Unit9 Advertising
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
九年级英语下册 书后单词表 外研版
九年级下册单词MODULE 1Unit 1airplane n. 飞机 (2)coach n. （尤指长途）公共汽车，客车 (2) departure n. 出发；启程；航班；车次 (2)lounge n. （机场等的）等候室 (2)departure lounge （机场的）候机厅 (2)transport n.交通方式；交通 (2)Unit 2set off 动身；出发 (4)nod v. 点（头）（表示赞成、同意或理解） (4)tear n. 眼泪；泪珠 (4)towards prep. 往；向；朝……方向 (4)cigarette n. 香烟 (4)though conj. 虽然；尽管 (4)get off 下（火车、公共汽车等） (4)Unit 3step n. 步；步骤 (8)MODULE 2Unit 1exam (= examination) n. 考试 (10)geography n. 地理学 (10)*maths (= mathematics) n. 数学 (10)physical adj. 身体的；体力的 (10)PE (= physical education) 体育；体育课 (10)*really adv. 非常；很；（用于强调）实在；确实 (10) neither pron. 两者都不 (10)adj. （两者之中）均无的Unit 2secondary （音标）school 中学 (12)present adj. 在场的；出席的 (12)absent adj. 缺席的；不在的 (12)speech n. 演说；讲演 (12)*biology n. 生物学 (12)safety n. 安全 (12)fortunately adj. 幸运的 (12)drug n. 毒品 (12)involve v. 牵涉；牵连；影响 (12)*training n. 训练 (12)Spanish adj. 西班牙的；西班牙语的 (12)n. 西班牙语French adj. 法国的；法语的 (12)n. 法语athletics n. 田径运动 (12)society n. 社团；协会 (12)camp n. 营地 (12)disco n. 迪斯科舞会；迪斯科舞厅 (12)Unit 3either ... or ... 要么......要么......；不是......而是 (14)*tidy v. 使整齐；使整洁；收拾；整理（15）MODULE 3Unit 1debate n. 辩论（18）illness n. 病；疾病（18）prevent v. 防止；预防（18）medicine n. 医学（18）suppose v. 猜想；假设（18）relaxed adj. 放松的；松弛的（18）Unit 2eldest adj. （尤指家里孩子中）年龄最大的 (20)married adj. 已婚的; 结婚的 (20)fall off (从……) 跌落 (20)get married 结婚 (20)couple n. 夫妻 (20)Unit 3lead a … life过（某种生活） (22)disease n. （尤指感染导致的）病；疾病 (23)MODULE 4Unit 1*dress n. 连衣裙 (26)fit v. （形状和尺寸）适合，合身 (26)glove n. 手套 (26)have on 穿着；戴着 (26)overcoat n. 外套；大衣 (26)scarf n. 围巾；头巾 (26)thick adj. 厚的 (26)size n. 尺码；号 (26)*shop n. 商店 (26)shop assistant （音标）店员 (26)Unit 2*cool adj. 时髦的；酷的 (28)fashionable adj. 流行的；时髦的；时尚的logo n. （组织或公司的）标识，标志，商标well-known adj. 众所周知的；著名的designer adj. （衣服）由著名设计师设计的 n. 设计师advertising n. （总称）广告whether conj. 是否whet her … or … 不管……还是……influence n. 影响*dollar n. 美元succeed v. 成功；做到show off 显示；炫耀personality n. 个性；性格take in 欺骗；蒙骗Unit 3create v. 创造MODULE 5Unit 1*rule n. 规则;规章suggestion n. 建议keep (kept, kept) v. 保持（某种状态）keep to 沿着……走*rope n. 绳子*stream n. 小河；溪clear adj. 明白清楚的starving adj. 非常饿的；饥饿难忍的lead the way 领路；带路Unit 2fall asleep 入睡tent n.帐篷valley n. 山谷peaceful adj. 安静的；平静的site n. 场所gesture n. 示意动作；手势stick n.枝条；枯枝reach out 伸手去摸still adj. 静止的；不动的woods n.树林hillside n. 小山坡sudden adj. 突然的blood n. 血Unit 3cause v. 造成；引起n. 原因；起因damage n. & v. 损害effort n. 努力fifth num. 第五order n.& v. 顺序；命令in order to 为了director n. 