新视野商务英语综合教程 Unit 2
商务英语综合教程第二册unit 2 Globalization[精]
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Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
新视野商务英语综合教程 Unit 2(课堂PPT)
The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into output (goods), and to insure that the goods meet the customers’ needs.
organization’s employees. It is
responsible for the attraction, selection,
training, assessment, and rewarding of
employees; it oversees organizational
leadership and culture, and ensures
colleague.
3 Unit 2 Company Structure
4 Unit 2 Company Structure
Task 1 Task 2
5 Unit 2 Company Structure
Task 1 In a company there are various departments with
1
2
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
8
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
新视野商务英语综合教程3_U2教师用书
Unit 2NegotiationsLead-inTask 1Suggested AnswersTask 2Key1. 订货2. 发盘3. 还盘4. 询价5. 购货合同6. 销售确认书Reading AStarting PointTask 1Translation主要的个人及团队谈判风格在过去几十年里，商品交易会一直被公认为是最有效的营销手段之一。
但近几年情况发生了变化：出于安全和成本的考虑，不少商家都在缩减参展次数，转而将目光投向互联网。
谈判员及其谈判团队必须选择一种能最大限度服务于其谈判目标的谈判风格，在确保对手不会放弃此次谈判的前提下，从对手那儿获取最大的让步。
然而，同一种谈判风格并不适用于所有场合，而每一次谈判也并不是所有风格都适用。
谈判员必须要懂得变通，能够根据情况的变化调整谈判风格。
对自身进行真实而全面的评估，有利于谈判人员选择最适用的谈判风格。
主要的个人谈判风格包括:进攻型、顺从型、被动型、胁迫型、技巧型、财务型、顽固型、实务型及傲慢型。
以被动型为例。
在谈判桌上，被动型的谈判人员并非如他们表面所展示的那样。
这种风格往往被发展中的、合同律法尚未完善的经济体所运用。
被动型谈判员往往会使对方误以为双方已达成共识，故而使对方将一切底牌亮到谈判桌上。
而被动的一方并不亮牌，只是频频点头，使对方认为双方已达成共识。
但点头仅仅表示他们听明白了。
一旦一切底牌亮出，先前被动的一方便开始挑选对自己有利的条款，而就那些他们未能接受的条款开始展开主动积极、甚至是攻势凶猛的谈判。
顽固型是谈判员偏好的另一种风格。
某些谈判员会利用固执掩盖他们真正的动机，分散对手的注意力。
另一种方式是在某些原本被视为无谈判余地的点上进行让步。
这种做法有利于谈判员以回报为理由，从对手那边获取更多重大的让步。
主要的团队谈判风格包括:舆论统一型、牛仔型、逐个击破型和软硬兼施型。
尽管“牛仔”一词带有强烈的个人主义色彩，貌似不大适用于商务领域，在国际商务谈判中，牛仔型的谈判风格就意味着由“路线总指挥”(通常都是由首席谈判员来担任)整合反对意见，并使对方按首席谈判员指定的方向前进。
新视野商务英语综合教程1课后答案unit2
新视野商务英语综合教程1课后答案unit21、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)2、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued3、Nuclear science should be developed to benefit the people_____harm them. [单选题] *A.more thanB.other thanC.rather than(正确答案)D.better than4、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)5、There ______ a football match and a concert this weekend.（）[单选题] *A. isB. haveC. will be(正确答案)D. will have6、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for7、A healthy life is generally thought to be（）with fresh air, clean water, and homegrown food. [单选题] *A. joinedB. boundC. lackingD. associated(正确答案)8、I hope Tom will arrive _______ to attend the meeting. [单选题] *A. in timesB. on time(正确答案)C. at timesD. from time to time9、I like the food very much.It is _______. [单选题] *A. terribleB. expensiveC. delicious(正确答案)D. friendly10、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will11、This species has nearly （）because its habitat is being destroyed. [单选题] *A. used upB. died out(正确答案)C. gone upD. got rid of12、The（)majority of the members were against the idea. [单选题] *A. substantialB. enormousC. considerable(正确答案)D. overwhelming13、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low14、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)15、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive16、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When17、I want something to eat. Please give me a _______. [单选题] *A. bookB. watchC. shirtD. cake(正确答案)18、We all wondered（）Tom broke up with his girlfriend. [单选题] *A. thatB. whatC. whoD. why(正确答案)19、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地20、He can’t meet his friends tonight because he _______ do homework. [单选题] *A. has to(正确答案)B. needC. have