会展英语 授课计划
《会展英语》课程教学大纲五篇
《会展英语》课程教学大纲五篇第一篇：《会展英语》课程教学大纲《会展英语》课程教学大纲执笔人：陈向阳审核人：崔玲编撰日期：2009年9月一、课程的性质和任务《会展英语》以教育部最新颁发的《高职高专教育英语课程教学基本要求》各项内容为依据，特别强调“在加强英语语言基础和基本技能的同时，重视培养学生实际使用英语进行交际的能力”。
其以够用、实用、致用为经度延伸，以专业、职业、行业为纬度扩展，以语言训练提高增强交际能力为主，以实践训练掌握会展各有关常规知识为辅，提倡实际应用的自主互动的学习过程。
本门课程致力于提高学生在职场中实际应用英语交际的能力，增强对会展业及会展常规知识的了解，培养和建立起良好的职业准备和较高的职业素质。
二、课时安排和教学对象周课时：2节；总学时：38；学分：2；适用于三年制高职高专英语专业和会展专业。
学生已掌握基本的英语语音语法知识，已具有初步应用英语进行听、说、读、写的能力。
三、教学基本要求1．系统地讲授英语语言知识和会展知识，提高学生熟练运用英语进行交际的能力，加深对会展知识的理解。
2．介绍会展的各个流程：会展准备，展址选择，邀请客户，参展程序，主持会议，接待礼仪；培养和锻炼学生在各个流程中应用英语交际的能力和技巧。
3．熟知会展术语和套话的英语表达，能在实际职场中灵活应用所学知识。
四、教学内容及进度熟悉和掌握会展行业相关的知识和实践技能，了解会展基本流程的内容、顺序、相互关系及其实际操作细节。
本学期教学实践要求完成以下具体任务：1．介绍会展2．选择会址3．面试工作4．参展流程5．准备会展 6．主持会议 7．展厅接待礼仪详见教学进度表五、教学条件1.充分运用多媒体教室进行常规课堂教学和一系列课堂活动。
2．利用语音设备对学生进行听力训练；利用实物投影仪实施案例展示和分析。
3．运用活动座位进行讨论教学和分组活动。
4．运用powerpoint软件制作辅助教学的多谋体课件。
5．争取到实际展会参观实习的机会。
会展计划的内容英语学习
会展计划的内容英语学习Introduction:Planning for a successful exhibition can be a daunting task, but with proper preparation and organization, it can be a rewarding opportunity to showcase products, meet potential clients, and network with industry professionals. In this exhibition plan, we will outline the key components and considerations for planning a successful exhibition, including setting goals, selecting a venue, creating a budget, marketing and promotion, and ensuring a smooth and successful event.Setting Goals:Before embarking on the planning process, it is important to establish clear and measurable goals for the exhibition. These goals will help guide the planning process and ensure thatthe event is aligned with the overall objectives of the company or organization. Some common goals for an exhibition may include:- Generate leads and new business opportunities- Increase brand awareness and visibility- Showcase new products or services- Network with industry professionals and potential partners- Educate and inform attendees about the company or industryBy setting specific goals for the exhibition, it becomes easier to make decisions about the venue, marketing strategy, and budget allocation.Selecting a Venue:The choice of venue is a critical component of the exhibition planning process. The venue should be easily accessible to the target audience, have ample space for exhibitors and attendees, and provide the necessary facilities and amenities for a successful event. When selecting a venue, consider the following factors:- Location: Is the venue easily accessible by public transportation and close to major highways and airports?- Space: Does the venue have enough space to accommodate all the exhibitors and attendees? Are there separate areas for networking, presentations, and demonstrations?- Facilities: Does the venue provide the necessary facilities such as parking, Wi-Fi, catering services, and audio-visual equipment?- Cost: What is the cost of renting the venue and are there any additional fees for services or amenities?- Reputation: Has the venue hosted successful exhibitions or events in the past? What is the reputation of the venue among exhibitors and attendees?After considering these factors, it is important to visit the potential venues in person to assess their suitability and discuss any specific requirements or concerns with the venue management.Creating a Budget:Once the goals have been set and the venue selected, it is time to create a budget for the exhibition. The budget should include all the anticipated expenses for the event, such as venue rental, booth design and construction, marketing and promotion, staffing, and any additional services or amenities. It is important to allocate the budget according to the priorities and goals of the event, with a focus on maximizing the return on investment.When creating a budget, consider the following expenses:- Venue rental: What is the cost of renting the venue, and are there any additional fees for services or amenities?- Booth design and construction: How much will it cost to design and construct the exhibition booth, including materials, labor, and any additional features such as lighting or signage?- Marketing and promotion: What is the budget for marketing materials, advertising, and promotional activities before and during the event?- Staffing: How many staff members will be needed to manage the exhibition booth, engage with attendees, and handle demonstrations or presentations?