Nike 公司中英文介绍(超全面)
[Nike英文简介] 简介 英文
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[Nike英文简介] 简介英文NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2021, "2021 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2021, Apple hands Nike officially launched the second generation of Apple Watch second generation products.March 15, 2021, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.In 1908, Lean in Massachusetts built a shoe factory, so that the local shoe technology has been further developed. Where the workers are no longer independent of doing nike shoes, shoes for each production link by a trained person responsible. Production line began to form. At first nike shoes arestill made, but in order to make workers in the off-season something to do, shoe owner began to do not book the shoes. These shoes are called for sale shoes, placed in the local store window.In 1958, the founder of the time, Phil Nate Oregon (Oregon) State University track and field team players, after graduation to return home to teach in Portland.In 1963, Phil Knight graduated from the University of Oregon and his mentor Bill Bowerman co-founded a company called "Blue Ribbon Sport" (Blue Ribbon Sports) company, the main sporting goods. In 1964, Knight and his coach Bowerman each invested $ 500, set up a sports shoes company, named for the Blue Ribbon sporting goods company.In 1972, NIKE company was formally established. Its predecessor is the current NIKE president Phil Knight and Bill Bowerman coach investment in the Blue Ribbon sports company.In 2001, Nike in the development of air cushion technology and then launched a new shock force called Shox technology. The use of this technology to produce the same popular sports shoes, sales steadily rising. In addition to sports shoes, Nike's clothing is also no lack of innovation. For example: the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition. Nike other sporting goods, such as: watches, glasses, etc. are high-tech crystallization.80 years, Nike products from the track and field and gymnasium into the homes of ordinary people (especially teenagers). Nike must not lose the traditional sports in the traditional market situation, try to expand the attractiveness of Nike advertising, Nike must be like Levi's brand (jeans brand leader jeans inventor Li Wei Strauss established), as The composition of youth culture and the identity symbol. Nike in two completely different market operations, it faces the problem is to adapt to popular awareness andpublicity sports achievements on how to get a balance and consistent, Nike began to rethink its advertising strategy.1986, a propaganda Nike inflatable insole advertising is a real breakthrough in the advertising film Nike adopted a new idea, not blindly promote the technical performance and advantages of the usual practices, but by the representative and symbol of the famous hippie The Beatles played the famous song "Revolution", in the rebellious rhythm of the new rhythm, melody, a group of Americans wearing Nike products as drunk to carry out fitness training, ... ... this ad accurately meet the emerging fitness campaign The style of change and the trend of the times, so feel refreshing. Nike has been using the magazine as the main advertising media, to the athletes to pass the product information, but since then, television advertising to become Nike's main "spokesman", this move makes Nike ads better suited to its new product market development of.Nike's expansion of the market is the primary breakthrough in the youth market, the market consumers have some common features: love sports, reverence heroes, Starchaser strong sense of hope, attention, thinking active, imaginative and full of dreams. For young consumers this feature, Nike have been with some famous, popular sports stars signed, such as c Luo, Drogba,Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, A Guiluo et al. And shot a lot of imaginative advertising, such as the 2021 World Cup in South Africa's promotional film "kicked out the legend" in the May 22 Champions League final premiere.感谢您的阅读，祝您生活愉快。
耐克品牌介绍英文作文
耐克品牌介绍英文作文英文：Nike is a well-known brand in the sports industry, specializing in athletic footwear, apparel, and accessories. The company was founded in 1964 by Phil Knight and Bill Bowerman, and has since become one of the most recognizable brands in the world.One of the reasons for Nike's success is their focus on innovation and technology. They are constantly developing new materials and technologies to improve the performanceof their products. For example, their Flyknit technology uses a single thread to knit a shoe upper, reducing waste and improving durability.In addition to their products, Nike is also known for their marketing campaigns. They have used a variety of slogans and taglines over the years, such as "Just Do It" and "There is no finish line." These campaigns have helpedto create a strong brand identity and connect with consumers on an emotional level.Overall, Nike's success can be attributed to their commitment to innovation, quality, and marketing. They have created a strong brand that is recognized and respected around the world.中文：耐克是体育产业中一家著名的品牌，专门生产运动鞋、服装和配件。
耐克全英文介绍 ppt课件
耐克
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创 始 人
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Play by the rules. But be ferocious.
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That’s all. Thank you.
