Business Plan Outline
How to make a great business plan
How to Make a Business Plan马绍壮Business Plan Outline The Business Plan-What It Includes1.The description of the business;2.The marketing plan;3.The financial management plan;4.The management plan.The addenda （附录）Executive summary, financial projection, supporting documentsDescription of the Business•Section 1 -Describe your business-describe the unique aspects and how or why they will appeal to consumers.•Section 2 –Product or Service-describe the benefits of your goods and services from your customers’perspective.•Section 3 –Location of your business-t he location should be around customers.The Marketing Plan •Understand Your Customer1) Who they are? -age, sex, income,educational level and residence2) What they need/want and demand?•Define your target market (s)1) Is the market growing/steady/decline?2) How will you attract/hold/increase yourmarket share?Marketing Plan-Competition•Understand Your Competitors1) Who are your direct competitors?2) How are their business: steady, up or down?3) What are their strengths and weaknesses?4) How does their product or service differ from yours5) What would their reactions to your entry?6) How to cope with their reactions?Marketing Plan-Competition •Competitive Strategy1) Differentiation –“Do Different Things”or “Do Things Differently”2) Cost Leadership3) Technology Leadership/Technology BreakthroughMarketing Plan-Pricing & Sale When pricing, please consider:•Retail cost•Competitive position•Pricing below or above competition •Multiple pricingMarketing Plan-Advertising &PRYou are going to address how to market your products and or services, for example, sales channel, promotion, market penetration strategy, etc.Management Plan•Who will be on your management team?•How do your team’s background/business experience help you in the business?•What are the team members duty?•What is your organizational chart? Why in that way?•What is the mission of your organization?•What kind of organization it’s going to be?The Financial Management Plan •Devise a start-up budget(personnel, legal fees, licenses, equipment, insurance,ad. …)•Operating Budget(personnel, insurance, rent, depreciation, loanpayments, …)•Sources of Capital•Investment Planning•Balance sheet, Profit & Lost Statement, Pro-forma Cash Flow, Breakeven Point Analysis, Sensitivity AnalysisExit StrategyIn the last section of the business plan, it is always wise to provide “Exit Strategy”. In case the business does not work, how you exit the market and how to guarantee the interest of the investors or minimize the loss of the investment.Proposed Actions•Build a team•Look for projects•Project appraisal and selection •Division of labor•Completion and submission of written plan •Presentation rehearsal•CompetitionThe Wisdom of Teams •SMALL NUMBER•COMPLEMENTARY SKILLS•COMMON PURPOSE & PERFORMANCE GOALS •COMMON APPROACH•MUTUAL ACCOUNTABILITY--Katzenbach& Smith (1993)Business model•How will you distribute and market your offering?•How do you intend to generate revenue?•Who are your competitors?•Do you have a first-mover advantage? Will it be sustainable over time?•What opportunities exists for partnerships with other companies?Key financials•Historical figures for turnover/revenue•Profits/earnings (or estimated time to reach break-even)•Financial prognoses•Number of employees•Equity•etc.Management team•Give a short description of the structure of the management team•Highlight particular skills and qualifications of key individuals in the executive team•If your team lacks certain expertise, point out -rather than smooth over -the need for recruiting additional management talentInvestor propositionIf your objective is to attract investors, it will make sense to describe your capital requirements in more detail:•How much capital are you hoping to raise?•How will these resources be used (expansion, marketing etc.)?•What type of investor and capital are you looking for?•What future “exit”options are likely (IPO, trade sale)?。
商业计划书英文范文
商业计划书英文范文篇一：商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing yourthoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive SummaryThe Executive Summary is the most important partof your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legalentity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 – Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might bewilling to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 – Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. Forexample, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sectionsas follows: 10 – Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 – Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address.In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 – Key Operational ProcessesYour Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on the organization you hope to build.15 – MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows: 16 – Management Team Members This section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 – Revenue ModelAs simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sellall of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量 (Manufacturing process / amount subcontracted)选址 (Location)厂房 (Physical plant）机器和设备 (Machinery and equipment）原材料的供应情况 (Sources of raw materials to be supplied)生产能力和提高的可能性 (Output limitations， if any， and scale-up possibilities）质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应 (Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing)现在的股东和未付债款 (Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs）5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三：商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be consideredfrom the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face – and withstand – tough challenges before it can enjoy financing and market success as a mature business concept.2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors3. No entrepreneurs, no enterprise Growing newfirms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas intoreal companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.4 Stage 1: Business idea generation The beginning isthe inspiration – your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. You will still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market – which forms the foundation of your new company – so clearlyand concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation。
