高一英语精品课件Unit1 Advertising-word power(牛津译林版必修4)
Useful expressions:
Product What do they mean? Market research Sales and marketing Can you have a guess? Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures
8 d a
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Food and ________ clothing are quite important to our human beings.
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented. learn more about sales and marketing
More examples:
Root derivatives/new words
health
interest depend
healthy
interesting dependent useful difficulty weekly
use
difficult week
Competition:
Think more words that are created this way. Which group can win ? The group that has the most words wins.
Examples(adj.)
medical, electrical enjoyable, reasonable
dangerous, adventurous
joyful, mouthful cloudless, hopeless
Puzzle 用所给单词的形容词形式填空！
Hidden word
i 1 commerce c o m m e r c 2 health h e a l 3 hero h e r o 4 attraction a t t r a c t 5 help 6 excitement 5 h 7 origin e x c i 8 danger o r i g i n
Let’s learn more about suffixes.
Suffix
-ical -able -ous -ful -less
Meaning
having the quality of having the quality of like,full of characterized by without
Word Power
Unit 1 Advertising
ห้องสมุดไป่ตู้
Blank-filling
Advertisements ____________ (advertise) are an important part of life.They use lots of persuasive ____________ (persuade) and exciting _______ (excite) images to sell products or services. Generally ________(general) speaking, there are two main types:______ commercial (commerce) ads and PSAs.They do not always tell you the _______ truth (true). We should be ________(care). careful Question:How are these new words formed?
How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like Using persuasive language and exciting images, suffixes but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting
Noun +y +ly +ic +al +ous +ful Verb +ed +ing +ive
Can you think health of more week examples?
hero origin danger help amaze excite attract
healthy weekly heroic original dangerous helpful amazed exciting attractive
Practice: B
Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation
Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (4) creative (5) fantastic (7) friendly (8) competitive (10) lucky (3) boring (6) exciting (9) famous
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译林牛津版高中英语必修四 Unit 1 advertising word power 公开课教学课件 (共34张PPT)
to manage the company.
3) I intended the gift for Tom on
his birthday.
4.Howerer, we still must be aware of the methods used in advertisements to try and sell us things. (L15-16) aware adj. (通常作表语)知道的； 意识到的；觉察到的 be aware of 觉察到， be aware that 意识到， 知道 be aware wh-clause make sb aware of sth 让某人知道/注意到
2. A commercial advertisement is one which someone has paid for to promote a product or service. (L10-11) 1) one + which (that) ; the one + that * The best job is one __________ which/that uses your skills in doing something together with your interest in the subject. * The book is the one ______ that is needed by every student of English.
sales figures
P7 B 1.product
6.market research
2.market share 3.sales figures
4.consumers 5.high quality
高中英语 Unit1 Advertisingword power课件 牛津译林版必修4
Question:How are these new words formed?
More examples:
Root
derivatives/new words
health interest
healthy interesting
depend use
dependent useful
difficult week
(5) high quality
(6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation
characterized by
-less
without
Examples(adj.)
medical, electrical
enjoyable, reasonable
dangerous, adventurous
joyful, l cloudless, hopeless
Puzzle 用所给单词的形容词形式填空！
Consumers
Market share
Sales target
Market leader
High quality
Sales figures
Practice: B
Possible answers:
(1) product
(2) market share
(3) sales figure
(4) consumers
healthy weekly heroic original dangerous helpful amazed exciting attractive
More examples:
Root
derivatives/new words
health interest
healthy interesting
depend use
dependent useful
difficult week
(5) high quality
(6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation
characterized by
-less
without
Examples(adj.)
medical, electrical
enjoyable, reasonable
dangerous, adventurous
joyful, l cloudless, hopeless
Puzzle 用所给单词的形容词形式填空！
Consumers
Market share
Sales target
Market leader
High quality
Sales figures
Practice: B
Possible answers:
(1) product
(2) market share
(3) sales figure
(4) consumers
healthy weekly heroic original dangerous helpful amazed exciting attractive
牛津译林版必修一Unit1Wordpower课件
3. Show your school maps and do oral practice with your partner about asking and answering the way. (using as many new words as possible.)
