社交媒体英文.ppt

2017-Instagram社交媒体培训_42页(PPT42页)

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Layout 拼图
足够的创意空间，锦上添花
Instagram推出了一款最新的拼图应用Layout。该应用允许用户从自己的相册中选择多张照片拼在一起，并且可以任意调整尺寸和排版方式。此外，Layout还提供了Photo Booth功能，即用户在点击该功能后可以连续快速拍摄4张自拍照。或许，以上这些功能就是Instagram将Layout打造成一款独立应用，而不是作为其主程序附属功能推出的最主要原因。
• 通过具有设计感的帖图，突出产品的美观和造型，契合平台粉丝的关注点，有利于品牌的形象推广。
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03 Cat® products 优秀帖图分析
• 卡特彼勒发布一条具有产品作业照，简洁明了地介绍了D8R型推土机；
• 帖图通过大片的蓝天、心形的白云和陡峭的黄土高坡，形成了高对比度；设计过比例的构图也使得图片具有纵深感；
风格化主页
统一的图片风格，带来高辨识度的品牌信息
•
乐高在Instagram上的账号发布的图片具
有高辨识度：运用鲜亮的色彩和乐高特
色产品组成一幅幅趣味横生的帖图。
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故事性文案撰写
故事是Instagram上采用得最广泛也是最具代表性的文案类型，通过照片以及它背后的故事吸引受众。
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创意至上
用充满乐趣和灵感的图片吸引受众
粉丝互动率高
点赞率高评论率高
聚集业内受众
行业新兴力量机械爱好者潜在客户
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01 HeavyMachines 帖图分析
• 专页帖图主要围绕重型机械的美图，不限制机械品牌，但主要以业内高端机械为主； • 相较于帖图清晰度和美观度，专页更注重帖图的趣味性和受众中的抓取力，大部分帖图很模糊，但

国外精品创意梯度社交媒体PPT模板

WHAT SETS US APART?
Here you could state one of your qualities Here you could state one of your qualities Here you could state one of your qualities Here you could state one of your qualities
media
● Motivations ● Behavior ● Personality ● Interests
ANALYZING THE COMPETITION
NEPTUNE
Neptune is the farthest planet from the Sun
MARS
Despite being red, Mars is a cold place, not hot
02
MARKET ANALYSIS
Here you could describe the topic of the section
05
BUDGET
Here you could describe the topic of the section
03
GOALS & STRATEGY
Here you could describe the topic of the section
SOCIAL MEDIA STRATEG Y
Here is where your presentation begins
01
ABOUT US
Here you could describe the topic of the section
04
CONTENT PLAN

高中英语外刊拓展课件-社交媒体与心理健康

When reviewing others’ social activity, people tend to make
comparisons such as, “Did I get as many likes as someone else?” or
“Why didn’t this person like my post, but this other person did?”
FOMO——“害怕错过”，也起到了一定的作用。青少年希望能了解朋友们的活动动态。如果其他人都在使用社交媒体网站，而你没有参与，你就会担心错过聊天、笑话、人际关系或邀请。错过这些经历会导致焦虑和抑郁。当人们上网时，发现自己被排除在活动之外，这会影响他们的想法和感受，并会影响他们的身体。
play a role (in) （在……中）发挥作用 keep track of 了解……的动态；与……保持联系
literally adv 的确；确实（literal原义的，字面的 + -ly）
“When the outcome is unpredictable, the behavior is more likely to repeat,” Sperling says. “Think of a slot machine (老虎机): if game players knew they were never going to get money by playing the game, then they
It’s a small step in the right direction, says Jacqueline Sperling, a psychologist who works with youth who experience anxiety disorders. “Even if you remove the likes, there continue to be opportunities for comparisons and feedback. People still can compare themselves to others, and people still can post comments.”

