商务英语函电及写作.doc
商务英语函电的格式及范文
商务英语函电的格式及范文English: In business English correspondence, the format is crucial for maintaining professionalism and clarity. The typical format for a business letter includes the sender's address, date, recipient's address, salutation, body of the letter, closing, and signature. It's important to use a clear and professional font, such as Arial or Times New Roman, and to keep the language formal and polite. When writing the content of the letter, it's essential to be concise and to the point, avoiding unnecessary jargon or excessive detail. In addition, the tone of the letter should be respectful and considerate, regardless of the nature of the communication. Providing clear and detailed information, along with a specific call to action or request, can help ensure that the recipient understands the purpose of the letter and knows how to respond. Lastly, it's important to proofread the letter carefully for any grammatical or typographical errors before sending it out.中文翻译: 在商务英语函电中，格式对于保持专业性和清晰性至关重要。
商务英语函电查询英文范文
商务英语函电查询英文范文Dear Sirs,We are writing to inquire about the availability and pricing of your products, specifically the XYZ model, which we have been considering for our upcoming project. We are interested in understanding more about its features, specifications, and any available customization options.Our company, ABC Corp, is a leading manufacturer in the electronics industry, and we are always looking for innovative and reliable suppliers to partner with. We value quality, performance, and timely delivery, and we believe your company has a reputation for excellence in these areas. Could you please provide us with detailed informationon the XYZ model, including technical specifications, pricing, and delivery times? Additionally, we would like to know if you offer any discounts for bulk orders or if there are any ongoing promotional offers.We also request a copy of your latest catalog orproduct brochure to explore other potential products that may be suitable for our needs. We would appreciate it ifyou could send these materials to us via email or provide a link for us to download them from your website.Thank you for your time and attention to this inquiry. We are eager to learn more about your products and services and hope to establish a long-term business relationshipwith your company. We look forward to hearing from you soon. Sincerely,[Your Name] [Your Position] [ABC Corp]**商务英语函电查询中文范文**敬启者：我们写信是为了查询贵公司产品，特别是XYZ型号的产品的供应情况和价格。
商务英语函电查询英文范文
商务英语函电查询英文范文Certainly, I will provide the requested information in both English and Chinese, with the English response first, followed by the Chinese response. I will not include any emoticons or reveal the details of your prompt.Business English Letter Samples:In the realm of business communication, the proper drafting of letters plays a crucial role in establishing professional relationships, conveying important information, and facilitating efficient transactions. Whether it's aletter of inquiry, a letter of recommendation, or a letterof negotiation, the choice of language and structure can significantly impact the outcome. Here are some common examples of business English letter formats and their respective purposes:1. Inquiry Letter:An inquiry letter is used to request information,clarify details, or seek specific assistance from abusiness partner or potential client. It should be concise, polite, and clearly state the purpose of the inquiry.Example:Dear Mr. Johnson,I hope this letter finds you well. I am writing to inquire about the availability and pricing of your company's latest line of office furniture. Our organization is currently in the process of expanding our workspace, and we are interested in exploring options that would best suit our needs.If possible, I would appreciate it if you could provide me with detailed information on the product specifications, delivery timelines, and any applicable discounts or bulk pricing. Additionally, I would be grateful if you could share any relevant case studies or customer testimonials that would help us better understand the quality and reliability of your products.Thank you in advance for your assistance. I look forward to hearing from you at your earliest convenience.Sincerely,[Your Name][Your Title][Your Company]2. Recommendation Letter:A recommendation letter is used to endorse anindividual's skills, qualifications, and