- Additional services: Are there any additional services or amenities that will be needed, such as catering, audio-visual equipment, or security?By carefully considering these expenses and allocating the budget accordingly, it is possible to ensure a successful exhibition without overspending.Marketing and Promotion:In order to attract exhibitors and attendees to the exhibition, it is essential to implement a comprehensive marketing and promotion strategy. This strategy should aim to create awareness about the event, generate interest and excitement, and ultimately drive attendance and participation. Some key components of the marketing and promotion strategy may include:- Pre-event marketing: Utilize a variety of channels, such as social media, email marketing, and direct mail, to promote the exhibition and generate interest among the target audience. This may include teaser campaigns, announcements about exhibitors or speakers, and special offers or incentives for early registration.- Media partnerships: Partner with industry publications, websites, or blogs to secure coverage and advertising for the exhibition. This can help reach a wider audience and increase visibility within the industry.- Networking: Leverage existing relationships and networks to spread the word about the exhibition and encourage participation from industry professionals, potential partners, and clients.- On-site promotion: Implement strategies to engage attendees and encourage participation during the event, such as giveaways, contests, or interactive demonstrations.By implementing a comprehensive marketing and promotion strategy, it is possible to maximize attendance and participation at the exhibition, ensuring a successful event for both exhibitors and attendees.Logistics and Operations:In addition to the strategic components of the exhibition planning process, it is essential to consider the logistical and operational details that will ensure a smooth and successful event. This includes the following key considerations:- Booth design and construction: Work with a reputable contractor or design firm to create an attractive and functional exhibition booth that reflects the brand and message of the company or organization.- Staffing: Ensure that there are enough staff members available to manage the exhibition booth, engage with attendees, and handle demonstrations or presentations. Provide thorough training and preparation for staff to ensure a professional and knowledgeable presence at the event.- Technology and equipment: Coordinate the necessary technology and equipment for the exhibition, such as audio-visual tools, computers, and internet access, to support demonstrations, presentations, or interactive elements.- Security and safety: Implement measures to ensure the safety and security of exhibitors, attendees, and the venue, including crowd management, emergency preparedness, and on-site security personnel.By addressing these logistical and operational considerations, it is possible to create a well-organized and professional event that will leave a positive impression on exhibitors and attendees.Evaluation and Follow-Up:After the exhibition has concluded, it is important to evaluate the success of the event and follow up with exhibitors, attendees, and other stakeholders. This can provide valuable insights for future exhibitions and allow for continued engagement and relationship building. Some key components of the evaluation and follow-up process may include:- Post-event survey: Collect feedback from attendees and exhibitors about their experience at the exhibition, including what they liked, what could be improved, and any suggestions for future events.- Lead generation: Follow up with leads and contacts generated at the exhibition to nurture relationships and pursue potential business opportunities. This may include personalized emails, phone calls, or meetings to continue the conversation and build rapport.- Thank you and recap: Send a thank-you message to exhibitors, attendees, and partners who contributed to the success of the exhibition, and provide a recap of the event, including key highlights and takeaways.- Performance metrics: Analyze the performance metrics of the exhibition, such as attendance, booth traffic, leads generated, and return on investment, to assess the success of the event and identify areas for improvement.By evaluating the exhibition and following up with stakeholders, it is possible to gain valuable insights for future events and continue to build relationships with clients, partners, and industry professionals.Conclusion:Planning a successful exhibition requires careful consideration of a wide range of components, from setting goals and selecting a venue to creating a budget, implementing a marketing and promotion strategy, addressing logistics and operations, and evaluating the event's success. By carefully planning and executing each of these components, it is possible to create a well-organized and professional exhibition that will showcase products, generate leads, and provide valuable networking opportunities for exhibitors and attendees. With proper preparation and organization, a successful exhibition can be a rewarding opportunity to achieve the objectives of the company or organization and leave a positive impression on the industry.。
