中国大学MOOC商务英语听说 期末测试答案

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商务英语听说试题答案(期末)

商务英语听说试题答案(期末)

班别:姓名:学号:使用日期:年月一.翻译:(40分)1. mixed blessing 祸福参半的事物2. multinational 跨国公司3. headquarters 总部4. core 核心5. turnover 营业额6. questionnaire 调查表7. generosity 慷慨8. representative 代表9. scandal 丑闻10. candidate 候选人11.伦理,道德ethics12.离题digression13.社会保障金social security 14.精细生产lean production 15.利与弊pros and cons16.进退两难的处境dilemma17.奖惩办法carrot and stick18.熟练使用英语的水平a working knowledge of English19.福利政策benefits package20.经营利润operating profit二.写出下列年份,月份,分数或日期的英文表达方式(10分)1.1998 nineteen ninety-eight2.9月23日September the twenty-third3.69.3 % sixty-nine point three percent4.10:45(时间)a quarter to eleven5.3/7 three sevenths三. 用以下句子填空(在括号中写出相对应句子的序号)(20分)1.Just a moment, please? 2. Can he call you back?3. No, it’s me again.4. No, I’m afraid he’s in a meeting.5. No, I’m sorry he’s not here.6. Hello, Dr Lowenstein’s office.7. Is it urgent? 8. Could you tell me your name, please?9. Hello. 10. I’ll get back to him.班别:姓名:学号:使用日期:年月a( 6) b( 4) c( 1) d( 9) e( 3)f(5 ) g( 7) h( 8) i( 2) j(10)A: aB: Could I speak to Dr Lowenstein, please?A: bB: Well, it’s rather important. Could you get him for me?A: c(Pause)A: dB: Ah, doctor…A: eB: Well, could you get…?A: fB: What do you mean? He’s not there? I have to speak to him. A: gB: Yes, it’s fairly urgent.A: hB: Mr Levene.A: iB: No, I can’t be reached. j四.阅读短文,回答以问题(15分)South Korean singer and actress Jang Nara has a third album (专辑). It is called Dream of Asia.The album has 26 songs. They are in five languages-Mandarin (普通话), Cantonese (广东话), Korean, Japanese and English.Jang Nara says the Cantonese songs are the hardest to sing. On the album, she sings a well-known Chinese love song-The Moon Represents My Heart both in Mandarin and in Cantonese.She also sings Our Dream. The song is to show her best wishes for the Beijing Olympic Games. ( B )1. Jang Nara comes from ______.A. ChinaB. South KoreaC. Japan( C )2. Jang Nara uses ______ languages to sing the songs on her new album.A. 3B. 26C. 5( A )3. Which song can show her best wishes for the Beijing Olympic Games?A. Our Dream.B. Dream of Asia.C. The Moon Represents My Heart( A )4. The writer mainly tells us something about______A. Jang NaraB. Jang Nara’s third albumC. Jang Nara’s dream( C )5.Beijing Olympic Games was held in ______班别:姓名:学号:使用日期:年月A. 2005 B. 2007 C. 2008题目:Introduce one of your best friends。

