生物质能源外文翻译外文文献英文文献中国的生物质能源

生物质能源外文翻译外文文献英文文献中国的生物质能源
生物质能源外文翻译外文文献英文文献中国的生物质能源

China’s Biomass Energy

China leads the world in its energy reservation and is the second largest energy producer and consumer in the world. It is estimated that China has 4000 billion tons of potential primary energy reservation. However, per capita energy resource quantity and consuming quantity is far smaller than the world average level. The main characteristics of China’s energy exploration and utilization are as follows.

1. Coal is the primary energy; exploration and utilization of renewable resources is supplementary. China’s explored reserves of coal resource accounts for over 90% of the primary energy total, such as coal, oil, natural gas, water energy and nuclear energy. Coal is dominant id China’s energy production and consumption.

on.

2. Energy consumption volume is increasing while energy utilization efficiency is comparatively low. As the economic scale expands, China’s energy consumption is on the constant increase. Under the influences of capital, technology, energy price, etc, China’s energy utilization efficiency is far lower than that of the developed countries. Energy comprehensive utilization efficiency is 32% and the overall energy systematic efficiency 9.3%. These numbers are only half of the developed country level.

3. With the sustained increase of energy consumption, the coal-dominant energy structure has caused urban air pollution while with the excessive consumption of bio-mass energy giving rise to ecological destruction, the pressure on ecological environment is more and more severe. According to the World Bank, the economic loss caused by air and water pollution in China, approximately accounts for 3%--8% of GNP.

4. The energy structure is getting more and more pluralized. By the middle of the 1990’s, energy self-sufficiency rate was 98%, while at present China is the second largest crude oil importer only after USA.

The rapid development of China’s economy is based on the sufficient supply of energy, however, the higher-than-normal oil price on the international market together wit h China’s ever-increasing energy demand will be a serious subject faced with

China’s development road.

More than 3200 places of terrestrial heat have been discovered in China, 225 of them could be used for power generation. It is estimated that the exploitable reserve of terrestrial heat in China is equal to the power of 462.65 billion tons of standard coal. In recent years, the use of terrestrial heat in our country has increased by 7%. We have used

China will adopt the sustainable energy development str ategy of an “energy saving prioritized, plural structured, and environment friendly” nature in the coming 20 years. We will adopt the international energy strategy and strive to quadruple GDP with double energy consumption with the help of mechanism innovation and technological advancement. The following specific goals are expected to reach under the sustained energy development strategy: energy consumption of per unit GNP will be reduced by 20% on the level of the end of the 10th five-year plan; primary energy demand will be less than 2.5 billion tons of standard coal by 2020, saving 0.8 billion tons; coal consumption ratio is controlled under 60%, renewable energy utilization reaches 525 million standard coal (power generation by renewable energy stands at 100 million kilowatt); oil importing reliance is controlled under around 60%; the reduction rate of main pollutants is 45%--60%.

The Development of New Energy in China

New energy and renewable energy only started to develop in China. As pointed out in the Annual Report of China’s New Energy Industry released in January, 2007, China will largely increase the rate of new energy such as wind power, solar power, and biomass power in the overall energy consumption. The report says, our first step is; the new energy installed capacity will be 120 million kw by 2020, that is 12% of China’s total installed power capacity. We will have a boost of power generation by using wind, bio-energy and solar energy. The second step is; the percentage of new energy consumption will increased dramatically comparing to other kind of energies. By 2050, the new energy will account for 30%--40% of the total energy demand of China. Now l would like to give you a brief introduction on wind power, biomass energy, solar energy and terrestrial energy in China.

Wind Power

There are abundant wind power within our huge territory and along our long coastline. According to the survey of China meteorological Academy, based on the results of 900 weather stations, there is 253 million kw of wind power reserve 10 m below our earth. There is a great potential of wind power in the coastal area of eastern China 2---15 meters below sea level. Therefor ,we have a promising future in wind power generation there.

Compiled by China Energy Comprehensive Use Association and European Wind Power Society, in a Report named Wind Force 12 in China, it is expected that China will have 40 million kw of wind power capacity in 2020, if is could develop fully. Then, the wind power will go beyond nuclear power and become the third largest power source in China. If that is true, China’s annual wind power generation would go up to 80 billion kwh, it could be enough for 80 million people. Meantime, it would reduce 48 million tons of CO2 emission.