《会展英语》教案上课讲义
《会展英语》教案上课讲义《会展英语》教案2013—2014学年第二学期《会展英语》教案授课教师：陈蓉任课班级：2012D322012D332012D342014年2月Unit 1 information release and consultationTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.provide information on convention2.filling in a registration form3.making a conversation about information release and consultation Teaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuch as: enquire sponsor register include ….1.2. Read and matchMatch the new words with the right Chinese meaning.Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: decide true or falseExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: registration form3.1.Learn how to write the registration formPersonal details: salutationFamily name, first nameOrganization, department, titleAddress, state, city, country, Tel No, fax No, E-mailRegistration feeMethods of paymentNotes3.2.Fill in the registration form according to the followinginformationStep 4: making a dialogueSuppose you are a secretary of the organizing committee of Boao Forum for Asia Annual Conference 2010, and your partner is an attendee. Talk to your partner on the phone using the information and phrases given below.Such as: The forum will be held from…to…at… It will focus on…It is sponso red by…You should pay….Step 5 homework1.Do the exercise in More Practice Part2.Recite the new words3.Make a dialogue about AFFUnit2 convention reservationTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.Provide information about convention reservation2.Filling in a conference reservation form3.Making a conversation about convention reservationTeaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuc h as: reserve check charge quote…1.2. Read the sentencesSuch as: I am calling from the Sydney Trade AssociationI will send you confirmation within a week.We’d like to hold a conference at your center.Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: answer the following questionsExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: convention reservation form3.3.Learn how to write the convention reservation formName of the EventDesired dateNumber of daysExpected attendance….3.4.Fill in the reservation form according to the followinginformationStep 4: making a dialogueSuppose you are a clerk with the sales department of shanghai Shangri-La hotel. Now you are receiving a phone call from your partner, the vice president of china auto association. The association wants to holda conference in the hotel. Imagine you are talking to your partner on the phone using the information and phrases given below.Such as: For how many people?When will … be held?What type of rooms do you need?I will send you the information…Step 5 homework1. Do the exercise in More Practice Part2.Recite the new words3.Make a dialogue about American Express CorporationUnit3 convention arrangementTeaching aids:multiple-mediaTeaching time: 4classesThe key points of teaching:1.Talking about the setting of meeting rooms2.Writing an invitation3.Making a conversation about convention arrangementTeaching steps:Step 1: warming up1.1. Listen and fill in the blanks with the right form of the words given In the boxSuch as: make sure ofArrangeShow… around….1.2. Read the sentencesSuch as: Have you prepared pencils and note paper for the participants?We have hung the banner and welcoming signs in public areas.I’d make sure of the preparations for tomorrow’s meeting.…Step 2: dialogue2.1. Listen to the dialogue one and do the exercisesExercise 1: take notesExercise 2: fill in the blanksListen to the dialogue again and role-play it.2.2. Listen to the dialogue two and do the exerciseExercise1: make a memoExercise2: fill the blanks.Listen to the dialogue again and role-play it2.3. Listen to the dialogue three and do the exerciseExercise1: decide the true or falseExercise2: fill in the blanksListen to the dialogue again and role-play itStep 3: Invitation3.1.Learn how to write the Invitation….3.2.Write an invitation according to the following information Step 4: making a dialogueSuppose you are the secretary of the organizing committee of the Urban Tourism Conference, and your partner is the Convention Service Manager of Beijing International Convention Center. Imagine you want。
会展英语教学计划
会展英语教学计划篇一：会展英语授课计划北京京北职业技术学院学期授课计划201至201年度第二学期专业名称：会展策划与管理课程名称：会展英语授课班级：会展策划与管理教师姓名：201年2月20日第1页共6页授课进度表总学时数：51学分数：3第3页共6页第4页共6页第5页共6页篇二：会展英语1EnglishforconferenceandexhibitionThetermmicE,coinedfrommeeting,incentivetravels,conventionsandexhibit ions,hasgaineditspopularityinchinasincethemid1980’s. Thephenomenal(显著的)growthinthenumberanddiversity(种类)ofmicEhasgivenriseto(增长)newbusinessopportunitiesandtourismimplications.Part1:pre-conferenc epreparation会前准备chapter1:conferenceplanning会议计划1、asforthegeneralgoal,wemeanthebroad-rangeforholdingmeetingandconfere nces:findingorsolvingproblems,brainstormingideas,gatheringororganizing information,makingdecisions.对于会议的一般性目标，我们是指从广义上的范围来举办会议，即寻找或解决问题，进行头脑风暴，收集或组织信息，做出决策。