中国大学MOOC《商务英语-案例篇》期末测试答案

中国大学MOOC《商务英语-案例篇》期末测试答案

A/an ______ is a fixed or variable sum of what a company pays to its sales force, in an attempt to motivate personnel and spur revenues.得分/总分A.profiting sharingB.annual bonusC.overtime wageD.sale commission正确答案:D你没选择任何选项2单选(2分)Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.得分/总分A.regulatory costB.business priorityC.legal complianceD.operation for a reputation正确答案:A你没选择任何选项3单选(2分)The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.得分/总分A.returnB.collectionC.portfolioD.classification正确答案:C你没选择任何选项4单选(2分)______ is the process of designing, launching and running a new business, which is often initially a small business.得分/总分A.B.Entrepreneur spiritC.EntrepreneurshipD.Business renovation正确答案:C你没选择任何选项5单选(2分)One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners.What does the underlined word “exotic” probably mean?得分/总分A.tastyB.foreignC.toxicD.native正确答案:B你没选择任何选项6单选(2分)Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit.The Chinese version for “securities” is ______.得分/总分A.有价证券B.抵押品C.股票债券D.安保措施正确答案:A你没选择任何选项7单选(2分)You shouldn’t ______ the exercise equipment while others are waiting to use it.得分/总分A.monopolizeB.engageC.D.terminate正确答案:A你没选择任何选项8单选(2分)When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.得分/总分A.identifyB.noticeC.recognizeD.acknowledge正确答案:A你没选择任何选项9单选(2分)A company’s investment in employee benefits has the potential to deliver _____ returns in the form of employee attraction, retention, and productivity.得分/总分A.valuelessB.worthlessC.countableD.invaluable正确答案:D你没选择任何选项10单选(2分)The luxurious employee training offered by the Four Seasons Hotels is called ______.得分/总分A.“study tour”B.“familiarization stay”C.“package holiday”D.“academic conference”正确答案:B你没选择任何选项11单选(2分)A computer ______ is someone who tries to break into computer systems, especially in order toget secret information.得分/总分A.technicianB.workerC.repairmanD.hacker正确答案:D你没选择任何选项12单选(2分)Survey participants their approach to employee benefits into one of four profiles.得分/总分A.clarifiedB.categorizedC.putD.distinguished正确答案:B你没选择任何选项13单选(2分)Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. What does the underlined word "flurry" probably mean?得分/总分A.modeB.popularityC.flowD.addiction正确答案:B你没选择任何选项14单选(2分)Not only have they produced higher stock returns, but their stock values and cash flows have been less volatile. What does the underlined word "volatile" probably mean?得分/总分A.unalterableB.C.stableD.solid正确答案:B你没选择任何选项15单选(2分)Customers are fed up with lousy service and that increased satisfaction has a positive impact on consumer spending, cash flow, and business performance. What does the underlined word "lousy" probably mean?得分/总分A.unsatisfactoryB.disgustingC.unpredictableD.uncomfortable正确答案:A你没选择任何选项16单选(2分)How do you account for the company’s alarmingly high staff ______?得分/总分A.moraleB.turnoverC.assetD.satisfaction正确答案:B你没选择任何选项17单选(2分)______ difficulties, please do not hesitate to contact our Customer Service Department.得分/总分A.NeverthelessB.In the event ofC.BecauseD.Although正确答案:B你没选择任何选项Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ______?得分/总分A.corporate productivityB.corporate reputationC.employee attractionD.employee retention正确答案:B你没选择任何选项19单选(2分)He is the only person who can in this merging case with Disneyland , because the other witnesses were absent mysteriously.得分/总分A.rectifyB.accuseC.testifyD.charge正确答案:C你没选择任何选项20单选(2分)Employers value skills that you can learn in ___________.得分/总分A.the discipline of ComputerB.the discipline of EnglishC.all academic disciplinesD.no academic disciplines正确答案:C你没选择任何选项21单选(2分)The company used mass media to apologize to the public that they have hurt Chinese people’s feelings in their newly released commercial which is accused of being racist against Chinese people. The underlined phrase “mass media” is ______ in the process model of communication.得分/总分A.senderB.contextC.channelD.the message正确答案:C你没选择任何选项22单选(2分)Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.得分/总分A.marketingB.sponsorshipC.empathyD.credibility正确答案:C你没选择任何选项23单选(2分)is an arrangement that allows an employee to adjust the start and end times at work around the normal schedule.得分/总分A.Annual leaveB.FlextimeC.Paid vacationD.Golden handshake正确答案:B你没选择任何选项24多选(2分)Employees that place a heavy emphasis on the ______ and ______ of their benefits programs and regard them as key competitive differentiators are characterized as progressive.得分/总分A.richnessB.costC.durationdiversity正确答案:A、D你没选择任何选项25多选(2分)Outperforming companies are more likely to _______and______.得分/总分A.integrateB.collaborateC.confront challengesD.innovate正确答案:A、B你没选择任何选项26多选(2分)Noise in the communication process model can be both external and internal. Which of the following is/are example(s) of internal noise?得分/总分A.The receiver is very tried and bored.B.The audience are listening attentively to the speaker.C.The receiver is very sad because his dog died yesterday.D.The speaker cannot be heard because some people were talking loudly.正确答案:A、C你没选择任何选项27多选(2分)Being nervous in a presentation ______.得分/总分A.should be avoidedB.is naturalC.will ruin the presentationD.can improve your performance正确答案:B、D你没选择任何选项28判断(2分)Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.得分/总分B.正确答案:A你没选择任何选项解析:Companies are beginning to align business objectives with CSR so as to bring competitive differentiation, permission to enter new markets, and favorable positioning in the talent wars.29判断(2分)The model of homeshoring is often adopted to attract experienced and educated customer service employees due to its high flexibility and low commuting costs.得分/总分A.B.正确答案:B你没选择任何选项30判断(2分)Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.得分/总分A.B.正确答案:B你没选择任何选项解析:Devaluation refers to a decrease in the value of a country's currency relative to that of foreign countries. Currency devaluation is a synonymous expression of currency depreciation. To Americans, when the US dollar devaluates or depreciates, the prices of foreign currencies and products will be more expensive.31判断(2分)The three pillars of U.S. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.得分/总分A.B.正确答案:A你没选择任何选项解析:The three pillars of U.S. economic growth this year have been consumer spending, business outlays for new buildings and equipment, and exports. Housing construction falls into the category of business outlays.32判断(2分)“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.得分/总分A.B.正确答案:B你没选择任何选项33判断(2分)The most obvious solution to monopoly would be the dismemberment.得分/总分A.B.正确答案:B你没选择任何选项34判断(2分)Customer base are the group of customers who repeatedly purchase the goods or services of the business.得分/总分A.B.正确答案:A你没选择任何选项35判断(2分)Amazon is criticized for alienating suppliers, content partners and publishers while Alibaba have a different focus. Alibaba helps small businesses, which makes it stand in stark contrast to Amazon.得分/总分A.B.正确答案:A你没选择任何选项36判断(2分)“Trade surplus” is a situation in which the value of goods a country imports is worth more than that it exports.得分/总分A.B.正确答案:A你没选择任何选项解析:“Trade deficit“is a situation in which the value of goods a country imports is worth more than that it exports. It is also referred to as “unfavorable balance of trade”. “Trade surplus”is just the opposite where the value of goods a country exports is worth more than that it exports and balance of trade is favorable.37判断(2分)As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.得分/总分A.B.正确答案:A你没选择任何选项38判断(2分)Flexible employers may be more apt to support programs that take a longer term view, such as financial planning and wellness initiatives.得分/总分A.B.正确答案:A你没选择任何选项解析:Flexible employers may be less apt to support programs that take a longer term view, such as financial planning and wellness initiatives.39判断(2分)The monopolies in area of energy are benign, so it’s unnecessary for the government to eliminatethem.得分/总分A.B.正确答案:A你没选择任何选项解析:The monopolies in area of energy are most malicious, and their elimination is the responsibility of every government which is not indifferent to the population’s well-being.40判断(2分)The dip in oil prices will lower production costs for the American companies because the U.S. is an energy-importing economy.得分/总分A.B.正确答案:B你没选择任何选项。

商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年

商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年

商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年1.Which one of the following is not the basic function the managementperforms?答案:discussing2.According to the World Bank, there are 28 emerging markets in the worldwith the economies of China, India, Indonesia, __________ and Russiaconsidered to be by far the five largest.答案:Brazil3._____________ is a set of marketing tools that the firm uses to pursue itsmarketing objectives before launching any new product.答案:Marketing mix4.An advertising ___________ is the phrase used in TV or print advertisements.For example: Nike - Just do it . This is sometimes also called a tagline.答案:slogan5.E-commerce is defined as the buying and selling of goods and services usingthe ____________答案:Internet6. A company’s ____________ are the core of its culture.答案:values7.____________ refers to a country’s general facilities, tr ansport systems and evenits Internet and media capabilities.答案:Infrastructure8.An ______________ of an organization is a customer who is not directlyconnected to that organization including wholesalers, retailers, etc.答案:external customer9.Which is the best subject for an email?答案:Question about Tuesday’s lecture10.A(n) __________ is a written document for a business meeting which includesthe order of the matters to occur in the meeting.答案:agenda11.Which of the following belong to ownership investment?答案:stockreal estatebusiness12.Product is composed of ___________, ___________, or ______________.答案:servicesgoodsmoney13.Which of the following statements illustrate the importance of branding?答案:Brand serves as a guide to understanding the purpose of business objectives.Branded products is one of the best ways to attract loyal customers.The brand is a foundation in marketing communication.Brand not only creates loyal customers, but it creates loyal employees.14.There are four types of market segmentation which are most commonly used.They are _______.答案:geographic segmentationbehavioral segmentationdemographic segmentationpsychographic segmentation15.Which of the following are the principal media for advertising?答案:PosterInternetBillboardNewspaper16.Why is e-commerce a convenient way to do business?答案:People can order goods from anywhere at any time. That is, there are nobarriers of geography, or place; no barriers of time.E-commerce sites are open 24/7. That means, they are always open, 24 hoursa day, 7 days a week.17.There are some basic elements of culture relevant to international business.For example, ___________, ____________, __________ and _____________.答案:religionsocial structurelanguagevalues18. A company's culture will be reflected in its _____________, ________,_____________, ___________, etc.答案:office setupdress codevisual symbolsclient satisfaction19.The triple bottom line, which refers to _______, _______ and _______, form one wayto evaluate CSR.答案:planetprofitpeople20.Which departments are often outsourced?答案:call-centertech-support21.Mining belongs to the secondary industry.答案:错误issez-faire is a leadership style where the team leader will allow the teammembers to carry out their duties on their own and at their own pace.答案:正确23.Personal finance defines all financial decisions and activities of an individualor household, including budgeting, insurance, mortgage planning, savings, and retirement planning.答案:正确24.Tariffs are taxes imposed on all products.答案:错误25.In C2C, the sellers are organizations, and the buyers are individualconsumers.答案:错误26.Cross-cultural awareness training is usually a generic introduction into aculture, country, region or religion.答案:正确27.There are some special terms which are created or used by a certain group orteam, but can not be understood by the other people outside the team.答案:正确28.Stakeholders include employees, shareholders, customers, suppliers, localpeople and environment, etc.答案:正确29.For big corporation in developed countries, there may be a demand or needin a foreign market for a product or service because of saturation of domestic markets.答案:正确30. A resume is typically a 1-2 page, reverse chronological, introduction andsummary of your experience and skills.答案:正确31.Business enterprises customarily take one of three forms: _______________,partnership, or limited-liability company (or corporation).答案:sole proprietorship32. A normal corporate structure consists of various departments. Commondepartments include Marketing, Finance, ____________, Production andResearch and Development(R&D).答案:Human Resources33.____________ is a type of private equity, a form of financing that is provided byfirms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth.答案:Venture capital34.A(n) ____________ product is a product that can only be perceived indirectly.答案:intangible35.Advertising can provide constant reminders and ___________ to produce theconsumers’ desire.答案:reinforcements36.By performing ____________, businesses treat employees fairly.答案:ethical labor practice37.Globalization is the process of interaction and ______________ among people,companies, and governments worldwide.答案:integration38.Economic globalization is the increasing economic ______________ of nationaleconomies across the world.答案:interdependence39.Customer _____________ is a measure of how products and services supplied bya company meet or surpass customer expectation.答案:satisfaction40._______________ is a circular chart divided into sectors, illustrating numericalproportion.答案:Pie chart。