The report also says that China will need over 25 thousand of large wind generators by the year 2020, wind power sale will increase to more

than 300 billion yuan, that will create at least 150 thousand of job opportunities. It indicates that in the past 5 years, the cost of wind power will reduce by 20%, its technology cost is one of the lowest which can be decreased among the renewable energies.

Biomass energy

According to the Outline for Mid-- long Term Development of Renewable Energy in China, the goal of renewable energy development in the next 15 years is; by 2020, the renewable energy will occupy 16% in the energy structure of China. Among them, the production of ethanol is going up to 10 million tons; bio-diesel fuel 2 million tons; and the major part of the biomass energy development target are bio-energy power generation, Firedamp projects biomass liquid fuel and Biomass solid fuel. The biomass project in China has made great progress now, but it is still in an initial stages.

According to the Supporting Policy of Bio-energy and Bio-chemistry

development jointly promulgated by several ministries, China will give favorable treatments to support biomass energy development in the following aspects: setting up risk fund system, providing flexible loss subsidy; subsidies for raw material bases and demonstration projects; tax reduction is included. We can predict that the biomass energy in China will be developed rapidly in years to come.

Terrestrial Energy

12604.6 GWH of terrestrial heat till 2005 with an installed capacity of 3687 MWT, which rank number 1 and number 3 in the world respectively.

We use the high heat to generate power and low middle heat to daily purposes. three thermo-power plants have been build in Tibet now, the total installed capacity in China is 29 mw. Terrestrial heat Floors have seen both economical and environmental benefit in the northern part of China as well as in big or medium cities such as: Beijing, Tianjin, Xi’an and Anshan. It is growing fast in agricultural areas like green house (terrestrial),breed aquatics, irrigation, in health care, recreation and tourism ,too China tops the world in utilization of terrestrial heat, but it is only 0.5% of our total energy. Terrestrial power is only 0.35% of the world total generation. We still have a long way to go in developing and utilizing the terrestrial heat.

Ocean Energy

Experts have pointed out, while we are exploring petroleum, natural gas, coal and petrification energy, China ought to focus on the future, exploring the promising ocean energy. The clean, renewable ocean energy is the key source of solving the global energy problem, exploiting of ocean energy has been aroused much attention in USA, UK and Australia, some of the experiments have entered a phase of trial operation and evaluation. However, China, Japan and other eastern Asian counties have not realized the true meaning of ocean energy exploration.

China’s Energy Strategy

In order to achieve the goal of building a well-off society and face the severe challenge of the long-term energy development, it is of overriding significance for China to adopt the right energy development strategy. Drawing upon the successful experiences of the developed countries and also proceeding from its national

condition, China will establish a long and middle term sustainable energy strategy that is in accordance with increasing energy efficiency and protecting the environment.

中国的生物质能源

中国的能源蕴藏量位居世界前列,同时也是世界第二大能源生产国与消费国。中国远景一次能源资源总储量估计为4万亿吨标准煤。但是,人均能源资源占有量和消费量远低于世界平均水平。中国能源开发利用呈现出以下主要特点。

一是能源以煤炭为主,可再生资源开发利用程度很低。中国探明的煤炭资源占煤炭、石油、天然气、水能和核能等一次能源总量的90%以上,煤炭在中国能源生产与消费中占支配地位。

二是能源消费总量不断增长,能源利用效率较低。随着经济规模的不断扩大,中国的能源消费呈持续上升趋势。受资金、技术、能源价格等因素的影响,中国能源利用效率比发达国家低很多。能源综合利用效率为32%,能源系统总效率为9.3%,只有发达国家的50%左右。

三是随着能源消费量的持续上升,以煤炭为主的能源结构造成城市大气污染,过度消耗生物质能引起生态破坏,生态环境压力越来越大。世界银行认为,中国空气和水污染所造成的经济损失,大体占国内生产总值的3%~8%。