制作商业计划英文作文范文
制作商业计划英文作文范文英文：As a business owner, creating a solid business plan is crucial for the success of my venture. A well-thought-out business plan not only serves as a roadmap for the future of my business, but also helps me secure funding, attract investors, and make informed decisions.First and foremost, a business plan outlines the goals and objectives of my business. It helps me define what I want to achieve and how I plan to do it. For example, if I want to start a coffee shop, my business plan will outline the type of coffee I want to serve, the target market I want to attract, and the location I want to set up my shop. This clarity of vision is essential for the success of any business.Secondly, a business plan includes a detailed analysis of the market and competition. It helps me understand thedemand for my product or service, the behavior of my target customers, and the strengths and weaknesses of my competitors. This information is crucial for making strategic decisions and staying ahead in the market. For instance, if I want to open a clothing store, my business plan will include a thorough analysis of the fashion industry, the latest trends, and the pricing strategies of my competitors.Moreover, a business plan includes a financial projection that outlines the expected expenses, revenues, and profits of my business. This helps me assess the financial feasibility of my venture and plan for any potential challenges. For example, if I want to launch a new tech startup, my business plan will include a detailed financial projection that accounts for the cost of product development, marketing, and operational expenses.In addition, a business plan serves as a tool for attracting investors and securing funding. It demonstrates to potential investors that I have a clear vision for my business and a strategic plan for success. It also providesthem with the information they need to evaluate thepotential return on their investment. For example, if Iwant to expand my restaurant chain, a well-crafted business plan will help me attract investors who are interested in the food and beverage industry.Overall, a business plan is essential for the successof any business. It provides a clear roadmap for the future, helps in making informed decisions, and attracts investors and funding. Therefore, as a business owner, I understand the importance of creating a solid business plan and will ensure that it is a priority for the success of my venture.中文：作为一名企业主，制定一个扎实的商业计划对于我的事业成功至关重要。
创业计划书的简称英文
创业计划书的简称英文The purpose of this business plan is to outline the strategic vision and operational activities for a new startup company, XYZ Ventures, with a focus on providing innovative products and services to the market. This business plan will cover the company’s mission, target market, marketing and sales strategy, operational plan, organizational structure, as well as financial projections.Company OverviewXYZ Ventures is a technology startup company based in Silicon Valley, California. The company was founded by a team of experienced entrepreneurs and engineers with a passion for developing cutting-edge technology solutions. XYZ Ventures aims to disrupt the market by introducing innovative products and services that address the needs of the rapidly evolving digital landscape.Mission StatementThe mission of XYZ Ventures is to provide innovative and reliable technology solutions that empower individuals and businesses to achieve their full potential. We are committed to delivering high-quality products and services that exceed the expectations of our customers while creating long-term value for our shareholders.Target MarketXYZ Ventures will initially focus on two primary target markets: consumers and small to medium-sized businesses. The consumer market will be targeted with a range of innovative consumer electronics products, while the SMB market will be targeted with cloud-based business productivity solutions.Marketing and Sales StrategyXYZ Ventures will deploy a multi-channel marketing and sales strategy to reach and engage with our target market. Our marketing efforts will include a mix of digital marketing, social media advertising, content marketing, and strategic partnerships with retailers and e-commerce platforms. Our sales strategy will include a combination of direct sales, online sales, and partnerships with distributors and resellers.Operational PlanThe operational plan outlines the key activities required to bring our products and services to market. This includes product development, manufacturing, supply chain management, customer support, and logistics. We will also focus on building a strong network of partners and suppliers to ensure the success of our operations.Organizational StructureXYZ Ventures will adopt a flat organizational structure to ensure agility and flexibility in decision-making. The company will be led by a core team of experienced executives and managers, supported by a team of talented engineers, designers, and marketing professionals.Financial ProjectionsThe financial projections outline the expected revenue, expenses, and profitability of XYZ Ventures over the next three years. We anticipate rapid growth in revenue as our products gain market traction and scale our operations to meet the demand. We also have a comprehensive plan to manage costs and expenses to ensure sustainable long-term profitability.ConclusionIn conclusion, XYZ Ventures is poised to disrupt the market with innovative products and services that meet the needs of today’s digital consumers a nd businesses. With a strong focus on product development, marketing, and operational excellence, we are confident that our business will achieve rapid growth and deliver long-term value to our customers and shareholders. We are excited about the opportunities that lie ahead and look forward to the journey of building a successful and sustainable business.。
