英文商务写作技巧培训
怎么学商务英语
怎么学商务英语学习商务英语是现代职场中不可或缺的一项技能。
随着全球经济的发展，商务交流不再局限于本地市场，而是越来越多地涉及跨国公司和国际贸易。
因此，掌握商务英语对于进入国际市场，拓宽职业发展空间至关重要。
下面将为大家介绍学习商务英语的一些有效途径和技巧：1. 建立语言基础：首先，要学习商务英语，需要先掌握英语的基本语法和词汇。
可以通过参加英语培训班、自学英语教材、听英文歌曲、看英文电影等方式来提高英语水平。
2. 学习商务英语词汇和短语：商务英语中有很多特定的词汇和短语，掌握这些词汇和短语对于理解商务交流非常重要。
可以通过背诵商务英语词汇书籍，或者参加商务英语课程来学习。
3. 听力练习：商务谈判经常涉及较为复杂的讨论和交流，因此要提高听力技巧非常重要。
可以通过听商务英语实例、商务讲座、商业新闻等来提高听力水平。
4. 模拟对话：商务英语对话在实际应用中非常常见。
模拟商务对话是很好的练习方法。
可以找一个学习伙伴或者参加商务英语培训班，与他人一起模拟商务对话。
5. 阅读商务英语材料：阅读商务英语材料可以帮助拓宽商务英语词汇量和语言表达能力。
可以读商务报刊、商业杂志、商务英语教材等。
6. 写作练习：商务英语写作是商务交流的重要组成部分。
可以通过写商务邮件、商务报告、商务提案等来提高写作水平。
7. 练习口语：商务英语口语非常重要，可以通过参加商务英语口语班、与外国人交流、参加商务英语角等方式来提高口语表达能力。
8. 观看商务英语视频教程：现如今，很多教育网站上都有商务英语的视频教程，通过观看这些视频可以加深理解与记忆。
9. 经常与外国人交流：与外国人交流是学习商务英语的最佳方式之一。
可以利用社交平台、语言交换等方式结识外国人朋友，与他们保持联系并进行交流。
总之，学习商务英语需要一定的时间和精力，但只要坚持不懈地进行学习和练习，就能够掌握商务英语的基本技能。
通过学习商务英语，我们可以更好地适应职场环境，提升职业竞争力，为个人职业发展打下坚实的基础。
商务英语写作实训 Chapter 3-refusal letter
Sample Study
Dear Mr. Stone, Thank you very much for your letter dated September 7, 2008. We have mailed you all the brochures and price information you need.
State the refusal
☺bad news ☺constructive suggestions
Close positively ☺a forward look ☺an alternative to the refusal ☺ good wishes ☺ Freebies ☺Resale or sales promotion
Ways of thinking
❖1. Beginning with something agreeable for both the sender and the recipient
❖2. Explaining the reasons directly but tactfully
❖3. Implying the refusal and offering constructive suggestions or alternatives
Contents
Get Started Compose Your Message
Sample Study Read for Reference Check Yourself
Lead-in
Dear Mr. Lockett,
It is a great pleasure to receive your first order for 60 dozen toys. But we are very sorry to inform you that your order No. 3268 has to be canceled as you haven’t reached our minimum amount for every order.
商务英语邮件写作培训
建议：短段落加空行
• 8. Vague messages with details missing (意思表达 不清，缺少细节) Eg. 如果在读完一封电子邮件却不清清楚要干嘛是件很糟糕的事情。 Eg. 发信人问了你2个问题，你却只回答了一个。
• 我想从另一个角度来探讨一下这个问题。
举个例子 See your paper
What’s wrong with this email?
Reference 1
What’s wrong ?
Reference 2
Checklist
• SMART原则：Specific(具体), Meaningful(有意义), Appropriate(恰当), Relevant(相关), Thoughtful(体贴周到)
• 4. Keep caps lock off
• 大写字母读起来费劲儿，且像大喊大叫 • 不要全部小写且缩写，比如：if u write in this way u r thot of as lazy and
• 尽量使用形象的语言描述你要沟通的信息。
• Eg.
• I can see what you mean.
• 我明白您的意思。
• Your suggestions look good.
• 你的建议似乎不错。
• I would like to take a look at this issue from another perspective.