主任Revision module Aelectric adj. 电的business n. 个人事务；生意；商业smell n. 气味discuss v. 讨论；谈论MODULE 6Unit 1*fever n. 发烧flu (只在听力文本中出现，要加进对话较难，就这么放单词框里？) n. 流行性感冒knee n. 膝盖wound n. 伤，伤口miss v. 不在trip v. 绊；绊倒Unit 2improvement n. 改善；改进oncoming adj. 迎面而来的couch n. 长沙发expert n. 专家require v. 需要fit adj. 健康的amount n. 数量diet n. 日常饮食weight n. 重量effect n. 影响Unit 3*cooker n. 厨灶shock n. 电击hit (hit, hit) v. 打；击glad adj. 高兴的breathe v. 呼吸cancer n.癌症fix v. 修理MODULE 7Unit 1finger n. （拇指以外的任何一个）手指basket n. 篮子*bread n. 面包fork n. （吃食物用的）叉子knife n. 刀lemonade n. 柠檬味汽水；柠檬饮料pancake n. 烙饼；薄饼spoon n. 勺；匙*hold (held, held) v. 举办；召开hot adj. 辣的roll n. 小圆面包Unit 2serve v. （为……）端上（食物和饮料）Roman n. 罗马人saying n. 谚语；格言cheers int.（用于祝酒）干杯plate n. 盘子explanation n. 解释；说明cross adj. 恼怒的；生气的generally adv. 一般地；通常over adv. 结束Unit 3*blind adj. 瞎的either adv. （用于否定句）也sense n. 感觉官能taste n. 味道owner n. 所有权人；主人officer n. 官员bee n. 蜜蜂course n. 一道菜MODULE 8Unit 1dialogue n. 对话line n. 台词, 对白recite v.背诵*nurse n. 保姆；护士（只在听力文本中出现，就这么留着？）role n. 角色play the role of 扮演……角色*row n. （剧院、电影院等的）一排座位servant n. 仆人*bit n. （事物的）一部分，一段superb adj. 极佳的impressed adj. 印象深刻的front adj. 前面的Unit 2nightlife n. 夜生活musical n. 音乐剧；音乐电影in the open air 在露天（或户外）Japanese adj.日本的；日语的；日本人的n. 日语；日本人Unit 3industry n. 工业trade n.贸易MODULE 9Unit 1achieve v. 完成；达到bright adj. 聪明的这个词也是只出现在听力文本里，但是第三单元有关于这个词的练习，留着？handwriting n. 书法level n. 水平certain adj. 某些；一些however adv. 不管多么fairly adv. 相当地no matter 无论……wherever conj. 无论在哪里Unit 2own v. 拥有everyday adj. 每天的；日常的essential adj. 极其重要的tourism n. 旅游业*quarter n. 四分之一industrial adj. 工业的recent adj. 近来的Arabic n. 阿拉伯语typhoon n. 台风ketchup silk 建议英方换词importance n. 重要性in place of 代替Indian n.印度人Unit 3speaker n. 说某种语言的人period n. 阶段；时期express v. 表示；表达MODULE 10Unit 1beat n. （音乐的）强节奏ceiling n. 天花板fetch v. （去）拿来pardon int. （用于请求别人重复）请再说一遍raise v. 举起Unit 2forgive (forgave, forgiven) v. 原谅treasure v. 珍视; 珍爱stay in touch 保持联系owe v. 归因于；归功于pay back 偿还kindness n. 体贴patience n. 耐心gift n. 恩赐model n. 模范；典型role model 楷模; 行为榜样fair adj. 公平的; 公正的Unit 3value n. 行为准则；价值sort n. 种；类；型decision n. 决定graduate n. 毕业生Revision module Bshock v. 使震惊*inside adv. 在（或向）里面 prep. 在（或向）……里cow n. 奶牛；母牛dentist n. 牙医*tooth (pl. teeth) n. 牙齿*robot n. 机器人。
新编剑桥商务英语unit_9
Once a client selects a scent, ScentAir puts the liquid aroma in a cartridge that fits inside a device with a fan which pushes the smell into the air. You control the strength with a dial. Monthly refills are &100 per device.