UMOOCs中国高校外语慕课平台 四川外国语大学商务英语口语答案

UMOOCs中国高校外语慕课平台 四川外国语大学商务英语口语答案

Quiz for Unit 1单选题共6题,共60分16. when talking about your dream job, what aspects should be included?A. skills.B. interests.C. valuesD. all of the above.正确答案是D22. What kind of research about the company should be done before going to an interview?A. What kind of business is it in.B. What types of products does it sell?C. How is it doing lately?D. All of the above.正确答案是D,31. Why does John want to have a new job?A. Because he finished his studies and graduated last week.B. Because he wants to get a job with higher salary.C. Because he studies finance.D. Because he does not like the current job.正确答案是A44. In the focus part, Isabel and the student Paul are talking about Molly’s job. What’s Molly’s job?A. furniture designer.B. fashion designer.C. jewelry designer.D. hat designer正确答案是C55. If you do not know your ideal job, you should start with____?A. something you really like.B. something that are valuable.C. something you really are good at.D. something that helps you make money.正确答案是A63. What information should not be included in your self-introduction during an interview according to the conversation?A. Your strengthsB. Your weaknesses.C. How do you get along with people?D. How many people in your family?正确答案是D判断题共2题,共20分7Public speaking is a great way to connect with people who share your interests and goals.正确答案是正确8Public speaking is only important for people who are make presentations a lot.正确答案是错误填空题共2题,共20分9Public speaking is a great tool for career advancement because it provides opportunities to (1)(2) (3)填空(1):正确答案impress the boss填空(2):正确答案seek publicity填空(3):正确答案network10Being a being a good public speaker can(1)填空(1):正确答案enhance your reputation或boost your self-confidence或open up countless opportunitiesQuiz for Unit 2单选题共6题,共60分1What should be done before you go on a job interview?A.Find out whether the company and the company culture are a good fit for you.B.Take some time to analyze the job posting.C.Make a list of the skills, knowledge, and professional and personal qualities that are required by the employer.D.All of the above.正确答案是D2The interviewer thinks the second candidate is qualified because_____.A.He has 11 years online teaching experience.B.He taught English in different areas of the world.C.He is graduated from a famous university.D.Both a and b.正确答案是D3The following actions can help you relieve your anxiety while giving speeches except___.A.Exercise and relax.B.Wear clothes that you feel confident in.C.Act confident and do not profess your anxiety to the audience.D.Find friendly faces in the crowd and stare at them all the time.正确答案是D4What questions can the job candidates ask during the interview?A.Questions about the company and job research.B.Questions about responsibilities of the position.C.Questions about prospects for growth and advancement.D.All of the above.正确答案是D5Why does the first candidate want to have a new job in this company?A.He wants to have a good salary.B.The company offers employees accommodation.C.The company is near his home.D.He studies finance.正确答案是A6What does the second candidate think are the problems of online teaching?A. Students often cancel the class.B.Students often have poor internet connections.C.Sometimes students may be rude or disrespectful.D.All of the above.正确答案是D判断题共1题,共10分7Identifying the cause of your nervousness can help you reduce your anxiety in public speaking.正确答案是正确填空题共3题,共30分8Making a match means creating a list of the (1)for the job, make a list of your (2) and match them to the job (3).填空(1):正确答案qualifications填空(2):正确答案assets填空(3):正确答案requirements9(1)can make a huge difference to the success of your communication, because it helps you feel more confident. If you think you can do it, you usually can.填空(1):正确答案Positive thinking10During a job interview, (1)is just as important as answering questions.填空(1):正确答案listeningQuiz for Unit 3单选题共2题,共20分1What company does Jack introduce in his prestation?(Warm-up)A.ToyotaB.FordC.HondaD.Volkswagen正确答案是C2What’s the problem of the first part of Jack’s presentation?(Warm-up)A.He doesn’t mention the company’s strategies.B.He mentions too many details.C.He doesn’t prepare a PowerPoint.D.He forgets to introduce the financial part.正确答案是B多选题共3题,共30分3Audience analysis should include the following factors:A.Size and physical settingB.demographic traitsC.disposition toward the topic and the speakerD.disposition toward the occasion正确答案是A,B,C,D4What should be included in the presentation if you are going to introduce a company?pany name, logo and sloganB.Type of business structure, management teamC.Location, company history, products or servicesD.Target market, objectives, vision statment正确答案是A,B,C,D5What are the Company Profile Components?pany information and susiness descriptionB.listings of senior staffC.financial health data and market position dataD.announcements and news coverage正确答案是A,B,C,D判断题共3题,共30分6When introducing the management team in a company, you can just introduce the key persons.正确答案是正确7Audience analysis involves gathering and interpreting information about the recipients of oral, written or visual communication.正确答案是正确8For better understanding of the audience, we should learn about the major demographics of them such as general age, gender, education, religion, culture, as well as to what groups the audiencemembers belong.正确答案是正确填空题共2题,共20分9(1) summarizes a company’s history, executives, financials and other business information. 填空(1):正确答案The company profile10(1)is a clear statement that represents the purpose of the company.填空(1):正确答案Mission statementQuiz for Unit 4单选题共1题,共10分1What happened during the marketing meeting? (warm-up)he was late for the meeting.A.he was late for the meeting.B.he was blamed for some mistakes he made.C.he didn’t talk to the boss about the suggestions.D.he was cut off by some people in the middle.正确答案是D多选题共4题,共40分2During the speech, you gestures should _____.A.appear natural and spontaneous.B.help clarify or reinforce your ideas.C.be suited to the audience and occasion.D.should not distract from your message.正确答案是A,B,C,D3We can use some adjectives to describe company culture, for example, ___(Focus)A.collaborativeB.openC.analyticD.tough正确答案是A,B,C,D4How can we learn about a company’s culture? (Focus)A.Look at what people in it do.B.Check out the company website.C.Ask the person who work in the company about their company.D.Ask questions about culture during the job interview.正确答案是A,B,C,D5What will affect the way listeners respond to a speaker in public speaking?posture and gestures?( Public Speaking in Your Career)A.posture and gesturesB.facial expressionC.eye contacD.the speech script正确答案是A,B,C判断题共4题,共40分6Basically, company culture in a private company lies on the boss’s personal style to a large extent, most private companies are autocratic, family-oriented and flexible; state-owned enterprises usually politicized and stability-owned; foreign-capital enterprises have the peculiarities of the countries making the investment. (Focus)正确答案是正确7Company culture matters to employers because they can improve productivity and employee retention through a strong office culture. (Focus)正确答案是正确8Company culture is the personality of a company. It defines the environment in which employees work. (Focus)正确答案是正确9Company culture is important to employees, because workers are more likely to enjoy their time in the workplace when they fit in with the company culture. (Focus)正确答案是正确填空题共1题,共10分10(1), direct visual contact with the eyes of another person, is one of the quickest ways to establisha communicative bond with your listeners.( Public Speaking in Your Career)填空(1):正确答案Eye contactQuiz for Unit 5单选题共2题,共20分1What’s the purpose of the meeting in warm-up?A.To introduce a new comer.B.To explain the reason why the national sales director is absent.C.To discuss ways of improving sales in rural market areas.D.To go over the report from the last meeting.正确答案是C2Who is in charge of the report on rural market sales improvement?A.JackB.AliceC. JenniferD.Bob正确答案是A多选题共4题,共40分3According to the video clip of warm-up, what are the problems of rural market areas?A.Too many focuses have been put on urban customers and their needs.B.The sales teams in rural areas didn’t receive enough better customer information reporting.C. The rural areas didn’t receive enough investment.D.Customers in rural areas don’t have the same spending habits as those in cities.正确答案是A,B4In your opening remarks in a welcome speech, you should____.A.Specifically acknowledge and welcome any important guests.B.Generally welcome all the guests, stating the name of the event, host and thank them for coming.C.Give a brief introduction of the host, and the occasion.D.Conclude, having made everybody feel at ease, eagerly anticipating what is to come.