研究生英语读写译教程 第13-show_business原文翻译及课后答案
当代研究生英语读写教程翻译答案上、下册
当代研究生英语读写教程翻译答案上、下册当代研究生英语读写教程翻译答案上、下册【上册】Unit1The possibility of a real market-style evolution of governance isat hand.In cyberspace ,we'll be ab le to test and evolve rules governing what needs to be governed--intellectual property content and access control,Rules about privacy and free speech. Some communities will allow anyone in;other s will restrict access to members who qualify on one basis or another.Those communities that prov e self-sustaining will prosper(and perhaps grow and split into subsets with ever-more-particular int erests and identities).Those that can't survive-either because people lose interest or get scared off--will simply wither away.译:一种真正的市场型管理模式很快成为可能。
在信息空间,我们将能够检验并完善所需要的管理制度----知识产权制度、服务内容与使用权的控制制度、个人隐私权与自由言论制度等。
有些群体允许任何人加入,而有些则只允许符合这样或那样条件的人加入。
能够自持的群体会兴旺发展(或许也会因为志趣与身份日趋特殊,而发展成为几个分支)。
研究生英语读写译第二版1-7课练习参考答案和参考译文
《研究生英语读写译教程》（第二版）练习参考答案及参考译文（注：第二版只有第六单元为全新单元，其余单元只是有些调整。
）各单元练习答案UNIT ONE STAY HUNGRY. STAY FOOLISH. COMPREHENSION1 He dropped out of Reed College because he did not see the value of it. (The answer to the second part of the question is open.)2 Life was tough –he slept on the floor in friends’ rooms, he returned coke bottles and he walked 7 miles to get one good free meal…3 He cited the example to demonstrate that what he had learned in his calligraphy class worked when designing the first Macintosh computer.4 Jobs’ first story tells that the dots will somehow connect in your future. (What you have learned/experienced might help in your future career.)5 He was publicly out. (The company that he and Woz established dismissed him.) The fact that he still loved what he did made him start over again.6 He has learned a good lesson from his failure.7 Do the things we love to do.8 Open.9 Open.10 Open. (We should always want more, never be content and when we want to do something that others say is foolish, do it anyway.)VOCABULARY AND STRUCTUREA1 naively2 curiosity3 combination4 let down5 vision6 baton7 creative8 mirror9 trap 10 inventionB1 drowned out2 tuition3 Commencement4 deposit5 typography6 make way for7 animation8 intuition9 destination 10 divergeC1 follow: orders, rules, advice, fads, an ideal, one’s instinct2 trust in: honesty, the Lord, power, intuition, sixth sense3 wear out, fade out, put out, make out, get out, break out4 play writer/playwright, speedwriter, blog writer, letter writer, editorial writer5 habitual, textual, accentual, sexual, spiritual, conceptual6 shocking, stunning, eye-catching, astonishing, striking, dazzlingSPEAKING: Open.TRANSLATIONA1热烈的鼓掌2波涛汹涌的海面3熟睡4烟瘾大的人5油腻而难消化的食物6烈酒7悲痛的消息8沉闷冗长的读物9〈化〉重水10他在一家法国银行拥有外国人账户。
当代研究生英语读写教程上下册课文译文_嘉成制作
当代研究生英语读写教程上下册课文译文_嘉成制作第一篇：当代研究生英语读写教程上下册课文译文_嘉成制作当代研究生英语读写教程上下册课文译文当代研究生英语读写教程（上）A课文译文当代研究生英语读写教程上下册课文译文让顾客直接支付账单。
当代研究生英语读写教程上下册课文译文一些私人组织和地方团体已经在不声不晌地建立各种标签服务系统，并建立了适合儿童的网站，如“儿童连接”、“儿童空间”等。
具有不同品味和抱有不同价值观念的人如同挑选书刊、杂志一样，可以从网上挑选出适合自己的服务机构。
如果愿意，他们还可以在网上无拘无束地逍遥漫游，完成自己的旅程。
总之，我们的社会需要发展，要发展就意味着我们必须明白，世上没有完美无缺的答案，没有能够解决各种问题的妙方，没有政府认可的安全避难所。
我们不能在地球上建立一个十全十美的社会，同样也不能在信息空间营造一个这样的社会。
但是至少我们可以有个人的选择——也有个人的责任。
当代研究生英语读写教程上下册课文译文当代研究生英语读写教程上下册课文译文男孩的群体比女孩的要大，所包括的人更广泛，也更具有等级特色。
因此，男孩们势必要努力争取不在群体中处于从属地位。
这也许是为什么女人抱怨男人不听她们说话的根源之一。
当女的对男的说“你没有在听”，而男的反对说“我在听”时，常常男的是对的。
这种给人没有在听的印象是由于男女对话方式的不同而引起的。
这种不同在男女各自就位时就已表现出来了。
我对心理学家布鲁斯·多维尔录制的关于儿童与成人分别与他们的同性好友交谈时的录像带进行了研究。
研究发现，无论多大年龄的女孩和成年女性，都采取面对面的姿势，眼睛看着对方的脸。
而各种年龄的男孩和成年男子就座时，相互位置都成一定的角度，眼睛看着屋子别的地方，只有时不时瞥对方一眼。
男性这种看着别处的习惯，可能给女性一种印象，那就是他们没有在听，即使他们在听也会给人以没有在听的印象。
一个年轻的女大学生感到很失望，因为每当她告诉男朋友她想跟他谈谈时，他总是躺在地上，闭上眼睛，并用手臂挡住脸。
研究生英语阅读教程Unit13
