商务英语教案.doc
大学商务英语教案
大学商务英语教案一、教案简介本教案旨在通过商务英语的学习，使学生掌握基本的商务知识、提高商务英语听说读写能力，并能够运用英语进行日常商务沟通。
本课程适用于大学本科阶段商务英语专业或非英语专业的学生。
二、教学目标1. 知识目标：使学生掌握商务活动中的基本概念、流程和常用表达方式。
2. 技能目标：提高学生的商务英语听说读写能力，使其能够在商务场合中进行有效沟通。
3. 情感目标：培养学生的跨文化交际意识，提高其商务英语实际应用能力。
三、教学内容本章主要介绍商务活动中的基本概念、流程和常用表达方式。
包括：1. 商务活动的基本概念：如公司、市场、营销、财务等。
2. 商务活动的流程：如商务会议、商务谈判、商务合同签订等。
3. 商务英语常用表达：如商务邮件、商务报告、商务演讲等。
四、教学方法1. 讲授法：讲解商务英语的基本概念、流程和常用表达。
2. 互动教学法：通过小组讨论、角色扮演等方式，提高学生的商务英语实际应用能力。
3. 任务驱动法：设计商务英语实际操作任务，让学生在完成任务的过程中，提高商务英语听说读写能力。
五、教学评估1. 平时成绩：包括课堂表现、小组讨论、作业完成情况等，占总成绩的40%。
2. 期中考试：包括听力、阅读、写作和翻译等，占总成绩的30%。
3. 期末考试：包括商务英语口语表达和商务英语写作，占总成绩的30%。
六、教学活动1. 案例分析：分析具体商务场景的案例，让学生了解商务活动的实际操作过程。
2. 角色扮演：学生分组进行角色扮演，模拟商务活动中的不同角色，如CEO、市场经理、销售代表等。
3. 小组讨论：针对商务话题展开小组讨论，培养学生的团队合作能力和商务英语表达能力。
七、教学资源1. 教材：选用权威的商务英语教材，如《商务英语综合教程》、《商务英语阅读》等。
2. 网络资源：利用互联网资源，如商务英语网站、在线课程、电子书籍等，丰富教学内容。
3. 实物资源：使用商务场景的实物道具，如名片、合同、产品样品等，增强学生的直观感受。
《商务英语》授课教案.doc
《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。
商务英语综合教案设计模板
一、课程名称商务英语综合二、教学目标1. 知识目标：- 掌握商务英语的基本词汇和语法结构。
- 了解商务英语常用的表达方式和沟通技巧。
- 熟悉商务场景中的常用用语和礼仪。
2. 能力目标：- 提高学生的商务英语听说读写能力。
- 培养学生的商务英语沟通能力和跨文化交际能力。
- 增强学生的商务英语应用能力和实际操作能力。
3. 情感目标：- 激发学生对商务英语学习的兴趣。
- 培养学生的团队合作精神和责任感。
- 增强学生的自信心和竞争意识。
三、教学内容1. 商务英语词汇：包括基础词汇、行业词汇和常用短语。
2. 商务英语语法：包括时态、语态、虚拟语气等。
3. 商务英语听力：包括商务场景对话、新闻报告、访谈等。
4. 商务英语口语：包括商务场景对话、角色扮演、演讲等。
5. 商务英语阅读：包括商务文章、报告、案例分析等。
6. 商务英语写作：包括商务信函、报告、简历等。
四、教学方法1. 讲授法：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
2. 案例分析法：通过分析真实商务案例，提高学生的实际操作能力。
3. 角色扮演法：模拟商务场景，让学生在实际对话中提高听说能力。
4. 小组讨论法：鼓励学生积极参与课堂讨论，培养团队合作精神。
5. 多媒体教学法：利用多媒体资源，丰富教学内容，提高学生的学习兴趣。
五、教学过程1. 导入新课：通过介绍商务英语的重要性，激发学生的学习兴趣。
2. 新课讲解：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
3. 案例分析：分析真实商务案例，让学生了解商务英语在实际应用中的运用。
4. 角色扮演：模拟商务场景，让学生在实际对话中提高听说能力。
5. 小组讨论：分组讨论，让学生在讨论中巩固所学知识，提高团队协作能力。
6. 练习巩固：布置课后练习，巩固所学知识。
7. 总结回顾：对本节课所学内容进行总结，帮助学生梳理知识体系。
六、教学评价1. 课堂表现：观察学生在课堂上的参与度、积极性等。
2. 课后作业：检查学生的课后练习，了解学生对知识的掌握程度。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
商务英语课程教案doc资料
ＸＸ大学教案2011 —2012 学年第 1 学期课程名称商务英语课程类别必修课学时/学分48/3授课专业财务管理班级09财务管理1,2,3,4,5,6使用教材商务英语阮绩智编开课单位经济管理学院授课教师商务英语课程教案习题课□其他：安排授课题目（教学章、节或主题）：课程介绍教学目的和要求（分掌握、理解、了解三个层次）：课程教学目的及要求：该课程主要培养学生在涉外商务活动中用英语交际的能力。
具体的说，要求学生能熟练运用英语处理日常事务，比如熟练掌握商务信函、询价与报价、包装与运输、投诉与理赔、电子商务等方面内容的商务英语，提高商务英语听、说、读、写的能力。
教学重点：Course description and objective; Course requirement and assessment。
教学进程方法及手段教师自我介绍（5分钟）教学大纲与课程介绍（60分钟）：教学目标、课程内容、教材、教学方法、教学要求、测评方法、成绩评定等。
商务英语材料阅读：How to learn business English well?（15分钟）提问（5分钟）课堂讨论(5分钟) PPT演示提问和讨论思考题、讨论题、作业：What is business English?What are the main contents of this course?How to learn business English well?教学后记：在课程介绍基础上，让学生初步接触有关商务英语阅读材料，目的是激发学生学习此门课程的兴趣。
商务英语课程教案习题课□其他：安排授课题目（教学章、节或主题）：Unit 1 Applying for a job教学目的和要求（分掌握、理解、了解三个层次）：掌握求职与面试的常用语;理解申请工作的准备要点;了解一般的面试礼仪.教学重点：求职与面试的常用语。
教学难点：用英语介绍个人履历。
教学进程方法及手段引入新课(5分钟)：Learning objectives: Preparing for a job interview; talking abouteducational background, experiences and special skills; writing a curriculum vitae and a letter of application讲授新课（50分钟）：Listening task: The job interview.Speaking taskReading task: How to make your job interview successful课堂练习（30分钟）：Answer questions to listening task.Speaking task: dialogue (practice dialogue in pairs)课堂小结（5分钟）：Sentence patterns about applying for a job(see page 15) PPT演示提问和讨论思考题、讨论题、作业：1.熟记有关申请工作的句型和词汇；2.成功面试的要点有哪些（presentation practice）？教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排 2 学时课次 3授课题目（教学章、节或主题）：Unit 1 Applying for a job：writing taskUnit 2 Companies教学目的和要求（分掌握、理解、了解三个层次）：掌握求职信和简历的写作要求，理解写作格式，了解公司组织结构教学重点：求职信和简历的写作。