C. which typically includes more than six smells
D. whose recently-introduced cell phone keypad was lavender-scented
高三英语复习教案 Advertising教案
高三英语复习教案 Advertising教案【 - 高三英语专题教案】重点短语1. be aware of 知道，明白，意识到2. play tricks on 欺骗，捉弄3. believe in 信任，相信4. be bored with 对……感到厌倦5. appeal to迎合，对……有吸引力6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意 8. be used to对……习以为常，习惯于9. fall for 上……的当，受……骗 10. deal with 处理，对付11. mit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算13. be concerned with 对……关心 14. get sth across 传达15. be particular about 对……挑剔 16. soft drink 软饮料17. e up with 提出，拿出 18. aording to 根据19. agree with sb. on sth.同意某人的意见20.hold one’s breath 屏住呼吸21. in public 在公共场所22. at one’s service 听候某人吩咐，为某人效劳23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪25. even if 即使 26. at a low price 以低价格27. be popular with 受某人欢送 28. senior high 高中29. be of good / high quality 高质量 30.be on sale 在销售中31. make an announcement 宣布 32. keep away from 远离33. No ments 不加评论，无可奉告 34. bad breath 口臭35. be similar to 和……相似 36. up to (数量，程度等)到达37. in particular 尤其，特别38. introduce ……to …… 向……作介绍39. remend sth. to sb. 向某人介绍某物40. protect …from … 保护…免于……41. stand for 代表，表示 42. be responsible for 对……负责43. in one’s opinion 依某人看 44. warn sb. against45. attract/catch/draw one’s attention吸引..注意力46. take turns to do sth. 依次做某事，轮流做某事47. persuade sb into doing / to do sth 说服某人做某事48. have/keep/hold sth. in mind 把……记住重点句型1. We are so used to them that we do not even realize how many we see and hear in a day.2. A mercial advertisement is one which someone has paid for to promote a product or service.3. pSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.5. However, we still must be aware of the methods used in advertisements to try and sell us things.6. Even if an ad does not lie, it does not mean it tellsyou the plete truth.7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.9. Also important are the sales targets.10. If they want to bee the market leader, the pany must ensure that their product is of high quality.11. That is why we are considering repackaging ourchocolate bar as well.12. Not all ads play tricks on us though.13. These ads deal with large social issues.14. In my opinion, this may have harmful effects.15. What they don’t mention is how bad these things can be for our teeth.16. Have you ever regretted not having snapped those unforgettable moments?17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kindsof ads to reach a particular audience.18. When you start a suessful ad campaign, you must have a clear goal and target audience in mind.19. In order to determine your audience, you will need to do a little research.20. It is important to always try to appeal to the way the audience will react.21. What parts of this issue would they care about or be concerned with?22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.重点语法: 直接引语和间接引语4模块Unit 2 Sporting events重点短语1. share with 与…提供2. every four years每四年，每隔三年3. take part in参加4. in honour of纪念，向……表示敬意5. side by side一起，共同，肩并肩6. e to public attention 引起公众关注7. at the opening ceremony在开幕式上 8. know of了解9. be recognized as被认为是 10. play a role/part in在…起作用11. break a record打破纪录 12. make contributions to作奉献13. set an example to树立典范 14. look forward to15. e up with想出(方案、答复) 16.plenty of许多，大量17.tourist attractions旅游景点，旅游胜地 18. pay attention to注意19.be similar to 与……相似 20.play leading roles in起主导作用21. meet one’s requirements满足需求 22. daily routine日常工作,日常安排23. make way for给…让路 24. hope for希望，期待25.maintain a balance保持平衡 26.be involved in涉及27.add to增加28. keep…under co ntrol使…处于控制之下重点句型1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games.2. Today, athletes from around the world can take part, no matter what languages they speak.3. His dream was that the Olympic Games would make it possible for countries and people to live peacefully side by side.4. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country.5. Today, players from China, South Korea and Germany among others play leading roles in the international table tennis petition.6. Join me in wishing the Olympic movement a suessfulfuture to match its beautiful glorious past.7. I hope this information will be of use to you.8. I advise that you watch less TV at night.9. My advice to you is that you should drink more water.10. If I were you, I would certainly go to the football match instead of doing work at home.11. Will Thursday morning do? I happen to be in town then.12. What/How about the high jump then?13. In order for a new sport to be added , a current sport must be dropped.14. Supporters of wushu would like to see it entered as a branch in the Martial Arts category.15. The IOC is looking at revising the number and type of sports involved in the Olympics in the future, so wushu fans may finally get what they are hoping for.