Preparing for an IPO in the US
国家开放大学《商务英语4》Unit 6 Self-test试题及答案
选择填空题（每题10分，共5题）—How much of a problem meeting the budget?—_______.选择一项：A. The product should finance itselfB. Well, it seems that we underestimated the costsC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“表达可能性”的交际用语。
选项A表达“该产品可以自筹资金”，选项B 表达“看起来是低估了成本”，选项C表达“只需对首批订单增加预算”。
根据提问“应对预算的问题如何？”，确定答语是查找相关问题，所以答案是B。
正确答案是：Well, it seems that we underestimated the costs—I thought that if I could get your support first, it might make getting approval easier.—_________ .选择一项：A. We will need another four thousand dollars to cover the costB. Well, you've got my support on thisC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“请求支持”的交际用语。
选项A表达“还需四千美元才能够本”，选项B 表达“我支持此事”，选项C表达“只需对首批订单增加预算”。
根据前句“我认为，如果能先得到您的支持，获批会更为容易”，答语应该表达支持，所以答案是B。
正确答案是：Well, you've got my support on thisThe bottom half shows ______ this money came from.选择一项：A. whereB. whatC. why反馈你的回答正确译文：底部显示的是资金来源。
国开大《商务英语4》自检验测试题7及其规范标准答案
一、选择填空题（每题10分，共5题）题目1不正确获得10.00分中的0.00分标记题目题干—They want to make sure you're paying taxes on the money you make. —________ .选择一项：A. We're paying alrightB. At least, our records for money in are very completeC. That's something you can improve by talking to human resources反馈你的回答不正确解析：本题考核“请求确认”的交际用语。
选项A表达“纳税没问题”，选项B 表达“入账记录很完整”，选项C表达“可与人力资源部门沟通提高”。
根据前句“他们想确认你们对于赚的收入要纳税”，答语应为“确认纳税有无问题”，所以答案是A。
正确答案是：We're paying alright题目2正确获得10.00分中的10.00分标记题目题干—How much of a problem meeting the budget?—_______.选择一项：A. The product should finance itselfB. Well, it seems that we underestimated the costsC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“表达可能性”的交际用语。
选项A表达“该产品可以自筹资金”，选项B表达“看起来是低估了成本”，选项C表达“只需对首批订单增加预算”。
根据提问“应对预算的问题如何？”，确定答语是查找相关问题，所以答案是B。
正确答案是：Well, it seems that we underestimated the costs题目3不正确获得10.00分中的0.00分标记题目题干There are more and more ______ of software for accounting, this has made the different types of software more accessible in terms of costs and variety.选择一项：A. manufacturersB. manufacturingC. manufactures反馈你的回答不正确译文：有越来越多的会计软件生产商。
国开04011-商务英语3-任务3-辅导资料以及国开04012-商务英语4-Unit6Self-test-辅导资料
国开04011-商务英语3-任务3-辅导资料以及国开04012-商务英语4-Unit6Self-test-辅导资料国开04011-商务英语3-任务3参考答案说明：如果课程题目是随机的，请按CTRL+F在题库中逐一搜索每一道题的答案特殊说明请仔细：课程的题目每学期都可能更换，所以请仔细核对是不是您需要的题目再下载！！！！题目1：This will make______ easier to transfer money and make loan payments online.: thatitthe thing参考答案：it题目2：The only thing I have is this bill ______ the publisher&rsquo s name and address _____ it.: with onby inin on参考答案：with on题目3：This is the best business program ____ has been accomplished this year.: whichwhatthat参考答案：that题目4：The bank _____ grand door faces south is Bank of China.: thatwhichwhose参考答案：whose题目5：You can send them gifts ______ your best clients. : in reply toin honor ofwith regard to参考答案：in honor of题目6：二、阅读理解（每题10分）CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG._Jenny comes to a bank to open an account. A clerk __comes__ up to help her._A. THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS.B. I&rsquo M AFRAID I DIDN&rsquo T QUITE CATCH THAT.C. I&rsquo D LIKE TO OPEN AN ACCOUNT.D. THEN YOU&rsquo D BETTER OPEN A CURRENT ACCOUNT.E. WE&rsquo LL CONTACT YOU AS SOON AS IT COMES.Clerk: Good afternoon. Can I help you?Jenny: Yes,{A B C D E}.Clerk: A deposit account or a current account?Jenny: Er, I&rsquo m not sure. You see, I have monthly remittances sent to me from the Canada Embassy and I&rsquo d like to have the money paid into an account.Clerk:{A B C D E} The bank will give you a check book and you can take money out when you need it.Jenny: Fine. What do I have to do?Clerk: Do you have any form of ID?Jenny: Will my passport do?Clerk: Sure.{A B C D E}Jenny: No problem... It&rsquo s done.Clerk: And could you give me your signature here?Jenny: Sorry?{A B C D E}Clerk: Please sign your name in the blank space below.Jenny: I see. Now here you are.Clerk: Thank you. It will take a few days for your check book to arrive. {A B C D E} You can inform your embassy of your account number so that your money can be transferred directly.Jenny: Thank you very much.参考答案：子问题 1：A 子问题 2：A 子问题 3：A 子问题 4：A 子问题 5：A题目7：In order to make proper reservations, will you send your acceptance to the attention of the General Office ______ a week before that day？: no latter thanno late thanno later than参考答案：no later than题目8：Additionally, make sure that your password is long enough to ______ easily being hacked.: prevent it fromprovide it withdo away with参考答案：prevent it from题目9：Most banks have a section ______ you set up payees. : thatwhichin which参考答案：in which题目10：二、翻译（每题10分）1.It is important to clear your cookies after each banking session, especially at a public computer.{A B C}A. 重要的是在每次银行交易业务结束后，要清除你的上网痕迹，尤其是在公共电脑上。
