高中英语人教版选修9教学案：Unit+5+Section+Ⅱ+Learning+about+Language.doc

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高中英语人教版选修9 Unit5 Inside advertising《Using LanguageⅡ》优质课教案省级比赛获奖教案公开课教案

高中英语人教版选修9Unit5 Inside advertising《Using Language Ⅱ》优质课教案省级比赛获奖教案公开课教师面试试讲教案【名师授课教案】1教学目标Knowledge Objectives:1. Enjoy the story of Atlanta.2. Learn about what types of mistakes are usually involved in Passage Correcting.3. Learn proper ways to communicate with others by group work.Ability Objectives:1. Learn about the method of correcting.2. Know how to communicate with others about their reasons of correcting.Emotion Objectives:1. Develop students’ interest in proofreading.2. Let students be aware of the importance of cooperation and teamwork.2学情分析Analysis of students:Lacking in the knowledge of grammar rules, such as word formation、sentence structures, although st udents have practiced a lot about proofreading, they can’t do it well as expected. So, my solution is t o help them to practice and discover the proper ways to proofread.3重点难点Teaching important and difficult points:How to help students practice and discover the proper ways to proofread.4教学过程4.1第一学时教学活动1【活动】Lead inStep 1 Lead in。

[高中英语]英语高三新人教版选修九：Unit 5教案【第6课时】

英语高三新人教版选修九：Unit 5教案【第6课时】Period 6Keeping advertisers honestStep 1 Read the passage quickly and find out the ways to keep advertisers honest.1.The law.2.Advertising organizationsplaints organization4.The consumerStep 2 Read again and answer the questions on page 50.Step 3 Language points1. go to a lot of trouble to do sth = take the trouble to do sth 花费功夫,钱财去做某事.She’d go to any expense for him.为了他,她不惜一切代价.He went to great trouble to make his guests comfortable.他费尽周折为的是让客人们感到舒服.2. and so 连接并列句.Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it.感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日.She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband.对繁忙的城市生活感到厌倦,她决定和丈夫一起到一个小乡村过寒假.3. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为.one way to …is to…One way to avoid being cheated by misleading ads is to understand how advertising works.防止被误导的广告欺骗的方法之一就是了解广告的运作机制.One way to help them is to help them learn to help themselves. 帮助他们的方式这一就是帮他们学会自助.4. decent 指人是“诚实的；正派的；值得尊敬的；举止端庄的”,口语还表示“和蔼可亲的；乐于助人的”.They are all decent, hard-working citizens.他们都是诚实勤劳的好民.It is very decent of you to meet me at the airport.你到机场来接我,实在是太客气了.decent 指物是“体面的；过得去的；尚可的”.Does he have a decent salary?他的薪水还可以吧？He is always dressed in decent clothes.他总是穿着体面的衣服.decent 指行为是“合宜的；得体的；合乎道德规范的”.It is a decent film, without crime or violence.那是一部合乎首先规范的电影,既没有犯罪也没有暴力镜头.She was impressed by his decent behaviour.他得体的举止行为给她留下了深刻的印象.5. make sure “确保；确定；证实”,后面一般接从句.He looked back to make sure no one was following.他回头看了看,以证实没有人跟踪.I did it to make sure you noticed.我这么做是为了确保你注意到了.Ask for receipt and make sure you get it.要一张收据,而且一定要确保你拿到收据.6. when it comes to … 固定短语,“谈到；涉及到”.John is not good at sports, but when it comes to physics, he is the best in the class.约翰的体育不行,但说到物理,他可是全班最优秀的.The school has very good teachers, but when it comes to buildings, the school looks poor. 这个学校拥有非常优秀的教师,但说到建筑,这个学校看上去很穷.7. claim 未经证实的说法或主张His claim to know the answer was not believed.他声称自己知道答案,但没有人相信他的话.Nobody believed his claim to be 100 years old.他声称自己有100岁,但没有人相信.Many women believed the adve rtiser’s claim to know the secret of keeping young.登该广告的人声称掌握了保持年轻的秘诀,有许多妇女相信了广告商的话.8. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. Do 经常用于肯定句和祈使句中,表示强调.Please! Do be quiet a moment.请务必安静一下.He did tell me that but he is denying it now.他的确跟我这样说的,但现在又否认了.Step 4 Finish the workbook exercises.Step 5 HomeworkReview what you have learned in this unit.*******************全单元教学要求概论************Unit 5 Inside advertisingTeaching aims and demands。