商务英语翻译教案
商务英语翻译教案教学目标：1.了解商务英语翻译的基本概念和原则。
2.学会运用商务英语翻译技巧和策略。
3.提高商务英语翻译的准确性和流畅性。
教学内容：第一节：商务英语翻译的基本概念和原则（30分钟）1.商务英语翻译的定义。
2.商务英语翻译的特点和难点。
3.商务英语翻译的原则：忠实原则、流利原则、易懂原则、准确原则。
第二节：商务英语翻译技巧和策略（60分钟）1.词汇的翻译技巧：选择适当的词语、避免歧义、保持一致性。
2.句子的翻译技巧：理解语境、保持句子结构的一致性、注意修辞手法。
3.文化差异和习惯用语的翻译策略：适当调整表达方式、注意使用俚语和成语。
4.商务文件和合同的翻译技巧：清晰明了、准确无误、符合法律规定。
第三节：商务英语翻译实践（90分钟）1.分组练习：给学生分组，每个小组负责翻译一段商务文本。
2.学生展示：每个小组派出一名代表展示他们翻译的内容，并接受其他同学的评价和建议。
3.教师点评：教师对每个小组的翻译进行点评，指出错误和改进之处。
4.案例分析：教师提供一些实际案例，让学生分析其中的翻译问题，并讨论解决方法。
教学方法：1.组织讲解：通过讲解商务英语翻译的基本概念和原则，帮助学生全面了解商务英语翻译的特点和要求。
2.讨论互动：通过师生互动和小组讨论，激发学生的思考和参与，提高学习效果。
3.分组练习：通过小组合作和实践操作，培养学生的团队合作能力和实际应用能力。
教学评估：1.小组练习成果评估：根据学生小组翻译的质量和准确性，评估其商务英语翻译能力。
2.学生表现评估：根据学生课堂参与程度、表达能力和理解深度，评估其综合学习能力。
教学资源：1.商务英语翻译教材和课件。
2.商务英语翻译的实际案例和文本。
1.《商务英语翻译实务》-朱一雄2.《商务口译与笔译技巧》-邓军总结：商务英语翻译是一项重要的语言技能，对于从事国际商务和跨国公司的工作人员来说，具备优秀的商务英语翻译能力是必不可少的。
通过本课程的学习，学生可以掌握商务英语翻译的基本概念和原则，学会运用商务英语翻译技巧和策略，提高商务英语翻译的准确性和流畅性，为以后的工作和发展打下坚实基础。
《商务英语口语》教案
《商务英语口语》教案一、教学目标1. 让学生掌握商务英语口语的基本表达方式和句型。
2. 提高学生在商务场合中的英语听说能力，增进商务沟通技巧。
3. 培养学生具备一定的商务英语口语实际应用能力。
二、教学内容1. 第一单元：商务英语自我介绍与问候学习如何进行商务英语自我介绍学习商务场合中的问候和礼貌用语2. 第二单元：商务电话沟通学习商务电话中的基本用语和表达方式练习商务电话接听和拨打电话的技巧3. 第三单元：商务会议与演讲学习商务会议中的开场白和结束语学习如何进行商务演讲和报告4. 第四单元：商务洽谈与讨论学习商务洽谈的基本原则和技巧练习商务讨论和辩论的表达方式5. 第五单元：商务拜访与接待学习商务拜访的邀请和拒绝的表达方式学习商务接待中的礼貌用语和沟通技巧三、教学方法1. 情景模拟：通过设定商务场景，让学生模拟实际商务活动，进行口语练习。
2. 角色扮演：学生分组进行角色扮演，模拟商务活动中的不同角色，提高口语表达能力。
3. 小组讨论：学生分组讨论商务话题，培养团队合作能力和商务沟通技巧。
4. 听力训练：通过听商务英语对话和讲座，提高学生的听力理解能力。
四、教学评价1. 口语练习：评估学生在商务场合中的口语表达流利度和准确性。
2. 角色扮演：评估学生在角色扮演中的表现和沟通能力。
3. 小组讨论：评估学生在小组讨论中的参与程度和观点阐述。
4. 听力测试：评估学生的听力理解和回答问题的能力。
五、教学资源1. 教材：《商务英语口语》教材或相关商务英语口语资料。
2. 多媒体教学设备：用于播放听力材料和视频资料。
3. 网络资源：用于查找商务英语相关的听力材料和视频资料。
4. 商务场景图卡：用于情景模拟和角色扮演练习。
六、教学进程安排1. 第一课时：介绍课程目标和内容，进行商务英语自我介绍与问候的练习。
2. 第二课时：学习商务电话沟通的基本用语和技巧，进行电话对话的角色扮演。
3. 第三课时：学习商务会议与演讲的开场白和结束语，进行简短演讲的练习。
《商务英语口语》教案
《商务英语口语》教案第一章：商务英语口语概述1.1 课程目标让学生掌握商务英语口语的基本表达方式和技巧。
提高学生在商务场合中的英语口语交流能力。
1.2 教学内容商务英语口语的重要性商务英语口语的特点商务英语口语的基本表达方式1.3 教学方法讲授法：讲解商务英语口语的基本表达方式和技巧。
互动法：引导学生进行商务英语口语练习，提高口语表达能力。
1.4 教学评估课堂参与度：观察学生在课堂上的发言和互动情况。
口语练习：评估学生在口语练习中的表现。
第二章：商务英语口语的基本技巧2.1 语音语调正确发音：讲解商务英语中常见的发音规则。
语调运用：强调在商务英语口语中的语调变化。
2.2 词汇选择商务英语词汇：教授商务英语中常用的词汇和短语。
词汇搭配：讲解商务英语中常见的词汇搭配和用法。
2.3 句型结构简单句型：介绍商务英语中常用的简单句型。
复杂句型：讲解商务英语中常用的复杂句型和连接词。
2.4 商务英语口语的表达方式礼貌用语：教授商务英语中的礼貌用语和表达方式。
商务话题表达：讲解商务英语中常见话题的表达方式。
第三章：商务英语口语的实践应用3.1 商务电话沟通电话接听和拨打电话的礼貌用语商务电话沟通的技巧和注意事项3.2 商务会议交流会议准备和开场白的表达方式3.3 商务洽谈与签约商务洽谈的流程和常用表达方式商务签约时的口语表达和礼仪注意事项3.4 商务演讲与报告演讲的开场白和结尾表达方式报告中的数据和信息呈现技巧第四章：商务英语口语的商务场景模拟4.1 模拟商务场景一：接待客户接待客户时的问候和介绍自己带领客户参观公司和介绍产品4.2 模拟商务场景二：商务宴请商务宴请的邀请和宴会中的交流餐桌礼仪和商务英语口语表达4.3 模拟商务场景三：商务旅行商务旅行中的预订和接待商务旅行中的交流和合作4.4 模拟商务场景四：商务会议会议前的准备和开场白第五章：商务英语口语的综合练习5.1 口语练习一：商务电话沟通模拟商务电话沟通情景，进行角色扮演练习。
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商务英语教案篇一：商务英语教案商务英语教案Chapter 1 International Business EnglishI. Suggested Teaching PlanStudents will be able to:1. understand the key idea of the international business ;2. master some basic terms of international business English;3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.1st periodpre-reading activities2nd periodwhile reading3rd periodhighlights of the text4th periodafter-reading activitiesII. Teaching Method1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Terms1. economic surplus－profit or the money that remains after all the expenses are paid.2．