商务英语翻译实训英译汉1
商务翻译实践文本1.doc
“No innovation can replace direct discussions”From Fortune, July 26, 2004That’s what Samsung CEO Jong-Yong Yun, whose company prizes technology, says about understanding local markets. Going global has always been a tricky business. For many people, the emergence of a global economy has meant unprecedented wealth and unparalleled access to goods and services. A cosmetics brand born in Tennessee can become wildly popular in Shanghai. For those in business, however, globalization has brought unrelenting change and fierce competition. To find out how the best companies manage in a world that’s getting smaller and more complicated, we asked two CEOs of Fortune Global 500 companies how they’ve stayed on the top of the game. Whether based in Europe, the US, or Asia, they’ve successfully managed global businesses in everything from refrigerators to fragrances. Here’s what they had to say. Lindsay Owen-JonesL’OrealCEO since 1988ON WHAT MAKES A GLOBAL BRAND: Ultimately it is a question of imagination and intuition in equal parts. It is intuition (when one asks) what do these brands have that just might seduce the world? But also in terms of imagination, what could they become to seduce the world? It took imagination to think that a nice, homey, very basic, user-friendly, popular, and cheap but really not sophisticated make-up line called Maybelline made in Memphis could become the hottest thing for young women in Shanghai. That is why this business is always looking for candidates who not only have basic business disciplines but also an ability to dream. We call them, in French, poets et paysans.ON RESEARCHING MARKETS: We try to do a major market visit every month. Since the beginning of the year we’ve been to the US, Japan, R ussia, Germany, and Brazil. Typically, the first day we will spend just visiting stores. That is an opportunity not just to look at the stores but to look at what women are wearing and what they’ve got in their shopping carts. You look at them buying all kinds of other things, not just our products. I usually like to have a quick look at the clothes department if it is a department store. Or perhaps cereal or instant coffee if I’m in a supermarket. ON BEAUTY: Understanding what women want anywhere, including your home country, is a major challenge, especially in something as personal as beauty. People do not talk honestly of their aspirations. You knock on the door and say, “Do you have a secret aspiration to be a chic French woman?”-they would laugh you out of the door. The key words I would use are observation, cultural understanding, empathy, and intuition. These are probably more important than the traditional scientific marketing-research approaches. I think we are helped by our European heritage. Cultural diversity is an everyday factor of differences. Our success in the US has been heightened by our understanding and awareness of ethnic differences. Every new country you are successful in gives you an added dimension of understanding how the world is different.ON SETTING AN EXAMPLE: When you have spent a day tramping from