• Eg: 昨天我们的会面非常愉快。它提供了很好的机会，让 我进一步了解了你们的新项目，这个项目听起来很有趣。
成人商务英语学习特点及教学技巧
成人商务英语学习特点及教学技巧
目录
摘要 (1)
一、引言 (2)
二、成人商务英语的学习特点 (2)
（一）生理特点 (2)
（二）心理特点 (3)
（三）认知方式特点 (4)
三、成人商务英语的教学技巧 (4)
（一）帮助学生消除焦虑感 (4)
（二）减少母语迁移 (5)
（三）采用灵活多样的教学方式 (6)
（四）利用现代网络技术 (7)
四、结束语 (7)
参考文献 (8)
摘要
随着全球一体化进程的加快，跨国经贸活动日益繁荣，成人商务英语教育在我国持续升温,越来越多的成人选择学习商务英语，并付出了艰苦的努力，但由于成人特有的生理、心里、认知特点，一部分成人学生学习商务英语的过程并不顺利。
如何帮助成人学生高效、便捷的学习好商务英语的理论知识，并具备相应的交流能力，是商务英语一线教学活动中必须解决的哦问题。
本文从分析成人商务英语的学习特点出发，分析了成人学习商务英语的优势和短板，提出了成人商务英语教学的技巧。
关键字：成人商务英语；学习特点；教学技巧
1。
企业员工英语培训方案
企业员工英语培训方案随着全球化的加速和贸易自由化的推进，英语已经成为了全球通用语言。
在国际贸易中，英语不仅作为商务交流的工具，还是国际合作的桥梁。
因此，企业员工的英语水平已成为企业竞争力的重要因素之一。
本文将会为大家介绍企业员工英语培训方案。
一、培训目标企业培训的目标是让员工掌握基本的英语听、说、读、写能力，并能够在商务场合中运用。
培训的阶段目标可以分为三个等级：初级、中级和高级。
初级阶段的培训目标主要包括基础英语知识的掌握，能够应对日常商务交流；中级阶段的培训目标则是更深入的语法和商务英语词汇的掌握，能够达到熟练的商务英语表达能力；高级阶段的培训则是针对企业中涉及较为专业的领域进行深入的英语学习。
二、培训内容（一）听力训练1. 日常商务英语交流通过模拟商务场景的真实对话情景，让学员热身并了解商务场景下的英语交流模式。
2. 听力技巧培训有助于增强学员听取商务级别的英语录音、视频时的准确性和速度。
3. 场景模拟训练利用案例学习法，设计特定商务场景，引导学员获得实践技能提升。
（二）口语训练1. 日常生活用语了解日常生活常用句型及表达方法，掌握基本商务英语口语能力，例如面谈、电话沟通。
2. 商务谈判技巧了解商务谈判的常用口语及技巧，掌握英语商务谈判的基本口头技巧，例如说服、交涉等。
3. 规范发音规范的英语发音是英语口语的基本功，让学员全面掌握基本英语发音规则，并矫正学员的发音重点。
（三）阅读训练1. 阅读技巧让学员了解英语阅读的基本技巧和方法，如略读、精读、注记等。
2. 阅读理解让学员能够独立阅读商务文献、报表、商务资讯等，了解英美业内最新动态，掌握有效获取信息的技巧。
3. 商务英语词汇帮助学员掌握商务英语必要的词汇和商务术语。
（四）写作训练对于员工的英语写作训练，我们主要从以下三个方面进行培训：1. 写作技巧让学员掌握英语写作的基本技巧和方法，如写作习惯、结构、技巧等。
2. 商务写作让学员能够正确地使用商务英语写作技巧，如报表撰写、邮件写作、英文简历写作等。
商务英语写作知识要点
商务英语写作知识要点商务英语写作知识要点01 IntroductionSchool Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structuresBusiness Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship1. Principles of Business Writing: 7CClarity 清晰Correctness准确Conciseness简洁Courtesy 礼貌Concreteness具体Completeness完整Consideration周全2. Logical Organization①因果关系(Cause & Effect) ②时间顺序(Chronological Development)③序列顺序(Sequential Development) ④⽐较(Comparison)⑤⼀般到特殊(From General to Specific) ⑥特殊到⼀般(From Specific to General)02 Layout of Business Letters1. The Essential Parts of a Business Letter:1)Letter head 2)Reference3)Date line 4)Inside Address5)Salutation 6)Body of the letter7)Complimentary Close 8)Signature2. Letter Styles: Full B lock S tyle(齐头式)，Indented Style（缩进式）and Mixed Style（交错式）3. Letter head identifies the sender of the letter. It includes:1)Company’s logo 2)Its address and postal codes3)Telephone number, Fax number 4)Internet address, e-mail address5)Telegraphic and telex address 6)A trademark or a brief slogan4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker.Principles of the body: Clarity, Consideration, Correctness5. Organization of the body:1)Opening or Introduction 2)Details3)Responses or Action 4)Close6. Optional Parts of the body1)Attention Line 2)Subject Line3)Enclosure 4)Carbon Copy5)Postscript附⾔7. Layout of the Envelope: The Indented Form and theto ensure the grammatical sense. It’s important to use open punctuation consistently in the letter（18）03 E-mail/doc/e815a6a5f524ccbff1218414.html yout of Heading1)T o: (email address of the recipient )2)From: (email address of the sender—usually automatically filled in)3)Date: (automatically filled in)4)Subject (main idea of the message)5)Cc: (carbon copy– recipients whom the author wishes to inform of the message publicly)6)Bcc: (Blind carbon copy- recipients who are secretly being informed of the message)7)Attachment (the files you desire to send along with the message)2. Body: Salutation + Content + Complementary Close + Signature3. Points to ponder when writing1)Write a meaningful subject line.(主题栏意义明确)2)Keep the message focused and readable.