重点语法: 情态动词4模块Unit 3 Tomorrow’s world重点短语1. be set in以…为背景2. pass on 传递3. be connected to 与……相连接4. give out 发出(气味、热等);用完,耗光;筋疲力尽5. put forward 提出(观点、议案等)6. last but not least 最后但同样重要的7. be aused of 被控告犯有……罪 8. set up建立,竖立9. a tourist destination 旅游目的地10. leave sb with…给….留下11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行13. belong to属于 14. be responsible for对….负责17. move round四处移动 18. be worth doing/n.19. add to 增加 20. deliver into 送进21. have an area /population of面积或人口是…. 22. play a role in 在……中角色23. in one’s opinion在..看来24. sign one’s name for 给……签名25. send sb. on a trip to 送某人旅行 26. in reality 实际上27. bring history alive 历史再现 28. leave sb. with 给某人留下….29. take the risk of… 冒……危险 30. invest in 投资于31. make a profit / money 获取利润/赚 32. end in failure 以失败告终33. win the admiration of 赢得……的敬 34. draw a conclusion得出结论35. (be) on display展览 36. the latest wave of new technology37. tell…..from….把…和…区分 38. concentrate on 专注于39. go bankrupt 破产40. voice one’s opinions 表达某人的看法41. at one time/at a time/at any time 42. have letters missing 使得字母丧失43. fall off从…上掉下来;脱落 44. e across遇到,遭遇,偶遇45. tell of讲述 46.keep/get in touch with和…保持(取得)联系47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在……49. at a speed of以……..的速度 50. with the help of ..由于..的帮助重点句型1. What would you like to see happen in the future.2. Not only is every step of climbing Mount Qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.3. Upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.4. RealCine works by making the viewers feel that they are actually in the film.5. The movements of the headset indicate the direction in which the view wants to go.6. In scientific studies it has been shown that VR can provide teenagers with another way to experience the world and make them work harder to make their dreams e true.7.The teenager was made to think that he had scored the winning goal.8. An argument has been put forward that some viewers will be disappointed by Realcine.9. Firefighters could be trained using Realcine without the risk of sending them into a burining building.10. It has been suggested that travel sickness should/can be reduced by using virtual reality.11. This could be of great benefit to people and will be researched further.12. Also, we need to buy new keyboards and mousse because many of the keyboards have letters missing….13. If the pC (No.7) I was using had had a good keyboard, I would not have made so many mistakes.14. He left university in order to concentrate on the writing.15. The teacher wont mind you using the puter.16. The Time Traveller journeys through millions of years, seeing even more alien creatures than before.17. He finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.18. Scared and cold, the Time Traveller starts back towards the present.19. Instead of waiting to be rescued, the three young people teach themselves astrophysics.20. With the help of force from a black hole, the are able to guide the lost spaceship safely back to the Earth./pp。
(完整版)Unit-9-What-is-happiness课文翻译
Unit 9 What Is Happiness?The right to pursue happiness is issued to Americans with their birth certificates, but no one seems quite sure which way it runs. It may be we are issued a hunting license but offered no game. Jonathan Swift seemed to think so w hen he attacked the idea of happiness as “the possession of being well-deceived,” the felicity of being “a fool among knaves.” For Swift saw society as Vanity Fair, the land of false goals.自从呱呱坠地，美国人就被赋予了追求幸福的权利，但似乎没人确信幸福究竟在哪里。
正如它发给我们狩猎证，却不给我们提供猎物。
乔纳森•斯威福特似乎持此观点，他抨击幸福的想法是“鬼迷心窍的上当，”是“骗子堆中的傻瓜”的自鸣得意。
因为他视社会为虚妄目标聚集的名利场。
It is, of course, un-American to think in terms of fools and knaves. We do, however, seem to be dedicated to the idea of buying our way to happiness. We shall all have made it to Heaven when we possess enough.当然用傻子、骗子这样的字眼来形容是不合美国的人的风俗习惯的，然后我们似乎确实沉溺于用金钱购买幸福的想法：只要有足够的钱，我们百年后就能上天堂。
Unit 9 Advertisement 英语基础模块下册祥解
and walk it into town,
并且牵它进程，
that means you are doing an advertising promotion.