Portfolio－the list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.3．a parent company－holding company.4．turnkey project－a project undertaken by a contractor.5．expropriation－taking away or dispossessing .6．collection－obtaining payment of a debt, e.g. a bill, cheque, etc.7. correspondent bank－a bank that has regular business with another bank or company in a distance place.8. insurance policy－a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificate－a simplified insurance policy.10. weight memo－a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what features does international business deal with?1. What is Business?? Traditionally, exchange or trade for things people wanted or needed? Technically, the production, distribution, and sale of goods and service for a profit? The primary goal of business activities is creating profit or economic surplus2. What is International Business?? As a field of management training, it deals with the special features of business activities thatcross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.? The international business field encompasses international transactions in commodities,international transfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to themultinational enterprises __ an enterprise based in one country and operating in one or more other countries__ and the full methods open to such enterprises for doing business internationally.3. The Scope of International Business Activities? Physical goods－products from mining, petroleum, agriculture and manufacturing activities ? Transactions in service －construction, hotel, tourism, business consulting, and retailing andwholesaling, transportation? Financial areas－commercial and investment banking, securities, and insurance? Communication media－radio, television, telegraph, telephone, magazines, books, newspapers,news services, networks and movies.? * foreign direct investment－investment that give the investor effective control and areaccompanied by managerial participation.* portfolio investment－for the sake of obtaining investment income or capital gains rather than entrepreneurial income.*different ways of financing in foreign direct investment－not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.* direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4. International Risk? Include financial, political, regulatory, and tax risks? Financial risk elements involve balance-of-payments considerations, varying exchange rates,differential inflation trends among countries, and divergent interest rates.? Political risks include the risk of expropriation and other adversary national policies.? regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilarpolicies that influence business practices and the application of antitrust law.? In the tax field, unforeseen changes in fiscal policies andthe uncertainty of application of taxlaws.5. On International Business Law? The movement of people ____ visa, work permit, employment agreement, and employmenttermination clauses? The movement of goods___ tax, antitrust, packaging and advertising? Transfers of information ___ patent and trademark? Domestic laws of the home and host states, trade rules of regional groups, andmultilateral and bilateral treaties between the home and host states6. Commercial Credit? Credit ___ means who takes the responsibility of paying money