30跨境电商实用英语 (12)
title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,
1
2
Learn the relative words and expressions
3
Understand the procedure of writing a good product title description on Cross-border E-commerce platforms
PART ONE
跨境电商系列教材
跨境电商实用英语
Chapter 2
Title Description
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter Goals
After studying this chapter, you are expected to： Acquire basic knowledge about store description on Cross-border E-commerce platforms
Warming-up
PART 1
Task: Title description is important to a product. Look at the following two products, and discuss with a partner about how the
Warming-up
we must put the core and most accurate keywords of products in
the title description.
PART 2
Passage Reading
In general, title description consists of core words, attribute words, long tail keywords and so on. In simple terms, the core words are the key words to describe the products. For example, the core word of a women's dress can be “dress” or “women's dress”. Attribute words are used to describes products’ attributes, such as color, size, material, style, use, and so on. Long tail keywords, also known as flow words, refer to the keywords that do not have much relationship with the products, but can bring more page views, such as “plus size”, “free shipping”, “wholesale” and so on. After a period of shop operation, there will often be hundreds or even thousands of products, and many of them belong to the same category. If we are conscientious about each title description, the workload is too heavy. So for the same category of products, we can use title templates. That is, the core words stay the same, change attribute words accordingly, and replace the long tail keywords. For example, under the category of women's dress, we may upload a variety of products. Every product has different colors, styles, materials and so on. First, we can set core words for this category of products, such as “2018 Fashion Women's Dress.” Then it can be used as the beginning of all products’ title under this category. Then we can set different attribute words according to the different attributes of products, such as different colors, length, style, etc., so there is a difference between each product. Finally, we can set the long tail keywords that will bring us more page views. In this way, we can produce a series of high-quality title descriptions quickly and efficiently.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 5 SNS Marketing
2
Learn the relative words and expressions
3
Understand the procedure of promoting online store and products on social
networking sites, such as Facebook, Instagram and Pinterest
PART ONE
Warming-up
PART 1 Warming-up
Task: In general, store marketing is divided into platforminside marketing and platform-outside marketing. Look at the following product page, and discuss with a partner about what platform-inside and platform-outside marketing tools are used and how they help to bring more customers and transactions to the store.
On a global scale, the most popular social media sites include Facebook, Twitter, Instagram, Pinterest, Youtube, VK, LinkedIn and so on.
PART 2 Passage Reading
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
敦煌网分享跨境电商常用外贸英语
敦煌网分享跨境电商常用外贸英语敦煌网分享跨境电商常用外贸英语900句敦煌网分享外贸英语900句目录一、询盘 Inquiry (3)二、报盘和还盘 Offer & Counter-Offer.. 11三、价格 Price (26)四、品质Quality (45)五、数量 Quantity (60)六、包装 Packing (76)七、合同 Contract (96)八、付款 Payment Terms (113)九、商品检验 Commodity Inspection (125)十、保险 Insurance (135)十一、装运Shipment 159十二、运输Transportation 178十三、对外贸易与外贸关系192一、询盘 Inquiry(一)Heavy enquiries witness the quality ofour products.大量询盘证明我们产品质量过硬。
As soon as the price picks up, enquiries will revive.一旦价格回升，询盘将恢复活跃。
Enquiries for carpets are getting more numerous.对地毯的询盘日益增加。
Enquiries are so large that we can only than allot you 200 cases.询盘如此之多，我们只能分给你们200箱货。
Enquiries are dwindling.询盘正在减少。
Enquiries are dried up.询盘正在绝迹。
They promised to transfer their future enquiries to Chinese Corporations.他们答应将以后的询盘转给中国公司Generally speaking, inquiries are madeby the buyers.询盘一般由买方发出。
30跨境电商实用英语 (13)
Warranty:
1. Although we have great confidence in the quality and Payment: prices of every products we sell, we can not guarantee all Credit card on line is available. We accept payment buyers would be 100% satisfied with them due to by Paypal, T/T and Western Union. After your different reasons. But no matter what happens, we payment cleared we will deliver to you within 3 promise we will do our best to solve any problem business days. If there is any import duties or taxes, occured during transactions. it is buyer's responsibility 2.If you have a defective item which you wish to return or exchange, pls contact us within 3 business days from date you receive the shipment.
