电子商务专业英语Unit4 B2B E-commerce
八下英语第四单元b2b重点单词
八下英语第四单元b2b重点单词1. recognize (v.) - 承认，认可例句：I didn't recognize him at first because he had changed so much.2. decrease (v.) - 减少例句：The price of the product decreased after the introduction of a new competitor.3. increase (v.) - 增加例句：The number of students has increased significantly since the school implemented its new program.4. solution (n.) - 解决方案例句：We need to find a solution to this problem before it gets worse.5. challenge (n.) - 挑战例句：Climbing Mount Everest was definitely the biggest challenge of my life.6. option (n.) - 选项例句：You have several options for transportation, including bus, train, or car.7. advertise (v.) - 广告例句：The company spent a lot of money to advertise their new product on television.8. brand (n.) - 品牌例句：Nike is a popular sports brand known throughout the world.9. market (n.) - 市场例句：The company conducted extensive market research before launching their new product.10. competition (n.) - 竞争例句：There is a lot of competition among different smartphone companies.11. attract (v.) - 吸引例句：The beautiful landscape attracted many tourists to visit the small town.12. promote (v.) - 促进，推广例句：The company plans to promote their new line of products through social media.13. customer (n.) - 顾客例句：The store always provides excellent service to its customers.14. strategy (n.) - 策略例句：The team developed a new marketing strategy to attract more customers.15. target (n.) - 目标例句：Our target audience is young adults between the ages of 18 and 25.16. trend (n.) - 趋势例句：The fashion industry is always changing with new trends each season.17. unique (adj.) - 独特的例句：The artist has a unique style that sets him apart from other painters.18. introduce (v.) - 介绍例句：Let me introduce you to my friend John.19. current (adj.) - 当前的例句：The current economic situation is causing many businesses to struggle.20. analyze (v.) - 分析例句：The scientists analyzed the data to determine the cause of the problem.21. influence (n.) - 影响力例句：Parents have a great influence on their children's behavior.22. consumer (n.) - 消费者例句：The company conducted a survey to better understand the needs of their consumers.23. benefit (n.) - 好处例句：Regular exercise has many health benefits.24. feature (n.) - 特征例句：The new smartphone has many advanced features.25. preference (n.) - 偏好例句：Everyone has their own personal preference when it comes to food.26. purchase (v.) - 购买例句：I am going to purchase a new laptop for school.27. focus (v.) - 专注例句：I need to focus on my studies if I want to get good grades.28. guarantee (n.) - 保证例句：The company offers a money-back guarantee if the product is not satisfactory.29. convenient (adj.) - 方便的例句：Having a smartphone makes it very convenient to stay connected.30. stylish (adj.) - 时尚的例句：She always dresses in a stylish way and looks fashionable.31. loyal (adj.) - 忠诚的例句：The dog is always loyal to its owner and never leaves their side.32. recommend (v.) - 推荐例句：I highly recommend this restaurant; the food is delicious.33. efficient (adj.) - 高效的例句：The new washing machine is much more efficient and uses less water.34. convenient (adj.) - 方便的例句：Living close to work is very convenient as it saves time on commuting.35. reliable (adj.) - 可靠的例句：My car is very reliable and rarely breaks down.36. obtain (v.) - 获得例句：You need to obtain a permit before you can build a new house.37. estimate (v.) - 估计例句：The project is estimated to cost around $500,000.38. guarantee (v.) - 保证例句：The company guarantees that the product will be delivered within two days.39. identify (v.) - 辨认例句：The detective was able to identify the suspect from a photo.40. influence (v.) - 影响例句：Her speech influenced many people to change their opinions.41. complaint (n.) - 抱怨例句：The customer made a complaint about the poor service they received.42. satisfaction (n.) - 满意例句：The company aims to provide high levels of customer satisfaction.43. feedback (n.) - 反馈例句：The company values customer feedback and uses it to improve their products.44. reputation (n.) - 名誉例句：The restaurant has a reputation for serving delicious and high-quality food.45. trendsetter (n.) - 引领潮流者例句：She is a trendsetter in the fashion industry and always wears the latest styles.46. loyalty (n.) - 忠诚例句：The loyalty program rewards customers for their continued support.47. target market (n.) - 目标市场例句：The company identified their target market as young, tech-savvy consumers.48. niche market (n.) - 小众市场例句：The store caters to a niche market and specializes in selling organic products.49. competitive advantage (n.) - 竞争优势例句：The company's competitive advantage lies in its innovative technology.50. promotional campaign (n.) - 促销活动例句：The store launched a promotional campaign to attract new customers.51. packaging (n.) - 包装例句：The product's packaging is designed to be eye-catching and appealing. 