suitability for a particular position or opportunity. It should highlight the person's strengths, achievements, and the reasons why they are a strong candidate.Example:Dear Hiring Manager,It is with great pleasure that I recommend Ms. Emily Doe for the position of Marketing Manager at your esteemed organization. I have had the privilege of working with Emily for the past three years, and I can attest to her exceptional talents, dedication, and strategic thinking.As the Marketing Coordinator at our company, Emily has consistently demonstrated a deep understanding of market trends, consumer behavior, and effective marketing strategies. She has spearheaded several successful campaigns that have resulted in significant increases in brand awareness and customer acquisition. Emily's abilityto analyze data, identify key insights, and develop innovative marketing solutions has been instrumental in our company's growth.Beyond her technical skills, Emily is a collaborative team player who excels at building strong relationships with both internal and external stakeholders. She is highly organized, proactive, and adept at managing multiple projects simultaneously, ensuring that deadlines are met and deliverables exceed expectations.I am confident that Emily's proven track record, coupled with her passion for marketing and her commitment to excellence, would make her an invaluable asset to your organization. I wholeheartedly recommend her for the position of Marketing Manager, and I believe she would be an excellent fit for your team.Please do not hesitate to contact me if you require any further information or clarification.Sincerely,[Your Name][Your Title][Your Company]3. Negotiation Letter:A negotiation letter is used to propose terms, make counteroffers, or discuss the details of a business agreement. It should be clear, concise, and strategically position the writer's interests while acknowledging the other party's concerns.Example:Dear Mr. Smith,Thank you for your recent proposal regarding the potential partnership between our companies. I appreciate your time and consideration, and I am excited about the opportunity to explore a mutually beneficial collaboration.After careful review and internal discussions, I would like to propose the following modifications to the terms outlined in your initial offer:1. Contract Duration: Instead of the proposed 2-year term, I would like to suggest a 3-year contract with an option to extend for an additional year, subject to both parties' agreement.2. Revenue Sharing: While I understand your initial proposal of a 70/30 revenue split in your favor, I would respectfully request a more equitable arrangement of a60/40 split, with 60% going to your company and 40% to ours. This would better reflect the complementary strengths and resources that both organizations bring to the partnership.3. Exclusivity Clause: I would like to propose the inclusion of a non-compete clause that would prevent either party from engaging in similar partnerships with direct competitors during the contract period. This would help ensure the success and exclusivity of our collaboration.I believe these modifications would create a more balanced and mutually beneficial partnership that alignswith the strategic objectives of both our companies. I am confident that with open and constructive dialogue, we can arrive at an agreement that satisfies the needs andinterests of all stakeholders.I welcome the opportunity to discuss these proposals further and address any concerns you may have. Please letme know your availability for a meeting or conference call, and I look forward to continuing our productive discussions.Best regards,[Your Name][Your Title][Your Company]现在让我用中文回答:在商务沟通领域,正确撰写信函在建立专业关系、传达重要信息和促进高效交易中扮演着关键角色。
商务英语函电询盘范文
