跨境电商英语A卷
浙江农业商贸职业学院2016/2017学年第二学期2016级《跨境电商英语》期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________第I卷(1-4页)包括写作与阅读两部分，答题时间为45分钟。
卷I和答题纸在开考时分发。
Part I Writing (10’*2=20’) Directions: For this part, you areallowed 20 minutes to writetwo short passages. Youshould include in yourpassages all the giveninformation. You shouldwrite at least 60 words butnot more than 100 words foreach passage. Write yourpassages on Answer Sheet. Section AWrite an-email to Li Hua, a friend of yours, answering his questions about how to write the description of a product. The necessary information below should be included.1. 一个优秀的产品描述有助于买家了解产品并形成下单意向。
2. 由于买家都为境外客户，需要使用英文填写一切产品信息。
3. 必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。
4. 还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。
Section BWrite an email to one of your customer, reminding her of a quick payment. The necessary information below should be included.1. 你所挑选的商品是本店最畅销的。
2. 该商品因其优良的品质和具竞争力的价格而深受欢迎。
3. 此商品现存货不多，很快就会售完。
4. 如果您现在购买，我们会给你10%的折扣。
5. 一旦确认支付，将在24小时内发出。
Part II Reading Comprehension (10’*3=30’)Directions: In this part, there is apassage. You are required tofinish Section A, Section Band Section C after readingthe passage throughcarefully. You can have 25minutes to do the work.Please give your answers onAnswer Sheet.CBE and omnichannelare the main trends of the global market. Let’s take a look at the reasons why the values of CBE are widely recognized among APEC economies and why CBE is empowering SMEs to enter the global value chain. Asia-Pacific region has become the dominant region in the global economy, growing faster than any other, at a rate of % year on.The values of CBE to global SMEs are recognized among APAC economies because of two major reasons. First is the disruptive force in economies that are undergoingmassive political, social and economic changesto support CBE. Even traditionally ‘closed’ economies are putting CBE at the highest priority on their digital 2020 agenda. Second, SMEs are fast-growing due to disruptive innovation. By applying new sets of rules, values and models which ultimately disrupt and/or overtake existing markets by displacing earlier technologies and alliances, these innovative SMEs create new markets.（1）International research conducted by University of South Californiarevealed that 74% of businesses surveyed considered CBE as the key disruptive force on their economy over the next three years, 82% indicated that CBE would have great impact on SMEs over the next three years, and 48% said that CBE would have greater priority for their company strategy and development.Domestic markets have become mature and saturated. CBE is the most logical way for future growth. Governments around the world have recognized ecommerce as an engine of future economic growth, especially in supporting SMEs to expand cross-border. Supportive policies boost the development of CBE.International research conducted by Payvisionshowed that 70% of companies surveyed indicated that selling products and services overseas has proven to be profitable. While 40% indicated thatwere their primary focus, and 45% indicate that China will be their main focus in the future.CBE is empowering SMEs to enter global value chain, to survive in a mature and saturated competitive domestic market, increase their speed of development and broaden their business opportunities.（2）SMEs with high internet and technology usage grow times faster than SMEs that do not leverage technology, regardless of the industry.60-80% of ecommerce exporters survive their first year in business compared with a 30-50% survival rate for traditional businesses. Ecommerce firms on average export to 30-40 different economies compared with 3-4 economies for traditional exporters. That’s 10 times more opportunities for business growth.Using CBE the business risks are reduced to a level with lower intensity of competition in overseas markets, and wider reach of global markets. CBE offers more flexibility and lower barriers, no geographical restrictions, thus it increases the profit margins for sellers and saves money for global buyers.Under CBE industry,B2B is the leading force in driving the industry forward.Let’s take a look at the number of global B2B. According to Frost and Sullivan report (LINK), it is estimated that in 2020, the total global transactional volume in B2B business will be twice the size of B2C business, with trillion USD revenue.According to 2015 ecommerce marketplace data, in China, in terms of cross-border sales, B2C revenue dwarfed with $221m in B2B. Chinese ecommerce market reached USD trillion in 2015 and almost 70% came from B2B (China Internet Watch).In absolute terms, the European B2B ecommerce market is growing at a faster rate than the B2C sector. Yet, the B2B sector still has major growth opportunity. More than 50% of companies make purchases through ecommerce, but less than 22% of companies are actually selling through ecommerce.With the integrated online B2B platforms, a complete service chain is