Social-media社交网络

• 第四张：国内外站点分布（信息量较大看图说话、图上有内容） • 中国最先由猫扑、人人开心发展到后来的微博
发言稿2
•
第五张：社交网站（照着念）
•
第六张：微博VS SNS
•
社交需要是最主要出发点，微博用户展现出不同需求消费者使用社交媒体出自不同的原因, 主要包括社交、娱乐、新闻和其它各种功能性服务,除了微博广泛覆盖到以上4 种需
营
youtube等。
销
在网络营销中，社会化媒体主要是指一个
具有网络性质的综合站点，而它们的内容
都是由用户自愿提供的，而不是直接的雇
佣关系。
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社交媒体以后无处不在：
社交
社交媒体将会成为电视的主要部分
媒体
社交媒体多维、多元化
的前景
社交媒体主旋律虚拟化：“你是谁”将不如 “你伪装成谁”那么有趣
求外，受访用户使用不同平台有不同侧重点，S N S 主要用于娱乐和交友
•
第七张：相对于S N S , 微博带来了更多的新增使用
•
微博覆盖率遥遥领先。微博/ S N S ( 社交网站)/LBS (位置信息、服务) 存在很多共同使用者。微博的使用频率正普遍上升，新的使用主要集中在视频、图片、新闻等多个应
论己的论坛，以促进交流，增加互动和丰富内容。坛（
）
BBS
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内容社区：组织和共享某个特定主题内容的社区。最流行的社区一般集中于照片（Flickr）、书签
社（del.icio .us）和视频（YouTube）等相关内容。区
点评类社区：国内如豆瓣（电影、音乐等文艺类点评）、大众点评网（吃喝玩乐店铺点评），这些点评类社区成为影响网民决策的重要渠道，也是口碑营销的重要媒体。

社交网络-facebook-英文-电影导看及影评写作-ppt

• dilute his share of the company from 34 percent to 0.03 percent
announces his intention to sue mark
• （a party celebrating Facebook‘s one millionth member）, Sean are arrested for possession of cocaine.
•
第76届纽约影评人协会奖：最佳影片、导演两项；
•Leabharlann 第9届旧金山影评人协会奖：最佳影片、导演、改编剧本三项；
•
第19届东南影评人协会奖：最佳影片、导演、群像演技、改编剧本四项奖；
•
第14届多伦多影评人协会奖：最佳影片、导演、男主角、男配角、编剧五项；
•
第15届拉斯维加斯影评人协会奖:最佳影片、导演、编剧、配乐四项;
•
第4届底特律影评人协会奖:最佳影片;
•
第16届“达拉斯-沃斯堡”影评人协会奖:最佳影片、导演、编剧三项;
•
第14届卫星奖：最佳影片、最佳导演、最佳改编剧本三项；
•
第11届温哥华影评人协会奖：最佳影片、导演、剧本三项；
•
第16届北美广播影评人协会奖：最佳影片、导演、改编剧本以及最佳配乐四个奖；
•
第6届圣路易斯影评人协会奖：最佳影片、导演、改编剧本、配乐奖四个；
• Known by many as the Facebook movie, "The Social Network" has made waves as the supposed retelling of the creation of Facebook and the subsequent lawsuits against its creator, Mark Zuckerberg. However, to simply shrug off this movie as another misunderstood genius tale would completely miss the point. The Social Network transcends any stereotypes thrown its way by being a movie not about the mere creation of Facebook, but in itself a social commentary on the frail relationships one builds on this website and how much we strive to make them seem real.

