华为营销策略英语ppt
全球视角下的华为营销案例分析英文版
全球视角下的华为营销案例分析英文版Huawei Marketing Case Analysis from a Global PerspectiveIn today's dynamic and competitive global market, companies like Huawei must adopt robust marketing strategies to stay ahead. Huawei, a Chinese multinational technology company, has successfully expanded its presence worldwide through innovative marketing techniques.One of Huawei's key marketing strategies is its focus on customer-centricity. By understanding the diverse needs and preferences of customers in different regions, Huawei tailors its marketing campaigns to resonate with local audiences. This approach has helped Huawei build a strong brand reputation and gain customer loyalty across the globe.Furthermore, Huawei has leveraged digital marketing platforms to reach a wider audience and engage with customers in real-time. Through social media, email marketing, and online advertising, Huawei haseffectively communicated its brand message and promoted its products and services to a global audience.In addition, Huawei has invested in strategic partnerships and sponsorships to enhance its brand visibility and credibility. By collaborating with leading companies and participating in high-profile events, Huawei has been able to showcase its products and services to a diverse audience and build strategic alliances that drive business growth.Huawei's success in global marketing can also be attributed to its focus on innovation and technology. By continuously developing cutting-edge products and solutions, Huawei has been able to differentiate itself from competitors and attract tech-savvy consumers worldwide. This commitment to innovation has solidified Huawei's position as a market leader in the technology industry.Overall, Huawei's marketing success on a global scale can be attributed to its customer-centric approach, digital marketing strategies, strategic partnerships, and commitment to innovation. By continuing to adapt to the ever-changing market landscape and evolving consumerpreferences, Huawei is well-positioned to maintain its competitive edge and drive future growth in the global market.。
华为公司英语介绍(精编课件).ppt
12150228 张芸
精品课件
Officially Huawei Technologies Co. Ltd
It is a private multinational company， which produce and sale communication equipment and its headquarters lies in Shenzhen, Guangdong province, China.
精品课件
Corporate Culture
• Serve Customers • Hard Work • Self-Criticism • Open Spiriபைடு நூலகம் • Sincerity and
Trustworthiness
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Scope Of Business
• Wireless Access • Energy and Infrastructure
精品课件
The President
SunYafang
RenZhengfei
精品课件
The Product
P7
P6
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The Product
Mate 7
Honor 6
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The History Of Development
In 1987 It Establishs in Shenzhen as a sale agent for Hong Kong company producing Private Branch Exchange (PBX) switches .
In 1990 It embarks on independent research and commercialization of PBX technologies , targeting hotels and small enterprises.
华为市场营销战略分析ppt课件
• 3.1外部环境分析
• 瑞典曾陷入经济低谷，瑞典克朗贬值。瑞士电信市场投资也几乎 停滞，但华为坚持了下来，在国外巨头纷纷撤资减员的情况下， 华为的坚持带来的是客户的信任，而这在瑞典文化中格外重要。
• 瑞典电信网络比较落后的现实以及宽带等新型技术的出现9提
• 供了一次重新洗牌的机会，瑞典宽带普及率并不十分发达、模拟 机众多使得网络改造空间十分巨大，这是华为进入瑞典市场的一 个契机。瑞典电信市场前几年增长速度很快，过半瑞典人将拥有 宽带。
验，丰富人们的沟通与生活。
• 1.2华为模式：自主品牌、高科技出口
•
今天来看，华为的海外战略是成功的。这不仅仅是因为华为
海外市场的销售收入已经突破20亿美元，占了总销售收入的四成
，而更值得欣慰的是，华为的所有出口产品均为高科技产品，均
为华为的自主品牌。也就是说，华为的海外战略从一开始就选择
，使得华为手机能顺利挺进瑞典市场，并占
据一定的市场份额。
• 摘要
• 在1987年建立的华为技术有限公司是一家总部位于中国广东深圳 市的民营科技公司，是电信网络解决方案供应商。在2001年华为 在瑞典设立了研发中心，两年后建立了销售公司它开始进入的市 场，从此为它的全球战略书写了新的篇章。华为从刚刚进入瑞典 市场的不景气，经历了瑞典的经济危机，与国际巨头的激烈竞争 后，最后成功的在瑞典市场上拥有了自己的一席之地。
6
• 1.3全球运营
•
华为实施全球化经营的战略。我们的产品与解决方案已经应
用于全球100多个国家和地区。国际市场已成为华为销售的主要
来源。
•
经过10多年的努力拓展，华为已经初步成长为一个全球化公
司。华为在美国、印度、瑞典、俄罗斯及中国等地设立了17个研
《英文版营销》课件
The means by which a company communicates its value proposition to customers This includes advertising, public relationships, sales promotion, and personal selling
01
Marketing Overview
Definition of Marketing
Marketing Definition
The process of creating, communicating, and delivering value to customers through the satisfaction of their needs and wants
Product differentiation
Market Segmentation
Developing unique features or services that differentiate a product from its competitors
Targeting specific customer groups with products that meet their unique needs
02
It helps businesses identify the most profitable target market and develop marketing strategies that are detailed to the specific needs and preferences of that market segment
华为营销策划方案英文
