商务英语翻译 Unit 7
商务英语翻译(英译汉)第二版电子教案第7单元
❖ The EEC’s Common Agricultural Policy is a dinosaur which is adding ￡13.50 a week to the food bill of the average British family.
❖ 译文1：欧洲经济共同体的农业共同政策早已不 合时宜了，它要使英国家庭平均每周在食品开销 上多支出13.50英镑。
❖ 译文2：国际商务是管理培训的一个领域，讨论/ 涉及跨国商务活动的特性。
❖ OALD7：take or have sth as a subject; discuss sth 以某事物作为内容; 讨论 某事物: The next chapter deals with verbs. 下一章讨论动词. * I'll deal with decimals in the next lesson. 下一堂课我要讲小数.
❖ 译文：难怪各跨国公司一直都在以人的速度发展 着，这些跨国公司现在主宰着整个国际市场的许 多领域。
❖ Equally important are concerns about the growing protectionism. The United States and European Union are becoming more assertive in holding China to account over its World Trade Organization obligations.
近来美国经济未培养出足够的科学家来满足今后几十年发展的需要查尔斯c?莱顿抱怨说这才是真正需要关注的问题
第七单元 词义引申翻译法
❖一.逻辑引申 ❖二.语用引申 ❖三.修辞性引申 ❖四.词义概念范围调整
商务英语综合教程(第二版) Unit 7
Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
商务英语 Unit Seven
• Our production level at present is not high enough to meet all our internal demands with respect to the above-mentioned two firms.
• The bill of lading is important because it gives the right to the goods. Whoever possesses the bill of lading can claim the goods on presentation. • The bill of lading, the insurance policy and the commercial invoice are called shipping documents(货运单据).
• 对于我方第2170号购买1000公吨锡箔纸订单的函件和 电传，我方至今为止尚未得到贵方确切装运日期的消 息，（尽管）合同规定这批货物在上月底之前装运且 我方信用证已早在2001年3月通过中国银行开立。
• referring to (with reference to) 涉及（用于信函的开头） • Referring to your request in your letter of July 12, we enclose a copy of our latest catalogue. • 应贵方7月12日来函要求，随函附寄我方最新目录一份。
• We are glad to have filled your order after long delay and trust that the goods will reach you in time to meet your urgent need and that they will turn out to your complete satisfaction.
Unit 7 商务会议中英文对照
Unit 7 音频原文及译文对照4. 外商投资政策（视译）：中文原文：吸收外商直接投资，是中国对外开放基本国策的重要组成部分。
二十多年来，随着改革开放逐步深化，中国吸收外资的规模和质量不断提高。
截至2001年7月底，中国累计批准设立的外商投资企业37.8万家，合同外资金额7170.1亿美元，实际使用外资金额3728.3亿美元。
今年以来，外商来华直接投资继续保持良好势头。
1-7月，共批准设立外商投资企业1.4万家，比去年同期增长18.2%；合同外资金额402.9亿美元，增长45.8%；实际使用外资金额242.1亿美元，增长21.7%。
中国政府坚持实行以扩大内需为主的发展方针，并把扩大内需与调整经济结构、推动科技进步、促进对外开放结合起来。
随着西部大开发战略的稳步推进，西部地区的资源优势、经济优势将得到充分发挥，经济增长的质量和水平将进一步提高。
国家鼓励外商投资西部的政策已经并将继续发挥积极作用，为外商投资西部提供了有力的政策支持。
为鼓励外商加大向中西部地区投资的力度，进一步促进西部地区经济发展，自1999年以来，国家已经制定了一系列鼓励外商向中西部地区投资的优惠政策，主要涉及扩大中西部地区对外开放领域、拓宽投资方式、放宽对外商投资的限制、对在鼓励投资的领域设立的外商投资企业给予更加优惠的税收待遇、加大对投资项目的金融支持、设立国家级经济技术开发区以营造优良的投资环境等六个方面。
1．及时修订《中西部地区利用外资优势产业目录》，有效发挥西部地区的资源优势和经济优势，突出发展特色经济。
2．完善《外商投资企业境内投资的暂行规定》，创造条件，促进沿海的外商投资企业到西部地区再投资，实现产业的梯度转移。
3．进一步扩大西部地区吸收外商投资的领域，鼓励外商投资农业、林业、水利、交通、能源、市政公用、环保等基础领域及基础设施建设，以及矿产、旅游等资源开发。
4．研究鼓励外商投资西电东送、西气东输、南水北调、青藏铁路等国家骨干工程的政策，加快西部地区基础设施建设步伐。
商务英语翻译第七单元课后翻译