moved online, shortening the purchasing cycle and cutting the cost through less middlemen. Buying in bulk also means an enhanced logistics efficiency. And with larger order size, businesses are more inclined to enter this business with more profit margins.Did you know that Prada makes about 20% of their collection in China Miuccia Prada told the, “Sooner or later, it will happen to everyone because Chinese manufacturing is so good.Their skill set is better, their finishing is better, and they can handle that type of fashion.” This example illustrates the demand from overseas markets for Chinese high quality products. I believe with the increasing productivity and improved product quality, made-in-China products will be tested and recognized with good reputation in the global markets! Over 40% of apparel sold in the US is made in China. For B2B demand by the rest of the world for machinery parts that are made in China will be double that of the US by 2022. Quality reputation is being restored.Around the world, Computers and other Machinery, Automotive, Pharmaceutical, Petroleum & Minerals, are leading the B2B rankings for many years, as the early adopters. But let’s be clear about these numbers; lately many new categories are on the rise. Look at apparel, only ranking around 5% is already bringing solid business to China. Good quality products will grow every industry/sector in CBE.Section AChoose 10 from the 12BOLD words or phrases in the passage to complete the following sentences with their appropriate forms.1.药物治疗对这个病人毫无效果。
跨境电商英语A卷
浙江农业商贸职业学院2021/2021学年第二学期2021级?跨境电商英语?期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________第I卷第I卷(1-4页)包括写作与阅读两局部，答题时间为45分钟。
卷I和答题纸在开考时分发。
Part I Writing (10’*2=20’)Directions: For this part, you are allowed 20 minutes to write two short passages. You should include in your passages all the given information. You should write atleast 60words but not more than100 words for each passage. Write yourpassages on Answer Sheet.Section AWrite an-email to Li Hua, a friend of yours, answering his questions about how to write the description of a product. The necessary information below should be included.1. 一个优秀的产品描述有助于买家了解产品并形成下单意向。
2. 由于买家都为境外客户，需要使用英文填写一切产品信息。
3. 必须将买家比拟关注的产品的特色、功能、效劳、包装及运输信息等展示出来。
4. 还应当包括产品的包装及配件信息、付款方式、物流方式、售后效劳及承诺。
Section BWrite an email to one of your customer, reminding her of a quick payment. The necessary information below should be included.1. 你所挑选的商品是本店最畅销的。
跨境电子商务 期末考试A卷(含答案)-跨境电子商务期末考试
学校 班级 姓名 学号______________________◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆装◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆订◆◆◆◆◆◆◆◆◆◆◆◆◆线◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ 第 1 页 共 ７ 页《跨境电子商务基础》期末考试试卷A 一、单选题（每题2分，共30分） 1. ( )在整个跨境电子商务中的比重最大,约占整个电子商务出口的 90%。
A. B2B B. B2C C. C2C D. C2F 2. 速卖通平台买家看到的国际支付宝是（ ） A. Alipay B. WebMoney C. Escrow D. Boleto 3. 哪种快递方式不涉及按体积计算运费？ （ ） A. EMS B. UPS C. TNT D. DHL 4. 以下按跨境电商平台成立的时间先后顺序排列正确的是（ ） A. 淘宝全球购、蜜芽、苏宁海外购、京东全球购 B. 蜜芽、淘宝全球购、苏宁海外购、京东全球购 C. 淘宝全球购、蜜芽、京东全球购、苏宁海外购 D. 淘宝全球购、京东全球购、蜜芽、苏宁海外购 5. 关于店铺优惠劵哪些描述是不正确的 （ ） A. 分为领取型和定向发放型 B. 可与店铺满立减可以叠加 C. 不可与店铺满立减可以叠加 D. 活动开始后可告知老买家 6. 关于限时限量活动哪些描述是错误的 （ ） A. 结合买家需求，巧妙设置折扣及库存 B. 结合满立减和优惠券等其他活动，效果更好 C. 活动开始时间为美国时间 D. 活动开始时间为中国时间 7. 关于限时限量活动的设置，以下哪一项是不建议操作的？（ ） A ．活动开始后可告知老买家 B. 提价后打折 C. 设置时间不宜过长，一般一周为宜 D. 结合满立减和优惠券等其他活动，效果更好 8. 按照国家外汇管理政策，个人年度结汇额度为（ ）美元。
A. 2万 B. 3万 C. 5万 D. 6万 9. 如下关于俄罗斯市场相关内容描述错误的是？（ ） A.俄罗斯消费者对商品的选择要求较高，具有严格的挑剔性 B.俄罗斯消费者喜欢追逐名牌，即使价格较贵，人们也愿意购买 题序 一 二 三 四 五 总得分 得分C.对俄罗斯市场必须建立质量第一的关键D.与俄罗斯客户进行商务谈判通常速度会非常快10.速卖通入驻需缴纳技术服务费，交易成功之后收取交易额（）的手续费。
跨境电子商务期末考试试卷附答案A卷
跨境电子商务期末考试试卷附答案A卷跨境电子商务期末考试试卷附答案A卷一、选择题1、关于跨境电子商务，以下哪种说法是正确的？（多选） A. 跨境电子商务是指不同国家之间的电子商务活动。
B. 跨境电子商务是指同一经济体之间的电子商务活动。
C. 跨境电子商务是一种跨越国界的交易活动。
D. 跨境电子商务是一种用互联网技术进行的商务活动。
正确答案是：A. 跨境电子商务是指不同国家之间的电子商务活动。
2、下列哪一项不是跨境电子商务的特点？（单选） A. 全球化 B. 无形化 C. 低成本 D. 高风险正确答案是：D. 高风险3、下列哪个国家不是跨境电子商务的热门目的地？（单选） A. 美国 B. 德国 C. 印度 D. 韩国正确答案是：D. 韩国4、在跨境电子商务中，以下哪种支付方式不是常用的？（单选） A. PayPal B. Alipay C. WeChat Pay D. Credit Card 正确答案是：B. Alipay5、下列哪一项不是跨境电子商务的法律风险？（单选） A. 合同条款不规范 B. 知识产权保护问题 C. 关税问题 D. 消费者权益保护问题正确答案是：C. 关税问题二、简答题 6. 简述跨境电子商务的交易流程。
7. 跨境电子商务的物流方式有哪些？请列举三种。
8. 如何处理跨境电子商务中的支付纠纷？ 9. 跨境电子商务中，如何保护消费者的个人隐私和信息安全？10. 在跨境电子商务中，如何应对不同的法律风险？请提出三种解决方案。
三、论述题 11. 论述跨境电子商务对全球经济的影响。
请从经济全球化、国际贸易、企业竞争力等方面进行阐述。
12. 跨境电子商务的发展趋势和挑战是什么？请从技术、市场、政策等方面进行分析。
13. 请以某一具体国家为例，分析跨境电子商务在该国的现状和发展前景。
14. 如何提高跨境电子商务的用户体验？请从网站设计、产品选择、客户服务等方面提出建议。
15. 在跨境电子商务中，如何有效进行品牌建设和推广？请结合实际案例进行说明。
英语跨境电商英语30题
英语跨境电商英语30题1. In cross-border e-commerce, “Fulfillment Center” means _____.A. 销售中心B. 物流中心C. 客服中心D. 采购中心答案：B。
“Fulfillment Center”常见释义为“物流中心”，A 选项“销售中心”常用“Sales Center”；C 选项“客服中心”常用“Customer Service Center”；D 选项“采购中心”常用“Procurement Center”。
2. Which of the following is the correct term for “海关申报” in cross-border e-commerce?A. Custom DeclarationB. Custom ReportC. Custom ApplicationD. Custom Registration答案：A。
“海关申报”常见表达为“Custom Declaration”，B 选项“Custom Report”通常指“海关报告”；C 选项“Custom Application”一般指“海关申请”；D 选项“Custom Registration”常表示“海关登记”。