四是能源结构正在向多元化转变,上世纪90年代中期以前还是能源自给率达98%,而目前已经成为仅次于美国的第二大原油进口国。

中国经济的高速发展是建立在能源共给充足的基础上的,但国际市场趋高的原油价格和中国日益增加的能源需求将成为摆在中国发展道路上的严峻课题。

中国的能源战略

为实现全面建设小康社会的目标和应对能源长远发展遇到的严峻挑战,中国采取正确的能源战略具有决定性意义。中国将吸取西方发达国家的成功经验,根据具体国情,建立符合中国特色的能源效率不断提高和环境保护日益加强的中长期可持续发展能源战略。

未来2 0年中国将实行“节能优先、结构多元、环境友好”的可持续能源发展战略。将依靠体制创新和技术进步,实行能源国际化战略,力争实现GDP翻两番,能源消费翻一番的目际。通过实行可持续发展的能源战略,有望达到如下理想目标:单位国内生产总值能源消耗比“十五”期末降低20%左右;到2020年一次能源需求少于25亿吨标准煤,节能达到8亿吨标准煤;煤炭消费比例控制在60%左右,可再生能源利用达到5.25亿标准煤(其中可再生能源发电达到1亿千瓦);石油进

口依存度控制在60%左右;主要污染物的削减率为45%—60%。

新型能源在中国的发展

新型能源及可再生能源在中国方兴未艾。2007年1月发布的《中国新能源产业年度报告》指出,中国将大幅度提高风能、太阳能、生物质能等新能源在整个能源消费中的比例。报告指出,第一步,在2020年达到新能源发展装机1.2亿千瓦,占全国发电装机总容量的12%,大力推进风力发电、生物质发电、太阳能发电。第二步,大幅提高新能源在整个能源消费中的比例,在2050年实现新能源满足能源需求的30%-40%的战略目标。以下就中国在风能、生物质能、太阳能、地热能等领域的发展作简要介绍。

风能

我国幅员辽阔,海岸线长,风能资源比较丰富。中国气象科学研究院根据全国900多个气象站的测量结果计算出中国陆地10m高度层实际可开发的风能储量为2.53亿kw。另外,中国东部沿海地区水深2~15m的海域面积非常巨大,中国海上风电开发前景更加广阔。

由中国资源综合利用协会可再生能源专业委员会与绿色和平、欧洲风能协会共同编写的名为《风力12在中国》的报告指出,如果充分开发,中国有能力在2020年实现4000万千瓦的风电装机容量,风电将超过核电成为中国第三大主力发电电源。如果这一目标能够实现,中国风电年发电量将达到800亿千瓦时,可满足8000万人的用电需求,同时每年减少4800万吨二氧化碳排放量。

报告说,到2020年中国市场将需要超过2.5万台大容量风机,风电业销售额将超过3000亿元,并创造至少15万个就业机会。报告还指出,在过去5年里,风电成本下降约20%,是可再生能源技术中成本降低最快的技术之一。

生物质能

我国在《可再生能源中长期发展规划》中,提出了未来15年可再生能源发展的目标:到2020年可再生能源在能源结构中的比例争取达到16%,其中燃料乙醇的年生产能力达到1000万吨,生物柴油的年生产能力达到200万吨。根据规划,今后15年我国生物质能发展的重点是生物质发电、沼气工程、生物液体燃料和生物质固体成型燃料。目前,我国生物质能开发利用已经取得一定成绩,但从总体上看,大多数生物质能技术尚处于初期发展阶段。我国促进生物质能

替代石油将主要通过发展燃料乙醇、生物柴油、生物材料三个方面来实现。

财政部、发展改革委、农业部、税务总局、国家林业局近日联合印发《关于发展生物能源和生物化工财税扶持政策的实施意见》,国家将在四项财税政策上扶持生物质能源的发展。一是建立风险基金制度、实施弹性亏损补贴。二是原料基地补助。三是项目示范补助。四是实行税收优惠。可以预见,中国的生物质能产业在200年以前将走上一条高速发展的快车道。

地热能

我国已发现的地热区有3200多处,其中可用以发电的高温地热有255处。初步估计,我国地热可采储量约相当于4626.5亿吨标准煤。近几年我国地热开采利用量每年以7%的速度增长。截止到2005年,我国直接利用地热资源的热能为12604.6GWH,设备容量3687MWT,分别居世界第一和第三位。