morning to evening, and from store to store, eating sandwiches in a minibus as you go from one place to another, you are sending an unwritten message to teams everywhere in the world that the CEO is doing the same thing he expects them to do- which is for all of us to avoid (living) in some sort of ivory tower and to listen to our customers.ON LONG-TERM PLANNING: Everybody who manages a business at L’Oreal has a basic responsibility to the company to do what we call “a cow and calves policy”. You are responsible not only for managing today’s business but also for preparing what will be profitable many years after you have left that particular country or assignment. And you will be judged not only on your ability to produce the numbers now but on the credibility of the plans that will be there when you leave—to create businesses that one day will be the future.Charles O. HollidayDuPontCEO SINCE 1998ON GLOBAL EXPANSION: Developing countries are growing more rapidly, but you need to make sure you are bringing in the right products and services at the right time. We have ways of looking at the economy in each country to see if it’s ready for agricultural products, automotive products, or construction products. The metric we had going into a developing country was $1,000GDP per capita, and that’s still a general rule of thumb. But averages can be terrible in developing countries because they can be much different in the cities than in the country. You see that in China, where the differences in income are as wide as they can be between the coastal areas and the inner provinces. So we’ve done regional breakdowns. We look at Jakarta vs. the rest of Indonesia, for example. Jakarta might have a GDP of $1,500 per capita, yet the rest of the country is at $800. We might put in distribution around the major cities if we can’t get it into the entire country yet. In China, we sell our Corian countertop material to the upper end. We also bought a producer of solid-surface countertop that’s lower end. We are using our branding on it and all our technology to make it an even better lower-end product.ON CHINA: We see China as a big logistics and distribution challenge. We build smaller facilities close to our customers to maximize the logistics, as opposed to a big, cost-efficient plant. The other thing about China is they are turning out about 300,000 engineers a year, compared with 62,000 in the US, and they are technically just as good as our crop in the US, so we are doing more of our engineering in China.ON US COMPETITIVENESS: The real test is if we can go to a higher level of knowledge-content products, which means more research and development around biotechnology and nanotechnology. If we are successful in leading the world in those sciences, then the US is going to be very successful. If we can’t, it is more problematic. Let’s take genetically modified food, which is a big business for us. The US is a world leader today. And the approvals from other parts of the world are starting to come in. Brazil and China are accepting genetically modified soybeans, for instance. It’s a great example of how the US is winning.。
