韦博常用展会英语大全

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会展英语中英对照集锦

会展英语中英对照集锦

会展英语中英对照集锦行业展中英文对照:中文名英文名车展Auto Show玩具展Toy Fair机械展Machinery Exhibition美食展Food Exhibition旅游展Tourism Exhibition植物标本展Plant Specimens Exhibition医药展Medicine Show饰品展Jewelry Exhibition箱包展Bags Exhibition书画展Painting And Calligraphy Exhibition昆虫标本展Insect Specimens Exhibition鞋展Exhibition Of Shoes日常用品展Daily Supplies Exhibition丝巾展Silk Show电子商品展Electronic Products Exhibition动漫展Comic Con图书展Book Fair年货展New Year Exhibition工艺品展Crafts Exhibition摩托车展Motorcycle Show婴童用品展Baby supplies exhibition船舶工业展Shipbuilding Industry Exhibition农产品展Agricultural Exhibition陶瓷展Ceramics Exhibition五金展Hardware Show茶业展Tea Exhibition清洁设备用品展Cleaning Equipment Supplies Exhibition 医疗器械展Medical Exhibition乐器展Musical Instruments Exhibition机械工业展engineering industry exhibition数码产品展digital product exhibition自行车展bicycle show美容美发化妆用品博览beauty salons cosmetics exposition会磨料磨具展览会grinding abrasives exhibition商铺地产房展会commercial real estate exhibitions手机博览会mobile phone exposition伞业展览会umbrella industry exhibition家居用品展览会home furnishing supplies exhibition服装展vocabulary for garment show酒店设备及用品展览会hotel equipment and supplies exhibition珠宝首饰展览会jewelry exhibition国际金融博览会international finance exposition宠物展览会pet fair酒会cocktail party五金建材展hardware and building materials exhibition 灯饰展lighting Fair艺术品展art exhibition时装展fashion show茶艺会Tea ceremony show婚庆展wedding show月饼展Moon-cake show环保展environmental protection exhibition电子展electronic products fair门业展door industry exhibition渔业展fishing show素食养生展览会vegetarian food fair建筑装饰及材料博览会building and decoration materials exhibition 高科技展hi-tech exhibition香水展perfume show学生用品展students supplies exhibition航模展览会Model aircraft exhibition摄影展photography exhibition纺织面料及辅料展apparel fabrics and accessories fair制药原料展览会Pharmaceutical raw materials exhibition进出口贸易展the trade exhibition of import and export水上运动用品展water sports products exhibition石油化工展petrochemical industry exhibition/show户外用品展Outdoor products exhibition通信商品展communication products show亚洲博鳌论坛Boao Forum for Asia火把节the Torch Festival各类展会名称中英文对照:1、国际科技产业博览会 International exposition of industry of science and technology2、国际体育用品博览会 International Sporting Goods Fair3、国际环保技术与装备及绿色建材展览会 International environmental protection technology and equipment and building materials exhibition4、南美地区中美高科技与经济发展研讨会 South America Sino-US high-tech and Economic Development Symposium5.、英国伯明翰春季国际贸易博览会 Bermingham Spring International Trade Fair6、美国中国贸易展览会 The United States of America China Trade Exhibition7、澳大利亚奥兰治皇家国际农业展 Australia orange Royal International Agriculture Exhibition8、河北省第十九届对外经贸洽谈会展览 The nineteenth Hebei Province Foreign Trade Fair Exhibition9、第七届河北省国际医疗器械展 The seventh Hebei International Medical Equipment Fair10、日本东京国际礼品博览会 Tokyo International Gift Fair11、德国法兰克福秋季消费品展览 Germany Frankfurt autumn exhibition of consumer goods12、中东(迪拜)国际秋季商品交易会 The Middle East ( Dubai) International Autumn Trade Fair13、美国无线通讯展 The United States of America Wireless Communications Exhibition14、德国科隆线缆、宽带及卫星技术博览会 Germany Cologne cable, broadband and Satellite Technology Fair15、阿尔及利亚国际工程机械展览会 Algeria International Construction Machinery Exhibition16、德国科隆五金展 International Hardware Fair Cologne17、英国伯明翰春季消费品博览会 Spring fair Birmingham18、中国国际钓鱼用品贸易展览会 CHINAFISH19、国际汽车展览会 Auto China20、中国国际摄艺术影展 China International photographic Art21、米兰家具展 Italy Milan Furniture Exhibition22、米兰国际玻璃展览会 Milan International Glass Exhibition23、米兰国际医药化工展览会 Milan International Pharmaceutical Industry Exhibition24、米兰国际照明、新能源、电气及楼宇自动化展览会 Milan international lighting, new energy, electrical and Building Automation Exhibition25、米兰国际光学、眼光和眼镜展览会 Milan International Exhibition glasses, vision and optical26 、米兰博览会 The Milan Exposition27、米兰舒适家居展 Milan comfortable home furnishing Fair28、米兰国际厨具展 Milan International Kitchen show29、米兰服装展会 Milan fashion show30、米兰国际太阳能及光伏展 Milan international solar energy and Photovoltaic Exhibition31、米兰国际皮具及箱包展览会 Milan international leather goods and luggage.32、米兰灯饰展 Milan Lighting Fair33、米兰国际太阳能展 Milan International Solar Energy Exhibition34、米兰国际摩托车及滑板车博览会 Milan International Trade Fair for motorcycles and scooters35、米兰双轮车展 Milan International Trade Fair for motorcycles and scooters36、德国柏林水果蔬菜展览会 FRUIT LOGISTICA37、慕尼黑国际晚礼服、婚礼服与宴会礼服博览会 ABC SALON38、国际化工、环保和生化技术展览会 ACHEMA39、国际通用航空贸易博览会 AERO40、业余无线电设备展览会 INTERRADIO41、荷兰鹿特丹国际性艺术展览会 Art Rotterdam42、荷兰哈登堡技术工业部门展览会 TIV Hardenberg43、芬兰乌得勒房地产展览会 SECOND HOME INTERNATIONAL44、荷兰阿培尔顿石材展 NATUURSTEEN45、荷兰乌得勒支浴室设计展览会 National Bathroom Design Show / Baden in Holland46、荷兰摩托车用品及配件展览会 MOTORbeurs Utrecht47、荷兰阿姆斯特丹高尔夫展览会 (AG) 。