and surrendering the shippingdocuments which represent the title to the goods in handing over the transacted goods and paying the above said money.? A. Commercial credit___ remittance and collection ，the buyer is responsible tomake payment, the seller to surrender documents.B. banker’s credit ___ letter of credit ，the banker isresponsible to pay money and tender documents on behalf of both parties.? The buyer can adopt three different ways of remittance when he sends the money to the sellerthrough a bank:1）Mail TransferThe buyer gives money to his local bank. The local bank issues a trust deed for payment, then sends it to a correspondent bank at the seller’s end by means of mail and entrusts him to pay the money to the seller.2）Telegraphic TransferAt the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller’s end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand DraftThe buyer buys a bank draft from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.? CollectionThe seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place , makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad .Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid, the buyer’s lack of commercial integrity is guarded against.? D/P ____ documents against paymentThe exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made.? Why cannot the buyer directly send cash or banker’s draft with his order to the seller?1) the buyer’s capital will be tied up from the time of remitting it until the goodsarrive and are sold, especially in cases where the goods ordered can only beshipped by the seller months or years after placing the order.2) The seller may be unknown to the buyer, and his commercial integrity may bequestionable.? Insurance policy ——a document issued by the insurer, setting out the exact termsand conditions of an insurance transaction __ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.? Insurance certificate— is a simplified insurance policy. It has the necessary itemsof an insurance policy, but it doesn’t set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy.? Weight memo ___ is made out by a seller when a sale is affected in foreign trade,indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.? Packing list——is made out by a seller when a sale is affected in foreign trade,indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7. On Management of International Businesses? Regardless of the specific job, most managers perform five basic functions.1) planning__ involves determining overall company objectives and deciding howthese goals can best be achieved.2) Organizing __ is the process of putting the plan into action. The most important isallocating resources, especially human resources, deciding on the positions to becreated and determining the associated duties and responsibilities.3) The day-to-day direction and supervision of employees __ make the full of thepotentials of the employees and achieve the company goals.4) Coordinating__ to bring into proper relations among the various departments of篇二：商务英语教案MODULE1 INTRODCTIONSWhere are you fromI am a designerI. Suggested Teaching PlanStudents will be able to:1. understand the key idea of the international business ;2. master some basic terms of international business English;3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.1st periodpre-reading activities2nd periodwhile reading3rd periodhighlights of the text4th periodafter-reading activitiesII. Teaching Method1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailedexplanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Terms1. economic surplus－profit or the money that remains after all the expenses are paid.2．