外贸函电 unit 1
合集下载
外贸英语函电教程Unit 1 Establishing Business Relations
s
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
外贸函电unit one
Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。
外贸函电 Unit 1
日期可有下列几种写法： ① October 20, 2004 ② 10 May, 2004 ③ 3rd June, 2004 ④ Sept. 16th, 2004 其中，①最为通用。
• 3、信函编号（Reference number） 给信函编号是为了便于往来书信的存档和查阅，一般采用 Your Ref.(你方编号)或Our Ref.(我方编号)。信函编号通常 放在日期的上方或与日期平齐靠左的位置。 • 4.信内地址（Inside Address, Introductory Address） 信内地址收信人的姓名和地址，写在信纸的左上角低于日期 的地方，从信纸的左边顶格开始写。 信内地址包括收信人的姓名、头衔、单位名称、营业地址、 城市、邮政编码和国家名称。其次序是，先写收信人姓名、头 衔和单位名称，占一二行，然后写地址，可占二至四行 • 例如：
***街
***区 ***镇
*** Street
*** District *** Town
• ***市
*** City
***省
*** Prov.
• *院 ***Yard
***大学 ***College
•
**表示序数词，比如1st、2nd、3rd、4th……如果不会，就 用No.***代替，或者直接填数字
•
• • • • • •
南京路: Nanjing Road
长安公司: Chang An Company 宝山区: Baoshan District 赵家酒店: Zhaojia Hotel 钱家花园: Qianjia garden 孙家县: Sunjia County 李家镇: Lijia Town
• 广州市: Guangzhou city
6、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求，而不是 从自身出发，语气上更尊重对方
外贸函电__Unit_1_layout_of_Business_Letter
16
（十） Enclosure(附件说明 )
If any documents, catalogues, price list, etc. are sent with a letter, it is necessary to add “enclosure” or its abbreviation “Enc”. eg: Enc: 2 Invoices Encls: 1 B/L 1 Photo 1 Certificate
12
（七） Body of the Letter
1、Position of body of the letter The body of the letter should begin two lines below the subject line, if there is one, at least two lines below the salutation if there is no subject line. 2、Contents of body of the letter P17 1）the opening sentence ---the first paragraph 2）the actual message of the letter---paragraph two, three… 3）the closing sentence---the last paragraph
324 Park Avenue New York Tel:225-7820 Telex: 222711
The Eastern seaboard Corporation
324 Park Avenue New York Tel:225-7820 Telex: 222711
5
（十） Enclosure(附件说明 )
If any documents, catalogues, price list, etc. are sent with a letter, it is necessary to add “enclosure” or its abbreviation “Enc”. eg: Enc: 2 Invoices Encls: 1 B/L 1 Photo 1 Certificate
12
（七） Body of the Letter
1、Position of body of the letter The body of the letter should begin two lines below the subject line, if there is one, at least two lines below the salutation if there is no subject line. 2、Contents of body of the letter P17 1）the opening sentence ---the first paragraph 2）the actual message of the letter---paragraph two, three… 3）the closing sentence---the last paragraph
324 Park Avenue New York Tel:225-7820 Telex: 222711
The Eastern seaboard Corporation
324 Park Avenue New York Tel:225-7820 Telex: 222711
5
世纪商务英语——外贸函电课件unit(1)
Inquiries from regular customers may be very simple in content, in which only the name and/or specifications of the commodity will be mentioned. Other inquiries may include great details such as the name of the commodity, quality, specifications, quantity, terms of price, terms of payment, time of shipment, packing method, etc. required by the buyer so as to enable the seller to make proper offers.
5
h LOGO
Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
5
h LOGO
Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
外贸英语函电1单元
and conditions of the proposed business deal
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions
Unit 1Modern Business Letters《外贸英语函电》PPT课件
E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the
外贸函电写作Unit 1(1)
Contents
Functions
of Business Correspondence Essential Principles of Business Correspondence Structure and Lay-out of Business Letters Lay-out of Faxes and E-mails
English for International Business Communication
Unit One Business Correspondence Writing
Process of Writing
① Clarifying your aim ② Identifying your readers ③ Making a general plan ④ Sketching a synopsis ⑤ Drafting your text ⑥ Putting the draft aside ⑦ Revising and editing
a draft for $500 now because for about later if please
Essential Principles/Qualities
Sentences: I should be grateful if you would be good enough to advise us of the date of your arrival. Please let me know the date of your arrival.(better) We are in receipt of your letter of 12 June. Thank you for your letter of 12 June. (better) We would like to ask you to extend the L/C to August 31st. Please extend the L/C to August 31st. (better) The contract enclosed herewith requires your signature before it can be executed and should be directed to the undersigned. Please sign the contract enclosed and return it to me. （better)
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
我方肯定，贵方不可能会感到不满意。
positive: We feel sure that you will be entirely satisfied.
