2014年12月国际商务英语等级考试(中级)试卷及参考答案

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国际商务英语初级试卷及参考答案

★绝密·考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（初级）试题册考试时间：2014年5月31日 09:30-11:30※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※考生姓名：准考证号：考点（考区）：注意事项一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答题纸）相应位置。

二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。

全部答题时间为120分钟。

三、考生在答题卡上作答时，切忌超出答题区域。

如因超出区域作答导致答题卡失效，由考生个人负责。

客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。

凡因题号不清导致考试成绩有误，由考生个人负责。

四、考生不得将试题册、答题卡（答题纸）带出考场。

考试结束，监考员收卷后考生方可离开考场。

五、考生注意对自己的答案保密。

若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。

一、客观题（本大题有60小题，每小题1分，共60分）[1-20] Listening: 20%（听力，20分）Section ADirections: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice.Mike: It would be nice to see you again, Mary. Are you free on Sunday evening?Mary: I’ m sorry, I’m not. I’ve got to visit my aunt 1 .Mike: Oh, that’s a pity. Monday’s difficult for me. What about Tuesday evening?Mart: Tuesday’s bad for me as well. I’ve got to go to a meeting.Mike: Wednesday then?Mary: No, Wednesday’s out for me, I’m afraid. I’ve got to 2 and do some work. I really must.Mike: Oh, that’s a shame. Well, I can’t 3 Thursday. What about Friday?Mary: I’m 4 sorry. I’ve got to go out for dinner on Friday.Mike: Have you got to? Can’t you get out of it?Mary: I’m afraid not. I’ve simply got to go.Mike: Well, it looks as if we’ll have to wait till next week then.Mary: Yes, I’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 .Mike: Fine. Try and keep an evening free for me.1．A. in the hospital B. in hospital C. in hotel D. in hostel2．A. stay in B. staying C. stay D. sleep3．A. make that B. make this C. make D. make it4．A. outright B. awfully C. really D. totally5．A. some time B. sometimes C. sometime D. some timesSection BDirections: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice.For international investors, the decision to invest in a foreign country, whether to establish or6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that theinvestment 7 in the host country is favorable enough. In other words, they will have to analyze and assess the possible 8 before actual investments are made. Therefore, international investors must take into 9 the economic, political, legal and social aspects of the host country to 10 possible risk exposure.6．A. access B. acquire C. account D. require7．A. climate B. climax C. climb D. client8．A. risk facts B. least factors C. risk factors D. list factors9．A. an account B. a account C. the account D. account10．A. maximize B. minimize C. maximum D. minimumSection CDirections: Listen to the tape and choose the correct translation for each of the sentences. This section accounts for 10 points.Each question will be read twice.11．A. 希望和你方达成交易。

bec商务英语初级考试真题及答案2014

bec商务英语初级考试真题及答案2014BEC Business English Certificate is an internationally recognized qualification that demonstrates proficiency in English for business purposes. The BEC exam is divided into three levels – Preliminary, Vantage, and Higher. In this document, we will focus on the BEC Preliminary exam from 2014, including the exam questions and answers.Part 1: ReadingRead the following text and answer the questions below.Text:Company ProfileXYZ Corporation is a global leader in the automotive industry, specializing in the design and manufacturing of electric vehicles. With a strong commitment to sustainability and innovation, we aim to revolutionize the way people travel by providing clean energy solutions for transportation. Our products range from compact city cars to luxury electric SUVs, catering to diverse customer needs.Questions:1. What is the main focus of XYZ Corporation?2. What type of vehicles does XYZ Corporation specialize in?3. How does XYZ Corporation aim to revolutionize transportation?4. What is the range of products offered by XYZ Corporation?Answers:1. The main focus of XYZ Corporation is the automotive industry.2. XYZ Corporation specializes in the design and manufacturing of electric vehicles.3. XYZ Corporation aims to revolutionize transportation by providing clean energy solutions.4. XYZ Corporation offers a range of products from compact city cars to luxury electric SUVs.Part 2: WritingWrite an email to a potential client introducing your company and its products. Include information about the products, services, and any current promotions or discounts.Email:Subject: Introducing XYZ Corporation – Revolutionizing Transportation with Electric VehiclesDear [Client’s Name],I am writing to introduce XYZ Corporation, a global leader in the automotive industry specializing in the design and manufacturing of electric vehicles. With a strong commitment to sustainability and innovation, our company aims to revolutionize the way people travel by providing clean energy solutions for transportation.Our product range includes compact city cars,family-friendly sedans, and luxury electric SUVs, catering to a diverse range of customer needs. In addition to our high-quality vehicles, we also offer excellent after-sales services, including maintenance and repair facilities.We are currently running a promotion for first-time customers, offering a 10% discount on all electric vehicles. This is a great opportunity for you to experience the cutting-edge technology and environmental benefits of our products at a discounted price.I would be happy to provide further information or arrange a test drive for you to experience the superior performance of ourelectric vehicles firsthand. Please feel free to contact me at [email protected] or [Phone Number] to discuss your transportation needs.Thank you for considering XYZ Corporation for your electric vehicle requirements. We look forward to the opportunity to serve you.Best regards,[Your Name][Your Position]XYZ CorporationPart 3: ListeningListen to the following dialogue and answer the questions below.Dialogue:Customer: Good morning, I’d like to inquire about your electric SUVs.Salesperson: Certainly, we have a range of electric SUV models available. What specific features are you looking for in a vehicle?Customer: I’m interested in a spacious interior and advanced safety features.Salesperson: Our latest model, the ECO-SUV, offers both spacious seating and cutting-edge safety technology. Would you like to schedule a test drive to experience the vehicle firsthand?Customer: Yes, that sounds great. How soon can I come in for a test drive?Questions:1. What type of vehicle is the customer interested in?2. What specific features is the customer looking for in a vehicle?3. What model does the salesperson recommend to the customer?4. What does the customer agree to do at the end of the dialogue?Answers:1. The customer is interested in electric SUVs.2. The customer is looking for a spacious interior and advanced safety features.3. The salesperson recommends the ECO-SUV model.4. The customer agrees to schedule a test drive for the ECO-SUV.In conclusion, the BEC Business English Certificate Preliminary exam tests candidates on their reading, writing, and listening skills in a business context. By practicing with sample questions and answers like the ones provided in this document, candidates can improve their understanding of the exam format and prepare effectively for the test. Good luck with your BEC exam preparation!。

2014年剑桥商务英语中级考试试题及答案解析(五)

