商务英语教案
商务英语备课教案模板及范文
一、教案名称商务英语写作课程教案二、教学目标1. 让学生掌握商务英语写作的基本原则和格式。
2. 培养学生撰写商务信函、报告、备忘录等应用文的能力。
3. 提高学生的商务英语沟通能力和专业素养。
三、教学对象商务英语专业本科生或职场商务人士四、教学内容1. 商务英语写作概述2. 商务信函的写作3. 商务报告的写作4. 商务备忘录的写作5. 商务英语写作常见错误及避免五、教学时间8课时六、教学准备1. 教材：《商务英语写作》2. 教学课件3. 商务英语写作范文4. 商务英语写作练习七、教学过程第一课时：商务英语写作概述1. 导入：介绍商务英语写作的重要性及在职场中的应用。
2. 讲解：商务英语写作的基本原则和格式。
3. 举例：分析商务英语写作的范文，让学生了解写作规范。
4. 互动：让学生举例说明商务英语写作在实际工作中的应用场景。
第二课时：商务信函的写作1. 讲解：商务信函的种类、格式及写作技巧。
2. 举例：分析商务信函的范文，让学生掌握写作方法。
3. 练习：让学生根据所学知识，撰写一封商务信函。
第三课时：商务报告的写作1. 讲解：商务报告的种类、格式及写作技巧。
2. 举例：分析商务报告的范文，让学生了解报告写作规范。
3. 练习：让学生根据所学知识，撰写一份商务报告。
第四课时：商务备忘录的写作1. 讲解：商务备忘录的种类、格式及写作技巧。
2. 举例：分析商务备忘录的范文，让学生掌握写作方法。
3. 练习：让学生根据所学知识，撰写一份商务备忘录。
第五课时：商务英语写作常见错误及避免1. 讲解：商务英语写作中常见的错误及避免方法。
2. 举例：分析商务英语写作中的错误，让学生引以为戒。
3. 互动：让学生分享自己在商务英语写作中遇到的问题及解决方法。
第六课时：商务英语写作综合练习1. 练习：让学生结合所学知识，完成一份商务英语写作综合练习。
2. 评讲：教师对学生的练习进行点评，指出优点和不足。
第七课时：课程总结与反馈1. 总结：回顾本课程的主要内容和重点。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1-5一、Lesson 1: Introduction to Business English ReadingObjective:To introduce students to the importance of Business English reading and develop their basic skills in understanding and interpreting business-related texts.Content:1. Importance of Business English reading.2. Basic skills required for understanding business texts.Activities:1. Discuss the importance of Business English reading in the modern business world.2. Practice reading and interpreting simple business texts. Assessment:1. Short quiz on the importance of Business English reading.2. Group discussion on understanding business texts.二、Lesson 2: Understanding Business DocumentsObjective:To develop students' skills in understanding and interpreting various business documents such as letters, memos, and reports.Content:1. Types of business documents.2. Skills required for understanding business documents.Activities:1. Analyze and discuss different types of business documents.2. Practice reading and interpreting sample business documents. Assessment:1. Group activity to identify and classify different types of business documents.2. Individual assignment to read and summarize a business document.三、Lesson 3: Reading Business NewsObjective:To develop students' skills in reading and understanding business news articles, reports, and editorials.Content:1. Types of business news.2. Skills required for reading business news.Activities:1. Discuss different types of business news and their importance.2. Practice reading and interpreting sample business news articles. Assessment:1. Group discussion on understanding business news articles.2. Individual quiz on identifying and analyzing business news sources.