商务英语函电询盘范文Here is an English essay on the topic of "Business English Letter Inquiry Sample" with a word count greater than 1000 words:As the global economy becomes increasingly interconnected, the ability to effectively communicate through written correspondence has become an essential skill for professionals in the business world. One of the most common forms of written communication in the business sphere is the business letter, which serves as a formal means of conveying information, making inquiries, and establishing professional relationships.Among the various types of business letters, the inquiry letter holds a particularly important place. An inquiry letter is a communication that seeks to gather information or request a specific action from the recipient. In the realm of business English, the inquiry letter is a versatile tool that can be utilized for a wide range of purposes, from seeking product or service details to exploring potential partnership opportunities.Crafting an effective inquiry letter requires a careful consideration of the intended message, the tone and style of the communication, andthe specific needs and expectations of the recipient. To this end, the development of a comprehensive inquiry letter template can be invaluable, serving as a guideline for structuring the letter and ensuring that all the necessary elements are included.The first and perhaps most crucial component of an effective inquiry letter is the opening paragraph. This section should clearly and concisely state the purpose of the letter, capturing the recipient's attention and setting the stage for the rest of the communication. The opening paragraph should be direct and to the point, avoiding unnecessary preamble or extraneous information.Following the opening paragraph, the body of the inquiry letter should delve into the specific details of the request or inquiry. This section should be well-organized and structured, with each paragraph focusing on a particular aspect of the inquiry. It is important to provide clear and detailed information, anticipating any potential questions or concerns the recipient may have.Throughout the body of the letter, the tone and language used should be professional and courteous, conveying a sense of respect and consideration for the recipient. The use of appropriate business English vocabulary and grammar is essential, as it helps to establish the writer's credibility and expertise.One of the key elements of an effective inquiry letter is the inclusion of a clear and concise call to action. This section should outline the specific steps the recipient is expected to take, whether that be providing information, scheduling a meeting, or initiating a particular course of action. By clearly articulating the desired outcome, the writer can increase the likelihood of a successful response.Finally, the closing of the inquiry letter should reiterate the purpose of the communication and express gratitude for the recipient's time and consideration. This section should be brief and polite, leaving a positive impression and setting the stage for any future correspondence.In addition to the structural elements of the inquiry letter, it is also important to consider the overall presentation and formatting of the communication. The use of clear and consistent formatting, including proper margins, font styles, and alignment, can enhance the readability and professionalism of the letter.One of the key challenges in crafting an effective inquiry letter is the need to balance the desire for conciseness with the need to provide sufficient detail. The writer must carefully curate the information included in the letter, ensuring that it is relevant and necessary, while avoiding the inclusion of extraneous or redundant content.Another important consideration in the development of an inquiry letter is the need to tailor the communication to the specific recipient and their needs. This may involve researching the recipient's company, industry, or areas of interest, and using this information to craft a more personalized and relevant inquiry.Ultimately, the success of an inquiry letter lies in its ability to effectively convey the writer's message, elicit a positive response from the recipient, and lay the groundwork for a productive professional relationship. By mastering the art of the inquiry letter, business professionals can enhance their communication skills, strengthen their professional networks, and ultimately drive the success of their organizations.In conclusion, the business English inquiry letter is a powerful tool for professionals in the global business landscape. By understanding the key elements of an effective inquiry letter and developing a comprehensive template, writers can craft communications that are clear, concise, and compelling, ultimately achieving their desired outcomes and fostering meaningful professional relationships.。
商务英语函电例文
