数字媒体专业外语Part Text
数字媒体的优势和劣势英语作文150词
数字媒体的优势和劣势英语作文150词Advantages and Disadvantages of Digital MediaIn today's digital age, digital media has become an integral part of our daily lives. It offers numerous advantages as well as some disadvantages.One of the main advantages of digital media is its accessibility. With the internet, people can easily access a wide range of digital content anytime, anywhere. This has revolutionized the way we consume information, as we can now stay updated on news, entertainment, and trends with just a few clicks. Additionally, digital media allows for easy sharing of information, making it a powerful tool for communication and collaboration.Another advantage of digital media is its versatility. Digital content can take many forms, such as text, images, videos, and audio. This allows for creative expression and engagement, appealing to a wide range of audiences. Moreover, digital media can be easily edited and updated, ensuring that content remains relevant and up-to-date.However, digital media also has its drawbacks. One of the main disadvantages is the issue of credibility. With the rise offake news and misinformation online, it can be difficult to discern fact from fiction. This can lead to misunderstandings and confusion, undermining the credibility of digital media as a source of information.Another disadvantage of digital media is its potential for addiction. With the constant stream of content available online, it can be easy to get distracted and waste time on digital media. This can have negative effects on productivity and mental health, as excessive use of digital media can lead to feelings of isolation and anxiety.In conclusion, digital media offers many advantages, such as accessibility and versatility. However, it is important to be mindful of its drawbacks, such as credibility issues and potential for addiction. By using digital media responsibly and critically, we can harness its benefits while minimizing its risks.。
数字媒体专业外文翻译
广西工学院鹿山学院毕业设计（论文）外文翻译（附外文原文）题目：论企业广告文化系别：专业班级：姓名：学号：指导教师：二〇年月日On the corporate advertising cultureAbstract:With the popularization of science and technology and fierce competition in the m arket, competition among enterprises in the areas of product and promotion gap shrinking, a nd gradually shifted to the corporate culture and corporate image of the competition. Moder n corporate advertising culture as an important part of corporate culture, in promoting the c orporate culture, shaping the corporate image at the same time, under the conditions of a ma rket economy created a favorable competitive weapon, but also for ideological and politica l education for the community to provide a more direct and effective ways and means. This article is from a cultural point of view of manpower, the study of mass media advertising. Culture as the real charm of advertising, once ignored, corporate identity system (CIS) and t he integration of corporate advertising culture, as a field so far, no specific discussion of the theory. This article is the attempt made in this regard, the purpose is the theory of corporate culture and the modern science of advertising to make a useful addition to docking and the operation of modern business culture and the ideological and political advertising provide s ome new ideas. In this paper, the meaning of corporate advertising culture, content, features , functions carried out a systematic description and analysis, corporate advertising through t he East-West cultural differences of comparison, analysis of the advertising culture of the st atus quo of Chinese enterprises and hidden advantages, corporate advertising plan propose d to solve problems with the operation of the method. At the same time that enterprises lear n from advertising and cultural experience of advanced countries, in conjunction with Chin a's national conditions and business practice, with Chinese characteristics of corporate adve rtising culture. Focusing on the contemporary enterprises in China, how to plan and operati on of the advertising culture: First, the CI for the soul of the advertising culture of promotin g corporate guidance; Second, to achieve the enterprise's overall operation of the advertisin g culture, different aspects of the advertising creative implementation of CI, the last of corp orate advertising culture and the ideological and political education embodied in the form o f advertising in the corporate image advertising for a further elaboration. The relationship b etween culture and advertising is well known, the two are inseparable. However, the more p eople in the past only as a promotional advertising products made in such manner so that the two remain in contact only for the impact of advertising on culture, communication and in tegration between the two ideas are often overlooked. In this article, the two taken as a who le, the advertising culture. Integrated into the culture, advertising, inclusion in the corporate advertising