剑桥商务英语中级考试试题及答案解析(五)一、中READING（PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题ASherwood House is only a stone's throw away from the city centre and yet provides a stress- free and relaxing atmosphere for your business meetings. We have six meeting rooms, each with full conference facilities. Our reception desk is staffed around the clock, ready to deal with any calls; our highly experienced catering staff are responsible for an exciting variety of menus at affordable prices.BThe Manor Hotel is committed to giving you the perfect conference environment. As part of an extensive investment programme, all our meeting rooms have been upgraded to include the most up-to-date facilities. Our wide range of rooms will meet every possible need one-to- one interviews, seminars, product launches, major presentations etc. We also guarantee to return your fee, should you be disappointed with our service.CBroomfield Hall, a magnificent country house set in 80 acres of peaceful parkland, has been completely refurbished in order to re-create the elegance and comfort of times gone by. We have extensive conference facilities and specialist staff, dedicated to the success of your business event. We also offer special deals on accommodation for large delegations.DThe Carlton Hotel, conveniently situated just minutes from the motorway, is the ideal venue for your conference. Not only do we offer superb hospitality, but our fully equipped business centre provides a complete typing and copying service, included in the conference fee. The restaurant also enjoys an excellent reputation, offering everything from a midday sandwich to a formal dinner.This conference centre is well known for the quality of its food.【正确答案】：D【本题分数】：1.0分【答案解析】[精析] 根据题意：这个会议中心因食物质量而闻名。

国际商务英语(初级)试卷及参考答案

二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。

全部答题时间为120分钟。

三、考生在答题卡上作答时，切忌超出答题区域。

如因超出区域作答导致答题卡失效，由考生个人负责。

客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。

凡因题号不清导致考试成绩有误，由考生个人负责。

四、考生不得将试题册、答题卡（答题纸）带出考场。

考试结束，监考员收卷后考生方可离开考场。

五、考生注意对自己的答案保密。

若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。

2014年剑桥商务英语中级考试试题(十一)

剑桥商务英语中级考试试题(十一)一、中READING（PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题Mobile Advertising The Next Big ThingAAdvertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising's promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.BThe 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.CYet the biggest selling point of mobile ads is what marketing types call ' relevance' . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits.DIn September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ' Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,' says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.Customers are rewarded in return for text message advertisements on their mobile phones.【正确答案】：D【本题分数】：1.0分【答案解析】“顾客因为手机上的短信广告而得到一定的回报。