3. In cross-border e-commerce, “Product Listing” refers to _____.A. 产品清单B. 产品描述C. 产品上架D. 产品评价答案：C。
“Product Listing”常见释义为“产品上架”，A 选项“产品清单”常用“Product List”；B 选项“产品描述”常用“Product Description”；D 选项“产品评价”常用“Product Review”。
4. What does “Drop Shipping” mean in cross-border e-commerce?A. 直接发货B. 代发货C. 批量发货D. 延迟发货答案：B。
跨境电商英语试题及答案
跨境电商英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is not a common platform for cross-border e-commerce?A. AmazonB. eBayC. AlibabaD. Facebook答案：D2. What does "MOQ" stand for in cross-border e-commerce terminology?A. Minimum Order QuantityB. Maximum Order QuantityC. Market Operating QuantityD. Merchant Online Quantity答案：A3. The term "dropshipping" refers to a business model where the seller:A. Buys products in bulk and ships them directly to customers.B. Holds inventory and manages shipping from their own warehouse.C. Orders products from a supplier and has them shipped directly to the customer.D. Manufactures products on demand and delivers them personally.答案：C4. Which of the following is not a factor to consider when selecting a cross-border e-commerce market?A. Market demandB. Tariffs and taxesC. Cultural differencesD. The seller's personal preference答案：D5. In cross-border e-commerce, "logistics" refers to:A. The process of managing international shipping and delivery of goods.B. The financial transactions between the seller and the supplier.C. The marketing strategies used to promote products online.D. The legal agreements between the buyer and the seller.答案：A6. What is the primary purpose of a "shopping cart" in an online store?A. To hold and display products that a customer intends to purchase.B. To calculate the total cost of the customer's order.C. To store products for future purchase.D. To provide customer support.答案：A7. Which of the following is a common payment method for cross-border e-commerce transactions?A. Cash on delivery (COD)B. Personal checkC. Bank transferD. All of the above答案：D8. What does "SEO" stand for in the context of online business?A. Sales and Operations EfficiencyB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic E-commerce Operations答案：B9. The "export declaration" is a document required for:A. Importing goods into a country.B. Exporting goods from a country.C. Calculating taxes on international transactions.D. Registering a business internationally.答案：B10. Which of the following is not a benefit of cross-bordere-commerce?A. Access to a larger customer base.B. Ability to sell 24/7 without geographical limitations.C. Reduced competition due to global reach.D. Potential for higher profit margins.答案：C二、填空题（每题2分，共20分）11. When conducting business internationally, it's important to be aware of cultural _______ that may affect how your products are perceived and marketed.答案：differences12. The term "________" refers to the practice of selling products in one country but shipping them from another.答案：importing13. A "________" is a document that provides proof of the origin of goods being exported.答案：certificate of origin14. In e-commerce, the "________" is the final stage of the buying process where the customer completes the purchase.答案：checkout15. "________" is the process of identifying and resolvingany issues that may prevent a customer from completing a purchase.答案：checkout abandonment16. The "Harmonized System Code" (HS Code) is used for________ purposes, classifying goods for trade.答案：tariff and tax17. When shipping goods internationally, it's crucial to understand the "________" which are the costs associated with shipping and handling.答案：fulfillment costs18. "________" is the process of ensuring that your products meet the legal requirements of the country you are exporting to.答案：compliance19. A "________" is a person or company that acts as an intermediary between the manufacturer and the final customer.答案：distributor20. "________" is a type of fraud where the buyer uses a stolen or fake credit card to make a purchase.答案：credit card fraud三、简答题（每题10分，共40分）21. Explain the concept of "free trade zones" in the context of cross-border e-commerce.答案：Free trade zones are designated areas within a country's borders where goods can be manufactured, assembled, and stored without being subject to the country's typical customs duties and taxes. These zones are designed to encourage international trade by providing a tax。
跨境电商英语试题及答案
