外研社教学课件跨文化国际传播英语教程
外研社传媒英语教学课件 Unit 2
2. Reading
原文
图1
法国拉斯科洞穴壁画， 该壁画创作于公元前 15000年左右，画中描 绘了牛、马等动物。
Section I: Ancient Times
This section displays cave drawings, symbols, letters and words, mainly through pictures and written descriptions, from the prehistoric era to the 14th century.
地点：印刷博物馆三楼
简介
人类自古以来就依靠通讯来互相传递信息。本次展览展示了人类传媒技术起源、传承和发展的历 史过程，旨在探讨传媒技术对我们日常生活的影响。
第一部分：古代传媒技术
此区展示了从史前时代到14世纪的传媒技术发展情况。本阶段的传媒技术主要是通过图片和文字 描述，以壁画、符号、字母和文字的形式出现。
and complete the summary.
The above pictures give us a brief introduction to_____c_o_m__m_u_n_i_c_a_ti_o_n_t_e_c_h_n_o_lo_g_y__d_e_v_e_lo_p_m__ent from ancient times to the present age. Hunan Pengtoushan Symbols in China are said to be_____t_h_e_e_a_r_li_e_st_w__ri_t_in_g_s___ , and Diamond Sutra (《金刚经》) was the earliest____b_l_o_c_k_p_r_i_n_ti_n_g____ in existence in the world, which was made by the ancient Chinese. The first______t_e_l_eg_r_a_p_h____ and the first_____t_e_le_p_h_o_n_e______ both invented by Americans symbolized the beginning of modern communication technology. And now_5_G__t_ec_h_n_o_l_o_g_y_ stands for a notable landmark in the progress of current communication technology.
跨文化国际传播英语教程u校园
跨文化国际传播英语教程u校园
在全球化的背景下，英语已经成为了跨越国界的重要工具。
然而，只掌握语言本身是远远不够的，我们还需要了解不同文化背景下的语言使用规范以及相应的跨文化交际技巧。
因此，本教程旨在帮助学习者在跨文化交际中更加自如、有效地使用英语。
本教程包括以下几个部分：
第一部分：跨文化交际理论
本部分主要介绍跨文化交际的概念、意义及其相关理论。
通过理解跨文化交际的本质和特点，学习者可以更好地适应不同文化环境下的交际需求，避免误解和冲突。
第二部分：语言使用规范
本部分主要介绍英语在不同文化背景下的语言使用规范。
学习者可以了解不同国家和地区的语言使用方式、习惯和礼仪，从而更加准确地表达自己，避免语言上的失误。
第三部分：跨文化交际技巧
本部分主要介绍跨文化交际中的一些技巧和策略。
通过学习这些技巧，学习者可以更好地适应不同文化背景下的交际需求，提高沟通效率和质量。
第四部分：案例分析
本部分主要通过案例分析的方式，对跨文化交际中的一些实际问题进行深入探讨。
学习者可以通过分析案例，了解跨文化交际中的一些挑战和解决方法，提高自己的跨文化交际技能。
总之，本教程旨在帮助学习者更好地适应全球化背景下的跨文化交际需求，提高自己的跨文化交际能力。
外研社“一带一路”国家跨文化商务交际教程教学课件Unit 10 South Africa
Unit 10 South Africa
Overview
Country Profile
South Africa has a temperate and pleasant climate, with warm, sunny days for most of the year.
Country Profile
Country Profile
Country Profile
South Africa is one of the most promising and dynamic emerging market economies in the world.
Country Profile
South Africa is often referred to as the “Land of the Rainbow”.
Meetings
Time
• White South Africans: a more formal view of time • Black South Africans: do things a little slower
Communication Styles
• In general, South Africa’s communication style varies greatly depending on the cultural origins of the individual.
• English-speaking South Africans: more conservative way of communicating
• People from Afrikaans backgrounds: more direct and clearer in their communication
外研社2024跨文化商务交际导论-教学课件Unit 2
Communication is unavoidable in our daily life. No matter what the setting is and how many people are involved, all communication consists of a few elements.
One-way communication
Two-way communication
S
R
Message
Message
S
R
Feedback
2. The components of communication
Sender
Encoding
Channel message
Decoding
Receiver
Noise Context
regional group
biological national organizational personal
global
3. Intercultural business communication skills
Tips to improve your business communication skills
It should be noted that ethnic groups usually form their own communities in a country or culture.
Intracultural communication is defined as communication between or among members who are from the same culture or have culturally similar backgrounds.
外研社传媒英语教学课件U11
Prof. Henry Smith
(Head of School of Economics, the UK)
The CCI combines the creation (often by artists, authors or designers), production (often by companies) andure and are usually protected by intellectual property (IP) rights. In the UK, the distribution (often by multinationals) of goods and services that are cultural in natCCI is on track to create one million new jobs between 2013 and 2030, twice as fast as other sectors. Meanwhile, the global revenue of the CCI has reached $2,250 billion, exceeding that of telecommunications services. The CCI has been well established to strengthen the economic structure and maintain its competitiveness in the global economy.
《跨文化交际英语教程课程介绍》PPT课件模板
ground, looking for the lost coin
with a magnifying glass.
Japanese man: felt sorry for his own carelessness, still blamed him at home, swearing not to make such a silly mistake again.