1.In the third quarter,all of our geographic markets experienced growth,except for Europe,which has been faced with weak economic conditions.在第三季度，除了欧洲一直面临着低迷的经济状况之外，我们所有的地域市场都呈现出增长的态势2.Interactive data broadcasting,for example,can provide services capable of allowing viewers to purchase local specialties featured in a program by using the remote control.交互式数据传输，比如说，可以提供能让观众用遥控器就能买买到在节目中大肆宣传的土特产的服务3.Since the initiation of economic reforms in the late 1970s China has achieved impressive economic growth coupled with significant structural transformation.自20世纪70年代着手经济改革以来，中国已取得令人瞩目的经济增长态势，发生了重大的结构转变4.Additional money easing was intended to prevent the injection of public funds into HSBC Holdings PLC form causing uncertainties over the financial system before it was too late.附加的货币宽松政策旨在及时防止公共资金注入汇丰控股有限公司，以免造成金融体系动荡不安的局面5.Over the period from 1978 to 1996,many of the distortions and rigidities of the former central planning system were eliminated andmarket forces came to play an increasingly important role in economic decision making.自1978年到1996年这段时间里，在中央计划经济体制下以往那些扭曲的行事方式和死板的作法很多都被摒弃了，市场力量在经济决策中扮演着越来越重要的作用6. The global reorganization of industries has not extended home appliance manufacturers ,as electrical products have different specification is different countries.对不同产业进行全球范围的重组尚未波及家用电器制造商因为电器产品在不同国家有不同规格7.As the demand for domestic stell has been increasing in China and among domestic appliance manufacturers,the nation's steel manufacturers are producing at full capacity.由于中国以及家用电器制造商对钢铁的需求在不短增加，整个国家的钢铁生产商正在开足马力生产钢铁8.Under a new system schedule to be introduced in April 2011,all new doctors will be required to undergo on-the job training at designed hospital for two years after graduation.根据预定在2011年4月出台的新制度，要求所有新上岗的医生在毕业之后要在指定医院接受两年的在职培训9.A corporate group saddled with money-losing companies could take advantage of the consolidated tax payment system to reduce itstax burden.肩负起拯救亏损公司的企业集团，可以使用合并的纳税制度来减免其税务负担10.The amount of carbon dioxide emitted by thermal power plants comprises about 30 present of the total mission of carbon dioxide in the nation.火力发电厂排放出的二氧化碳总量约占整个国家二氧化碳总排放量的30%11.Throughout the past two decades,GATT(The General Agreement on Tariff and Trade) has been increasingly preoccupied with the trading problems and needs of the developing countries,with account for more than two-third of its membership.在过去的二十年中，关贸总协定一直越来越关注占成员国三分之二以上的发展中国家的各种贸易问题及需求12.Abolishing the housing loan tax break would reduce the number of housing stars by 100 000,which translate into an economic loss of 600million dollars.废除住宅贷款减免税额，就以为着减少住宅开工数10万户，换算成经济损失即为6亿美元13.Growth industries,such as information technology and biotechnology,will sustain the global economy in the future by utilizing advanced technology and expertise.诸如信息技术和生物技术等快速发展的行业，在未来将通过运用先进的技术和专门的知识来支撑整个世界的经济14.Preferential tax treatment that the U.S. Government extends to corporations runs counter to a WTO agreement that bans subsidies. 美国政府扩大对各企业实行优惠税制的做法，违反了WTO关于禁止对出口产品进行补贴的协议15.During the feasibility evaluation period,the parties will jointly undertake the product development and conduct internal tasting on the product.在可行性评估期间，双方将共同进行该项产品的开发，展开对该项产品的内部测试。
商务英语翻译(英译汉)第二版电子教案第7单元
❖ The decline in exports, which have been a driving force of the nation’s economic growth, is a major concern.