The influence of music on society can be clearly seen from modern history. Music helped Thomas Jefferson write the Declaration of Independence. When he could not figure out the right wording for a certain part, he would play his violin to help him. The music helped him get the words from his brain onto the paper. Albert Einstein is recognized as one of the smartest men who has ever lived. A little known fact about Einstein is that when he was young he did extremely poor in school. His grade school teachers told his parents to take him out of school because he was "too stupid to learn" and it would be a waste of resources for the school to invest time and energy in his education. The school suggested that his parents get Albert an easy, manual labor job as soon as they could. His mother did not think that Albert was "stupid". Instead of following the school's advice, Albert's parents bought him a violin. Albert became good at the violin. Music was the key that helped Albert Einstein become one of the smartest men who has ever lived. Einstein himself says that the reason he was so smart is because he played the violin. He loved the music of Mozart and Bach the most. A friend of Einstein, G.J. Withrow, said that the way Einstein figured out his problems and equations was by improvising on the violin.
研究生英语读写教程提高级unit13
研究生英语读写教程提高级unit13In the backdrop of globalization, the exchange and integration of cultures have become increasingly significant. As the world becomes more interconnected, the boundaries that once separated different cultures are gradually disappearing, giving way to a new era of cultural diversity and hybridity. This phenomenon is not merely a product of economic integration and technological advancements; it is also a reflection of the deep-seated human desire to connect, understand, and appreciate other cultures.One of the most significant impacts of globalization on cultural exchange is the ease with which information and ideas can now travel across borders. The internet, in particular, has revolutionized the way we access and share cultural content. Movies, music, books, and other forms of media are now accessible to a global audience, enabling people to experience diverse cultures without leaving their homes. This has not only broadened people's horizons but has also fostered a newfound respect and appreciation for other cultures.However, the process of cultural exchange is not always smooth. Differences in language, values, traditions, and beliefs can sometimes lead to misunderstandings and conflicts. It is, therefore, crucial that we approach cultural exchange with an open and tolerant mindset, respecting the differences while seeking commonalities. By doing so, we can not only avoid misunderstandings but also learn from other cultures, enriching our own cultural identity.Integration, on the other hand, refers to the blending of different cultures into a new, unique cultural identity. This process often occurs when cultures come into contact with each other, resulting in the emergence of new cultural forms and practices. For instance, the fusion of Western and Eastern music styles has given birth to a new genre of music that is both unique and appealing to a global audience. Similarly, the integration of different cuisines has led to the creation of new and exciting dishes that are a testament to the beauty of cultural diversity.In conclusion, the exchange and integration of cultures are inevitable in the age of globalization. It is ourresponsibility to ensure that this process is positive and constructive, fostering mutual understanding and respect among different cultures. By doing so, we can create a more inclusive and harmonious world where the richness ofcultural diversity is celebrated and cherished.**全球化背景下的文化交流与融合**在全球化的背景下，文化交流与融合变得越来越重要。
研究生英语读写译教程习题答案