我国利用地热资源的方式主要是高温地热发电和中低温地热直接利用。现在我国西藏已建成3座地热电站,全国总装机容量29MW。在华北、东北、西北地区,北京天津西安鞍山等大中城市的地热采暖已取得良好的经济效益和环境效益。此外地热温室、地热养殖、地热灌溉等农业利用地热资源也在迅速发展。地热资源还普遍应用于医疗保健、娱乐和旅游。

我国地热资源利用虽然占据世界首位,但在我国能源结构中不足0.5%,地热发电也仅占世界地热发电的0.35%。大力开发和有效利用地热资源已成为我国当前能源问题形式下一个新的命题。

海洋能

专家提出,中国在当前努力挖掘石油、天然气、煤炭等化石能源的同时,更应该着眼未来,开发富有潜力的海洋能源。海洋能源是清洁、可再生的能源,是解决全球能源问题的关键,在美国、英国、澳大利亚等海洋国家,海洋能源的开发利用日益受到重视,一些开发概念已投入小规模试用或评估。而中国、日本等东亚国家,目前还没有充分认识到海洋能源开发的重要意义,尤其是中国作为有着漫长海岸线的海洋资源大国,在利用开发海洋能源方面有先天优势,应加快对这一领域的研究步伐。

英文文献翻译

中等分辨率制备分离的 快速色谱技术 W. Clark Still,* Michael K a h n , and Abhijit Mitra Departm(7nt o/ Chemistry, Columbia Uniuersity,1Veu York, Neu; York 10027 ReceiLied January 26, 1978 我们希望找到一种简单的吸附色谱技术用于有机化合物的常规净化。这种技术是适于传统的有机物大规模制备分离,该技术需使用长柱色谱法。尽管这种技术得到的效果非常好,但是其需要消耗大量的时间,并且由于频带拖尾经常出现低复原率。当分离的样本剂量大于1或者2g时,这些问题显得更加突出。近年来,几种制备系统已经进行了改进,能将分离时间减少到1-3h,并允许各成分的分辨率ΔR f≥(使用薄层色谱分析进行分析)。在这些方法中,在我们的实验室中,媒介压力色谱法1和短柱色谱法2是最成功的。最近,我们发现一种可以将分离速度大幅度提升的技术,可用于反应产物的常规提纯,我们将这种技术称为急骤色谱法。虽然这种技术的分辨率只是中等(ΔR f≥),而且构建这个系统花费非常低,并且能在10-15min内分离重量在的样本。4 急骤色谱法是以空气压力驱动的混合介质压力以及短柱色谱法为基础,专门针对快速分离,介质压力以及短柱色谱已经进行了优化。优化实验是在一组标准条件5下进行的,优化实验使用苯甲醇作为样本,放在一个20mm*5in.的硅胶柱60内,使用Tracor 970紫外检测器监测圆柱的输出。分辨率通过持续时间(r)和峰宽(w,w/2)的比率进行测定的(Figure 1),结果如图2-4所示,图2-4分别放映分辨率随着硅胶颗粒大小、洗脱液流速和样本大小的变化。

零售企业营销策略中英文对照外文翻译文献

零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)

译文: 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客,急欲寻找新的营销策略。过去,他们挽留顾客的方法是销售特别的或独特的花色品种,提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是,现在这一切都已变得面目全非了。现在,诸如卡尔文·克连,依佐和李维等全国性品牌,不仅在大多数百货公司及其专营店可以看到,并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量,它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目,而许多折扣商店却增加了服务项目。顾客变成了精明的采购员,对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱,特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受,他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争,准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店,那里有宽敞的停车场,购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变,有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争,它们开始扩大店面,经营大量的品种繁多的商品和提高设备等级,超级市场还增加了它们的促销预算,大量转向私人品牌,从而增加盈利。 现在,我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时,零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确:

指纹识别系统(文献综述)