跨境电商英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government2. Which of the following is not a common payment method in cross-border e-commerce?A. Credit cardB. PayPalC. Bank transferD. Cash on delivery3. What is the abbreviation for "Free On Board"?A. FOBB. MOQC. ROID. SKU4. In cross-border e-commerce, what does "DHL" refer to?A. Digital Home LivingB. Direct Home LogisticsC. Door to Home LogisticsD. None of the above5. Which of the following is a key factor for success incross-border e-commerce?A. Product qualityB. Customer serviceC. Competitive pricingD. All of the above6. What is the role of a "dropshipper" in e-commerce?A. A manufacturer of productsB. A retailer that stocks productsC. A retailer that doesn't stock products but fulfills orders directly from the manufacturerD. A distributor of products7. What does "SEO" stand for in digital marketing?A. Search Engine OptimizationB. Social Engine OptimizationC. Systemic Electronic OrderingD. Secure Electronic Ordering8. Which of the following is not a social media platform?A. FacebookB. TwitterC. WeChatD. Yahoo9. What is the purpose of using "A/B testing" in e-commerce?A. To test different product designsB. To compare two versions of a webpage to see which performs betterC. To test the efficiency of different payment methodsD. To compare different customer service strategies10. What is the meaning of "CTR" in online advertising?A. Click-Through RateB. Cost To ReachC. Conversion Through RateD. Customer Transaction Ratio二、填空题（每空2分，共20分）11. The term "e-commerce" refers to buying and selling goods or services over the _______.12. In cross-border e-commerce, the process of returning goods is known as _______.13. The term "EDI" stands for _______ Data Interchange.14. A(n) _______ is a person who purchases goods or services from a seller.15. The acronym "API" refers to Application Programming_______.16. When a product is shipped internationally, it is subject to _______ duties and taxes.17. The _______ is a document that accompanies a shipment and lists the contents and their value.18. A(n) _______ is a method of payment where the buyer's bank guarantees payment to the seller.19. "EAN" stands for European _______ Number.20. The process of adapting a product or service to aspecific market is known as _______.三、简答题（每题10分，共20分）21. What are the main challenges faced by businesses incross-border e-commerce?22. Explain the importance of cultural adaptation in cross-border e-commerce marketing strategies.四、论述题（每题15分，共30分）23. Discuss the role of logistics in the success of cross-border e-commerce.24. Analyze the impact of technological advancements on the cross-border e-commerce industry.五、案例分析题（10分）25. A small business owner is considering expanding into cross-border e-commerce. What advice would you give them regarding market research, legal compliance, and supply chain management?答案：一、选择题1. A2. D3. A4. D5. D6. C7. A8. D9. B 10. A二、填空题11. internet 12. reverse logistics 13. Electronic 14. consumer 15. Interface 16. customs 17. invoice 18. letter of credit 19. Article 20. localization三、简答题21. 主要挑战包括语言和文化差异、复杂的法律法规、支付和物流问题、货币汇率波动以及知识产权保护等。
外贸英语试题a及答案
外贸英语试题a及答案外贸英语试题A及答案一、选择题（每题2分，共20分）1. What is the most common mode of payment in international trade?A. Cash on deliveryB. Letter of CreditC. ConsignmentD. Barter2. Which of the following is not a term of international trade?A. FOBB. CIFC. EXWD. COD3. What does "CIF" stand for?A. Cost, Insurance and FreightB. Cost, Insurance and Freight to the PortC. Cost, Insurance, and Freight to the Port of DestinationD. Cost, Insurance, Freight, and Commission4. In which situation would a seller be most likely to use a Letter of Credit?A. When the buyer is a well-known company with a good reputationB. When the buyer is a new customer with no established credit historyC. When the buyer prefers to pay in cashD. When the buyer is in the same country as the seller5. What is the meaning of "T/T" in international trade?A. Trade TermsB. TelecommunicationC. Transfer of TitleD. Telegraphic Transfer6. The term "L/C" refers to:A. Land CertificateB. Letter of CreditC. License CertificateD. Legal Contract7. Which of the following is a document required for export?A. Bill of LadingB. Purchase OrderC. InvoiceD. All of the above8. What does "B/L" stand for?A. Bill of LoadingB. Bill of LandingC. Bill of LadingD. Bill of Lading and Landing9. The term "D/P" in international trade refers to:A. Document against PaymentB. Direct PaymentC. Discounted PaymentD. Draft Payment10. Which of the following is not a risk associated with international trade?A. Currency fluctuationB. Political instabilityC. Quality of goodsD. Market demand答案：1. B2. D3. A4. B5. D6. B7. D8. C9. A 10. D二、填空题（每空1分，共10分）1. The term "EXW" means the buyer takes over the goods at the seller's premises, and the _______ is responsible for all the costs and risks from that point.2. When a seller agrees to "FOB" terms, it means the goods are considered delivered when they pass over the ship's rail at the port of _______.3. A "Proforma Invoice" is a document that serves as a preliminary invoice, providing details of the goods, agreed prices, and _______ terms.4. The "B/L" is a contract of carriage between the shipper and the carrier, which is evidence of the receipt of goodsfor transportation and specifies the terms of the _______. 