Portfolio－the list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.3．a parent company－holding company.4．turnkey project－a project undertaken by a contractor.5．expropriation－taking away or dispossessing .6．collection－obtaining payment of a debt, e.g. a bill, cheque, etc.7. correspondent bank－a bank that has regular business with another bank or company in a distance place.8. insurance policy－a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificate－a simplified insurance policy.10. weight memo－a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what features does international business deal with?1. What is Business?? Traditionally, exchange or trade for things people wanted or needed? Technically, the production, distribution, and sale of goods and service for a profit ? The primary goal of business activities is creating profit or economic surplus2. What is International Business?As a field of management training, it deals with the special features of businessactivities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.? The international business field encompasses international transactions incommodities, international transfers of intangibles such astechnology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises __ an enterprise based in one country and operating in one or more other countries__ and the full methods open to such enterprises for doing business internationally.3. The Scope of International Business Activities? Physical goods－products from mining, petroleum, agriculture andmanufacturing activities? Transactions in service －construction, hotel, tourism, business consulting, andretailing and wholesaling, transportation? Financial areas－commercial and investment banking, securities, and insurance ? Communication media－radio, television, telegraph, telephone, magazines, books,newspapers, news services, networks and movies.? * foreign direct investment－investment that give the investor effective controland are accompanied by managerial participation.* portfolio investment－for the sake of obtaining investment income or capital gains rather than entrepreneurialincome.*different ways of financing in foreign direct investment－not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.* direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4. International Risk? Include financial, political, regulatory, and tax risks? Financial risk elements involve balance-of-payments considerations, varyingexchange rates, differential inflation trends among countries, and divergent interest rates.? Political risks include the risk of expropriation and other adversary nationalpolicies.? regulatory risks arise from different legal systems, overlapping jurisdictions, anddissimilar policies that influence business practices and the application of antitrust law.? In the tax field, unforeseen changes in fiscal policies and the uncertainty ofapplication of tax laws.5. On International Business Law? The movement of people ____ visa, work permit, employment agreement, andemployment termination clauses? The