2014年12月ACCA F5考试真题_东亚国际

P a p e r F 5Section A – ALL 20 questions are compulsory and MUST be attemptedPlease use the space provided on the inside cover of the Candidate Answer Booklet to indicate your chosen answer to each multiple choice question.Each question is worth 2 marks.1Dust Co has two divisions, A and B. Each division is currently considering the following separate projects:Division A Division BCapital required for the project$32·6 million$22·2 millionSales generated by project$14·4 million$8·8 millionOperating profit margin30%24%Cost of capital10%10%Current return on investment of division15%9%If residual income is used as the basis for the investment decision, which Division(s) would choose to invest in the project?A Division A onlyB Division B onlyC Both Division A and Division BD Neither Division A nor Division B2The following costs have arisen in relation to the production of a product:(i)Planning and concept design costs(ii)T esting costs(iii)Production costs(iv)Distribution and customer service costsIn calculating the life cycle costs of a product, which of the above items would be included?A(iii) onlyB(i), (ii) and (iii) onlyC(i), (ii) and (iv) onlyD All of the above3Which of the following describes a ‘basic standard’ within the context of budgeting?A A standard which is kept unchanged over a period of timeB A standard which is based on current price levelsC A standard set at an ideal level, which makes no allowance for normal losses, waste and machine downtimeD A standard which assumes an efficient level of operation, but which includes allowances for factors such asnormal loss, waste and machine downtime4The following statements have been made about planning and control as described in the three tiers of Robert Anthony’s decision-making hierarchy:(1)Strategic planning is concerned with making decisions about the efficient and effective use of existing resources(2)Operational control is about ensuring that specific tasks are carried out efficiently and effectivelyWhich of the above statements is/are true?A 1 onlyB 2 onlyC Neither 1 nor 2D Both 1 and 225P Co makes two products – P1 and P2 – budgeted details of which are as follows:P1P2$$Selling price10·008·00Cost per unit:Direct materials3·504·00Direct labour1·501·00Variable overhead0·600·40Fixed overhead1·201·00––––––––––Profit per unit3·201·60––––––––––Budgeted production and sales for the year ended 30 November 2015 are:Product P110,000 unitsProduct P212,500 unitsThe fixed overhead costs included in P1 relate to apportionment of general overhead costs only. However, P2 also includes specific fixed overheads totalling $2,500.If only product P1 were to be made, how many units (to the nearest unit) would need to be sold in order to achieve a profit of $60,000 each year?A25,625 unitsB19,205 unitsC18,636 unitsD26,406 units6 A company has the following production planned for the next four weeks. The figures reflect the full capacity level ofoperations. Planned output is equal to the maximum demand per product.Product A B C D$ per unit$ per unit$ per unit$ per unit Selling price 160214100140 Raw material cost24562240 Direct labour cost 66883322 Variable overhead cost24182418 Fixed overhead cost16108 12––––––––––––––––Profit 30421348––––––––––––––––Planned output300125240400 Direct labour hours per unit6832 The direct labour force is threatening to go on strike for two weeks out of the coming four. This means that only 2,160 hours will be available for production rather than the usual 4,320 hours.If the strike goes ahead, which product or products should be produced if profits are to be maximised?A D and AB B and DC D onlyD B and C3[P.T.O.7The following table shows the number of clients who attended a particular accountancy practice over the last four weeks and the total costs incurred during each of the weeks:Week Number of clients Total cost$140036,880244039,840342036,800446040,000Applying the high low method to the above information, which of the following could be used to forecast total cost ($) from the number of clients expected to attend (where x = the expected number of clients)?A7,280 + 74xB16,080 + 52xC3,200 + 80xD40,000/x8Oxco has two divisions, A and B. Division A makes a component for air conditioning units which it can only sell to Division B. It has no other outlet for sales.Current information relating to Division A is as follows:Marginal cost per unit$100T ransfer price of the component$165T otal production and sales of the component each year2,200unitsSpecific fixed costs of Division A per year$10,000Cold Co has offered to sell the component to Division B for $140 per unit. If Division B accepts this offer, Division A will be shut.If Division B accepts Cold Co’s offer, what will be the impact on profits per year for the group as a whole?A Increase of $65,000B Decrease of $78,000C Decrease of $88,000D Increase of $55,0009The following statements have been made in relation to activity-based costing:(1) A cost driver is a factor which causes a change in the cost of an activity(2)T raditional absorption costing tends to under-estimate overhead costs for high volume productsWhich of the above statements is/are true?A 1 onlyB 2 onlyC Neither 1 nor 2D Both 1 and 2410 A linear programming model has been formulated for two products, X and Y. The objective function is depicted by theformula C = 5X + 6Y, where C = contribution, X = the number of product X to be produced and Y = the number of product Y to be produced.Each unit of X uses 2 kg of material Z and each unit of Y uses 3 kg of material Z. The standard cost of material Z is $2 per kg.The shadow price for material Z has been worked out and found to be $2·80 per kg.If an extra 20 kg of material Z becomes available at $2 per kg, what will the maximum increase in contribution be?A Increase of $96B Increase of $56C Increase of $16D No change11The following statements have been made about both standard costing and total quality management (TQM):(1)They focus on assigning responsibility solely to senior managers(2)They work well in rapidly changing environmentsWhich of the above statements is/are true?A 1 onlyB 2 onlyC Neither 1 nor 2D Both 1 and 212The following statements have been made about environmental cost accounting:(1)The majority of environmental costs are already captured within a typical organisation’s accounting system. Thedifficulty lies in identifying them(2) Input/output analysis divides material flows within an organisation into three categories: material flows; systemflows; and delivery and disposal flowsWhich of the above statements is/are true?A 1 onlyB 2 onlyC Neither 1 nor 2D Both 1 and 25[P.T.O.13Def Co provides accounting services to government departments. On average, each staff member works six chargeable hours per day, with the rest of their working day being spent on non-chargeable administrative work. One of the company’s main objectives is to produce a high level of quality and customer satisfaction.Def Co has set its targets for the next year as follows:(1)Cutting departmental expenditure by 5%(2)Increasing the number of chargeable hours handled by advisers to 6·2 per day(3)Obtaining a score of 4·7 or above on customer satisfaction surveysWhich of the above targets assesses economy, efficiency and effectiveness at Def Co?Economy Efficiency EffectivenessA132B213C321D12314Which of the following is an advantage of non-participative budgeting as compared to participative budgeting?A It increases motivationB It is less time consumingC It increases acceptanceD The budgets produced are more attainable15The following are all steps in the implementation of the target costing process for a product:(1)Calculate the target cost(2)Calculate the estimated current cost based on the existing product specification(3)Set the required profit(4)Set the selling price(5)Calculate the target cost gapWhich of the following represents the correct sequence if target costing were to be used?A(1), (2), (3), (4), (5)B(2), (3), (4), (1), (5)C(4), (3), (1), (2), (5)D(4), (5), (3), (1), (2)16What is the name given to a budget which has been prepared by building on a previous period’s budgeted or actual figures?A Incremental budgetB Flexible budgetC Zero based budgetD Functional budget617T ree Co is considering employing a sales manager. Market research has shown that a good sales manager can increase profit by 30%, an average one by 20% and a poor one by 10%. Experience has shown that the company has attracted a good sales manager 35% of the time, an average one 45% of the time and a poor one 20% of the time.The company’s normal profits are $180,000 per annum and the sales manager’s salary would be $40,000 per annum.Based on the expected value criterion, which of the following represents the correct advice which Tree Co should be given?A Do not employ a sales manager as profits would be expected to fall by $1,300B Employ a sales manager as profits will increase by $38,700C Employ a sales manager as profits are expected to increase by $100D Do not employ a sales manager as profits are expected to fall by $39,90018 A company manufactures two products, C and D, for which the following information is available:Product C Product D TotalBudgeted production (units)1,0004,0005,000Labour hours per unit/in total81048,000Number of production runs required131528Number of inspections during production538T otal production set up costs$140,000T otal inspection costs$80,000Other overhead costs$96,000Other overhead costs are absorbed on the basis of labour hours per unit.Using activity-based costing, what is the budgeted overhead cost per unit of product D?A$43·84B$46·25C$131·00D$140·6419X Co uses rolling budgeting, updating its budgets on a quarterly basis. After carrying out the last quarter’s update to the cash budget, it projected a forecast cash deficit of $400,000 at the end of the year. Consequently, the planned purchase of new capital equipment has been postponed.Which of the following types of control is the sales manager’s actions an example of?A Feedforward controlB Negative feedback controlC Positive feedback controlD Double loop feedback control7[P.T.O.20The following circumstances may arise in relation to the launch of a new product:(i)Demand is relatively inelastic(ii)There are significant economies of scale(iii)The firm wishes to discourage new entrants to the market(iv)The product life cycle is particularly shortWhich of the above circumstances favour a penetration pricing policy?A(ii) and (iii) onlyB(ii) and (iv)C(i), (ii) and (iii)D(ii), (iii) and (iv) only(40 marks)8Section B –ALL FIVE questions are compulsory and MUST be attempted1Chair Co has developed a new type of luxury car seat. The estimated labour time for the first unit is 12 hours but a learning curve of 75% is expected to apply for the first eight units produced. The cost of labour is $15 per hour. The cost of materials and other variable overheads is expected to total $230 per unit.Chair Co plans on pricing the seat by adding a 50% mark-up to the total variable cost per seat, with the labour cost being based on the incremental time taken to produce the 8th unit.Required:(a)Calculate the price which Chair Co expects to charge for the new seat.Note: The learning index for a 75% learning curve is –0·415.