BEC中级英语真题考试真题及解析
BEC中级真题第三辑阅读及答案解析版

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。
商务英语BEC中级试题及参考答案

商务英语BEC中级试题及参考答案商务英语BEC中级试题及参考答案三人行,必有我师焉。
择其善者而从之,其不善者而改之。
以下是店铺为大家搜索整理的商务英语BEC中级试题及参考答案,希望对正在关注的您有所帮助!Ⅰ 词汇测试题:(2题,每题10分,共20分)1. 该组有10个商务英语英文词或词组,下面均有英文词或词组来进行解释。
请将正确的选项标出,要求英英转换意义准确,符合商务英语规范。
(10分)(1) currencyA. the money in use in a particular countryB. flow of priceC. at presentD. deposit in the bank(2) varyA. to change or be differentB. to chooseC. to apply forD. to refuse(3) tumbleA. to be trapped in difficultyB. to fall quickly and without controlC. to be tired of doingD. to become less in number or smaller(4) breachA. an act of breaking a law, promiseB. a specialized companyC. a part of an institutionD. an agreement or contract(5) take the law into their own hands.A. to solve the problem by themselvesB. to break or violate the lawC. to explain the clauses in the lawD. to understand the law as they think(6) seminarA. survivalB. study of a universityC. sightseeingD. social setting(7) graceA. a person who controls propertyB. a period of time allowed before sth. happensC. a generally accepted opinionD. a way of dealing with a problem(8) vetoA. a refusal to allow sth. to be doneB. a particular right to do sth.C. an amount of money paid to obtain insuranceD. disagreement or unfriendliness(9) priorityA. to pose a threatB. to produce life cycleC. being priorD. to meet expenses(10) to fluctuateA. to add several things togetherB. to produce or provide something officialC. to change or varyD. to judge or decide something2. 该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。
BEC中级真题第三辑阅读及答案解析版

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。
BEC中级真题解析第四辑T1P2

PART TWO Questions 8-12Read the article below about possible reasons for acquiring a company.Choose the best sentence from the opposite page to fill each of the gaps.For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning (0).AcquisitionWhen should a company consider acquisition as a way forward?There are many circumstances in which a company may wish to take over another organisation through an acquisition.The need to keep up with a changing environment often dominates thinking about acquisitions. One compelling reason to develop by acquisition is the speed with which it allows the company to enter new product or market areas. (0).....This is particularly true of e-commerce.The strength of competitors may influence a company to choose acquisition as a way forward. In markets that are static and where market shares of companies are reasonably steady, it can be difficult for a company to break into the market, since its presence may create excess capacity.(8)............The same arguments also apply' when an established supplier in an industry acquires a competitor. This may either be to gain the competitor's market share or, in some cases, to shut down its capacity in order to restore a situation where supply and demand are more balanced.There may be financial motives for acquisition. If the share value of a company is high, the motive may be to spot and acquire a firm with a low share value. (9) ............An extreme example is asset stripping, where the main motive for the acquisition is short-termgain by buying up undervalued assets and selling them on bit by bit.There may also be resource considerations. There may be a lack of resources or skills to compete successfully, so they must be acquired. (10)............It may also be that it has knowledge of a particular type of production system, business process or market need. In an international context, acquisition is often a means of gaining market knowledge.Sometimes there are reasons of cost efficiency which make acquisition look attractive. A cost efficiency could arise from the fact that an established company may already be very experienced and have achieved efficiencies which another company would find difficult to achieve quickly by internal means. (11)............In consumer goods industries, cost efficiency is usually the reason for an acquisition.Acquisition can also be driven by the expectations of key shareholders. Shareholders usually expect to see continuing growth, and acquisition may be a quick way to deliver this growth. But there are considerable dangers that an acquisition can lower share price rather than increase it.(12) ............ This is more likely when the decision to acquire is speculative as opposed to strategic. There are some shareholders who favour acquisition simply to bring a short-term boost to share value.A The necessary development and organisational learning would be too slow.B In the same way, an organisation can increase manufacturing opportunities.C Indeed, this is one of the major reasons for the more speculative acquisitions that take place.D It may be that the parent company may not have sufficient understanding of the acquired business, and this could remove value.E For example, a company may be taken over for its research and development expertise.F If, however, the company enters by acquisition, the risk of reaction from industry rivals is reduced.G In some cases, a market is changing so fast that acquisition becomes the only way of successfully breaking into it.从标题和副标题能知道这篇文章讲的是收购(acquisition)。
bec中级真题二辑答案解析

bec中级真题二辑答案解析BEC中级真题二辑答案解析BEC中级(Business English Certificate, Preliminary)是由剑桥大学开发的考试项目之一,主要针对非英语国家的商业人士。
通过参加BEC中级考试,考生可以提高商务英语能力,增加职场竞争力。
本文将对BEC中级真题二辑答案进行解析,帮助考生更好地理解考试内容和答题技巧。
真题一:Listening SectionIn the listening section of BEC中级真题二辑, candidates are required to listen to a series of business-related conversations and presentations, and answer multiple-choice questions. The key to success in this section lies ineffective note-taking and attentive listening skills.For example, one of the questions asks about the main purpose of a presentation on market research. To find the correct answer, candidates need to pay attention to the speaker's introduction and his/her conclusion. They should also take notes on key points mentioned throughout the presentation, such as the target audience, research methods, and conclusions drawn from the research findings. By understanding the main objective of the presentation, candidates can select the correct answer from the given options.Another question might require candidates to identify the relationship between two speakers. This can be deduced from their tone of voice, personal pronouns used, and the content of their conversation. Effective listening and note-taking skills are crucial in order to accurately determine their relationship, whether it is two colleagues, a supervisor and an employee, or a customer and a sales representative.真题二:Reading SectionThe reading section of BEC中级真题二辑 consists of various business-related texts, such as articles, reports, and advertisements. The key to success in this section liesin efficient reading comprehension and understanding of business terminology.For example, one question might ask about the company's main product or service. Candidates should scan the text for information regarding the company's core business, product descriptions, or statements about what sets them apart from their competitors. By identifying this vital information, candidates can select the correct answer and demonstratetheir understanding of the text.Another question might require candidates to compare and contrast two different companies or products. In this case, candidates should pay close attention to the similarities and differences mentioned in the text. They should also take note of any descriptive adjectives used to describe the companies or products. By analyzing the details provided, candidatescan match the correct information to the corresponding options.真题三:Writing SectionThe writing section of BEC中级真题二辑 requires candidates to demonstrate their ability to write formal business correspondence, such as letters, emails, or reports. The key to success in this section lies in clear and concise communication, appropriate tone, and accurate use of business vocabulary.For example, candidates may be asked to write acomplaint email to a customer service department. To successfully complete this task, candidates should organize their thoughts in a logical manner, clearly state the problem, provide any necessary details or evidence, and propose a reasonable solution. They should also use a polite and professional tone, being mindful of the recipient's perspective.真题四:Speaking SectionThe speaking section of BEC中级真题二辑 requires candidates to engage in a conversation with the examiner on business-related topics. The key to success in this sectionlies in effective communication, fluency, coherence, and appropriate use of business vocabulary.For example, candidates may be asked to discuss the advantages and disadvantages of remote work or share theiropinions on the impact of technology on business operations. To excel in this section, candidates should express their thoughts clearly, support their arguments with relevant examples, and demonstrate a good understanding of business concepts and trends.总结:通过对BEC中级真题二辑的解析,我们可以看到在听力、阅读、写作和口语等不同的考试部分,学生需要具备不同的技巧和能力。
BEC中级真题详细解析

BEC中级真题详细解析:第二辑TEST 1 PART 1 Coaching1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain areaCoachingACoaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere.BCoaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations.Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things.CThe coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship.In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management.Through coaching,an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice.DEffective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems.这篇文章讲的是培训(coaching)的作用。
bec中级第三辑真题答案解析

bec中级第三辑真题答案解析BEC中级第三辑真题答案解析BEC(Business English Certificate)是由剑桥考试委员会(Cambridge Assessment)举办的专业商务英语考试。
考生通过参加BEC考试,可以展示自己在商务英语方面的能力和应用能力。
而第三辑真题是BEC中级考试中的一部分,对于考生来说是一次重要的挑战。
本文将对BEC中级第三辑真题进行解析,帮助考生更好地理解和准备这一考试。
第一部分:阅读BEC中级第三辑的第一部分是阅读,包括多个篇章和相关的问题。
这些文章涵盖了商务领域的各个方面,从市场营销到人力资源管理等。
考生需要在规定的时间内阅读这些文章,并回答相关的问题。
在这一部分,考生不仅需要理解文章的主要内容,还需要注意文章中的细节和关键信息。
解析:在面对阅读材料时,考生需要采用正确的阅读策略。
首先,快速浏览文章,抓住主题,了解文章的结构和重点。
然后,通过细读每一段来深入理解文章的内容。
在回答问题时,要注意问题的要求,寻找对应的信息并加以分析。
更重要的是,要将题目与文章进行对照,确保答案的准确性。
第二部分:写作BEC中级第三辑的第二部分是写作,考生需要根据所给的任务,写一篇商务文书或报告。
在写作过程中,考生需要展示与商务英语相关的词汇、语法和写作技巧。
同时,要注意文中逻辑性和连贯性。
解析:在写作过程中,要仔细阅读和理解题目。
确定写作任务后,考生要进行必要的准备工作,包括列提纲和构思内容。
在写作过程中,要注意使用恰当的商务词汇和句型,确保表达的准确性和流畅性。
此外,文中的段落要有清晰的结构,思路要条理清晰并紧密连接,以使整篇文章呈现出逻辑性和连贯性。
第三部分:听力BEC中级第三辑的第三部分是听力,考生需要在录音的播放过程中听取相关信息,并回答问题。
这一部分也是商务英语应用的关键之一,考生需要能够听懂商务会话和讨论。
解析:在听力过程中,考生需要培养良好的听力技巧。
首先,要注意听懂录音的主题和目的,并在听取过程中留意关键词和句子。
BEC中级真题详细解析

BEC中级真题详细解析:第二辑TEST 4 PART 2 员工评估Staff AppraisalsA director of the advertising agency owned by tycoon Bob Jacoby once grumbled that he wasn't enjoying his work. Jacoby's reply was, 'I don't pay you good money to enjoy yourself. If you enjoy working here, you should be paying me money.' Jacoby's sentiments used to be common.(0)____ Happily, things have changed. Most organisations now undertake regular staff appraisals, at which employees have the opportunity to discuss one-to-one with their line manager their ambitions and hopes, their strengths and weaknesses, their achievements and their disasters. But it is worth remembering how new all this is, and why.For a start, appraising isn't something many managers do naturally of their own accord. They often find appraisals difficult to handle and have to be made to carry them out. Appraisal systems have become widespread partly as a result of employment legislation, but more particularly because companies have learned that such assessments can work to their advantage. (8)......The company can improve its collective performance by helping employees to improve their individual performance.Managers who use appraisals need to approach them very carefully. They should bear in mind their own experiences of being appraised when in junior positions, recalling which appraisals were helpful, which were not, and why. In most cases, their own bosses did their homework, checking out the job specification, the C.V. and any previous reports. (9).........As a result, a lot of time would have been wasted, debating exactly what had happened and when.Being prepared and appreciating what it is like to be on the receiving end are, indeed, the keys to successful appraising. It is important to begin an appraisal by giving members of staff a chance to express their own views about their performance. (10) ......... Any information gained from colleagues i s normally given in a positive spirit, since nowadays everyone understands appraisals and appreciates that they are carried out with good intentions.The atmosphere in the appraisal should be one of positive and open discussion about how the employee is performing in the company.(11).........Some individuals will feel unjustly criticised when their boss makes comments on their performance. Others will respond fiercely to a critical assessment - although if they defend themselves passionately, that is no bad thing!Finally, it is important to regard appraisals as part of a continuing process.(12)......... Instead, they should be followed up with friendly questions from time to time, making it clear to employees that new goals and strategies suggested in them are to be taken seriously and are to be acted upon.If these pieces of advice are followed, it is hoped that both the employees and the company as a whole will benefit from the experience.A However, managers must take great care i n this respect.B Only after that should managers put forward their own points, which are likely to include comments collected from others in the organisation.C They should not be forgotten as soon as they are over.D Like many other aspects of free enterprise, appraisals are an excellent example of underlying self-interest.E Sometimes the appraiser goes too far the other way and fails to communicate problem areas andscope for improvement.F If they relied on memory, they probably got things wrong.G Employees were paid, and they obeyed; if they didn't like it, they could leave.《Staff Appraisals》,员工评价。
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BEC中级英语真题考试真题及解析1.SHEER GENIUS - OR A WASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan WorthinIf one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.' Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditional organisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up. But if they succeed, your organisation stands only to gain.'2.问题13 It is important for a company to encourage original thinkers becauseA this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should beA helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs toA provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.3.答案及解析《Sheer genius—or a waste of time》,纯粹是天才,还是浪费时间?文章讲的是公司里的那些有创意的人(original thinkers),他们对于公司的存在到底有什么价值,公司又该怎么利用他们?13题,问对于公司来讲鼓励有创意的人很重要的原因是什么。