正确答案是A,B,C,D5Before attending a large business meeting, what should you do?A.Take it easy.B.Get in touch with your network to find out which of your contacts is attending or if any of them know someone who is.C.Make plans to meet a few local people before the meeting.D.Go through the content of the meeting.正确答案是A,B,C,D6Getting prepared for the meeting, you should_____.A.Make sure the suit you have is in good shape and fits well.B.Take care of any alterations well in advance of the meeting.C.Check to see if your shoes are in good condition and if not a jar of polish or a trip to the shoemaker may be in order.D.Buy an expensive suit for the meeting to show your identity.正确答案是A,B,C判断题共3题,共30分7Before the meeting, we should find out whether the style of dress is business formal or casual.正确答案是正确8Drinking alcohol may relax you, so you should drink a lot to relieve your anxiety.正确答案是错误9Thinking about all the qualities others like about you can help you build your confidence during a business meeting.正确答案是正确填空题共1题,共10分10While delivering a welcome speech, you should use the S-S-S formula for success: (1)填空(1):正确答案Short,或Simple或Sincere.Quiz for Unit 6多选题共2题,共20分1To really connect with a prospect in sales presentations, you have to make it about them, including their___.A.problemsB.needspanyD. D.situation正确答案是A,B,C,D2If you are presenting a speech of introduction, you need to accomplish three purposes____.A.Build enthusiasm for the upcoming speaker.B.Build enthusiasm for the speaker’s topic.C.Establish a welcoming climate that will boost the speaker’s credibility.D.Appreciate the speaker.正确答案是A,B,C判断题共6题,共60分3The purpose of the speech of welcome is to focus on the main speaker, not on the person making the introduction.正确答案是正确4To create a sense of anticipation and drama, you can avoid mentioning the speaker’s name until the final moment.正确答案是正确5There may be times when you know the person that you're introducing, so you can introduce him by the nicknames you call each other on Facebook or the like.正确答案是错误6Traditionally, the word “pitch”in “sales pitch”describes what salespeople used to do—throw information at prospects hoping to sell a product or service before the buyer could hang up the phone or slam the door.正确答案是正确7An effective sales pitch isn’t a monologue. It’s a dialogue between the sales rep and the clients.正确答案是正确8A great way to really make your sales presentation resonate with the audience is to integrate a story into your pitch.正确答案是正确填空题共2题,共20分9In sales pitches, "prospects" refers to the (1).填空(1):正确答案potential customers10if you are presenting a welcome speech, you should adapt your remarks to the (1), the (2), and the (3).填空(1):正确答案occasion 填空(2):正确答案main speaker 填空(3):正确答案audienceQuiz for Unit 7多选题共2题,共20分1Like preparing other speeches, you should consider the following factors when preparing the wedding toast.A.The audienceB.VenueC.OccasionD.The span of ages in the room正确答案是A,B,C,D2What are the marketing strategies for the promotion of the ice-cream in warm-up?A.Package it in gold foil with dark brown lettering to simulate chocolate.B.Price it 20% higher than the chocolate -covered ice cream bar.C.Invite some celebrities for endorsement.D.Introduce it in selected places across the country starting next month.正确答案是A,B,D判断题共4题,共40分3They don’t have to create a need for ice-cream because summer is coming.正确答案是正确4There is a good market opportunity for the novelty of a choice of flavors for the ice-cream.正确答案是正确5According to the video clip in warm-up, one of the main strengths of the ice-cream is the quality of the ice-cream.正确答案是正确6Advertising is one specific action you could take to promote your product or service. It’s one type of promotion.正确答案是正确填空题共4题,共40分7(1) is the custom of saying a few words of greeting, celebration, or thanks in conjunction with a meal or reception can be found in most civilizations throughout history.填空(1):正确答案Toast8(1) are given on the occasions of a move to another city or a different company, a change in career and the like.填空(1):正确答案Farewell speeches9Business promotion is communicating with the public in an attempt to influence them toward buying your (1) and /or (2).填空(1):正确答案products 填空(2):正确答案services10The main promotion strategies mentioned in warm-up are (1) and (2).填空(1):正确答案advertising 填空(2):正确答案pull strategyQuiz for Unit 8单选题共2题,共20分1The correct step of making an effective speech of presentation is ___.A. Announce the award you are presenting.B. Tell the audience on what basis this person was selected to receive the award.C. Present the award to the recipient.D. Tell the audience why this award is being presented.A.ABCDB.ADBCC.ACBDD.ACDB正确答案是B2How much does it cost to fly from New York to Kennedy to Hong Kong Airport? (warm-up)A.870$B830 $C.900$D.70 $正确答案是C多选题共2题,共20分3Choose the correct statements about presentation speech.A.The main purpose is to tell the audience why the recipient is receiving the award.B.It points out the recipient’s contributions and achievements.C.It does not deal with everything the recipient has ever done.D. It focuses on achievements related to the award.正确答案是A,B,C,D4When you travel on business, you should consider the following things.A.Book the details of your travel including flight, rental car and hotel.B.Ask questions, make requests and sometimes complain when things don’t go well.C.What expense are included.D.Whether you need to apply for a corporate card.正确答案是A,B,C,D判断题共6题,共60分5When you introduce yourself in a business setting, it’s important to give some personal information, but not too much.正确答案是正确6Presentation speeches are mainly delivered impromptu.正确答案是错误7In the first dialogue in warm-up, the man is sent to a marketing seminar in Hong Kong next week.正确答案是错误8When delivering an acceptance speech, you should open your speech by thanking everyone involved in giving you the award.正确答案是正确9You can talk about salary and marriage status during a business setting.正确答案是错误10When travelling on business, the first thing you should do is to make sure you understand the procedure of business travel in your company.正确答案是正确,你未答题Quiz for Unit 9单选题共1题,共10分1What discount do the two people agree on in the end in the video clip in warm up.A.5%B.6.5%C.7%D.9%正确答案是B多选题共1题,共10分2In order to give a successful persuasive speech, you should___.e an attention-grabbing device to begin your speech.B.Keep your speech within 6-8 minutes to make it less likely to distract the audience.C.Establish strong ethos with your audience.D.Do audience analysis.正确答案是A,B,C,D判断题共7题,共70分3You should watch out your facial expressions during a business negotiation.正确答案是正确4If economic conditions have created a market in which the product you’re selling is in great demand and low supply, that gives you more bargaining power to name your price.正确答案是正确5The success of a persuasive speech is often measured by the audience's willingness to consider the speaker's argument.正确答案是正确6In business negotiation, you should make your first offer bold and aggressive.正确答案是正确7The three components of a persuasive speech are ethos, logos and pathos.正确答案是正确8Business negotiation defers from the other negotiations in our daily life because it needs a careful preparation and a strategy.正确答案是正确9During a business negotiation, you should always have something to give away without hurting your negotiating position.正确答案是正确填空题共1题,共10分10During a (1), the speaker is trying to convince the audience to buy his or her product or service.填空(1):正确答案sales pitchQuiz for Unit 10多选题共2题,共20分1Unethical business behaviors include__.ing of child laborB.Unlawfully using of copyright materials and processes.C.BriberyD.Theft at work正确答案是A,B,C,D2Visual aids have a lot of functions, include __.A.Enhance your presentation.B.Help you to remember key points.C.Keep you focused.D.Keep your audience focused.正确答案是A,B,C,D判断题共6题,共60分3When presenting a visual aid, maintain eye contact with your listeners and explain the aid clearly and concisely. Make sure you continue speaking to the audience not to the prop.正确答案是正确4Check the speaking room ahead of time to make sure the equipment is working properly, and have a backup plan available in case you run into problems on the day of the speech.正确答案是正确5The whole idea of visual aids is to enhance your presentation, not to be the purpose of it.正确答案是正确6Any props should be visually stimulating and supportive of the topic you are speaking on.正确答案是正确7No matter what kind of visual aid you use, be sure to keep it simple.正确答案是正确8If you have trouble remembering your speech, you can read directly from your PowerPoint.正确答案是错误填空题共2题,共20分9(1) are some moral principles that guide the way that business behaves.填空(1):正确答案Business ethics10Acting in an ethical way involves distinguishing between “(1)” and “(2)” and then making the “(3)” choice.填空(1):正确答案right 填空(2):正确答案wrong 填空(3):正确答案right。