strategy, the advertising culture of ideological and political education as an ele ment in the potential role of raised, so that their ads have a kind of corporate advertising cul ture heritage, social responsibility to have any new mode of operation. Corporate advertisin g culture as ideological and political work and social spiritual communication carrier, is adv ertising business after a long operation, subject to certain socio-cultural, ethnic culture, cust oms, culture, ideology, influence the formation of the advertising creative cultural values, is the enterprise in course of their advertisements reflect a cultural style. Culture, with its sed uctive charm guided toward healthier human ideal environment. Social and cultural aspects of life are all in the shadow of this giant invisible among the network. The phenomenon of human social life as one of the ads, the same can not get rid of the sticky relationship with t he culture itself, advertising as a cultural phenomenon in modern society, as a special era of civilization, bound to the core culture to spread. Based on the advertising of cultural, ideol ogical and political education from an important carrier - corporate culture important role in advertising, staffing, lack of content for corporate advertising culture, no systemic problem s, and cultural development of advertising history and current status , from corporate cultur e and corporate image advertising system (CIS) point of view of macro-and micro-double, made in the use of corporate advertising corporate image planning in line System (CIS) toi ntegrate the status quo of corporate advertising, and improving the cultural content of adver tising, so that the culture of corporate advertising adhere to the correct orientation, in line w ith social values and the correct outlook on life needs, with the international advertising ind ustry standards, the CI-based, culture-based advertising development. Corporate advertisin g culture in corporate culture as the foundation, is an extension of the corporate culture and external performance, corporate culture is based on the development and sublimation. Curre ntly, corporate advertising culture in the United States and Europe more rapid development in China due to the long overlooked by people, is facing a change of choice. Market econo my is facing a new ideological and political work under the conditions required for the furt her deepening of corporate advertising culture change, ideological and political work requir e new ways and methods, this paper attempts to propose some new ideas to solve the problem, hoping to corporate advertising culture and ideology political workers have been helpful . Cultural theory of corporate advertising and corporate image docking system, the operatio n of CI method of advertising is a new attempt to put forward their theory building and prac tice also are in a stage of continuous improvement and wealth, but also in practice, continue to explore.Francisco LinanPublished online: 22 April 2008Springer Science + Busines论企业广告文化摘要：随着科技的普及和市场竞争的激烈，企业间竞争在产品和促销领域的差距日益缩小，而逐渐转移为企业文化与企业形象的竞争。
报考数字媒体专业的作文
报考数字媒体专业的作文英文回答：In the burgeoning landscape of digital media, I amdrawn to the captivating fusion of creativity, technology, and storytelling that defines this realm. The prospect of harnessing the power of digital platforms to craftimmersive experiences, provoke thought, and drivemeaningful connections deeply resonates with my aspirations.My keen interest in the technical intricacies ofdigital media stems from an early fascination with computers and software. Over the years, I have cultivated a solid foundation in programming languages, graphic design software, and multimedia production tools. This technical proficiency provides me with the essential toolkit to translate creative ideas into tangible realities.Moreover, my deep-seated belief in the transformative power of storytelling compels me to explore thestorytelling possibilities within digital media. I am particularly intrigued by the interactive and nonlinear nature of digital narratives, which invites audiences to actively participate in the unfolding of stories. I envision myself crafting compelling narratives that transcend traditional boundaries and engage audiences on an emotional and intellectual level.Furthermore, I am drawn to the potential of digital media to promote social change and foster intercultural dialogue. Through strategic use of multimedia, I aspire to amplify underrepresented voices, challenge societal norms, and bridge cultural divides. I believe that digital media has the capacity to become a catalyst for positive social transformation, and I am eager to harness its power for the betterment of society.中文回答：对于数字媒体专业，我被它创造力、技术和讲故事的迷人融合所吸引，这是这个领域明确的定义。
数字媒体学院介绍英文作文
数字媒体学院介绍英文作文英文：As a student in the Digital Media College, I can confidently say that this program has provided me with a unique and comprehensive education in the field of digital media. From the moment I entered the program, I was exposed to a wide range of topics, including digital design, video production, and web development.One of the things that I appreciate most about this program is the hands-on approach to learning. We are constantly working on projects that allow us to apply the skills and knowledge we have acquired in the classroom. For example, in my video production class, we were tasked with creating a short film from start to finish. This involved everything from writing the script to editing the final product. This project not only allowed me to hone my technical skills but also allowed me to develop mycreativity and storytelling abilities.Another aspect of this program that I find valuable is the emphasis on collaboration and teamwork. In many of our classes, we work in groups to complete projects. This has not only allowed me to develop my communication and leadership skills but has also given me the opportunity to learn from my peers and their unique perspectives.Overall, the Digital Media College has provided me with a well-rounded education that has prepared me for a career in the digital media industry. I am confident that the skills and knowledge I have gained through this programwill be invaluable as I enter the workforce.中文：作为数字媒体学院的学生，我可以自信地说，这个项目为我提供了一种独特而全面的数字媒体教育。
英语求数字媒体技术职作文专升本
英语求数字媒体技术职作文专升本全文共3篇示例，供读者参考篇1Pursuing My Passion: Applying for a Digital Media Technology DegreeAs a college student passionate about the ever-evolving world of technology, I find myself at a crossroads, yearning to delve deeper into the realms of digital media and cutting-edge innovations. The rapid pace of technological advancements has captivated my curiosity, fueling a desire to contribute to this dynamic field. It is with great enthusiasm that I submit my application for the prestigious Digital Media Technology degree program, a path that promises to equip me with the knowledge and skills necessary to thrive in this digital age.From a young age, I have been fascinated by the power of technology to shape our lives and revolutionize the way we communicate, create, and consume information. Growing up in a world where digital media is ubiquitous, I have witnessed firsthand the profound impact it has had on industries, societies, and individuals alike. Whether it's the seamless integration ofmultimedia elements in storytelling, the creation of immersive virtual experiences, or the development of innovative platforms for content distribution, the possibilities within this field are truly boundless.My passion for digital media technology stems from a deep curiosity about the intricate mechanics that underlie these advancements. I am captivated by the intricate algorithms that power image and video processing, the artistry behind user interface design, and the complexities of data management and analytics. However, my interests extend beyond mere technical proficiency; I am driven by a desire to understand the social and cultural implications of these technologies, exploring how they shape our perceptions, influence our behaviors, and ultimately, redefine the human experience.Throughout my academic journey, I have actively sought opportunities to cultivate my skills and knowledge in this domain.I have immersed myself in courses that encompass a wide range of topics, from programming and multimedia production to user experience design and data visualization. Each class has provided me with invaluable insights and practical experiences, fueling my enthusiasm for this field and solidifying my determination to pursue a career in digital media technology.Beyond the classroom, I have actively engaged in extracurricular activities and personal projects that have allowed me to apply my knowledge in real-world settings. I have collaborated with fellow students on multimedia projects, experimenting with various tools and techniques to create compelling visual narratives. Additionally, I have delved into web development, exploring the intricacies of user interface design and studying the principles of accessibility and usability.One of my proudest achievements has been the development of an interactive digital installation for a local community center. This project challenged me to integrate various technologies, including motion sensors, projection mapping, and audiovisual elements, to create an immersive and engaging experience for visitors. The process of conceptualizing, designing, and implementing this installation not only honed my technical skills but also fostered my ability to think critically, problem-solve, and work collaboratively within a team.As I reflect on my journey thus far, I am acutely aware of the vast potential that lies ahead in the field of digital media technology. The rapid evolution of technologies such as virtual reality, augmented reality, and artificial intelligence promises to reshape the way we perceive and interact with digital content. Iam eager to be at the forefront of these advancements, contributing innovative solutions and pushing the boundaries of what is possible.By pursuing the Digital Media Technology degree program, I aim to acquire a comprehensive understanding of the theoretical foundations and practical applications that underpin this field. I am excited by the prospect of delving into advanced topics such as multimedia systems, interactive design, and data visualization, as well as exploring emerging technologies and their potential impact on society.Furthermore, I am drawn to the program's emphasis on interdisciplinary collaboration and real-world projects. The opportunity to work alongside peers from diverse backgrounds and engage with industry professionals will undoubtedly enrich my learning experience and provide invaluable insights into the challenges and dynamics of the digital media industry.Upon completion of this program, I envision myself as a versatile and highly skilled professional, equipped with the expertise to navigate the ever-changing landscape of digital media technology. Whether I pursue a career in multimedia production, user experience design, or data analytics, I am confident that the knowledge and skills acquired through thisdegree will empower me to make meaningful contributions and drive innovation within this dynamic field.Ultimately, my passion for digital media technology is fueled by a deep-rooted belief in its transformative potential. I am driven by a desire to harness the power of technology to create engaging experiences, foster connectivity, and inspire wonder and creativity. By pursuing this degree, I aim to become a catalyst for positive change, leveraging my abilities to develop solutions that enrich lives, enhance communication, and push the boundaries of what is possible in the digital realm.With a unwavering determination and an insatiable thirst for knowledge, I am eager to embark on this academic journey and contribute my unique perspectives and skills to the Digital Media Technology program. I am confident that this opportunity will not only equip me with the necessary technical prowess but also cultivate my ability to think critically, innovate, and adapt to the ever-evolving landscape of digital media. I eagerly anticipate the challenges and triumphs that lie ahead, and I am ready to embrace this transformative experience with open arms.篇2Seeking Admission to Digital Media Technology: A Student's JourneyAs a passionate learner in the ever-evolving field of digital media, I find myself at a pivotal juncture, eager to embark on a new academic odyssey that promises to propel me further along the path of excellence. The realm of digital media technology has captured my imagination from an early age, igniting within me an insatiable curiosity to comprehend the intricate mechanics that shape our digital landscape.Through my academic journey thus far, I have gained a solid foundation in various aspects of digital media, honing my skills in areas such as graphic design, web development, and multimedia production. However, I feel an inextinguishable thirst for knowledge that extends far beyond the confines of my current educational boundaries. This thirst has fueled my decision to pursue an undergraduate program in digital media technology, a realm that promises to unlock new vistas of understanding and equip me with the cutting-edge tools necessary to navigate the intricate tapestry of our digital age.The allure of this program lies not only in its academic rigor but also in its ability to cultivate a multifaceted skillset that transcends traditional boundaries. In a world where technologyserves as the catalyst for innovation, the ability to seamlessly integrate diverse disciplines is paramount. This program offers an unparalleled opportunity to delve into the realms of computer science, art, and design, forging a unique tapestry of knowledge that empowers me to tackle the ever-evolving challenges of the digital landscape.Through its comprehensive curriculum, I aspire to gain a deep understanding of the principles that underpin digital media technologies, from the intricacies of programming languages and algorithms to the nuances of user experience and interface design. This multidisciplinary approach not only equips me with the technical prowess but also nurtures my creative instincts, enabling me to craft compelling digital experiences that captivate and inspire audiences worldwide.Furthermore, the program's emphasis on practical application and hands-on learning resonates profoundly with my desire to translate theoretical concepts into tangible outcomes. I envision myself immersed in cutting-edge projects, collaborating with like-minded peers and industry professionals, pushing the boundaries of what is possible within the digital realm. Through these experiences, I aim to cultivate a keen eye for innovation,constantly challenging myself to envision and create digital solutions that transcend the ordinary.Beyond the confines of the classroom, this program offers a gateway to a vibrant and dynamic professional landscape. The digital media industry is a thriving ecosystem, brimming with opportunities for those who possess the knowledge, skills, and adaptability to navigate its ever-changing currents. By immersing myself in this program, I aspire to forge invaluable connections with industry leaders, mentors, and potential employers, paving the way for a fulfilling and rewarding career in the digital media sphere.Moreover, the pursuit of an undergraduate degree in digital media technology aligns seamlessly with my long-term aspirations of becoming a trailblazer in the field. As technology continues to permeate every aspect of our lives, the demand for skilled professionals capable of harnessing its potential will only continue to grow. With this program as my foundation, I envision myself at the forefront of innovation, contributing to the development of cutting-edge technologies that reshape industries, revolutionize communication, and empower individuals worldwide.In conclusion, my decision to apply for the undergraduate program in digital media technology is fueled by an unwavering passion, a thirst for knowledge, and an unwavering commitment to excellence. This program represents a gateway to a world of limitless possibilities, where creativity and technology intersect to forge a path towards a future brimming with innovation and impact. With determination and dedication, I am confident that this academic journey will equip me with the skills and knowledge necessary to leave an indelible mark on the digital landscape, contributing to the betterment of society and pushing the boundaries of what is possible.篇3Pursuing My Passion: Applying for an Undergraduate Media Tech ProgramAs a working professional in the ever-evolving world of media and technology, the prospect of furthering my education has been a constant thought lingering in the back of my mind. While on-the-job training and self-learning have been invaluable in sharpening my skills, I can't help but feel that there's a vast realm of knowledge and expertise waiting to be uncovered through formal academic pursuits.It was during a casual conversation with a colleague that the idea of applying for an undergraduate program in media technology through continuing education first piqued my interest. She spoke highly of the program, praising its comprehensive curriculum and the opportunities it presented for career advancement. Her words struck a chord, reigniting the flames of my academic ambitions that had been simmering beneath the surface.The more I researched the program, the more it became apparent that this was the perfect opportunity for me to bridge the gap between my practical experience and theoretical knowledge. The curriculum promised an in-depth exploration of cutting-edge technologies, innovative media production techniques, and the ever-changing landscape of digital media. It was a chance to not only solidify my existing skills but also to push the boundaries of my understanding and creativity.One of the aspects that truly resonated with me was the program's emphasis on hands-on learning. As someone who thrives in practical environments, the prospect of working on real-world projects and collaborating with like-minded individuals filled me with excitement. I envisioned myself immersed in state-of-the-art studios, grappling with the latestsoftware and hardware, and bringing my wildest creative visions to life.Moreover, the program's flexible scheduling options made it a feasible endeavor for a working professional like myself. The ability to attend classes in the evenings or on weekends, coupled with the option of online coursework, meant that I could seamlessly integrate my studies into my already demanding work schedule. This level of flexibility was a game-changer, as it allowed me to pursue my academic aspirations without sacrificing my professional commitments.As I delved deeper into the application process, I couldn't help but feel a sense of anticipation and determination. The personal statement required me to reflect on my journey thus far, articulating my motivations, goals, and the unique perspective I could bring to the program. It was a chance to showcase not only my passion for media and technology but also my resilience, dedication, and ability to overcome challenges.Throughout the process, I found myself recounting the countless instances where my curiosity and thirst for knowledge propelled me forward. From experimenting with video editing software as a teenager to embracing the advent of social media platforms, my fascination with the intersection of media andtechnology has been a constant thread woven through my life's tapestry.Now, as I stand on the precipice of this new chapter, I can't help but feel a sense of excitement and anticipation. The prospect of immersing myself in an academic environment that nurtures creativity, fosters collaboration, and pushes the boundaries of what's possible is both exhilarating and humbling.I envision myself not merely as a student but as a contributor, bringing my unique perspectives and experiences to the table. The program's diverse cohort promises an enriching exchange of ideas, where I can learn from the insights of others while simultaneously sharing my own knowledge and expertise.Beyond the academic realm, I can't help but contemplate the potential impact this endeavor could have on my professional trajectory. Armed with a deeper understanding of media technologies and the ability to navigate the ever-changing digital landscape, I could potentially open doors to new opportunities, whether it's spearheading innovative projects, taking on leadership roles, or even venturing into entrepreneurial pursuits.However, more than just career advancement, this journey represents a personal quest for growth and self-discovery. It's achance to challenge myself intellectually, to push beyond my comfort zones, and to emerge as a more well-rounded and knowledgeable individual.As I look ahead, I can envision myself standing at the podium, degree in hand, with a newfound sense of accomplishment and a world of possibilities waiting to be explored. The path ahead may be arduous, but the rewards –both personal and professional – make it a journey worth embarking upon.In the words of the renowned media theorist Marshall McLuhan, "The medium is the message." By immersing myself in the study of media technologies, I am not merely acquiring knowledge; I am shaping the very medium through which our stories, ideas, and narratives are conveyed. It's a responsibility I embrace wholeheartedly, for in shaping the medium, I have the power to influence the message itself.With unwavering determination and a burning passion for media and technology, I embark on this academic journey, ready to embrace the challenges and opportunities that lie ahead. For it is through this pursuit of knowledge that I can truly unleash my creative potential and contribute to the ever-evolving landscape of digital media.。
我的专业数字媒体英语作文
我的专业数字媒体英语作文英文回答：The rapid advancement of digital media has profoundly transformed the way we consume, create, and share information. As a result, there is a growing demand for professionals who possess both technical proficiency in digital tools and a strong command of the English language.Digital media professionals are responsible for a wide range of tasks, including:Creating and editing digital content (e.g., videos, animations, infographics)。
Managing social media accounts and engaging with online audiences.Conducting digital marketing campaigns.Designing and developing websites and mobile applications.Providing technical support for digital media platforms.To be successful in this field, individuals must possess a strong foundation in digital media technologies, including:Video production and editing software.Image editing and graphic design software.Social media management tools.Web design and development platforms.In addition to technical skills, digital media professionals also need excellent communication skills. They must be able to clearly and effectively convey their ideas to a variety of audiences, both written and verbally.This includes the ability to:Write clear and concise copy.Give engaging presentations.Communicate effectively with clients and colleagues.A strong command of the English language is essential for digital media professionals who work in international environments. This is because English has become the lingua franca of the digital world, and it is the language that is used most frequently in online communication.There are a number of ways to develop the skills and knowledge necessary for a successful career in digital media. One option is to pursue a degree in digital media or a related field. Another option is to gain experience through internships or entry-level jobs in the field. Additionally, there are a number of online courses and workshops that can help individuals develop their digital media skills.中文回答：随着数字媒体的快速发展，它已经深刻地改变了我们获取、创造和分享信息的方式。
数字媒体技术 英语
数字媒体技术英语Digital Media TechnologyDigital media technology refers to the technologies used to create, store, transmit and view digital media. Digital media is any media that is in digital form and is created or distributed through digital technology, such as computers, mobile phones, digital television, digital radio, CDs, and DVDs.Digital media technology includes a variety of different technologies and systems that are used to create, store and distribute digital media. For example, computer software is used to create digital media such as videos, audio recordings and digital images. Digital media is also stored on various types of electronic storage devices such as hard drives, flash drives, and DVD media, while digital networks are used to transmit digital media from one device to another. Finally, digital media can be viewed on many different types of