我方确信，贵方将会感到满意。
negative: We regret our inability to serve you at this time.
Stamp
Overseas Trading Co. 52 Hooigracht Street Amsterdam, the Netherlands
• Try to use familiar and straightforward words. • Avoid use unclear or ambiguous words or
sentences.
e.g.: As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
2. perform the work with great effect
___________________________________
3. some time in the near future
___________________________________
4. in a decisive way
14
• ST858L-Band Stereo Radio Cassette Recorder is of full functions. ST858L波段收录机具有所有功能。
ST858L-Band Stereo Radio Cassette Recorder can delivers superb FM/ MW/ LW/ SW1/ SW2/ FM Stereo band reception. Fullauto-stop and automatic quick program search (AQPS system). ST858L波段收录机具有高质量的FM/ MW/ LW/ SW1/ SW2/ FM立体声接收功能，并能自动停机 和自动快速搜索节目。
• factual information • accurate reliable figures • right form and conventions
eg. This product is absolutely the best on the market. This product is the best one we can supply.
International Business commuls of Writing English Business Letters
2
Study Aims
1. To be able to write an envolope. 2. To be able to recognize parts of business
13
Concreteness
• Try to use specific facts and figures to describe things.
• Avoid use uncertain, general and abstract words or sentences.
eg. We have drawn on you as usual under your L/C. 我方已按惯例根据你方信用证开立了向你方索款 的汇票。
• 2) Promptness
16
Consideration
• Consideration emphasizes You-attitude rather than We-attitude.
e.g.:
negative: We do not believe you will have cause for dissatisfaction.
letters and 3 writing formats of business letters.
3. To be able to write a business letter in proper
structure.
3
Contents
• 1. Introduction • 2. Requirements for Writing Business Letters • 3. 7 Guidelines of Writing English Business
12
• It’s the lowest price available to you. It’s the lowest price that we can offer to you now.
• We are well-established exporters of all kinds of goods made in Sweden. We are well-established exporters of Sweden sundry goods, such as toys, button and stationary.
1. We have two direct sailings every month from Hong Kong to San Francisco. 2. We have a direct sailing from Hong Kong to San Francisco every two months.
15
Courtesy
This is very important in the business negotiations.
• 1) Keeping a sincere You-attitude We allow 2 percent discount for cash payment. (We-attitude) 至于现金付款，我方允许2%的折扣。 You earn 2 percent discount when you pay cash. (You-attitude) 若贵方现金付款，则可获得2%的折扣。
Will you ship us any time during the month of December, or even November if you are rushed, for November would suit us just as well. → Please ship us by the end of November.
10
Replace each expression with one or two words that convey the same meaning.
1. an accountant with a good reputation
___________________________________
___________________________________
5. a sharp rise in prices accompanied by a fall in the value of currency
___________________________________
6. people with the responsibility of managing an office
7
3. 7 Guidelines of Writing English Business Letters
• Clarity • Conciseness • Correctness • Concreteness • Courtesy • Consideration • Completeness
8
Clarity
4
1. Introduction
The main functions of business letters:
1. establish business relations 建立关系 2. ask for or convey information 询问传达信息 3. make an enquire or offer 询盘和发盘 4. give or cancel an order 订货和取消订单 5. raise or settle a claim 提出和解决索赔 6. enter into negotiation 商议调整 7. reach an agreement 达成协议 8. …
9
Conciseness
• at this time → now due to the fact that → because We require full-automatic washing machine which is of the new type. → We require new-type full-automatic washing machine.
We have drawn on you sight draft No.386 for the invoice amount, US$3,100 under your L/C No.198 of Bank of China, Beijing.