2、Thespecificgoalmeanstheresultortheoutcomeofthemeetingsandconference s-deliveringeducation,discussingbusiness,providingasocialsettingforperso nalenjoymentandplanning.会议的特殊性目标是指会议的结果：传播教育，进行商业讨论，为个人喜好和个人计划提供社交环境。
展会英语学习计划作文范文
展会英语学习计划作文范文IntroductionAttending an exhibition is a great opportunity to learn and improve your English language skills. You will have the chance to communicate with people from different countries and cultures, and to learn about new products, technologies, and trends. In this learning plan, we will outline the steps you can take to make the most of your exhibition experience and improve your English language skills.Pre-Exhibition Preparation1. Research the Exhibitors and ProductsBefore attending the exhibition, it is important to do some research on the exhibitors and the products that will be showcased. This will help you to prepare for meaningful conversations and discussions in English. Look for information online, read press releases, and check out the exhibitor's websites to gain a better understanding of what they do and what they will be presenting at the exhibition.2. Brush Up on Your Business EnglishSince the exhibition will be a professional setting, it is important to brush up on your business English. Review and practice common business phrases and vocabulary, such as introductions, greetings, discussing products, negotiating, and making deals. You can use online resources, language exchange programs, or language learning apps to refresh your English language skills.During the Exhibition1. Engage in ConversationsDuring the exhibition, make an effort to engage in conversations with exhibitors and other attendees. Approach booths that interest you and strike up a conversation with the representatives. Practice your English by asking questions, sharing your own knowledge and experiences, and discussing the products or services on display.2. Attend Workshops and SeminarsMany exhibitions also offer workshops, seminars, and presentations on relevant topics. Attend these events to learn from industry leaders and experts, and to engage in discussions with other attendees. This will not only improve your English language skills but also give you valuable insights and knowledge about the industry.3. Network with ProfessionalsTake advantage of networking opportunities at the exhibition to meet and interact with professionals from around the world. Engaging in business card exchanges, casualconversations, and even socializing at networking events will give you the chance to practice and improve your English communication skills.Post-Exhibition Follow-Up1. Reflect on Your ExperienceAfter the exhibition, take some time to reflect on your experience. Consider what went well, what you learned, and how you can improve for future exhibitions. Reflecting on your experience will help you to identify areas for improvement in your English language skills and business communication.2. Follow Up with ContactsIf you made any valuable connections at the exhibition, follow up with your contacts via email or social media. Express your gratitude for the opportunity to meet them, and continue the conversation in English. This will not only help you to maintain and nurture your business relationships but also provide you with additional practice in using English for professional communication.3. Continue Language LearningFinally, make a commitment to continue learning and improving your English language skills. Consider enrolling in a business English course, finding a language exchange partner, or using online resources to practice and further develop your language skills. The more you practice, the more confident and fluent you will become in using English for professional purposes.ConclusionAttending an exhibition is a valuable opportunity to improve your English language skills, especially in a business context. By preparing ahead of time, engaging in meaningful conversations, and following up with contacts, you can make the most of your exhibition experience and enhance your language proficiency. With dedicated effort and continuous practice, you can become more confident and effective in using English for professional communication. Good luck!。
会展英语教案
会展英语教案教案标题：会展英语教案教学目标：1. 了解会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧；3. 提升学生的听、说、读、写能力，并能在会展场景中灵活运用。
教学重点：1. 学习会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧。
