译林牛津版高一英语必修4 Unit1 Advertising 电子文本、课文注释及翻译
An advertisement uses words and pictures to persuade people to ③buy a product or service, or to believe in④ an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements--commercial advertisements and public service advertisements(PSAs).A commercial advertisements is one which someone has paid for ⑤to advertise a product or service. PSAs are often run for free⑥, and are meant to ⑦educate people about health, safety, or any other problem that affects public welfare⑧.
Does an aห้องสมุดไป่ตู้vertisement tell people the complete truth?
There are laws to protect people from advertisements that cheat ⑨people. However, we still must be aware of⑩ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, It does not mean it is altogether innocent. ⑪ One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into ⑫ assuming that⑬ the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, You are proud of your cooking, so shouldn't you buy the very freshest food? 'This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes
Public service advertisements.
Not all ads play tricks on⑰ us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public PSAs aim to teach us and help us lead, better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign⑱ in 1996,and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and' Knowledge changes life'. these ads deal with⑲ widespread⑳ social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is 'Project Hope--educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, 'when you smoke cigarettes, you are slowly killing yourself'. All of these ads are meant to benefit 2○1the public, and you can often learn a lot by following the advice 2○2 they give.
语篇翻译 （一）课文注释 Advertisements Nowadays, we can find advertisements almost wherever we go. we are so used to ①them that we often do not even realize how many we see and hear in a day. I did some research on② advertisements, and have some very important information to share with you.
that when you read the ad, you will feel pleased with⑭ the nice comment, remember the words 'freshest food', and make a mental connection with ⑮the food in the grocery. We must not fall for ⑯this kind of trick!
高中英语译林版必修4Unit1Section1
“Advertising is a form of mercial mass munication designed to promote the sale of a product or service, or a message on behalf of an institution, an organization, or a candidate for political office.”Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for the attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and mercials to state the opinion of their candidates.Advertising became big business in the 20th century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, the radio, magazines, outdoor signs and of course the Internet makes this growth possible. It is a form of transporting information to the consumer, and it does not only have positive sides. There are many critical aspects about it, like persuading people into doing unhealthy things or producing special stereotypes everybody tries to follow.However, advertising has bee international, since producers and panies try to sell their products on a globalized market in almost every corner of the world.,[阅读障碍词]1．candidate n．候选人，候补人2．critical adj.批评(性)的；极为重要的，关键的3．stereotype n．模式化的形象Please match the words with their proper meanings.1．promote A．make someone agree to do sth. by giving them reasons why they should 2．ment B．stop someone from being affected by an illness3．cheat C．a written or spoken remark giving an opinion4．innocent D．ask for information or advice from sb. because it is their job to know sth.5．trick E．to help sell a product, service, etc. or make it more popular, for example by advertising6．persuade F．an unfair thing you do to harm someone or get an advantage for yourself 7．cure G．treat someone dishonestly8．consult H．not guilty of a crime答案：1～5ECGHF6～8ABDCan you think of a good slogan for each ad?答案：1.Never delete green, keep it forever!2．Taiwan, China!Ⅰ.Fast-reading1．Skim the text and then we know that there are two main types of advertisements. They're mercial_advertisements_and_public_service_advertisements_(PSAs)．2．The author wrote this article in order to help_us_get_a_prehensive/thorough_understanding_of_ads.Ⅱ.Careful-reading(Ⅰ)Read the text and decide whether the following statements are true (T) or false (F)．1．Ads mainly use written words to persuade people to buy a product or service.( F )2．mercial ads have more effect on society than PSAs.( F )3．Some skilful methods used in mercial ads are hard to recognize.( T )4．Not all ads are run free of charge.( T )5．Not all PSAs deal with social concerns.( T )Analyze the following difficult sentences in the text.1．We are so used to them that we often do not even realize how many we see and hear in a day.[句式分析][尝试翻译]我们对广告太习以为常了，甚至常常意识不到一天当中能看到和听到多少广告。
牛津译林版高中英语必修四Unit 1《Advertising》(Word power)课件1[
Mr. Carter: That’s great. If we want to be the _m__a_r_k_e_t_l_ea_d__er_ in our field, we need to get as much information about
Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!
Unit 1 Advertising
Word power
Li Yang ----- Crazy English
Brain storming:
➢Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?
(产品)销售和市场营销
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(42页)
be meant to do sth. aim to do sth. benefit promote
Sentence making:
Project Hope
Sentence making:
Temple Fair
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(42页) -精品P PT课件
Байду номын сангаас
* persuade sb. to do …
I have _p_e_r_s_u_a_d_e_d__ my father __to__ give up smoking.
= I have _p_e_rs_u__a_d_e_d_ my father __in_t_o__ giving up smoking. I have persuaded my father out of smoking.
Match the phrases with the right meanings:
play tricks on sb. fool sb into doing sth.
上某事的当 欺骗某人
fall for sth.
欺骗某人做某事
play tricks on; fool…into doing…; fall for
education. * I learn a lot from my mother’s advice.