自己创业计划书范文英语
自己创业计划书范文英语1. IntroductionThe purpose of this business plan is to outline my plan for starting a consulting business, [Your Business Name], that will provide strategic and innovative solutions to businesses in need of marketing, sales, and operation consulting services. The company will be based in [Location], and will target small and medium-sized businesses in the local area.2. Business Description[Your Business Name] will offer a range of consulting services to help businesses improve their marketing, sales, and operations. These services will include marketing strategy development, sales process optimization, and operational efficiency improvement. The company will differentiate itself by providing personalized and tailored consulting services to each client based on their specific needs and goals.3. Market AnalysisThe consulting industry is a growing market, with an increasing demand for strategic consulting services. Small and medium-sized businesses are often in need of external expertise to enhance their marketing, sales, and operational performance. As a result, there is a significant opportunity for [Your Business Name] to capture a share of this market.4. Target Market[Your Business Name] will target small and medium-sized businesses in the local area. These businesses are often in need of external expertise to improve their marketing, sales, and operations, but may not have the resources to hire a full-time consultant. By providing affordable and personalized consulting services, the company aims to address the needs of this target market.5. Competitive AnalysisThe consulting industry is highly competitive, with many firms offering similar services. However, [Your Business Name] will differentiate itself by providing personalized and tailored consulting services to each client. This personalized approach will help the company stand out from the competition and attract clients who are looking for a more individualized and hands-on consulting experience.6. Marketing and Sales Strategy[Your Business Name] will employ a multi-channel marketing strategy to attract clients. This will include online marketing, such as social media advertising and search engine optimization, as well as offline marketing, such as networking events and local advertising. The company will also utilize a sales team to reach out to potential clients and secure new business.7. Operations PlanThe operations of [Your Business Name] will be relatively simple, as the company will primarily consist of a team of consultants who will work directly with clients. The company will also need to invest in technology and software to streamline its operations and provide clients with efficient and effective consulting services.8. Financial PlanThe financial plan for [Your Business Name] will include an analysis of the initial start-up costs, as well as projected income and expenses for the first three years of operation. The company will need to secure funding to cover these start-up costs, and will also need to develop a plan for generating revenue and achieving profitability.9. Growth PlanAs [Your Business Name] begins to establish itself in the local market, the company will look to expand its services and potentially target larger businesses outside of the local area. The company will also explore opportunities for strategic partnerships and collaborations with other firms to further expand its reach and capabilities.10. ConclusionIn conclusion, [Your Business Name] has the potential to be a successful consulting business that provides valuable and personalized services to small and medium-sized businesses in the local area. With a strong business plan in place and a dedicated team, the company aims to achieve profitability and growth in the coming years.。
商业计划书英文范文
商业计划书英文范文篇一:商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing yourthoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive Summary1The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers,they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you thefirst mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how yourorganization was formed, what type of legal entity you are, and accomplishments to date.2Importantly, your past accomplishments are perhaps the bestindicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. SectionIII – Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 –Market OverviewThe Market Overview section discusses the size and characteristicsof your market. For example, if you are a restaurant, you would includethe size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amountthese customers might be willing to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as3follows: 5 – Target CustomersYour Target Customers section precisely identifies your currentand/or intended customers. Include as much demographic data on yourtarget customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct CompetitorsDirect competitors are companies that fill the same customer needyou fill with the same solution. For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same4customer need you fill with a different solution. For example, ifyou operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sections as follows: 10 –Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricing relates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model.12 – Promotions Plan5Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, or online pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you, perhaps at your physical location or web address. In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 –Key Operational ProcessesYour Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. Forexample, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on theorganization you hope to build.15 – Milestones6In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows:16 – Management Team MembersThis section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if you’re a startup venture, you will haveholes in your team; roles th at you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 – Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 –Revenue Model7As simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sell all of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 –FundingRequirements/Use of FundsIf you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二:商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式2008-03-24 13:39:08 来源:爱词霸资讯官网封面 (Title page)0.1 企业的名称和地址Name and address of business0.2 负责人的姓名和地址Name(s) and address(es) ofprincipals80.3 企业的性质Nature of business0.4 报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)2.1 对未来的展望和发展趋势 (Future outlook and trends)2.2 竞争者分析 (Analysis of competitors)2.3 市场划分 (Market segmentation)2.4 行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)3.1 企业的宗旨和目标(Mission statement and objectives)3.2 产品或服务的描述 (Description of the product or service) 3.3 企业的规模 (Size of business)3.4 产品的进一步开发 (Future potential/product development) 3.5 竞争优势 (Competitive advantage)3.6 办公设备和人员 (Office equipment and personnel)3.7 创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)4.1 制造过程/被分包的数量 (Manufacturing process /9amount subcontracted)4.2 选址 (Location)4.3 厂房 (Physical plant)4.4 机器和设备 (Machinery and equipment)4.5 原材料的供应情况 (Sources of raw materials to besupplied)4.6 生产能力和提高的可能性 (Output limitations， if any， and scale-up possibilities)4.7 质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)5.1 定价 (Pricing)5.2 分销 (Distribution)5.3 促销 (Promotion)5.4 产品预测 (Product forecasts)5.5 预见的涨价 (Anticipated mark-up)5.6 竞争对手的反应(Competitors’ response)5.7 市场份额预测 (Market share projection)5.8 控制 (Controls)6. 组织计划 (Organizational plan)6.1 所有权的形式 (Form of ownership)6.2 合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)106.3 负责人的权利 (Authority of principals)6.4 管理层成员的背景 (Management team background)6.5 组织成员的角色和责任 (Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)7.1 企业弱点的评价 (Evaluate weakness if business)7.2 新技术 (New technologies)7.3 应急计划 (Contingency plan)8. 财务计划 (Financial plan)8.1 各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)8.2 销售预测 (Sales forecasts)8.3 财务预测的假设 (Assumptions underpinning financial forecasts)8.4 损益表 (Income statement / Profit and loss statement)8.5 预测现金流量表 (Cash flow projections)8.6 资产负债预估表 (Pro forma balance sheet)8.7 量本利分析 (Break-even analysis)8.8 资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)9.1 融资前的活动小结 (Summary of operations prior to financing)119.2 现在的股东和未付债款 (Current shareholders, loans outstanding)9.3 资金需要量及时间 (Funds required and timing)9.4 投资回报 (The deal on offer)9.5 资本负债比率和盈利与利息比率 (Anticipated gearing and interest cover)9.6 投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景 (Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等 (Details of patents, copyright, designs)5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三:商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF12INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angelinvestors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovativecompanies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered from the point of view of potential investors right from the outset. 1.1. Success factors Successful companies arise from a combination of five elements (Exhibit 2). 1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that13their idea is the point of departure for a long process of development which must face – and withstand – toughchallenges before it can enjoy financing and market success as a mature business concept. 2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this businesswill never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENTBusiness idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisionsExit of initial investors3. No entrepreneurs, no enterprise Growing new firms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process – one that takes time, energy, and anunderstanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section 6.3 of this Guide. 4. Traditional service14providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (e.g., for registering a patent) can have consequences for later success or failure. 5. Strong networks are a shot in the arm for every new company Professional guidance forpotential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas into real companies. Prime examples for such regional networks can be found in Silicon Valley and the Boston area. 1.2. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as amilestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit153). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up. 4 Stage 1: Business idea generation The beginning is the inspiration – your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. You will still be financing your plan with your own money, help from friends, perhaps state research subsidies,contributions from foundations, or other grants. Investors refer to this as seed money, as your idea is still a seedling, not yet exposed to the16harsh climate of competition. Your objective at this stage is to present your business concept and market – which formsthe foundation of your new company – so clearly andconcisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation17。
如何寻找创业方向作文英语
