会展英语教程 Unit 1
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chapter one Conference Planning 《会展英语》课件
• 要确定你所举办的会议是否需要特别许可。
– This could be anything from arranging fees and permission for using recorded music to arranging to have sections of a major street blocked off for traffic control.
• 这（指选择会议的时间和地点）和计划除掉后 院的草一样和简单，或是包括到另一个城市查 看酒店和会址。
– Set up a project timeline with specific tasks that must be accomplished by specific dates.
• 设定一个计划时间表，包括在具体日期必须完 成的具体任务。
• 每一个都不同，但总有些相似点。通过这些相 似点你可以来处理策划会议的步骤。
– This could be as simple as planning to mow the back yard or may involve a visit to another city to view hotel and convention space.
meeting budget is a top priority.
• ( F ) When you set up a project timeline with specific
tasks, it is not necessary for you to select and confirm speakers.
Dialogue A. Planning for the Conference
• The Washington Conference Center will hold a conference several days later. So this conference center is planning for it. Now the talking is between the General Manager of the Washington Conference Center, Mrs. Zhang and the Service Manager Mr. Green.
会展英语课件 第一单元Making an invitation to a Trade Fair
• 3. Why do the Canton Fair visitors need to apply for an invitation card﹖ _B_e_c_a_u_s_e_i_t_i_s_a_p_r_e_c_o_n_d_i_t_io_n__fo_r__th_e__C_a_n_t_o_n_F_a_i_r_v_is_i_to__rs__a_p_p_ly_i_n_g_f_o_r a visa to visit China. ____________________________________
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
会展英语1-1
Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.
会展英语-Unit 1
Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and finish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and flow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulfilling prophecy
会展英语教程 Unit 1
cf: user-side analysis
7. Lead time--- the gap between the time an order is placed and the time when shipment is made; the gap between the time when a new product is designed and the time when it is produced.
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
5
What is the ranking situation of the market share of meeting industry of the major countries of the world?
On ICCA’s global ranking, USA and Europe dominate in the MICE business, with Vienna ranking first in the meeting industry followed by Singapore and Barcelona in the second and third place respectively. The United Kingdom has managed to surpass France climbing to the fourth place. It is worth mentioning that Australia remains 8th and Switzerland is a newcomer in the global ranking taking 10th place.
7. Lead time--- the gap between the time an order is placed and the time when shipment is made; the gap between the time when a new product is designed and the time when it is produced.
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
5
What is the ranking situation of the market share of meeting industry of the major countries of the world?
On ICCA’s global ranking, USA and Europe dominate in the MICE business, with Vienna ranking first in the meeting industry followed by Singapore and Barcelona in the second and third place respectively. The United Kingdom has managed to surpass France climbing to the fourth place. It is worth mentioning that Australia remains 8th and Switzerland is a newcomer in the global ranking taking 10th place.
《会展情景英语》Unit1会展产业介绍
无忧PPT整理发布
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
会展英语Unit_1_Preparations_for_ExhibitionsPPT课件
中国国际展览中心
德国柏林国际会展 中心
2010上海世界博览 会
I. Lead-in Practice
Task 1 Vocabulary: Look at the pictures. Work with your
partner and English names of the exhibition buildings or logos.
Founding place Initial name (French) Number of members
Current name
1925 Milan
Union des Foires Internationales
a person, company, or organization that has made or owns something shown in an exhibition
II. Reading
Passage 1 UFI and Exhibitions
• tagline: n. a variant of a branding slogan typically used in marketing materials and advertising 标语；口号
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
sponsor
a company that arranges for goods to be transported
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
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convention, congress, exhibition; 2. know the developing trend and the major markets of the
MICE industry and their differences 3. have some idea of the role of technology and the green
Any disputes arising in the course of the exeld be settled through amicable negotiations, and arbitration or litigation can only be the last resort.
to memorize the Technical Terms and Proper Nouns V. Explaining the Exercises in Workshop Activities (with keys)
I. word study
• 1. function ----
• function---- n.:
4. MICE
Step Three: Text Reading for Inputs
I. Word study II. Grammatical structure III. Questions assisting understanding? IV. Classroom Activity: Ask the students
• A. There is a function this evening for the purpose of new product presentation.
• B. Price is the function of the relationship between supply and demand.
approach towards meeting 4. remember the important terminology as listed
hereinafter.
Step Two: Listening for Warming up
I. Before listening, explain the following words: 1. perk----(usually in plural) extra pay or benefits as a result of certain performance 2. diversity--- the feature or nature of being many and different 3. function center----a venue where a large party can be held 4. resort---- beauty spot or other places of interest resort to law / arms/forces
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
abbreviation (acronym)for the several separate yet converging activities?
Keys
1. People have meetings for the purposes of sharing information and to discuss and solve problems.
Lecture One
Step One: Assigning the Learning Tasks:
After studying this unit, you are expected to be able to: 1. distinguish meeting, incentive travels, conference,
5. lodge---- a hotel of any size, (Am.E) place of interest to lodge / file / raise a claim with
6. mega ---( misprinted as megs in the textbook) very big
2. Some people define an incentive travel as an event often held overseas and specially designed to be a “perk” or reward for attendees.
3. Exhibitions, which may also be called shows or trade fairs, are activities designed for targeted shareholders or suppliers of products,equipment and services, to demonstrate and promote their products to a certain market.
II. Listen to the passage and answer the following questions
1. Why do people have meetings? 2. What is the definition of an incentive
travel? 3. What is an exhibition? 4. What is the term that is a collective
MICE industry and their differences 3. have some idea of the role of technology and the green
Any disputes arising in the course of the exeld be settled through amicable negotiations, and arbitration or litigation can only be the last resort.
to memorize the Technical Terms and Proper Nouns V. Explaining the Exercises in Workshop Activities (with keys)
I. word study
• 1. function ----
• function---- n.:
4. MICE
Step Three: Text Reading for Inputs
I. Word study II. Grammatical structure III. Questions assisting understanding? IV. Classroom Activity: Ask the students
• A. There is a function this evening for the purpose of new product presentation.
• B. Price is the function of the relationship between supply and demand.
approach towards meeting 4. remember the important terminology as listed
hereinafter.
Step Two: Listening for Warming up
I. Before listening, explain the following words: 1. perk----(usually in plural) extra pay or benefits as a result of certain performance 2. diversity--- the feature or nature of being many and different 3. function center----a venue where a large party can be held 4. resort---- beauty spot or other places of interest resort to law / arms/forces
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
abbreviation (acronym)for the several separate yet converging activities?
Keys
1. People have meetings for the purposes of sharing information and to discuss and solve problems.
Lecture One
Step One: Assigning the Learning Tasks:
After studying this unit, you are expected to be able to: 1. distinguish meeting, incentive travels, conference,
5. lodge---- a hotel of any size, (Am.E) place of interest to lodge / file / raise a claim with
6. mega ---( misprinted as megs in the textbook) very big
2. Some people define an incentive travel as an event often held overseas and specially designed to be a “perk” or reward for attendees.
3. Exhibitions, which may also be called shows or trade fairs, are activities designed for targeted shareholders or suppliers of products,equipment and services, to demonstrate and promote their products to a certain market.
II. Listen to the passage and answer the following questions
1. Why do people have meetings? 2. What is the definition of an incentive
travel? 3. What is an exhibition? 4. What is the term that is a collective