指纹识别方法的综述 摘 要: 对在指纹的预处理和特征提取、指纹分类、指纹的匹配过程中的方向图、滤波器、神经网络等关 键性原理和技术做了详细的说明,并对在各个过程中用到的方法做了进一步的比较,讨论了各种方法的优越性。 0 引 言 自动指纹识别是上世纪六十年代兴起的,利用计算机取代人工来进行指纹识别的一种方法。近年 来,随着计算机技术的飞速发展,低价位指纹采集仪的出现以及高可靠算法的实现,更使得自动指纹识 别技术越来越多地进入到人们的生活和工作中,自动指纹识别系统的研究和开发正在成为国内外学术 界和商业界的热点。相对于其他生物特征鉴别技术例如语音识别及虹膜识别,指纹识别具有许多独到 的优点,更重要的是它具有很高的实用性和可行性,已经被认为是一种理想的身份认证技术,有着十分 广泛的应用前景,是将来生物特征识别技术的主流。 1 指纹取像 图 1 是一个自动指纹识别系统AFIS(Automated Fingerprint Identification System) 的简单流程。 → → → ↓ ↑ ———— 将一个人的指纹采集下来输入计算机进行处理是指纹自动识别的首要步骤。指纹图像的获取主要利用设备取像,方便实用,比较适合AFIS 。利用设备取像的主要方法又利用光学设备、晶体传感器和超声波来进行。光学取像设备是根据光的全反射原理来设计的。晶体传感器取像是根据谷线和脊线皮肤与传感器之间距离不同而产生的电容不同来设计的。超声波设备取像也是采用光波来取像,但由于超声波波长较短,抗干扰能力较强,所以成像的质量非常好。 2 图像的预处理与特征提取 无论采取哪种方法提取指纹,总会给指纹图像带来各种噪声。预处理的目的就是去除图像中的噪 音,把它变成一幅清晰的点线图,以便于提取正确的指纹特征。预处理是指纹自动识别过程的第一步, 它的好坏直接影响着指纹识别的效果。常用的预处理与特征提取( Image Preprocessing and Feature Ex 2 t raction) 方法的主要步骤包括方向图计算、图像滤波、二值化、细化、提取特征和后处理。当然这些步骤 可以根据系统和应用的具体情况再进行适当变化。文献[ 1 ]提出了基于脊线跟踪的方法能够指纹取像 图像预处理 特征提取 指纹识别 数据库管理

旅游管理专业论文外文文献翻译

外文资料译文及原文 译文(一) 消费者体验旅游和品牌的结合 米契尔罗伯特 定义消费者体验旅游 制造工厂参观,公司博物馆和公司访客中心表现为被不同名字已知的观光事业片段:制造业观光事业,工业的吸引、工业的观光事业和工业的遗产观光事业。在每一个描述性的长期的共同目标是在消费者学习品牌,其运作,生产过程,历史和历史意义的时候建立一个消费者和品牌之间的纽带。有人建议在这里CET代表一个统一的主题的旅游。这个术语捕捉消费者的消费能力发现更多关于他们所消费的品牌,而制造商可以在与该工厂的客人接触的30-120分钟时间里建立与这些消费者更密切的关系。 参与的品牌 品牌经理寻求解决在三个层次消费者的需求: (1)功能(对消费者提供解决问题的办法); (2)符号(提供心理欲望满意度); (3)经历(提供感官快乐,品种,认知,刺激) CET可以通过视觉地介绍品牌,运作,生产工艺,历史和历史意义加强消费者和品牌之间的纽带。这种纽带可以被看作是个人品牌参与和品牌忠诚度的提高。认知参与反映了消费者对产品的兴趣(或学习更多)。CET可以通过刺激消费者对于品牌和生产过程的想象提高消费者的认知水平。此外,积极口碑沟通刺激满足旅客可能会比其他形式的促销更可信。 缺乏现有的直接研究关注 迄今为止,CET已经在行销文学中受到一点注意。米契尔和米契尔(2001年)对此内容这种的旅游网站进行了评估。此外,这些相同的作者已经评估食物和饮料工业中的现象(米契尔和米契尔,2000年),非营利部门(米契尔和米契尔,2001年b),和整体经济(米契尔等, 2001)。米契尔和米契尔(2002)为学者提出了格式,用来评估在当地的服务领域这些设施的地方利益。该主题通常包括对整合营销的简要讨论,但已收到直接研究的关注很有限。

