商务英语阅读Unit 8-叶兴国讲课教案
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语阅读Unit叶兴国(课堂PPT)
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济 在短短几个月内几乎崩溃，至1932年冬天，全国至少有1300万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈7 话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
2. 罗斯福在楼上为他讲稿中的此举做最后的润色。
3. 相反，那些计算去银行取钱的人则被温柔地扣上了不 道德的头衔。
15
KEYS TO EXERCISES
Business English: A Reading Course
TEXT B
I. F T T T F
II. B A D C D
III.
1. 最近在《今日美国》上刊登的一篇文章述说了一 个关于西南航空公司的有创新精神的机械师的故 事。他乐意做份外事来帮助别人，显示了为顾客 服务的奉献精神。
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit?
2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat?
商务英语阅读Unit 8-叶兴国教学文稿
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
麻烦在于这些做法的科学基础可能是脆弱 的。
behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
Business English: A Reading Course
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
顺便说说，虽然他活到95岁的可能性很小，但是如 果他能的话，那么他就有22%的机会活到100岁。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy.
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
教案-商务英语阅读-Unit14-叶兴国
教案-商务英语阅读-Unit14-叶兴国Unit 14Teaching Objectives:1. To remember and use new words and expressions;2. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;3. To learn how we can spot lies we are told;4. To learn some useful expressions about economy, paying special attention to examples;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how what measures should be taken to restrain CEOs and CFOs from fraudulent business practices;2. To learn how we can spot lies we are told;Difficulties:How to use some useful expressions about economy in Reading Skills.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A In Search of Honestya. Let the students skim and scan T ext A as quickly as possibleto get the answers to Exercises I &IIb. then Check the answers to Exercises I &IIc. Analyze the language points in the text:1. But in wake of Enron, Worldcom and a slew of other scandals, America no longer trusts corporateleaders to tell the truth without being warned by the sound of prison doors slamming. 但是在安然公司、世通公司和其他一些公司的丑闻被批露以后，美国不再相信如果没有监狱铁门撞击的声音以示警告，企业领导会如实禀报。
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
教案-商务英语阅读-Unit 1- 叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:1. Why should we do Business English Reading?2. What does Business English Reading mainly deal with?3. How can we do the Business English Reading effectively?If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies? Why?2. What are the differences between these multinational companies and the local companies in China? Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
教案-商务英语阅读-Unit6-叶兴国
教案-商务英语阅读-Unit6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to buildreading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I &IId. Check the answers to Exercises I &IIe. Analyze the language points in the text:1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。
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UNIT 8
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement? II. Retirement planning 退休规划
1. predict lifespan; 2. plan retirement life after 40; 3. up to yr work status, health status, living condition, and
2. Do you agree that there are things more important to us than work and money? If so, what are they?
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
Notes on the Text:
1. 1-year-olds: 一岁的小孩。
合成词变成复数，如果该合成词有主干词，则在主干词后
面加-s：
brother-in-law→brothers-in-law, looker-on→lookers-on;
The cohort of people aged 30 to 39 are more conservative.
年龄在30岁到39岁的一群人更加保守。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
What are the effective methods we often use to memorize words?
1. Word formation 构词法； 2. Memorial method记忆法
WARM-UP QUESTIONS
Business English: A Reading Course
1. Truly we don’t know how long we’ll live but we can plan how to live. What kind of plan do you prefer to live with?
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BAS2IC.INMFOeRmMAoTIrOiNalABmOeUTthBoUdSI记NESS忆EN法GLISH READING
1) associative memory联想式记忆法
如果该合成词没有主干词，则在最后一个词的词尾加-s：
grow-up→grow-ups, forget-me-not→forget-me-nots;
若合成词中有man或woman的话，复数形式则要求其构成
部分也要作相应变化：
a woman doctor→women doctors, a man cook→men cooks
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
从同义词、反义词、同一范畴出发、中心 词展开、相似词的细微区别等角度联想
2) meaning combination意义组合记忆法
UNIT 5
有些字母组合既非词根，也非词缀，组合 在一起有一定的意义。如：st- :“静止不 动，保持不变化”；fl-: “动、变化”，fly, flash, flow等。
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
3) related words 相关词记忆法
aபைடு நூலகம் 词形相关，词义相近或相同； b. 词形相关，词义相反。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Questions:
1. What’ the author’s attitude towards the announcement of the Centers for Disease Control and Prevention?
2. What’s the author’s opinion on “available online longevity calculations”?
3. What does the author quote the story of Robert Mondavi?
TEXT A： HOW LONG WILL YOU LIVE？
financial condition. It is necessary to plan yr retirement life.
III. How to plan yr retirement life
In order to live a colorful retirement life, you should 1. be practical about yr financial condition; 2. not neglect your partner; 3. try different roles before retirement.