5. The "L/C" is a document issued by a bank at the request of the buyer, which guarantees payment to the seller upon fulfillment of the _______ terms.6. When a buyer requests "D/P" terms, it means that thedocuments will be released to the buyer only upon receipt of the _______.7. The "CIF" term includes the cost of the goods, insurance, and all transportation costs to the _______ port of destination.8. The risk of loss or damage to the goods passes from the seller to the buyer when the goods have been delivered on board the vessel, which is referred to as "passing of_______."9. The "T/T" payment method is often used for smaller transactions where the buyer and seller have a good business relationship and trust each other, allowing for a quick and _______ payment method.10. In international trade, "COD" stands for "Cash on Delivery," which means the buyer pays for the goods in cash upon _______.答案：1. seller2. shipment3. payment4. carriage5. credit6. payment7. named8. risk9. convenient 10. delivery三、简答题（每题5分，共30分）1. What are the advantages and disadvantages of using a Letter of Credit in international trade transactions?2. Explain the difference between "FOB" and "CIF" terms in international trade.3. What is the purpose of a Bill of Lading, and why is it considered a crucial document in international trade?4. Describe the process of a typical international trade transaction from the perspective of the seller。
跨境电子商务 期末考试A卷(含答案)
学校 班级 姓名 学号______________________◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆装◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆订◆◆◆◆◆◆◆◆◆◆◆◆◆线◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ 第 1 页 共 ７ 页《跨境电子商务基础》期末考试试卷A 一、单选题（每题2分，共30分） 1. ( )在整个跨境电子商务中的比重最大,约占整个电子商务出口的 90%。
A. B2B B. B2C C. C2C D. C2F 2. 速卖通平台买家看到的国际支付宝是（ ） A. Alipay B. WebMoney C. Escrow D. Boleto 3. 哪种快递方式不涉及按体积计算运费？ （ ） A. EMS B. UPS C. TNT D. DHL 4. 以下按跨境电商平台成立的时间先后顺序排列正确的是（ ） A. 淘宝全球购、蜜芽、苏宁海外购、京东全球购 B. 蜜芽、淘宝全球购、苏宁海外购、京东全球购 C. 淘宝全球购、蜜芽、京东全球购、苏宁海外购 D. 淘宝全球购、京东全球购、蜜芽、苏宁海外购 5. 关于店铺优惠劵哪些描述是不正确的 （ ） A. 分为领取型和定向发放型 B. 可与店铺满立减可以叠加 C. 不可与店铺满立减可以叠加 D. 活动开始后可告知老买家 6. 关于限时限量活动哪些描述是错误的 （ ） A. 结合买家需求，巧妙设置折扣及库存 B. 结合满立减和优惠券等其他活动，效果更好 C. 活动开始时间为美国时间 D. 活动开始时间为中国时间 7. 关于限时限量活动的设置，以下哪一项是不建议操作的？（ ） A ．活动开始后可告知老买家 B. 提价后打折 C. 设置时间不宜过长，一般一周为宜 D. 结合满立减和优惠券等其他活动，效果更好 8. 按照国家外汇管理政策，个人年度结汇额度为（ ）美元。
A. 2万 B. 3万 C. 5万 D. 6万 9. 如下关于俄罗斯市场相关内容描述错误的是？（ ） A.俄罗斯消费者对商品的选择要求较高，具有严格的挑剔性 B.俄罗斯消费者喜欢追逐名牌，即使价格较贵，人们也愿意购买 题序 一 二 三 四 五 总得分 得分C.对俄罗斯市场必须建立质量第一的关键D.与俄罗斯客户进行商务谈判通常速度会非常快10.速卖通入驻需缴纳技术服务费，交易成功之后收取交易额（）的手续费。
跨境电商英语函电A卷
学院 2018 至 2019 学年第一学期《跨境电商英语函电》试卷（ A卷）适用专业：17跨境电商考试时间：100 分钟考试形式：闭卷Ⅰ.Translation of terms （每小题 1 分，共10 分）A. Translate the following terms into Chinese将下列术语译成汉语(5%)：1. MOQ2. FOB3. CIF4. D/P5. L/CB. Translate the following terms into English in full将下列术语译成英语（请用全称）(5%)：1. 实盘2. 承蒙…介绍3. 装船通知4．内包装5. 保险单Ⅱ.Make the best choice for each of the following sentences（每小题1 分，共20分）1. Payment is to be made sight draft.A. byB. onC. atD. after2. We trust you will do your best to have this matter right away.A. settledB. to settleC. settlingD. settle3. Thank you in advance making your rates available to us immediately.A. toB. fromC. forD. with4. Please inform us your insurance rates as soon as possible.A. toB. ofC. throughD. by5. This price is of your 5% commission.A. includedB. coveringC. inclusiveD. including6. We will that we would like to accept D/P terms for future orders.A. seeB. see toC. see to itD. see it to7. Your quotation of bicycles is high to be acceptable.A. soB. tooC. asD. such8. In this case, the buyer cancel the contract.A. couldB. may have toC. has the right toD. reserve the right to9. We are our Confirmation of Purchase in duplicate.A. enclosedB. enclosingC. to be enclosedD. to enclosing10. We look forward to from you a trial order.A. receivingB. to receiveC. receiveD. having received11. We _____ your terms satisfactory and now send you our order for 2 sets of Electric MotorsA. findB. believeC. thinkD. trust12. We thank you for your letter of May 27 and the _____ illustrated catalogue.A. sentB. enclosedC. givenD. presented13. This price is ____ of your 5% commission.A. includesB. coveringC. inclusiveD. including14._ _ refers to signing a document which has been signed by the counterpart.A. “Countersign”B. “Sign”C. “Write”D. “Rewrite15. _ refers to an offer without engagement, which should be subject to confirmation by theseller after being accepted by the buyer.A. Non-firm offerB. Firm offerC. QuotationD. Counter offer16. CIF is a price term, meaning the price includes the cost of goods, the insurance and ____for carrying the goods up to the destination.A. foreignerB. freightC. friendD. forwarding17. Your quotation of bicycles is_____ high to be acceptable.A. tooB. soC. suchD. as18. Your full cooperation in this respect will be highly____.A. appreciatingB. appreciatedC. thankingD. thanked19. We acknowledgment receipt of your letter dated 26th September _____ connection ______ the above subject.A. for, witB. for, toC. in, withD. in, to20. We regret ______ unable to agree to the buyer's request as stated in the L/C stipulations for insurance to be covered up to the inland city.A. beB. beingC. to beenD. beenⅢ. Complete the following sentences in English（每小题 3 分，共15 分）1.The price you counter-offered is (与市场不一致),so it is beyond what is acceptable to us.2.We are not in a position to entertain business (按你方价格) with you,since it is 20% higher than the average.3.We (予以确认),your telegraphic order