展览会最常用的展会英语对话

展览会最常用的展会英语对话

展览会最常用的展会英语对话1、参观者询问信息:Visitor: Excuse me, could you please provide some information about this exhibition?参观者:打扰一下,请问你能提供一些关于这个展览的信息吗?Exhibition Staff: Of course! What would you like to know?展览工作人员:当然可以!你想知道什么?2、展商介绍自己的产品:Exhibitor: Welcome to our booth! We specialize in innovative tech gadgets. Would you like to learn more about our products?展商:欢迎来到我们的展位!我们专注于创新科技产品。

您想了解更多关于我们的产品吗?Visitor: Absolutely! Could you give me a brief introduction?参观者:当然可以!你能简要介绍一下吗?3、商务洽谈:Exhibitor: We're interested in potentially partnering with your company. Could we discuss further over a cup of coffee?展商:我们对与贵公司潜在合作很感兴趣。

我们可以边喝杯咖啡边进一步讨论吗?Visitor: That sounds great. Let's find a quiet place totalk.参观者:听起来不错。

我们找个安静的地方谈谈吧。

4、展台布置和租赁:Exhibition Staff: Are you interested in renting a booth for the upcoming trade show?展览工作人员:您有兴趣参加即将到来的贸易展览吗?我们可以为您租赁一个展位。

展会常用口语231句中英文

展会常用口语231句中英文

展会常用口语231句中英文1 I've come to make sure that your stay in Beijing is a ple asant one.我特地为你们安排使你们在北京的逗留愉快。

2 You're going out of your way for us, I believe.我相信这是对我们的专门照管了。

3 It's just the matter of the schedule,that is,if it is c onvenient for you right now.假如你们感到方便的话,我想现在讨论一下日程安排的问题。

4 I think we can draw up a tentative plan now.我认为现在能够先草拟一个临时方案。

5 If he wants to make any changes,minor alternations can be made then.假如他有什么意见的话,我们还能够对打算稍加修改。

6 Is there any way of ensuring we'll have enough time for our talks?我们是否能保证有充足的时刻来谈判?7 So our evenings will be quite full then?那么我们的活动在晚上也安排满了吗?8 We'll leave some evenings free,that is,if it is all rig ht with you.假如你们情愿的话,我们想留几个晚上供你们自由支配。