(5 marks)(b)The first phase of production has now been completed for the new car seat. The first unit actually took12·5 hours to make and the total time for the first eight units was 34·3 hours, at which point the learning effect came to an end. Chair Co are planning on adjusting the price to reflect the actual time it took to complete the 8th unit.Required:(i)Calculate the actual rate of learning and state whether this means that the labour force actually learntmore quickly or less quickly than expected. (3 marks) (ii)Briefly explain whether the adjusted price charged by Chair Co will be higher or lower than the price you calculated in part (a) above. You are NOT required to calculate the adjusted price.(2 marks)(10 marks)9[P.T.O.2Glam Co is a hairdressing salon which provides both ‘cuts’ and ‘treatments’ to clients. All cuts and treatments at the salon are carried out by one of the salon’s three senior stylists. The salon also has two salon assistants and two junior stylists.Every customer attending the salon is first seen by a salon assistant, who washes their hair; next, by a senior stylist, who cuts or treats the hair depending on which service the customer wants; then finally, a junior stylist who dries their hair. The average length of time spent with each member of staff is as follows:Cut TreatmentHours HoursAssistant0·10·3Senior stylist11·5Junior stylist0·50·5The salon is open for eight hours each day for six days per week. It is only closed for two weeks each year. Staff salaries are $40,000 each year for senior stylists, $28,000 each year for junior stylists and $12,000 each year for the assistants. The cost of cleaning products applied when washing the hair is $0·60 per client. The cost of all additional products applied during a ‘treatment’ is $7·40 per client. Other salon costs (excluding labour and raw materials) amount to $106,400 each year.Glam Co charges $60 for each cut and $110 for each treatment.The senior stylists’ time has been correctly identified as the bottleneck activity.Required:(a) Briefly explain why the senior stylists’ time has been described as the ‘bottleneck activity’, supporting youranswer with calculations.(4 marks)(b)Calculate the throughput accounting ratio (TPAR) for ‘cuts’ and the TPAR for ‘treatments’ assuming thebottleneck activity is fully utilised.(6 marks)(10 marks)103The Hi Life Co (HL Co) makes sofas. It has recently received a request from a customer to provide a one-off order of sofas, in excess of normal budgeted production. The order would need to be completed within two weeks. The following cost estimate has already been prepared:Direct materials:Note$Fabric200 m2at $17 per m213,400Wood50 m at $8·20 per m22410Direct labour:Skilled200 hours at $16 per hour33,200Semi-skilled300 hours at $12 per hour43,600Factory overheads500 hours at $3 per hour51,500–––––––T otal production cost12,110Administration overheads at 10% of total production cost61,211–––––––T otal cost13,321–––––––Notes1The fabric is regularly used by HL Co. There are currently 300 m2in inventory, which cost $17 per m2. The current purchase price of the fabric is $17·50 per m2.2This type of wood is regularly used by HL Co and usually costs $8·20 per m2. However, the company’s current supplier’s earliest delivery time for the wood is in three weeks’ time. An alternative supplier could deliver immediately but they would charge $8·50 per m2. HL Co already has 500 m2in inventory but 480 m2of this is needed to complete other existing orders in the next two weeks. The remaining 20 m2is not going to be needed until four weeks’ time.3The skilled labour force is employed under permanent contracts of employment under which they must be paid for 40 hours’ per week’s labour, even if their time is idle due to absence of orders. Their rate of pay is $16 per hour, although any overtime is paid at time and a half. In the next two weeks, there is spare capacity of 150 labour hours.4There is no spare capacity for semi-skilled workers. They are currently paid $12 per hour or time and a half for overtime. However, a local agency can provide additional semi-skilled workers for $14 per hour.5The $3 absorption rate is HL Co’s standard factory overhead absorption rate; $1·50 per hour reflects the cost of the factory supervisor’s salary and the other $1·50 per hour reflects general factory costs. The supervisor is paid an annual salary and is also paid $15 per hour for any overtime he works. He will need to work 20 hours’overtime if this order is accepted.6This is an apportionment of the general administration overheads incurred by HL Co.Required:Prepare, on a relevant cost basis, the lowest cost estimate which could be used as the basis for the quotation.Explain briefly your reasons for including or excluding each of the costs in your estimate.(10 marks)4Jamair was founded in September 2007 and is one of a growing number of low-cost airlines in the country of Shania.Jamair’s strategy is to operate as a low-cost, high efficiency airline, and it does this by:–Operating mostly in secondary cities to reduce landing costs.–Using only one type of aircraft in order to reduce maintenance and operational costs. These planes are leased rather than bought outright.–Having only one category of seat class.–Having no pre-allocated seats or in-flight entertainment.–Focusing on e-commerce with customers both booking tickets and checking in for flights online.The airline was given an ‘on time arrival’ ranking of seventh best by the country’s aviation authority, who rank all 50 of the country’s airlines based on the number of flights which arrive on time at their destinations. 48 Jamair flights were cancelled in 2013 compared to 35 in 2012. This increase was due to an increase in the staff absentee rate at Jamair from 3 days per staff member per year to 4·5 days.The average ‘ground turnaround time’ for airlines in Shania is 50 minutes, meaning that, on average, planes are on the ground for cleaning, refuelling, etc for 50 minutes before departing again. Customer satisfaction surveys have shown that 85% of customers are happy with the standard of cleanliness on Jamair’s planes.The number of passengers carried by the airline has grown from 300,000 passengers on a total of 3,428 flights in 2007 to 920,000 passengers on 7,650 flights in 2013. The overall growth of the airline has been helped by the limited route licensing policy of the Shanian government, which has given Jamair almost monopoly status on some of its routes. However, the government is now set to change this policy with almost immediate effect, and it has become more important than ever to monitor performance effectively.Required:(a)Describe each of the four perspectives of the balanced scorecard. (6 marks)(b)For each perspective of the balanced scorecard, identify one goal together with a corresponding performancemeasure which could be used by Jamair to measure the company’s performance. The goals and measures should be specifically relevant to Jamair. For each pair of goals and measures, explain why you have chosen them.(9 marks)(15 marks)5The Safe Soap Co makes environmentally-friendly soap using three basic ingredients. The standard cost card for one batch of soap for the month of September was as follows:Material Kilograms Price per kilogram ($)Lye0·25 10Coconut oil0·64Shea butter0·53The budget for production and sales in September was 120,000 batches. Actual production and sales were 136,000 batches. The actual ingredients used were as follows:Material KilogramsLye34,080Coconut oil83,232Shea butter64,200Required:(a)Calculate the total material mix variance and the total material yield variance for September.(8 marks)(b)In October the materials mix and yield variances were as follows:Mix: $6,000 adverseYield: $10,000 favourableThe production manager is pleased with the results overall, stating:‘At the beginning of September I made some changes to the mix of ingredients used for the soaps. As I expected, the mix variance is adverse in both months because we haven’t yet updated our standard cost card but, in both months, the favourable yield variance more than makes up for this. Overall, I think we can be satisfied that the changes made to the product mix are producing good results and now we are able to produce more batches and meet the growing demand for our product.’The sales manager, however, holds a different view and says:‘I’m not happy with this change in the ingredients mix. I’ve had to explain to the board why the sales volume variance for October was $22,000 adverse. I’ve tried to explain that the quality of the soap has declined slightly and some of my customers have realised this and simply aren’t happy but no-one seems to be listening. Some customers are even demanding that the price of the soap be reduced and threatening to go elsewhere if the problem isn’t sorted out.’Required:(i)Briefly explain what the adverse materials mix and favourable materials yield variances indicate aboutproduction at Safe Soap Co in October.Note: You are NOT required to discuss revision of standards or operational and planning variances.(4 marks)(ii)Discuss whether the sales manager could be justified in claiming that the change in the materials mix has caused an adverse sales volume variance in October.(3 marks)(15 marks)Formulae Sheet Learning curve Y = ax bDemand curve Where Y =cumulative average time per unit to produce x unitsa =the time taken for the first unit of output x =the cumulative number of units producedb =the index of learning (log LR/log2)LR =the learning rate as a decimalP =a –bQ b =change in price change in quantitya =price when Q =0MR =a –2bQEnd of Question Paper。

商务英语(中级)试卷及参考问题详解

实用文案★绝密·考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（中级）试题册考试时间:2013年12月7日 09:30-11:30※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※考生姓名：准考证号：考点（考区）：注意事项一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答题纸）相应位置。

二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。

全部答题时间为120分钟。

三、考生在答题卡上作答时，切忌超出答题区域。

如因超出区域作答导致答题卡失效，由考生个人负责。

客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。

凡因题号不清导致考试成绩有误，由考生个人负责。

四、考生不得将试题册、答题卡（答题纸）带出考场。

考试结束，监考员收卷后考生方可离开考场。

五、考生注意对自己的答案保密。

若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。

一、客观题（本大题有60小题，每小题1分，共60分）[1-20] Listening: 20%（听力，20分）Section ADirections: In this section you will hear 5 questions. After you hear each question, read the four choices in your paper and decide which is the correct answer to the question you have heard. Each question will be read twice.1. A. Over there. B. You are right.C. Be careful.D. Fine, thank you.2. A. It’s almost done. B. You said it.C. It was a little bit bumpy as we landed.D. Please go a head.3. A. I’m fine. B. I’ll be here all week.C. Yes, the very first.D. I’m sorry I don’t know.4. A. Ask my assistant for it. B. I don’t mind.C. I don’t care.D. No, I don’t. Will it be a problem?5. A. Large quantity. B. Good quality and reasonable price.C. Made in China.D. Very competitive.Section BDirections: In this section you will hear 10 statements. After you hear each statement, read the four choices in your paper and decide which one’s meaning is similarly to the statement you have heard. The sections will be read twice.6. A. People can’t bargain in the expensive stores, since the quality of the goods is good.B. The goods in middle-priced shops are expensive, but they are of good quality.C. Many department stores sell only middle-priced products.D. Middle-priced shops only sell cheap goods.7. A. I sent them an order by fax.B. I sent them an order by email.C. I sent the information by fax so that it could reach them quickly.D. I sent them an order immediately so that they could ship without delay.8. A. You gave me the wrong financial report, Mr Smith.B. Sorry, Mr Smith. I put the financial report in the wrong place.C. Excuse me, Mr Smith. Did you give me the financial report?D. Sorry, Mr Smith. I misread the financial report.9. A. The project was approved in spite of the high budget.B. The project was not approved because the budget was high.C. The budget for the project was approved.D. The project was approved without a budget.10. A. Please send us a sample of your product.B. We would like to receive your product soon.C. We don’t know you have sent us your sample.D. We will send you a sample of this product upon your request.11. A. Even if you work harder, you can’t get a promotion.B. You should work harder to get a promotion.C. You didn’t work hard, so you didn’t get good results.D. You needn’t work hard to get a promotion.12. A. He remembered to buy a lock.B. He forgot to lock the door when he left.C. He didn’t remember where his key was.D. He remembered to lock the door when leaving.13. A. The machine cannot be used.B. The machine is used less.C. The machine will be used a lot.D. The machine has been sold.14. A. I don’t have enough money to buy a house now.B. I will buy a Ford.C. I can buy a new house now.D. I have bought a new house.15. A. She studied Economics at Beijing University for four years.B. She graduated from Beijing University in 2000.C. She was 20 when she went to university.D. She studied for four years at Beijing University.Section CDirections:In this section you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four choices in your paper and decide which is the correct answer to the question you have heard. Both the conversations and the questions will be read twice.16. A. Driver and customer. B. Employer and employee.C. Seller and buyer.D. Seller and insurance agent.17. A. D/P. B. D/A.C. T/T.D. L/C.18. A. The restaurant. B. The hotel.C. The school.D. The office.19. A. L/C amendment. B. L/C extention.C. L/C negotiation.D. L/C application.20. A. No, she won’t. B. No one knows.C. Yes, she will.D. She didn’t say Yes or No.[21-60] Reading Comprehension: 40%（阅读理解，40分）Section ADirections: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C, and D. Choose the ONE that best completes the sentence. This section totals 10 points, one point for each sentence.21. We have instructed our bank, Bank of China, Beijing Branch, to open a confirmed,irrevocable letter of credit USD108,000 your favor.A. for; forB. for; inC. in; inD. to; for22. Your order will be ready for shipment by February 28 and be packed seaworthycontainers.A. byB. throughC. inD. within23. Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozena carton.A. inB. atC. byD. to24. Meanwhile please give special care to the packing, lest the goods in transit.A. damageB. should be damagedC. to be damagedD. should damage25. We are sending you our quotation sheet and a copy of our latest catalogue giving the detailsyou .A. ask forB. asked forC. asking forD. are asking for26. You now wish to advance the date of shipment one month.A. byB. toC. forD. at27. We always deal payment by sight L/C.A. withB. inC. atD. on28. Please that the L/C stipulations are in strict conformity with those of theConfirmation to avoid subsequent amendments.A. see toB. see to itC. see the factD. see it29. Your letter of September 10 to Fujian Foreign Trade Corp. has been passed on to usfor attention and reply.A. addressesB. addressingC. addressedD. being addressed30. We hereby authorize you to on us at 60 days after sight to the extent ofUSD20,000.00.A. openB. establishC. drawD. buildSection BDirections: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. This section totals 10 points, one point for each blank.Dear SirWith 31 to Our S/C no.7904 of August 8, we 32 to say that your L/C has not reached us up to now. This has caused us much 33 as the goods have been 34 for quite some time and we have already made preparations for shipment according to the 35 of the said S/C.The demand of late has been so great that we find it hard to 36 them for you any longer. However, in 37 of our friendly business relations, we are prepared to wait for your L/C, which must reach us 38 October 5, 2006. If we again fail to receive your L/C in time, we shall 39 our S/C and ask you to refund to us the storage charges we have paid on your behalf.Your cooperation in this respect will be 40 .Sincerely yours31. A. refer B. reference C. regards D. regarding32. A. regret B. regretted C. regretting D. regrettable33. A. inconvenience B. issues C. problem D. question34. A. made B. open C. ready D. produced35. A. regulation B. stipulation C. rule D. specification36. A. remain B. sell C. supply D. keep37. A. regard B. respect C. view D. term38. A. not later than B. later than C. no more than D. none later than39. A. call B. reject C. refuse D. cancel40. A. grateful B. thankful C. appreciated D. obliged Section CDirections: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C, and D. You should decide on the best choice. This section totals 20 points, two points for each question.Questions 41 to 50 are based on the following passage.1Ivester, a factory foreman’s son and former accountant, stepped in smoothly to run Coca-Cola as CEO following the death of champion wealth creator Roberto Goizueta. Early in his job as Coke’s chief, Goizueta had recognized Ivester’s drive, commenting that he was the hardest-working man he had ever met. Together the two changed the company’s operations and capital structure to maximize shareholder value.2Both of Ivester’s parents were factory workers from a tiny mill town in Georgia. His parents were children of the depression, he recalls, ‘strong savers, very strong religious values,’ and had very high expectations for their only son. If he got an A, his father would say, ‘They giveA pluses, don’t they?’3Dough Ivester is the guy who for nearly two years worked constantly to provide essential support to Roberto Goizueta as he not only turned Coca-Cola around but made it into a powerhouse. If you want to know just how driven Ivester is, know that more than a decade ago he set himself the goal of becoming the CEO and chairman of Coca-Cola. Then he put on paper the dates by which he intended to do that.4By comparison with Goizueta, Ivester is an accountant by training, an introvert by nature. He worked systematically to obtain the breadth needed to be a modern chief executive – getting media coaching and spending three year’s worth of Saturdays, six hours at a time, being tutored in marketing.5He is big on discipline, which to him means: be where you’re supposed to be. Dress the part (he is opposed to casual Fridays). Return phone calls promptly (employees know never to get too far away from their office voice-mail, even on weekends). Still, when directing his troops, he asks them to set ‘aspirations’ (difficult targets).6Hierarchy is out –it slows everything down; he communicates freely with people at all levels. The ‘conventional’desk job is also out. Ivester prefers that employees think of themselves as knowledge workers –their office is the information they carry around with them, supported by technology that allows them to work anywhere. This really matters when your business is as large as Coke’s, which gets 80% of its profit from overseas.7At Coke, business planning is no longer an annual ritual but a continual discussion –sometimes via voice-mail – among top executives. Technology is not just nice; it’s crucial.Huge volumes of information don’t frighten Ivester; he insists that they are necessary for ‘real time’decision-making. With past-generation executives, their style was more ‘don’t bring me your problems, bring me your solutions,’ says Tim Haas, Senior Vice President and Head of Latin America. ‘Dough thrives on finding the solutions.’‘In a world this complicated and fast-moving, a CEO can’t afford to sit in the executive suite and guess,’Ivester says. He believes that many of America’s executives ‘are getting terribly isolated.’41. The writer says that ‘Goizueta had recognized Ivester’s drive’ (Paragraph 1). What does drivemean?A. Talent.B. Genius.C. Energy.D. Mind.42. What is Dough Ivester’s previous job?A. Foreman.B. Accountant.C. Teacher.D. CEO.43. ‘They give A pluses, don’t they?’ (Paragraph 2) Who is Ivester’s father referring to when hesays they?A. Ivester’s teachers.B. Ivester’s parents.C. Ivester’s classmates.D. Ivester’s colleagues.44. Which of the following words refers to a time of high unemployment and poverty?(Paragraph 2)A. Mill.B. Religion.C. Saver.D. Depression.45. Which of the following words means ‘very determined to succeed’? (Paragraph 3)A. Powerhouse.B. Constantly.C. Driven.D. Set.46. What does the sentence ‘Dress the part (he is opposed to casual Fridays)’? (Paragraph 5)A. Always wear uniforms at work.B. Always wear casually at work.C. Always dress properly for work.D. Always dress the way you like.47. Where does Coca-Cola’s most profits come from?A. Americas.B. Europe.C. Asia.D. Overseas.48. Ivester believes that many American executives ‘are getting terribly isolated.’ What is Ivesterdoing to avoid becoming cut off from his staff?A. Considering everything in terms of people at all levels.B. Satisfying what people at all levels require.C. Working with people at all levels.D. Communicating freely with people at all levels.49. Which of the following words means ‘Get a feeling of satisfaction from doing something’?(Paragraph 7)A. Afford.B. Thrive.C. Isolate.D. Insist.50. The most suitable title for this passage may be _______.A. President of Coca-ColaB. Chief Executives of Coca-ColaC. The Real Douglas IvesterD. Focus on Douglas IvesterQuestions 51 to 60 are based on the following passage.1Steve Redwood, a London-based management consultant with Price Waterhouse, tells of a client who had brought together a team from eight different countries to work on a project.‘T he national stereotypes applied,’ he says. ‘The people from Switzerland and Germany were mainly interested in the way the project organized. The people from Spain took a much more intuitive approach. The British had a high level of skepticism about whether the whole thing really mattered. Language was not the issue. It was more basic than that.’2Behind this lies the most fundamental problem of all: the fact that outside a handful of companies – Lowell Bryan, a senior partner with McKinsey in New York puts it at between a dozen and 20 worldwide – even the biggest corporations are dominated by the culture of the home country.3‘Outside that handful,’ Mr Bryan says, ‘companies are very German, or very British, or very American. One big difference with American companies is they think globalization means Americanizing the world. Others don’t have that arrogance.’4If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of talent. ‘People know when they fit in and when they don’t,’Mr Bryan says. ‘That’s true even of national companies: there’s a tendency for people to have gone to the same school, or all have trained as engineers. It’s even more true when it comes to where you grew up.’5The problem lies not in attracting people – a talented Indian or Korean manager will typically want early experience with a multinational –but in keeping them. ‘People will join the company to learn,’ Mr Bryan says, ‘but unless they feel they’re part of the company, they’re going to leave, and exploit the brand status of the company in their next job.’6Given the importance of local cultures within the global company, an obvious question is how to appraise and identify talent around the world on a consistent basis. Richard Greenhalgh, head of management development and training at Unilever, says that the company has been working on this for the past four years. ‘We’ve been developing a set of11 management competencies we can use worldwide,’ he says.7‘The aim is to have a clear objective measure of potential. We measure such things as entrepreneurial drive, the ability to lead and develop others, and integrity. That makes up a common core of behaviors. We’ve tested it, and so far it seems to be culturally transferable.’51. Which expression in Paragraph 1 matches the meaning ‘someone whose job is to give adviceto companies’?A. Corporate leader.B. Top manager.C. Management consultant.D. Corporate management.52. Which expression in Paragraph 2 matches the meaning ‘a basic difficulty’?A. Home country.B. fundamental problem.C. Management consultant.D. Intuitive approach.53. In Paragraph 3, ‘globalization’ means _______.A. operation in AmericaB. operation in the home countryC. operation in many placesD. operation all around the world54. According to Paragraphs 1-4, which of the following statements is true?A. Managers from different countries approach tasks in different ways.B. Lots of companies worldwide are truly international.C. American companies think that globalization means developing an international culture.D. In national companies, it’s common for people to come from different backgrounds.55. In Paragraph 5, the problem with employing people with different national backgrounds is_______.A. recruiting themB. motivating themC. developing themD. making them stay56. In Paragraph 5, if they don’t feel part of the company, they will _______.A. stayB. leaveC. cause troubleD. beat employers57. In Paragraph 5, in applying for their next job, they will _______.A. mention the company they have left so that people know where they have workedB. not mention the company they have leftC. criticize the company they have leftD. explore the company they have left58. In Paragraph 6, if you do something on a _______ basis, you use the same standards and rulesin every situation.A. givenB. localC. worldwideD. consistent59. In Paragraph 6, if something that is used in one culture can be used in another, it is culturally_______.A. madeB. entrepreneurialC. transferableD. potential60. The most suitable title for this passage may be _______.A. Corporate CultureB. National CharacteristicsC. International IntegrityD. Corporate Culture and National Characteristics ★答题卡空间有限，以下部分请注意控制答题篇幅。