When embarking on the journey of entrepreneurship,finding the right direction is crucial.Here are some steps and considerations to guide you in identifying your entrepreneurial path:1.SelfAssessment:Start by evaluating your skills,interests,and passions.What are you good at?What do you love doing?This can help you identify industries or areas where you can excel.2.Market Research:Conduct thorough market research to identify gaps or needs that are not being met.Look for trends,emerging technologies,and consumer behaviors that could present opportunities.3.Problem Solving:Entrepreneurship often begins with a problem that needs solving. Think about the issues you or others face in your daily life and consider how you could develop a product or service to address these.working:Engage with people in various industries.Attend conferences,seminars, and networking events.Talking to others can provide insights and spark ideas for potential business ventures.5.Feasibility Studies:Before diving into a business idea,perform a feasibility study.This involves assessing the market potential,competition,and the resources required to start and grow the business.6.Financial Analysis:Understand the financial implications of your chosen direction. Calculate the costs involved in starting the business,including initial investment, operating costs,and potential return on investment.7.Business Plan:Develop a comprehensive business plan that outlines your business model,target market,marketing strategy,financial projections,and growth plans.8.Prototype and Test:If your business involves a product,create a prototype and test it with potential customers.Gather feedback and make necessary adjustments.9.Legal Considerations:Ensure that you are aware of the legal requirements for startinga business in your chosen field.This includes registering your business,obtaining necessary licenses,and understanding intellectual property laws.10.Mentorship and Guidance:Seek advice from mentors or industry experts.Their experience can provide valuable guidance and help you avoid common pitfalls.11.Flexibility and Adaptability:Be prepared to adapt your business direction based on feedback,market changes,and new opportunities that may arise.12.Passion and Persistence:Choose a direction that you are passionate about,as this will help sustain you through the inevitable challenges of entrepreneurship.Persistence is key to overcoming obstacles and achieving success.Remember,finding the right entrepreneurial direction is a dynamic process that may involve trial and error.Stay open to learning and evolving as you navigate the entrepreneurial landscape.。
创业计划书英文缩写怎么写
创业计划书英文缩写怎么写This business plan outlines the proposal for a startup company, which will operate under the name (Company Name). The company will be based in (Location) and will aim to provide (Description of Products/Services).Executive Summary(Company Name) is a startup company founded by (Founder Name) with the mission to (Company Mission). The company will offer (Products/Services) to target customers in the (Target Market). The company's vision is to (Company Vision).Market AnalysisThe market analysis section will provide an overview of the (Industry) industry, including market size, growth trends, and key competitors. The section will also outline the target market and customer profile for (Company Name). Additionally, the section will include a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats.Marketing StrategyThe marketing strategy section will detail the strategies (Company Name) will use to reach its target customers and achieve its business goals. The section will include a description of the company's positioning, pricing, distribution channels, and promotional activities. Operations PlanThe operations plan will outline how (Company Name) will produce and deliver its products/services. The section will detail the company's production processes, supply chain management, and quality control measures. Additionally, the section will include a description of the company's facilities, equipment, and technology requirements. Financial PlanThe financial plan will outline the projected financial performance of (Company Name) over the next five years. The section will include projected income statements, balance sheets, cash flow statements, and key financial ratios. Additionally, the section will include a break-even analysis and capital budget for the startup company.ConclusionIn conclusion, this business plan presents a comprehensive proposal for (Company Name) to enter the (Industry) industry and achieve its business goals. The plan outlines the company's mission, vision, market analysis, marketing strategy, operations plan, and financial plan. By following this plan, (Company Name) can position itself for success and achieve sustainable growth in the market.。
创业计划书英语翻译版
创业计划书英语翻译版1. Executive SummaryThe purpose of this business plan is to outline the strategy, goals, and vision for our new startup. Our company, [Company Name], is a tech-based solution provider that aims to revolutionize the [Industry] industry by offering innovative and user-friendly products and services. In this business plan, we will discuss our market analysis, target market, marketing strategy, financial projections, and operational plan in detail.2. Company Description[Company Name] is a tech startup founded by a team of experienced professionals with a passion for innovation and a deep understanding of the [Industry] industry. Our mission is to empower businesses and individuals with cutting-edge technology solutions that streamline operations, enhance productivity, and drive growth. Our core offerings include [Products/Services], which are designed to address the pain points and challenges faced by [Industry] professionals.3. Market AnalysisThe [Industry] industry is a rapidly growing sector, with a high demand for tech-enabled solutions that can improve efficiency and productivity. Our market analysis indicates that there is a significant need for innovative products and services that can streamline processes, automate tasks, and deliver real-time insights. We