Unit 1Keys to section A: 1. escort 2. obsessively 3. unseemly 4. baffling 5. trudged 6. simultaneously 7. punning 8. prim 9. trivial 10. ambivalenceKeys to section B:1. A. unobtrusive2. C. submissive3. D. grim4. B. misdemeanour5. C. disapprove6. D. prodigious7. C. trivial8. D. pathetic9. A. simultaneous 10. D. harryingKeys to close5. against 7. clash 10. penalty 1.torments 3. expected 9. tough 2.suspension 4. stick6. fit 8. promiseUnit 3II. V ocabulary and StructureA. 1. consensus 2. biodiversity 3. sustainable 4. transition 5. disparities.6. degradation7. stakeholders8. broker.9. ministerial 10. yieldB. 1.B in line with 2.C inception 3. A. unprecedented 4. B. pave the way for 5. B. intensification 6. D. subsistence 7. A embark on 8. B. mobilize 9.A infuse 10.A fully-fledgedIII. Cloze1. finance2. reduce3.improve4. agencies5. sustainable6. regional7. integration8. instruments9. enterprises 10. mobilizeUnit 51. obsolete2. perils3. turbulent4. stupefied5.concoction6. splinter7. nibbled8. erupt9. suffocated 10. infidelityB. Directions: Choose the word or phrase that best completes each of the following sentences.1.C2.D3.A4. B5.A6. B7.C8. C9. B 10. DIII. ClozeDirections: Fill in the blanks in the following passage by selecting suitable words in proper forms from the Word Bank. You may not use any of the words more than once.1. sphere2. realm3. sacrifices4. manifestations5. exquisite6. involved7. exchange8. accomplished9. object 10. misfortuneUnit 6II V ocabulary and StructureA. 1. consumption 2. conflicted 3. assigned 4. sprawling 5. resort6. incentive7. overlooked8. undervalued9. overall 10. identifyB. 1.C 2.D 3.B. 4.B 5.D 6.C 7.B 8.A 9.C 10.DIII Cloze1. dominate2. symbol3. contrast4. populated5. finished6. tie7. connected8. exceeded9. along 10. becauseUnit 11Keys to section A:1. reconciled2. imperative3. paradox4. existence5. inherit6. formidable7. sensitive8. confess9. Incidentally 10. converselyKeys to section B:1. B2.A3. A4.B5. A6. A7. A8.D9.B 10.CIII Cloze1. partially2. linked3. positive4. increase5. impact6. management7. tolerance8. relieve9. builds 10. reactionUnit 13V ocabulary and Structure:1. insinuate2. amplify3. exploit4. detained5. misconstrued6. inherent7. predisposition8. harbor 9, accommodate 10. around the clock 1-10 1. C 2. A 3. D 4. B 5. B 6. C 7. D 8. A9. C 10. D Cloze:1. declining2.brought on3. raise4. predecessors5. to5. although 7.determinant 8. flood 9. overtaxed 10. moreoverUnit 15II. V ocabulary and Structure:A. 1. formula 2. otherwise 3. recesses 4. cohesion 5. addiction6. nourish7. dispersed8. convert…into9. hitchhike 10. makes… sense.B. 1.C 2.C 3.D 4.B 5.A 6.A 7.C 8.C 9.A 10.DIII. Cloze1. dispute2. alternative3. searching for4. ethnic5. lifestyle6. on behalf of7. corruption8.opportunity9. vision 10.look forward toTranslationUnit 11.把下面的英语段落翻译成汉语。
专业学位硕士研究生英语教程Unit-13词汇及课后答案
Unit 13FriendshipWord Bankaccount：n. a written or spoken description of an event(书面或口头)报告acquaintance: a person that you have met but do not know well相识，熟人affection: a feeling of liking for a person or place友爱，爱情commitment: a promise to do sth. or to behave in a particular way承诺；责任；compatible: able to exist, live together, or work successfully with sth. or sb. else能共处的；能共存的；能相容的conservative: tending not to like or trust change, especially sudden change保守的，守旧的divorce: legal ending of a marriage离婚esteem: respect for or a good opinion of sb. 尊敬，尊重excessive: too much过度的，过多的generality: when what sb. says contains no details, and often very little meaning普遍性，通性intimate: having, or being likely to cause, a very close friendship亲密的mobile: able to move freely or be easily moved可移动的，易变的，机动的pursue: to follow sb. or sth., usually to try to catch or kill them追随；跟随rarity: sth. that is very unusual, or the quality of being very unusual稀有relocate: to (cause a person or company to) move to a new place换一个地方；重新安置reveal: to make known or show sth. that is surprising or that was previously secret展现，显示，揭示，暴露spouse: a person's husband or wife配偶stigma: a strong feeling in society that a type of behavior is shameful耻辱；瑕疵superficial: only on the surface of sth. 表面的；肤浅的transient: lasting for only a short time; temporary短暂的widowed: having become a widow or a widower守寡的；成为鳏夫的Phrases and Expressionsattach to: to connect one thing with another系，连接break up: to stop a relationship(突然)结束encounter with: to meet sb., especially when you do not expect it偶遇end up: to finally be in a particular place, state, or situation, especially without having planned it以...