教学难点：1. 在会展场景中灵活运用所学的英语表达和沟通技巧；2. 培养学生的跨文化交际能力。
教学准备：1. 多媒体设备；2. 会展行业相关的图片、视频等教具。
教学过程：Step 1: 导入 (5分钟)通过展示一些会展行业的图片或视频，引发学生对会展行业的兴趣和好奇心。
然后与学生进行简短的讨论，了解他们对会展的了解程度。
Step 2: 基础知识讲解 (15分钟)通过多媒体设备展示会展行业的基本知识和专业术语，包括会展类型、会展流程、会展场地等。
解释这些概念，并与学生进行互动讨论，确保学生对这些概念有清晰的理解。
Step 3: 英语表达和沟通技巧 (20分钟)教授与会展相关的英语表达和沟通技巧，包括：- 介绍自己和他人；- 邀请和接受邀请；- 提供和寻求帮助；- 询问和提供信息等。
通过角色扮演和对话练习，让学生在实践中掌握这些表达和技巧，并给予他们实时的反馈和指导。
Step 4: 拓展活动 (15分钟)将学生分成小组，要求他们设计一个虚拟的会展活动，并用英语进行介绍和推广。
每个小组需要包括会展的主题、时间、地点、参展商信息等。
鼓励学生在介绍中运用所学的英语表达和沟通技巧。
Step 5: 总结和评价 (5分钟)与学生一起总结所学的内容，并评价他们在角色扮演和拓展活动中的表现。
鼓励学生提出问题和反馈意见，以便进一步改进教学。
Step 6: 作业布置 (5分钟)布置相关的作业，如写一篇关于会展的英语文章、收集会展行业的新闻报道等。
鼓励学生在课外继续学习和实践所学内容。
教学延伸：1. 邀请会展行业的专业人士来进行讲座或分享经验；2. 组织学生参观会展活动，让他们实际体验并运用所学的英语表达和沟通技巧。
增城展会英语培训学习计划
增城展会英语培训学习计划In today's globalized society, the ability to effectively communicate in English has become essential for both personal and professional success. As a result, the demand for English language training and education has grown significantly, especially in cities like Zengcheng, where international trade and business are thriving. In response to this demand, we have developed a comprehensive English training program specifically tailored to meet the needs of individuals in Zengcheng looking to improve their English language skills. Our program is designed to provide practical, interactive, and engaging learning experiences that will enable our students to confidently and effectively communicate in English, both in their personal and professional lives.Goals and ObjectivesThe primary goal of our English training program is to help our students develop strong English language skills that they can use in their everyday lives. Whether it's for business communication, travel, or personal relationships, we want our students to feel confident and capable in their ability to communicate in English. To achieve this goal, we have set the following specific objectives for our program:1. To improve students' speaking and listening skills in English, with a focus on pronunciation, fluency, and comprehension.2. To enhance students' reading and writing abilities in English, with an emphasis on vocabulary, grammar, and comprehension.3. To build students' confidence and cultural awareness when communicating in English, so they can effectively navigate cross-cultural interactions.4. To equip students with the necessary language skills to excel in professional settings, including presentations, negotiations, and networking events.5. To provide opportunities for students to practice and apply their English language skills in real-world scenarios, such as through group discussions, role-plays, and simulations. Program OverviewOur English training program is designed to be comprehensive, dynamic, and student-centered. We understand that every student has unique learning needs and preferences, so we have created a flexible program that can be adapted to accommodate a variety of learning styles. Our program consists of both classroom-based instruction and practical, hands-on learning experiences, ensuring that students receive a well-rounded approach to language acquisition.Below is an overview of the key components of our English training program:1. English Language Skills DevelopmentOur program includes intensive instruction in all four language skills: speaking, listening, reading, and writing. Students will engage in a variety of activities and exercises that are designed to enhance their language proficiency, including conversation practice, listening comprehension exercises, reading comprehension activities, and written assignments. Our experienced instructors will provide feedback and guidance to help students improve their language skills through personalized attention and support.2. Cultural CompetenceIn addition to language proficiency, our program also includes a focus on cultural competence. We believe that effective communication in English goes beyond just language skills; it requires an understanding of cultural nuances and sensitivities. As such, our program will provide students with opportunities to learn about different cultural practices, customs, and communication styles that will enable them to interact with confidence in international settings.3. Business English TrainingFor students who are interested in improving their English language skills for professional purposes, we offer specialized training in business English. This includes instruction on writing professional emails, conducting meetings and presentations, negotiating, and networking in English. Our program will also provide practical opportunities for students to simulate business scenarios and receive feedback on their performance.4. Real-World ApplicationWe understand that real-world application is essential for