摩拜单车商业模式分析(英语)
摩拜单车高三英语作文
摩拜单车高三英语作文英文回答：Mobike, a pioneering bike-sharing company, emerged in China in 2015 and has since revolutionized urban transportation. Its distinctive orange bikes have become a ubiquitous sight in cities across the country, offering a convenient, eco-friendly, and affordable alternative to traditional transport options.Mobike's success can be attributed to several key factors. Firstly, its extensive network of docking stations and self-locking bikes makes it accessible to users anywhere, anytime. The ease of use, with just a mobile app and QR code, further enhances its appeal. Additionally, the pay-as-you-go model removes the barriers of long-term contracts or high upfront costs.The environmental sustainability of Mobike is another major advantage. By promoting cycling, it reduces carbonemissions and improves air quality. Furthermore, its shared nature encourages responsible use, minimizing resource consumption and waste.However, Mobike's rapid expansion has also posed challenges. The proliferation of bikes has led to concerns over urban clutter and obstruction of sidewalks. To address these issues, Mobike has implemented designated parking zones and collaborated with local authorities to regulate bike placement.Despite these challenges, Mobike remains atransformative force in urban transportation. It hasfostered a shift towards greener and healthiertransportation habits, while providing a convenient and affordable mobility solution. As the company continues to expand globally, it has the potential to significantly impact urban planning and sustainable development worldwide.中文回答：摩拜单车，一家创新的共享单车公司，于2015年在中国应运而生，从此彻底改变了城市交通格局。
mobike 摩拜单车营销策略分析
营销策略存在的问题分析
2
车辆投放问题
1
投入与亏损入不敷出
监管力度不够，国民素 3
质有待提高。
车辆损坏率高，维修不 及时。
4 5
难以盈利。
05
对策及建议
对策及建议
提升自身质量，建立监管机制。
摩拜单车单车可以全面优化
车身配置和车体材料，在产品
设计阶段采用防爆轮胎，轴传 1
动等手段，使其坚固耐用，进
时代让摩拜的推广速度无限加快。摩
拜单车重视微信微博上的推销，虽然
上线时间短但后来者居上粉丝影响力
已经赶上ofo。这是相比其他竞争者的 优势所在。
w
Weakness
Threats
T
摩拜前有OFO需要追赶、后有优 拜、小鸣、小蓝等的紧随， 多家
共享单车都各有优势，也各自取
得了C轮多方融资。该行业目前
竞争十分激烈，摩拜必须继续完
单车质量： 摩拜单车：全铝车身、四年免维护、防盗系数 高。OFO:单车设计简单，防盗性差、折旧期为 一年。
Politics （政治）
Pest分析பைடு நூலகம்
Economy （经济）
Society （社会）
Technology （科技）
政府更愿意 看到摩拜、 ofo等互联网 企业能为城 市发展贡献 一份力量，
根据高德地图发 布《2016年第二 季度中国主要城 市交通分析报告》 分析得知上班族 月拥堵成本高达 816.5元/人。
从团购颠覆饮食行业 到滴滴颠覆出租车行 业，社会对于创新事 物的尝试接受能力越 来越高。况且骑单车 不仅仅是出行需要， 更被定义为健康的锻 炼方式，大型城市中 体育场所资源短缺。 饭后走到路上，说走 就走的“单车小运 动”，显得十分美好、 方便。
共享经济驱动下的出行行业商业模式研究——基于Mobike、Uber案例分析
共享经济驱动下的出行行业商业模式研究——基于Mobike、Uber案例分析仲梦;樊一阳【摘要】With the rapid development of the "Internet + traffic", from Uberto Mobike, the developing model of sharing economy has brought great convenience and penetrated into broader industries.Sharing economy makes efficient use of idle resources and promotes the rational redistribution.This paper analyzes several major factors of the rapid development of sharing economy.It also innovatively selects typical casesof sharing economy including Mobike and Uber, analyzes their business models, and sums up the general business model of sharing economy inthe transportation sector.%随着"互联网+交通"的迅速发展,从Uber到Mobike,共享经济的发展模式已经为人们的出行带来极大便利,并渗透到更广泛的行业,使得闲置和过剩资源得到有效利用和合理再分配.对共享经济迅猛发展的成因进行了分析,创新性地选取出行行业Mobike和Uber这两个极具代表性的共享经济案例,分析其商业模式,并总结出共享经济下出行行业的一般商业模式.【期刊名称】《科技和产业》【年(卷),期】2017(017)004【总页数】5页(P48-51,143)【关键词】共享经济;商业模式;Mobike;Uber【作者】仲梦;樊一阳【作者单位】上海理工大学管理学院, 上海 200093;上海理工大学管理学院, 上海200093【正文语种】中文【中图分类】F062.5随着“互联网+交通”的兴起和发展，共享经济作为一种新的发展方式在全球范围内引发关注。
摩拜单车的利弊英语作文