52. product line (n.) - 产品线例句：The company expanded its product line to include new and improved items.53. after-sales service (n.) - 售后服务例句：The company provides excellent after-sales service to ensure customer satisfaction.54. market share (n.) - 市场份额例句：The company aims to increase its market share by offering competitive prices.55. pricing strategy (n.) - 定价策略例句：The company adopted a competitive pricing strategy to attract more customers.56. supply and demand (n.) - 供需关系例句：The price of the product is influenced by the principles of supply and demand.57. economies of scale (n.) - 规模经济例句：The company benefits from economies of scale, which allows them to offer lower prices.58. branding strategy (n.) - 品牌策略例句：The company has a strong branding strategy that helps differentiate its products from competitors.59. market research (n.) - 市场调研例句：The company conducted market research to understand the preferences of their target audience.60. consumer behavior (n.) - 消费者行为例句：Understanding consumer behavior is crucial for developing effective marketing strategies.61. customer segmentation (n.) - 客户细分例句：The company uses customer segmentation to tailor their marketing efforts to different groups.62. promotional tool (n.) - 促销工具例句：Social media platforms are popular promotional tools for businesses. 63. customer retention (n.) - 客户留存例句：The company focuses on customer retention strategies to maintain a loyal customer base.64. return on investment (ROI) (n.) - 投资回报率例句：The company's marketing campaign had a high return on investment.65. product lifecycle (n.) - 产品生命周期例句：The product lifecycle includes stages such as introduction, growth, maturity, and decline.66. market penetration (n.) - 市场渗透例句：The company aims to increase market penetration by offering competitive prices and promotions.67. customer relationship management (CRM) (n.) - 客户关系管理例句：The company uses customer relationship management software to better understand and serve their customers.68. e-commerce (n.) - 电子商务例句：E-commerce has revolutionized the way people shop and purchase goods.69. supply chain management (n.) - 供应链管理例句：Efficient supply chain management is crucial for the success of a business.70. sustainability (n.) - 可持续性例句：The company is committed to promoting sustainability and reducing its environmental impact.这些单词是八年级下册英语第四单元B2B的重点单词，掌握它们将有助于提高我们的英语水平，并且能够更好地理解和运用英语。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全：掌握电子商务领域的重要英语词汇，把握商机在如今数字化和全球化的时代，电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场，还是为了与国际客户交流，掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全，助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营，不仅需要了解上述关键英语词汇，还需要不断学习和掌握行业的最新趋势和技术。
Unit4电子商务
I. Warm-up1.Tick (√) the words and phrases that are associated with this unit.□e-commerce □business-to-business (B2B) □email marketing□cyber dealing □the average sales price (ASP) □online marketplace□ebay business □insertion fee □final value fee□ □business-to-consumer (B2C ) □EDIII. Text ReadingPart APaperless Trade—Electronic CommerceWith the age of paperless trade coming, electronic commerce, or e-commerce, now attaches much i mportance to people’s daily lives. Many firms begin to focus their attention on electronic commerce. Then, what is electronic commerce?Electronic commerce is an emerging model of selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision. They step through their business processes electronically rather than in a physical store or by phone. The processes in electronic commerce include enabling a customer to access product information, select items they need and complete financing settlement.E-commerce is the main reason a large number of websites exist on the web. It has opened a whole new world for