PART TWO
Passage Reading
PART 2
Passage Reading Product Description
Products are key to Cross-border E-commerce. It can be said that good products can help companies gain the world. In general, products that are suitable for Cross-border E-commerce sales have the following characteristics: small, light and high added value. In short, "small and beautiful" products are most suitable for sales on Cross-border E-commerce platform. When looking for products for online shops, pay attention to the product structure. There are mainly three types of Cross-border E-commerce products: burst sells, flow-increase products and profitable products. Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
英语跨境电商英语30题
英语跨境电商英语30题1. In cross-border e-commerce, “Fulfillment Center” means _____.A. 销售中心B. 物流中心C. 客服中心D. 采购中心答案：B。
“Fulfillment Center”常见释义为“物流中心”，A 选项“销售中心”常用“Sales Center”；C 选项“客服中心”常用“Customer Service Center”；D 选项“采购中心”常用“Procurement Center”。
2. Which of the following is the correct term for “海关申报” in cross-border e-commerce?A. Custom DeclarationB. Custom ReportC. Custom ApplicationD. Custom Registration答案：A。
“海关申报”常见表达为“Custom Declaration”，B 选项“Custom Report”通常指“海关报告”；C 选项“Custom Application”一般指“海关申请”；D 选项“Custom Registration”常表示“海关登记”。
3. In cross-border e-commerce, “Product Listing” refers to _____.A. 产品清单B. 产品描述C. 产品上架D. 产品评价答案：C。
“Product Listing”常见释义为“产品上架”，A 选项“产品清单”常用“Product List”；B 选项“产品描述”常用“Product Description”；D 选项“产品评价”常用“Product Review”。
4. What does “Drop Shipping” mean in cross-border e-commerce?A. 直接发货B. 代发货C. 批量发货D. 延迟发货答案：B。
30跨境电商实用英语 (3)
of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign
《跨境电商实用英语》课程标准
《跨境电商实用英语》课程标准课程名称：跨境电商实用英语课程代码：课程性质：专业必修课学时学分：54学时3学分先修课程：大学英语、跨境电商基础适用专业对象：国际商务专业、国际贸易实务专业、英语专业一、课程定位跨境电商实用英语是国际商务专业、国际贸易实务专业跨境和英语专业人才培养计划中了解跨境电商专业知识、培养专业文献阅读能力、发展岗位工作中专业英语应用技能的主要支撑课程之一，是相关专业的专业必修课或专业选修课。
通过公共（大学）英语、国际贸易基础、跨境电商基础等先导课程的学习，使学生获得一定的词汇基础、语法能力和英语学习能力，了解跨境电商基础知识及跨境电商平台基本操作，是本课程学习的前提和基础。
本课程又为以后的跨境电商专业实践类课程提供专业知识与语言技能基础。
二、课程目标本课程旨在“以专业为背景培养英语应用能力，以英语为载体传授专业知识”。
通过本课程的学习，学生应该获得初步的专业英语应用能力，进一步了解跨境电商专业基本知识。
学生应当了解一定数量的跨境电商专业英语术语，应当能够在工具书的帮助下进行简单的文献资料阅读和简单的文献翻译，应当获得跨境电商岗位工作必需的基本的英语写作能力。
同时，学生应当在专业能力、方法能力和社会能力等方面得到进一步的培养与训练。
课程目标具体分解为：（一）知识目标掌握一定数量的跨境电商专业英语术语，了解跨境电商专业文献的词汇特点、语言特点、文体特点，为专业文献的阅读与翻译奠定基础；掌握必要的应用文体的写作方法，满足岗位工作中沟通、营销、磋商、客服等相关工作的需要；通过课文的学习，获得进一步的跨境电商专业知识。
（二）能力目标具备初步的专业文献阅读与翻译能力，具备岗位工作所必需的英语写作能力，初步形成英汉对比意识和英语思维能力。
（三）素养目标获得收集、处理、加工信息的能力及发现、分析和解决问题的一般能力；初步养成一定的知识应用能力和创新思维能力；提高自主学习能力和自我发展能力；进一步增强人际交往、社会活动和团队协作能力。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 6(修改版)
Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。
跨境电商运营常用英语
跨境电商运营常用英语跨境电商运营常用英语跨境电商运营是指一种在国际市场上销售商品的商业模式，它需要处理各种语言、文化、法律和财务等方面的问题。
因此，跨境电商运营需要掌握一些常用的英语词汇和短语，以便与国际客户、供应商和物流公司进行有效的沟通。
下面是一些跨境电商运营常用的英语词汇和短语。
1. Product sourcing: 产品采购2. Supplier: 供应商3. Product listing: 产品清单4. Product description: 产品描述5. Product images: 产品图片6. Product details: 产品细节7. Product specifications: 产品规格8. Product pricing: 产品定价9. Minimum order quantity (MOQ): 最小订单量10. Lead time: 生产周期11. Payment terms: 付款条款12. Shipping terms: 运输条款13. Freight cost: 运费14. Customs clearance: 海关清关15. Duty and taxes: 关税和税费16. International trade regulations: 国际贸易法规17. Export documentation: 出口文件18. Import documentation: 进口文件19. Commercial invoice: 商业发票20. Packing list: 装箱单21. Bill of lading: 提单22. Commercial terms: 商业条款23. Incoterms: 贸易术语24. Free on board (FOB): 离岸价25. Cost, insurance and freight (CIF): 成本、保险费和运费价26. Carriage and insurance paid to (CIP): 运费和保险费付至27. Delivery duty paid (DDP): 运费、关税和税费全包价28. Letter of credit (L/C): 信用证29. Trade assurance: 贸易保障30. Quality control: 质量控制31. Inspection: 检查32. Sampling: 取样33. Testing: 测试34. Product certification: 产品认证35. After-sales service: 售后服务以上是跨境电商运营常用的英语词汇和短语，掌握这些词汇和短语能够帮助跨境电商企业更好地理解和应对国际市场的挑战，提高企业的竞争力和市场占有率。