华为营销策划方案英文1. Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics that Huawei will employ to further enhance its market position and overcome the challenges posed by its competitors in the telecommunications industry. This plan encompasses a detailed analysis of the current market trends, target audience segmentation, product placement strategies, pricing strategies, promotional activities, and the monitoring and evaluation of results.2. IntroductionAs one of the leading global providers of information and communications technology (ICT) solutions, Huawei has consistently been at the forefront of innovation and technological advancements in the communications industry. Despite its reputation for superior and reliable products, it faces intense competition from rival companies. This marketing plan aims to strategically position Huawei as a superior and innovative brand, capture a greater market share, and amplify brand awareness.3. Situation AnalysisThis section provides a comprehensive analysis of the current market trends, industry landscape, and competitive forces that Huawei faces. It includes a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and a PESTEL analysis (Political, Economic, Sociocultural, Technological, Environmental, and Legal factors).4. Target Audience SegmentationTo optimize its marketing efforts, Huawei must identify and understand its target audience. This section explores the key demographic, geocultural, and psychographic characteristics of the target audience to guide the development of customized marketing campaigns and strategies.5. Product Placement StrategiesHuawei offers a vast array of products and services, encompassing mobile phones, tablets, wearables, networking solutions, and cloud computing services. This section outlines the product placement strategies that Huawei will employ, focusing on brand positioning, product differentiation, and product lifecycle management.6. Pricing StrategiesPricing plays a pivotal role in consumers' purchasing decisions. This section discusses a range of pricing strategies, such as penetration pricing, value-based pricing, and competitive pricing, to help Huawei maximize profitability and maintain a competitive advantage in the market.7. Promotional ActivitiesTo effectively promote Huawei's products and build the brand's reputation, a diverse range of promotional activities will be implemented. This section presents an integrated marketing communications plan that encompasses advertising, public relations, sales promotion, direct marketing, and digital marketing strategies.8. Monitoring and EvaluationThis section outlines how Huawei will monitor and evaluate the effectiveness of its marketing activities. Key performance indicators such as market share, brand recognition, customer satisfaction, and return on investment will be tracked regularly to ensure that the marketing initiatives align with the company's objectives.9. Budget and TimelinesEstablishing a detailed budget and timeline is crucial for the successful implementation of the marketing plan. This section provides a breakdown of the expected costs associated with various marketing activities and their respective timelines.10. ConclusionIn conclusion, this marketing plan provides a comprehensive strategy for Huawei to strengthen its market position, enhance brand awareness, and capture a larger market share in the highly competitive telecommunications industry. By focusing on product placement, pricing strategies, promotional activities, and monitoring and evaluation, Huawei will be well-equipped to achieve long-term success and maintain its position as a global leader in ICT solutions.Word Count: 600。
营销策略英文课件 (3)
Value-Added Services Provided by Intermediaries
Value added services
Facilitating value
Transactional value
Logistical value
Value Added Services
Facilitating
Learning Outcomes
Evaluate the range of distribution channels available to companies when devising their distribution planning
Consider the factors which determine a firm’s distribution strategy
market entry
Selection Criteria for Intermediaries
Strategic Expansion plans Management quality Market coverage Partnership willingness Loyalty/cooperation
eg Bang & Olufsen
Factors Influencing Channel Strategy
Organisational Market
Channel strategy
Product
Buying Environment
Reasons for Channel Member Selection
Exclusive Distribution Characteristics
市场营销策略英文课件 (1)
The Strategies and Marketing tactics of 3M company: Case study 1/4 (pp 56)
• The Minnesota Mining and Manufacturing co (3M, co) begun making sandpaper in 1902.