retailers, wholesalers and other types of marketers. Those vendors range from the big guys (i.e., K-Mart, Wal-Mart) to the smaller, lesser-known ones (i.e., individuals). In some cases, it has even made a few people very wealthy. But, for the most part, it has become another method of creating income, whether it is to make a living or just a little pocket change.Since it is different from the type of commerce most of us are used to, it takes a new way of thinking to be successful. In the near future, e-commerce will not slow down. On the contrary, it will rapidly grow around the world, making for a true global economy.New Words&Expressions:emerging adj. 出现的；显现的merchandising n. 商品促销categorize v. 分类；归类available adj. 可得到的；可使用的contract n. 合同verify v. 证实；核实vendor n. 卖主attach much importance on 认为······很重要；起······重要作用be categorized into 分类为；归类于have an effect on 起······起作用slow down 减缓Exercises:1. Answer the following questions briefly according to the text.①Why do many firms focus their attention on electronic commerce?②What is the definition of e-commerce?③How many procedures can e-commerce be categorized into? What are they?④Why can we say that e-commerce is the main reason a number of websites exist onthe web?⑤Will e-commerce slow down in the near future?2. Fill in the table below by giving the corresponding Chinese or Englishequivalents.electronic commerce资金安全cyber dealing产品信息mode of payment及时送货ways of delivery购买决策surf on the Internet资金结算Part A无纸贸易---电子商务随着无纸贸易时代的到来，电子商务在人们的生活中起着很重要的作用。
电子商务专业英语Unit4 B2B E-commerce
Summary
Key Words
Key Sentences
Business-to-business marketing is emerging from under the shadow of its larger
business-to-consumer marketing. B2B marketing has long been associated with
increasingly recognizing the importance of taking
an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as
intelligent features that take e-procurement to the next level.In addition ,A case study
describes a typical situation where a company is making a purchasing decision on automobile parts.Finally,the biggest challenges in building the World Bank eprocurement solution were function and technology now.
Key Sentences
Customer relationship management (CRM) has
外贸英语函电 Unit 4 Register and Application of B2B
【Skill Drilling】技能训练
1．为合作企业注册一个外贸网站，并在上面发布供求信息。
2．用搜索引擎搜索并浏览一个适合你们实习基地产品的外贸网站， 说说它的特点和主要内容。
Thank you!
6．浏览、注册英文网站常用词汇的中英文对照
经营理念 operation principle 产品销售 sales 联系我们 contact us 信息发布 information 返回首页 homepage 产品订购 order 分类浏览 browse by category 电子商务 e-business 公司实力 strength 版权所有 copyright 友情链接 hot link 应用领域 application fields 人力资源 human resource 领导致辞 leader’s oration 企业资质 enterprise qualification 行业新闻 trade news 行业动态 trends 客户留言 customer message 求贤纳士 join us 大事 great event 动态 trends 服务 service 投资 investment 行业 industry 规划 programming 环境 environment 发送 delivery 提交 submit 重写 reset 登录 enter或login 注册 register 某公司技术支持 powered by 社区 community 业务介绍 business introduction 在线调查 online inquiry 下载中心 download
（2）外贸常用B2B网站
worlddata thomasnet alibaba manta tradekey ttnet indiamart tradeindia EC21 ecplaza ameinfo B2Bfreezone EC51 madeinchina tradevv globalsources 21food tootoo mofcom meritline bestbuy tradeget trade2cn globaltext globalspec kompass jetro globalshoes busytrade business nowec asianproducts craigslist ECvv hktdc tradeboss dhgate wdtrade dnb tradekorea taiwantrade allproducts chemnet tradeeasy busytrade global trade wdtrade aaaoe fuzing tradezone globalimporter europages superpages kellysearc
跨境电子商务英语Unit 4讲稿-店铺和产品描述讲稿
一、 复习提问与上次课作业典型问题答疑 回顾第 3 单元跨境电商平台的选择、注册材料的准备及开店常见问题等内容。 讲解每个小节的课后习题，特别是主观题。 二、 教学单元名称 第四单元《店铺和产品描述》 三、 课程导入 以跨境电商的店铺描述为导入点，启发学生思考，跨境电商店铺该如何描述 开展本章节的授课。 四、 分析思路 本章节主要涉及到跨境电商店铺和产品描述的三大重难点知识：一、跨境电 商的店铺描述；二、跨境电商的产品标题和关键词；三、跨境电商的产品描述和 特征。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的店铺和产品 描述。 五、 讲授内容 Part 1 Store Description Warming-up
教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 Which one are you interested in? 您对哪一款感兴趣？ Please place your order. 请您下单。 Send me the link to that website, please. 请把网页链接发送给我。 Take your time to browse and check out the pictures of the items you’re interested in, please. 请花些时间浏览查看您感兴趣的商品图片。 I update my website and upload images of new products every week. 我每周更新我的网页并上传新产品的图片。
(3) Keep your description short and sweet. (4) At the FAQ section.