《商务英语》期末考试试卷附答案

《商务英语》期末考试试卷附答案

《商务英语》期末考试试卷附答案Ⅰ)Match each one on the left with its correct meaning on the right(2*10=20)1.motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention.3. mark up C. which by is its nature can not be known by senses,not clear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane orvehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本,资产净值H. not needing other things or people, taking decisionsalone.9. yield 投资收益,回报I. a share of the profits.10. independent J. need or purpose.Ⅱ)Fill in the blanks with the words or expressions given below and ifnecessary, put the word in the right form.(12*3=36)A. orientationB. diversifyC. seek outD.differentiate…fromE.take advantage ofF. undergoG. bring aboutH. correspondI. abandon J. amount toK. Come after L. approach1.That factory is trying to its products to sell in different markets.2. A successful businessman is always skilled in every possible opportunity.3. Reforming and opening to the world has great changes in our lives.4. Can you this kind of operating the others?5. Private firm going in for international business have a profit6. He his company and family and went away with all the money.7. The of winter brings cold weather.8. The manager’s words a refusal to the proposal.9. Company is always the best way to gain more while cost less.10. The city has many changes during the last ten years.11. Direct investment usually a firm has experience in exporting or importing.12. The goods don’t to the list of these I ordered.Ⅲ)Translate the following sentences into English.(44分)1.国际贸易有助于所有的国家促进经济的发展。