digital devices, such as computers, televisions, mobile phones, and other digital devices.Digital media technology is constantly evolving and new technologies are being developed all the time. Digital media technology includes a wide range of different technologies,including audio and video broadcasting technologies, web technologies, multimedia technologies, animation technologies, and digital imaging technologies. Digital media technology also includes digital rights management technologies, which are used to control the distribution and use of digital media. Overall, digital media technology has changed the way that people communicate and consume media. Digital media can be easily distributed and shared through digital networks, making it possible to reach a large audience very quickly and easily. Digital media also allows for more creative control, as digital media can be manipulated and altered in many different ways. Finally, digital media is often much more affordable than traditional media, making it more accessible to people of all income levels.。
专业英语1(数字媒体)
New Words
animation [,æni'meiʃən] ʃ n. 活泼，生气；激励；卡通片绘制 活泼，生气；激励； animare： 给无生命的物体以有生命气息的灵魂 ： cartoon [kɑ:'tu:n] ɑ n. 卡通片，[电影 动画片；连环漫画 卡通片， 电影 动画片； 电影] vt. 为…画漫画 vi. 画漫画 画漫画 原本动画(Animation)与卡通(Cartoon)是相同的， (Animation)与卡通(Cartoon)是相同的 原本动画(Animation)与卡通(Cartoon)是相同的，可自从 一秒十五幅的制作方法打破了一秒二十四幅的传统后 的制作方法打破了一秒二十四幅的传统后， 一秒十五幅的制作方法打破了一秒二十四幅的传统后，就开 始有所区别了。 始有所区别了。 characteristic [,kærəktə'ristik] adj. 典型的；特有的；表示特性的 典型的；特有的； n. 特征；特性；特色 特征；特性；
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动画
1、定义 是指由许多帧静止的画面 以一定的速度（如每秒16 许多帧静止的画面， 16张 是指由许多帧静止的画面，以一定的速度（如每秒16张）连续播放 肉眼因视觉残象产生错觉，而误以为画面活动的作品。 时，肉眼因视觉残象产生错觉，而误以为画面活动的作品。 动画和视频一样，也是利用人眼的视觉暂留现象， 动画和视频一样，也是利用人眼的视觉暂留现象，在单位时间内连 续播放静态图形，从而产生动的感觉。与视频信息不同的是， 续播放静态图形，从而产生动的感觉。与视频信息不同的是，动画是 人为创作的，而视频往往是真实世界的再现。 人为创作的，而视频往往是真实世界的再现。 2、手法 为了得到活动的画面，每个画面之间都会有细微的改变。 为了得到活动的画面，每个画面之间都会有细微的改变。而画面的 制作方式，最常见的是手绘在纸张或赛璐珞片上， 制作方式，最常见的是手绘在纸张或赛璐珞片上，其它的方式还包含 了黏土、模型、纸偶、沙画等。 了黏土、模型、纸偶、沙画等。 由于电脑科技的进步，现在也有许多利用电脑动画软体，直接在 由于电脑科技的进步，现在也有许多利用电脑动画软体， 电脑上制制作出来的动画， 电脑上制制作出来的动画，或者是在动画制作过程中使用电脑进行加 工的方式，这些都已经大量运用在商业动画的制作中。 工的方式，这些都已经大量运用在商业动画的制作中。通常动画是由 大量密集和乏味的劳动产生， 大量密集和乏味的劳动产生，就算在电脑动画科技得到长足进步和发 展的现在也是如此。 展的现在也是如此。
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Research and development efforts in multimedia computing fall into two groups.
One group centers its efforts on the standalone multimedia workstation and associated software systems and tools, such as music composition, computer-aided learning, and interactive video.
专业外语
课程目标
掌握较多相关专业英语词汇和数字媒体 的基本概念，为阅读专业文献和书籍打 下坚实的基础，同时为在今后工作中解 决与专业英语相关的问题提供必要的知 识保证。
教学方法
讲授为主 偶尔通过录音、电影等形式来提高听力
理解能力
Part 1 Digital Media
Text1: Multimedia – An Overview
• The big picture shows multimedia as the merging of computing, communications, and broadcasting.
Multimedia systems combine a variety of information sources, such as voice, graphics, animation, images, audio, and full-motion video, into a wide range of three industries: computing, communication, and broadcasting.
A multimedia operating system should support new data types, real-time scheduling, and fast-interrupt processing. Storage and memory requirements include very high capacity, fast access times, and high transfer rates. New networks and protocols are necessary to provide the high bandwidth, low latency, and low jitter required for multimedia.
• The complexity of multimedia applications stresses all the components of a computer system. Multimedia requires great processing power to implement software codecs, multimedia file systems, and corresponding file formats. The architecture must provide high bus bandwidth and efficient I/O..
The other combines multimedia computing with distributed systems.
This offers even greater promise. Potential new applications based on distributed multimedia systems include multimedia information systems, collaboration and conferencing systems, on-demand multimedia services, and distance learning.
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1. Technical Demands
A multimedia system can either store audio and video information and use it later in an application such as training, or transmit it live in real time. Live audio and video can be interactive, such as multimedia conferencing, or noninteractive, as in TV broadcasting. Similarly, stored still images can be used in an interactive mode or in a noninteractive mode.
The defining characteristic of multimedia systems is the incorporation of continuous media such as voice, video, and animation.
Distributed multimedia systems require continuous data transfer over relatively long periods of time, media synchronization, very large storage, and special indexing and retrieval techniques adapted to multimedia data types.
• Advances in distributed multimedia systems have begun to significantly affect the development of on-demand multimedia services.
• Researchers are working within established computer areas to transform existing technologies and develop new ones.