of June 10,for 100 cwt. of the best sugar.4. We (兹航寄)three sample books.5.We hope to (与你们建立利益关系).IV.Fill in the blanks with a proper word and phrase:（每空1 分，共10 分）1. Shipping documents consist of ,and .2. A(n) is an agreement, enforceable by law, by which two parties mutually agree to carry out a trade reached after exchanges of correspondences.3. means that the seller fulfills his obligation to load goods into the named carrier at the given place and the time stipulated in the contract.4. Payment is sometimes made by collection through banks under the terms ofor .5. Payment by is the favored method of payment used in foreign trade.6. A(n) is a proposal made by the seller to the buyer for the selling of certain goods, while a(n)is a request made by the buyer to the seller for the purchase of certain goods.V.Translate the following sentences into Chinese or English（每小题5 分，共25 分）1、We spare no efforts in endeavoring to be of service to you.2、We have accepted your order of June 10 for 300 typewriters.3、According to the contract ,the delivery should be completed by the seller.4．我们通常用木箱装，每箱112磅，分成16小包，每包重7磅。
跨境电商英语A卷卷期末考试卷模拟试卷带答案测试卷练习题复习题21年XX学校X专业
《跨境电商英语》期末试卷（A）Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分) Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to write the corresponding English expression.1.预期利润2.企业文化3.营销活动4.社交媒体5.店铺描述6.关键词7.批发价8.数据分析9.属性词10.目标客户11.物流12.客户服务13.流量词14.品牌风格15.交易额Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）Directions: This part, numbered 11 to 15, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese.16.产业园区的建设对城市的可持续发展起到了至关重要的作用。
17. 如果遇到困难，请尽管与我们的客户服务部联系。
18.平台已同意对此纠纷进行调查。
19.中国跨境电商可能在未来几年保持高速增长。
20. 顾客如不满意可以全额退货。
21.First of all, the selected products should be suitable for air express delivery. These products should basically meet the following requirements: relatively small size and suitability to be delivered by express to reduce the cost of international logistics; high added value is required to be suitable to be packed for sale, and if thevalue of product is less than shipping then it is not the case; uniqueness: products need to be unique in order to continuously stimulate buyers to purchase and have high online transactions volume; reasonable price: if online prices are higher than local market prices, they may fail to attract buyers to order online.Part 3. Reading Comprehension (共15小题，每小题2 分, 合计30 分) Directions:Read the following passages. After reading them, you should decide whether each statement is true（T）or false（F）.Passage 1, launched in 2014 as a cross-border B2B e-commerce platform, is built to facilitate small and medium sized Chinese enterprises. Average order size remains small for this reason. The variety of items listed, however, is not affected by the size of the businesses, and categories of products include clothes, bags, shoes, sports items, toys, jewelry, electronics, mobile phones, musical instruments, car parts, video games and many more. Europe, America and Australia are its major markets, and currently it owns 1.2 million domestic suppliers, 5.5 million buyers and 25 million kinds of products.The website does not charge a membership fee from either buyer or seller. Instead, it charges only a commission as a percentage of successful transaction amounts. This percentage ranges from 3 percent to 10 percent. Though the website remains free for sellers, a special value-added service called DHfactory has recently been added. Sellers can pay an annual fee to avail this service. The company is set to launch further exclusive services to complete better in the Chinese online wholesale market. Buyers and sellers are required to interact through the website. There is an escrow payment service that protects buyers and a customer service department to help solve disputes. is a transaction platform providing transaction services for both buyers and sellers in order to promote online trading. Based on the positioning, DHgate’s profit consists of two parts:①commission: serves as a transaction platform for buyers and sellers and charges the buyers a certain amount of commission for successful transactions, and ②service fee: since cross-border e-commerce is operated by users in more than 200 countries and one hundred thousand cities around the world, it is much more complicated than domestic e-commerce. Also, the whole transaction process of cross-border e-commerce takes more time, and buyers and sellers call for services of higher standards. The complicated and commercial features of these transactions determine that multiple services are needed in the whole cross-border transaction process. Given the characteristics, DHgate provides services like intensive logistics, financial service and agency service for some fees.Transaction commission: It is free to register, uphold product information and display them on . The buyer will only be charged commission based on the transaction volume for a successful transaction.Commission model: DHgate adopts the single commission rate model, which means that