结束，结果为...strike up: to start a conversation or relationship with sb. 交谈起来，结交起来Reading ComprehensionChoose the best for each of the following.1. The authors say that Americans use the word "friend" differently than the way the dictionary defines the word. What do the authors mean by saying so? ( C )A. Americans use the word "friend" in a narrower sense than it is defined in the dictionary.B. Americans use the word "friend" to refer to close friends.C. Americans use the word "friend" in a larger sense than it is defined in the dictionary.D. The dictionary defines the word "friend" in a wrong way.2. Americans have a few close friends because __B___.A. they are lazyB. they do not have timeC. they have many commitments to friendshipD. both B and C3. According to the authors, how do many Americans behave with others even if they are strangers? ( D )A. They tend to be shy.B. They tend to smile.C. They tend to talk easily.D. Both B and C.4. In the United States, marriage relationships are __B___.A. all the sameB. different from couple to coupleC. arrangedD. mature5. The authors say that in the United States remarriage is considered normal, and they point out that grown sons and daughters often encourage their widowed or divorced parents to __C___.A. stay home aloneB. buy goldC. continue to socializeD. travelII. Complete the following summary of the text by filling in the blanks with words. The initial letter of each word has been given to you.Americans use the word "friend" more extensively than what a dictionary defines. A friend might be an (1) acquaintance or an intimate companion. They might call anyone that they know about a friend. They, however, have (2) casual and friendly relationships with many people but develop deeper and closer (3) relationships with only a few. Americans are friendly who easily start conversations with (4) strangers and sometimes share their life stories with them. Due to different cultural backgrounds, American men and women have a (5) variety of relationships. Some might be lifelong friends but without sex contact. Some might live together as sex companions without getting married in the end. Some American (6) couples take themselves as best friends. More (7) divorced or widowed Americans remarried in their old ages.Americans make new friends easily and quickly because of (8) mobility. In general they do not (9) settle down in one place for good. They move from place to place for changing jobs, getting married, (10) attending universities or having children. Many of them do not have everlasting friendship.VocabularyI. Choose the answer that best completes each sentence.1. He had a deep ___D__ for his aunt.A. effectB. kindnessC. heartD. affection2. There has been a drop in public ___A__ for teachers.A. esteemB. affectionC. loveD. interest3. A(n) ___D__ is a person you've met but you would not call him a friend.A. neighborB. friendC. colleagueD. acquaintance4. The institution makes a __C___ to equal pay and opportunities for every employee.A. policyB. planC. commitmentD. schedule5. This software may not be __A___ with older operating systems.A. compatibleB. perfectC. falseD. legal6. Her biography ___C__ that she was not as rich as everyone thought.A. affectedB. recommendedC. revealedD. pointed7. He's a very ___C__ dresser—he always looks like he's wearing his father's clothesA. fashionableB. modernC. conservativeD. fancy8. She gave a thrilling ___B__ of her life in the jungle.A. speechB. accountC. presentationD. lecture9. His dog became his closest ___D__ during the last years of his life.A. enemyB. acquaintanceC. headmanD. companion10. Each of us may __A___ happiness in a very different way.A. defineB. sayC. readD. writeII. Fill in the blanks with the words or phrases given below. Change the form where necessary.superficial end up