社交媒体 Social Media

Some Context Before Google, the primary way a prospect could get information about a company was by engaging directly with a sales person. Marketing focused on brand building and awareness, using mass advertising, tradeshows, PR and print media. Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads – hot or cold – to the sales team for follow-up. With the arrival of Google in 1998, B2B companies started to focus on search engine optimization (SEO), pay-per-click (PPC) advertising and e-mail marketing to drive traffic to their website; then created content such as whitepapers and webinars to convert traffic into leads. The best marketers realized that their leads were often sent too early to sales, and invested in lead scoring and lead nurturing to find the hot leads and develop the rest. Today, marketing through SEO, PPC and e-mail are still very much a part of the marketing mix, but social media sites such as Twitter, LinkedIn, YouTube and SlideShare drive a large portion of the B2B interactions on the web. According to Forrester Research¹, 77% of B2B technology decision-makers are active in social media. Because prospects are more likely to click-through to third-party reviews or blog postings to get word-of-mouth recommendations, search engines rank these sites higher (which in turn makes social content more accessible). If these social media leads do find their way to your company website, they will typically contact your company only when they’re ready to engage with sales. In this way, social media leads present a unique lead nurturing challenge, and a huge opportunity at the same time. What does this mean for B2B companies? As online activity shifts to social media, marketers keen to build brand, buzz, and awareness – and generate leads – are reallocating investment in social media, search engine optimization, and content marketing instead of mass advertising and traditional PR. At the same time, lead nurturing is evolving to include early relationship building with prospects. It starts by sharing relevant information across a variety of social media channels before they ever give you their names. These changes are already having a positive impact on lead generation, but measurement of ROI remains a major challenge.

unit 4 social media(课堂PPT)

by social media.
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Passage B How can social media be used in education?
• In what ways can social media be used in education? And what are the advantages respectively?
• Para. 2 Social media have changed the way people meet and stay in touch with people.
• Para. 3 Social media is increasingly being used to find and maintain both old and potentially new friendships.
get a feel for how unbelievably awesome it is. • Give them a sense of achievement and inspire other
students to work harder. • People love video and the students could re-watch the
• Para. 4 Social media has also changed our ways of getting information.
• Para. 5 Friends in social media are increasingly becoming
people’s trusted sources of information, even more than search
engines.

社交媒体 ppt课件

社交媒体营销有两种含义，一种是这些媒体营销自己，一种是其他公司利用这些媒体营销自身的产品。
怎样做好社会化媒体营销呢？
第一，社会化营销不是一个独立的可以支撑起企业品牌塑造的渠道，只是一个借助和辅助手段。实际上，社会化媒体营销是企业把权力赋予了消费者。消费者的在线交谈对于一个企业的品牌资产起着重要影响，无论是以正面还是负面的方式。但是如果有坏消息发生，情况就会很危险。总体而言，社会化媒体营销存在以下缺点不易控，一旦一个病毒进入了社会化媒体之中，就很难人为地把控其发展方向、速度、结果等。更过度的群众恶搞很容易使我们植入的病毒变成对品牌伤害的一个利器，这往往是品牌客户不愿看到的结果。博客、微博、视频网站、 Twitter、SNS等工具最有价值的在于互动性，体现在影响力和口碑价值。既然互动就有两面性，正面、积极的互动能够提升品牌价值，但负面、消极的互动只能令品牌价值贬值。如何引导好积极的互动、控制好消极的互动是社会化媒体营销永恒的话题，一般企业很难做到尽善尽美，就连知名企业也难免会有失误。王石因在汶川大地震时期博客里关于捐款的一番言论令其遭到媒体和网民的口诛笔伐，个人和万科品牌形象也跌至谷底。难检测，任何的广告或者公关投放都是需要有一个结果数据提供给客户的，但是通过社会化媒体影响提供的数据，往往只能是转载量、评论量、搜索量，但其质量如何？效果如何？美誉度如何？都是难以监测和定论的。易做假，淘宝上买微博的粉丝只要5毛钱，雇水军发帖一个也不过 1-2块而已。社会化媒体营销的刷点击、顶贴的现象已经成为不争的事实。所以即便是客户在看数据的时候也要不自觉的打些折扣。也就是说社会化媒体营销的真实性和效果已经大打折扣。因此，以上弊端的存在决定了企业不能将社会化媒体作为品牌塑造的唯一渠道，它不是一个独立的可以支撑起企业品牌塑造的渠道，只是一个借助和辅助手段。