[高中英语]英语高三新人教版选修九：Unit 5教案【Lecture 1】

英语高三新人教版选修九：Unit 5教案【Lecture 1】Unit 5 Inside advertisingLecture 1 words and expression_r_r_r_rsTeaching aims: make the Ss to master the following words and expression_r_r_r_rs. Teaching important points: wordsTeaching difficult points : the differences between wordsRise and raise worth , worthy and worthwhile Teaching methods: pair and group workTeaching steps:I,words1. advertise v.advertise sth. advertise for sth/sbn. advertisement answer an advertisementplace/ put/ run/ publish/ insert an advertisement for sth2. informinform sb of sth make sb informed of sth3. expense at one’s expenses4. rely on =lean on =depend on5. responsein response to respond to6. fashioncome into fashion in fashiongo out of fashion adj. fashionableII. difference between words1. wortha. sth be worth +moneyb. sth be well worth doingworthya. sth be worthy of + nb. sth be worthy {of being doneto be doneworthwhilea. It is worthwhile to do sth /doing sthb. It is worth one’s while.2. rise raiserise vi. 不用被动语态.上升.上涨起身起床a rising suna risen sunraise vt. 把…举起增加种植唤起提出抚养筹钱collect / raise money forraise one’s voiceIII. HomeworkAsk the Ss to bear the words above in mindAfter that , do a piece of paper t o train the Ss’ ability of using the language. Notes:。

英语高三新人教版选修九：Unit 5教案【听说读】

英语高三新人教版选修九：Unit 5教案【听说读】Unit5 Inside advertisingListening, speaking and writing---教案Step 1 ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.Post-Listening ExercisesWhat are your opinions about these questions?What elements make a radio commercial really great?How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?Step2. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in yourdaily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student Union Building, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaStep 3 Writing假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。

人教版高中英语选修9《Unit 5 Inside advertising》教案

人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

便于学习和使用，本文档下载后内容可按需编辑修改及打印。

教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

人教版高中英语选修9《Unit5Insideadvertising》教案

人教版高中英语选修9《Unit5Insideadvertising》教案人教版高中英语选修9《Unit 5 Inside advertising》教案教学准备教学目标Teaching aims: (教学目标)1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:(重点、难点)1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.教学过程Teaching procedure:(教学过程)I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisementsin or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I (para.1)Section II (para. 2)Section III (para. 3-7)Section IV (para. 8-9)设计意图：快速阅读技能训练。

高中英语人教版选修9教学案：Unit+5+Section+Ⅱ+Learning+about+Language.doc

Section_ⅡLearning_about_LanguageⅠ.高频单词点击1．partly ad v.部分；在一定程度上→part n．部分2．murder v．谋杀n．谋杀；谋杀案→murderer n．杀人犯3．sheet n．片；张；薄片；被单4．actress n. 女演员→actor n. 男演员5．typist n．打字员→type v．打字→typewriter n．打字机6．fluent adj.流利的；流畅的→fluently ad v.流利地7．hostess n. 女主人→host n. 男主人8．invitation n．邀请→invite v．邀请9．appoint v t.约定；指定；任命→appointment n．约定10．raise v t.筹集；提高；饲养Ⅱ.重点短语必记1．come down跌落；传递；减价2．hand over 移交；让与3．be concerned with 与……有关Ⅲ.常用句型必备1．So，why do advertisers spend so much money on adverts?2．You need to attach a small photo to your passport application before you send it in.3．Committee members recently appointed me their chairman and have asked me to tell_you_how_much_we_all_appreciate_your_donation.4．We ...can't_thank_you_enough.Ⅳ.单元语法聚焦The Object Complement (宾语补足语)[单词点击]1．partly adv.部分地；不完全地Put partly in water，a stick looks as if it were broken.如果把一根木棍部分放入水中，它看起来就像断了。