language acquisition. Throughout the program, students will have the opportunity to engage in authentic communicative activities, such as role-plays, group discussions, and presentations. Furthermore, our program will incorporate field trips and other experiential learning opportunities that will allow students to apply their English language skills in practical, real-life situations.5. Assessments and FeedbackTo ensure that students are making progress and meeting their language learning goals, our program includes regular assessments and feedback sessions. These assessments will help students track their improvement and identify areas for further development. Our instructors will provide constructive feedback and guidance to help students overcome challenges and continue to advance in their language skills.Training DeliveryOur English training program will be delivered through a combination of in-person and online instruction, providing flexibility for students to access the program in a way that best suits their needs and schedules. Our in-person classes will be held at convenient locations in Zengcheng, and we will also offer online classes for students who prefer to learn remotely. Our instructors are experienced in both in-person and online instruction, and they willensure that all students receive the same high-quality education, regardless of their preferred mode of learning.In addition to scheduled classes, students will have access to supplementary resources, such as online learning materials, practice exercises, and multimedia content, to further support their language learning outside of the classroom.ConclusionOur English training program is designed to empower individuals in Zengcheng to develop the language skills they need to thrive in today's globalized society. Whether they are looking to improve their language proficiency for personal reasons, academic pursuits, or professional advancement, our program will provide them with the tools and support they need to succeed. We are committed to delivering a high-quality, dynamic, and engaging English training experience that will leave our students feeling confident and capable in their ability to communicate effectively in English. We look forward to welcoming students to our program and helping them achieve their language learning goals.。
展会英语培训学习计划
展会英语培训学习计划IntroductionIn today's globalized business environment, effective communication in English is essential for success, especially in the exhibition industry. Whether you are a salesperson, a booth staff, or a business owner, being able to communicate with international clients and partners in English is a valuable skill that can lead to business opportunities and growth. This Exhibition English Training Program is designed to help participants improve their English language skills for various exhibition-related activities, including networking, presenting, negotiating, and delivering customer service. The program will focus on practical language use in real-life exhibition scenarios, and will be tailored to the specific needs and goals of the participants.Program ObjectivesThe main objectives of the Exhibition English Training Program are as follows:- To improve participants' overall English language proficiency, including speaking, listening, reading, and writing skills.- To develop participants' ability to communicate effectively in English during exhibition-related activities, such as greeting visitors, giving presentations, discussing products and services, negotiating deals, and providing customer support.- To enhance participants' confidence in using English in professional settings, and to reduce language-related anxiety and self-consciousness.- To raise participants' awareness of cultural differences and communication norms in English-speaking countries, and to help them adapt their language use and behavior accordingly.Program DesignThe Exhibition English Training Program will be a combination of language instruction, interactive activities, and practical simulations. The program will be divided into multiple modules, each focusing on a specific aspect of exhibition-related communication.Module 1: Basic Exhibition EnglishThis module will cover essential English language skills for basic exhibition interactions, such as greeting visitors, exchanging pleasantries, and introducing oneself and one's company. Participants will learn useful vocabulary, expressions, and phrases for making a good first impression, and will practice realistic role-playing scenarios.Module 2: Product & Service PresentationsThis module will focus on language skills for delivering effective product and service presentations in English. Participants will learn how to describe their offerings, highlight