Part 2 Title and Key Words of a Product Warming-up
电商专业名词
电商专业名词一、基础概念类1. 电子商务（E - Commerce）- 定义：通过互联网等电子手段进行的商业活动，包括商品和服务的销售、购买、营销、客户服务等各个环节。
例如，淘宝、京东等平台上商家与消费者之间的交易活动就是电子商务的典型体现。
2. B2B（Business - to - Business）- 含义：企业对企业的电子商务模式。
即企业之间通过互联网进行产品、服务及信息的交换。
阿里巴巴国际站，众多的制造商、批发商在这个平台上进行原材料、零部件等的交易。
3. B2C（Business - to - Consumer）- 解释：企业对消费者的电子商务模式。
企业直接向消费者销售产品和服务。
像亚马逊、当当网，消费者可以直接在这些网站上购买书籍、电子产品等商品。
4. C2C（Consumer - to - Consumer）- 定义：消费者对消费者的电子商务模式。
个人之间通过网络平台进行商品的交易。
例如，闲鱼平台，用户可以将自己闲置的物品卖给其他个人用户。
5. O2O（Online - to - Offline）- 含义：线上到线下的电子商务模式。
将线上的商业机会与线下的实体店铺相结合。
大众点评网，用户可以在线上查看餐厅、酒店等商家的信息并进行预订，然后到线下实体店消费。
二、营销相关类1. 流量（Traffic）- 解释：指网站或电商平台的访问量，包括独立访客数量、页面浏览量等。
流量是电商运营的重要指标，更多的流量意味着更多的潜在客户。
例如，一个电商网站每天有1000个独立访客访问，这1000就是该网站的日流量的一部分。
2. 转化率（Conversion Rate）- 定义：在电商中，转化率是指进行了期望行为的访问者数量与总访问者数量的比率。
例如，如果一个电商网站有1000个访客，其中有100个访客购买了商品，那么该网站的转化率就是100÷1000 = 10%。
期望行为可以是购买、注册、订阅等。
B2B E-Commerce
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-5
– Many-to-Many: Exchanges
• exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other • public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers)
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-15
• USING AUCTIONS ON THE SELL SIDE
– Forward auctions offer the following benefits to B2B sellers:
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-4
• THE BASIC TYPES OF B2B E-MARKETPLACES AND SERVICES
– One-to-Many and Many-to-One: Private EMarketplaces
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increasingly recognizing the importance of taking
an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as
Key Sentences
Some specialize in providing marketing services for particular vertical sectors, 一些机构专门为特定的垂直行业 （如建筑业，医疗保健或者IT行
such as construction, healthcare or IT,
E-commerce Procurement Management
Байду номын сангаас
Summary
Key Words
Key Sentences
The article shows that e-procurement can lead to enormous cost reductions and higher
flexibility due to shortened time-to-market. EPM provides extensive support and
Key Sentences
Customer relationship management (CRM) has
demonstrated the need for businesses to make the requirements of their customers central to their operations, with the same high standard of service provided at all customer “touch points” (customer contact points). 客户关系管理已经表明， 企业的需要应该以客户 的需求作为企业运营的 中心，同时向所有客户 “接触点”提供同样高 标准的服务。
cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. 三大主体中个体和团体的关系是企业对企业(B2B)的基本概念。三大主体包括 制造商供应商、制造商客户、分销商客户以及辅助商(如：运输和管理咨询公 司)。这本书里的五篇论文主要是深入了解三大主体B2B关系的前身，分别为： 实现高经营效能,(准时)高效率,并且在市场关系中保证公司的利润。
why
Title：Why B2B doesn't follow B2C: busting marketing myths
文章表明，由于缩短上市时间，电子采购可以大大降低成本，提高灵活性。 同时，EPM提供广泛的支持和智能功能将电子采购提升到新的水平。此外，案
例研究描述了一家公司正在对汽车零部件进行采购决策的典型情况。最后，目
前构建世行电子采购解决方案面临的最大挑战是功能和技术 。
EPM(e-commerce procurement management)
partners, suppliers and shareholders.
