国际商务原书英文版MGH版教学课件geringer_ch14
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国际商务英语(共四单元)PPT共98页文档
relationship.
(T
)
3. The advanced technology promotes the development of international
trade.
(T)
4. International trade becomes more profitable and makes people get
John
what he has know about
opinion
Mary
what she has know about
opinion
1.direct exporting 1.direct exporting
2.direct importing is prior to indirect 3.some methods exporting of direct exporting 2.direct importing
is prior to indirect
Importing.
1.Indirect exporting
2.Indirect importing
3.Some methods of indirect exporting
1.Indirect exporting is prior to direct exporting.
Listening
2. Spot Dictation
Listen to the following passage and fill in the blanks with the missing information.
Procedures of Export and Import An export or import business is so( 1__c_o_m__pl_ic_a_te_d__)___ that it may take quite a long time to 2(_c_o_n_cl_u_d_e_a_t_ra_n_s_a_ct_io_n_). Varied and complicated procedures have to be gone through 3_( _in__th_e_c_o_u_r_se__o_f _) export or import transaction. From the very beginning to the end of the transaction, the whole operation generally 4(_u_n_d_e_rg_o_e_s_f_ou_r_s_t_a_ge_s_) _: preparing for exporting or importing, business negotiation, 5_( __im__p_le_m_e_n_ti_n_g_t_he__c_on_t_ra_c_)t, and settlement of disputes (if any). Each stage covers some specific steps. Since the export and import are two sides of the same coin, and one country’s export is another country’s import, we will take the procedures of export transaction to 6_( ____il_lu_s_tr_a_te_____) the general procedures of export and import transaction at the same time.
国际商务(希尔)英文版PPT5
International Business 7e
by Charles W.L. Hill
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 5
International Trade Theory
5-14
Comparative Advantage
Assume: Ghana is more efficient in the production of both cocoa and rice In Ghana, it takes 10 resources to produce one tone of cocoa, and 13 1/3 resources to produce one ton of rice So, Ghana could produce 20 tons of cocoa and no rice, 15 tons of rice and no cocoa, or some combination of the two In South Korea, it takes 40 resources to produce one ton of cocoa and 20 resources to produce one ton of rice So, South Korea could produce 5 tons of cocoa and no rice, 10 tons of rice and no cocoa, or some combination of the two
5-7
Absolute Advantage
by Charles W.L. Hill
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 5
International Trade Theory
5-14
Comparative Advantage
Assume: Ghana is more efficient in the production of both cocoa and rice In Ghana, it takes 10 resources to produce one tone of cocoa, and 13 1/3 resources to produce one ton of rice So, Ghana could produce 20 tons of cocoa and no rice, 15 tons of rice and no cocoa, or some combination of the two In South Korea, it takes 40 resources to produce one ton of cocoa and 20 resources to produce one ton of rice So, South Korea could produce 5 tons of cocoa and no rice, 10 tons of rice and no cocoa, or some combination of the two
5-7
Absolute Advantage
国际商务(希尔)英文版PPT4
4-14
The Roots Of Unethical Behavior
Figure 4.1: Determinants of Ethical Behavior
4-15
Classroom Performance System
All of the following except ____ contribute to unethical behavior by international managers. a) Decision-making processes b) Leadership c) Personal ethics d) National culture
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Organizational Culture
Organization culture refers to the values and norms that are shared among employees of an organization In firms with an organization culture that does not emphasize business culture, unethical behavior may exist
4-17
Decision Making Processes
People may behave unethically because they rely on economic analysis when making decisions and fail to ask the relevant question: Is this decision or action ethical?