电子商务专业英语商务英语翻译
1你能报给我这些商品的价格吗？Would you please quote me the price of these goods2 所报价格需包括到温哥华的保险和运费。
Price quoted should include insurance and freight to Vancouver3 希望您报成本加运费、保险费到温哥华的最低价格。
I’d like to you quote the lowest price of CIF to Vancouver4 请告知我们贵方能供货的价格。
Please inform us of the prices at which you can supply5 若贵方价格合理，我们可能向你们大量订货。
If your prices are reasonable, we may place a large order with you6 若我方向你们长期订货，请告知能给予多少折扣，不甚感激。
If I give you a long-term regular order, please let us know what discount you can grant，I really appreciate.7 请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价格，其中包括我们百分之五的佣金。
Please quote us the lowest price of CIF to Seattle, for each of the following goods ,including our five percent commission.1.我们的包装完全适合于海运。
Our packing is completely suitable for transport by sea2.我们将完全按照你的指示包装货物。
We will packing the goods completely according to your instructions3.为了避免损坏，货物将采用木箱包装，但是这种包装的费用比较高。
(完整版)商务英语句子翻译整理
1、我们愿与贵公司建立业务往来。
We are willing to establish trade relations with your company.2、我们愿为发展双方贸易提供机会。
We wish to offer you an opportunity to develop bilateral trade.3、我公司经营电子产品的进出口业务，希望与贵方建立商业关系。
This corporation specializes in importing and exporting electronic products and wishes to enter into business relations with you.4、根据你公司1月20日来函要求，现附寄目录一份。
As requested in your letter of Jan.20, we enclose a copy of our catalogue.5、对你努力为我公司开拓市场，深表感谢We very much appreciate your efforts to explore the market for our products.6、我们相信，我们双方的业务将随着时间的推移而得到发展。
We are sure that the business between us will be promoted in years to come.7、我们保证对于贵方的询价给予充分的重视。
We assure you of our best attention to any inquiries from you.8、殷切地盼望早日来函。
We anticipate a prompt reply from you.9、如果你方报价具有竞争性，交货期可接受的话，我们愿向你方订货。
We shall be very glad to place our order with you if your quotation is competitive and delivery date acceptable.10、一旦收到你方具体询价，我们将电告报价。
英汉汉英翻译实训教程Chapter Ten Skills for Canton Fair Translation-文档资料
Skills for Canton Fair Translation
英汉汉英翻译实训教程
Chapter Ten
货币金额
（2）合同总价为叁佰贰拾万美元。 [原译]: The total contract value is $ 3, 200, 000. [注]：表面上看, 原译似乎完全正确, 而且在商务英语的课本中亦常有此写 法。然而,就正式合同而言, 原译则不够准确、严谨, 甚至存在严重隐患或漏 洞。 [改译]: The total contract value is US $ 3, 200, 000. 00 (Say: the 1. 在日常用语中 $通常是指 US$, 即美元 , 但也可代表其他某些货币 , 如HK$, United States , Dollars Three Million Two Hundred Thousand Only). Can$等。因此, 译文中准确的货币符号应为US$。 2. 原译中金额数字的写法也不够严密, 根据原文的文义, 译文中的金额应为 大写或者大小写，即便只用小写，也应加上小数点后的两位，即 3,200,000.00 。 3. 在合同金额较大的情况下, 如果金额数字只是小写, 则易出现差错, 而且 小数点(.) 和分节号(,) 容易混淆, 如稍有不慎, 就会导致严重后果。
Skills for Canton Fair Translation
英汉汉英翻译实训教程
Chapter Ten
货币金额
合同价款和支付条款是对外经贸合同主要条款之一, 对合同各方关系重大,必须明确规定。 合同金额数字应高度准确、缜密, 无懈可击。 但在这些条款的翻译中仍出现不少问题, 最为典型的是 有关货币金额的译文不够规范、严谨, 存在漏洞,如货币符 号的写法不完整、译文中缺少大写、漏写小数点的后两位以 及混淆小数点和分节号等等。
商务英语翻译实训指导书