建立贸易关系Dear Sirs,We have your name and address from the Commercial Counsellor’s office of the Chinese Embassy in Ghana. We wish to inform you that we specialize in both industrial and pharmaceutical chemicals, and shall be pleased to enter into trade relations with you.To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquiries.Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment. Necessary certificates in regard to the quality and quantity of the shipment will, of course, be provided.We look forward to your early reply with much interest.建立贸易关系回函Dear Sirs,With reference to your letter of December 2, 19…we are glad to learn that you wish to enter into trade relations with this corporation in the line of canned goods.In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be forwarded without delay.In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us.Yours sincerely查询财务状况Dear SirsWe would like you to obtain for us information about financial and credit status of a firm in Hong Kong. The name of the firm is Oriental Audio & Video Equipment, 12/F Wheelock House, 5 Pedder Street, Central Hong Kong.As our trade with them will involve the amount of US$ 10,000 initially, we would like to know if this credit is justified. The reference they have given us is Standard Chartered Bank, Hong Kong. Would you please approach the said bank for all possible information we require?We are most grateful for your help in this matter.Yours faithfullyWe have received a letter from he Auto Engineering Co., Ltd. in Nigeria, expressing their desire to enter into business relations with us on condition that we allow them a standing credit of USD 5,000 to start business. As stated in their letter, their reference is the National Bank of Nigeria, Ibadan.It is our principle to have more connections abroad; however, for safety’sake, we should like to know the financial and credit standing of the above-mentioned company, especially because they have requested us for a standing credit, which we seldom grant to new customers.We should be very pleased if you would assist us in this respect, and we can assure you that any information you may give us will be treated in absolute confidence.回复财务查询We have received from the National Bank of Nigeria the information you asked for in your letter of April 4.The Auto Engineering Co., Ltd. you mentioned is a private company run as a family concern by three brothers and was founded 15 years ago. It enjoys good reputation. As far as our information goes it is punctually meeting its commitments and a credit in the sum you mention would seem to be safe.This information is confidential and is given without any responsibility on our part.询价Dear SirsMessrs. Brown & Clark of this city inform us that you are exporters of all cotton bed-sheets and pillowcases. We would like you to send us details of your various ranges, including sizes, colors and prices, and also samples of the different qualities of material used.We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned.When replying, please state your terms of payment and discount you would allow on purchases of quantities of not less than 100 dozen of individual items. Prices quoted should include insurance and freight to Liverpool.询价回复Dear SirWe are very pleased to receive your enquiry of 15th January and enclose our illustrated catalogue and price list giving the details you ask for. Also by separate post we are sending you some samples and feel confident that when you have examined them you will agree that the goods are both excellent in quality and reasonable in price.On regular purchase in quantities of not less than 100 dozen of individual items we would allow you a discount of 2%. Payment is to be made by irrevocable L/C at sight.Because of their softness and durability, our all cotton bed-sheets and pillowcases are rapidly becoming popular and after studying our prices you will learn that we are finding it difficult to meet the demand. But if you place your order not later than the end of this month, we would ensure prompt shipment.We invite your attention to our other products such as table-cloth and table napkins, details of which you will find in the catalogue, and look forward to receiving your first order.