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按规则游戏。 但是一定要骁勇善战。
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耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
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• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
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Hale Waihona Puke • Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
nike品牌介绍英文作文300词
Nike Brand IntroductionNike, a globally renowned sports brand, has revolutionized the world of athletics and fitness. Originating in the 1970s, Nike has grown to become a symbol of excellence, innovation, and inspiration. Its journey is marked by a deep commitment to athlete-centered design, creating products that not only perform but also inspire.The brand's ethos is firmly rooted in the philosophy of "Just Do It," encouraging individuals to push their boundaries, strive for greatness, and never settle for less. Nike's diverse range of footwear, apparel, and accessories cater to a wide array of sports and activities, fromrunning and basketball to training and lifestyle.What sets Nike apart is its dedication to innovation. The brand has a long history of collaborating with leading athletes and designers to create cutting-edge products that enhance performance. Nike's use of advanced technologies, such as Flywire and Zoom Air, has revolutionized the industry, setting new standards for comfort, durability,and performance.Moreover, Nike's marketing strategies have been equally impressive. Its iconic "Swoosh" logo and tagline have become synonymous with sports excellence, while its campaigns often feature high-profile athletes and celebrities, further enhancing its global appeal.However, Nike's success is not just measured in sales or profits. The brand has also made significant contributions to society, investing in sustainability initiatives and community development programs. Nike's commitment to social responsibility underscores its belief that success is not just about winning but also about making a positive impact on the world.In conclusion, Nike is not just a sports brand; it's a global icon that represents the spirit of athletics and the pursuit of excellence. Its products, marketing, and social responsibility efforts have set the standard for the industry, making it a leader in the world of sports and fitness.**耐克品牌介绍**耐克，这个全球闻名的运动品牌，已经彻底改变了体育和健身界的风貌。
nike公司简介英文版
nike公司简介英文版耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。
你知道它的英文简介是什么吗?下面由店铺为你提供的nike公司简介英文版，希望大家喜欢。
nike公司简介英文版(一)Nike always will encourage all over the world for its every athlete and offer the best products as glory. Nike is the movement of the language of the language. Over the past three years, the company is committed to create for each show ego. Nike knows: only using advanced technology to produce the best products. Using the sneakers at mattress technology is very popular. Average consumer and professional athletes to it.耐克公司一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣。
耐克的语言就是运动的语言。
三十年过去了,公司始终致力于为每一个人创造展现自我的机会。
耐克深知：只有运用先进的技术才能生产出最好的产品。
采用气垫技术的运动鞋一经推出就大受欢迎。
普通消费者和专业运动员都对它爱不释手。
nike公司简介英文版(二)Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 asBlue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Air Jordan, Nike Skateboarding, and subsidiaries including Cole Hnike公司简介英文版n, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.nike公司简介英文版(三)NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.September 8, 2016, Apple hands Nike officially launched thesecond generation of Apple Watch second generation products.March 15, 2017, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.。
nike公司简介英文
nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。
nike公司swot分析(中英文对照)
Nike SWOT分析原文Strengths.Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle.Weaknesses.The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.Opportunities.Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before itwears out i.e. consumers need to replace shoes.There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.Threats.Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days(high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike's market share.As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.If you have a body, you are an athlete - Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years More . . .Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.耐克SWOT分析(中文对照)优势：耐克是一家极具竞争力的公司。
NIKE公司英文版介绍
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
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GROWTH
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1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING
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1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
1980年底，耐克完成IPO，成为上市公司。到了80年代中期，耐克已经偏离了其作为行业领袖的位置，部分是因为 公司错误的估计了健美操领域的繁荣，给新出现的竞争对手几乎完全开放的领域来发展业务。1989，耐克的交叉培 训业务的繁荣，这部分归功于非常流行的“博知”的广告活动。年底的十年，耐克已经恢复了其作为行业领导者的 地位。
在1995年和2008年期间，耐克也拥有鲍尔曲棍球(后来更名为耐克鲍尔),以前拥有Cole Haan和茵宝。除了生产运动服 装和器材外,公司通过零售商店Niketown的渠道销售产品。 耐克赞助许多世界知名的运动员和运动队,并用上高度认可的 商标“ Just Do It”和Swoosh标志。
We Are What We Wear
扩展活动
We Are What We Wear
Contents
1、General information of NIKE 2、Origins and history 3、Products 4、Controversy
We Are What We Wear
Nike, Inc. (officially pronounced /ˈnaɪki/, but sometimes pronounced / [ naɪk]) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
有两个男人在运动鞋领域掀起了一场工业革命，这就是比尔鲍尔曼和菲尔耐特。
1960:Founded on a handshake, $500 and mutual trust They shook hands to form Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964
1950: When Nike breathed its first breath, it inhaled the spirit of two men.
1950：当耐克第一次呼吸，它吸入两个人的精神。
there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman and Phil Knight
1990:Nike extends its reach
1990：耐克版图不断扩张
We Are What We Wear
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他还发明了了第一个产品说明书，广告和营销材料，甚至拍摄照片作为公司的目录。约翰逊建立了一个邮购系统， 打开第一个品牌零售店（位于加州圣塔莫妮卡航运）和管理航运/接收点。他还设计了一些早期的耐克鞋，甚至在 1971幻想出来耐克这个名字
We Are What We Wear
1980:A decaion
We Are What We Wear
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International