摩拜单车的利弊英语作文With the rise of shared economy, bike-sharing has become a popular trend in many cities around the world. Among the many bike-sharing companies, Mobike, as one of the largest bike-sharing companies in China, has attracted a lot of attention. However, there are both advantages and disadvantages to the use of Mobike.On the one hand, Mobike provides a convenient and environmentally friendly mode of transportation. Users can easily find and unlock a bike using the Mobike app, and then ride to their destination. This is especially useful for short trips, such as commuting to work or running errands. Moreover, bike-sharing can help reduce traffic congestion and air pollution, which are major problems in many cities.On the other hand, there are also some disadvantages to using Mobike. Firstly, the bikes can be easily damaged or stolen, which can lead to financial losses for the company.Secondly, the bikes can sometimes be difficult to find, especially during peak hours, which can be frustrating for users. Additionally, there have been concerns about the safety of bike-sharing, as some users may not followtraffic rules or wear helmets.Despite these disadvantages, the benefits of Mobike outweigh the drawbacks. The convenience and environmental benefits of bike-sharing are significant, and Mobike has made it easier for people to adopt a more sustainable lifestyle. In addition, the company has taken steps to address some of the challenges of bike-sharing, such as by implementing GPS tracking and offering incentives for responsible use.In conclusion, Mobike has both advantages and disadvantages, but overall, it is a positive developmentfor urban transportation. As more people adopt bike-sharing, we can expect to see improvements in traffic congestion,air quality, and public health.。
摩拜单车商业模式分析(英语)PPT课件
Exploration
Description of
tGhercoownttehnts
2016.4.22-2016.8.8
2016.8.9-2016.8.30
Expansion
2016.9.1-now
Market Size
Bicycle Rental Market
By 2019, Market Size 163 million for 12.26 million users.
Customer demand
----Taking an example of the battery
Overcome difficulties
Entrepreneurial model of Mobike
Intellectual Property Distribution of Mobike
Enlightenment for Shanghai electric center academe
Environmental Internet+ protection
Easy parking
Just find a sidewalk by street.
Stable and reliable
They design/manufacture bikes themselves
Easy to use
Unblock by scanning QR code
Low cost
Cheapest means for short distance transportation
Customer demand
Environmental protection
New energy
共享经济时代下的企业商业模式分析——以摩拜单车为例
CAIXUN 财讯－61－共享经济时代下的企业商业模式分析—以摩拜单车为例□ 南华大学 张 卓 / 文随着互联网技术的发展，共享经济的热潮不断升温。
本文以摩拜单车为例，选取商业模式成功的三秘诀，分别从商业模式组合、商业模式动态性以及商业模式的差异性三个方面分析摩拜单车的商业模式，为共享经济下的企业商业模式分析提供参考。
共享经济 商业模式 摩拜单车共享经济的内涵共享经济，最早出现在 1978 年美国伊利诺伊大学社会学教授琼•斯潘思（Joe L.Spaeth ）和德克萨斯州立大学社会学教授马科斯•费尔逊（Marcus Felson ）发表的论文《Community Structure and Collaborative Consumption : A Routine Activity Approach 》中。
中共十八届五中全会公报首次提出了“分享经济 ”，2015 年 9 月 李克强总理在夏季达沃斯论坛提出通过分享、协作方式搞创新创业，大力发展我国的分享经济。
随着移动互联网技术、大数据、物联网的快速发展，智能手机、第三方支付方式的迅速普及，共享经济借助网络等第三方平台，将供给方闲置资源使用权暂时性转移，实现生产要素的社会化，通过提高存量资产的使用效率为需求方创造价值，促进社会经济的可持续发展。
企业商业模式成功三秘诀目前为止，管理学界接受的商业模式的定义是Osterwaider Pigneur 和Tucci 在2005年发表的“Clarifying Business Model : Origin ，Present and Future of the Concept”一文中给出的：“商业模式是一种包含了一系列要素及其关系的概念性工具，用以阐明某个特定实体的商业逻辑。
它描述了公司所能为客户提供的价值以及公司的内部结构、合作伙伴网络和关系资本等用以实现（创造、营销和交付） 这一价值并产生可持续、可盈利性收入的要素。
基于共享经济视角对共享单车行业的商业模式 分析——以摩拜单车为例