toD. don’t have to21、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before22、My sister gave me a _______ at my birthday party. [单选题] *A. parentB. peaceC. patientD. present(正确答案)23、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office24、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean25、______this story, and you will realize that not everything can be bought with money. [单选题] *A. ReadingB. ReadC. To readD.Being read(正确答案)26、--Whose _______ are these?? ? ? --I think they are John·s. [单选题] *A. keyB. keyesC. keys(正确答案)D. keies27、I will _______ at the school gate. [单选题] *A. pick you up(正确答案)B. pick up youC. pick you outD. pick out you28、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At29、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest30、( ). The old man enjoys ______ stamps. And now he has1300 of them [单选题] *A. collectB. collectedC. collecting(正确答案)D. to collect。
新视野商务英语视听说下 U2
Script
Mr. Robbins: As an exhibitor, choosing the right trade fair is essential. If the trade fair is too specialist or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve. John: Anything else I should know? Mr. Robbins: One more thing. You should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, you’ll have a good chance of doing good business. John: Good. You really are a specialist. Thank you. Mr. Robbins: You’re welcome, John. By the way, there’s an IT trade show being held now. It might be a good idea for you to go and have a look. You’d get an idea of what’s going on. John: Thank you, I will. That’s a good idea.
新视野商务英语综合教程2unit2 sourcing答案
新视野商务英语综合教程2unit2 sourcing答案1、It’s very hot. Please _______ your coat. [单选题] *A. look afterB. take off(正确答案)C. take onD. put on2、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have3、Mum, this T-shirt is much too small for me. Would you buy me a _______ one? [单选题] *A. niceB. largeC. nicerD. larger(正确答案)4、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are5、Mary _______ a small gift yesterday, but she didn’t _______ it. [单选题] *A. accepted; receiveB. received; accept(正确答案)C. receives; acceptedD. accepts; received6、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on7、The children were all looking forward to giving the old people a happy day. [单选题]*A. 寻找B. 期盼(正确答案)C. 看望D. 继续8、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable9、She talks too much; you’ll be glad when you’re free of her. [单选题] *A. 与她自由交谈B. 离开她(正确答案)C. 受她的控制D. 与她在一起10、56．Sam is in a hurry. Maybe he has got ________ important to do. [单选题] * A．everythingB．nothingC．anythingD．something(正确答案)11、_____how to do with the trouble of the computer, Tom had to ask his brother for help. [单选题] *A.Not to knowB.Not knowing(正确答案)C.Not knownD.Not know12、How _______ Grace grows! She’s almost as tall as her mother now. [单选题] *A. cuteB. strongC. fast(正确答案)D. clever13、The manager demanded that all employees _____ on time. [单选题] *A. be(正确答案)B. areC. to beD. would be14、—Is this Tony’s history book?—No, it isn’t ______.（）[单选题] *A. himB. his(正确答案)C. heD. himself15、36．The students will go to the Summer Palace if it __________ tomorrow. [单选题] * A．won’t rainB．isn’t rainingC．doesn’t rain (正确答案)D．