计算机网络-外文文献-外文翻译-英文文献-新技术的计算机网络

New technique of the computer network Abstract The 21 century is an ages of the information economy, being the computer network technique of representative techniques this ages, will be at very fast speed develop soon in continuously creatively, and will go deep into the people's work, life and study. Therefore, control this technique and then seem to be more to deliver the importance. Now I mainly introduce the new technique of a few networks in actuality live of application. keywords Internet Network System Digital Certificates Grid Storage 1. Foreword Internet turns 36, still a work in progress Thirty-six years after computer scientists at UCLA linked two bulky computers using a 15-foot gray cable, testing a new way for exchanging data over networks, what would ultimately become the Internet remains a work in progress. University researchers are experimenting with ways to increase its capacity and speed. Programmers are trying to imbue Web pages with intelligence. And work is underway to re-engineer the network to reduce Spam (junk mail) and security troubles. All the while threats loom: Critics warn that commercial, legal and political pressures could hinder the types of innovations that made the Internet what it is today. Stephen Crocker and Vinton Cerf were among the graduate students who joined UCLA professor Len Klein rock in an engineering lab on Sept. 2, 1969, as bits of meaningless test data flowed silently between the two computers. By January, three other "nodes" joined the fledgling network.

市场营销策略论文中英文资料对照外文翻译

市场营销策略 1 市场细分和目标市场策略 具有需求,具有购买能力并愿意花销的个体或组织构成了市场。然而,在大多数市场中,购买者的需求不一致。因此,对整个市场采用单一的营销计划可能不会成功。一个合理的营销计划应以区分市场中存在的差异为起点,这一过程被称为市场细分,它还包括将何种细分市场作为目标市场。 市场细分使公司能更加有效地利用其营销资源。而且,也使得小公司可以通过集中在一两个细分上场上有效地参与竞争。市场细分的明显缺点是,其导致了比单一产品、单一大市场策略更高的生产和营销成本。但是,如果市场细分得当的话,更加符合消费者的需求,实际上将生产更高的效率。 确定目标市场有三种可供选择的策略,它们是统一市场、单一细分市场和多重细分市场。统一市场策略即采取一种营销组合用到一个整体的、无差异的市场中去。采取单一细分市场策略,公司仍然仅有一种营销组合,但它只用在整个市场的一个细分市场中。多重细分市场策略需要选择两个或更多的细分市场,并且每个细分市场分别采用一种单独的营销组合。 2 产品定位 管理者将注意力集中于一种品牌,并以恰当的方式将其与类似的品牌相区分,但这并不意味着该品牌就一定能够最后赢利。因此,管理者需要进行定位,即塑造与竞争品牌和竞争对手的其他品牌相关的自我品牌形象。 市场营销人员可以从各种定位策略中加以选择。有时,他们决定对某一特定产品采用一种以上的策略。以下是几种主要的定位策略: 2.1与竞争者相关的定位 对一些产品来说,最佳的定位是直接针对竞争对手。该策略特别适用于已经具有固定的差别优势或试图强化这种优势的厂商。为排挤微处理器的竞争对手,Intel公司开展了一项活动使用户确信它的产品优于竞争对手的产品。公司甚至为电脑制造商出钱,让它们在自己的广告中带上“Intel Inside”标志。作为市场领导者,可口可乐公司推出新产品并实施其市场营销策略。同时,它密切注视百事可乐公司,以确保对主要竞争对手的任何一次巧妙、有效的营销举措采取相应的对策。 2.2 与产品类别和属性相关的定位 有时候,公司的定位策略有必要将自己的产品与其类别和属性相联系(或相区别)。一些公司尽力将其产品定位在期望的类别中,如“美国制造”。用一句某顾问的话来说,“当你说‘美国制造’的时候,有一种强烈的感情因素在吸引着你”。因此,一家名为Boston Preparatory的规模不大的运动服制造商正在运用这种定位策略,以期胜过那些并非所有产品都在美国制造的势力强大的竞争对手如Calvin Kiein和Tommy Hilfiger。 2.3 通过价格和质量定位 某些生产者和零售商因其高质量和高价格而闻名。在零售行业,Saks Fifth Avenue和Neiman Marcus公司正是定位于该价格—质量策略的。折扣店Target Kmart则是定位于该策略的反面。我们不是说折扣商店忽视质量,而是说它们更加强调低廉的价格。Penny's公司努力—并且大多获得了成功—通过升级高级服装线和强调设计者的名字将其商店定位于价格—质量策略上。 “品牌”一词是个综合性的概念,它包含其他更狭义的理解。品牌即一个名称和(或)标志,用以识别一个销售者或销售集团的产品,并将之与竞争产品相区别。 品牌名称由能够发音的单词、字母和(或)数字组成。品牌标志是品牌的一部分,它以符号、图案或醒目的颜色、字体的形式出现。品牌标志通过视觉识别,但当人们仅仅读出品牌名称的时候,品牌标志并不能够被表达出来。Crest、Coors、Gillette都是品牌名称。AT&T由醒目的线条构成的地球以及Ralph Lauren's Polo的马和骑手是品牌标志,而Green Giant(罐装冷冻菜蔬产品)和Arm&Hammer(面包苏打)既是品牌名称又是品牌标志。 商标是销售者已经采用并且受到法律保护的品牌。商标不仅包括品牌标志,如许多人所认为的那样,也包括品牌名称。1946年的The Lanham Art法案允许厂商向联邦政府注册商标,以保护它们免受其他厂商的使用或误