a fixed proportion of commission is charged according to the category. This model works with a multiple commission policy---when a single order is worth no less than USD 300, the commission rate is 4.5%.Service object: It expands from small and medium merchants to large foreign trade companies, manufacturers and brand owners.Platform expansion: Besides transaction platform, DHgate launched online cargo center for traditional foreign trade companies. In August 2013, DHgate launched a “global online cargo center” by cooperating with the merchants in Yiwu. Payment: DHpay has access to more than 30 payment means in the world.Logistics: online delivery, warehousing and concentrated freight services. The DHlink supports more than 20 logistics channels including EMS, UPS, DHL, etc. Credit: DHCredit cooperates with financial institutions to provide credit service.22.The website does not charge a membership fee from either buyer or seller.( )23.When a single order is worth no less than USD 3000, the commission rate is4.5%. ( )24.The service objects expand from small and medium merchants to large foreigntrade companies, manufacturers and brand owners. ( )25.DHgate is a third-party B2C cross-border transaction platform, committing tohelping Chinese SMEs to enter global market through cross-border e-commerce platform. ( )26.The DHlink doesn’t support logistics channels as EMS, UPS, DHL, etc. ( )Passage 2There are many factors that affect the sales of the store. One of those which can not be ignored must be product selecting. A shop with the intention of having higher flow, more exposure and more orders than others must not ignore the selection of goods. It can be said that product selecting is the basis of shop operations, and the first step to make a profit. Product selecting refers to selecting product which meets the demand of the target market from the supply market. Personnel in charge of product selecting must identify the needs of users and, on the other hand, select products with quality, price and appearance in line with the needs of the target market from many supplies in the market. The organic combination of suppliers, customers, personnel in charge of product selecting should be considered for the success of the product selecting.There is a variety of businesses in the current cross-border e-commerce platforms such as beauty, sports and entertainment, baby supplies, toys, shoes, clothing, etc. Of these businesses, some, called business of “red sea”, are fiercely competitive, such as jewelry industry, wedding, wig industry, etc. Others, called business of “blue sea”, are less competitive, but full of demands from buyers or now to be explored. Businesses of “red sea” are those with hotter competition, more sellers, more orders, larger investment, and lower profit, while business of “ blue sea” are those with less competition, fewer orders, smaller investment, but higher profit. It is wise of a freshman, who is short of human resources and finance supports, to do businesses of “blue sea” rather than those of “red sea”, more competitive but less profitable. Sellers differ with criteria for what kind of seller is small or medium-sized, because now there is no clear judgment. However, the seller should have a clear self-positioning while running his own online store.For correct market positioning, it is necessary to conduct market research which is concerned about the overall price level of the target market, the price level of the industry, the consumers’ preferences and so on.What has to be further conducted for a good market positioning is to analyze the competitive environment of the product, to do the segmentation of the market, and to test and adjust the market positioning through practice.Website positioning refers to the target market or consumer groups of the website. Product manager, through the understanding of the whole website positioning, has to analyze the categories of website in order to select the appropriate target products which meet the demands of customers.27.Product selecting is one of the factors that affect the sales of the store. ( )28.If you have less finance support, you are advised to do business of “red sea”.( )29.Product selecting should focus on many factors except product’s size and weight.( )30.For correct market positioning, it is necessary to conduct domestic marketresearch, but it is not necessary to study foreign markets. ( )31.Website poisoning refers to the target market or consumer groups of the website.