准备的活动英语作文带翻译
Preparing for an event can be both exciting and stressful. Heres a sample English essay on the topic, along with its translation into Chinese.English Essay:Title: Preparing for an EventOrganizing an event, whether its a small gathering or a large conference, requires meticulous planning and preparation. The process begins with setting clear objectives and identifying the target audience. This helps in tailoring the event to meet the specific needs and interests of the attendees.The next step is to create a detailed schedule. This includes deciding on the date, time, and venue. Factors such as availability, accessibility, and the capacity of the venue must be considered. Once these are finalized, invitations can be sent out, and a registration process can be established.Budgeting is a crucial aspect of event planning. It involves estimating costs for various aspects such as venue rental, catering, decorations, and promotional materials. Careful budgeting ensures that the event is financially viable and can be executed within the allocated funds.Promoting the event is essential to attract participants. This can be done through various channels such as social media, email campaigns, and printed materials. Effective promotion not only increases attendance but also enhances the events visibility.On the day of the event, coordination is key. Ensuring that all elements of the event, such as speakers, equipment, and activities, are in place and running smoothly is critical. This requires the presence of a dedicated team that can address any issues that may arise.Finally, postevent evaluation is important for understanding the success of the event and identifying areas for improvement. Gathering feedback from attendees and analyzing the events outcomes can provide valuable insights for future events.In conclusion, preparing for an event is a comprehensive process that involves careful planning, budgeting, promotion, coordination, and evaluation. By following these steps, one can ensure a successful and memorable event.Chinese Translation:标题：准备活动组织一个活动，无论是小型聚会还是大型会议，都需要精心的计划和准备。
BEC中级口语(整理版)
BEC中级口语第一讲ⅠPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems,requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.ⅢPresentation Discourse Management1.Opening SentenceWell, I‟d like to make a short/brief/mini/one-minute presentation on the topic…2.Body （一般讲2-3个要点，根据语速和知识点调整）First,…Second….Third,…3.Closing SentenceAnyway, that‟s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲ⅠConversationPART 1: Exchange personal informationanswering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbies*（必考）Further probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.* Further probing: asking each other about marital status/ with or without boy friend/girlfriend. (X)Asking for opinion on married/single life, which is better? (X)第三讲ⅠConversationAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees? Whatare some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form of advertising ismost effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?第四讲ⅠLife English ---- Talking about money1．If you have money, you can easily make money.Money makes money.Money begets money.钱生钱If you are in debt, you lose your self-respect. You lose your motivation.失去动力Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2. Money comes. Money goes. The memory is always there,though.Money talks. Money rules. Money is power. 3.It goes out as fast as it comes in.You‟re a spendthrift.Don‟t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.不要入不敷出live within one‟s meansBe a good consumer/client. Be a smart shopper. Be a clever buyer.ⅡPresentation Topics Team WorkWHAT IS IMPORTANT WHEN…? MANAGING A PROJECT●ENCOURAGING TEAMWORK ●KEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS ●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency.This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people,so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative/original/brandnew ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck(卡住了) on a matter, others/the rest could chip in their ideas(share their ideas) and get the problem sorted/solved. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the managerand it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. Forinstance, 3 Gorges project(三峡工程)-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague. How to improve teamwork:Common objective; general ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon(开阔的视野) would help to tackle/handle/look after/dealwith/take care of urgent matters and establish/set up his or her personal prestige. Well-experiencedstaff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and evenstart to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved(解决问题) quickly.c. A wide range of experiences are important to a team member, because you never know what kind ofproblems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphere.b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Time pressure:a. A well-designed schedule can clarify yourself to(使某人非常清楚)the project. You shouldensure/guarantee that you would be running before the schedule rather than after it. (ahead of/on /behind schedule, meet/keep the deadline)b.Time is always of essence for a project.(of great significance=significant)c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation(民事诉讼), injured party will become entitled to claim(有权提出索赔)compensation/entitled to sue the breaching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot ofcommercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION ●PRICING POLICIES●ADVERTISING STRA TEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS ●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points:Pricing; Advertising; Production costs; Competitor‟s price; Marketing; a wide range of services and products/ product diversificationPricing:a.(For a consumer): all consumers would like to go for(追求)higher quality and less expensiveproducts(价廉物美). It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period oftime.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors’ price:a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.b. Competitors‟ price will mirror (反映) the consumers‟ attitude about certain products and thesatisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example:Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation /go into insolvency/go bankrupt.Advertising strategies:a. The fundamental task for a company is to make its products and itself known to the public. There aremany ways to achieve this, advertising is the most important one.b. Advertising through different media can cover nearly every corner in the world. The main channelsare:TV;Radio;Internet;Newspaper; Poster;Magazine;Short message (send a text on the cellphone)c. The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第五讲Ⅰ Life EnglishTalking about time 1.Do we have time for that?How much time do we have left? Are we on schedule?Do we have time? Are we making good time? 2. Time passes by too swiftly. Time waits for no man.Enjoy life while you ‟re still young.Don ‟t miss any opportunity.Don ‟t pass up any good chances.3. Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don ‟t waste any time.Ⅱ Presentation TopicsMotivating staffWHAT IS IMPORTANT WHEN …?MOTIV ATING STAFF● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN …?INTRODUCING A REWARD SYSTEM FORSTAFF● PURPOSE OF THE REW ARD SYSTEM ● TYPES OF REW ARD OFFERED WHAT IS IMPORTANT WHEN …?AIMING TO REDUCE STAFF TURNOVER● FINANCIAL INCENTIVES ● CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a. Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factorsare just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers‟ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arousetheir enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on theother hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into accountwhen they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 s econds to go through each applicant‟s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to havetheir jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wisefuture employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics ?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3） Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I‟ve got several good reasons. I‟ve been here several years, my work has proven to be good,and I‟ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential ; how do you know how much money these “other people ” make? Miss Small: Well, I‟ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, someemployees receive sales commissions . So good salesmen will naturally earn more.Miss Small: That ‟s understandable. Well, rather than comparing my salary with someone else ‟s, perhapswe could talk about my job performance. Surely you ‟ve noticed the extra hours I‟ve put inrecently? If I were being paid an hourly wage , with the standard time – and – a – half forovertime, I‟d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down lastquarter, and the whole company is tightening its belt , so anything that affects the annualbudget is hard to get approved. But I‟ll tell you what I‟ll do. I‟ll give you a one – time bonusfor your recent hard work. And I‟ll try to arrange some sort of compensation for any futureovertime.Miss Small: That would be very good of you, Mr. White.4） Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that theaverage salary for a position that is similar to mine pays, on average $2,000 more per yearthan I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find itvery disturbing .Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good workingrelationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.Ⅳ Conversation Notes注意：1． 考试中不要说 “Pardon?”2． Never say “sorry” in examination!3． 没听清可用以下说法I don‟t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第六讲Ⅰ Life Englisheating1． I am hungry.I ‟m hungry as hell.I ‟m hungry as a wolf.I ‟m starving. I ‟m starved. I feel like I ‟m starving to death.My stomach is empty. My stomach is growling. I could eat like a horse.2.I‟m really hungry. I‟m feeling weaker by the moment.I need to eat something nutritious. 3.Let ‟s eat.Let ‟s dig in. Let ‟s pig out. Let ‟s mounch out. Let ‟s chow down. Let ‟s indulge ourselves. 4. It ‟s delicious.It tastes great.It ‟s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn ‟t ask for a better meal.5. I ‟m full.I ‟m stuffed.I can ‟t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1. It ‟s on me.It ‟s my treat.Be my guest. Let me pay the bill. Let me foot the bill. Let me pick up the check.2. Pick your position. Select what you like. Choose whatever you wish. It ‟s your choice. It doesn ‟t really matter to me. I don ‟t have any preference.3. Can I get you something? Do you need anything? What would you like? I ‟d like to invite you out to dinner. Do you have any preference? Are you hungry now, or would you like to eatlater?4. I ‟m easy to satisfy.I ‟m easy to please.I have simple tastes.I don ‟t need any fancy food.I don ‟t need anything special.McDonald ‟s would do me fine, if it ‟s OK with you.5. What do you recommend?What do you suggest?What do you think is best?What ‟s good today?What ‟s your most popular dish?What ‟s this place famous for?Ⅱ Presentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN …? RELOCATION A BUSINESS ● LOCAL WORKFORCE A V AILABLE ● LOCATION OF SITE WHAT IS IMPORTANT WHEN …?CHOOSING RETAIL PREMISES TO RENT ● LOCATION● LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a. Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b. Skilful workers are just li ke the hands of a business, they are the direct creators of company‟s profits.c. The diversity of the workforce‟s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d. Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products requirethe company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable ofproducing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreigncompanies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…? AIMING TO REACH NEW MARKETS ●MARKET RESEARCH●ADVERTISING WHAT IS IMPORTANT WHEN…? ADVERTISING A NEW PRODUCT ●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services fromproducer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfactionand adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinesemarket until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whether there‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟s products and make them known tothe public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)b.When a dvertising a new product, it is essential to consider the target markets. Consumers‟ needs in thetarget market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade,I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.Michael: I see from your resume you tell us about your experiences with these companies in China? Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.Michael: Can you elaborate on your sales experience?Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.第七讲ⅠLife English1I owe you.I owe you one.I owe you a big favor.I appreciate it.I‟m much obliged.I‟m indebted to you.2.Thank you.Thank you very much.I can‟t thank you enough.I‟m grateful.I‟m really grateful.I‟m more than grateful.。
国家开放大学电大《商务英语4》试题及答案一
uanli一、选择填空题（每题10分，共5题）—Okay, what is the decision?—As you know, we have been a privately held, family-owned company for over 120 years,_____________.选择一项：A. and I think it definitely has a bright futureB. but it may be time to consider some major changesC. but the company faces tough competition解析：本题考核“提出建议”的交际用语。
第一说话人询问对方做出怎样的决定，回答者答语的前半句话表明公司的状况，答语的后半句话给出的应是具体的决定，即回答者的建议，只有选项B是针对第一说话人的问题进行回答，“但是可能是该考虑一些重大变化的时候了”，所以答案是B。
正确答案是：but it may be time to consider some major changes—But then we'll have to accept a Board of Directors chosen by our stockholders. Wouldn't that limit us in many ways?—Certainly. But if you consider the massive capital investment that we'll receive, you'll understand that this could take our company —————— .选择一项：A. from being a big firm to being one of the medium-tier playersB. from being a medium-tier firm to being one of the big playersC. from being a medium-tier firm to being one of the small players解析：本题考核“说服某人”的交际用语。
为做好下一阶段的准备工作英语作文
为做好下一阶段的准备工作英语作文全文共3篇示例，供读者参考篇1Preparing for the Next StageAs we move forward to the next phase of our lives, it is important that we take the time to prepare ourselves for what lies ahead. Whether it be starting a new job, going back to school, or embarking on a new adventure, preparing for the next stage is crucial for success.One of the first steps in preparing for the next stage is setting goals. By setting clear and achievable goals, we are able to have a roadmap for where we want to go and what we want to accomplish. These goals can be short-term or long-term, but they should always be specific and measurable.Once goals are set, the next step is to create a plan of action. This plan should outline the steps needed to achieve our goals, including any resources or support we may need along the way. It is important to be realistic in our planning and to be flexible in case things do not go as expected.Another important aspect of preparing for the next stage is to make sure we have the necessary skills and knowledge to succeed. This may mean seeking out additional training or education, gaining work experience, or networking with others in our desired field. By continuously learning and growing, we are able to stay ahead of the curve and adapt to any changes that may come our way.In addition to skills and knowledge, it is also important to take care of ourselves both mentally and physically. This may involve setting aside time for self-care, developing healthy habits, and seeking support when needed. By taking care of ourselves, we are better able to handle the challenges that come with the next stage of our lives.Finally, it is important to stay positive and motivated throughout the preparation process. It is normal to face setbacks and obstacles along the way, but by staying focused on our goals and remaining optimistic, we can overcome anything that stands in our way.In conclusion, preparing for the next stage of our lives is essential for success. By setting goals, creating a plan of action, gaining the necessary skills and knowledge, taking care of ourselves, and staying positive, we can ensure that we are readyfor whatever comes our way. So let’s embrace the next stage with confidence and determination, knowing that we have done everything in our power to prepare for the journey ahead.篇2Preparing for the next stage is essential for success. Whether it's for a project, a career move, or personal development, being prepared can make a huge difference in achieving your goals. In this article, we will explore the importance of preparation and provide some tips on how to do it effectively.Why is preparation important?Preparation allows us to anticipate challenges and plan our responses accordingly. It helps us to set clear goals and make informed decisions. By taking the time to prepare, we can avoid unnecessary mistakes and setbacks.In today's fast-paced world, being prepared is more important than ever. With so many variables and uncertainties, having a solid plan in place can give us a sense of control and confidence. It can also help us to adapt to unexpected changes and think on our feet.How to prepare effectively1. Set clear goalsBefore starting any task or project, it's important to define your objectives. What do you want to achieve? What steps do you need to take to get there? By setting clear goals, you can focus your efforts and stay motivated.2. Create a planOnce you have your goals in mind, create a detailed plan to achieve them. Break down the task into smaller, more manageable steps. Set deadlines for each step and track your progress. A well-structured plan will help you stay on track and avoid procrastination.3. Gather informationTo make informed decisions, you need to gather as much information as possible. Research the topic, talk to experts, and learn from others' experiences. The more you know, the better prepared you will be to face challenges and make the right choices.4. Develop skillsTo succeed in the next stage of your life or career, you may need to develop new skills or improve existing ones. Take courses, attend workshops, or seek mentorship to enhance yourknowledge and abilities. Continuous learning is the key to staying ahead.5. Build a support networkDon't go it alone. Surround yourself with supportive and knowledgeable people who can help you along the way. Seek advice, feedback, and encouragement from friends, family, colleagues, or mentors. A strong support network can boost your confidence and keep you motivated.6. Stay flexibleWhile it's important to have a plan, it's also crucial to remain flexible and open to change. Things don't always go as planned, and unexpected obstacles may arise. Be prepared to adjust your strategy as needed and embrace new opportunities that come your way.ConclusionPreparation is the key to success in any endeavor. By setting clear goals, creating a plan, gathering information, developing skills, building a support network, and staying flexible, you can make the most of the next stage of your life or career. Remember that preparation takes time and effort, but the rewards are wellworth it. So start preparing today and get ready for the challenges and opportunities that lie ahead. Good luck!篇3Preparing for the Next StageAs we move into a new phase of our lives or work, it is important to take the time to adequately prepare for what lies ahead. Whether it is starting a new job, going back to school, or embarking on a new project, proper preparation is key to success. In this article, we will discuss some strategies for effectively preparing for the next stage.First and foremost, it is essential to set clear goals for the next stage. What do you hope to achieve? What are your priorities? By establishing clear objectives, you can better focus your efforts and energy in the right direction. Make sure your goals are specific, measurable, achievable, relevant, andtime-bound (SMART). This will help you stay motivated and on track.Next, assess your current skills and knowledge. Are there any gaps that need to be filled in order to succeed in the next stage? Take the time to identify areas where you could improve and look for opportunities to learn and develop these skills. Thiscould involve taking a course, attending a workshop, or seeking mentorship from someone with relevant expertise.In addition to improving your skills, it is also important to cultivate the right mindset for success. This includes developing a positive attitude, resilience, and a willingness to learn from failures and setbacks. Remember that challenges are opportunities for growth and development. Stay open-minded and adapt to new circumstances as they arise.Another key aspect of preparing for the next stage is building a strong support network. Surround yourself with people who believe in you and your goals, and who can offer advice, encouragement, and assistance when needed. Having a supportive community can make a big difference in your success.Furthermore, take the time to organize your resources and create a plan of action. Break down your goals into smaller, manageable tasks, and schedule them in your calendar. This will help you stay focused and ensure that you are making progress towards your objectives.Lastly, remember to take care of yourself during this preparation process. Make time for rest and relaxation, eat well, exercise regularly, and engage in activities that bring you joy andfulfillment. A healthy mind and body are essential for success in any endeavor.In conclusion, preparing for the next stage requires careful planning, self-reflection, and dedication. By setting clear goals, improving your skills, cultivating the right mindset, building a support network, organizing your resources, and taking care of yourself, you can position yourself for success in the next chapter of your life or work. Good luck!。
关于做准备的英文作文
关于做准备的英文作文Preparing for Success。
Preparation is the key to success. Whether it's a job interview, a test, or a big project, being well-preparedcan make all the difference. In this essay, I will discuss the importance of preparation and provide some tips on howto prepare effectively.Firstly, preparation allows us to be confident and calm. When we are well-prepared, we know what to expect and we have a plan. This reduces anxiety and allows us to focus on the task at hand. For example, if we have prepared for ajob interview by researching the company and practicing our answers to common questions, we will be more confident and less nervous during the interview.Secondly, preparation helps us to avoid mistakes and setbacks. When we prepare thoroughly, we are less likely to make careless errors or forget important details. This cansave us time and energy in the long run. For instance, if we have prepared well for a test by studying the material and practicing with sample questions, we are less likely to make mistakes and more likely to get a good grade.Finally, preparation allows us to be proactive and adaptable. When we prepare for different scenarios, we are better equipped to handle unexpected situations. We can anticipate problems and come up with solutions in advance. This can help us to stay on track and achieve our goals. For example, if we have prepared for a project by creating a timeline and identifying potential obstacles, we can adjust our plan if something unexpected happens.So, how can we prepare effectively? Here are some tips:1. Start early. Don't wait until the last minute to start preparing. Give yourself plenty of time to research, practice, and plan.2. Set goals. Identify what you want to achieve and break it down into smaller, achievable goals. This willhelp you stay focused and motivated.3. Get organized. Create a schedule, make a to-do list, or use a planner to keep track of your progress. This will help you stay on track and avoid procrastination.4. Practice. Whether it's practicing for a job interview, a test, or a presentation, practice makes perfect. The more you practice, the more confident and prepared you will be.5. Get feedback. Ask for feedback from others, such asa teacher, mentor, or friend. This can help you identify areas where you need to improve and make adjustments to your plan.In conclusion, preparation is essential for success. By being well-prepared, we can be confident, avoid mistakes, and be proactive. By following these tips, we can prepare effectively and achieve our goals.。
preparing的用法 -回复
preparing的用法-回复"preparing的用法"指的是"preparing"这个动词在句子中的用法。
动词"preparing"用来表示做准备或筹备事务的行为。
下面将一步一步回答如何使用"preparing"。
首先，让我们来了解"preparing"这个词的基本含义。
"preparing"是动词"prepare"的现在分词形式，意为准备或筹备。
这个词可以用于各种句子结构和语境中，包括陈述句、疑问句和命令句。
它可以表示为个人或集体进行准备的动作。
在陈述句中，"preparing"经常用于描述一个正在进行的动作或一个即将发生的动作。
例如："She is preparing dinner."（她正在做晚饭。
）这个句子表明她正在进行晚饭的准备工作。
这可能包括切菜、烹饪或摆放餐桌。
另外，"preparing"还可以表示一个长期或常规的准备过程。
例如："They have been preparing for the exam for months."（他们准备考试几个月了。
）这个句子表明他们通过长时间的学习和复习来为考试做准备。
我们还可以使用"preparing"来表示筹备一个特定目标或事件的动作。
例如："We are preparing for the wedding ceremony."（我们正在为婚礼筹备。
）这个句子表明他们正在进行婚礼相关的准备工作，如预订场地、挑选婚纱等。
另一个常见的用法是在疑问句中询问关于准备的情况。
例如："Are you preparing for the presentation?"（你在准备演讲吗？）这个疑问句询问对方是否正在为演讲做准备。
国家开放大学《商务英语4》Unit 8 Self-test试题及答案
一、选择填空题（每题10分，共5题）—Okay, what is the decision?—As you know, we have been a privately held, family-owned company for over 120 years,_____________.选择一项：A. and I think it definitely has a bright futureB. but it may be time to consider some major changesC. but the company faces tough competition解析：本题考核“提出建议”的交际用语。
第一说话人询问对方做出怎样的决定，回答者答语的前半句话表明公司的状况，答语的后半句话给出的应是具体的决定，即回答者的建议，只有选项B是针对第一说话人的问题进行回答，“但是可能是该考虑一些重大变化的时候了”，所以答案是B。
正确答案是：but it may be time to consider some major changes—But then we'll have to accept a Board of Directors chosen by our stockholders. Wouldn't that limit us in many ways?—Certainly. But if you consider the massive capital investment that we'll receive, you'll understand that this could take our company —————— .选择一项：A. from being a big firm to being one of the medium-tier playersB. from being a medium-tier firm to being one of the big playersC. from being a medium-tier firm to being one of the small players解析：本题考核“说服某人”的交际用语。
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尽职调查程序
• 包括对公司及其董事和管理人员的尽职调查 • 设有组织良好的资料室和配备专职人员、回应尽职 调查问题和请求很重要
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首次公开发行过程中的常见挑战和风险
中国法律方面的问题 • 公司结构问题
– 国家外汇管理局登记（75号文） – 并购规则（10号令）
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首次公开发行过程中的常见挑战和风险
FPI (海外私人发行人)/CFC(受控海外公司)身份 • 作为FPI是有益的；作为CFC是不利的 • FPI享受SEC规定和证券交易规则的某些豁免 • 多数资产在美国以外的非美国公司为FPI，除非存在以下情 况： – 多数股东为美国居民，且 – 多数高级管理人员或董事为美国公民或居民 • 属以下情况的非美国公司为CFC： – 美国大股东（持股10%或以上）控制着公司 – 由持股价值和投票权确定 * 因此对美国投资者和美国公民董事/高级管理人员要小心对待
• • • •
土地/地产问题 针对具体行业的规定 税务问题 知识产权问题
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首次公开发行过程中的常见挑战和风险
承销安排
• 承销商聘书是必需的吗？ • 协商承销协议
– 补偿问题
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首次公开发行过程中的常见挑战和风险
独立董事
• 证券交易规则（FPI除外，但多数发行人尝试满足 有关要求）
– 董事会中独立董事占多数 – 薪酬和提名委员会仅由独立董事组成 – 审计委员会由至少三名独立董事组成，包括至少一名财务 专家（具有财务/会计经验的注册会计师，美国上市公司的 前首席执行官或财务总监等）
为在美首次公开发行而准备
概况 • 通常的首次公开发行时间表 • 首次公开发行过程中的常见挑战和风险 • 经验丰富的法律顾问的重要性
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通常的首次公开发行时间表
任命承销商和法律顾问 提交红鲱鱼招股 说明书(red herring prospectus) 并开始路演
任命审计机构 启动会议 并开始就 过往期间进行审计
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首次公开发行过程中的常见挑战和风险
抢跑(Gun-jumping)和宣传限制
• • • • • • 未经有效的登记声明不得做出要约或出售（经提交红鲱鱼招股说明书而做出 的口头要约除外） 对广告和宣传的限制自选定承销商之日起适用（静默期 – quiet period） 违反限制规定的后果可包括对投资者承担责任以及首次公开发行被推迟 一般规则 – 在静默期期间，避免非属正常业务范畴的或与以往惯例不符的任 何类型的宣传。 但是存在一些例外/安全港 在静默期期间，一定要在开展以下活动前向律师咨询 – 发布新闻稿 – 开展新的广告活动 – 接受媒体采访 – 参加行业展会 – 任何其他的推广或宣传活动
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首次公开发行过程中的常见挑战和风险
审计延迟
• • • • • • • 账目保管不当 缺乏符合美国一般公认会计准则要求的会计师 收入确认问题 “重大”收购的会计处理 复杂金融工具（如可转换/可赎回债务）的会计处理 应收账款问题（回款证明和平均回款周期） 合并报表问题（如合营公司的财务数据合并报表）
• SEC规定
– 审计委员会仅由独立董事组成
• 寻觅独立董事会花费一定时间
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首次公开发行过程中的常见挑战和风险
行业数据和第三方同意
• 提前考虑是否有必要购买或委托制作行业数 据报告
– 如无已上市的同行业公司，可能需要委托制作有关的行业 报告
• 需要某些资料提供人的同意（其中部分可能 需要公开披露） • 可能还需要招股说明书中列举的客户/供应 商/商业伙伴的同意
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首次公开发行过程中的常见挑战和风险
重大合同和保密请求
• 某些重要的合同必须公开披露 • 可对某些敏感条款（如商业机密）进行删减
– 需同合同对方磋商 – 需SEC的批准
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经验丰富的法律顾问的重要性
• 美国法律顾问推动整个过程 • 至关重要的是深谙首次公开发行流程并熟悉中 国公司的首次公开发行 • 必须具备较强的双语和翻译能力
6
首次公开发行过程中的常见挑战和风险
廉价股问题
• 廉价股(cheap stock) – 以低于公允市场价值的价格 发行的股票（包括行使价格低于公允市场价值的股 票期权） • 发行（或行使）价格和公允市场价值间的差值须作 为薪酬费用 • SEC一般会就在首次公开发行前的12个月内以远低 于首次公开发行价格的价格发行股票/期权提出疑问 • 一般要求第三方估值公司进行估值（如 American Appraisal或Sallmanns）
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首次公开发行过程中的常见挑战和风险
• • • • • • • • • • • 人员和资源不足 审计延迟 廉价股问题 抢跑和宣传的限制 FPI/CFC身份 尽职调查程序 中国法律方面的问题 承销安排 独立董事 行业资料和第三方同意 重大合同和保密请求
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首次公开发行过程中的常见挑战和风险
人员和资源不足 • 合格的财务总监 • 财务官 • 内部审计师 • 法律顾问 • 投资者关系专业人员 • 美国一般公认会计准则会计师 • 基于美国一般公认会计准则的会计制度
审计机构完成 对过往期间财务 报表的审计
首封SEC意见函
首次公开 呈报
决定启动首次 公开发行程序
拟定招股说明书并 开展尽职调查
首次秘密呈交 给SEC
SEC意见和答复程序
完成首次 公开发行
月份
1 2 3 4 5 6*
*注：在中国，首次公开发行程序通常历时6个月以上，主要是由于以下因素所导致的延误：(i)编制合规财 务报表的难度；(ii)公司不熟悉美国一般公认会计准则或国际财务报告准则；和(iii)确定和聘用合资格财务 人员（如在美国一般公认会计准则方面富有经验的财务总监和审计官）的难度。