跨境电商实务英语-完整版
跨境电商实用英语Module 5 Household Electric Appliances
• 4. CD-ROM drive 光盘驱动器
• 13. track ball 轨迹球
• 5. CD-ROM 光盘
• 14. modem 调制调解器
• 6. disk drive 磁盘驱动器，磁盘机
• 15. surge protector 电涌保护器
• 7. (floppy) disk 软盘
•
带 9.
VCR/videocassette
recorder
录像机
•
19. stereo system/ sound 立体声音响系统/音响系统
system
Picture 1 Video and Audio Equipment 录像及音响设备
• 20. record 唱片 • 21. turntable 唱盘 • 22. CD/ compact disc 激光唱片
Office Printing 办公打印
• laser printer 激光打印机
• bubble jet printer 喷墨打印机
• large format printer 大幅面打 印机
• copier, copying machine 复印 机
• dye sublimation printer 热升华 打印机
• 11. adding machine 桌面计算器
• 2. cordless phone 无线电话
• 12. voltage regulator 稳压器
• 3. cell phone; cellular phone 移动电话;• 13. adapter 变压器
手机
• 14. (35 millimeter) camera 35毫
掌上电脑/ 电子记事本
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
30跨境电商实用英语 (12)
title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,
10149 跨境电商实务英语
简答题Mechanical Twist Leather Watch Brown 棕色皮革（）腕表简答题Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60天退款保证）简答题Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.（第三方托管）简答题Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤A.【答案】亲爱的朋友，您请看店名简答题SNS: Social ( ) Services（社交媒体营销）简答题EMS: ( ) Mail Service（邮政特快专递服务）简答题( ) sale 清仓大甩卖简答题真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA ( ) football 简答题eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）简答题Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱简答题You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
《跨境电商实务英语》项目5参考答案
教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。
2. 我们只使用环境友好型材料，保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。
30跨境电商实用英语 (3)
of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
跨境电商实务英语_完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
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Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤ÕýÈ·´ð°¸ÊÇ£ºÃÔ²ÊMechanical Twist Leather Watch Brown 棕色皮革（）腕表ÕýÈ·´ð°¸ÊÇ£º»úеOur gift to you: 15% off我们送您的礼物：85折优惠ÕýÈ·µÄ´ð°¸ÊÇ“¶Ô”¡£EMS: ( ) Mail Service（邮政特快专递服务）ÕýÈ·´ð°¸ÊÇ£ºExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行箱ÕýÈ·´ð°¸ÊÇ£º¼Ó´ó( ) sale 清仓大甩卖ÕýÈ·´ð°¸ÊÇ£ºClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）ÕýÈ·´ð°¸ÊÇ£ºGUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）ÕýÈ·´ð°¸ÊÇ£ºshippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.ÕýÈ·µÄ´ð°¸ÊÇ“´í”¡£Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.È·µÄ´ð°¸ÊÇ“´í”¡£Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！ÕýÈ·µÄ´ð°¸ÊÇ“´í”¡£真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewnFIFA ( ) footballÕýÈ·´ð°¸ÊÇ£ºapprovedAmong all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon alsolaunched ( ) Marketing.InfluenzerSNS: Social ( ) Services（社交媒体营销）NetworkYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
entire（在所有的营销手段中，营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。
最近，亚马逊还推出了网红营销方式。
）ÕýÈ·´ð°¸ÊÇ£ºInfluenzer为吸引客户，店铺在销货淡季(off-season, slow season)或热销季(in-season, peak season)来临前会推出限时折扣活动，即( ) sale。
ÕýÈ·´ð°¸ÊÇ£ºflashEscrow: a financial instrument or an asset held by a third party on behalfof ( ) other parties that are in the process of completing a transaction.（第三方托管）ÕýÈ·´ð°¸ÊÇ£ºtwoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）ÕýÈ·´ð°¸ÊÇ£ºHikingYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
SNS: Social ( ) Services（社交媒体营销）ÕýÈ·´ð°¸ÊÇ£ºNetworkTwitter feature: the microblogging social website service. The limitation of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per second, active users for 560 million.ÕýÈ·µÄ´ð°¸ÊÇ“¶Ô”¡£Paypal: the faster, safer way to send money, make an online payment, receive money or set up a ( ) account.（更快，更安全的收付款，网上付款，或设立商业账户的方式）ÕýÈ·´ð°¸ÊÇ£ºmerchantOur goods are ( ) in quality to those of other manufacturers.与其他厂商相比，我们的产品质量上乘。
ÕýÈ·´ð°¸ÊÇ£ºsuperiorWe are responsible to ( ) the defective ones.质量不合格的产品我们包换。
ÕýÈ·´ð°¸ÊÇ£ºreplaceThis product comes ( ) 3 colors.这款产品有三种颜色。
ÕýÈ·´ð°¸ÊÇ£ºinWe have the gray ones in ( ).ÕýÈ·´ð°¸ÊÇ£ºstockYou’ll find all the ( ) on the product detail page.您可以在产品的详情页上找到所有的规格。
ÕýÈ·´ð°¸ÊÇ£ºspecificationsWe sell this item in ( ).我们打包出售。