Management Science and Engineering 管理科学与工程, 2018, 7(4), 309-316Published Online December 2018 in Hans. /journal/msehttps:///10.12677/mse.2018.74037Business Model Analysis of the SharingBicycle Industry from the Perspectiveof Sharing Economy—Taking theMobike as an ExampleLan Wang1, Bei Zhang21Business School of Beijing Language and Culture University, Beijing2Renmin University of China, BeijingReceived: Nov. 26th, 2018; accepted: Dec. 11th, 2018; published: Dec. 18th, 2018AbstractSharing bicycle industry as an emerging business model has not only enriched the form of sharing economy, expanded business models, but also changes the travel patterns. An in-depth analysis of the business model of the shared cycling industry can help us better understand and predict the status and future development of the sharing bicycle industry. This article takes the Mobike as an example to illustrate the business model of sharing bicycles and the problems, and puts forward some suggestions.KeywordsSharing Economy, Sharing Bicycle Industry, Business Model基于共享经济视角对共享单车行业的商业模式分析——以摩拜单车为例王岚1，张蓓21北京语言大学商学院，北京2中国人民大学，北京收稿日期：2018年11月26日；录用日期：2018年12月11日；发布日期：2018年12月18日王岚，张蓓摘 要共享单车作为一种新兴的商业模式，其出现不仅丰富了共享经济的形式，拓展了商业模式，而且颠覆了人们的出行方式。
摩拜单车商业模式分析(英语)
user experience Uncomfortable
ride
Profit model High Cost and how to
make money
Challenge
users quality Damage to the bicycle
Urban road conditions
Very few city suitable for riding
Internet+
Energy + Internet
Customer demand
----Taking an example of the battery
Diversific- Versatility ation Inexpensive
M炫o彩b微立i体ke
Development Stages
1.Exploration period: Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles. 2.Growth period: Achieve the user size and order size of the steady growth; increase the running of the bicycle, occupy more market share. 3.Expansion period: Add a second operating city of Beijing; create product reputation; get massive new users, build product barriers; provide a high-quality user experience.
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Environmental Friendly
A absolutely GREEN transportation.
Government Support
User needs
The last mile
Facilitate the convenience of users.
Competitive Analysis
Energy + Internet
Customer demand ----Taking an example of the battery
谢谢观赏！
2020/11/5
13
摩拜单车商业模式分析(英语)
Development Stages
1.Exploration period: Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles. 2.Growth period: Achieve the user size and order size of the steady growth; increase the running of the bicycle, occupy more market share. 3.Expansion period: Add a second operating city of Beijing; create product reputation; get massive new users, build product barriers; provide a high-quality user experience.
user experience Uncomfortable ride
Profit model High Cost and how to make money
Challenge
users quality Damage to the bicycle
Urban road conditions Very few city suitable for riding
Internet+
Customer demand
Environmental prergy crisis and environmental pollution leading to the demand of new energy.
Internet+
Easy parking Just find a sidewalk
by street.
Easy to use Unblock by scanning
QR code
Stable and reliable They design/manufacture bikes themselves
Low cost Cheapest means for short distance transportation
Exploration
2016.4.222016.8.8
Description of tGherocwontthents
2016.8.92016.8.30
Expansion 2016.9.1-now
Market Size
Bicycle Rental Market
By 2019, Market Size 163 million for 12.26 million users.
summary Entrepreneurial model of Mobike
Products are fundamental Competition from the product itself
“Hard-connected” opportunities Manufacturing + public service
Entrepreneur’s determination Overcome difficulties
Intellectual Property Distribution of Mobike
Enlightenment for Shanghai electric center academe
Environmental protection