M__y_m__o_th__e_r’_s_a_d_v_i_c_e_b_e_n__e_fi_ts__m_e__a_lot. I _b_e_n_e_f_it_a__lo_t_f_r_o_m__m__y_m__o_th_e_r_’_s_a_d_v_ice.
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements(共18张PPT)
: I suppose so，but the consumers _t_ry__to__p_e_r_s_u_a_d_e_t_h_e__T_V___s_ta_t_io__n_n_o_t_t_o____
Task 3:Revision of language points
persuade
V. persuade sb. into doing =talk sb. into doing persuade sb. to do; persuade sb not to do/
persuade sb out of doing Pay attention: try to persuade sb. to do/into doing
_C_o_m__m__e_rc_i_a_l ads sometimes do not tell people the complete truth. PSAs are _m__e_a_n_t to educate the public. Tቤተ መጻሕፍቲ ባይዱey aim to teach us and _h_e_lp_us lead better lives
Lead in
The commercial advertisements try to promote _p_r_o_d_u_c_t_s_o_r_s_e_r_v_i_c_e_s_.
The public service advertisements are meant to _e_d__u_c_a_te__t_h_e_p__u_b_li_c_.
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
牛津版英语必修4 unit1 Advertising
Unit 1 Advertising【抛砖引玉】广告，顾名思义，“广而告之”，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下”宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识”这则打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair ”( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair”( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
【指点迷津】A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“（在报纸、广播、电视上）为（产品等）大做广告”。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
牛津译林版高中英语必修四Unit 1《Advertising》(Period Ⅰ)课件[
●教学流程设计
演示结束
▪ ●Not falling for the tricks played by some commercial ads.
▪ ●10.______ the advice PSAs give.
▪ ●Using our intelligence and not be a 1as.d_vl_e_ar_tv_ise_emotfeontsadveCa2rn．otdm_ip_msu_eeb_r_mlci_ceiaanldatvdsevr！etristeismemenetns.ts
▪ ●教学目标 ▪ 本课时主要是通过学生对学案所给出的内
容的学习，了解本课文中所出现的词汇， 初步了解课文以及相关的背景知识，就下 一堂课对课文的全面理解起到一个铺垫作 用。
▪ ●教学地位
▪ 本单元让学生阅读有关英语广告的文章， 从而让学生了解日常生活中的各种各样的 广告，进而拓宽学生的知识面，教会学生 吸取广告的精髓，甄别日常生活中广告的 真与伪。
suffer greatly yet are being killed for nothing more than a
fleeting taste of their flesh.
▪ Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit .
radio.Advertisements are often placed
anywhere.An audience can easily or frequently access visual，audio and printed
information.
高中英语 Unit 1 AdvertisingSection Ⅰ Welcome课件牛津译林版必修4
10
[原文呈现]
[读文清障]
Even if⑱ an ad does not lie, ⑱even if/though虽然，即使
it does not mean it is ⑲altogether adv.完全，全部，在句
share sth. with/among sb.与某 人分享某物
5
[原文呈现]
[读文清障]
What is an advertisement?
⑥persuade/pə'sweId/vt.说
An advertisement uses words and 服，劝说；使信服
pictures to persuade⑥ people to buy a persuade sb. to do sth.
8
什么是广告？ 广告使用文字和图片来说服人们购买某种产品或服务，或
者是相信某种理念。报纸、杂志、互联网、广播及电视是最普 遍的广告载体。广告主要分为两类——商业广告和公益广告。 商业广告是一种某人为了推销某种产品或服务而花钱做的广 告。公益广告往往是免费投放的，旨在就健康、安全或其他影 响公共福利的问题教育公众。
Volunteer holidays can be as short as a week, or as long as a year. What's certain is that you will learn a lot about the place you go to, and you will return with some amazing memories.
牛津译林版必修四Unit 1《Advertising》(Grammar and usage)ppt课件
Practice: Change the following sentences into reported speech.
Change personal pronouns: He said, “I like it very much.” He said that he liked it very much.
He said to me, “I’ve left my book in your room. He told me that he had left his book in my room.
Simple Simple Simple present past future Present Past Past continuous continuous perfect Simple past Present Past perfect continuous Present perfect Past perfect
Words preview
publisher amazed senior
designer recommend purchase best-seller n. 出版商,出版公司 adj.大为惊奇 adj. 年长的;资历较深的, 地位(或等级)较高的 n. 设计者，设计师 vt. 推荐 vt. 购买 n. 畅销书，畅销品
Direct speech
Reported speech
then now that day/yesterday/on Wednesday, etc. today tomorrow the next day/the following day/on Thursday, etc. yesterday the day before/the previous day/on Tuesday, etc. the month afJuly, etc. month a week ago a week before/a week earlier, etc.
英语：Unit1《Advertising》课件(译林牛津版必修4)
share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。 山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。 应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。 我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份 一份… 一份 Here is your share of the cake. 2.股份 股票 股份;股票 股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .