商务英语入门(修订版) Chapter 1
商务英语教程第一课基础工作词汇Business English Course 01
Lesson 1: Essential Job Vocabulary第1课：基本工作词汇Welcome to Lesson 1 of the Business English Course - Essential Job Vocabulary.欢迎学习第1课-基本工作词汇Where do you w ork?你在哪里工作Let's begin by answering the question, "Where do you work?" This seems like a simple question, but there are many ways to answer it:•I work at...•I work in...•I work for...•I work with...You're going to learn when to use each preposition.您将学习何时使用每个介词。
I work at/for... (name of company)我在XX（公司名称）工作/我为XX工作（公司名称）For example, "I work at Espresso English" or "I work for Nike." You can also use "for" if you work directly for a famous person: "I work for Tom Cruise. I'm his public relations manager.”例如，“我在Espresso English工作”或“我为耐克工作”。
如果您直接为一个名人工作，也可以使用“ for”：“我为Tom Cruise工作。
我是他的公共关系经理。
”I work in...我在XX(一个地方)工作...a place:一个地方：•I work in an o ffice. 我在办公室工作。
商务英语基础 Unit 1 Introductions and Greetings 介绍与问候
Business Reading
[ ri&#ract
[ ə'trækt ] v. 吸引
Guessing Game
request approach
[ ə'prəutʃ ] v. 走进，靠近
respond
[ ris'pɒnd ] v. 回答
party
[ 'pɑ:ti ] n. 一方
year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.
Situation 2: Louise Scott,
female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.
repeat the following sentences.
1. How do you do, Mr. Bob? 2. May I introduce the customer from ABC Company？
3. I’ve been looking forward to meeting you.
Unit 1
Introductions and Greetings
Unit 1 Introductions and Greetings
Listening Speaking
Business Reading
Grammar Practice Exercises
end
Listening
商务英语Chapter1参考译文及答案
Chapter1Learning Aims学完本章，学生应能：1．对当今社会的商务信函的几种形式有所了解；2．了解商务信函基本的布局、格式、组成，以及写作原则；3．学会写信封；4．了解其他常见通信方式，如Skype和MSN。
Background Information在当今世界，商务通信的基本原则是尽可能以最简洁的方式交换信息，以便做好生意。
书面、口头、可视化和多媒体通信的所有目标，是传递明确和深思熟虑的信息。
了解如何在这种目标下撰写商业信函，是最重要的事情之一。
技术的发展，使得商业沟通因为传真、电子邮件和其他通信方法（如Skype和MSN），变得更容易，也迫使业务人员以更快、更清晰的方式进行沟通。
虽然今天电子邮件使用最为频繁，它们使商业书信变得更随意，但仍有需要我们撰写正式商业信函的场合。
这两者其实有许多共同的写作原则。
一旦学会了如何写正式的文书，你可以很容易地了解随意的文书。
譬如，其中一些共同原则是：（1）适当的称呼依旧是两种文书礼仪的不可或缺的一部分。
（2）了解如何撰写包括介绍、支持和结束段落的主体，可有助于有效地说明商业观点。
（3）使用沟通策略——从有说服力的短语到适当的措辞——帮助说服或安抚对方。
Letter 1Letter 3Letter 4ExercisesI. Make an envelope using the following information.II. Change the following information into English address format.1. Lin FangPresident of Beijing Metal234 East Lane, Beijing 100021China2. Room 301, Buliding 5, No.120, Huazhong Road, Shenzhen, Guangdong Prov., China3. No.8 Shihua RD, Suzhou Economic & Technical Development Zone, Jiangsu Province, China4. Room 204, Building No.102, East Taishan Residential Quarter, Baoyin County, Yangzhou City, Jiangsu ProvinceIII. Arrange the following information in proper form as they should be set out in the letter.IV. Write an e-mail with header.HeaderMessageV. Correct the mistakes in the following letter。
商务英语与写作Chapter One
Closing sentence (you can express your wish concerning the next step. Looking forward to receiving your favorite reply.
Enclosure Enc. Or 2 Encls: 2 invoices
1. clear
2. courtesy
2.concise
3. clarity
3. correct
4. conciseness
4. courteous
5. concreteness
5. conversational
6. correctness
6. convincing
7. completeness
The principle parts
☺ Letterhead 信头 ☺ Date ☺ Inside name and address ☺ Salutation 称呼 ☺ Body 正文 ☺ Complimentary close 结尾敬语 ☺ Signature
The Optional parts
quantity, price and units,
definite and vivid.
etc.)
7. completeness: A business communication should include all the necessary information. It is essential to check the message carefully before it is sent out.
2. A. You are kindly invited to our party. B. We invite you to our party. A. your price is too high to be accepted. B. We find your price is on the high side. A. Your requirement can’t be agreed. B. We’d better revert to your request later on.
商务英语谈判Chapter One--2
Identify interests
Put yourself in the other person’s shoes.
Respect your counterparts as human beings and recognize their needs and interests underlying their positions.
Collaborative Negotiation
It involves people with diverse interests working together to achieve mutually satisfying outcomes.
Win/win negotiation Integrative bargaining Features of Collaborative Negotiation
Discuss problems before proposing a solution.
Direct discussion to the present and future, away from the difficulties of the past. Be concrete but flexible.
People tend to take extreme positions that are designed to counter their opponents’ positions. Defining a problem in terms of positions means that at least one party will “lose” the dispute.
Before brainstorming
商务英语入门第一章_外教社修订版
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Disadvantages — Total (unlimited) personal liability. — Limited financial resources (capital). — Lack of continuity as a result of disability or death of owner. — Owner may have limited managerial expertise.
1
Chapter
Forms of Business Ownership
Partnerships
A partnership is a legal relationship between persons carrying on a profit-motivated business Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the business.
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
商务英语基础教程01
2. The right to information
- detailed information about ingredients - instructions for use
Basic areas of consumerism
3. The right to choose
- customers having access to a variety of products/services at competitive prices - competition free to flourish
A Basic Business Reader
Chapter 1 Business and Society
Objectives
After studying this chapter you will be able to:
Define the term “social responsibility”.
It is only right for businesses to serve society’s goals.
Why act in a socially responsible way?
2. Businesses are a component of society. As overall social conditions improve, all the components of society – including businesses – will benefit.
4. The right to be heard
- consumers’ interests receiving full consideration - consumers able to appeal beyond a company
商务英语知识点
商务英语Chapter1 Setting Up a Business ⑴Sole proprietorship个人独资企业，个体户本章重要词组：Sole proprietorship个体户sales revenue销售收入double taxation双重征税Limited liability company 有限责任公司dividend股息，分红Chapter2 Marketing: an Overview⑴The functions of marketing①Marketing research ②Acquiring ③Selling ④Transportation ⑤Storage ⑥Finance and Credit ⑦Risk Taking ⑧Standardization and Grading⑵4〞p〞:①Product ②price ③promotion ④place本章重要词组：market segmentation市场细分legal tender 法定货币Chapter3 Products and Pricing完形填空⑴Product life cycle:①introduction 特点：profits tend to be small and even losses may occur②growth 特点：sales increase quickly and profits begin to pour in○3maturity 特点：the total sales volume begins to fall,and the profits start to shrink .④decline 特点：the demand for the product continues to fall and so does the sales volume.⑵skimming strategy:When a product is at the introduction stage of its life cycle and there is little competition,it can be priced high to make maximum profit and skim the “cream〞of the market.本章重要词组：Product life cycle产品生命周期〔中英互译〕profit-oriented objectives利润导向型目的sales-oriented objective销售额导向型目的skimming strategy撇脂战略Return on capital 投资回报率break—even analysis 盈亏平衡点分析Chapter4 Channels of distributionWholesaler批发商：wholesaler are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers.Water 海上运输最廉价air 空运最贵本章重要词组：Channels of distribution分销渠道Chapter5 Promotion完形填空⑴The combination of the promotional tools is called the promotion mix.Tools that are commonly used for promotion are advertising广告, sales promotion促销,personal selling当面行销, public relations公共关系, publicity媒体推介, etc. At the core of the mix, of course, is a good product. Without such a product, the tools will be uesless or produce undesirable results.(2) Advertising media are newspaper,television,radio,direct mail,the internet,outdoor billboards,yellow pagesTelevision电视广告最贵本章的重要词组：promotion mix促销组合coupon打折券trade stamp行业实惠券trade show 行业展览会personal selling当面行销Chapter6 Money and Banking影响货币供应的三个工具：reserve requirements,changes in the discount rates,and open—market operations.本章重要词组：paper note 纸币legal tender法定货币time deposit定期存款demand deposit活期存款banker’s acceptance银行承兑credit card信誉卡debit card借记卡pension fund养老基金reserve requirements贮存金要求discount rate贴现率open-market operation公开市场运作Chapter7 Financing1、Trade credit分为三类：open account开立账户promissory note本票draft汇票2、promissory note(定义) which is an unconditional written promise by the buyer to make repayment to the seller on a particular date.本章重要词组：trade credit行业信誉account receivable应收账款account payable应付账款open account开立账户promissory note本票draft汇票compensating balance补偿余额retained earnings留用利润depreciation折旧equity financing股权融资debt financing债务融资preferred stock优先股融资方式分两种：long—term financing short—term financingChapter8 Accounting⑴Balance sheet(定义) is one type of financial statement,which reports the financial health of a firm on a specific date.A banlance sheet is made up of three types of account,i.e. assets 资产,liabilities负债and owner s’ equity全部者权益.Assets are what a business owns.assets = liabilities + owner’s equity (资产=负债+全部者权益)⑵Gross profit margin = Gross profit / Net salesNet profit margin = Net income / Net sales本章重要词组：balance sheet 资产负债表current assets流淌资产fixed assets 固定资产current liabilities流淌负债long-term liabilities长期负债current ratio流淌比率quick ratio速动比率income statement损益表gross profit margin毛利润率net profit margin 净利润率return on owners’ investment投资回报率Chapter9 The Securities Market本章重要词组：securities market证券市场stock speculator股票投机者Chapter12 International Business⑴Foreign exchange定义：Doing international business often involves use of currencies different from your own.本章重要词组：absolute advantage肯定优势comparative advantage相对优势licensing arrangement特许协议multinatioal corporation跨国公司foreign exchange外汇import surtax进口附加税tariffs关税quota配额import license进口答应证Chapter13 Managing Business Enterprises1、Planning:Planning involves setting goals and working out strategies to achieve the goals。
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Chapter
Hale Waihona Puke Forms of Business Ownership
Chapter 1
Forms of Business Ownership
企业产权形式
1
Chapter
Forms of Business Ownership
Lecture Outline
Sole Proprietorships 个人企业 Partnerships 合伙制企业 Corporations 公司 Joint Ventures 合资企业 Limited Liability Companies 有限责任公司 Mergers & Acquisitions 企业兼并与收购 Franchises 特许经营
Forms of Business Ownership
Lead-in activities
Sample:
1
Chapter
Forms of Business Ownership
Additional activities
Do you know the symbols of the following companies and their forms of business ownership?
death of owner. — Owner may have limited managerial expertise.
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
— Why is the sole proprietorship one of the most popular forms of business ownership?
1
Chapter
Forms of Business Ownership
Sole Proprietorship
An organization that is owned, and usually managed, by one person is called a sole proprietorship.
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Disadvantages
— Total (unlimited) personal liability. — Limited financial resources (capital). — Lack of continuity as a result of disability or
— Why would unlimited liability be considered as one of the biggest drawbacks to sole proprietorships
1
Chapter
Forms of Business Ownership
Partnerships
A partnership is a legal relationship between persons carrying on a profit-motivated business
A sole proprietorship is the oldest and most common type of business.
Examples: a virtual assistant working from her/his home, a woodworker selling at craft fairs and a freelance consultant offering his services to local businesses.
1
Chapter
Forms of Business Ownership
Lead-in activities
How many Chinese and foreign companies can you name?
Do you know what forms of business ownership they are?
What is your most admired corporation? What company do you wish to work for?
Why?
1
Chapter
Forms of Business Ownership
Lead-in activities
Sample:
1
Chapter
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
DOUBLE TAXATION
The imposition of two or more taxes on the same income (in the case of income taxes), asset (in the case of capital taxes), or financial transaction (in the case of sales taxes)
Partnerships
Three key elements
— common ownership — shared profits and losses — the right to participate in managing the
Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the business.
1
Chapter
Forms of Business Ownership