key features and benefits, and handle questions and objections from potential customers. They will also practice delivering elevator pitches and engaging in persuasive storytelling.Module 3: Negotiation & SalesIn this module, participants will learn how to communicate confidently and persuasively in English during negotiation and sales discussions. They will learn negotiation tactics, sales techniques, and persuasive language patterns, and will practice role-playing negotiation scenarios and objection handling.Module 4: Customer Service & Follow-upThis module will cover English language skills for providing outstanding customer service during and after exhibitions. Participants will learn how to handle inquiries, address complaints, follow up with leads, and build long-term relationships with international clients. They will practice handling customer service scenarios and writing effective follow-up emails.Module 5: Cross-cultural CommunicationThis module will focus on raising participants' awareness of cultural differences and communication norms in English-speaking countries. Participants will learn about cultural preferences, communication styles, and business etiquettes in different countries, and will practice adapting their language use and behavior accordingly.Program DeliveryThe Exhibition English Training Program will be delivered through a combination of in-person workshops, online webinars, self-study materials, and personalized coaching sessions. The program facilitators will be experienced language instructors with expertise in exhibition-related communication and cross-cultural business practices. Workshops: In-person workshops will be conducted at convenient locations for the participants. The workshops will incorporate interactive activities, group discussions, and role-playing exercises to help participants practice their language skills in a supportive and immersive environment.Webinars: Online webinars will be scheduled at regular intervals to supplement the in-person workshops. The webinars will cover specific language topics, cultural insights, and case studies, and will provide opportunities for participants to ask questions and engage in discussions with the facilitators and other participants.Self-study materials: Participants will be provided with a variety of self-study materials, including language guides, vocabulary lists, sample dialogues, and online resources. Thesematerials will allow participants to review and practice their language skills at their own pace, and to reinforce what they have learned in the workshops and webinars.Coaching sessions: Individual or small-group coaching sessions will be available for participants who require personalized assistance and feedback. These sessions will focus on addressing specific language challenges, building confidence, and setting language improvement goals.Assessment and Progress TrackingTo measure the effectiveness of the Exhibition English Training Program and to track participants' language improvement, assessment tools and progress tracking mechanisms will be implemented throughout the program.Pre-program assessment: Before the program starts, participants will complete a language proficiency assessment to gauge their current English language skills and identify areas for improvement. This assessment will help the facilitators tailor the program to the specific needs of the participants.Post-program assessment: At the conclusion of the program, participants will take a post-program assessment to evaluate their language improvement and overall program effectiveness. The assessment will cover the same language proficiency areas as the pre-program assessment, allowing participants to see their progress and identify further areas for improvement.Progress tracking: Throughout the program, participants will have the opportunity to track their language improvement through self-assessments and progress checks. They will be encouraged to set personal language improvement goals and to monitor their progress through regular practice, feedback, and reflection.Program SupportTo ensure the success of the Exhibition English Training Program, support resources and follow-up activities will be provided to participants before, during, and after the program.Pre-program support: Before the program starts, participants will receive pre-program support materials, including program schedules, language assessment instructions, and preparatory resources. This will help participants familiarize themselves with the program structure and content, and to prepare for the program accordingly.During-program support: Throughout the program, participants will have access to program coordinators and facilitators for any questions, feedback, or