9 We'd have to compare notes on what we've discussed duri ng the day.我们想用点时刻来研究讨论一下白天谈判的情形。

10 That'll put us both in the picture.如此双方都能了解全面的情形。

展会常用英语口语集锦

展会常用英语口语集锦

展会接待常用英语口语集锦1.What’s the size多大尺寸?90X90 (Ninety by ninety)九十乘九十。

2.What’s the CMB体积多大?0.07M3 (zero point zero seven cube meter) 0.07立方米。

3.What’s the bestlast price最低价是多少?¥2.5 (Two point five)]两块五。

4.How many designs有几个款式?3 designs .三个款式。

5.How many colors有几种颜色?3 colors. Red, yellow and blue.3种颜色,红、黄、蓝。

6.How many pcs one CTN一箱装多少件?12 dozen, 144pcs.12打,144件一箱。

7.When shall we deliver什么时候交货?8.Where shall we deliver货送到什么地方?9.30% deposit.付30%的订金。

10.Only one sample here. We can’t give you.只有一个样品,不能给你。

11.Too expensivemuch.太贵了。

12. Any discount有折扣吗?13.Cheaper可以便宜一点吗?14.Show me this!这个拿下来看看。

15.Good quality or ordinary quality质量好的还是普通的?16.¥180 for a set .180元一套。

17.4pcs a set.一套4个。

18.What’s the minimum quantity最小起订量是多少?19.At least 1 CTN.。

至少一箱件20.There’s minimum quantity.有最小起订量。

21.Can they be mixed可以混装吗?22.Mixed packing.混装。

展会常用英语口语50句

展会常用英语口语50句

展会常用英语口语50句1.Hi, welcome to our booth!2.Would you like me to show you around?3.What brings you to our exhibition today?4.Can I assist you with anything?5.Are you looking for something specific?6.Feel free to ask if you have any questions.7.This product is our best seller.8.Let me give you some information about this item.9.Would you like a demonstration of how it works?10.What do you think about our new collection?11.Do you need help with anything else?12.Could I provide you with a product catalog?13.Please let me know if you need more details.14.I can offer you a special discount today.15.If you buy more than one item, we can give you a better price.16.Is there a particular color or size you are interested in?17.This product is currently on sale.18.Would you like to place an order now?19.We offer customization on some products.20.How do you plan to use this product?21.Our company specializes in this type of product.22.Would you like to sign up for our newsletter?23.Thank you for visiting our booth.24.Please come back if you have any questions later.25.I hope you have a pleasant experience at our exhibition.26.Can I collect your contact information for future updates?27.We have a promotion running for this item.28.What features are you looking for in a product?29.We can arrange a meeting with our sales team if you are interested.30.Our products are all high-quality and durable.31.Have you seen our latest product release?32.We can arrange for a sample to be sent to you.33.I recommend this product for its versatility.34.Please let me know if you need assistance with anything else.35.We have a satisfaction guarantee on all our products.36.I can provide you with the product specifications.37.We offer fast shipping and delivery options.38.How soon do you need the product?39.What is your budget for this purchase?40.We have a variety of payment options available.41.Have you seen our competitors’ products as well?42.I can show you some customer reviews for this product.43.We value your feedback on our products and services.44.Would you like to join our loyalty program?45.If you have any suggestions for improvement, please let us know.46.We can provide you with a warranty for this product.47.How did you hear about our company?48.We have a dedicated customer service team to assist you.49.Thank you for your interest in our products.50.We look forward to doing business with you in thefuture.以上是展会中常用的50句英语口语,希望对你有所帮助。