isn’t rain16、_____ yuan a month _____ not enough for a family of three to live on today. [单选题] *A. Five hundred; is(正确答案)B. Five hundreds; areC. Five hundred; areD.Five hundreds; is17、While my mother _______ the supper, my father came back. [单选题] *A. cooksB. is cookingC. was cooking(正确答案)D. has cooked18、The yellow bag _______ me. [单选题] *A. belong toB. belongs to(正确答案)C. belongD. belongs19、If you want to be successful one day, you have to seize every _______ to realize your dream. [单选题] *A. changeB. chance(正确答案)C. chairD. check20、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail21、Could you please ______ why you can’t come to attend the meeting? [单选题] *A. explain(正确答案)B. understandC. giveD. reach22、My watch usually _______ good time, but today it is five minutes fast. [单选题] *A. goesB. makesC. keeps(正确答案)D. gains23、Simon does not（）his fellow workers because they often argue over trivial matters. [单选题] *A. get on with(正确答案)B. come up withC. do away withD. go on with24、95．-Dad, can we walk? ? ? ? ? ? ?the road now?-No,we? ? ? ? ? ? ? ? ? ? . We have to waituntil the light turns green. [单选题] *A．across, needn’tB．across, mustn’t(正确答案)C．though, can’tD．through, mustn't25、There are sixty _______ in an hour. [单选题] *A. hoursB. daysC. minutes(正确答案)D. seconds26、Every year Carl _______ most of his time swimming, camping and traveling with his parents. [单选题] *A. is spendingB. spentC. will spendD. spends(正确答案)27、I have to _______ my glasses, without which I can’t read the book. [单选题] *A. put upB. put awayC. put downD. put on(正确答案)28、Her ideas sound right, but _____ I'm not completely sure. [单选题] *A. somehow(正确答案)B. somewhatC. somewhereD. sometime29、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting30、I _______ the job because I couldn’t stand(忍受) the rules. [单选题] *A. gave inB. gave outC. gave backD. gave up(正确答案)。
新视野商务英语综合教程Unit2
掌握行业专业术语有助于提高商务人士的英语水平和专业素养，促进商务交流的 顺利进行。
学习行业专业术语需要不断积累和实践，可以通过阅读相关书籍、参加培训课程 和与同行交流等方式来提高自己的专业水平。
B2B：Business to Business，企业与企业之间的交易 CEO：Chief Executive Officer，首席执行官 CFO：Chief Financial Officer，首席财务官 VIP：Ver y Important Person，重要人物
商务英语的特点：商务英语具有专业性、实用性、跨文化性等特点。它要求语言准确、清晰、简洁，同时 还需要了解不同国家和地区的商业文化、礼仪和习惯。
商务会议：商务英语是国际商务会议中的主要语言，用于沟通交流、谈判合作等。
商务文件：商务英语广泛应用于商业文件，如合同、商业计划书、市场报告等。
国际贸易：商务英语是国际贸易中必不可少的语言，用于跨国交易、进出口业务等。
内容。
使用正式、专业 的语言：商务英 语写作需要使用 正式、专业的语 言，避免使用口
语化和俚语。
清晰的结构：商务 英语写作需要有一 个清晰的结构，包 括引言、正文和结 论。正文部分应该 包括主要观点和细
节，层次分明。
简洁明了：商务 英语写作应该简 洁明了，避免冗 长和复杂的句子 和段落。尽量使 用简单易懂的词
客户服务：商务英语是客户服务的重要工具，用于提供高质量的客户服务，满足客户需 求。
商务英语阅读： 能够快速准确地 理解商务文件和 资料，包括合同、 商业计划、市场
报告等。
商务英语写作： 能够清晰、准确、 专业地撰写商务 文件和资料，包 括商务信函、电 子邮件、报告等。
新视野商务英语综合教程2_U2教师用书
Unit 2 SourcingLead-in1Key1. c2. b3. a4. e5. d2Suggested AnswersRestaurant: price; geographical locationAutomobile: quality; reputation in the industry; technologyClothes: product design; speed of delivery Reading AStarting PointSuggested Answers3A sourcing agent should have the following skills:●Shine in the area of communications●Solid organizational skills●Knowledge of multiple languages●Decision making abilities●Computer skills●Negotiation (between sourcing agent and supplier) skillsTranslation采购四步法大部分制造商都无法自行生产他们开展业务所需的全部原材料、服务，甚至零部件。
所以，他们需要从其他专业生产不同物件的公司进行采购。
负责采购的人员被称为采购专员。
对于采购专员来说，确定采购清单之前，了解采购的基本步骤非常重要。
1. 评估首先要做的是评估公司需求产品的市场情况。
一个好的采购专员应既关心产品质量，也关心产品价格。
他（她）的职责是确保公司不会买到次品或等级不符的原材料。
所以，采购专员通常先订购样品，检测它们是否达到公司的质量标准。
2. 制定协议采购专员敲定供货商之后，就要与之共同商定购货协议。
协议中需规定的内容有: 价格，付款条件，交付时间，退货条件及规则，汇率和运费的支付。
3. 提交采购订单接下来，采购专员需给供货商发送订单。
新视野英语综合教程Book2 Unit 2
Keys to After-reading Questions
1. Fads come and go because people who follow fads simply want to be part of something new and creative. 2. Most American seem to feel that something is wrong if there isn’t frequent change in their lives. Assignments: 1. Read the text aloud after class. 2. Recite Paragraph 7. 3. Finish the exercises.