support they may need. The facilitators will provide ongoing guidance, encouragement, and resources to help participants stay engaged and motivated.Post-program support: After the program concludes, participants will have access to post-program support resources, such as additional language practice materials, continuedaccess to webinars, and opportunities for networking and peer support. This will allow participants to maintain and further develop their language skills beyond the program. ConclusionThe Exhibition English Training Program is designed to equip participants with the language skills and confidence they need to succeed in the exhibition industry. By focusing on practical language use in real-life exhibition scenarios, and by providing tailored instruction, support, and assessment, the program aims to empower participants to effectively communicate in English, build international connections, and capture new business opportunities. With a strong emphasis on hands-on practice, interaction, and personalization, the program will help participants unlock their full potential as global exhibition professionals.。
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Negotiate the products’ process and payment terms with visitors
20
2
十一
21
2
Unit 6 Dismantling and Follow-up Contacts
八
15
2
Unit 4
Part II
Call the organizer to enquire about raw space installation
Meet a booth designer to discuss booth design and construction
16
2
九
17
2
Unit 5 Exhibition Services and Booth Reception
24
2
十三
25
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
Part II
Dismantle the display items
Call Eric Blair the Purchasing Manager ofLondonKids’Paradiseto show gratitude
Send out relevant materials to visitors as promised
Design an application form and put it o the website
Make a call to invite a VIP exhibitor to an exhibition
10
2
Unit 3 BoothSaleand Application
Part I
Design an application form and put it o the website
Part II
Give a speech in the conference
Confirm with the organizer about the meeting facilities and meeting room arrangement
Report emergencies to the host of the conference
32
2
十七
33
2
Revision
34
2
Revision
十八
35
2
Final Exam
36
2
本课程实践环节
学时数
安排说明：
主要参考书（名称、编著、版本）
《会展英语实用教程》大连理工大学出版社主编：李红英第一版
《会展英语脱口秀》北京师范大学出版社主编：浩瀚第一版
说明与建议：
本课程主要目的是培养学生掌握从事一般会展工作的常用英语表达、专业词汇，能以英语为工作语言，进行基本的会展各个流程的工作。因此在课堂教学中，应多创设模拟实际工作情景和任务，以此培养学生的能力。
Part I
Assist exhibitors in dismantling their booth items after the exhibition
Safeguard the exhibition venue and exhibitors’ personnel and materials
22
2
Deal with exhibitors’ and visitors’ additional requirements
十
19
2
Unit 5 Exhibition Services and Booth Reception
Part II
Select qualified booth staffers
Receive visitors and identify prospects
Write an invitation letter to exhibitors
二
3
2
Unit 1 Preparations for Exhibition
Part II Exhibitor’s Diary
Visit the exhibition center / hall in our city
Assign tasks to colleagues before attending a show
26
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
十四
27
三
5
2
Unit 2 Exhibition Promotion and Enquiry
Part I Organizer’s Diary
Promote a new show to exhibitors
Design a prospectus for the trade show
6
2
Unit 2 Exhibition Promotion and Enquiry
北京京北职业技术学院
学期授课计划
201至201年度第二学期
专业名称：会展策划与管理
课程名称：会展英语
授课班级：会展策划与管理
教师姓名：
201年2月20日
教材名称及版本
会展英语
主编
黄晓彤、
文前国
出版社
外语教学与研究出版社
教学大纲（名称、编著、版本）
《北京京北职业技术学院英语教学大纲》第二版
北京京北职业技术学院英语教研室编写
教研室主任签字：
职业技术学院教务处制表
Call the organizer to change the booth option
Call the organizer to cancel the booth reservation
12
2
七
13
2
Unit 4 Booth Design and Installation
Part I
Design an exhibitor order form
Part I Organizer’s Diary
Call the manager of AsiaWorld-Expo to book a venue
Call the Sales Manager of Desheng to promote the show
四
7
2
Unit 2Exhibition Promotion and Enquiry
Make a call to invite a VIP exhibitor to an exhibition
六
11
2
Unit 3 BoothSaleand Application
Part II
Fill in the application form and send it to the organizer
教
学
目
标
通过教学，使学生熟悉会展中两个重要角色——主办方和参展商的工作流程，掌握会展的基本词汇表达，学会设计招展书、填写表格和撰写邀请函的能力，培养学生运用英语进行一般的展会操作和交流的能力。
根据
Байду номын сангаас教学
大纲
处理
教材
情况
一、内容增删说明
本学期授课时间为1-17周，18周期末考试。授课内容为全书的1至8单元。根据教材的特点和学生未来工作需求，适当增加会展情景对话。
二、重点难点分析
重点是会展作为会展主办方和会展参展商的工作流程，各个工作流程中的常用表达。
难点是作为参展商的工作人员的展位接待工作，各种文案工作的处理。
授课进度表
总学时数：51学分数：3
周次
课次
学时
教学内容
一
1
2
Reflection on last year’s study
Introduction tothe courseof this term
Unit 6 Dismantling and Follow-up Contacts
Part I
Design a questionnaire to receive feedbacks from visitors and exhibitors
十二
23
2
Unit 6 Dismantling and Follow-up Contacts
14
2
Unit 4
Part I
Call the official booth contractor and talk about standard row booth installation
Send booth design rules and regulations to the official booth contractor and exhibitors
2
Unit 7 Convention Planning and Enquiry
Part II
Apply for conference attendance
Make preparations for attending the conference