市场营销学双语课件9(PPT12)SettingPricingPolicy.pptx
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谢谢观看 13、志不立，天下无可成之事。20.11.2220.11.2210:03:4710:03:47November 22, 2020
• 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famou 。2020年11月22日星期日上午10时3分47秒10:03:4720.11.22 15、会当凌绝顶，一览众山小。2020年11月上午10时3分20.11.2210:03November 22, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020年11月22日星期日10时3分47秒10:03:4722 November 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。上午10时3分47秒上午10时3分10:03:4720.11.22
Executive Salaries Rent
Variable Costs
Costs that do vary directly with the level of production.
Raw materials
Total Costs Sum of the Fixed and Variable Costs for a Given
A 32 oz.
$2.19
B 26 oz.
$1.99
Assume Equal Quality
Most Attractive?
Better Value?
Psychological reason to price this way?
Discriminatory Pricing
THE END
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。20.11.2220 10、人的志向通常和他们的能力成正比例。10:03:4710:03:4710:0311/22/2020 10:03:47 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。20.11.2210:03:4710:03Nov-2022-Nov-20 12、越是无能的人，越喜欢挑剔别人的错儿。10:03:4710:03:4710:03Sunday, November 22, 2020
Level of Production
Pricing Methods
Markup Pricing Target Return Pricing Perceived Value Pricing Value Pricing Going-Rate Pricing Sealed-Bid Pricing
Some important pricing definitions
Objectives
Setting the Price Adapting the Price Initiating & Responding to Price Changes
Types of Costs
Biblioteka Baidu
Fixed Costs (Overhead) Costs that don’t vary with sales or production levels.
$90,000 $90,000 if equal
7,000 extra durable 6,000 reliability 5,000 service 2,000 warranty $110,000 in benefits $10,000 discount!
Psychological Pricing
Utility: The attribute that makes it capable of want satisfaction
Value: The worth in terms of other products
Price: The monetary medium of exchange.
Value Example: Caterpillar Tractor is $100,000 vs. Market
• 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famou 。2020年11月22日星期日上午10时3分47秒10:03:4720.11.22 15、会当凌绝顶，一览众山小。2020年11月上午10时3分20.11.2210:03November 22, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020年11月22日星期日10时3分47秒10:03:4722 November 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。上午10时3分47秒上午10时3分10:03:4720.11.22
Executive Salaries Rent
Variable Costs
Costs that do vary directly with the level of production.
Raw materials
Total Costs Sum of the Fixed and Variable Costs for a Given
A 32 oz.
$2.19
B 26 oz.
$1.99
Assume Equal Quality
Most Attractive?
Better Value?
Psychological reason to price this way?
Discriminatory Pricing
THE END
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。20.11.2220 10、人的志向通常和他们的能力成正比例。10:03:4710:03:4710:0311/22/2020 10:03:47 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。20.11.2210:03:4710:03Nov-2022-Nov-20 12、越是无能的人，越喜欢挑剔别人的错儿。10:03:4710:03:4710:03Sunday, November 22, 2020
Level of Production
Pricing Methods
Markup Pricing Target Return Pricing Perceived Value Pricing Value Pricing Going-Rate Pricing Sealed-Bid Pricing
Some important pricing definitions
Objectives
Setting the Price Adapting the Price Initiating & Responding to Price Changes
Types of Costs
Biblioteka Baidu
Fixed Costs (Overhead) Costs that don’t vary with sales or production levels.
$90,000 $90,000 if equal
7,000 extra durable 6,000 reliability 5,000 service 2,000 warranty $110,000 in benefits $10,000 discount!
Psychological Pricing
Utility: The attribute that makes it capable of want satisfaction
Value: The worth in terms of other products
Price: The monetary medium of exchange.
Value Example: Caterpillar Tractor is $100,000 vs. Market