Why do people like to follow the latest fashions? be afraid to be considered out-of-date. show they are different from others be interested in anything that is new
out of date 过时的，不用的 get away from 逃避，逃离 in/out of fashion 流行/不流行 and the like 诸如此类 Young girls are fans of movie stars, sports heroes, music stars, and the like. pay attention to 留心，注意 come and go 来来去去，忽隐忽现，变化无常 The fads come and go in these field. 这些流行一时的人在这些领域里来去匆匆。 make money 赚钱，挣钱
新视野商务英语综合教程1答案unit2
新视野商务英语综合教程1答案unit21、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)2、You wouldn' t have caught such ____ bad cold if you hadn' t been caught in ____?rain. [单选题] *A. a, /B. a, aC. a,the(正确答案)D. /, /3、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found4、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)5、It’s raining outside. Take an _______ with you. [单选题] *A. cashB. life ringC. cameraD. umbrella(正确答案)6、Every morning John takes a（）to his office. [单选题] *A. 20-minutes' walkB. 20 minute ' walkC. 20-minutes walkD. 20-minute walk(正确答案)7、He held his（）when the results were read out. [单选题] *A. breath(正确答案)B. voiceC. soundD. thought8、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at9、Miss Smith is a friend of _____. [单选题] *A. Jack’s sister’s(正确答案)B. Jack’s sisterC. Jack sister’sD. Jack sister10、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading11、Then the speaker _____the various factors leading to the economic crisis. [单选题] *A.went onB.went afterC.went into(正确答案)D.went for12、I didn't hear _____ because there was too much noise where I was sitting. [单选题] *A. what did he sayB. what he had said(正确答案)C. what he was sayingD. what to say13、Jim, we have _______ important to tell you right now . [单选题] *A. someB. something(正确答案)C. anyD. anything14、You can distinguish the twins very easily, _____Tom is quite while Jack is active. [单选题] *A. soB. butC. for(正确答案)D. and15、46．The pants look cool.You can ________. [单选题] *A．try it onB．try on itC．try them on(正确答案)D．try on them16、Having stayed in the United States for more than ten years, he got an American（）[单选题] *A. speechB. accent(正确答案)C. voiceD. sound17、40．—________ apples do we need to make fruit salad?—Let me think…We need three apples. [单选题] *A．How longB．How oftenC．How muchD．How many(正确答案)18、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have19、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)20、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that21、I like this house with a beautiful garden in front, but I don't have enough money to buy _____. [单选题] *A. it(正确答案)B. oneC. thisD. that22、—Where are you going, Tom? —To Bill's workshop. The engine of my car needs _____. [单选题] *A. repairing(正确答案)B. repairedC. repairD. to repair23、She _______ love cats, but one attacked her and she doesn’t like them anymore. [单选题]*A. got used toB. was used toC. was used forD. used to(正确答案)24、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean25、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练26、Mary _______ a small gift yesterday, but she didn’t _______ it. [单选题] *A. accepted; receiveB. received; accept(正确答案)C. receives; acceptedD. accepts; received27、Mary's watch is more expensive than _____. [单选题] *A. Susan's(正确答案)B. that of Susan'sC. that of SusanD. Susan28、Mary is interested ______ hiking. [单选题] *A. onB. byC. in(正确答案)D. at29、Look! There are some boats ______ the river.（）[单选题] *A. on(正确答案)B. overC. betweenD. in30、How _______ Grace grows! She’s almost as tall as her mother now. [单选题] *A. cuteB. strongC. fast(正确答案)D. clever。
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