reading list英国爱丁堡大学市场营销专业读书单
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compulsory and core modules:
Principles of Marketing. 5th Europe Edition,2008 Prentice Hall, Inc(Essential reading)
Author: Kotler, P Armstrong, , J and Wong, V
Global Marketing Managment (Oxford University Press, 2005)(Essential reading) Author: Lee, K and Carter, S
ISBN: 0-
Global Marketing: international edition (Pearson, 5th edition, 2008)(Background) Author: Keegan, and Green, W
ISBN: 33863
Industrial Economics, Basil Blackwell: Oxford(Recommended reading)
Author: Clarke, R
Industrial Organisation(Background)
Author: Lipczinski, J., Wilson, J. & Goddard J. (2005)
Notes: Harlow: Pearson Education Press
The Economics of Business Strategy(Essential reading)
Author: Lipczinski, J. & Wilson, J.
Notes: Harlow: Pearson Ed. Press
Strategic Brand Management. 2nd edition. Prentic Hall International UK Ltd.(Essential reading)
Author: Keller KL
Selection of electronic journal articles(Essential reading)
Author: Various
A Reader in Marketing Communications. Routledge, 2005.(Essential reading) Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ISBN: 0-415-35649-0
Brand Management, FT Prentice Hall,2003(Recommended reading)
Author: Rik Riezebos
ISBN: 0-273-65505-1
Effective Advertising, Sage, 2004(Recommended reading)
Author: Gerald J. Tellis
ISBN: 0-7619-2253-9
Corporate Communications, Sage, 2004(Recommended reading)
Author: Joep Cornelissen,
ISBN: 0-7619-4436-2
Integrated Marketing Communications: A Primer(Recommended reading)
Author: Phillip J. Kitchen, Patrick de Pelsmacker
ISBN: 0-415-31421-6
Celebrity Sells, Wiley, 2004(Recommended reading)
Author: Hamish Pringle
ISBN: 0-470-86850-3
Consumer Behaviour & Culture, Sage,2004(Recommended reading)
Author: Marieke de Mooji
ISBN: 0-7619-2669-0
Customer Relationship Management: Concepts & Tools, Elesevier,2004(Recommended reading)
Author: Francis Buttle
International Business. (8th Edition), London, McGraw-Hill(Recommended reading) Author: Charles Hill. 2011
Global Shift, London, Sage Publications, (6th Edition)(Recommended reading) Author: Peter Dicken. 2010
A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business, London, Sage Publications.(Recommended reading)
Author: George Cairns and Martyna Sliwa. 2008
Global Political Economy, Oxford, Oxford University Press (2nd Edition)(Recommended reading)
Author: John Ravenhill. 2008
International Business (13th Edition, Global Edition), New Jersey, Pearson(Essential reading)
Author: John Daniels, Lee Radebaugh and Daniel Sullivant. 2011
Optional modules:
The goal : a process of ongoing improvement(Background)
Author: Eliyahu M. Goldratt and Jeff Cox
ISBN: 04
Pleasure with products, beyond usability, Taylor and Francis, New York(Background)
Author: Green, and Jordan, (2002)
Emotional Design, Basic Books, New York(Background)
Author: Norman, (2004)
Succeeding with Use Cases: Working Smart to Deliver Quality, Addison-Wesley Object Technology Series, Addison-Wesley Professional(Background)
Author: Richard Denney. (2005).
ISBN: 06
Introduction to quality engineering : designing quality into products and processes(Background)
Author: Genichi Taguchi ; translated into English by the Asian Productivity Organization
Notes: ISBN 45 (limpbound) ISBN 37 (casebound)
Applied data mining, Wiley, London(Essential reading)
Author: Giudici, P. (2003).
Principles of Data Mining, New York: MIT Press.(Recommended reading) Author: Hand, ., Mannila, H. and Smyth, P (2001).
Services Marketing. McGraw-Hill, New York.(Background)
Author: Zeithaml, . and . Bitner (1996):
Services Marketing Management. An International Perspective. John Wiley & Sons, Chichester.(Background)
Author: Kasper, H., P. van Helsdingen and W. de Vries Jr. (1999):