have identified key trends and opportunities in the industry, and we are confident that our offerings will meet the needs of our target customers.4. Target MarketOur target market includes [Target Audience], who are seeking reliable and cost-effective tech solutions to enhance their [specific needs]. We have segmented our target market based on [criteria], and we have identified key demographics, behaviors, and preferences that will guide our marketing and sales strategies.5. Marketing StrategyOur marketing strategy is focused on building brand awareness, generating leads, and driving conversions. We plan to utilize a mix of online and offline channels, including social media, content marketing, email marketing, and industry events, to reach our target audience. Additionally, we will leverage strategic partnerships and word-of-mouth referrals to expand our market reach.6. Sales StrategyOur sales strategy is centered on building strong relationships with our customers and providing exceptional support throughout the sales process. We will implement aconsultative sales approach to understand the unique needs of each customer and offer tailored solutions that address their pain points. Additionally, we will provide ongoing support and training to ensure customer satisfaction and retention.7. Financial ProjectionsOur financial projections are based on careful analysis and realistic assumptions about our revenue streams, expenses, and growth potential. We have projected our sales forecast, cash flow, and profit and loss statement for the next [time period], and we are confident in our ability to achieve our financial targets.8. Operational PlanOur operational plan outlines the day-to-day operations of our business, including our organizational structure, staffing and hiring plan, technology infrastructure, and customer support processes. We are committed to maintaining high standards of quality, efficiency, and customer satisfaction in all aspects of our operations.9. ConclusionIn conclusion, [Company Name] is poised to become a leader in the [Industry] industry by offering innovative, sustainable, and scalable tech solutions that address the needs of our target market. We are confident in our ability to execute our business plan, achieve our strategic goals, and create long-term value for our stakeholders. We look forward to the opportunity to bring our vision to life and make a positive impact in the [Industry] industry. Thank you for considering our business plan.。
商业计划书英文版
商业计划书英文版Business PlanIntroduction:The purpose of this business plan is to outline the strategies and objectives for establishing and operating a new business venture. The business, which will operate under the name [Company Name], aims to provide [Product/Service] to [Target Market]. This document will present a comprehensive overview of the business concept, market analysis, marketing strategy, organizational structure, financial projections, and risk management plan.1. Executive Summary:[Company Name] is a start-up company that aims to offer[Product/Service] to [Target Market]. With a mission to [Mission Statement], we intend to meet the needs and preferences of our target customers by offering a unique value proposition. Our goal is to establish a strong presence in the market and become a trusted and preferred provider within [Industry].2. Business Concept:The business concept of [Company Name] revolves around delivering high-quality [Product/Service] to meet the demands of our target customers. We will differentiate ourselves from competitors by [Unique Selling Proposition]. Our core values include [Core Values], which will guide our operations and decision-making processes.3. Market Analysis:3.1 Market Overview:- Description of the target market- Market size and growth potential- Market trends and customer preferences3.2 Competitive Analysis:- Identification of key competitors- Analysis of their strengths and weaknesses- Assessment of market opportunities and threats3.3 Customer Analysis:- Target customer demographics and psychographics- Identifying customer needs and preferences- Evaluation of customer buying behavior4. Marketing Strategy:4.1 Product/Service Offering:- Detailed description of the product/service features and benefits - Unique selling points and competitive advantage4.2 Pricing Strategy:- Pricing objectives and rationale- Pricing structure and positioning4.3 Promotion and Advertising:- Advertising channels and strategies- Promotional campaigns and initiatives- Online and offline marketing activities4.4 Distribution Strategy:- Channels of distribution- Logistics and supply chain management5. Organizational Structure:5.1 Management Team:- Overview of key management personnel and their roles - Skills and expertise of each team member5.2 Staffing and Human Resources:- Recruitment and training strategies- Human resource policies and procedures5.3 Organizational Culture:- Core values and company culture- Employee engagement and motivation6. Financial Projections:6.1 Start-up Costs:- Breakdown of initial investment requirements - Sources of funding6.2 Revenue Forecast:- Sales projections for the first three years- Pricing and sales volume assumptions6.3 Operating Expenses:- Fixed and variable costs- Overhead expenses6.4 Cash Flow Analysis:- Cash inflow and outflow projections- Break-even analysis and profitability assessment 7. Risk Management Plan:7.1 Identification of Key Risks:- Market risks- Operational risks- Financial risks7.2 Risk Mitigation Strategies:- Measures to minimize risks- Contingency plansConclusion:This business plan outlines the strategies, objectives, and financial projections for [Company Name]. With a solid understanding of the market, a differentiated product/service, and a strong marketing strategy, we aim to achieve success and profitability. We are confident that our dedicated team and innovative approach will position us as a leader within the [Industry] sector.。