四、Lesson 4: Understanding Financial StatementsObjective:To develop students' skills in reading and interpreting financial statements such as balance sheets, ine statements, and cash flow statements.Content:1. Types of financial statements.2. Skills required for understanding financial statements.Activities:1. Analyze and discuss different types of financial statements.2. Practice reading and interpreting sample financial statements. Assessment:1. Group activity to analyze and interpret a sample financial statement.2. Individual assignment to read and summarize a financial statement.五、Lesson 5: Reading Business Reports and ProposalsObjective:To develop students' skills in reading and understanding business reports and proposals.Content:1. Types of business reports and proposals.2. Skills required for reading business reports and proposals. Activities:1. Discuss different types of business reports and proposals.2. Practice reading and interpreting sample business reports and proposals.Assessment:1. Group activity to identify and classify different types of business reports and proposals.2. Individual assignment to read and summarize a business report or proposal.六、Lesson 6: Understanding Business CorrespondenceObjective:To develop students' skills in reading and understanding business letters, es, and memos.Content:1. Types of business correspondence.2. Skills required for understanding business correspondence. Activities:1. Discuss different types of business correspondence and their purposes.2. Practice reading and interpreting sample business letters, es, and memos.Assessment:1. Group activity to analyze and respond to a business correspondence scenario.2. Individual assignment to read, analyze, and draft a business letter or e.七、Lesson 7: Analyzing Business Case StudiesObjective:To develop students' skills in reading and analyzing business case studies to understand real-world business situations and solutions. Content:1. Types of business case studies.2. Skills required for analyzing business case studies.Activities:1. Discuss different types of business case studies and their significance.2. Practice reading and analyzing sample business case studies. Assessment:1. Group activity to analyze and discuss a business case study.2. Individual assignment to read, analyze, and present findings from a business case study.