大学mooc学术英语交流视听说(华东师大)期末考试答案

大学mooc学术英语交流视听说(华东师大)期末考试答案

解忧书店 JieYouBookshop期末考试1单选(2分)Section A (每题2分,共20分)Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question there will be a pause. During the pause you must read the four choices marked A), B), C), and D), and decide which one is the best answer. Then write down the corresponding letter on the Answer Sheet.期末听力A.Stay at home.B.Watch TV.C.See a film.D.Go out.正确答案:A你选对了2单选(2分)A.At the dentist’s.B.In a drug store.C.In a doctor’s office.正确答案:B你选对了3单选(2分)A.3B.6C.12D.24正确答案:C你选对了4单选(2分)A.He was very slow in doing things.B.He was the right person to do such a thing.C.He is expected to do such a thing.D.He would never do such a thing.正确答案:D你选对了5单选(2分)A.Student and professor.B.Athlete and coach.C.Client and lawyer.D.Patient and doctor.正确答案:B你选对了6A.9 amB.11amC.2pmD.4pm正确答案:D你选对了7单选(2分)A.She can’t have the meeting though she wants to.B.She can’t go to the airport though she wants toC.She doesn’t want to have the meeting because she’s too busy.D.She doesn’t want to go to the airport because she’s busy.正确答案:B你选对了8单选(2分)A.At a restaurant.B.On a plane.C.At an airport.D.At a theatre.正确答案:D你选对了9单选(2分)A.Sailing.B.Cooking.D.Painting.正确答案:C你选对了10单选(2分)A.The woman wants the man to wash the dishes immediately.B.The woman wants to wash the dishes immediately.C.The woman thinks they can wash the dishes the next day.D.The woman doesn’t think they can wash the dishes the next day.正确答案:C你选对了11单选(2分)Section B (每题3分,共15分)Directions: In this section, you will hear one longer conversation. At the end of the conversation, five questions will be asked about what was said. Both the conversation and the questions will be read only ONCE. After each question, there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer.A.They are planning for the next weekenD.B.They are complaining about their children.C.They are talking about their convenient apartments.D.They are talking about the benefits of living in the city.正确答案:A你选对了12A.There's much to do besides work and study.B.It's convenient for people to go anywhere.C.The countryside is a perfect place for weekends.D.The natural environment is beneficial to children.正确答案:D你选对了13单选(2分)A.There isn't a lot to see and do for children.B.The children are too young to benefit from city lifeC.There is a lot to see and do for children and adults.D.Even adults themselves cannot go everywhere in the city.正确答案:C你选对了14单选(2分)A.She is a full-time housewife.B.She does not care for her children.C.She will go to a museum next weekenD.D.She used to live in the suburbs in her childhooD.正确答案:C你选对了15单选(2分)A.The transport is convenient in city.B.The woman is a working woman.C.There is not much to see for adults in the city.正确答案:C你选对了16单选(2分)Section C (每题3分,共15分)Directions: In this section, you will hear 2 short passages twice. At the end of each passage, some questions will be asked. After each question, there will be a pause. During the pause, you must read the four choices marked A, B, C, and D and decide which one is the best answer. Then write down the corresponding letter on the Answer Sheet.Passage 1A.The growth of Detroit as an industrial city.B.Detroit, the fifth largest city in the U.S.A.C.The geographical advantages of Detroit.D.The car industry in the U.S.A.正确答案:A你选对了17单选(2分)A.24 hours.B.28 hours.C.48 hours.D. 96 hours.正确答案:B你选对了18单选(2分)A.Bicycles.C.Machines.D.Farm tools.正确答案:A你选对了19单选(2分)Passage 2A.Because he always spent his holiday alone.B.Because he had a quarrel with his wife.C.Because he wanted to have a change.D.Because his wife didn’t want to spend her holiday with him.正确答案:C你选对了20单选(2分)A.To the seaside in Italy.B.To the mountains in North Wales.C.To the seaside in Spain.D.To the mountains in Italy.正确答案:A你选对了21判断(2分)Section D (每题2分,共10分)Directions: In this section, you will hear one short passage. At the end of each passage, five statements will be read about what was said. Both the passage and theDurign the pause, you must judge whether the statement is true or false and then write a “T” for true and an “F” for false on the Answer Sheet.(1) In children, crying is excusable so they are encouraged to cry at an early age. 正确答案:×你选对了22判断(2分)(2) Americans think happiness is important.正确答案:√你选对了23判断(2分)(3) American males’ capability to cry is declining as they grow older.正确答案:×你选对了24判断(2分)(4) One should cry whenever he wants to cry according to the passage.正确答案:×你选对了25判断(2分)(5)Crying can help people maintain health under certain conditions.正确答案:√你选对了26填空(2分)Section E (每词2分,共20分)following form with the words you hear.Top Ten Tips for Supermarket Shoppers10. Trolley or basket? Make up your (1) .9. Watch out! There are (2) about.8. If you can’t find it, just (3) !7. Take a shopping list and (4) to it!6. Beware of sweets and magazines at the (5) .5. (6) good? Don't’ believe it!4. Free item is a way of getting rid of old (7) .3. Look for (8) items higher up or lower down the shelves.2. Loss (9) are designed to bring people into the shop.1.Stay at home and shop (10) .(1)正确答案:mind27填空(2分)(2)正确答案:vegetables28填空(2分)(3)正确答案:ask for help29(4)正确答案:stick30填空(2分)(5)正确答案:checkout 31填空(2分)(6)正确答案:smells 32填空(2分)(7)正确答案:stock33填空(2分)(8)正确答案:similar 34填空(2分)(9)正确答案:leaders 35正确答案:online36判断(2分)Section F (每题2分,共10分)Directions: Decide whether the following statements are true or false.1. Function words can never be key words.A.B.正确答案:B你错选为A37判断(2分)2. Words that have to do with the structure of the lecture need to be taken down. 正确答案:√你选对了38判断(2分)3. We don’t need to identify digressions.正确答案:×你选对了39判断(2分)4. Words which are repeated or spelled out are usually key ones.正确答案:√你选对了40判断(2分)5. Key words may be content-related or directional.正确答案:√你选对了填空(2分)Section G(每题2分,共10分)Directions: Choose the best answer to the following questions.A. What I'm going to look atB. As a consequenceC. We’ll move on toD. As a result ofE. To review1. Which signal phrase can be used to introduce the transition to the next part? 正确答案:C42填空(2分)2. Which signal phrase can be used to express cause?正确答案:D43填空(2分)3. Which signal phrase can be used to indicate the conclusion part?正确答案:E44填空(2分)4. Which signal phrase can be used to introduce the topic?正确答案:A45填空(2分)5. Which signal words can be used to express effect?正确答案:B46单选(2分)Section G(每题2分,共10分)Directions: In this part, you will read five paragraphs. Choose the right topic for each paragraph.Paragraph 1People often refer to taxes in terms of their being much too high. In reality, they are probably even higher than you think, because in addition to the federal income tax we are now studying, there are many other Federal, State, and local taxes, including sales taxes, inheritance taxes, state income taxes, personal property taxes, real estate taxes, and others. These are just some of the most obvious ones.A.Taxes are much too high.B.We pay more taxes than we may realize.C.Inheritance taxes and real estate taxes are unfair.D.Some taxes are hidden.正确答案:A你选对了47单选(2分)Paragraph 2The fact that electronic computers are now used for data processing has led the general public to believe that it is a mysterious, complicated science and that thecomputers are giant brains. Both of these ideas are false. A computer is basically just a high-speed adding machine that performs the functions it is told to. If the input data are varied even a little, the computer is unable to operate until it is programmed to accept the variations. The business operations it performs are impressive only because of the extremely high speed of manipulation, but most of these operations have been used for decades. Unlike man, the computer performs repetitive calculations without getting tired or bored.A.A computer is a high-speed adding machine.B.A computer is a mysterious giant brain.C.A computer is impressive because of its high speed.D.A computer is superior to man in many ways.正确答案:A你选对了48单选(2分)Paragraph 3There is a common belief that while the dog is man’s best friend, the coyote is his worst enemy. The bad reputation of the coyote traces back to his fondness for small animals; he hunts at night and is particularly destructive to sheep, young pigs, and poultry. Yet it is sometimes wise to encourage coyotes. Provided valuable farm animals are protected, the coyote will often free the property of other animals, like rabbits, which are ruinous to crops and certain trees. He is especially beneficial in keeping down the rodent population. Where coyotes have been allowed to do their work without molestation, ranchers and fruit growers have found them so valuable that they would no more shoot them than they would shoot their dogs.A.Under certain conditions the coyote is helpful to man.B.The coyote is feared because of his fondness for small animalsC.Modern ranchers would no sooner shoot coyotes than they would shoot dogs.D.The coyote usually prefers rabbits and other rodents to sheep and poultry.正确答案:A你选对了49单选(2分)Paragraph 4In earlier days those who had overseas business which they believed should be discussed personally, took ship and set out across the briny deep. Once aboard they transacted their affairs, engaging in commercial and social matters or conducting government business. Today ships and passengers continue to sail the seven seas, and airplanes soar overhead. But above them all, words speed through the sky –telephone conversations quickly bring together in the most personal fashion people who are separated by thousands of miles.A.Overseas telephone service today is ruling out all need for overseas travel.B.Nothing can take the place of person-to-person conversation in settling business, social, and government problems.C.Many conversations which once required overseas travel can now be conducted by telephone.D.Even with modern overseas telephone service people continue to travel abroad by ship or by plane.正确答案:C你选对了50单选(2分)Paragraph 5The attitudes of Americans toward gambling are amazingly contradictory. You may find, for example, that horse racing is legal in your state, but that you cannot legally play poker for money on your front porch; bookies may be prosecuted by state law, but they are supposed to purchase a federal license nonetheless; one church condemns gambling, while another raises money by sponsoring Bingo games. Gambling laws are inconsistent from state to state or even from town to town and are very difficult to enforce.A.Americans have negative attitudes toward gambling.B.Gambling laws are difficult to enforce.C.Gambling laws are inconsistent from community to community.D.Churches do not have uniform ideas about gambling.正确答案:B你选对了。