• Strategies used to grow: alliances, mergers, and acquisitions of other companies; internal growth through innovation and development; improving existing products for existing and new customer (market expansion and market development); aggressive development of international markets; related diversification.
professionals improve the quality of care, we are a global leader in medical and oral care products, and drug delivery and health information systems. 5. Industrial and Transportation Business We provide thousands of innovative products including tapes, abrasives, adhesives, specialty materials and filtration systems to dozens of diverse markets – from automotive to aerospace to renewable energy to electronics. 6. Safety, Security and Protection Services Business Our products—personal protective equipment, safety and security products, track and trace solutions and more — increase the safety, security and productivity of people, facilities and systems around the world. We are also a leading supplier of roofing granules for asphalt shingles.
市场营销SWOT分析英文版HUAWEIE583XSWIRELESSMODEM
HUAWEI E583X-S WIRELESS MODEM Abstract The aim of the report is to have a SWOT analysis of Huawei E5 in the market of Beijing. In the report, I will show the backgouund and development of Huawei. Moreover, I will show the economic environment of Beijing. Then I will introduce the new product-E5. And give an intimate analysis from strength, weakness, opportunity and threat. From the analysis, I will study whether Beijing is a good place for Huawei E5. Finally I will give an recommendation about it. Text: Company: Huawei has been a leading end-to-end IP network and service solution provider with complete self-proprietary intellectual property rights. Huawei is also providing many kinds of products for enterprises and industries. Huawei offers the most complete telecom product portfolio, covering mobile, broadband, core network, transmission network, data communication, value-added services, terminals and services. Featuring "high quality, excellent service, low operating costs and high customer priority", it have established comprehensive strengths and continuously provide competitive products andservices for customers. Product: Huawei E583X-S wireless modem is a new product. People usually call it E5 for short. It was on display in GSMA congress for the first time. After that,more than 30 companies sign a contract to Huawei on E5 and more than 70 companies were interested in it. It started to be sold in China on December 2009. The price is 1500RMB now in China.HUAWEI E583X-S Wireless Modem (hereinafter referred to as the E5) is a high-speed packet access (HSPA) universal serial bus (USB) modem. It is a multi-mode wireless terminal for SOHO (Small Office and Home Office) and business professionals.You can connect the E583X-S with the USB interface of a computer, or connect the E583X-S with the WiFi. In the service area of the HSPA/UMTS/EDGE/GPRS/GSM network, you can surf the Internet and send/receive messages/emails cordlessly. The E583X-S is fast, reliable, and easy to operate. Thus, mobile users can experience many new features and services with the E583X-S. These features and services will enable a large number ofusers to use the E583X-S and the average revenue per user (ARPU) of operators will increase substantially. Environmental analysis: Macro environment: Beijing is the capital city of China and the political and cultural center of China. It is in the north of China. Beijing has a population of more than 16 million. About half people who live in Beijing use network. Beijing held Olympic Games in the year of 2008. However, there are also some problems in Beijing. The rich-poor gap is exist in Beijing. Beijing grow so fast so it attract the rich people to come here but there still have the poor people here. That cause the hign price of the house in Beijing. So many people live in Beijing and it is too crowded in the center of the city. Another problem is air pollution. There are some indusral factories here some years ago. Now the air in Beijing is better than that in the 1990’s.Micro environment: These years, the government put forward the concept of “caputal economy”. That means Beijing is the city that connect China and the world. It shows China tothe whole world. The scale of the third industry in Beijing rank the first among the cities in China. At the year of 2008, the GDP of Beijing is 1.0488 trillion, increased by 9%. At the year of 2009, the GDP