八、Lesson 8: Reading Business Contracts and Agreements Objective:To develop students' skills in reading and interpreting business contracts and agreements.Content:1. Types of business contracts and agreements.2. Skills required for reading business contracts and agreements.Activities:1. Analyze and discuss different types of business contracts and agreements.2. Practice reading and interpreting sample business contracts and agreements.Assessment:1. Group activity to analyze and interpret a sample business contract or agreement.2. Individual assignment to read, understand, and summarize a business contract or agreement.九、Lesson 9: Enhancing Reading Comprehension Strategies Objective:To enhance students' reading prehension strategies for better understanding of plex business texts.Content:1. Different reading prehension strategies.2. Applying these strategies to business texts.Activities:1. Discuss and learn different reading prehension strategies.2. Practice applying these strategies to sample business texts. Assessment:1. Group activity to demonstrate reading prehension strategies.2. Individual quiz on applying reading prehension strategies to a business text.十、Lesson 10: Evaluating and Critiquing Business TextsObjective:To develop students' skills in evaluating and critiquing business texts for their accuracy, effectiveness, and relevance.Content:1. Criteria for evaluating business texts.2. Skills required for critiquing business texts.Activities:1. Discuss the criteria for evaluating business texts.2. Practice critiquing sample business texts.Assessment:1. Group activity to evaluate and critique a business text.2. Individual assignment to read, evaluate, and write a critique of a business text.重点和难点解析一、Lesson 1 中的重点环节是理解商务英语阅读的重要性以及培养理解商务文本的基本技能。
商务英语教资教案模板范文
一、课程名称：商务英语二、教学目标：1. 知识目标：- 学生能够掌握商务英语的基本词汇和常用句型。
- 学生能够理解商务英语函电的基本格式和写作技巧。
- 学生能够了解商务英语口语交流的基本场景和应对策略。
2. 能力目标：- 学生能够运用商务英语进行基本的商务沟通。
- 学生能够独立完成商务英语函电的撰写。
- 学生能够在商务英语口语交流中流利表达。
3. 情感目标：- 学生能够增强学习商务英语的兴趣和自信心。
- 学生能够培养良好的商务沟通习惯和职业素养。
三、教学内容：1. 商务英语词汇和句型2. 商务英语函电写作3. 商务英语口语交流四、教学重点：1. 商务英语函电的格式和写作技巧2. 商务英语口语交流的场景和应对策略五、教学难点：1. 商务英语函电的正式性和准确性2. 商务英语口语交流的流畅性和自然性六、教学方法：1. 讲授法：讲解商务英语的基本知识和技巧。
2. 案例分析法：通过分析真实的商务英语案例，帮助学生理解应用。
3. 小组讨论法：分组进行商务英语函电撰写和口语交流练习。
4. 角色扮演法：模拟商务场景，让学生实际运用所学知识。
