商务英语第一课课后练习答案
商务英语参考答案
Unit 1 The Internet Basicslesson 1 The Basic Principal of E-mailKeys to the Exercises1.Please translate the following phrases into English.自持续的工具self-sustaining facility协议protocol实时的real-time网关gateway路由器 a router相当于equivalent to2.Please translate the following phrases into Chinese.TCP/IP 传输控制协议/网际协议Internet Relay Chat 因特网继传聊天the Postal Service 邮政服务the Post Office 邮政局IP address IP地址the destination computer目标计算机3.Please try to memorize the following words.略4.Please translate the following sentences into Chinese.1)The Internet, sometimes called simply "the Net," is a worldwide system of computernetworks - a network of networks in which users at any one computer can, if they havepermission, get information from any other computer (and sometimes talk directly tousers at other computers).因特网，有时直接就叫“网络”，是一个全球性的计算机网络系统——一个网际网络。
商务英语基础上册Unit one 课后练习参考答案
Unit 1 Introductions and GreetingsI: Listening & SpeakingTask Two :Listen to the dialogue again and fill in the missing words.1. boss2. meet3. lot4. business5. seat6. card7. mine8. CoffeeTask Three: Listen to the dialogue twice and decide “T” or “F”.1. T2. F3. T4. TPracticeComprehension of the TextI. Read the passage and decide whether the following statement are True or False.1. F2. F3. T4. FII. Translate the following sentences into Chinese.1.恰当的介绍是以后沟通的好的开端。
2.握手是显示你对另一方的信任和尊敬。
3.一旦你被介绍，你将引起别人的关注。
4.通过重复另一方的名字来问候对方。
Word StudyIII. Give the English words or phrases for the meanings provided.1.customer2. communication3. attract4. custom5. company6. request7. respect8. properIV. Fill in the blanks with the words or expressions given below.1. respect2. requested3.look forward to4.introduce5. heard of6. communication7. respond8. customerGrammar ExercisesV. Complete the following sentences with the words in blanks.1. When people meet for the first time2. First, names and positions3. a secretary4. three basic rules5. the beginning of the first meetingVI. Choose the best answer.1. A2. D3. C4. D5. B6. B7. D8. A9. A 10. BBusiness Knowledge ExtensionsVII. Translate the following sentences into Chinese.1. 首次见面，握手是很惯常的事。
商务英语综合教程U1U7课后答案.doc
Unit 1 Company Profile Translate the following Chinese terms into English.Candidateindustry personnelcore competency intended market headquarter Chief Executive Officer patentrcgistcrcd tradcmark domai n neimeemerging market multinational corporation stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为木的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
2007财政年度，公司全年销售额达682亿美元。
在《财富》朵志评选出的金球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产詁畅销160多个国家和地区，其屮包括美容护理、居家护理、吉列产品等。
每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大屮华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业一广州宝洁有限公司，从此开始了其中国业务发展的历程。
宝洁总部位于广州I, 口前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。
二十年來，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领威内都处于领先的市场地位。
国际商务英语课文电子版+课后习题答案 lesson(1)
Lesson (1)International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.International business involves more factors and thus is more complicated than domestic business. The followings are some major differences between the two:1．The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law. 2．Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3．Cultural differences including language, customs, traditions, religion, value, behavior etc. Often constitute challenges and even traps for people engaged in international business.4．Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.With the development of economic globalization, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement. International business first took the form of commodity trade, i. e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade.Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60 ％of their gross domestic products and account for an increasing proportion of world trade.Another important form of international business is supplying capital by residents of one country to another, known as international investment. Such investments can be classified into two categories. The first kind of investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country. The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit. Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars.Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks , brand names , patents , copyrights or technology. Firms choose licensingbecause they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However, it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business. Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonuses based on profitability or sales growth are also specialized in management contracts. Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets.By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e. g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser.BOT is a popular variant of the turnkey project where B stands for build, O for operate and T for transfer. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.Answer the following questions:What does international business refer to? Please tell the difference between international business and domestic business.A:International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export.Some major differences between international business and domestic business is following:Differences in legal systemsDifferences in currenciesDifferences in cultural backgroundDifferent in natural and economic conditionsPlease explain the differences between visible trade and invisible trade. Which is becoming more and more important and accounts for an increasing proportion in international trade?A: Visible trade is the form of commodity trade. The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries. The later is become more and more important.Can you cite some examples to illustrate cultural differences in international business? A: Cultural differences including language, customs, traditions, religion, value, behavior etc. Please elaborate on the two categories of international investment. What is their major difference?A: FDI (Foreign direct investment) is made for returns through controlling the enterprises or assets invested in in a host country. Portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.What is licensing? Why do firms sometimes choose it as a means of entering a foreign market?A: In licensing, a firm leases the right to use its intellectual property to a firm in another country. They choose licensing because they do not have to make cash payments to stat business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country.What is franchising? How is it different from licensing?A: Under franchising, franchisee is allowed to operate in the name of another, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.What is a management contract? Under what conditions is it most applicable?A: Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts maybe a practical choice enabling a foreign company to operate in the industry without owning the assets.What is an international turnkey project? In what way is its variant BOT different from it? A: For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project.。
商务英语-Unit-1-参考答案
Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itselfas a local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____ insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice _______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants, and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that the company could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work _______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capital2 福利welfare benefits3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problems10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than in writing or face to face.和书信及面对面交流比起来，人们更容易在电话上发火。
商务英语unit1课文译文及练习答案
课文A世界经济发展世界经济比以往任何时候都更富裕，但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代，发展中国家经济获得了飞速而持续的发展。
然而，自80年代以来，除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外，其他发展中国家面临了经济不稳，社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场，吸引更多外国资本直接投资，更有弹性地应对全球商品市场。
现在，埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35，而在50年代，埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样，美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来，发展中国家经济增长进入停滞与不稳定的交替期，只有少数几个发展中国家在最近几十年能持续增长，这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来，中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外，最近20年，中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴，中国经济改革的过程被看作是“摸着石头过河”。
实际上，经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的，依靠发挥个人积极性，培育各种类型的市场竞争。
通常，中国向市场经济的转型过程是个缓慢的经济改革过程，表现在三个不同时期。
第一个时期从1978年至1993年，改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点；第二个时期开始于1994年，这一时期中国政府决定把最终建立现代市场经济体制作为改革目标；最新时期，重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
商务职场英语 Unit 1 上海外语教育出版社 含课后答案
Unit 1 Making your way
Additional Resources
Additional Activities
Reading Resources
Writing Resources
Unit Test
Grammar Resources
EXIT
Lesson 1
Time to make a decision
2. What responsibilities are listed for the Accounts Manager?
Responsibility for a number of key existing accounts and the _d_e_v_e_l_o_p_m__e_n_t _o_f_n_e_w__b_u__si_n_e_s_s_.______________________________ 3. From the new graduate’s point of view, what advantages are offered by jobs 1 and 3? _E_x_p_e_r_i_e_n_c_e_n_o_t_a__n_e_c_e_s_s_it_y_._________________________________ 4. Is it essential that the Accounts Manager have a university qualification? _N__o_, _b_u_t_i_t_is__p_r_e_fe_r_a_b_l_e_. ____________________________________ 5. What feature of the sales representative job might be a motivating factor? _T_h_e__o_n_-_th_e_-_j_o_b_t_r_a_in_i_n_g__a_n_d_t_h_e__c_o_m_m__i_ss_i_o_n__o_n_c_a_r__sa_l_e_s_._______
大学商务英语教材答案
