google-group谷歌概况英文介绍 PPT
Google的英文介绍
Google的英文介绍Google的英文介绍A young man left hometown 22 years ago, and turned out to be a poor correspondent2. After a while his letters dried up3, and for six years the family had heard nothing from him. Then his sister entered his name in the Google search engine4 on the Web and, as she says, ” There he was on a bowling league5 in Brazil!” Now they’re exchanging catch-up letters and photos.6 Who knew Brazilian bowling leagues had Web sites? Google knew, because Google knows everything, or nearly.The name comes from “googol,” the mathematical term for a 1 followed by 100 zeros.7 This means, “a hell of a lot more than there is in the universe.”8 The Google people chose it because they want to organize all the data on the Web.Google started in 1998, when two 26-year-olds , Sergei Brin and Larry Page, set up shop in a tiny office. Today they operate out of a building in Mountain View, Calif., and regional offices all over the world. Google has become the best and most successful search engine.If you need a map of a region, Google will oblige9. If you rip the rotator cuff in your shoulder,10 Google finds drawings that show you how it works. Should you wish to remember an Alex Colville11 painting, you may well find it among the 181 Colville images available. If you want to recall Churchill’s photo, Banff, or Cary Grant,12 Google will show them to you, usually in dozens of versions.An epidemiologist or social psychologist studying reactions to a phenomenon like the West Nile virus might well come here often,13 to learn what people are saying about it.This section also provides a rich field for ego-surfing14, or entering your own name to find out what is said about you. Some consider ego-surfing neurotic, and anyone who does it every day probably suffers from an identity problem.15The other day, unable to resist, I found that I’ve been mentioned about 500 times in the various chat rooms that Google monitors. This provided half an hour of innocent pleasure.Google’s news report links to 4,500 news sources around the world. On the screen it looks rather like a newspaper page, with pictures and headings, but it changes constantly as newspapers and broadcasters change what they put on the Web.A story gets on if enough newspapers run it and give it prominence.16 Every minute, the computers the page and compile related stories while dropping others. No human editors decide what’s to be emphasized. It sounds ridiculous, but it’s not bad at all.However Google is boastful17. It can’t keep itself from telling you how inconceivably fast it is. Ask it for information on Chinese archaeology and it compiles 29,400 links, adding: “search took 0.14 seconds.”Another problem is that identical names baffle Google.18 It needs help distinguishing between Francis Bacon, the 20th-century painter, and Francis Bacon, the 17th-century philosopher. Sometimes Google looks a little foolish.Now that the verb “to Google” is embedded in the language,19 Googling has turned out to be, for some, a moral problem. A woman wrote to Randy Cohen, the New York Times ethicist, about a friend who had gone out with a doctor and then Googled him when she got home, discovering that he had been involved in several malpractice suits.20 Cohen was asked whetherthis was a decent21 thing to do. He said it was and that he had done it himself. The woman’s Googling, Cohen said, was benign22, just like asking her friends about this fellow.Tired of Google? I’m afraid those who are tired of Google are tired of life.。
google英文介绍
Purchases
• Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – onlin• • • • NASA Sun Microsystems Time Warner’s America Online News Corp.’s Fox Interactive Media
Resources
• /time/photoessays/20 06/inside_google/ • /wiki/Google • /intl/en/options/ • /corporate/history.ht ml
History
• Google was officially incorporated on September 7, 1998 out of a friend’s garage • They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.
Revenue
• Advertising
• (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement
GoogleNppt模板.ppt
LOGO
variables shaping Customer-Responsive Culture
LOGO
Definition
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientation
organization from
other organizations.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
LOGO
LOGO
Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
课件1谷歌
检索式：城市生态环境
检索式："城市生态环境"
3.6 对搜索的网站进行限制
语法格式：
① site:网址 关键词 ②关键词 site:网址
注： ①site用于限制网站类型，学术资料在限定在edu、org类网
站中会更精练，而与政府相关的限定在gov中也许更容易找到。 site后的冒号必须是英文状态下的，冒号后不能有空格， 键词和site:之间必须空一格，搜索关键词可以是多个，多个关键 词之间以空格隔开。关键词可在site:前，也可在site:后，但搜 索结果不样。 如分别 输入：site:edu “中国园林” 和 输入：“中国园林” site:edu 检索结果会有区别
检索式：“寺观园林” –城市
3.4 intitle/allintitle表示在网页标题中进行搜索
网页设计的一个原则就是要把主页的关键内容用简 洁的语言表示在网页标题中，因此，通过标题栏查询，通 常也可以找到高相关率的专题页面。
“intitle‖和“allintitle‖ 对网页的标题栏进行查询。 前者是对紧接后面的一个关键词在网页标题中查询，而后 者是对多个关键词在网页标题中进行查询。 如输入：intitle:"中国寺观" 园林
如搜索：“城市*境” 结果中会出现城市环境、 城市全境、城市语境、城市新境、城市跨境等
检索式：“城市*境”
3.9 关键字/词的字母大小写搜索 Google对英文字符大小写不敏感，大小写搜 索结果一致。
如分别搜索：intelligence INTELLIGENCE 会出现一样的结果
检索式： intelligence
中受益。
2.Google产品
用英语介绍谷歌
The story and overview of Google
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.