虹膜识别外文翻译文献

虹膜识别外文翻译文献 虹膜识别外文翻译文献 (文档含中英文对照即英文原文和中文翻译) 外文: The first chapter 1.1 The research background of iris recognition Biometrics is a technology for personal identification using physiological characteristics and behavior characteristics inherent in the human body. Can be used for the biological characteristics of biological recognition, fingerprint, hand type face, iris, retina, pulse, ear etc.. Behavior has the following characteristics: signature, voice, gait, etc.. Based on these characteristics, it has been the development of hand shape recognition, fingerprint recognition, facial recognition, iris recognition, signature recognition and other biometric technology, many techniques have been formed and mature to application of. Biological recognition technology in a , has a long history, the ancient Egyptians through identification of each part of the body size measure to carry out identity may be the earliest human based on the earliest history of biometrics. But the modern biological recognition technology began in twentieth Century 70 time metaphase, as biometric devices early is relatively expensive, so only a higher security level atomic test, production base.due to declining cost of microprocessor and various electronic components, precision gradually improve, control device of a biological recognition technology has been gradually applied to commerce authorized, such as access control, attendance management, management system, safety certification field etc.. All biometric technology, iris recognition is currently used as a convenient and accurate.

市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

顾客满意策略与顾客满意营销 原文来源:《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”;“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意;如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意;如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务;忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客;而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服

旅游品牌定位外文翻译文献

旅游品牌定位外文翻译文献(文档含英文原文和中文翻译)

原文: Destination brand positions of a competitive set of near-home destinations Abstract: Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007) found at least nine potential research gaps warranting attention by researchers. In particular, there has been a lack of research examining the extent to which brand positioning campaigns have been successful in enhancing brand equity in the manner intended in the brand identity. The purpose of this paper is to report the results of an investigation of brand equity tracking for a competitive set of destinations in Queensland, Australia between 2003 and 2007. A hierarchy of consumer-based brand equity (CBBE) provided an effective means to monitor destination brand positions over time. A key implication of the results was the finding that there was no change in brand positions for any of the five destinations over the four year period. This leads to the proposition that destination position change within a competitive set will only