（⾏⽂重点突出、排版清楚易读）3)A void attachments.（少发或不发附件）4)identify yourself clearly.（标明⾝份）5)Be kind. Don’t flame.（⼼平⽓和）6)Proof read.（仔细较读）7)Don’t assume privacy.（注意保护隐私）8)Distinguish between formal and informal situations.（分清场合和事宜）9)Respond promptly.（及时回复）10)Show respect and restrain.（宽容限制）04 Good News & Bad News Letters1. 商务信函种类：1)询盘enquiries2)发盘response to enquiries3)订单函order4)订单确认函order acknowledgement 5)确认函confirming letter6)拒绝函declining letter7)礼节函social letter8)建⽴商务关系的信函（买⽅或卖⽅之间）Establishment of business relationship2. General structure of Good News Messages and Neutral Messages——Direct Approach3. Occasions of Direct Approach1)Making enquiries or responses to enquires2)Making orders or order acknowledgements3)Confirming letter 4)Social letters 5)Declining letter 6)Establishment of business relationship4. Structure of Good News Letter:1)Begin with the main point (Introduction)2)Present necessary explanations (Details)3)Cover the remaining part of the objective (Action)(询价)4)End with adapted goodwill (Close)5. Useful sentences for closing of the good news letter:1)Looking forward to hearing from you.2)I hope this information will help you.3)We look forward to receiving confirmation of the reservation.4)It’s great to be worki ng together once again.6. Indirect Approach to Bad News Messages1)Don’t tell the bad news at the beginning.2)Begin with some good news or neutral information.3)Give explanations before releasing bad news.7. General Structure of Bad-news Messages:1)Begin with a buffer缓冲(introduction)2)Explain why the refusal has to be made (details)3)State the refusal (action) 4)Close positively (close)8. State the Refusals1)Make the refusal clear without misunderstanding.2)Offer some constructive and feasible suggestions.9. Close of Bad News Letter:1)Polite 2)Positive 3)Confident4)Do not remind your readers of the negative message.5)Do not apologize for your refusal10.Ways to buffer:1) Showing positive attitude, appreciation2) Showing sympathy and care3) Demonstrating understanding11. U seful sentences for explaining why the refusal has to be made (Present objective, reasonable and convincing reasons. Make the impression that the refusal is necessary and based on careful consideration)1) Had we not gone through careful and thorough in vestigation, we wouldn’t have made such a decision.2) It is on the basis of careful consideration that we made such a decision.12. To be avoided: We mustreject/turn down/refuse/disappoint youY ou surely understand …..We were surprised at your request.Y ou claim / Y ou state in your letter…This is the best we can do05 Complaint Letter1. Inevitable Complaints:1)Improperly filled order 2)Damaged merchandise商品；货物3)Misunderstanding about prices2. Direct approach to Complaints and Claims:Business people want to know as soon as possible when something wrong has happened to their products or services so that they can correct the situation immediately. Directness lends to clarity of purpose and success.3. Types for complaints1)Complaint for Poor Quality2)Complaint for Shortage3)Complaint for Invoice Mistake 4)Complaint for Delivery Delay5)Complaint for Wrong Items6)Complaint for Poor Packaging4. Structure of Complaint letter1)Explanation of Problem + Background Information (what situation, when, color, model No.)help to identify the problem + How Y ou Suffered (if necessary)2)Action required with deadline ( replace the faulty goods, refund the money, repair the goods, etc)3)Warning (strong but polite)5. Reply to Complaint Letter(括号内是句型)1)Explanation the problem + Background(T hank you for your letter of…About our delay ofshipment. We are sorry for not having been able to deliver the goods you ordered o n)2)Action required + Deadline (We take theresponsibility for the mistake and we willarrange for the replacement to be sent toyou within two da ys.) 3)Ending (Poli te We can assure you thatevery effort will be made to ensure thatsimilar erro rs.)6．