Introduction
国际商务-查尔斯W.L.希尔-第七版-原版官方教学课件Chap01
To maximize long run return on invested capital, firms must ·pick a viable position on the efficien cy frontier ·configure internal operations to support that position ·have the right organization structure in place to execut the strategy
12-17
Location Economies
·Firms that take advantage of location economies in different parts of the world, create a global web of value creation activities ·Under this strategy, different stages of the value chain are dispersed to those locations around the globe where perceived value is maximized or where the costs of value creation are minimized
12-15
Expanding The Market : Leveraging Products And Competencies
·Firms can increase growth by selling goods or services developed at home i nternationally ·The success of firms that expand internationa lly depends on the goods or services they sell, and on their core competencies (skills within the firm that competitors cann easily match or imitate) ·Core competencies enable the firm to reduce the costs of value creation and/or to create perceived value in such a way that premium pricing is possible
12-17
Location Economies
·Firms that take advantage of location economies in different parts of the world, create a global web of value creation activities ·Under this strategy, different stages of the value chain are dispersed to those locations around the globe where perceived value is maximized or where the costs of value creation are minimized
12-15
Expanding The Market : Leveraging Products And Competencies
·Firms can increase growth by selling goods or services developed at home i nternationally ·The success of firms that expand internationa lly depends on the goods or services they sell, and on their core competencies (skills within the firm that competitors cann easily match or imitate) ·Core competencies enable the firm to reduce the costs of value creation and/or to create perceived value in such a way that premium pricing is possible
国际商务完整版课件全套ppt教程(最新)
3122021811国际商务的基本概念当前新技术革命和经济全球化的迅猛发展使世界经济不断向深度和广度进军在全球范围不但存在着高度发达的世界商品市场和世界资本市场而且存在着日益完善世界服务市场和世界信息市场每天在世界各国间不计其数的物流资金流信息流服务流川流不息且交织在一起国际商务的内涵和外延得到空前的丰富和发展国际商务的发展进入一个新的历史阶段
因而，国际商务具有国际化特性，更复杂、难度和
风险更大。它反映了各国在经济上的相互依赖关系，
是国际经济活动的具体表现。
2021/4/11
13
1.2 国际商务的基本内容和类型
国际商务是指跨越国界的任何形 式的经济活动。它包括几乎任何形式 的经济资源：商品、资本、劳务、技 术和信息的国际转移。
2021/4/11
国际商务是一个历史范畴。它是人类社会生 产力发展到一定历史阶段，在世界经济日趋全 球化和企业生产经营管理活动日益国际化的背 景下产生和发展起来的。是以生产的国际化、 交换的国际化以及消费的国际化为特征，并分 别通过产品流动和要素流动来实现的。它是根 据每个国家、政府、企业各自不同的战略目标， 各自的资源条件，以及外部环境提供的可能性, 进行多种的选择和组合的结果。一国商务国际 化的程度和空间跨度不同，它选择的国际商务 的活动形式也就不同。
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1.4 国际商务的基本成因
2 科技革命与国际商务
科技革命是推动人类社会进步与发展的第一 原动力，历史上每一次科技革命总是社会生产力 跃进一大步。但这一过程也总是在一定的生产关 系下进行的。一旦该生产关系受到科技革命所带 来的生产力的推动，那么其本身也将进入新的发 展阶段。因此，科技革命的不断发展使世界经济 也得以不断发展。这就导致世界经济和国际经济 关系的深刻变化，国际商务也是在这样的大背景 下产生与不断发展起来的。
因而，国际商务具有国际化特性，更复杂、难度和
风险更大。它反映了各国在经济上的相互依赖关系，
是国际经济活动的具体表现。
2021/4/11
13
1.2 国际商务的基本内容和类型
国际商务是指跨越国界的任何形 式的经济活动。它包括几乎任何形式 的经济资源：商品、资本、劳务、技 术和信息的国际转移。
2021/4/11
国际商务是一个历史范畴。它是人类社会生 产力发展到一定历史阶段，在世界经济日趋全 球化和企业生产经营管理活动日益国际化的背 景下产生和发展起来的。是以生产的国际化、 交换的国际化以及消费的国际化为特征，并分 别通过产品流动和要素流动来实现的。它是根 据每个国家、政府、企业各自不同的战略目标， 各自的资源条件，以及外部环境提供的可能性, 进行多种的选择和组合的结果。一国商务国际 化的程度和空间跨度不同，它选择的国际商务 的活动形式也就不同。
2021/4/11
26
1.4 国际商务的基本成因
2 科技革命与国际商务
科技革命是推动人类社会进步与发展的第一 原动力，历史上每一次科技革命总是社会生产力 跃进一大步。但这一过程也总是在一定的生产关 系下进行的。一旦该生产关系受到科技革命所带 来的生产力的推动，那么其本身也将进入新的发 展阶段。因此，科技革命的不断发展使世界经济 也得以不断发展。这就导致世界经济和国际经济 关系的深刻变化，国际商务也是在这样的大背景 下产生与不断发展起来的。
国际商务英语unit 1ppt课件
编辑版pppt
Maturity
Decline
Time
20
Vernon: Product Life Cycle Theory
As products (markets) mature, both the location of sales and of (optimal) production change, thereby affecting the pattern of exports and imports For many, especially technology products, the pattern is:
编辑版pppt
2
Warming up questions
1. Why do we learn trade theories, and how many do you know?
2. How do they explain or affect the pattern of world trade?
3. What benefits can we get by learning these theories?
编辑版pppt
8
Instruments of Trade Policy
Tariffs Subsidies Import quotas (and “voluntary” export restraints Local content requirements Administrative trade policies (bureaucratic
hurdles)
编辑版pppt
9
David Hume (1752) critique on mercantilism
全套课件 国际商务谈判(英文版)
wwwthemegallerycomwhatchinesebusinesspeoplesaytheylearntfromourprofessionalnegotiationtrainingcourse?achievehealthyandgenuinerelationships?maximizeourpositionandrewards?achieveprofessionalstandardsasnegotiators?respectforonesselfandothers?clearcommunications?astrategicoverviewofthenegotiation?keepfocusedandstayassertive?haveanidentifiedbottomlinewwwthemegallerycomwhatchinesebusinesspeoplesaytheylearntfromourprofessionalnegotiationtrainingcourse?teammemberscooperatewell?ateamleaderwhoreallyleads?negotiationisabattleofwitssoweneedlogicalanalysisandlogicalrefutations?knowwhenitisnecessaryortimelytotakeabreak?delaythestartofbargaining?selfcontrolstayingcalmavoidingangerimpulsivenessandshyness?theseanswersshowthattheyhadsuccessfullygraspedthekeyprinciplesandbenefits
• COMMENCE ROLE PLAY • FINISH ROLE PLAY • GIVING ASSESSMENTS OF NEGOTIATION SKILL
• COMMENCE ROLE PLAY • FINISH ROLE PLAY • GIVING ASSESSMENTS OF NEGOTIATION SKILL
商务英语课件ch14
Copyright © 2019 South-Western. All rights reserved.
14–6
Alternatively,
Advertising
Promotional tool consisting of paid, nonpersonal communication used by an identified sponsor to inform an audience about a product
14–12
Forms of Advertising
• Newspapers
– Convenient way to reach geographic market
• Magazines
– Offer nationwide and regional ads
• Radio
– Talks to audience, but lacks visual effect
14–28
Small Business Survey What Skills Are Needed to Be Successful in Sales?
Exhibit 14.3 14–18
Major Decisions in Advertising
12-19
Developing Advertising Strategy
• Consists of two major elements:
– Creating advertising messages – Selecting advertising media
➢ Identify target market ➢ Contact potential customers ➢ Make the sales presentation ➢ Answer questions ➢ Close the sale ➢ Follow up
国际商务英语综合教程 全套课件共272页文档
10. Direct investment may be financed in a number of ways other than through capital movements abroad. 直接投资可以用许多方式来提供资金，而不是通过国 外资金的运动。
11. Without making foreign direct investment commitments, firms can engage in international business through exporting and importing, licensing of nonaffiliated foreign firms, sale of technology, foreign management contracts, and selling turnkey projects.
3. give rise to…使产生，引起，导致 E.g. …(以下例句由任课老师给出)
4. different sovereign political units 不同的主权政治团体
5. cover a wide range of … 包括……的广大范围
6. International transactions in physical goods involve products from mining, petroleum, agriculture, and manufacturing activities. 物质商品中的国际交易涉及矿产品、石油产品、农产 品和生产活动。
国际商务英语综合教程 全套 课件
Which引导的定语从句为修饰主句的定语从句，which 代表主句意义，注意译文。在科技英语与商务英语中， 经常有由代表整个主句意义的关系代词which引出一个 定语，翻译时和主句译成排比句。
11. Without making foreign direct investment commitments, firms can engage in international business through exporting and importing, licensing of nonaffiliated foreign firms, sale of technology, foreign management contracts, and selling turnkey projects.