报盘Dear Sirs,Thank you for your letter of 15th June. We are glad to learn of the enquiries you have had from your customers for our raincoats. Our “D. D”range is particularly suitable for warm climates, and during the past years we have supplied this range to dealer in several tropical countries. From many of them we have already repeat orders, in some cases more than one. This range is popular not only because it is light in weight, but also because the material used has been specially treated to prevent excessive condensation on the inside surface.For the quantities you mention we are pleased to quote as follows:“D. D.”Raincoats100 men’s medium @ USD 13.00 each USD1,300.00100 men’s small USD 12.75 each 1,275.00100 women’s medium USD 12.50 each 1,250.00100 women’s small USD 12.25 each 1,225.00Net C. I. F. Kuwait USD 5,050.00Terms: By L/C at sight.Shipment: Within 3—4 weeks of receiving the L/C.This quotation is subject to our final confirmation.We feel you may be interested in some of our other products and enclose some descriptive booklets and a supply of sales literature for use with your customers.We look forward to receiving your order.还盘Thank you for your letter of June 25 offering us your “D.D.”brand raincoats.To be candid with you, we like your raincoats, but your prices appear to be on the high side as compared with those ofother makers. It is understood that to accept the price you quoted would leave us little or no margin of profit on our sales. As you know Kuwait is a developing country; its principle demand is for articles in the medium price range.We appreciate your prompt response to our enquiry and would like to take this opportunity to conclude some transactions with you. We would, therefore, suggest that you make some allowance, say 10% on your quoted price so as to enable us to introduce your products to our customers. If, however, you cannot do so, then we shall have no alternative but to leave the business as it is.For your information, some parcels from Hongkong have been sold here at a much lower price. We hope you will consider our counter-offer favorably and let us have your acceptance by telex. It may interest you to know that once you have opened up a market here, you would have every advantage of developing a beneficial trade in the Gulf.支付条款We refer to our letter of enquiry dated the 5th October. We have received your Proforma Invoice No. 03688 and now wish to place an initial order for 1,500 types Type No. EM 127DN. The order number is 7305.We have instructed our bank, the General Commercial Bank of Venezuela to open an irrevocable documentary letter of credit in your favour. The amount is ￡1,275.00. This credit will be confirmed soon by our bank’s correspondent in London. You are authorized to draw a 60 days draft on our bank against this credit for the amount of your invoice. Your draft must be accompanied by a complete set of shipping documents, consisting of:A full set of clean shipped Bill of LadingCommercial Invoice 5 copiesThe Insurance Certificate 2 copiesOur bank will accept your 60 days’draft on them for the amount of your invoice value including the cost of freight and insurance, as agreed. You bill will therefore be at 60 d/s for full CIF invoice value. The credit is valid until the 12th February.Dear Sirs,We have your name and address from the website（）. We wish to inform you that we specialize in Real estate development , and shall be pleased to enter into trade relations with you.To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by this corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific enquiries.Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment. Necessary certificates in regard to the quality and quantity of the shipment will, of course, be provided.We look forward to your early reply with much interest.。
国际商务英语函电范文
国际商务英语函电范文在国际中，通用的商务英语信函我们来了解一下吧。
下面是给大家整理的国际商务英语函电范文，供大家参阅!国际商务英语函电范文：介绍信实例之一：Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克;琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。
您诚挚的实例之二：Dear Mr. / Ms,We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending threeweeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。
商务英语函电范文
交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along thetechnical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably.However, for your order we have kept our prices down.Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.Sincerely10. 请求信用证延期Dear Sir：Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.。
商务英语函电发盘范文