2014年剑桥商务英语中级考试试题及答案解析(四)

剑桥商务英语中级考试试题及答案解析(四)一、中READING（PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题A Many companies in the U. S. begin to realise that investors demand financial reporting to be truly presented: creative accounting is no longer acceptable. In response to the criticism about how it booked the gain on the sale of one of its businesses. IBM announced on Feb. 19th that it would expand the informaton it provides investors on such things as its intellectual-property income and the impact on earnings of the company's overfunded pension plan. And a day later, General Electric Co. Chairman and Chief Executive Jeffrey R. Immelt also pay heed to investors' calls for better disclosure by promising to provide more detail on how the company's individual units—including its finance departrment. GE Capital—churn out their earnings.B Expect this lifting of the veil to spread rapidly throughout corporate America, In the wake of Enron's collapse and questionable accounting at telecommunications companies such as Global Crossing Ltd., investors are demanding better. more frequent, and more expansive information about companies' financial health. This rising pressure will force executives in boardrooms across the country to wrestle with exactly how much new information to reveal, much less the question of how to flag changes for investors without causing their stocks to tank. "GE and IBM are bellwethers," says Patrick S. McGurn, vice-president at proxy advisory service Institutional Shareholder Services Inc. "You will see a huge wave of imitation."C Of course, that's good for shareholders—and for the long-term health of the market, But the tsunami of new disclosures, unfortunately, isn't necessarily what the recovering economy needs right now. The trick will be to strike the right balance. Companies that reveal too little, too late will get punished in the market. But dumping too much on shareholders may only muddy the picture further. "If you give too much information, people can get overwhelmed by the minutia, and the important stuff gets buried." says Charles M. Elson, director of the Centre for Corporate Governance at the University of Delaware.D In fact, IBM and GE join a growing list of companies that have already been compelled to improve their disclosure, At Tyco International Ltd., which has been buffeted by concerns about its complex accounting and financial health, senior execs have begun holding weekly phone conferences with analysts and investors to address questions about its accounting and operations. Franchising giant Cendant Corp. has put detailed information on its Website about its off-balance-sheet entities, while hotel operator Marriott International Inc. recently provided details on write-offs it has taken for loan guarantees as well as some hotel-development projects. More and more companies are forced to illustrate their accounting.【正确答案】：D【本题分数】：1.0分【答案解析】[题干题点] …more and more…are forced to…[对应线索] …a growing list of…have been compelled to…[答案精解] 题目意为：越来越多的公司被迫说明自己的账目情况。

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★绝密·考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（中级）试题册考试时间:2014年12月6日 09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※考生姓名：准考证号：考点（考区）：注意事项一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答题纸）相应位置。