七、教学过程：第一课时：商务英语词汇和句型1. 导入：简要介绍商务英语的重要性及其在日常商务活动中的应用。
2. 词汇教学：讲解商务英语中常见的词汇，如“import”、“export”、“order”、“invoice”等。
3. 句型教学：讲解商务英语中常用的句型，如“May I have your attention, please?”、“We are interested in your products”等。
4. 练习：让学生根据所学词汇和句型进行简单的对话练习。
第二课时：商务英语函电写作1. 导入：介绍商务英语函电的基本格式和写作技巧。
2. 案例分析：分析真实的商务英语函电案例，讲解函电的写作要点。
3. 练习：让学生根据所学知识撰写商务英语函电。
第三课时：商务英语口语交流1. 导入：介绍商务英语口语交流的场景和应对策略。
商务英语综合教案设计模板
一、课程名称商务英语综合二、教学目标1. 知识目标：- 掌握商务英语的基本词汇和语法结构。
- 了解商务英语常用的表达方式和沟通技巧。
- 熟悉商务场景中的常用用语和礼仪。
2. 能力目标：- 提高学生的商务英语听说读写能力。
- 培养学生的商务英语沟通能力和跨文化交际能力。
- 增强学生的商务英语应用能力和实际操作能力。
3. 情感目标：- 激发学生对商务英语学习的兴趣。
- 培养学生的团队合作精神和责任感。
- 增强学生的自信心和竞争意识。
三、教学内容1. 商务英语词汇：包括基础词汇、行业词汇和常用短语。
2. 商务英语语法：包括时态、语态、虚拟语气等。
3. 商务英语听力：包括商务场景对话、新闻报告、访谈等。
4. 商务英语口语：包括商务场景对话、角色扮演、演讲等。
5. 商务英语阅读：包括商务文章、报告、案例分析等。
6. 商务英语写作：包括商务信函、报告、简历等。
四、教学方法1. 讲授法：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
2. 案例分析法：通过分析真实商务案例，提高学生的实际操作能力。
3. 角色扮演法：模拟商务场景，让学生在实际对话中提高听说能力。
4. 小组讨论法：鼓励学生积极参与课堂讨论，培养团队合作精神。
5. 多媒体教学法：利用多媒体资源，丰富教学内容，提高学生的学习兴趣。
五、教学过程1. 导入新课：通过介绍商务英语的重要性，激发学生的学习兴趣。
2. 新课讲解：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
3. 案例分析：分析真实商务案例，让学生了解商务英语在实际应用中的运用。
4. 角色扮演：模拟商务场景，让学生在实际对话中提高听说能力。
5. 小组讨论：分组讨论，让学生在讨论中巩固所学知识，提高团队协作能力。
6. 练习巩固：布置课后练习，巩固所学知识。
7. 总结回顾：对本节课所学内容进行总结，帮助学生梳理知识体系。
六、教学评价1. 课堂表现：观察学生在课堂上的参与度、积极性等。
2. 课后作业：检查学生的课后练习，了解学生对知识的掌握程度。
剑桥商务英语初级教案
剑桥商务英语初级教案教案标题：剑桥商务英语初级教案教学目标：1. 通过本课程，学生将能够掌握商务英语初级水平的基本词汇和语法知识。
2. 学生将能够在商务场景中进行简单的交流和沟通。
3. 学生将了解商务英语的基本礼仪和文化背景。
教学内容：1. 课程介绍和学习目标的讲解2. 商务英语初级词汇和语法的学习3. 商务场景模拟对话练习4. 商务英语文化和礼仪的学习教学步骤：第一课：课程介绍和学习目标1. 向学生介绍课程内容和学习目标，激发学生学习商务英语的兴趣和动机。
第二课：商务英语初级词汇和语法的学习1. 教授商务英语初级词汇，包括常用商务词汇和短语。
2. 引导学生学习商务英语初级语法知识，如基本的句型和时态。
第三课：商务场景模拟对话练习1. 提供商务场景对话材料，让学生分组进行角色扮演练习。
2. 引导学生在对话中运用所学的商务英语词汇和语法知识进行交流和沟通。
第四课：商务英语文化和礼仪的学习1. 分享商务英语的文化背景和国际商务礼仪的重要性。
2. 讨论不同文化背景下的商务交流差异，并提供实际案例进行分析和讨论。
教学评估：1. 通过课堂练习和角色扮演，评估学生对商务英语词汇和语法的掌握程度。
2. 通过小组讨论和案例分析，评估学生对商务英语文化和礼仪的理解和应用能力。
教学资源：1. 剑桥商务英语初级教材和练习册2. 商务英语词汇和语法练习题3. 商务场景对话材料和角色扮演指导4. 商务英语文化和礼仪案例分析材料教学反思：1. 根据学生的学习情况和反馈，及时调整教学内容和方法，提供个性化的辅导和指导。
2. 鼓励学生自主学习和实践，提供额外的学习资源和练习材料。
商务英语综合教案模板范文
一、课程名称：商务英语综合二、课时安排：2课时三、教学目标：1. 让学生掌握商务英语的基本词汇和常用句型。
2. 提高学生的商务英语听说读写能力。
3. 培养学生运用英语进行商务沟通的能力。
4. 增强学生的商务礼仪和跨文化交际意识。
四、教学内容：1. 商务英语基础词汇和句型2. 商务英语听说读写技能训练3. 商务邮件写作4. 商务谈判技巧5. 跨文化交际与商务礼仪五、教学过程：第一课时：1. 导入新课（1）教师简要介绍商务英语的重要性及课程安排。
（2）播放一段商务英语视频，让学生了解商务英语的实际应用场景。
2. 商务英语基础词汇和句型（1）教师讲解商务英语基础词汇，如：market、product、customer、sales、order等。