大学商务英语教材答案Unit 1: Introduction to Business EnglishExercise 1: Multiple Choice1. B2. A3. C4. B5. A6. C7. B8. C9. A10. BExercise 2: True or False1. True2. True3. False4. False5. FalseExercise 3: Fill in the Blanks1. global2. multinational3. economy4. communication5. negotiationsExercise 4: Sentence Completion1. facilitate2. enhance3. crucial4. proficient5. interactUnit 2: Business Communication Exercise 1: Matching1. G2. C3. B4. E5. I6. A7. H8. D9. FExercise 2: Sentence Transformation1. Could you please provide me with the necessary information?2. I would appreciate it if you could send me the report by Friday.3. I was wondering if you would be available for a meeting next week.4. I am writing to inquire about the possibility of a collaboration.5. Can you let me know if there are any available vacancies in your company?Exercise 3: Business Letter Writing[Your Name][Your Position][Your Company][Date][Recipient's Name][Recipient's Position][Recipient's Company][Address]Dear [Recipient's Name],I am writing to express my interest in [specific product/service] offered by your company, as advertised in [source]. Having thoroughly researched the market, I believe that your product/service aligns perfectly with our company's requirements.At [Your Company], we strive to provide our clients with top-quality solutions to enhance their business operations. After reviewing your product/service, we are confident that it can bring significant benefits to our organization. We are particularly impressed with [specific feature/benefit] and believe it would greatly streamline our processes.I would like to request additional information regarding yourproduct/service, such as pricing options, implementation process, and customer support. Additionally, if possible, I would appreciate the opportunity to arrange a demonstration or trial to assess its suitability for our needs.Please find enclosed a copy of our company profile for your reference. Should you require any further details or have any questions, please do not hesitate to contact me directly at [your contact information]. I look forward to your prompt response.Thank you for considering our inquiry. We eagerly anticipate the possibility of collaborating with your esteemed company and achieving mutual success.Yours sincerely,[Your Name]Exercise 4: Role PlayStudent A:You are a sales manager from Company A. Introduce your company's latest product, highlighting its unique features and advantages. Try to convince Student B to consider purchasing the product for their company.Student B:You are a procurement manager from Company B. Listen attentively to Student A's sales pitch and ask relevant questions to gather more information about the product. Express your concerns and negotiate terms if interested.Unit 3: Business EtiquetteExercise 1: Multiple Choice1. C2. A3. B4. A5. C6. B7. A8. C9. B10. AExercise 2: True or False1. False2. True3. False4. True5. FalseExercise 3: Fill in the Blanks1. punctuality2. protocol3. initiative4. etiquette5. appropriateExercise 4: Role PlayStudent A:You are a company executive visiting a foreign country for a business meeting. Familiarize yourself with the local customs and etiquette. Discussthe importance of building relationships before conducting business and emphasize the need for respectful behavior.Student B:You are a local representative from the foreign country. Welcome Student A to your country and share insights on the cultural customs and etiquette. Highlight the significance of hierarchy, gift-giving, and dining etiquette. Encourage open-mindedness and a willingness to adapt.注意：以上答案仅供参考，不同教材可能存在差异，请以实际教材为准。
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第一课课后练习答案
Part Five1. target savvy launch whim generate capitalize on
2.1.confirm 2.possessed
3.yield
4.differentiate
5.showcases
6.piloting
7.scratched
8.prohibits
9.tapping into 10.eroded 11.coordinated 12.strive 13.split 14.exploiting 15.fueled 16.phased out 17.aligned with 18.priority 19.manipulate 20.substitute
3.mockery/mock mock
execution executive
explosion explosive
graph graph
manipulation manipulating
refer referential
coordination coordinate
collaborate collaborated preoccupation preoccupied
erosion erosive
Comprehensive Practice
1.o f
2.about
3.than
4.of
5.on
6.for
7.out
8.in
9.for 10.for 11.of 12.into 13.for 14.with 15.in
Translation:
1.F iant launched a tiny “city car”especially for Europe’s narrow crowded street.
2.T he rain forest theme products tap into consumer’s interest in the environment.
3.T he company may target its effort on preferred locations like India and Thailand.
4.A strong president would further erode the power of the Congress.
5.M ost of the measures will be phrased out next year.
6.G overnment securities have traditionally yielded less than stocks.
1.O n December 8th, 2009, president Barack Obama launched a set of proposals to
address unemployment and made it clear that he wanted to tap into some of the unspent funds(money set aside to support failing banks)to help pay for them. No precise figure was given. Some $50 billion will be spent on infrastructure projects. But the effort represents a broad push to support small businesses.
2.A merica’s most recent recession has hit small businesses hard. The very small, with fewer than 50 workers---employing almost one-third of working Americans---have suffered around 45% of the job losses of the downturn.
3.The stimulus package passed last spring offered tax benefits and targeted the flow of credit to small businesses. The results were disappointing. The main problem with small businesses is lending. Obama’s recent plan is likely to scratch the surface if he does not tackle credit crunch.
判断正误：1.N 2.N 3.Y 4.Y 5.Y 6.N。