4. Read and fill in the blanks of Part C.
5. Learn some more new words about the equipment in the gym by doing Part D.
6. Free talk---
Do you think it is very important for you to have a gym when choosing a school? Why?
canteen
car park
dormitory lecture hall
1. Read A on P6 by yourselves to get some words about school facilities.
2. Do Part B in groups and report out.
If you are standing at the door of the dormitories, first turn right and go past the medical center and the gym, then turn left and walk until the end of the road. Classroom 4 is on your left.
ቤተ መጻሕፍቲ ባይዱ
•Do you still remember the first day you came to this school? •How did you find your way around? •Do you ask others for help if you don’t know the way? •Can you use the sentence patterns you learned in your junior school? ( Excuse me, can you tell me the way to…? •Excuse me, which is the nearest way to…? •Excuse me, how can I get to / arrive at / reach…?
高中英语精品课件Unit1 Adverting-Word power(译林牛津版必修4)
8 d a
a l c 3 p i r n l 7
1
t
i
h y 2 i v e 4
e l t a
f
u l
g 6 s
n g e
o u
clothing are quite important to Food and ________ our human beings.
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like Using attractive pictures and exciting languages, suffixes but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting
difficulty weekly
week
Competition:
Think more words that are created this way. Which group can win ? The group that has the most words wins.
a l c 3 p i r n l 7
1
t
i
h y 2 i v e 4
e l t a
f
u l
g 6 s
n g e
o u
clothing are quite important to Food and ________ our human beings.
Active show
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like Using attractive pictures and exciting languages, suffixes but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting
difficulty weekly
week
Competition:
Think more words that are created this way. Which group can win ? The group that has the most words wins.
【全版】英语：必修unitadvertisingwordpower课件(译林牛津版)推荐PPT
8) -ine, masculine, feminine, marine 9) -ing, moving, touching, daring
2) -ward, downward, forward (10)其他的含义 -less, 表示否定，countless, stainless, wireless
(5) 表示方向的含义 3) -ent, violent,
7) -ice, -atie, ical, politic, systematic, historic, physical, 6) -ary, military, voluntary
1) -ern, eastern, western 1) -an, Roman, European
manly, fatherly, scholarly, motherly 4) -ly, manly, fatherly, scholarly, motherly
(6) 表示“倍数”的含义 1) -able, -ible, movable, comfortable, applicable, visible, responsible
(2) 表示“相象，类似”的含义 1) -ish, boyish, childish 2) -esque, picturesque 3) -like, manlike, childlike 4) -ly, manly, fatherly, scholarly, motherly 5) -some, troublesome, handsome 6) -y, milky, pasty (3) 表示“充分的”含义 1) -ful, beautiful, wonderful, helpful, truthful 2) -ous, dangerous, generous, courageous, various 3) -ent, violent,
2) -ward, downward, forward (10)其他的含义 -less, 表示否定，countless, stainless, wireless
(5) 表示方向的含义 3) -ent, violent,
7) -ice, -atie, ical, politic, systematic, historic, physical, 6) -ary, military, voluntary
1) -ern, eastern, western 1) -an, Roman, European
manly, fatherly, scholarly, motherly 4) -ly, manly, fatherly, scholarly, motherly
(6) 表示“倍数”的含义 1) -able, -ible, movable, comfortable, applicable, visible, responsible
(2) 表示“相象，类似”的含义 1) -ish, boyish, childish 2) -esque, picturesque 3) -like, manlike, childlike 4) -ly, manly, fatherly, scholarly, motherly 5) -some, troublesome, handsome 6) -y, milky, pasty (3) 表示“充分的”含义 1) -ful, beautiful, wonderful, helpful, truthful 2) -ous, dangerous, generous, courageous, various 3) -ent, violent,
英语：Unit1《Advertising》Word Power课件(1)(译林牛津版必修4)
的东西---‘我们决不能轻信这种小把戏而上当 的东西 我们决不能轻信这种小把戏而上当 啊！’
be supposed to do的意思是 expected to do; 的意思是be 的意思是 be required to do; should do被期望、被要求 被期望、 被期望 做某事、应该。 做某事、应该。
Word power
• When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 and learn more about sales and marketing.