of Beijing is 1.1866 trillion, increased by 10.1%. The GDP of per person is 10298.3 dollars. It rank the second in China. The first one is Shanghai. The Engel coefficient of Beijing is 31.8% at the year of 1005. That mean Beijing became the rich society in 2005. SWOT ANALYSIS Strengths: Technological: Wirelss: E5 is the first wireless modem in the world. It is a real wireless connectivity. So it is easy to take. It size just like a credit card. It can be put into the pocket. It has so many functions. The three mianly functions are USB Modem, Wireless router and short messaging service. Functions: USB Modem The E583X-S supports the PS domain data service based on HSPA/UMTS /EDGE/GPRS. After you connect the E583X-S to a PC with a USB interface, the E583X-S driver is installed on the PC automatically and the shortcut of the WEB page is displayed on thePC desktops. You can configure APN on the E583X-S WEB page (or directly use the default settings) and set up a network connection. Then you cansend or receive E-mail, access the network through wireless connection, and download files through wireless data channels. Wireless Router The E583X-S can be used as a wireless router when the WiFi is enabled. You can access the Internet service through setting up the wireless network connection with the E583X-S. A maximum of five wireless users can access the E583X-S at the same time. You can set up the WLAN with the access point (AP) function. SMS The E583X-S supports message writing/sending/receiving and group sending (up to 10 contacts at a time). You can manage messages through the WEB page, such as inbox, outbox, draft. You can also sort the messages by telephone number or time. It can help 21 products connect net such as TV, DPF,NAS,MP3 player,Media player,Portable Game Console,IP cell phone,MID,Netbook,Notebook,PND,DVD plater,DVDrecorder,BD set-tops,Set-top Box,DVR,DMA,Game Console,Audio System,Desktop PCs. E5 can serve 5 products to connect net at the same time. Cost: Huawei headquarter in Shenzhen and the factory is in Dongguan. The two cities are not far away. So the human resource cost can turn lower. Besides, Chineses labour is much cheaper than many western countries, so the labour cost can be lower. For example, Huawei paid Chinese staff only one third to one fourth compare with the staff who can do the same thing in Europe. But the staff have to do 50% more work than Europen staff. With the same money, Huawei can can get about 10 times effort in research than the Europe companies or American companies. That is a big advantage for Huawei company.Manufactural: Huawei is one of the best telcom company in the world. It rank the third in the world. The first is Ericsson and the second is Nokia. It has a lot of products and get into many countries in different continents. About25% of the bussiness are in China while 75% of the bussiness are overseas. So it has advantage of scale effect. Huawei use morethan 10% profit each year into researching new product. It set up the research departments in India, America, Swedon and Beijing, Shanghai, Nanjing in China. They have 80thousand staff. About 43% of them in research department. Huawei have more than 30000 patent till now, the most patent among Chinese companies. Marking: Huawei is a Chinese company so it has advantage in selling product. Lower tax should be paid compared with foreign companies. Chinese is the biggest market on Internet. And some Chinese white collars and young people woukd like to use new product. Weaknesses Price The price of E5 is about 1500RMB. It is a little more expensive for a home user. When a man at home, he use a separate modem and a srparate rounter to connect the net. In this way, people can save money. Usualy Chinese people get on the net only by computer so they do not need a product which can make five cletronic product connect net at the same time. Not many people want to replace the product they use now. So it is not a good choice for a home user. Supply ChainSupply chain is a big problem of Huawei. The efficiency is only about 20%.That’s a problem of many Chinese companies. And there are also conme problem about the cost. That cause the problem of supply chain. For example, Ericsson can accomplish the purchase order in 10 days while Huawei have to use 25 days in accomplishing it. Financial ability: Huawei is not a listed company. So it can not finance in the market. Huawei built in 1988. It do not have a long history. It do not have so many capitals. It is not such a famous company like Ericssion. In China, many people do not know Huawei exactly. Opportunities: Potential consumers: More and more people would like to use wireless modem. Here shows the forcasting of wireless modem in global market.