那意味着你正在做一个广告促销。
如果你把这个牌子放在一头大象背上，牵 着它进程，那就意味着你在进行广告促销。
Advertising is bringing products or services to the attention of potential and current customers
I am more or less feeling a little nervous about my future. 16. Attitude (to, towards) 对…的态度，看法 17. play an important role in…. 在…中起重要作用 eg. It is agreed that women play an important role in economic development.
在顾客能看到的地方，招贴海报是很有力度的。多彩 有趣的海报会使路人耳目一新。收音机里的广告的主 要优点是它们比电视广告便宜，很多人仍然听收音机 广播，比如他们在出租车上或者在开车的时候。
13. It is said that… 据说…. eg. It is said that he is rich. 14. have a very good effect on …有好影响 eg. Reading practice has a very good effect on our English study. 15. more or less 或多或少 eg. She is more or less excited. 她多少有点激动。
实用文体翻译(商务相关)：unit 9 advertising
3
Key terms
▪ Public service announcements (PSAs)
▪ Mass media ▪ Mass communication ▪ Personal selling ▪ Brand advertising ▪ Brand identity ▪ Brand image ▪ Retail advertising ▪ Political advertising ▪ Audience ▪ Directory advertising ▪ Advertising medium ▪ Direct-response advertising ▪ Direct mail ▪ Business-to-business advertising ▪ Institutional advertising ▪ Public service advertising ▪ Interactive advertising ▪ Banner ad
- to help their sales force to be more effective
- to reinforce customer confidence in his/her purchase.
17
Who needs advertising?
▪ Governments and autonomous bodies use advertising to: - Inform people about their policies - Promote birth control. - Educate the masses on health care. - Prevent panic during natural disasters - Dispel harmful rumors. - Attract foreign investment
新编剑桥BEC中级件-advertising
Tasks: 1.What ‘s the product or company? 2.who is the target consumer? 3.How was it advertised? 4.How effective do you think it is? Why/why not?
• That is famous affiliate program of Amazon, which is also called the associate or referrer programs.
pop-up ads (pop-ups) 自动弹出式广告
banners旗帜广告
Blogs or Micro blogs
Objectives • I. Vocabular y Building
II. Cultural Reflection IV. Oral Practice
Words and expressions related to advertising
the advantages and disadvantages of types of advertising, consideration in choosing media
Function
who are your target customers?
I tend to listen to my friends’ recommendations more than anything else so ________________ is probably the most effective.
preference and loyalty
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major 11、主要的，重大的_______ adventage 12、优势、优点_________ more or less 13、或多或少___________ 14、在…中起重要作用 play an important role in ________________ 15、不真实的，错误的__，健壮的________ necessary 17、必要的，必需的_______ 18、确信、确定（短语） ______________ make sure
homework
1、请预习Unit9课文，熟悉有 关广告的事情。 2、背记单词（主要是黑体字 单词）。
我会拼单词，试试吧！
current 1、现在的，当前的________ by means of 2、借助于___________ mail 3、邮件___________ contain 4、包含___________ a great deal of 5、许多、大量_________
design 6、设计 （v.）__________ directly 7、直接地_________ select 8、选择、挑选_________ notice 9、注意（v.）通告（n.）_____ appear 10、出现，显现________
Unit9 Advertising
第一课时
完成下列单词 英汉互译 advertise 1、为…做广告（v.）______ 2、广告（n.）advertisement _________ 空间、距离 3、space ___________ product 4、产品，产物 _________
5、宣传、推销、提升 promotion _________ commercial 6、商业的，商务的_______ 收音机 7、radio__________