中国大学MOOC实用英语视听说考试答案

中国大学MOOC实用英语视听说考试答案

1单选(5分)——How was your final exam?——The English and Maths papers weren’t__________for me.I hope I haven’t failed.得分/总分A.easy enoughB.enough easyC.difficult enoughD.enough difficult正确答案:A你没选择任何选项2单选(5分)--I put my purse on the table just now,have you seen it?——No.I haven’t.You should never put__________on the desk anyway.得分/总分A.anything importantB.important anythingC.something importantD.important something正确答案:A你没选择任何选项3单选(5分)--Could you tell me something about the museum?——Yes,It was built in1979,230__________and220____________.得分/总分A.long meters;wide metersB.meters long;wide metersC.long meters;meters wideD.meters long;meters wide正确答案:D你没选择任何选项4单选(5分)——What’s your present for Kangkang’s birthday?--He likes painting,so I’m going to buy him a__________paintings.得分/总分A.fine little brown FrenchB.little brown fine FrenchC.little fine brown FrenchD.French little brown fine正确答案:A你没选择任何选项5单选(5分)Keeping the balance of nature is so________.得分/总分A.easierB.more difficultC.importantD.interested正确答案:C你没选择任何选项6单选(5分)The harder you work,the________progress you will make.得分/总分A.greatB.greaterC.greatestD.little正确答案:B你没选择任何选项7单选(5分)If you keep playing sports every day you are getting________.得分/总分A.good and goodB.better and betterC.best and bestD.better and best正确答案:B你没选择任何选项8单选(5分)The film is not as________as you told me.得分/总分A.interestedB.more interestedC.more interestingD.interesting正确答案:D你没选择任何选项9单选(5分)Jane is__________girl in our school.得分/总分A.the second tallerB.second tallerC.the second tallestD.second tallest正确答案:C你没选择任何选项10单选(5分)--________are your feeling today?——Much__________.得分/总分A.When;goodB.What;betterC.Where;goodD.How;better正确答案:D你没选择任何选项11单选(5分)"degree"means_____.得分/总分A.a unit for measuring temperatureB.a unit for measuring lengtha unit for measuring heightD.a unit for measuring width正确答案:A你没选择任何选项12单选(5分)If you have a________,that means you have a schedual of things that need to be bought.得分/总分A.temperature scaleB.shopping listC.planD.report正确答案:B你没选择任何选项13单选(5分)How about a picnic at Rock Park?__________.得分/总分A.Let's do itB.You betC.sounds greatD.You are right正确答案:C你没选择任何选项14单选(5分)"humid"means______.得分/总分A.warm and dampB.warm and dryC.cool and fineD.cool and hot正确答案:A你没选择任何选项15单选(5分)Welcome to the Hotel,I've already______a single room for you.得分/总分foundB.lookedC.boughtD.booked正确答案:D你没选择任何选项16单选(5分)My favorite TV serie is______!得分/总分A.inB.atC.onD.be正确答案:C你没选择任何选项17单选(5分)I'm sure things will________quite well.得分/总分A.workB.work outC.go outD.go for正确答案:B你没选择任何选项18单选(5分)Those managers_______the problem for several hours.得分/总分A.discussingB.discussedC.have discussedD.have been discussed正确答案:C你没选择任何选项19单选(5分)"You're on."means__________________.得分/总分A.thank youB.I am sorryC.congratulationsD.absolutely I agree正确答案:D你没选择任何选项20单选(5分)——What a surprise meeting you here!——___________________________!得分/总分A.Never thought I'd see you hereB.Nice to meet youC.What a beautiful dayD.Thank you very much正确答案:A你没选择任何选项。