Key Sentences
B2B营销兴起于巨大的B2C营销环境的阴 影之下，因而企业越来越认识到在生意 经营中全局法的重要性，在这种方法下， 他们不仅仅只关注于客户，也要关注他 们如何被自己的员工和其他利益相关者 （如合作伙伴，供应商和股东）看待。
Electronic supply chain
E-procurement
Intelligent
Efficient
Strategic analysis
Decision support
Benefit
Case study
Challenge
e-procurement chain software 事实上，随着电子采购和供应链软件的不 断发展，因为基于网络的B2B和企业对政 府机构（B2A）的电商活动的演变，在线 零售业务的相对价值将会随着公司的巨大 成本节省和基础性重组而不断缩小。
Key Sentences
Web seminars, or webinars whatever you call them, are virtual-type events which take as much preparation and promotion as a live event, but have additional barriers and considerations to keep in mind. 网络研讨会或者在线会议，作为一 个实况直播活动，无论你怎么称呼 他们，他们都是一个做了大量的准 备和推广的虚拟形式的活动，但是 要记住其他出现的障碍和考虑因素。
intelligent features that take e-procurement to the next level.In addition ,A case study
describes a typical situation where a company is making a purchasing decision on automobile parts.Finally,the biggest challenges in building the World Bank eprocurement solution were function and technology now.
B2B 营销兴起于巨大的B2C营销环境的阴影之下。B2B营销长期和产品营
销相联系，但是客户关系管理改变了这种情况。品牌营销和邮件营销是B2B的
两种重要的营销方式。以下的文章主要涉及了10种拙劣的销售方式和帮你实现
B2B活动的成功的几种优秀的销售方式。
Customer relationship management
supply
online
retailing to in relation
that
as a result of
catalyst that integrate
that
mutually beneficial
intelligent
that strategic advice
Deterioration due to
and others take a more holistic approach,
业）提供营销服务，其他的一些
机构则采用全局法来进行品牌营
working in brand marketing.
销。
Key Sentences
Even worse, making it difficult for people to unsubscribe can get you in trouble, possibly even blacklisted, a hard thing to bounce back from. Instead, target emails to different customer groups in your list. 更糟糕的是，人们退订的困难会使 你陷入麻烦中，甚至可能会使你进 入客户的黑名单，而且你很难再从 客户的黑名单中出来。取而代之的 是在你的邮件的列表中定位不同的 客户群体。
（Reading 1） （Reading 2） （参考文献）
CONTENTS
1
Reading 1 B2B Marketing Strategies
2
Reading 2 E-commerce Procurement management
3
Reference Documentation
B2B Marketing Strategies
Summary
Key Words
Key Sentences
Business-to-business marketing is emerging from under the shadow of its larger
business-to-consumer marketing. B2B marketing has long been associated with
What
Title：Deep Knowledge of B2B Relationships Within and Across Borders Author：Baxter, Roger Source：eBook. Year：2016
Relationships of individual and groups among three-plus firms represent the