❖ 译文：计算机使人类的能力有可能产生巨大的飞 跃；它拓展了人类从事实践工作甚至理论工作的 智慧。
❖ As the goods you required are in short supply, we intend to furnish you with our commodity as a substitute, which is of good quality and very close to your specifications but will be offered a at a more favorable （price）.
❖ 译文1：当一个国家对于某一特定商品没有足够 的量来满足其需要时，就需要有国家贸易。
❖ 译文2：当一国的某一特定商品没有足够的量来 满足其需要时，就产生国际贸易。
❖ Exports and imports of goods between nations with different units of money introduce a new economic factor, the foreign exchange rate, which gives the price of the foreigners’ unit of money in terms of one’s own.
❖ 译文：由于你方所需的产口供应不足，我们打算 提供替代品，其质量与你方指定产品非常接近， 而且价格更优。
世纪商务英语口译教程Unit7
Unit 7 InsuranceRelated InformationThe Basics of Cargo Coverage1. “ALL RISK”coverageThe broadest form of coverage is “ALL RISK”, which, as a misleading name for an insurance policy, provides wide cover but does contain a number of exclusions. The term “All Risks”should not be taken too literally and in some jurisdictions the term is no longer used.An “ALL RISK”policy insures approved general merchandise in the event of physical loss or damage from any external cause. This includes new packaged goods without unusual susceptibility to loss from breakage, pilferage, or the nature of the goods themselves. “ALL RISK”policies do not cover all losses possible in the course of an international shipment.2. General AverageIn order to save a ship in peril of sinking during a storm, some of the cargo may have to be thrown overboard. The ship owner and the owners of the saved cargo obviously benefit at the expense of the owners of the jettisoned cargo. This was deemed unfair and the principle of “General Average” evolved so that all parties would contribute in such a situation.3. (With) Particular Average (WPA)In ocean marine insurance, Particular Average refers to a loss either partial or total, which falls on one or more property or interest being shipped, as opposed to a general average.4. Free of Particular Average (FPA)This is an ocean marine policy provision where coverage is provided only if a total loss of the insured property occurs from an insured peril.FPA (American clause) is limited coverage that usually applies to used merchandise, waste materials and goods shipped subject to an on deck bill of lading. It covers partial and total losses due to FPA perils, which include the sinking, stranding, burning or collision of the vessels or catastrophic perils on shore such as earthquake, derailment, collapse of dock, fire, etc.5. WAR RISKSpecial coverage on cargo in overseas ships against the risk of being confiscated by a government in wartime. It is excluded from standard ocean marine insurance and can be purchased separately.6. Inherent ViceCertain goods are, by their very nature, susceptible to damage and it would beunreasonable to expect insurers to pay for such damage. Examples of Inherent Vice are deterioration of Perishable Goods, spontaneous fermentation or combustion of improperly dried grain.7. WAREHOUSE TO WAREHOUSE protectionMost cargo insurance protects goods in transit from the time they leave the shipper’s warehouse until they reach the consignee’s warehouse, as long as they are not taken out of the normal course of transit by the insured.Lead-in1. Listening1. D2. BTape Script:Tim is talking to Judd about the insurance of a product order.Tim: Good morning, this is Tim. Is that Judd?Judd: Yes, this is Judd speaking.Tim: I’m calling to discuss the insurance coverage you requested for your order.Judd: Good, we requested an amount thirty percent above the invoice value.Tim: We have no problem complying with your request, but we think that the amount is a bit excessive. You know according to our usual practice，we insure the goods only for 10% above the invoice value.Judd: Yeah, but in the past, we’ve really been put in a bind because of damaged goods. Tim: I understand your concern. However, usual coverage for goods of this type is the total invoice amount plus only ten percent.Judd: We could feel more comfortable, though, with thirty percent.Tim: Unfortunately, if you want the increase in coverage, the extra premium will be for your account.Judd: But shouldn’t your quotation include adequate coverage against risks?Tim: That quotation involved normal coverage, but not all. So I suggest you contact your insurance agent there and compare rates.Judd: OK. Thanks. I’ll check it out.2. Spot DictationPart 1 1. T 2. T 3. F 4. F 5.FPart 2 1.practice 2. insurance 3. insure4. the People’s Insurance Company of China5. premium6. covered Tape Script:Sophia: According to our usual practice, we do business with our customers on a CIF basis, Mr. Smith.Smith: That’ s good . It will save us a lot of time because we don’t need to deal with so many insurance formalities. But I’d like to know how much the premium is .Sophia: Well, Mr. Smith, it will vary according to the types of risks to be covered.Smith: I see. Which company do you usually insure with?Sophia: We always insure our goods with the People’s Insurance Company of China. Smith: That’s great. May I ask what insurance you will cover according to your usual CIF terms for these glassware?Sophia: We usually insure against All Risks for glassware.Smith: Including War Risk?Sophia: No, War Risk is a special additional risk and it has to be arranged separately.Generally speaking, it is not necessary to insure against that risk ,as All Risks has provided enough protection to your order.Smith: I see. Thank you for your information.Text ALanguage Study1. insurance①n.the contract made by a company or society, or by the state to provide a guaranteeof compensation for loss, damage, sickness, death, etc in return for regular payment 保险◆People without insurance had to pay for their own repairs.arrange/cover/ effect / provide/ take out + insurance 办理保险◆Under FOB terms, insurance is to be covered by the buyer.insurance company 保险公司insurance policy 保险单insurance certificate 保险凭证insurance premium 保险费insurance value/ amount 保险金额insurance agent 保险代理人②insure vt.make a contract that promises to pay sb an amount of money in case ofaccident, injury death, etc, or damage to or loss of sth 保险，投保◆Every company would insure itself against loss or damage to its property.insurer n.承保人the insured n. 被保险人2. As a large percentage of our foreign trade in and out of this country goes by ship, what mainly concerns us is still the marine Insurance.此句中what mainly concerns us 是主语从句，所以后面的谓语动词用单数。
《世纪商务英语》翻译讲义Advertisements
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。
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3. The Contract is made by and between the Buyer and the Seller, whereby the Buyer agrees to buy and the Seller agrees to sell the undermentioned commodity according to the terms and conditions stipulated below. 3. 买卖双方同意，按下列条款由买方购进，由卖方 出售下述商品，并签订本合同。
【Exercises】
Section 1：Party A shall deliver to Party B as soon as possible after this Agreement becomes effective, but in any event within 60 days thereafter, at Party B’s address set forth above, all the Technical and Sales Information relating to Licensed Products. 第一条：甲方应尽快在协议生效后，或最迟在本协议生效 后六十天内，按上开乙方地址交给乙方有关特许产品的全 部技术与销售情报。
握手历来被认为是一种职业、礼貌的问候方式，而在 工作场合，选择安全的礼节总没错。
被动语态的翻译
被动语态在英语里是一种常见的语法现象，这主要 是由于施事原因、句法要求、修辞考虑和文体的需要 （科技文体、新闻文体、公文文体及论述文体）。英语 有过分使用被动语态的倾向，正式文体尤其如此。一般 为结构被动式： I was astounded that he was prepared to give me a job. - 他准备给我一份工作，这使我大吃一惊。
It should be said that the financial crisis in U.S.A has had little impact on the Chinese market. 应该说，发生在美国的金融危机对中国市场影响不大。
It can be clearly seen that… 可以清楚地看到…… It can be foreseen that… 可以预料…… It can not be denied that… 不可否认…… It should be noted / pointed out that… 应该指出…… It is said that… 据称…… It may be said without fear of exaggeration that… 可以毫不夸张地说…… It is hoped that … 希望…… It must be realized that… 必须认识到…… It must be admitted that… 必须承认…… It has been found that… 已经发现…… It has been tested that… 实践证明…… It has been proved that… 已经证明……；经证实…… It was made beyond any doubt that… 毫无疑问…… It will be seen from this that… 由此可见……
汉语使用受事主语导致了大量“当然被动句 昨晚我盖了两条被子。 - Last night I was covered up with two quilts. 这锅饭能吃十个人。 - A pot of rice like this can feed 10 people. 困难克服了，工作完成了，问题解决了。 - The difficulties have been overcome, the work has been finished and the problem solved.