二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。

全部答题时间为120分钟。

三、考生在答题卡上作答时，切忌超出答题区域。

如因超出区域作答导致答题卡失效，由考生个人负责。

客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。

凡因题号不清导致考试成绩有误，由考生个人负责。

四、考生不得将试题册、答题卡（答题纸）带出考场。

考试结束，监考员收卷后考生方可离开考场。

五、考生注意对自己的答案保密。

若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。

一、客观题（本大题有60小题，每小题1分，共60分）[1-20] Listening: 20%（听力，20分）Section ADirections: In this section you will hear 5 questions．After you hear each question, read the four choices in your paper and decide which is the correct answer to the question you have heard．Each question will be read twice.1．A．Yes, I am．B．Yes, I am not．C．No, I am．D．No, I’m from the USA．2．A．Next year．B．USD$ 1,000．C．Early September．D．FOB．3．A．5%．B．100%．C．CIF．D．firm offer．4．A．I’m afraid yes．B．I’m afraid not．C．Sight L/C．D．Sight draft．5．A．For 110% of the invoice value．B．With the PICC．C．Against the insurer．D．All Risks．Section BDirections: In this section you will hear 10 statements．After you hear each statement, read the four choices in your paper and decide which one means similarly to the statement you have heard. The sections will be read twice．6．A．In the meantime, we’ll have to spend all our savings．B．In the meantime, we’ll have to tighten our belt．C．In the meantime, we’ll have to save money．D．In the meantime, we’ll have to borrow money．7．A．I need to put on my sleeves and figure out the finances．B．I need to take off my sleeves and figure out the finances．C．I need to buy the dress and figure out the finances．D．I need to get prepared and figure out the finances．8．A．The agent is billing me for everything．第1页（共12页）B．The agent is killing me for everything．C．The agent is paying the cost for everything．D．The agent is shifting the cost for everything．9．A．Your advertising campaign was a real success．B．Your advertising campaign was a real failure．C．Your advertising campaign was a real stop．D．Your advertising campaign was a real shop．10．A．You’re firing me? B．You’re hiring me?C．You’re kidding me? D．You’re pushing me?11．A．Susan stood up all night thinking about her new business．B．Susan lay up all night thinking about her new business．C．Susan was awake all night thinking about her new business．D．Susan sat up all night thinking about her new business．12．A．Are you prepared to work a dog? B．Are you prepared to work very hard?C．Are you prepared to walk like a dog? D．Are you prepared to walk a dog? 13．A．Our business plan has been made．B．Our business plan has not been made．C．Our business plan is a success．D．Our business plan is a failure．14．A．My customers will not like these products．B．My customers will not buy these products．C．My customers will not use these products．D．My customers will be quite interested in these products．15．A．I know I’ve been happy since I got fired．B．I know I’ve been unhappy since I got fired．C．I know I’ve been depressed since I got fired．D．I know I’ve been depressing since I got fired．Section CDirections:In this section you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four choices in your paper and decide which is the correct answer to the question you have heard. Both the conversations and the questions will be read twice.第2页（共12页）16．A．A seller．B．A buyer．C．A boss．D．An employee．17．A．The packaging of the goods．B．The packing of the goods．C．The sales of the goods．D．The after-sales services of the goods．18．A．Two weeks before shipment．B．Two months before shipment．C．One month before shipment．D．A month after shipment．19．A．2%．B．5%．C．6%．D．7%．20．A．No, he doesn’t．B．Yes, he does．C．No, he does．D．Yes, he doesn’t．[21-60] Reading Comprehension: 40%（阅读理解，40分）Section ADirections: There are 10 incomplete sentences in this section．For each sentence there are four choices marked A, B, C, and D．Choose the ONE that best completes the sentence．This section totals 10 points, one point for each sentence．21．Please reply as soon as possible, the earliest shipment date and terms of payment．A．stated B．as stated C．stating D．state22．We would not give you any lower price you could place an order for more than 500 tons．A．expect B．until C．unless D．besides 23．There is a steady demand in Europe leather gloves high quality．A．for, with B．for, of C．at, with D．in, of24．We enquire glassware available export．A．for, to B．for, for C．to, for D．of, about 25．we thank you for your enquiry, we regret being unable to make you an offer for the time being．A．While B．When C．As D．Since 26．Please mark the initials of our company on the ．A．inner packing B．outer packing C．products D．boxes 27．Our strong packing will certainly help the sales of the product．A．promotional B．promotion B．promote D．promoting第3页（共12页）28．We are writing to the arrangements we made with you．A．conduct B．make C．confine D．confirm29．We are fully aware the trouble you are faced with．A．of B．in C．at D．/30．heavy commitments, we cannot accept any fresh orders．A．Since B．Because C．Owing to D．AsSection BDirections: There are 15 blanks in the following letter．You are required to choose the best one from the given four choices marked A, B, C, and D．This section totals 15points, one point for each第4页（共12页）31.A．in B．of C．on D．by32.A．for B．of C．at D．in33.A．in B．by C．on D．of34.A．on B．of C．in D．to35.A．in B．from C．on D．by36.A．at B．to C．via D．in37.A．to B．in C．with D．out38.A．at B．in C．on D．by39.A．or B．but C．in D．nor40.A．on B．for C．at D．to41.A．farther B．far C．further D．fur42.A．by B．with C．about D．for43.A．charge B．change C．cost D．bear44.A．over B．out C．than D．through45.A．think B．consider C．give D．takeSection CDirections: There are two passages in this section．Each passage is followed by some questions or unfinished statements．For each of them there are four choices marked A, B, C, and D．You should decide on the best choice．This section totals 15 points, one point for each question．Questions 46 to 55 are based on the following passage．1Next month Procter & Gamble, which has for some time been reaching Hispanic consumers through brands such as Gain, the laundry detergent, will go a step further in its efforts to woo Lainos．When Tide Tropical Clean hits the shelves, it will be promoted with the usual multi-media advertising campaigns．However, what distinguishes this new product from others is the fact that the products itself has been shaped with the Latino market in mind．An important element of this is the detergent’s smell．‘Fifty-seven percent of Hispanics describe themselves as active scent seekers,’says Mauricio Troncoso, marketing director of P&G’s multicultural business development unit．‘And this is just the hard data．When you try to quantify what it means, you would be surprised how strong a scent needs to be considered as第5页（共12页）really strong. ’2Unilever Bestfoods also hopes to seduce Latino consumers, encouraging them to ‘enamorelos con Ragu’ (fall in love with Ragu) through the pasta sauce brand’s first television ad campaign, launched last month, aimed at US Hispanics．Shot in Argentina, the ads tell the story of how a family falls in love with Ragu．3With a Hispanic population rapidly heading towards 40m, the increase in numbers is matched by a sharp rise in Latino spending power．In addition, it seems that Latinos may be more responsive to advertising than other groups．A Nielsen Media Research study released this month found that Spanish-language television viewers pay more attention to commercials and are more likely to base their purchasing decisions on advertisements than other US consumers．4But while the Hispanic community may represent an appealing target for advertisers, it is by no means a uniform one．American Latinos represent a highly diverse population –the word ‘Hispanic’ is an ethic category, rather than a racial group, that can refer to people whose origins range from Mexican and Puerto Rican to Cuban and Argentineans．5Marketers also need to take into account differences between first-generation and second-generation Hispanics．‘As an advertiser, it is important to be aware of and sensitive to these differences and what they mean from a strategy and communications perspective,’ says Susan Wayne, Executive Vic-President of marketing at Old Navy, the clothing retailer that is part of the Gap group．Recognition of this fact was what last November prompted Old Navy to create its first Spanish-language TV campaigns．‘We know from out research that we had a stronger emotional connection with our Hispanic customers who were very integrated in American culture．But we also found out that we were not speaking to Hispanics who are predominantly Spanish-speaking and who are more comfortable with Hispanic culture,’says Ms Wayne．Questions 46 – 49 are based on the headings of the five paragraphs．Choose a possible heading for paragraphs 2 – 5．第6页（共12页）46．(paragraph 2) 47．(paragraph 3)48．(paragraph 4) 49．(paragraph 5)A．US Hispanics and their reaction to advertising．B．Differences between generations of US Hispanics．C．The non-uniformity of US Hispanics．D．Hispanics and the campaign for Ragu pasta sauce．50．In line 2of paragraph 1, the word “woo” in the sentence‘… will go a step further in its efforts to woo Latinos．’means ．A．put off B．attract C．find D．optimize51．In line 3 of paragraph 1, the expression “hits the shelves” in the sentence‘When Tide Tropical Clean hits the shelves’means ．A．becomes unavailable B．becomes availableC．becomes unsuccessful D．becomes successful52．In line 4 of paragraph 1,‘…what distinguishes this new product from others…’means ．A．… what makes this new product the same as othersB．… what makes this new product different from othersC．… what makes this new product better than othersD．… what makes this new product inferior to others53．In line 5 of paragraph 1, the word “shaped”in the sentence‘…the product itself has been shaped with Latino market in mind．’means ．A．sold B．formed C．developed D．bought 54．In line 9 of paragraph 1, the word “quantify” in the sentence‘When you try to quantify what it means．’means ．A．meter B．metrics C．measure D．guess 55．What is the key message of the article? Choose the best alternative．Marketers in the US must remember that the Hispanic community …A．dislikes strong perfumes．B．prefers TV advertising to be filmed in Spanish-speaking countries．C．contains sub-groups with different attitudes．第7页（共12页）D．bases all their purchases on advertising．Questions 56 to 60 are based on the following passage．1First impressions are often lasting ones．Indeed, if you play your cards right, you can enjoy the benefits of what is called “halo effect．” This means that if you are viewed posi tively within the critical first four minutes, the person you have met will likely assume everything you do is positive．2Four minutes! Studies tell us that’s the critical period in which impressions are formed by someone we’ve just met．People tend to focus on what they see (dress, eye contact, movement), on what they hear (how fast or slowly we talk, our voice, tone and volume), and on our actual words．3Most employers believe that those who look as if they care about themselves are more likely to care about their jobs．We know “It’s what’s inside that counts,” but research shows that physically attractive people are generally perceived by employers as more intelligent, likable and believable．4Here’s how to make those critical four minutes count:5First, look your best．It signals success．Studies have linked clothing consciousness to high self-respect and job satisfaction．Second, monitor your body language．How you move and gesture will greatly influence an interviewer’s first impression of you．Third, say what you mean．Your goal is to show confidence and be believed．Hold that favorable first impression by making your words consistent with your body language and appearance．Finally, there is a matter of how you speak．Any professional voice coach will tell you that you can learn to sound more relaxed, more assertive and more confident．56．If you want to benefit from the so-called “halo-effect”, you have to learn how to ．A．create a lasting impression B．act as if you were playing cardsC．make the first impression right D．be critical within the first four minutes第8页（共12页）57．When people meet you for the first time, they will ．A．notice all your behaviors B．listen to you patientlyC．try to avoid eye-contact with you D．act as friendly as possible58．What kind of person is likely to be accepted by the employer?A．One who is physically excellent．B．One who is capable of talking．C．One who is fairly modest．D．One who cares about oneself．59．In the sentence “It’s what’s inside that counts,” (Line 2, Para. 3) what does the word “count s”mean?A．Do calculation．B．Be important．C．Take into consideration D．Make a conclusion60．Which of the following could probably be the title of this passage?A．The Deepest Impression．B．Be More Confident．C．The Attractive Four Minutes．D．How to Impress Interviewers．★答题卡空间有限，以下部分请注意控制答题篇幅。

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