商务英语函电发盘范文Subject: Business Proposal for Exclusive Distribution RightsDear Sir/Madam,We are thrilled to extend to you an exclusive business proposition that promises to be mutually beneficial. Our company, renowned for its innovative and high-quality products, is seeking a strategic partnership with adistributor who shares our passion for excellence.We believe that your esteemed organization, with its extensive market reach and proven track record, is theperfect candidate to represent our brand in your region. Weare offering an exclusive distribution agreement thatincludes competitive pricing, comprehensive marketing support, and exclusive access to our latest product lines.Our products have consistently received accolades fortheir superior performance and design, and we are confident that they will resonate with your discerning clientele. By joining forces, we can leverage our collective strengths to penetrate new markets, expand our customer base, and achieve unprecedented growth.As part of this exclusive arrangement, we will provideyou with tailored training for your sales team, ensuring theyare fully equipped to promote our products effectively. Additionally, we will support you with marketing materials, promotional campaigns, and dedicated account management to ensure a seamless partnership.We are eager to discuss the details of this partnership and explore how we can work together to achieve our shared goals. Please find attached our product catalog and terms of the proposed agreement for your perusal. We invite you to schedule a meeting at your earliest convenience to delve deeper into this exciting opportunity.We look forward to the possibility of a fruitful collaboration and the chance to elevate our businesses to new heights together.Warm regards,[Your Name][Your Position][Your Company Name][Contact Information]。
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《商务英语函电与写作》课程标准
课程编码：1701206 适用专业：应用英语专业
课时：64学时学分：4学分
一、课程定位
《商务英语函电与写作》是应用英语专业的专业核心课程。
本课程的教学目的是通过教授对外贸易函电常用词汇、短语、术语、习语和习惯表达方式以及语言结构、写作技巧，培养学生的阅读、翻译、写作能力，使学生能够使用英语处理进出口业务往来书信、传真、电子邮件、合同、协议、单据；同时还要为培养学生参加相关职业上岗资格考试打下基础。
通过学习本门课程，使学生能以英语为工具开展外经贸业务，将来成为适应社会需要的既能熟练掌握外语又能从事对外经贸工作的高端技能型人才。
本课程坚持以高职教育培养目标为依据，遵循结合理论联系实际，以把“学”和“用”结合起来的原则，以培养锻炼职业技能为重点。
注重培养学生的动手实践能力和分析问题、解决问题的能力。
采用行之有效的教学方法，注重发展学生专业思维和专业应用能力。
二、课程设计思路
（1）依据应用英语专业岗位的需要，设计岗位学习任务
根据岗位需求，应用英语专业的培养目标定位为：培养德智体美全面发展，具备扎实的英语听、说、读、写、译五项应用能力，熟悉国际商务知识，掌握商务活动的操作程序及规范，能够胜任咸宁区域及武汉城市圈内的涉外企事业单位的销售、跟单、文秘、翻译、报关等岗位的可持续发展的技能型人才。
由此确定应用英语专业毕业生三大核心工作岗位：一是外贸业务员，二是报关员、报检员，三是涉外翻译。
（2）以贸易工作过程为出发点，进行总体目标设计，围绕商务英语函电写作技能的培养，
进行相关能力分析，设置课程内容。
（3）以职业能力培养为重点，开发课程体系
（4）以工作过程为导向，与企业专家一起设计学习任务
根据行业专家对国际贸易岗位群的任务和职业能力分析，在课程内容的构建中，以典型的工作任务和案例为载体设计学习任务。
（5）以工作任务为基础，整合教学内容
以商务英语写作为基础，将贸易理论知识和电子商务知识，与真实商务案例结合，在商务英语函电写作技能训练的过程中，融合贸易知识、电子商务、网络营销、商务单证等必备知识进行讲解，把学生可以通过自我学习培养可持续能力的部分作为拓展知识，在实践实训环节，设计了软件模拟、阿里密籍、商务平台、贸易术语、单证缮制、电子商务、流程图示、单证样本等众多实用拓展知识。
（6）以真实的贸易岗位案例为依托，进行实践技能训练
依据工作任务完成的需要及高等职业院校学生的学习特点和职业能力形成的规律，依托商务英语专业校内网络实训教室、模拟软件、互联网案例及校外实训基地，结合国际贸易业务员，报关员，报检员等职业资格技能鉴定考核标准，整合理论与实践，设计实训教学方案。
（7）以考核方式改革为手段，加强过程考核
考核主体多元化：由学校、教师、实训小组和行业专家等对学生综合评价。
考核形式多样化：将平时成绩、实践设计、顶岗实绩等情况纳入考核范围。
考核地点灵活化：考核地点在教室、网络教室、校外基地、校外相关企业、交易会等场所。
考核注重过程化：将过程考核嵌入终结性考核中。
考核标准：学生考试成绩由三部分组成
平时成绩(50%)根据学生课堂表现、出勤情况、小组合作成绩、技能测试等加以评定。
期末考试成绩(20%)期末考试成绩主要通过闭卷考试技能综合测试形式进行评定。
兼职实训教师测评成绩(30%) 行业教师测评成绩根据实习表现、技能测试、出勤情况、团队合作表现和成绩等加以评定。
三、课程培养目标
1.方法能力目标
在以实际操作过程为主的教学过程中，锻炼学生的团队合作能力、专业技术交流的表达能力；获取新知识、新技能的学习能力；解决实际问题的工作能力。
2.社会能力目标
（1）能够处理进出口业务中的一般商务往来函电：电报、传真、写信、电子邮件。
（2）能够签订合同。
（3）填写有关的单证。
3.专业能力目标
（1）熟练掌握国际贸易知识
（2）熟练掌握国际贸易领域的中英文专业术语和习惯表达方式。
（3）熟练掌握函电的格式与写作技巧。
四、教学内容与要求
五、课程实施建议
1.教材选取原则
（1）教材应充分体现任务引领、实践导向课程的设计思想。
（2）教材应结合职业技能证书考证组织教材内容，引入必须的专业知识，增加实践内容，强调理论在实践过程中的应用。
（3）教材应图文并茂，提高学生的学习兴趣，加深学生对国际贸易知识的认识和理解。
教材表达必须精炼、准确、科学。
（4）教材内容应体现先进性、通用性、实用性，要将本专业新方法、新成果及时地纳入教材，使教材更贴近本专业的发展和实际需要。
（5）教材中的活动设计的内容要具体，并具有可操作性。
2.建议教材
《商务英语函电与写作》，大连理工大学出版社，2010年
3.主要参考书：
［1］《进出口贸易实务》，中国财政经济出版社，2007年
［2］《国际贸易理论与实务》，机械工业出版社，2009年
4、师资配备建议
（1）具有系统的国际贸易理论知识，熟悉外贸操作流程
（2）具备实际操作贸易实务和商务信函写作的能力
（3）课内实践部分指导教师必须具备相关的外贸职业能力资格证书
（4）具备设计基于行动导向的教学法的设计应用能力
5、教学方法与手段建议
（1）加强课程资源的开发，建立多媒体课程资源的数据库，努力实现跨学校多媒体资源的共享，以提高课程资源利用效率。
（2）积极开发和利用网络课程资源，充分利用诸如电子书籍、电子期刊、数据库、数字图书馆、教育网站和电子论坛等网上信息资源，使教学从单一媒体向多种媒体转变；教学活动从信息的单向传递向双向交换转变；学生单独学习向合作学习转变。
6、实践教学建议
（1）运用现代教育技术和虚拟现实技术，建立虚拟社会、虚拟企业、等仿真教学环境，优化教学过程，提高教学质量和效率，有利于规范学生操作流程，有利于培养学生专业素质。
（2）建立习题库及答案，同时为学生提供了多种版本的参考书，有利于学生复习和巩固知识。
（3）建立学习资料库，推荐国内与专业有关的网站地址，积极引导与培养学生学会自主学习、资料查询等能力。
7、教学组织建议
2 设计
学习情境
学习情境4 设计
学习情境5 设计
学习情境6 设计
学习情境7设计
学习情境8 设计
学习情境9 设计
学习情境10设计
学习情境11 设计
学习情境12设计
六、考核评价
表1考核方式与标准
表2 任务考核评价标准
表3 笔试或口试评价标准。