characterized pursue companionexcessive reveal rare divorce transientmobility encounter stigma break up intimate1. Despite their superficial similarities, the two novels are in fact very different.2. The hunters spent hours pursuing their prey.3. Excessive exercise can sometimes cause health problems.4. They got divorced after only six months of marriage.5. Some neck injuries cause total loss of mobility below the point of injury.6. We encountered quite a few problems at the beginning.7. He started drinking heavily after his marriage broke up.8. He will end up in prison if he steals.9. Steve has many friends but few intimate friends.10. This species of plant is becoming increasingly rare.TranslationPut the following paragraphs into English.1．朋友们都希望相互为伴，对彼此忠诚、无私。
【精品】商务英语Unit13参考答案.doc
Part I Unit 13 CulturesBusinessVocabulary1Please make sure that our order will be executed to the entire A of ourcustomers.A satisfactionB satisfactoryC satisfying C satisfied2The goods A if your L/Chad arrived by the end of this month.A would have been shippedB would be shippedC will be shippedD should have been shipped3Unless otherwise B , we wish to arrange to take out insurance on the shipment against All Risks and War Risk.A instructingB instructedC to instructD instructs4Please tell us A the goods will betransshipped.A whereB whatC whichD who5Please B us how the goods arepacked. A advice B advise C notice D note6Our customers request you Bwhat you mean by "prompt shipment".A explainB to explainC explainingD explained7 B the end of March, we had shipped 2,000 tons of rice to London.A InB ByC atD from8Shipment will be D in May 2007.A leftB startedC set outD effected9Goods will be shipped within one month after C of your order.A receivingB receptionC receiptD received10I t is imperative that all your future credits should allow transshipment and Ashipment.A partialB partlyC in partD parted11S hipment is to be made during March to MayA three equal lots.A inB atC byD on 12irect steamers to your port are few C_______ winter season.A at duringB onCDby13 P lease try your best to ship our orderD that steamer.A forB inC with Dby14 we find _____ C _____ transshipment of your order is not possible.A whenB whatC thatD how15For your order, we have Aspace on S.S. "Mermaid" due to arrive at Hong Kong around May 28.A hiredB boughtC firedD purchased16S ince the transaction is made CFOB basis, you are to ship the goods by asteamer to be designated by us.A atB byC onD in17In our letter of May 5, we made Dclear that shipment is to be effected in June.A youB themC thatD it18Please make efforts to get the goodsC immediately.A to dispatchB dispatchingC dispatchedD dispatch19We have shipped your order on board M/V,which sails B _ your port tomorrow.A atB forC toB to damageD damage Part I D from20 After inspection, we found nine cases A_A damaged C damagingPhrase Translation1企业文化company culture2社会习俗social customs3历史事件historical events4文化意识cultural awareness5全球商务global business6欧盟European Union7发达形象developed image8英美文化Anglo-American culture 9出口业务export business10创新设计original design11原产国country of origin12个人接触personal contact13玩具生产公司toy manufacturing firm 14仓库经理Warehouse Manager15公关部经理Public Relations Manager16行政员工administrative staff17文化冲击culture shock18闲谈small talk19贸易集团trading group20名片business cardPart II Sentence Translation1.T his country is sensitive to how it presents itself to the outside world.这个国家对怎样向外界展示自己的形象非常敏感。
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Vocabulary and Structure:
1. insinuate
2. amplify
3. exploit
4. beyond
5. misconstrued
6. inherent
7. predisposition
8. restore 9, accommodate 10. around the clock
1-10 B A D C B C B C A A
Cloze:
1.declining
2.brought on
3.raise
4.predecessors
5.to
6. Although
7.determinant
8.flood
9.overtaxed 10. moreover
Key to Text B:
Comprehension of the Text
1. B
2. B
3. D
4. C
5. A
Translate the underlined sentences from the passage into Chinese.
1. 大家都知道是怎么回事：再没人关心“真正的”新闻了。
读写水平、文化和品位已
经下降到辨认不出的程度了。
孩子们心智不健全，随时会受到四处潜伏的捕食者的伤害。
2. 一个在诸如枪支管制、医疗补助等一系列问题上存在严重分歧的民族竟然可以在此事上统一口径，一致认为：新媒体，大众文化，现代信息技术,所有这一切危害我们的年轻一代，腐蚀我们的公民生活，摧毁我们一切文明果实。
3. 计算机文化迅速从一个圈外人鲜为人知的边缘反主流文化运动发展成为数以百万民众使用的主流信息来源，这里有老人，有宠物饲养者，宗教人士和年轻人，还有书呆子，网民和全球一些大型企业。
4. 我不相信我们这个民族都成了傻瓜，也不相信我们的孩子比我们笨。
相反，我接触到的孩子，不论是认识的、碰到的，还是互发电子邮件交往的都非常聪明，对于探索和操作复杂的机器很精通，而且一般比他们的父母要宽容，好奇心强和开放。
5. 媒体界的战争该停火了。
我们只得接受事实：现在有更多的信息，传送得更迅速，形式也更多样化，这是我们任何一个人都想象不到的。
我们得好好考虑考虑如何应对。
参考译文
娱乐业
尼尔•波斯特曼
[1]我认识的一位研究生，他很用功。
一次重要考试的前夜，他回到了自己的小公
寓准备再复习一下时，结果却发现，他惟一的一盏电灯坏了，修也修不好。
片刻惊慌之
后，他恢复了平静，也为取得满意的成绩赢得了可能性：他打开电视，关掉声音，背对
着电视机，借助电视机微弱的光线复习第二天要测试的材料。
这是电视机的一个用途—
—成为照亮书页的光源。
[2]我举这样一个不切实际的例子，是要嘲笑那些仍然幻想电视机能够有助于读写
文化的人。
这种幻想完全代表了被马歇尔·麦克卢汉过去称之为的“后视镜”思维：假
定新鲜事物只是旧事物的延伸或扩大；比如汽车，只是一匹快马；电灯，只是一盏明亮
的蜡烛。
在这件事上犯了这样一个错误：完全误解了电视是如何重新界定公共话语的意义。
电视既没有延伸也没有扩展读写文化。
电视是对读写文化的一种攻击。
[3]电视是什么？它允许怎样的交流？鼓励怎样的智力倾向？创造怎样的文化？
[4]要想弄明白这些问题，首先必须区分什么是技术，什么是媒介。
大家或许会认为，技术对于媒介，如同大脑对于思想。
像大脑一样，技术是个物理仪器。
如同思想，
媒介是物理仪器的一种用途。
技术采用某种符号代码，在某种社会环境中找到自己的位置，渗入经济、政治背景之后，技术就成为了媒介。
换句话说，技术只是一台机器，而
媒介是机器创造的社会和智力环境。
[5]当然，像大脑一样，每种技术都有其固有的偏见。
在技术的外壳下，有着对技
术具体用途的先入为主。
只有那些不了解科技史的人才会相信，技术是完全中性的。
每
种技术都有自己的议事日程。
电视这种技术也有偏见。
把电视机用作台灯、看书的桌子、
书柜、甚至是收音机都是可以想象的。
但是电视机至少在美国从未、将来也不会这样使用。