U seful Sentences for Complaint Letter1）Describe the problem：On examination, we found all the goods were wetted.2）Action Required：Therefore, we are compelled to claim against you. We appreciate your seeing the matter seriously and arranging for the delivery within 5 days.3）Strong Demand：We will ask for the law if you cannot send the goods to us within 10 days.4)Courteous demand for action：In view of our friendly business relations, we are sure that the matter will be settled appropriately06 Persuasion/sales Letter（促销/推销函）1. Approach of Persuasion Letter——Indirect Approach2. General structure——AIDA1) T o Arouse Attention2) T o Create Interesta)Benefits of the goodsb)Choose the right appeal to feature your product or servicec)Appeals mean the strategies you use to present a product or service to your readers.d)Emotional Appeals: How people feel, taste, smell, hear, and see. Strategies that arouse people through love, anger, pride, fear, and enjoyment.（Perfume, candy And food etc.）e)Rational Appeals: Reason---thinking mind. Strategies based on saving money, making money, doing a job better, or getting better use from a product.（Automobile tires，Tools，Industrial ，equipment）3) Desire: T o Convince the readera)Benefits of the goodsb)Point out and stress all the benefits that your product can offerc)Determine the strongest psychological selling point:stressing a product’s benefits rather than its physical features4) T o Motivate Actiona)Ask for orders.b)Offer other incentives that will make your reader responsive: a gift, a limited availability and a discount.c)No-risk guarantee. d)Strengthening words.3. Principles of Persuasion Letter Writing1)Vivid language. 2)Be concrete.3)Focus on central selling point. 4)Use inductive（归纳）approach (deductive演绎).5)S ome ―don’t‖ in Persuasion letter.a)Don’t exaggerate.b)Don’t belittle your reader.c)Don’t speak ill of your competitors.Show the reader what you can do, but not what others can not do!07 Memo/memorandum1. Components of Memo1)HeadingMEMORANDUM / C ompany’s Logo / SloganT o: (reader’s name and job title)From: (writer’s name and job title)Date: （complete and current date)Subject: (what the memo is about, highlighted in some way) ---Informative2)BodyOpening---state the purpose---DirectDetails---Highlighted3) ClosingAction or Conclusive Sentence2. Characteristics of Successful Memos1)Subject Headings 2)Single topic3)Conversational tone—Informal 4)Conciseness---A void Wordy Sentences 5)Visual Signaling：numbers/ bullet s编号?boldface斜体italics斜体?heading3. Three points to A void1)A void abruptness 2)A void over-politeness3)A void unnecessary expressions4. AttentionInside the companyOne topic in one memoWithout company letterhead08 Meeting MaterialPart 1 Notice1. The Nature of Notice1)Purpose: To give information briefly and make the reader follow the message quickly2)Form to expressa)written on a blackboard or bulletin board公告板b)written as a memoc)written as a letter d)written as a postcarde)written in an email2. Types of NoticeMeeting noticeNotice for