展会必备英语

展会必备英语

展会必备英语一. 价格客人询价1.Will you please let us have an idea of your price?2.Are the prices on the list firm offers?3.How about the price/ How much is this?我们报价4.This is our price list.5.We don’t give any commission in general.6.What do you think of the payment terms?7.Here are our FOB prices. All the prices in the lists are subject to our final confirmation.8. In general, our prices are given on a FOB basis.9.We offer you our best prices, at which we have done a lot business with other customers.10.Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?11.This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?客人还价12.Is it possible that you lower the price a bit?13.Do you think you can possibly cut down your prices by 10%?14.Can you bring your price down a bit? Say $20 per dozen.15.It’s too high; we have another offer for a similar one at much lower price.16.But don’t you think it’s a little high?17.Your price is too high for us to accept.18.It would be very difficult for us to push any sales it at this price.19. If you can go a little lower, I’d be able to give you an order on the spot.20.It is too much. Can you discount it?拒绝还价21.Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.22.Our price is competitive as compared with that in the international market.23.To tell you the truth, we have already quoted our lowest price.24.I can assure you that our price if the most favorable. A trial will convince you of my words.25.The price has been cut to the limit.26.I’m sorry. It is our rock-bottom price.27. My offer was based on reasonable profit, not on wild speculations.28.While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.接受还价29.Can we each make some concession?30.In order to conclude business, we are prepared to cut down our price by 5%.31.If your order is big enough, we may reconsider our price.32.Buyer wish to buy cheap and sellers wish to sell dear. Everyone has an eye to his own benefit.33.The price of his commodity has recently been adjusted due to advance in cost.34. Considering our good relationship and future business, we give a 3% discount.二.订单客人询问最小单数量35.What’s minimum quantity of an order of your goods?询问订货数量36.How many do you intend to order?37.Would you give me an idea how much you wish to order from us?38.When can we expect your confirmation of the order?39.As our backlogs are increasing, please hasten the order.40.Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?41.We regret that the goods you inquire about are not available.客人回答订单数量42.The size of our order depends greatly on the prices.43.Well, if your order is large enough, we are ready to reduce our price by 2 percent.44.If you reduce your price by 5, we are going to order 1000sets.45.Considering the long-standing business relationship between us, we accept it.46.This is a trial order; please send us 100 sets only so that we may test the market. If successful, we will give you large orders in the future.47.We have decided to place an order for your electronic weighing scale.48.I’d like to order 600 sets.49.We can’t execute orders at your limits.感谢下单50.Generally speaking, we can supply form stock.51.I want to tell you how much I appreciate your order.52.Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of your order.53.Thank you very much for your order.三.交货客人询问交货期54.What about our request for the early delivery of the goods?55.What is the earliest time when you can make delivery?56.How long does it usually take you to make delivery?57.When will you deliver the products to us?58.When will the goods reach our port?59.What about the method of delivery?60.Will it possible for you to ship the goods before early October?答复交货期61.I think we can meet your requirement.62.I ‘m sorry. We can’t advance the time of delivery.63.I’m very sorry for the delay in delivery and the inconvenience it must have caused you.64.We can assure you that the shipment will be made not later than the fist half of May.65.We will get the goods dispatched within the stipulated time.66.The earliest delivery we can make is at the end of September.客人要求提早交货67.You may know that time of delivery is a matter of great important.68.You know that time of delivery if very important to us. I hope you can give our request your special consideration.69.Let’s discuss the delivery date first. You offered to deliver the goods within six months after the contract signing.70.The interval is too long. Could we expect an earlier shipment within three months?稳住客人71.We shall effect shipment as soon as the goods are ready72.We will speed up the production in order to ship your order in time.73.If you desire earlier delivery, we can only make a partial shipment.74.But you’d better ship the goods entirely.75.We’ll try our best. The earliest delivery we can make is in May, but I can assure you that we’ll do our best to advance the shipment.76.I’m afraid not. As you know, our manufacturers are full and we have a lot of order to fill.77.I’ll find out with our home office. We’ll do our best to advance the time of delivery.78.Thank you very much for your cooperation.79.I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.四.签单签单前建议1.Before t he formal contract is drawn up we’d like to restate the main points of the agreement.2.We can get the contract finalized now.3.Could you repeat the terms we’ve settled?4.It is very important for us to abide by contracts and keep good faith.5.Have you any questions as regards to the contract?6.I’d like to hear your ideas about the problem.7.I think it is better to have a good understanding of all clauses before signing a contract.8.Do you have any comment to make about this clause?9.Do you think the contract contains basically all we have agreed on during negotiations?10.Everything has been arranged well. I hope the signing of the contract will go smoothly.11.These are two originals of the contract we prepared.。

常用会展英语词汇

常用会展英语词汇

常用会展英语词汇Attendance:展览会人数,包括参展商和参观商等展览会上的各种类别的人。

Attendee:展览会的参加者,一般指展览会或会议的代表、参观商和观众,但不包括参展商。

Attendee brochure:发送给参观商或观众,吸引他们赴展览会参观的参观商手册。

Air freight:空运货物。

Air waybill/ Air bill:(货物)空运单,在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。