那么究竟什么是电视呢？在回答这个问题时，我们必须明白这里的电视指的不是技术，而是一种媒介。
[6]全球有许多地方，虽拥有与美国相同的电视技术，但作为媒介的电视却是完全
不同。
这些地方的人们大多只有一台电视机；只有一个电视台；电视机并非24小时不
停运转；大多电视节目就是为了直接推行政府的意识形态和政策；没有商业广告，电视
上尽是讲话的人头；电视机的功能更像是台收音机。
基于上述种种原因，这些地方的电
视没有美国电视具有的意义或影响力；也就是说，在这些地方技术的潜能无法挖掘，其
社会影响被控制在最小范围。
[7]美国的情形就不同了。
在自由民主、相对自由的市场经济条件下，电视有了
培育的土壤，图像技术的潜能可以得到充分地开发。
好处之一就是美国的电视节目在全
球大受欢迎。
之所以如此并非是说美国受人爱戴，而是美国的电视人人都喜欢。
[8]此中缘由不难理解。
观看美国的电视节目，会使人想起乔治·萧伯纳第一次见到夜间百老汇大街和42街闪烁的霓虹灯时讲过的话。
他说，如果你不识字，一定会非常漂亮。
”美国的电视每天连续不断地播出成千上万张图片，的确，是美丽的奇观，视觉的盛宴。
网络电视每个镜头的平均时长只有3.5秒，这么算下来，观众的眼睛从不休息，总有新的内容来观看。
另外，美国的电视节目为观众呈现出丰富多彩的主题，几乎不需要任何本领就可以看懂，它主要针对的是观众的情感满足。
即使是讨人厌的商业广告，也是精心制作，配上激动人心的音乐，令人赏心悦目。
毫无疑问，目前世界上最好的摄影是在电视广告中看到的。
换句话说，美国的电视节目倾尽全力为观众提供娱乐。
[9]我并不反对电视节目具有娱乐性，可问题是电视使得娱乐自身成为表现一切经
验的自然方式。
电视机虽然保持观众与世界之间不断进行交流，但观众看到的永远是张
一成不变的笑脸。
电视为观众提供娱乐节目并没有什么问题，可是它把所有的电视节目
都变成了娱乐版，那可就要另当别论了。
[10]关于电视最重要的事实是，大家观看它，这就是为什么它叫电视。
大家看的，
喜欢看的，是活动的图片，是数百万张快速、动态变化的图片。
正因为电视段的本质是
媒介，它必须压制节目的思想内容以满足视觉的需求；也就是说，适应娱乐业的价值观。
[11]电视是我们文化自我认识的主要手段。
因此关键的是：世界如何才能得以正
确呈现取决于电视如何展现世界。
这不仅仅是娱乐成为电视屏幕上一切话语的隐喻，而且，离开屏幕，同样的隐喻依然存在。
[12]这一切意味着我们的文化已经改变了处理事物的方式，尤其针对重要的事物。
娱乐业与非娱乐业之间的界限一天天地更加模糊，文化中话语的性质也随之不断变化。
我们的牧师和总统，医生和律师，教育家和播音员，需要担心的是他们有无娱乐观众的本领，而非满足他们专业学科的需要。
若当初欧文·柏林改动他名曲题目中一个字，他就会像阿道司・赫骨黎一样变成预言家，甚至比他更精练。
他只需写下：没有别的，只有娱乐业。