人教新课标英语选修9Unit5Insideadvertising--Section2教案

Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 2 Notes to difficult sentences from Unit 5Inside advertising1．With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。

句中with结构作状语，so many messages from advertisers是该结构的逻辑主语，filling our daily lives 是该结构的逻辑谓语，前后是逻辑住谓关系。

With结构的其他例子有：He sat there thinking, with his chin on his hand．他手托下巴，坐在那儿沉思。

He stared at his friend with his mouth wide open．他张大嘴巴凝视着他的朋友。

With production up by 60％, the company has had another excellent year．产量上升了60％, 公司又是一个好年景。

She used to sit reading in the evening with her pet dog her only companion．她从前总爱在晚上坐着看书，她的宠物狗便是她唯一的伙伴。

She stood there chatting with her friend, with her child playing beside her．她站在那儿跟朋友闲聊，孩子在旁边玩。

“I think we can leave with our heads held high,” Eriksson said．“我认为我们可以高昂着头离开，”艾里克松说。

英语高三新人教版选修九：Unit 5教案【ReadingII】

英语高三新人教版选修九：Unit 5教案【ReadingII】Unit 5 Inside advertisingReading II教案AimsTo help students read the passage KEPPING ADVERTISERS HONESTProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!These Coca ColaAdvertising Tapes, Radio Ads arefrom 1980's. Theyare Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign. You see radio advertising has a long history in the West.II. ReadingGo to page 48 and read the text KEPPING ADVERTISERS HONEST.Read the passage and help the students to understand the passage by answering the questions:1. In what four ways can consumers be protected from false, misleading or unethical advertising?①By making laws; ②to form advertising organizations to follow the rules; ③government organizations to examine complaints about ads; ④the consumers areresponsible for checking the product before buying2. Would you complain about any of the advertisements in this passage? Why?Various answers3. Why do some schools teach their students about advertising? What is your opinion of this idea?Various answers4. Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong? If you don’t know, how can you find out?Various answers。

英语高三新人教版选修九：Unit 5教案【Reading】

英语高三新人教版选修九：Unit 5教案【Reading】Unit 5 Inside advertisingReading---教案Teaching aim：①To know how advertising works；②To master the new vocabulary；③To revise the usage of object complementTeaching important points：To learn and use the vocabularyTeaching difficult points：Reading comprehensionTeaching procedures：Step 1 Leading inUse a popular local advertisement to attract the students’attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?”Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions:1) Do you think advertisements affect your life in any way? Please give an example.Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price….2) Why do you remember some advertisements and not others?I remember some advertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful music…Step 3 Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do?Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.2)How does it try to persuade you to do this?They attract our interest, desire, dreams, hope…3)Which advertisements do you think are the most effective? Why? （Various answers）Step 4 Reading1.First reading (the ability to grasp the general idea quickly)Look at the subtitles (and the pictures) to guess the general idea.Q: The text mainly deals with ____________A. how advertising worksB. how to make a advertisementC. how to avoid being controlled by advertisementsD. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。

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She was only partly responsible for the accident.她只是对事故负部分责任。

partly，partially(1)partly与wholly相对，着重数量上的部分。

(2)partially与completely相对，着重程度上的有限。

[译]肉还没有煮熟。

The meat was only partly cooked.(×)The meat was only partially cooked.(√)完成句子[即境活用1](1)He____________________________ his parents(部分地依靠) because he is disabled.(2)I'm ______________________(特别喜欢) sweet foods.(3)She is____________________________(大部分时间) a well-behaved child.答案：(1)depends partly on(2)very partial to(3)for the most part2．sheet n．片；张；被单A sheet of flame blocked his way out of the burning house.一片火海堵住了通道，使他无法从燃烧的房子逃出。