Adjustable standard:是一种可以在其上随意安装展板的展架立杆。

Aisle:观众人行过道或通道。

Aisle signs:悬挂于展厅内的、用于标注过道名称或编号的过道标识。

Assembly:展位搭建。

Agent:代理。

Booth:展位(摊位),在美国,一个标准展位是10×10平方英尺。

Booth area:摊位面积。

Booth number:摊位号。

Booth personnel:展台工作人员。

Booth sign:摊位楣板,用于标识参展商的公司名称、摊位号等。

Booth size:展位尺寸。

Blueprint:展位设计施工图。

Backwall booth:靠墙展位,其后背墙紧靠展馆墙壁,常被称之为边缘展位。

Buying team:(公司)采购小组。

Bill of lading(B/L):提单。

Bonded warehouse:保税仓库。

Bone yard:运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。

Consumer show:面向公众开放的展览会,一般需要买票进入,这种展览会又称公共展。

Convention:泛指大型会议、展览或者两者兼而有之。

Corner booth:位于两个或两个以上人行通道交汇处的展位,一些展览会组织对这样的展位收取额外费用。

Carnet:允许展品临时出口的海关批准文件。

Cartage:货物运输费,或指展品从港口到展馆的短距离运输。

会展英语词汇大全

会展英语词汇大全

会展英语词汇大全Pavilion:临时搭建的棚架Exposition: 展会Venue: 会场Publicity: 宣传Seminar: 研讨会Showcase:展示Reinforce: 加强Prophecy: 预言Prospectus: 展会说明书Telemarketing:电话营销Brochure:小册子Admission ticket入场券Newsletter:时事通讯Dimension:尺寸Booth:展位Seniority:老资格Demo: 演示Show management:展会主办单Giveaway:赠品Bid: 投标Highlight:突出Freight forwarder: 展会货运公司Carrier:承运商Timing: 时间安排Delegate: 授权Simulate:模拟Follow-up: 后续工作Effectiveness: 有效性Etiquette: 礼节Signage:引导标示Aisle:通道Adjustable standard:展架立杆Booth personnel:展台工作人员Booth sign:摊位楣板Booth size:展位尺寸Bonded warehouse:保税仓库Convention:大型会议、展览Cartage:货物运输费Certificate of origin:原产地证明Consignee:(展品)收货人Customs:海关Cash in advance(CIA):预付Cash with order(CWO):预订金Certificate of insurance:保险凭证Display regulations:展览会规则Double-decker:双层展位Dock receipt:码头收货单据Drawback:退税Duty:关税Dismantle:撤展play case:展示柜Double-faced panel:双面展板database数据库target market目标市场on-site registration现场报到/注册online registration网上报到/注册advance registration提前报到/注册pre-registration提前报到/注册cash flow现金流commitment许诺,保证data-processing system数据处理系统additional fee 额外收费registration form报到表badge徽章,证章contact information联系方式hotline热线registration desk报到处,登记处receipt收据the queuing area 排队等候区域bottleneck瓶颈computer terminal电脑终端data entry数据输入account账户bad debt坏账link链接early arrival 早到extended stay 延住sign up报名参加local show/performance 当地表演confirmation date 确认日期complimentary arrangement 免费项目安排early departure 提前离会under departure 会后延住airport/strip shuttle service 机场接送服务registrant 登记者,注册者。

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“展会”的英文:exhibition参考例句:The purposeful and inventive arrangement of details ensured the success of the show.有目的、有意图的细节安排确保了展会的成功。

IDG World Expo (Asia) Ltd. has brought the most successful IDG CEO/CIO Conference,ASPWorld,and BioIT.IDG世展博览(亚洲)有限公司将IDG最成功的展会系列引入亚洲,其中包括CEO/CIO,ASPWorld 以及BioIT研讨会等Do you think the English are enthusiastic about all the Russian developments?你们认为英国人对俄国的这一切进展会感到高兴吗?exhibition是什么意思:n. 展览;表现;展览品;奖学金The exhibition exhibits articles made by children in school展览会展出了小学生的制作品。

He was determined to helm the exhibition.他决定负责此次展览会的领导工作。

To view or exhibit in advance.预看预先观看或展览。

an exhibit; an article on display陈列品Arrange the exhibits according to size.将展品按大小排列。