( )Passage 3Consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. People in the United States attach more importance to the quality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers. People in the United States highly value the efficiency, thinking wasting time as wasting life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS, DHL, TNT and FedEx.Because of the United States’ large territory and its four time zones, buyers from different time zones shop online at different times. To raise the attention to the launched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.January is the high season for apparel sales, with winter clothes sold in discount in the United States. February 14th is the Valentine’s Day in this country, makinghorticultural products, fashion accessories, jewelry, watches, bags and gifts become hot sellers. Spring in America begins in March, which is the high season for horticultural products because of Easter in March.Horticultural products enjoy good sales volume in April in the US market. Sales for women’s shoes grow drastically due to the demand of wedding. In this ideal season for wedding, bridesmaids grown and wedding supplies are hot. Mother’s Day is on th e second Sunday of May. With this day’s coming, fashion accessories, jewelry, bags and greeting cards become popular items. Fathers’ Day is on the third Sunday of June, where in June also comes the graduation season. Therefore refrigeration appliances, mobile phones and other electronic products are also in their high season this month.The United States’ Independence Day is on July 4th. August sees students back to school, making this month a high season for clothing and shoes. Autumn comes in September, and it is the best selling season for apparel. Cosmetics are also in hot sales thanks to the autumn new products’ arrival.Halloween is on October 31st. Thanksgiving Day is on the fourth Thursday of November. With some major festivals’ arrival in winter, c osmetics, stuffed toys, and gifts come into high season for sales. Sales volume of fashion accessories, jewelry and watches in December occupies a quarter of the whole year.Approximately 37% of cross-border online buyers throughout the whole world are in Canada. But because of its vast territory and thin population, logistics is quite a challenge for remote areas in this country. Fortunately, 80% of Canada’s populations live in the areas less than 60 miles from the US borders, namely three major cities of Canada. Canada is a major market for the US Cross-border E-commerce, for its precise delivery time, and more preferable taxation rate than that in the United States.60% of Canadians purchase online from America. 38% of Canada’s populations live in Ontario, where the relatively low logistic fees and exchange rates fuel the Canadian’s online shopping behavior. In Canada, credit cards’ penetration rate is high. 81% of online payment is made by credit cards, followed by PayPal (42%). These factors promote the cross-border finance.Canadians are passionate about sports. 54% of Canada’s populations regularly take part in sports activities. As a result, there is a large demand for sports equipments and facilities. The top five favored sports in Canada are golf, ice hockey, baseball, swimming and basketball. As a part of many Canadians’ life, sports give Canada huge sports products consumption ability, with large demand for sports products. The five major sports products in Canada are gym shoes, sportswear, bicycles and accessories, golf equipments, and training devices. The retail volumes of these five products show an increasing trend. Among them, two traditional sports products, gym shoes and sportswear occupy half of the sports equipments market in Canada. China has strength and potential in exporting sportswear and gym shoes. Therefore, Chinese firms who wish to explore and expand overseas market are suggested to pay more attention to business opportunities in Canadian market, especially in sportswear and gym shoes market.32.Quality, packaging and logistics efficiency are factors that American peopleattach more importance to when they purchase online. ( )33.Refrigeration appliances, mobile phones and other electronic products arepopular items in May. ( )34.Sales volume of fashion accessories, jewelry and watches in December occupies50% of the whole year. ( )35.Logistics is quite a challenge for remote areas in Canada. ( )36.There is a large demand for sports equipments and facilities in Canada sinceCanadians work out regularly. ( )Part 4. Writing（共3小题，37-39题每小题10分, 合计30分）Directions:This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according to the following information.37.38.39.《跨境电商英语》期末试卷（A）参考答案及评分标准Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分)1.expected profit2. corporate culture3. market campaign4. social media5. store description6. keyword7. wholesale price 8. data analysis9. attribute word 10. target customer11. logistics 12.customer service13. flow words 14. brand style15. transaction volumePart 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）16. The construction of industrial parks plays a crucial role in city’s sustainabledevelopment.17. In the event of difficulties, please do not hesitate to contact our CustomerService Department.18. The platform has given its approval for an investigation into the dispute.19. China’s Cross-border E-commerce will be likely to maintain rapid growth in thenext few years.20. Dissatisfied customers can return the product for a full refund.21. 首先就要有适宜通过并且适合通过航空快递运输的商品。