变电站_外文翻译_外文文献_英文文献_变电站的综合概述

英文翻译 A comprehensive overview of substations Along with the economic development and the modern industry developments of quick rising, the design of the power supply system become more and more completely and system. Because the quickly increase electricity of factories, it also increases seriously to the dependable index of the economic condition, power supply in quantity. Therefore they need the higher and more perfect request to the power supply. Whether Design reasonable, not only affect directly the base investment and circulate the expenses with have the metal depletion in colour metal, but also will reflect the dependable in power supply and the safe in many facts. In a word, it is close with the economic performance and the safety of the people. The substation is an importance part of the electric power system, it is consisted of the electric appliances equipments and the Transmission and the Distribution. It obtains the electric power from the electric power system, through its function of transformation and assign, transport and safety. Then transport the power to every place with safe, dependable, and economical. As an important part of power’s transport and control, the transformer substation must change the mode of the traditional design and control, then can adapt to the modern electric power system, the development of modern industry and the of trend of the society life. Electric power industry is one of the foundations of national industry and national economic development to industry, it is a coal, oil, natural gas, hydropower, nuclear power, wind power and other energy conversion into electrical energy of the secondary energy industry, it for the other departments of the national economy fast and stable development of the provision of adequate power, and its level of development is a reflection of the country's economic development an important indicator of the level. As the power in the industry and the importance of the national economy, electricity transmission and distribution of electric energy used in these areas is an indispensable component.。Therefore, power transmission and distribution is critical. Substation is to enable superior power plant power plants or power after adjustments to the lower load of books is an important part of power transmission. Operation of its functions, the capacity of a direct impact on the size of the lower load power, thereby affecting the industrial production and power consumption.Substation system if a link failure, the system will protect the part of action. May result in power outages and so on, to the production and living a great disadvantage. Therefore, the substation in the electric power system for the protection of electricity reliability,

差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

旅游管理中英文对照外文翻译文献

中英文对照外文翻译 (文档含英文原文和中文翻译) Tourism and the Environment: A Symbiotic Relationship Nowadays, with the improvement of people's living standards and the pursuit of higher spiritual life, tourism is developing rapidly, and it has an increasing proportion in the national economy. Tourism is getting more and more people's attention, followed by the impact of tourism on the ecological environment. The vigorous development of the tourism industry has multiple effects on the environment. They are both positive and negative. In order to adapt the development of tourism to the capacity of tourism resources, and promote the coordinated development of environment protection and tourism, and this paper will state the impact of tourism on the environment from three aspects: 1 The negative impact of tourism on the environment; 2 The positive impact of tourism on the environment; 3 The countermeasure to against the negative impact of tourism on the environment. Tourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce. The negative impact of tourism on the environment

博物馆 外文翻译 外文文献 英文文献

第一篇: 航空博物馆与航空展示公园 巴特罗米耶杰·基谢列夫斯基 飞翔的概念、场所的精神、老机场的建筑---克拉科夫新航空博物馆理性地吸取了这些元素,并将它们整合到一座建筑当中。Rakowice-Czyzyny机场之前的旧飞机修理库为新建筑的平面和高度设定了模数比例。在此基本形态上进一步发展,如同裁切和折叠一架纸飞机,生成了一座巨大的建筑。其三角形机翼是由混凝土制成,却如同风动螺旋桨一样轻盈。这个机翼宽大通透,向各个方向开敞。它们的形态与组织都是依据内部功能来设计的。机翼部分为3个不平衡的平面,使内外景观在不断变化中形成空间的延续性,并且联系了建筑内的视觉焦点和室外的展览区。 新航空展示公园的设计连接了博物馆的8栋建筑和户外展览区,并与历史体验建立联系。从前的视觉轴线与通道得到尊重,旧的道路得到了完善,朝向飞机场和跑道的空间被限定出来。每栋建筑展示了一个主题或是一段飞行史。建筑周围伸展出巨大的平台,为特殊主题的室外展览提供了空间。博物馆容纳了超过150架飞机、引擎、飞行复制品、成套的技术档案和历史图片。这里的特色收藏是飞机起源开始的各种飞行器,如Jatho1903、Grade1909、莱特兄弟1909年的飞机模型和1911年的鸽式单翼机。 The first passage: Museum for aviation and aviation exhibition park Bartiomiej Kislelewski The idea of flying, the spirit of place, the structure of the historic airfield – the new Museum of Aviation in Krakow takes up these references intellectually and synthesizes them into a building. The old hangars of the former airport Rakowice Czyzyny set the modular scale for the footprint and the height of the new building. Developed from this basic shape, as if cut out and folded like a paper airplane, a large structure has been generated, with triangular wings made of concrete and yet as light as a wind-vane propeller. The wings are generously glazed and open in all directions. Their form and arrangement depend on the interior uses. In the floor plans of the wings, the three offset

外文文献(市场营销策略)

Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:

相关文档
最新文档