（2）教师引导学生练习常用句型，如：How are you doing? What can I do for you? Can I help you?3. 商务英语听说读写技能训练（1）教师播放一段商务英语听力材料，让学生进行听力练习。
（2）教师讲解商务英语阅读技巧，如：快速浏览、关键词定位等。
（3）教师带领学生进行商务英语写作练习，如：撰写商务邮件。
4. 总结本节课所学内容，布置课后作业。
第二课时：1. 复习上节课所学内容（1）教师提问，检查学生对商务英语基础词汇和句型的掌握情况。
（2）教师检查学生课后作业完成情况。
2. 商务邮件写作（1）教师讲解商务邮件的格式和注意事项。
（2）教师带领学生进行商务邮件写作练习，如：回复客户咨询、发送订单确认等。
3. 商务谈判技巧（1）教师讲解商务谈判的基本原则和技巧。
（2）教师组织学生进行角色扮演，模拟商务谈判场景。
4. 跨文化交际与商务礼仪（1）教师讲解不同文化背景下的商务礼仪差异。
（2）教师组织学生进行跨文化交际练习，如：问候、介绍、道别等。
5. 总结本节课所学内容，布置课后作业。
六、教学评价：1. 课堂表现：学生的出勤率、课堂参与度、作业完成情况。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
商务英语口语教案
商务英语口语教案一、教学目标：1. 掌握商务英语口语基本词汇及表达方式；2. 熟悉商务场景中常用的社交用语；3. 能够进行简单的商务电话沟通。
二、教学内容：1. 商务英语口语基本词汇；2. 商务场景中的社交用语；3. 商务电话沟通技巧。
三、教学步骤：1. 商务英语口语基本词汇的学习a. 介绍商务场景中常用的英语词汇，如meeting(会议)、client(客户)、negotiation(谈判)等；b. 给学生提供相关词汇的发音、词义及用法，并进行练习；c. 设计相关对话情景，让学生进行角色扮演，模拟实际商务场景中的口语表达。
2. 商务场景中的社交用语学习a. 介绍商务社交场合中常用的英语表达方式，如greeting(问候)、introduction(介绍)、thank you(感谢)等；b. 给学生提供相关表达方式的示范和练习；c. 设计相关对话情景，让学生进行角色扮演，模拟实际商务社交场合中的口语表达。
3. 商务电话沟通技巧的学习a. 介绍商务电话沟通的基本流程和注意事项，如打招呼、自我介绍、表达目的、提问、感谢、结束等；b. 给学生提供相关对话示范和练习；c. 设计相关电话情景，让学生进行角色扮演，模拟实际商务电话沟通的口语表达。
四、教学评价：1. 学生角色扮演的表现；2. 学生在商务场景中口语表达的准确性和流畅度；3. 学生在商务电话沟通中的对话技巧和语言运用能力。
五、教学扩展：1. 继续练习商务场景中的口语表达，如商务接待、商务旅行等；2. 引导学生自己寻找商务英语口语实践机会，例如参加商务会议、商务社交活动等；3. 通过商务英语听力材料的使用，强化学生的听力理解和口语表达能力。
六、教学反思：本教案以商务英语口语为主要教学内容，通过词汇学习、对话情景模拟和角色扮演的方式，帮助学生提高商务场景中的口语表达能力。
在教学过程中，教师应充分引导学生参与，培养学生的实际运用能力，并及时进行教学评价和反馈，以提高教学效果。
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商务英语教案
教案标题：商务英语教案
教案概述：
本商务英语教案旨在帮助学生掌握商务领域中的英语交流技巧和专业词汇，提高他们在商务环境中的语言运用能力。
通过本教案的实施，学生将能够有效地进行商务会议、商务谈判、商务信函和商务演讲等相关活动。
教学目标：
1. 了解商务英语的基本概念和特点；
2. 掌握商务英语中常用的交流技巧和表达方式；
3. 学习商务英语中常见的专业词汇和短语；
4. 培养学生在商务环境中的语言运用能力；
5. 提高学生的听、说、读、写能力。
教学内容和活动：
1. 商务英语基础知识
a. 商务英语的定义和特点
b. 商务英语中的常用交际技巧和礼仪
c. 商务英语中常见的文化差异和注意事项
2. 商务英语交流技巧
a. 商务会议的组织和参与技巧
b. 商务谈判的技巧和策略
c. 商务信函的写作技巧和格式
d. 商务演讲的准备和表达技巧
3. 商务英语专业词汇和短语
a. 商务英语中常见的行业词汇和术语
b. 商务英语中常用的商务短语和表达方式
c. 商务英语中的常见缩略语和惯用语
4. 语言运用实践活动
a. 商务会议模拟演练
b. 商务谈判案例分析和角色扮演
c. 商务信函写作和修改
d. 商务演讲实践和反馈
教学方法：
1. 教师讲授：通过讲解商务英语基础知识和交流技巧，帮助学生建立起商务英语的概念框架。
2. 小组讨论：组织学生进行小组讨论，分享彼此的商务英语学习心得和经验。
3. 角色扮演：安排学生进行商务会议、商务谈判等实践活动的角色扮演，提升他们的语言运用能力和实践能力。
4. 个人作业：布置商务信函写作和商务演讲准备的个人作业，培养学生的独立思考和表达能力。
教学评估：
1. 口头测试：组织学生进行口头测试，测试他们对商务英语基础知识和交流技巧的理解和掌握程度。
2. 书面作业：布置商务信函写作和商务演讲的书面作业，评估学生的语言表达和写作能力。
3. 实践评估：对学生进行商务会议和商务谈判的实践评估，评估他们在实际场景中的语言运用能力和表达效果。
教学资源：
1. 商务英语教材和参考书籍
2. 商务英语相关的音频和视频资料
3. 商务英语案例和实际商务活动资料
教学时长：
本商务英语教案建议为期10周，每周2-3节课，每节课45分钟。
备注：
本商务英语教案仅为参考，具体的教学内容和活动可以根据教学实际情况进行调整和修改。