The gift was wrapped in a sheet of newspaper.礼物被包在一张报纸里面。

[即境活用2](1)The rain was ______________________ (滂沱而下)，so we couldn't walk home.(2)He put __________________ (干净的床单) on the bed.(3)He picked up ____________________ (一张干净的纸) and began to write.答案：(1)coming down in sheets(2)the clean sheet(3)a clean sheet of paper 3．raise v.(1)抬高；提起He raised his eyes from his work.他停下工作抬起头来。

(2)(与to连用) 增加；提高员工们要求增加工资。

He raised his voice so as to be heard.他提高了声音以便让别人听到。

(3)使产生或出现raise doubts/fears/suspicions引起疑问/恐惧/怀疑The horses' hooves raised a cloud of dust.马蹄扬起一片尘土。

(4)使人人皆知raise a protest/question 提出抗议/问题Their performance raised a cheer of the audience.他们的表演引起观众一阵喝彩。

(5)收集；募捐raise an army招募军队raise a loan/funds for charity 筹集贷款/慈善基金(6)养活；喂养；种植I was raised by my aunt.我是姑母养大的。

Raising a family on a small income is so hard.靠微薄的收入养家很难。

raise，rise，lift(1)raise用作及物动词，意思是“举起，抬起，提高”，说明主语发出的动作是要作用于其他事物的。

(2)rise用作不及物动词，“升起，上升”。

(3)lift是用力“举起”沉重的东西。

[即境活用3](1)用raise，rise与lift的适当形式填空①Price has been ________ up.②Price________ gradually.③The young man________ the stone at last.答案：①raised②rises③lifted(2)The people's living standard has been greatly ________in the recent years.A．raised B．risenC．lifted D．arisen解析：选A句意：近几年来，人民的生活水平得到了大幅度的提高。

raise v t.提高，增加；rise v i.增加，增长；lift(用力)提起/举起；arise v i.出现，产生，起来。

故A项符合句意和语法要求。

4．appoint vt.任命；约定；指定The time we appointed for the meeting is ten o'clock in the morning.我们定的开会时间是上午十点。

委员会任命他为主任。

They appointed him to do the work.他们指派他干这项工作。

I've made an appointment with a client and may not come back for supper.我和客户有约会，可能不回来吃晚饭了。

appointment，date(1)appointment指在某个特定时间和地点做某事或约见某人的安排，如约见牙医、约见生意伙伴等。

(2)date尤指异性间为发展男女关系的约会，还可指约会的对象。

Who's your date tonight？你今晚和谁约会？[即境活用4]He's been ________ to the State Supreme Court in California.A．determined B．appointedC．admitted D．assumed解析：选B考查动词含义。

“appoint sb. to＋职位”意思是“派某人任某个职务”。

[短语精析]1．come down跌落；传递；减价；败落This song comes down to us from the 10th century.这首歌自10世纪以来一直传到我们这一代。

I don't think meat will come down this year，do you?我认为今年肉价不会下跌，你认为呢？[即境活用5]When it ________ politics，I know nothing.A．comes to B．comes aboutC．comes out D．comes down解析：选A考查动词短语含义。

come to“提及”；come about“发生”；come out“出版”；come down“下落”。

句意：说到政治，我对其一无所知。

故A项意思相符。

2．hand over移交；让与；交给某人The captain was unwilling to hand over the command of his ship to a young man.舰长不愿将军舰的指挥权移交给年轻人。

Before handing over to Jim，I'd like to thank you all for your support.在把工作移交给吉姆之前，我要感谢大家对我的支持。

请按时交作业。

[即境活用6]This custom has been ________ since the 18th century.A．handed over B．handed downC．handed out D．handed back解析：选B考查动词短语含义。

hand over“移交；让与”；hand down“传递”；hand out “分发”；hand back“交还，交回”。

故B项符合句意(这种习俗从18世纪流传至今)。

3．be concerned with与……有关The story is concerned with fairies and wicked magicians.这个故事与神仙和邪恶的魔术师有关。

This book is concerned with a Russian family in the 19th century.这本书写的是19世纪的一个俄国家庭。

[即境活用7]The comments which he made ________ marketing bothered his boss greatly.A．being concerned B．concernedC．be concerned D．concerning解析：选D句中which he made 为定语从句，concerning为介词，意为“关于”。