玛格丽特的父母要她别上他的当。 玛格丽特的父母要她别上他的当。
2）fall in love with, especially ） suddenly （突然） 突然） 倾心于…；爱上…； 迷上。 倾心于 ；爱上 ；被…迷上。 迷上 Margaret fell for him in a big way.
P7 A
Before a company starts making a new p_______, they must collect and study roduct information about what people want and need. So, they do m_____________. The boss of the arket research company needs a lot of information about the ales and marketing s_________________ of the product. So, the s________________________, led by a ales/marketing department sales/marketing manager, will present the information from their market research to the boss.
be supposed to do的意思是 expected to do; 的意思是be 的意思是 be required to do; should do被期望、被要求 被期望、 被期望 做某事、应该。 做某事、应该。
Word power
• When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 and learn more about sales and marketing.
玛格丽特的父母要她别上他的当。 玛格丽特的父母要她别上他的当。
2）fall in love with, especially ） suddenly （突然） 突然） 倾心于…；爱上…； 迷上。 倾心于 ；爱上 ；被…迷上。 迷上 Margaret fell for him in a big way.
P7 A
Before a company starts making a new p_______, they must collect and study roduct information about what people want and need. So, they do m_____________. The boss of the arket research company needs a lot of information about the ales and marketing s_________________ of the product. So, the s________________________, led by a ales/marketing department sales/marketing manager, will present the information from their market research to the boss.
湖南省茶陵县高中英语Unit1AdvertisiWordPower课件牛津译林版必修4
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Below are some of the different suffixes used to form adjectives: +y + ly Noun + ic + al + ous + ful health week hero origin danger help healthy weekly heroic original dangerous helpful
Some common suffixes: Suffix -ical -able Meaning having the quality of having the ability of Examples
practical believable adventurous handful
careless
Word Power
Using suffixes & Sales and marketing
health week hero origin danger help
a. a. a. a. a. a.
amaze excite enjoy attract interest decide
a. a. a. a. a. n.
Brainstorming
Look at the following words and tell us what part of speech each word is. n. health healthy adj. interest n./ v. interesting adj. decide decision n. v.
高中英语 Unit 1《Advertising》Word power课件 牛津译林必修4
sales figures
sales and marketing
消费者
市场份额
销售目标
市场主导者
高质量
销售量
(产品)销售和市场营销
销售/营销部门
Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.
sales and marketing
消费者
市场份额
销售目标
市场主导者
高质量
销售量
(产品)销售和市场营销
销售/营销部门
Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.
牛津译林版高中英语必修四《Unit 1 Advertising》Word Power 课件 2
4. Shelly asked Andy _____ water the flowers while she was away. A. didn’t forget to B. don’t forget to C. not to forget to D. not forget to 5. She exclaimed (惊呼) ______. A. what a difficult task it was B. what it was a difficult task C. what difficult task it was D. what task it was difficult
2. He asked me ______ with me. A. what the matter is B. what the matter was C. what is the matter D. what was the matter 3. My friend really didn’t know _____ to help the dying boy. A. what he could do B. how could he do C. whether he can do D. what can he did
dining hall last year: _5_0_%__-6_0_%___; in three years: 7_5_._5_%_
4. Percentage of students from our school
continuing their education last year--- at local universities: _2_3_.4_%______
5. “Don’t make this kind of foolish mistake again,” she said to me. She told / warned me not to make that kind of foolish mistake again.
湖南省茶陵县高中英语Unit1AdvertisiWordPower课件牛津译林版必修420170910160
opposite
do again
disable, dishonest rewrite, retell
misห้องสมุดไป่ตู้ake, misdirect
mis-
badly or wrongly
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Read the dialogue in Part B and finish it with the blue words/phrases from Part A. Answers: 1. _____________ market share 2. ________________ sales figures 3. _____________ 4. ________________ consumers market research 5. _________________________________ sales & marketing department 6. _________________________________ sales targets
+ ed Verb + ing + able + ive
amaze excite enjoy attract
amazed exciting enjoyable attractive
Read the advertisement on Page 6 and fill in blanks. Form adjectives by adding the correct suffixes to the words in brackets. Answers: lovely 2. attractive boring 1. ________ ________ 3. ________ energetic 5. ________ friendly 6. enjoyable 4. ________ ________ fantastic wealthy 8. ________ 7. ________ 9. ________ lucky