商务英语翻译实训指导书实训一：商标、品牌及商号的翻译目的要求：鉴赏商标、品牌、商号的翻译；掌握几种常用的翻译方法；能够翻译一些基本的商标、品牌和商号实训步骤：一、商标和品牌翻译二、商号的翻译三、商号翻译专题实训内容：一、商标和品牌翻译1. 鉴赏若干英语商标汉译文及汉语商标英译文HEAD & SHOULDERS 海飞丝SAFEGUARD 舒肤佳新飞（冰箱） FRESTECH格力（空调）GREE2.介绍商标、品牌的定义和两者之间的联系商标(Trademark)（用™表示）的定义品牌(Brand)的两个部分3. 通过实例讲解商标和品牌的翻译方法（1）音译（2）意译（3）音意结合（4）自由译（5）转译（6）部分译或不译二、商号翻译1、分析若干商号的译文HSBC Hong Kong & Shanghai Banking Corporation IBM International Business Machines Corporation 中国石油天然气集团公司（简称中国石油集团）中国石油天然气股份有限公司2、通过实例介绍商号的翻译方法（1）音译Valero Energy Corporation青岛啤酒股份有限公司意译The Royal Bank of Scotland中远航运股份有限公司谐音法Fuji Xerox Co., Ltd.颐高集团增译/减译Ericsson (Sweden)上海共明翻译服务有限公司转译部分译或不译LG CorporationTCL公司三、商号翻译专题1、一般性“公司”英语词汇的介绍2、专门性“公司”英语词汇的介绍3、汉语“工厂”“酒店”“饭店”“宾馆”“商店”“大厦”等词汇的翻译（1）工厂一般性“工厂”专门性“工厂”(2) “酒店”、“饭店”、“宾馆”“酒店”、“饭店”、“宾馆”常译作“Hotel”酒店、饭店、宾馆名称可音译或意译，如：锦江宾馆（上海）白天鹅宾馆（广州）“大酒店”中的“大”字或译或不译，如：苏州吴宫喜来登大酒店“假日饭店”译作“Holiday Inn”，如：北京丽都假日饭店（3）“商店”“大厦”“商店”常译作Store AmE或Shop BrE“商厦”可译成Store或Department Store“大厦”、“大楼”常译作Building，视具体情况可译作Tower，Mansion或House，但也有例外:北京蓝岛大厦Beijing Blue Island Tower保利大厦（北京）Poly Plaza广州大厦Hotel Canton实训二：公司简介的翻译目的要求：了解汉语公司简介的特点、结构；学习公司简介中常用词汇和表达法的翻译；能够翻译一些简单的汉语公司介绍实训步骤：一英汉语公司简介对比二汉语公司简介的组成三翻译实例与练习四翻译案例与分析实训内容：一、英汉语公司简介对比1、阅读英汉语公司简介样例2、（引导学生归纳并）介绍英汉语公司简介的不同特点二、汉语公司简介的组成1、公司名称（简介标题）2、公司性质（企业性质）3、公司产品（经营范围）4、公司广告（商业宣传）5、公司地址及联系方式三、公司简介常用表达法公司简介 Company Prof ile/A Brief Introduction of … Company 地处/位于/坐落于… Locate in/Situate in/Lie in创建/成立于… Establish/Found/Set up (in…)毗邻/濒临/濒近 Abut (on)/Border on/ Neighbor (on)/Adjoin/Be adjacent to/Lie close to专业生产/专业从事…的生产/主营/致力于… Specialize in/Deal in经营范围/主营业务 Business scope/Scope of business销售收入/销售额/营业收入 Sales income/Sales volume/Business income 占地面积/营业面积 Floor area/Business area注册资本Registered capital总资产Total capital fund经营宗旨/企业理念Business principles/Corporate ideals (values)良好的声誉/享誉…A (very) good reputation/Enjoy a reputation (for…) /Win/Earn/Establish a reputation as…热忱欢迎… We warmly welcome…四、翻译实例与练习1、深圳市润昌源纸业①有限公司成立于②1995年，是专业生产销售③灰板纸④的企业。
商务英语---英中互译
询盘:Heavy enquiries witness the quality of our products.大量询盘证明我们产品质量过硬。
As soon as the price picks up, enquiries will revive.一旦价格回升，询盘将恢复活跃。
Enquiries for carpets are getting more numerous.对地毯的询盘日益增加。
Enquiries are so large that we can only than allot you 200 cases.询盘如此之多，我们只能分给你们200箱货。
Enquiries are dwindling.询盘正在减少。
Generally speaking, inquiries are made by the buyers.询盘一般由买方发出。
Mr. Baker is sent to Beijing to make an inquiry at China National Textiles Corporation.贝克先生来北京向中国纺织公司进行询价。
We regret that the goods you inquire about are not available.很遗憾，你们所询的货物现在无货。
To make an inquiry about our oranges, a representative of the Japanese company paid us a visit.为了对我们的橙子询价，那家日本公司的一名代表访问了我们。
We cannot take care of your enquiry at present.我们现在无力顾及你方的询盘。
Your enquiry is too vague to enable us to reply you.你们的询盘不明确，我们无法答复。
国际商务英语汉译英翻译
制其投资在他国的企业和资产获得回报。
past decade, especially in China since
15、最惠国待遇并不是什么特殊待遇，而只
Foreign direct investments of FDI for the country is playing an active role it. 是正常的贸易地位。受惠国只是享有被征收
即各国生产相比较而言效率更高的那种特殊
overseeing 23deaprtments in charge of 产品。更理想的是，各国集中专门生产它的
19、 2000 年对国际贸易术语解释通则的修改 考虑了无关税区的发展，商务活动中电子通
different affairs.
特殊产品，然后再进行相互间的贸易。
zones, the increased use of electronic
出口商所开出的汇票后，便可得到单据，而
conformity with those in the L/C.
communication, and the transport practices.
change in
付款则要晚于这个时间。 In the case of documents against
是促进世界和各国经济发展的最有效的工 具。
17、《买卖双方在制定合同时，如果有理解一 致的具体规则可供参照，他们就肯定简单、
neighbours separated only by a strip of
Technology, capital and ready markets are 可靠地确定各自的责任》 。
in an-other.
