香港品牌vi guidelines

BRAND HONG KONG LOGO
A.1 | Signature Elements
The Brand Hong Kong Signature comprises of three elements:
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The Brand Hong Kong logotype The Brandline The Dragon symbol with extending ribbon graphic
Secondary Colour Palette
PMS 254C Process Colour 40C 100M RGB Value R: 152 G: 55 B: 142
PMS Process Cyan C Process Colour 100C RGB Value R: 43 G: 170 B: 225
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The English version The Chinese version The Bilingual version
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3
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Logotype & Brandline appear on red background
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Logotype & Brandline appear on black background
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The secondary signatures can also be used without the brandline.
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BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.5 | Dragon Symbol
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The Dragon symbol may be used on its own in special circumstances to fit specific design purposes. The Dragon symbol with standard ribbon graphic
Single-Colour Version on PMS 144C
Single-Colour Version on PMS 254C
Single-Colour Version on PMS 382C
Single-Colour Version on PMS 369C
Single-Colour Version on PMS Process Cyan C
Chinese VersBiblioteka onMinimum Size
40mm
Bilingual Version
Minimum Size
100mm
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.3 | Primary Signature without Brandline
The primary signature can also be used without the brandline.
English Version
Minimum Size
30mm
Chinese Version
Minimum Size
30mm
Bilingual Version
Minimum Size
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Never flip the dragon symbol. Never reposition and resize the elements. Never rearrange the colour gradation of the symbol. Never change the typography in the signature. Never apply special effect on the signature Never place any other graphic device around the signature. Never reproduce the signature on textured or complex background. Never create an outline around the signature.
100K
100C
100C 100M
40C 20C 100M 100Y
100C 100Y
40M 100Y
100M 100Y
40c 100M
10C 40M 100M 100Y
100M 100Y
Full-Colour Version (Solid Colour)
PMS 485C
Black
PMS 485C
Process Cyan C
BRAND HONG KONG GUIDELINES
SECTION A
Brand Hong Kong Logo A.1 A.2 A.3 A.4 A.5 A.6 A.7 A.8 A.9 A.10 A.11 A.12 A.13 Signature Elements Primary Signature Primary Signature without Brandline Secondary Signature Dragon Symbol Logotype & Brandline Colour Palette Colour Guide – Full Colour Version Colour Guide – Other Versions Background Colours – Full Colour Version Background Colours – Single Colour Version Incorrect Usage Typeface
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.11 | Background Colours – Single Colour Version
Single-colour logo can be used on colour backgrounds.
Single-Colour Version on PMS 485C
The primary background colours of Brand Hong Kong are White and Black.
Full-Colour Version on Primary Background Colour (white)
Full-Colour Version on Primary Background Colour (black)
PMS 369C Process Colour 70C 100Y RGB Value R: 111 G: 190 B: 68
PMS 382C Process Colour 25C 100Y RGB Value R: 203 G: 219 B: 42
PMS 144C Process Colour 55M 100Y RGB Value R: 248 G: 152 B: 56
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All elements are set in fixed format and proportion. They must not be altered in anyway.
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BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.2 | Primary Signature
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BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.6 | Logotype & Brandline
1 2 3
The Brand Hong Kong logotype & Brandline may be used on its own in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype & Brandline are shown on the left.
Black
PMS 485C
Single-Colour Version
PMS 485C
Black & White Version
Black
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.10 | Background Colours – Full Colour Version
PMS 382C
PMS 144C
PMS 254C
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.9 | Colour Guide – Other Versions
Two-Colour Version
PMS 485C
Alternative colour application can be used if the full-colour logo cannot be created.
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
A.7 | Colour Palette
Primary Colour Palette
PMS485C Process Colour 100M 100Y RGB Value R: 255 G: 0 B: 0
Black Process Colour 100K RGB Value R: 0 G: 0 B: 0
BRAND HONG KONG GUIDELINES