汉语有时采用无主句来保持句子的主动式。 应该尽量告诉年轻人吸烟的危害，特别是吸烟上瘾后的可怕后果。 【参考译文】 Great efforts should be made to inform young people especially the dreadful consequences of taking up the habit. 汉语还可以使用通称或泛称保持句子的主动形式。 It is said that… (有人说，据说) It is well known that… - 大家知道，众所周知 It is generally considered that… - 人们普遍认为 Voices were heard calling for help. 有人听见呼救的声音。
5. 主谓合译 A special fund has been set up to help these children. - 已经建立了特别基金资助这些孩子。 Six spreader machines will be required to prepare for cutting. - 需要六台铺布机来为裁剪作准备。
Unit 7
Handshaking or Kissing This Is a Question
A handshake is always considered professional and courteous, and being on the safe side of formal is never a bad thing in a work place situation.
其它灵活表达被动意义的方式
茅屋为秋风所破。 - The thatched house was destroyed by the autumn storm.
这个问题将在下一章加以讨论。
- This question will be discussed in the next chapter. 古文化重见天日。 The culture of antiquity was rediscovered. Most letters from his wife are read to him by the nurse in the hospital. [参考译文] 妻子给他写的信大多是由医院的护士念给他听的。
汉语常用主动形式表达英语的被动意义。
Language is shaped by, and shapes, human thought. - 人的思想形成了语言，而语言又影响了思想。 Better my life should be ended by their hate, than that hated life should be prolonged to live without your love. (Romeo and Juliet) - 我宁可死在他们的仇恨之下，也不愿意延长这可恨的生命而 得不到你的爱。
ቤተ መጻሕፍቲ ባይዱ
6. it作形式主语的被动句的译法 （1）无需增译主语 有些以it作形式主语的英语被动句，在翻译成汉语 时，鉴于汉语中有些约定俗成的表达方式，可以考虑 无需增译主语而译为无主句，如：
It is estimated that women spend three to five years of their lives in making-up. 据估计，女人一生化妆的时间多达三至五年.
4. 将原文中的某一部分转译成主语 The sewing machine was invented in the United States in the middle of the nineteenth century. - 美国19世纪中叶发明了缝纫机. International Fashion Week is held in Paris, New York, and other big cities. - 巴黎, 纽约和其它大城市都举办国际时装周。
主动态与被动态的翻译
掌握被动语态的翻译方法是翻译的基本功。 (Textbook P64)
英语中的被动语态在翻译时，多会译为符合汉语符 合习惯的主动语态。具体处理方式大体可分为如下三 种：
（一）译为汉语的主动态 （二）借助汉语的一些句型结构译为汉语的被动态 （三）译为汉语的无主句
（一）译为汉语的主动态
英语里也有意义被动式，但较少用。
These products sell like hot cakes. - 这些产品十分畅销。 This kind of cloth washes very well. - 这种布很好洗。 Examinee/ eatable/ visible
汉语常用意义被动式，少用结构被动式。 “被”、“让”、“给”、“叫”、“挨”、“受”、 “遭”、“蒙”：不如意或不企望的事。如： 庄家让大水给冲跑了。 The crops were washed away by the flood. The glass is broken. - 玻璃杯破了。（静句，不用被动式） The house is surrounded by trees. - 房子周围都是树。（静句，不用被动式） The enemy was soon surrounded by our troops. - 敌人很快被包围了。（动句，用被动式）
1.
保留原文中的主语
The design software has been put into use. - 设计软件已投入使用。 Visitors are requested to come by appointment. - 来访者请提前预约。
2. 将原文中的主语转译成宾语，增译主语 A wider range of choices of clothing is sought after than ever before. - 与以前相比，人们追求服装方面的更多选择。 New sources of energy must be found, and this will take time, but it is not likely to result in any situation that will restore that sense of cheap and plentiful energy we have had in the times past. 【参考译文】我们必须要找到新能源，但这需要时间； 而过去我们感觉到的那种能源价廉而充足的情况，将 不大可能再出现了。