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2
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1 6
Evaluation will be done according to
your preparation, team work, content
knowledge and language
competence.
2012-2-16
10
2
0
1
Another case:
2
2
Different attitudes towards the same object
1
When one coin was lost…
6
American man: Called a policeman, gave him his telephone number, left with a chewing gum in his mouth.
on the log’s expressiveness or
communication effects, rather than
the form.
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0
1 2
Oral Presentation (20%)
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2
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1
Students will be divided into two-member
外研社跨文化国际传播英语教程
外研社跨文化国际传播英语教程Intercultural communication plays a crucial role intoday's globalized world. It involves the exchange of information, ideas, and beliefs between individuals from different cultural backgrounds. Effective intercultural communication requires an understanding and appreciation of other cultures, as well as the ability to adapt communication styles accordingly.One of the key challenges in intercultural communication is the presence of cultural differences. These differences can manifest in various aspects, such as language, nonverbal communication, values, and social norms. For example, certain gestures or expressions that are considered appropriate in one culture may be offensive or inappropriate in another. Understanding these differences is essential to avoid misunderstandings and conflicts.Cultural sensitivity is another important factor in intercultural communication. It involves being aware of, and respectful towards, the cultural values and practices of others. This includes being open-minded, non-judgmental, and willing to learn from different perspectives. Culturally sensitive communication can help build trust and rapport with individuals from diverse backgrounds, leading to more effective interactions and collaborations.Adapting communication styles is crucial when engaging in intercultural communication. This may involve using simple language, avoiding slang or idioms, and being aware of differences in communication norms. For example, in some cultures, direct communication is preferred, while in others, indirect communication is more common. Adapting one's communication style to align with the preferences of the other party can help facilitate better understanding and cooperation.Effective intercultural communication also requires active listening and empathy. It is important to listen attentively to the perspectives and concerns of others, and to show understanding and compassion towards their experiences. Acknowledging and validating the feelings and opinions of others can help create a sense of connection and mutual respect, enhancing the quality of communication and relationships.In conclusion, intercultural communication is essential for fostering understanding, cooperation, and harmony in a diverse and interconnected world. By recognizing and appreciating cultural differences, practicing cultural sensitivity, adapting communication styles, and demonstrating empathy, individuals can bridge the gap between cultures and build meaningful connections with people from around the world.。
大学英语跨文化交流第一章ppt课件
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4. Defining Culture from the Intercultural Perspective
“Culture is a system of shared beliefs, values, customs, behaviors and artifacts that are transmitted from generation to generation through learning.”
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3. Culture Is Like the Water a Fish Swims In
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“Out of water” = Out of Context
As a schooled fish… “Water” is my culture Other Waters or Air are
3. Summarize the process of the formation of cultural identity.
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Chapter Outline
Culture
The Nature of Definitions Characteristics Cultural
Culture
How can we recognize it i精n选opptth课e件r2s02?1
8
Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
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外研社教学课件跨文化国际传播英语教程
一、文化概述与比较
本章节主要介绍不同国家和地区的文化背景、历史演变、价值观等方面的知识，帮助学生了解不同文化的特点和差异。
通过比较不同文化的异同点，培养学生的跨文化意识和敏感性。
二、跨文化交际技巧
本章节重点讲解跨文化交际中的基本技巧，如语言沟通、非语言沟通、礼仪礼节等方面的知识。
学生将学习如何运用适当的语言和非语言手段进行有效的跨文化沟通，以促进相互理解与合作。
三、语言与文化传播
本章节探讨语言在跨文化传播中的作用，介绍不同语言的文化背景和表达方式。
学生将学习如何通过语言传播不同文化之间的知识和价值观，同时理解不同文化中语言的意义和表达方式。
四、跨文化冲突解决
本章节关注跨文化交流中可能出现的冲突和误解，介绍解决冲突的基本原则和方法。
学生将学习如何应对和化解跨文化冲突，通过有效的沟通与协商促进跨文化合作。
五、国际商务礼仪
本章节讲解国际商务环境中的礼仪规范和惯例，包括商务会议、商务餐宴、商务信函等方面的礼仪知识。
学生将学习如何在国际商务场合中展现专业素养和良好形象，促进商务合作与交流。
六、非语言交际手段
本章节重点介绍非语言交际的种类和作用，如肢体语言、面部表情、空间距离等方面的知识。
学生将学习如何通过非语言手段来传达信息和表达情感，进一步提高学生的跨文化沟通能力。
七、文化适应与融合
本章节关注个人在跨文化环境中的适应过程和文化融合问题，探讨如何克服文化冲击和提高文化适应能力。
学生将学习如何在跨文化交流中保持开放心态和积极态度，促进个人成长和发展。
八、全球化背景下的跨文化交流
本章节分析全球化对跨文化交流的影响和挑战，探讨在全球化背景下如何促进不同文化的交流与合作。
学生将学习如何在全球化背景下发挥跨文化交流的作用，推动世界文化的多样性和共同发展。
九、媒体与跨文化传播
本章节研究媒体在跨文化传播中的作用和影响，介绍不同媒体的特点和传播方式。
学生将学习如何运用现代媒体手段进行跨文化传播，提高信息传播的效率和效果。
同时，学生将了解媒体在跨文化传播中可能出现的偏见和误导问题，提高媒体素养和批判思维能力。