movement of goods___ tax, antitrust, packaging and advertising? Transfers of information ___ patent and trademark? Domestic laws of the home and host states, trade rules of regional groups, and multilateral and bilateral treaties between the home and host states6. Commercial Credit? Credit ___ means who takes the responsibility of paying money and surrenderingthe shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.? A. Commercial credit___ remittance and collection ，thebuyer isresponsible to make payment, the seller to surrender documents.B. banker’s credit ___ letter of credit ，the banker is responsible to pay money and tender documents on behalf of both parties.? The buyer can adopt three different ways of remittance when he sends the moneyto the seller through a bank:1）Mail TransferThe buyer gives money to his local bank. The local bank issues a trust deed for payment, then sends it to a correspondent bank at the seller’s end by means of mail and entrusts him to pay the money to the seller.2）Telegraphic TransferAt the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller’s end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand DraftThe buyer buys a bank draft from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.? CollectionThe seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place , makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad .Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid, the buyer’s lack of commercial integrity is guarded against.? D/P ____ documents against paymentThe exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made.? Why cannot the buyer directly send cash or banker’s draft with his order to theseller?篇三：商务英语教案Chapter 1 Business and Society教学目标：Define the term “social responsibility”.Understand why businesses should act in a socially responsible way.Identify the four basic areas of consumerism.Find and discuss examples of ethical/unethical business behavior.1. V ocabularyBusiness OrganizationFirm ObligationSocial responsibility Social concernConsumer Consumer legislationConsumer concerns Consumer advocate ConsumerismThe right to safety The right to be heardNonprofit organization Business ethics Survey Bribery Embezzlement Kickback SurvivalHonest dealing Peer company Government agency Ethical UnethicalLegal IllegalIn the long runTo maximizeTo minimizeTo function To boycott To condemnTo patronize To deal with To mislead To misrepresentTo monopolize2. What is social responsibility?Social responsibility is the obligation a business assumes to:A. maximize its positive impact.B. minimize its negative impact.C. help to improve society.D. help to solve social problems.3. Why act in a socially responsible way?1). Society provides conditions for businesses to exist.- social setting including laws, customs, etc.- other social and cultural norms.- professional/technical personnel.- labor.It is only right for businesses to serve society’s goals.2). Businesses are a component of society.As overall social conditions improve, all the components of society – including businesses – will benefit.3). To be socially responsible also benefits businesses. Customers shun firms that- turn out inferior or shoddy products;- cheat them out of their money;- pollute the environment; and- engage in unethical practices.4). A company will make greater profits in the long run if it。