Supports size 7 formats
Search engine advertising
Single advertising form
Comprehensive conversion effect
Brand alliance advertising
Weekly, monthly and quarterly reports Keyword Report Advertising language report Search query report Account report
from Google Google is No.1 in Argentina,
Brazil and Mexico with market data statistics Domain names of 18 countries
Europe
85% local search traffic comes from Google
Mail or fax provided
Marketing strategy of Google
Google promotion account
Account structure
account
google介绍英语演讲
If you are hungry, delicious food is waiting for you~~
If you are tired of working
You can decorate your office whatever you like
Thanks!
European
• 85% local search traffic from Google
• Google is the No. 1 search engine in Belgium, Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland
Video Book Print Gmail Globe BBS Orkut Maps
Blogger Search Scholar Google Local Picasa Desk Search Mobile Google Mini
Google in Global Market…
North America
Australia Africa and the Middle East
• 66% local search traffic from Google • 13 countries domain names • 81.6% local search traffic from Google • Google is No. 1 search engine • Regional sales agency in Sydney
• 6 regional sales agency in Europe: Britain, France, Germany, Italy, the Netherlands and Spain
谷歌英语介绍
Google Company Profile
Larry Page Sergey Brin
1998 Google files for incorporation in California on 4 September. 谷歌 公司于 9 月 4 日在美国加利福尼亚州注册成立。
Ten creeds
9. 3. 5. You Fast You can don't is better be need serious than to be slow without at 越快越好 your a will suit. desk 认真不在着装 to need an answer. 信息需求无处不在 1. 10. 8. 4. 6. 7. 2. Focus There's Democracy The It's Great need best on just always the make to for on isn't do user information money the more one good and web thing information all without enough. works. else really, crosses 网络也讲民主 doing 追求无止境 really out follow. all evil. borders. there. well. 关注使用者 赚钱不必作恶 专心将一件事做到极致 信息无极限 信息需求无国界 ,则一切将水到渠成 .
小 识
知
2. 苹果：世界上最有价值的科技公司 1. 8.Youtube 6. 5. 7. 4. 美泰：世界上最卖座的玩具公司 惠普：世界上最大的公司之一 哈雷戴维森：世界上最知名的摩托车品牌 亚马逊：世界上最大的网上零售商 谷歌：世界上流量最大的网站 ：世界上最大的视频网站 （芭比） （谷歌收购） 3. 迪斯尼：世界上最卖座的媒体集团
google-group谷歌概况介绍
How the share of search business will be
It can not meet all demands of the business
-new markets : mobile search
-personalization: general search engine is evolving to vertical search , for example,
AOL
Yahoo
What Should Google Do
Market Saturation
Explosive Information
Easy To Entry
Portal is not a good new arena for Google
What Should Google Do • Google vs. Microsoft
Insert text here
users
-for users: more companies can add values to the network by offering more information. -switching cost : the switching cost seems to be nothing and may be lowest for online service.
How the share of search business will be We can conclude:
multi-homing cost is a little high for search user search engine business will not be a winner-take-all business
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How the share of search business will be
Search business will never be a winner-take-all business. But why？
•Being committed to leveraging leading-edge technology: invent new search algorithms. •Bettered Overture’s policy of ranking paid listing solely on CPC by also considering listing relevancy(CTR) •Managing innovation—Google’s ten golden rules. •Pay attention to cooperation both outside and inside.
1999
Sequoia Capital
and Kleiner Perkins Caufield & Byers
2000 2002 2003
Yahoo use
Google search technol
ogy
Google Google AdWords. AdSense.
The content in here
Corporate Values
Technolo gy
Managing innovation
Cooperation
Key Factors of Google’s Success
• Google believes in its Corporate Values
Don’t be evil
we make our own rules
-new markets : mobile search -personalization: general search engine is evolving to vertical search , for example, RSS、Job Search -customization : it can meet demands of some specific customers-LIJIT -pecs: politics、culture、economics、society -technology: it will be a disaster for one company to offer all kinds of technology
➢ Multi-homing cost
-time: or both sides，it will spend much more time to get what they want -money:almost free for users ,more expensive for advertiser
Development process
year inmail ;
Yahoo ;The stock
exchange
2005
Google set up r&d center in china
2006
Google purchase
the YouTube
2007
Android
-switching cost : the switching cost seems to be nothing and may be lowest for online service.
How the share of search business will be
➢It can not meet all demands of the business
year in here
1995 1996 1997 1998
Larry and Sergey meet at
Stanford.
A search engine called BackRub.
The
search company
engine was set
needs a
up
new name.
Market niche and Duopoly will coexist in the future market
➢Duopoly market
-cost advantages
-products advantages -Technology Mature & Quik Update
➢Market niche
How the share of search business will be
As the two pictures show below,the search business is to become more concentrated .
How the share of search business will be
Catalog
Development Process Key Factors of Google’s Success How the Share of Search Business Will Be Where Should Google Do Return to China
Development process
2008
Google Earth .
2010
Google Instant; Google
withdraw from the Chinese market
The content in here
Key Factors of Google’s Success
Business model
Bettering Overture’ s policy
Insert text here
➢ Network effects are positive and strong
-for companies: the value of the network will increase through attracting more users
-for users: more companies can add values to the network by offering more information.
Technology mattes
Corporate Values
The philosophy
• Improve the business model of Google
“contextual” paid listings
move into new search domains
Key Factors of Google’s Success