Asia-Pacific Economic Co-operation(APEC)
商务英语翻译
1.福利津贴指的是基本工资以外，高于基本工资，用来资助所享福利的额外收入。
Your benefit premium is the additional amount over and above base pay which is provided to help fund your benefits.2. 市场疲软，股票价格看跌，这种股市称为熊市。
When a market is depressed, and security prices are falling, the market is then described as a bear market.3. 不愿忍受高风险的投资者可以通过购买盈利公司的股票来避免该不稳定因素Private investors unwilling to tolerate high levels of risk can reduce this uncertainty by buying shares in blue chip companies.4.对各家制造商最近所进行的调查显示，近十年是人们对未来的信心增强幅度最大的时候，他们对出口尤其抱乐观态度。
The latest survey of manufacturers shows that the past ten years is the time in which people have had the biggest increase in optimism. They are particularly optimistic about export5.当前我国经济发展一个显著特点，是既要保持经济的快速增长，又成功的抑制了通货膨胀。
A salient feature in China’s econ omic development at present is that we have been able to achieve rapid economic growth and successfully keep inflation under control at the same time.6.西部开发对扩大内需，推动国民经济持续增长，对于促进各地需经济协调发展，最终实现共同富裕，对于加强人民团结，维护社会稳定和巩固边防，都具有十分重要的意义。
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Purchase Contract
CONTRACT NO.:
SIGNING DATE:
SIGNING PLACE:
Buyer: Seller:
Tel: Tel:
Fax: Fax:
Mobile: Mobile:
The contract is made by and between the Buyer and the Seller，whereby the Buyer agrees to buy and the Seller agrees to sell the under-mentioned commodity according to the terms and conditions stipulated below.
1. COMMODITY，SPECIFICATION，QUANTITY AND UNIT PRICE：
2. COUNTRY OF ORIGIN AND MANUFACTURE:
3. PACKING: All goods are to be packed in seaworthy export standard packages according to international standards.
4. SHIPPINGMARK: Option by buyer
5. TIME OF SHIPMENT:
6. PORT OF SHIPMENT: PORT OF DESTINATION:
7. TERMS OF PAYMENT:
8. INSURANCE: To be covered by the buyer for 110% of invoice value covering risks with the Buyer as beneficiary.
9. DOCUMENTS:
(1) Signed commercial Invoice in 3 copies indicating Contract No.
(2) Packing list/weight memo in 3 copies indicating quantity/number of bottle
(3) Full set (3/3) of original ocean Bill of Lading.
(4) Certificate of origin，1 original and 2 copies issued by the Manufacturer.
(5) Certificate of insurance at 110% of invoice value issued by the insurance company，including all risk. If the cargo is damaged in the period of shipment the buyers will claim against insurance company.
10. SHIPPING ADVICE: The seller to forward a copy of the bill of Lading within 4 working days of receival.
11. GUARANTEE: The Buyer should take the responsibility for quality issues due to the manufacturing process.
12. FORCE MAJEURE: The Sellers shall not be responsible for the delay in shipment or non-delivery of the goods due to Force Majeure，which might occur during the process of manufacturing or in the course of loading or transit within Australia. The Sellers shall advise the Buyers immediately of the occurrence mentioned above and within fourteen days thereafter the Sellers shall send by airmail to the Buyers for their acceptance a certificate of the accident issued by the competent Government Authorities where the accident occurs as evidence thereof.
Under such circumstances the Sellers，however，are still under the obligation to take all necessary measures to hasten the delivery of the goods. In case the accident creates a delay of more than four weeks，the Buyer shall have the right to cancel the contract.
13. ARBITRATION: All disputes arising form the execution of or in connection with this Contract shall be settled amicably through friendly negotiation. In case no settlement can be reached through negotiation，the case shall then be submitted to the Foreign Economic and Trade Arbitration Commission of the China Council Shanghai Branch for the promotion of
International Trade，Beijing . The arbitration fee shall be borne by the losing party.
14. The contract is made out in two originals. Each signatory party holds one original. The date of signature of both Parties is the effective date of contract. This contract is signed according to the rules and the laws of China.
The Seller: The Buyer:
Authorized Signature Authorized Signature Date Date。