展会英语:如何吸引外国客户进展厅?参加展会如何吸引外国客户进展厅?职场人或多或少都会需要参加一些展会,比如4月马上要举行的广交会。

在展会上,展商如云,客户如梭,如何吸引买家进入展厅,如何向买家介绍产品,尤其是外国客户,就成了很多人的头疼事。

在展会上如何吸引外国客户。

职场人或多或少都会需要参加一些展会,比如4月马上要举行的广交会。

在展会上,展商如云,客户如梭,如何吸引买家进入展厅,如何向买家介绍产品,尤其是外国客户,就成了很多人的头疼事。

在展会上如何吸引外国客户。

Trade shows can be great opportunities for you to meet prospects (no matter they're good or bad), network with others in the biz. Plus you probably spend much money on it, so don't waste your time on your iPad games. Go draw people in and take full advantage of opportunities to speak with clients and prospects.交易会是一个结识不同的潜在客户的好机会,也能和所有参展人员多交流。

再说,你有可能为了参展还花了钱,所以不要把在展会上的时间浪费在玩游戏上。

想办法把买家吸引进来,利用一切机会和潜在的客户进行交流。

以下是一个在展会上吸引客户进展厅的简短对话:A:Good morning, there's a lot to see, isn't there?B: Indeed, I'm just having my first circuit.A: No worries, take your time and let me know if you have any question. We are United Pack, as you can see. A full service packaging company and I'm Luc.作为参展企业工作人员,千万不要总是板着一张脸(poker face),积极主动一些,像上面对话中的Luc,是不是感觉很nice、很warm?再给大家介绍一些类似的表达,用来在展会上和外国客户打招呼,吸引客户进展厅:1. If you have any question, let me know. I'm happy to help.2. Hello and welcome, I'm Todd, whatever you need, don't be afraid to ask.3. There's a lot to look at, isn't there? Pleasejust take your time.除了verb language以外,你的笑脸,你的表情,你的肢体语言都可以帮助你搭讪在你booth 外徘徊的prospects下面来说说如何在职场或商务场合里介绍自己,先看以下示范对话:B: Thanks, Luc. I'm Karen Carmon with Cozy House. I'd just like to have a look at some of these recycled stuff here.A: You are interested in recycled products?B: Yeah, well, we're looking at making our product greener.I'm (your name) with/from (the name of your company) 已经基本成了一个自我介绍的固定句型,大家可以记一下。

展会英语:广告宣传活动展会英语:广告宣传活动:广告是一种有偿的产品和服务推介或促销形式。

一般不是个人行为,做广告者的身份必须在广告中显示出来。

广告的作用是通过为一种产品或一项服务创造一个正面积极的形象来影响目标消费者的行为。

要进行广告宣传活动,首先选定以下项目。

英:Advertising is a paid-form of presentation or promotion of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.When setting up an advertising campaign, you must make a choice on:FormNational: advertising a copyrighted product or service across the nationalfootprint. Identifies brand name and emphasizes national presence.Retail: advertising by outlet emphasizing image and variety.Direct:advertising directly to customers to avoid middlemen andresponse: delivery costs.Advocacy: public communication that uses a perspective on a recognizedcontroversial issue.StyleHumorous: light-hearted.Comparative: compares one product to another, highlighting strengths andbenefits over a competing product.Emotional: creates a mood, arouses feelings, tries to meet psychological needs.Lifestyle: associates brand/product/service with the way people live and work. Testimonial: affidavit of support by a customer or celebrity.Reason why: touts the benefit and necessity of a product to avoid adversesituations.Slice of life: typically focuses on an average family and everyday or common setting.MediaTelevision: most expensive, audio-visual impact, reaches a mass audience,easily and effectively targeted based on well-known viewerdemographics.Newspaper: most widely used medium, rapid and flexible coverage, ads easilychanged, less expensive than television. Short attention span,poor reproduction quality, usually no color, not easily targeted.Direct mail: less expensive than TV or newspaper but higher advance costs,audience easily selected, demographics of percentage of seriousrecipients can be predicted in advance.Radio: fairly inexpensive, mass audience, audiences are largely segmentedand easily targeted. Only audio, brevity doesn’t allow for educatingviewers about complex products, audience less attentive.Magazine: relatively inexpensive, huge variety provides a high level of market segmentation, lots of space for detailed product information,excellent graphical reproduction, long life span, repeat exposure tomultiple readers. Not quickly modifiable, long lead time beforeprinting, no guarantee of placement within the magazine.Outdoor: inexpensive, little competition for customer attention, high repeatexposure. Limited information, little control over target audience.Internet: potential mass audience, but no control and little targeting capability.Difficult to control reader’s attention, some delivery problems.中:广告是一种有偿的产品和服务推介或促销形式。

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