(see table1) Table 1 : the graph of wireless modem global market forecasting Wireless Modem Global Market Forecasting NetbookNotebook1000）Desktop PCs900tinU800Digital CameraM（700Portable MP3 Player：600tnuPortable Mediao500Playerma400Portable Games seConsolel300asIP Cell Phone la200unMobile Internetn100Device (MID)A0Portable NavDevice2005200620072008200920102011201220132014(PND)(this table <table1> was the restricted information ofHuawei) The telecom industry growing fast these years and it will grow fast in thefollowing years. From the graph, we can see that the wireless modem in global market will double up from 2010 to 2014. That is a big market of wireless modem. rd The 3 generation rd The 3 generation is coming. Some young people would like to choice the 3G nd mobile phones. It is a new net that take place the 2 generation. In the future, 3G will be used by everybody. So it is a good chance for Huawei E5. The world will become a net world. The net is growing so fast. In the past, most people would like to get on the net at home, at net bar or at the office. Now, some young people like to get on the net by mobile phones. In the future, people would get on the net more convinent. The 3G will help people to have a better feeling when get on the net. People will do more things through the net, such as shopping, ordering food, doing job and so on. Huawei E5 can help people connect the electric devices with the net instead of the wire. Not only the computer but also other electric devices can connect with the line sothat the life would be better. Wifi：Wi-Fi is a trademark of the Wi-Fi Alliance that manufacturers may use to brand certified products that belong to a class of wireless local area network (WLAN) devices based on the IEEE 802.11 standards. Because of the close relationship with its underlying standard, the term Wi-Fi is often used as a synonym for IEEE 802.11 technology。
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华为营销策略英语ppt
华为营销策略英语PPT
Slide 1: Introduction
- Title: Huawei Marketing Strategy
- Introduction to the presentation
Slide 2: Background
- Brief background information on Huawei
- Mention its reputation as a global telecommunications equipment and consumer electronics company
Slide 3: Objectives
- Present the objectives of Huawei's marketing strategy
- Examples: Increase brand awareness, expand market share, enhance customer loyalty
Slide 4: Target Market
- Identify the target market for Huawei products
- Examples: Tech-savvy individuals, business professionals, students
Slide 5: Competitive Analysis
- Analyze the competition in the telecommunications and consumer electronics industry
- Mention key competitors like Apple and Samsung
Slide 6: Marketing Mix - Product
- Highlight Huawei's product offerings
- Mention flagship smartphones, tablets, wearable devices
Slide 7: Marketing Mix - Price
- Explain Huawei's pricing strategy
- Mention competitive pricing and value for money
Slide 8: Marketing Mix - Place
- Discuss Huawei's distribution channels
- Mention online and offline retail partners, as well as direct sales Slide 9: Marketing Mix - Promotion
- Describe Huawei's promotional strategies
- Mention advertising campaigns, social media marketing, sponsorships
Slide 10: Branding
- Discuss Huawei's branding strategy
- Highlight its slogan or tagline, brand promise, and brand image Slide 11: Digital Marketing
- Explain Huawei's digital marketing efforts
- Mention its website, social media presence, and online advertising
Slide 12: Corporate Social Responsibility
- Discuss Huawei's efforts towards corporate social responsibility - Mention any philanthropic initiatives or sustainable practices Slide 13: Customer Relationship Management
- Explain Huawei's customer relationship management strategy - Discuss any loyalty programs or customer support initiatives
Slide 14: Results and Achievements
- Present Huawei's marketing achievements and results
- Include any awards or recognition for successful campaigns Slide 15: Conclusion
- Recap the key points of the presentation
- Highlight Huawei's effective marketing strategies
Slide 16: Q&A
- Open the floor for questions and answers
Slide 17: Thank You
- Thank the audience for their attention
- Provide contact information for further inquiries。