3. give rise to…使产生，引起，导致 E.g. …(以下例句由任课老师给出)
4. different sovereign political units 不同的主权政治团体
5. cover a wide range of … 包括……的广大范围
6. International transactions in physical goods involve products from mining, petroleum, agriculture, and manufacturing activities. 物质商品中的国际交易涉及矿产品、石油产品、农产 品和生产活动。
国际商务英语综合教程 全套 课件
Which引导的定语从句为修饰主句的定语从句，which 代表主句意义，注意译文。在科技英语与商务英语中， 经常有由代表整个主句意义的关系代词which引出一个 定语，翻译时和主句译成排比句。
国际商务(希尔)英文版1PPT课件
1-5
1-6
1-7
The Globalization Of Markets
❖Falling trade barriers make it easier to sell internationally ❖The tastes and preferences of consumers are converging on some global norm ❖Firms help create the global market by offering the same basic products worldwide
1-9
The Globalization Of Production
❖The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production like land, labor, and capital ❖Companies compete more effectively by lowering their overall cost structure or improving the quality or functionality of their product offering
1-10
1-11
1-12
Classroom Performance System
The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization of markets
1-6
1-7
The Globalization Of Markets
❖Falling trade barriers make it easier to sell internationally ❖The tastes and preferences of consumers are converging on some global norm ❖Firms help create the global market by offering the same basic products worldwide
1-9
The Globalization Of Production
❖The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production like land, labor, and capital ❖Companies compete more effectively by lowering their overall cost structure or improving the quality or functionality of their product offering
1-10
1-11
1-12
Classroom Performance System
The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization of markets
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Aging of Populations
An aging population is a trend affecting the workforce of many nations
Aging of populations is more pronounced for the developed countries
Should You Pursue an Opportunity to Work Internationally?
Expatriate
A person living outside his or her country of citizenship
Finding the right people to manage an organization can be difficult under any circumstances, but it is especially difficult to find good managers of overseas operations. Such positions require more and different skills than do purely domestic executive jobs.
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
14-5
prior written consent of McGraw-Hill Education.
LO 14-3 Compare recruitment and selection considerations for homecountry, hostcountry, and third-country nationals as international company executives.
14-6
prior written consent of McGraw-Hill Education.
Critical Thinking Question
What are the implications for international companies of trends toward aging populations in many developed countries and rapid urbanization in many emerging nations? What changes are ICs likely to make to successfully respond to these trends?
Urbanization of the World’s Population, 1950 to 2050
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
14-4
prior written consent of McGraw-Hill Education.
Overall Size of the Workforce
Populations in developing nations tend to be growing and becoming younger
An aging population has implications for labor force size and skill; policies regarding immigration; economic growth; and a range of political issues
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
14-7
prior written consent of McGraw-Hill Education.
Urbanization of Workforce
The population and labor force worldwide have been shifting dramatically from rural to urban More than half of the world’s population now lives in urban areas The rate of urbanization has been nearly 6 times faster in developing countries, from 1975 to 2014 Urbanization often creates a pool of low-cost, low-skill workers
Over one-third of the world’s 15- to 24-year-olds live in India and China
Populations in many developed nations are projected to decline due to low birthrates and low levels of immigration
LO 14-5 Identify some of the challenges and opportunities of an expat position. LO 14-6 Describe some of the complications of compensation packages for
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
14-8
prior written consent of McGraw-Hill Education.
14-9
prior written consent of McGraw-Hill Education.
Immigrant Labor
Labor mobility
The movement of people from country to country or area to area seeking jobs
People often move to secure better economic situations 60% of the world’s migrants live in developed countries The U.S. has 5% of the world’s population but 20% of the world’s migrants Migrant labor ranges from highly skilled jobs to lower-skilled positions in agriculture, cleaning, and domestic service
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
14-3
prior written consent of McGraw-Hill Education.
Worldwide Labor Conditions
Labor market
The pool of available potential employees with the necessary skills within commuting distance from an employer
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Managing Human
Resources in an International
Context
Module 14
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
LO 14-4 Distinguish among the training and development considerations for homecountry, host-country, and third-country nationals as company executives.