商务英语期末考试参考答案

商务英语期末考试参考答案

商务英语期末考试参考答案说明:商务英语期末考试有五种题型:一、中英短语互译已经全部总结,见下文二、问答题已经提供了参考答案,仅供参考,见下文三、案例分析题请根据题目要求自行准备四、英语段落翻译中文已经注明,请自己翻看商务英语教程五、写作请根据题目要求自行准备1、中英短语互译(详见商务英语课件——每个PPT中的短语部分)PPT1:1. individual proprietorship个体经营,独资企业2. convertible bonds 可转换债券3. memorandum of association 公司章程4. monopolistic competition 垄断竞争5. business credit 商业信用1. 财政资源 financial resources2. 有限责任公司 limited company3. 销售收入 sales revenue4. 有形商品 tangible goods5. 流动资金 working capitalPPT2:1. flexible manufacturing system 弹性生产系统2. fractional reserve system 部分准备金制度3. credit instruments 信用工具,信用票据4. bull market/bear market 牛/熊或多头/空头市场5. manufacturing process 制造工艺1. 厂址选择 facility location2. 库存控制 inventory control3. 总支出 aggregate expenditures4. 股权证/权益证 equity instruments5. 财务管理 financial managementPPT3:1. performance appraisal 绩效/业绩评估2. promotion-from-within 内部提拔3. skills inventory 技术库存4. macroeconomic ramification 宏观经济衍生物/结果5. closed-end fund 封闭式基金1. 项目生命周期 project life cycle2. 软技能和硬技能 soft skills and hard skills3. 补偿制度 compensation system4. 开放式基金 open-ended fund5. 优先股 preferred stockPP4:1. profit-oriented objective 利润导向的目标2. marketing intermediary 营销代理商3. channel of distribution 销售/分销渠道4. persuasive advertising 劝诱性广告5. source credibility 信息源可信性1. 营销组合 marketing mix2. 产品生命周期 product life cycle3. 资本回报率 return on capital4. 定量调查 quantitative research5. 通过速率 pass-along ratePP5:1. credit obligation 债权责任2. retained earnings 留存收益3. current/quick ratio 流动/速动比率4. common/preferred stock 普通/优先股5. capital budgeting and capital expenditure 资本预算与资本支出1. 净现值 net present value2. 股东权益shareholders’ equity3. 兼并与收购 merger and acquisition4. 股票期权 stock option5. 有限责任 limited liability2、问答题:包含5个小题(其中PPT4出三个问题、PPT2和PPT5各出一个问题)(注:一下文字中红色字体为答案)备注:答题时如果是用What is提问的请用It is...回答答题时如果是用What are提问的请用They are...回答PPT2:1. What is a project? (IPPM) IPPM第4页右下角答案:It is a temporary endeavor undertaken to create a unique product, service, or result.2. What is project management? (IPPM)IPPM第5页第7-8行答案:It is the application of knowledge, skills, tools and techniques to project activities to meet project requirements.3. What tradeoffs need to be made when managing a project? Give a brief description of each. (IPPM) IPPM第5页第11-14行答案:They are scope (size), quality (acceptability of the results), cost and schedule.4. What are the nine project management knowledge areas? Describe them briefly. (IPPM)IPPM第10页中间位置5. What is capital? What is finance (3 aspects)? (p47.ib) 答案:The money needed to start and continue operating a business is known as capital. In general, finance is securingand utilizing capital to start up, operate, and expand a company.6. What are the four areas of production and operation control? Give each a brief description. (p19.cb) 商务英语教材第19页[10]第三行起PPT5:1. What are the four main financial statements?State their functions briefly. (TTTCK)答案参看PPT5答案:Financial statements: Balance Sheet, Income Statement, Retained Earnings Statement, Statement of Cash Flows Balance sheet: presenting the financial position of a firm at a particular point in time, money raised & money spent Income statement: information concerning the f irm’s profitabilityRetained earnings statement: detailing the changes in the retained earnings account for a certain periodStatement of cash flows: information about the cash receipts (收入) and disbursements (支付)2. What is Limited Liability? State its three aspects.(TTTCK)答案参看PPT5答案:It is a corporation is responsible for its own obligations, its creditors can look only to(指望) the assetsof the corporation to satisfy their claims, the owners’ total liability generally is limited to the amount they have invested in the corporation3. What are the four types of funding? (para.9 p45.cb)商务英语教程第57页(2)第4-5行4. What is the definition of financial management?(p55.cb) 商务英语教程P55 方框里面内容。

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13单选(1分)
Which of the following is not Marriott core value?
得分/总分
A.
we act with integrity.
B.
We pursue excellence.
C.
we put experience first.
D.
we embrace change.
正确答案:A你没选择任何选项
12单选(1分)
How many years would a general manager work for Marriott Corporation averagely?
得分/总分
A.
15 years.
B.
20 years
C.
25 years
D.
30 years
正确答案:C你没选择任何选项
得分/总分
你没有填写答案
正确答案:switching或Switching
5填空(1分)
About 92% of iPhone owners in the U.S. who consider buying a new phone are going to (5) _________, according to a recent Morgan Stanley survey.
正确答案:C你没选择任何选项
14单选(1分)
Which of the following perks helps employees to attain a work/life balance?
得分/总分
你没有填写答案
正确答案:customer loyalty或Customer loyalty
4填空(1分)
Anyone thinking of (4) _________ to a new Android-based handset has to ponder the hassle of a new interface and setting up all their apps again.
得分/总分
你没有填写答案
正确答案:stay put或Stay put
6填空(1分)
That stickiness allows Apple to sell new iPhone models (6) _________.
得分/总分
你没有填写答案
正确答案:at a premium或At a premium
得分/总分
你没有填写答案
正确答案:consecutive或Consecutive
2填空(1分)
The company also faces strong (2) _________ from Chinese brands like Huawei, Oppo and Vivo, which together hold more than half of the market share.
B.
Management is concerned about lawsuits.
C.
Few people have experience so they need to treat the experienced employees well.
D.
The company receives tax credits for happy employees.
得分/总分
你没有填写答案
正确答案:active users或Active users
10填空(1分)
Within it, users can do almost anything—download games, pay bills, (10) _________ or order takeaways.
得分/总分
你没有填写答案
正确答案:domestic competition或Domestic competition
3填空(1分)
But one key factor that’s often overlooked is (3) _________ Apple’s success in most countries is largely down to the way it locks users into the iOS operating ecosystem.
8填空(1分)
Instead WeChat, the ubiquitous social network owned by Chinese (8) _________ Tencent, is crucial.
得分/总分
你没有填写答案
正确答案:tech giant或Tech giant
9填空(1分)
The app, which began life as a messaging tool and now has almost 1 billion (9) _________, is effectively a mini-operating system itself.
7填空(1分)
In China, though, operating systems aren’t such a big (7) _______, says Ben Thompson, founder of research firm Stratec或Deal
1填空(1分)
The technology giant’s revenue in China fell 14% in the first quarter, its fifth (1)_______quarterly sales decline: China was the only region where Apple’s sales fell last quarter. The lack of a new iPhone model explains some of the fall.
得分/总分
你没有填写答案
正确答案:transfer money或Transfer money
11单选(1分)
Why does Marriott believe so strongly in taking care of employees?
得分/总分
A.
Happy employees provide better guest service.
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