Greeting New Colleagues Holiday Notice Practice Notice3. Layout of Notices1)Heading (Subject matter or Notice)2)Body (time, place, purpose, materials)Full-blocked formUse asterisks or bullet points or numberLeave spaces between headings and different sectionsUse capitals, bold, italics or underlyingUse sub-headings3)Name and position（右下⽅4)Date(右下⽅4. Language Tone of Notices: Brief; Specific; Eye-catching; Polite5. Useful expressions1)请注意……Please note that…2)我们很⾼兴通知您……We are pleased to inform you…W e have pleasure in informing you that…3)我们想通知您……We would like to notif y you…4)我们特此奉告……We have the honor to apprise you of…5)我们冒昧奉告……We take the liberty of announcing to you that…Part 2 Meeting Agenda6. Difference between Agenda & Schedule:1)An agenda: T opics to be discussed at a meeting; before the meeting is held.2)Schedule: Work timetable.agenda是会议的议程，代办事项表。
企业英语培训教案
企业英语培训经典教案第一章：商务英语沟通基础1.1 简介：介绍商务英语沟通的重要性和基础概念。
1.2 教学目标：理解商务英语沟通的基本原则和技巧。
1.3 教学内容：商务英语沟通的基本原则，包括清晰性、简洁性、礼貌性和专业性。
1.4 教学方法：小组讨论、案例分析和角色扮演。
1.5 教学评估：小组讨论的表现和角色扮演的演示。
第二章：商务电子邮件写作技巧2.1 简介：介绍商务电子邮件的重要性和基础概念。
2.2 教学目标：掌握商务电子邮件的写作技巧和格式。
2.3 教学内容：商务电子邮件的格式，包括邮件头、邮件和邮件尾。
2.4 教学方法：小组讨论、案例分析和写作练习。
2.5 教学评估：学生写的商务电子邮件的质量和准确性。
第三章：商务会议口语技巧3.1 简介：介绍商务会议口语的重要性和基础概念。
3.2 教学目标：掌握商务会议口语的技巧和表达方式。
3.3 教学内容：商务会议口语的常用表达方式和技巧。
3.4 教学方法：小组讨论、角色扮演和口语练习。
3.5 教学评估：学生在角色扮演中的表现和口语练习的准确性。
第四章：商务谈判英语技巧4.1 简介：介绍商务谈判英语的重要性和基础概念。
4.2 教学目标：掌握商务谈判英语的技巧和表达方式。
4.3 教学内容：商务谈判英语的常用表达方式和技巧。
4.4 教学方法：小组讨论、角色扮演和谈判练习。
4.5 教学评估：学生在角色扮演中的表现和谈判练习的准确性。
第五章：商务报告和演讲技巧5.1 简介：介绍商务报告和演讲的重要性和基础概念。
5.2 教学目标：掌握商务报告和演讲的技巧和表达方式。
5.3 教学内容：商务报告和演讲的技巧，包括结构设计、语言表达和演示技巧。
5.4 教学方法：小组讨论、角色扮演和演讲练习。
5.5 教学评估：学生在角色扮演中的表现和演讲练习的准确性。
第六章：国际贸易英语6.1 简介：介绍国际贸易英语的重要性和基础概念。
6.2 教学目标：理解国际贸易英语的专业术语和表达方式。
世纪商务英语写作训练Lesson-4-Sales-Letters
How to Write a Sales Letter
4.To encourage action This means confidently asking for the audience’s cooperation and specifying actions to be taken by the audience. As a writer, you must persuade your reader to take the action—to visit your company, to receive your representatives, to place an order, or click your website on the Internet. Notice the use of the imperative sentences with the verbs ―call‖, ―ask‖, ―speak‖, ―start‖ and ―send‖. The short, forceful verbs literally urge the reader to take immediate action. For example: Call us toll-free at 67382222 to place your order, or mail us your check or credit card number.(imperative sentence)
Sample Anaቤተ መጻሕፍቲ ባይዱysis
Sample 1: Dear Sirs: Mark Twain once remarked, ― Always do right. This will gratify some people, and astonish the rest.‖ Perhaps this is one of the reasons our phoenix is so popular among the car owners. Doing right by our customers and their cars is the object we have been pursuing. But it is not tricky because your mending shop is well equipped to keep cars in a perfect running condition.
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英文商务写作技巧培训
英文商务写作是现代商业领域中至关重要的一项技能，因为它能够帮助我们在全球范围内与客户、同事和合作伙伴进行有效的交流和沟通。
然而，对于许多人来说，英文商务写作可能是一项挑战，因为它需要丰富的语言能力和专业知识。
为了帮助您提高英文商务写作技能，我们提供了一系列的英文商务写作技巧培训，以下是其中的一些：
1. 认真阅读和分析商务文件：阅读并分析商务文件（如报告、备忘录、电子邮件等）是提高英文商务写作技能的重要步骤。
在阅读这些文件时，要注意语言用法、句子结构、排版和格式等方面，并学会从中提取关键信息。
2. 提高语言能力：良好的语言能力是英文商务写作的基础。
要提高语言能力，可以通过阅读商业杂志、书籍、报纸等文献来扩大词汇量和语言技巧。
3. 熟悉商务写作格式：商务写作格式的标准化可让读者更容易理解和处理文档。
要熟悉商务写作格式，可以阅读商业文档的样本，了解其结构、布局和格式。
4. 简明扼要：在商务写作中，简洁明了是非常重要的。
要注意严谨的语言，确保文章流畅、条理清晰、有重点，这样可以让读者更容易理解和使用您的信息。
5. 练习：要想提高英文商务写作能力，就需要进行反复练习。
可以从撰写简单的电子邮件开始，逐渐增加难度，直到能够轻松撰写
复杂的商务文件。
以上是提高英文商务写作技能的一些基本技巧。
通过这些技巧的学习和实践，您将能够更有效地与全球商业伙伴进行沟通和交流，以达到更好的商业成果。