根据你方由中国银行开立的第198号信用证，我方已按发 票金额3100美元开立了你方索款的第386号即期汇票。
___________________________________
1. a respectable accountant
2. perform effectively
3. later
4. decisively
5. inflation
6. office manager
11
Correctness
• appropriate and grammatically correct language
positive: We feel sure that you will be entirely satisfied.
我方确信，贵方将会感到满意。
negative: We regret our inability to serve you at this time.
Stamp
Overseas Trading Co. 52 Hooigracht Street Amsterdam, the Netherlands
• Try to use familiar and straightforward words. • Avoid use unclear or ambiguous words or
sentences.
e.g.: As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
2. perform the work with great effect
___________________________________
3. some time in the near future
___________________________________
4. in a decisive way
14
• ST858L-Band Stereo Radio Cassette Recorder is of full functions. ST858L波段收录机具有所有功能。
ST858L-Band Stereo Radio Cassette Recorder can delivers superb FM/ MW/ LW/ SW1/ SW2/ FM Stereo band reception. Fullauto-stop and automatic quick program search (AQPS system). ST858L波段收录机具有高质量的FM/ MW/ LW/ SW1/ SW2/ FM立体声接收功能，并能自动停机 和自动快速搜索节目。
• factual information • accurate reliable figures • right form and conventions
eg. This product is absolutely the best on the market. This product is the best one we can supply.
International Business commuls of Writing English Business Letters
2
Study Aims
1. To be able to write an envolope. 2. To be able to recognize parts of business
13
Concreteness
• Try to use specific facts and figures to describe things.
• Avoid use uncertain, general and abstract words or sentences.
eg. We have drawn on you as usual under your L/C. 我方已按惯例根据你方信用证开立了向你方索款 的汇票。
• 2) Promptness
16
Consideration
• Consideration emphasizes You-attitude rather than We-attitude.
e.g.:
negative: We do not believe you will have cause for dissatisfaction.
letters and 3 writing formats of business letters.
3. To be able to write a business letter in proper
structure.
3
Contents
• 1. Introduction • 2. Requirements for Writing Business Letters • 3. 7 Guidelines of Writing English Business
12
• It’s the lowest price available to you. It’s the lowest price that we can offer to you now.
• We are well-established exporters of all kinds of goods made in Sweden. We are well-established exporters of Sweden sundry goods, such as toys, button and stationary.
1. We have two direct sailings every month from Hong Kong to San Francisco. 2. We have a direct sailing from Hong Kong to San Francisco every two months.
15
Courtesy
This is very important in the business negotiations.
• 1) Keeping a sincere You-attitude We allow 2 percent discount for cash payment. (We-attitude) 至于现金付款，我方允许2%的折扣。 You earn 2 percent discount when you pay cash. (You-attitude) 若贵方现金付款，则可获得2%的折扣。
Will you ship us any time during the month of December, or even November if you are rushed, for November would suit us just as well. → Please ship us by the end of November.
10
Replace each expression with one or two words that convey the same meaning.
1. an accountant with a good reputation
___________________________________
___________________________________
5. a sharp rise in prices accompanied by a fall in the value of currency
___________________________________
6. people with the responsibility of managing an office
7
3. 7 Guidelines of Writing English Business Letters
• Clarity • Conciseness • Correctness • Concreteness • Courtesy • Consideration • Completeness
8
Clarity
4
1. Introduction
The main functions of business letters:
1. establish business relations 建立关系 2. ask for or convey information 询问传达信息 3. make an enquire or offer 询盘和发盘 4. give or cancel an order 订货和取消订单 5. raise or settle a claim 提出和解决索赔 6. enter into negotiation 商议调整 7. reach an agreement 达成协议 8. …
9
Conciseness
• at this time → now due to the fact that → because We require full-automatic washing machine which is of the new type. → We require new-type full-automatic washing machine.
We have drawn on you sight draft No.386 for the invoice amount, US$3,100 under your L/C No.198 of Bank of China, Beijing.
根据你方由中国银行开立的第198号信用证，我方已按发 票金额3100美元开立了你方索款的第386号即期汇票。
___________________________________
1. a respectable accountant
2. perform effectively
3. later
4. decisively
5. inflation
6. office manager
11
Correctness
• appropriate and grammatically correct language