新《银行网点厅堂客户价值提升》

新《银行网点厅堂客户价值提升》
新《银行网点厅堂客户价值提升》

银行网点厅堂客户价值提升

实战型管理教练-黄俭老师简介:

滨江双创联盟荣誉理事长;上海蓝草企业管理咨询有限公司首席讲师;多家知名企业特聘高级管理顾问。

黄老师多年在企业管理、公司战略规划、市场营销、品牌建设、员工管理、绩效考核、上市公司等等方面有着丰富的实践经验;深刻理解了东西方管理精髓。进入培训教育行业,作为资深培训讲师,在企业内训课、公开课、CEO总裁班等百余家企业和大学课堂讲授战略管理、营销管理、品牌管理等领域专业课程,结合自身的企业实践和理论研究,开发的具有知识产权的一系列新营销课程收到企业和广大学员的欢迎和热烈反馈。听黄老师上课,可以聆听他的职场经历,分享他的成绩,干货多多!课程突出实用性、故事性、新鲜性和幽默性。宽广的知识体系、丰富的管理实践、积极向上、幽默风趣构成了独特的教学培训风格,深受听众欢迎。通过一系列案例剖析点评,使管理人员掌握一些管理先进理念,分析技巧、提高解决问题的能力。

擅长领域:战略管理/领导力系列/ 经典营销/新营销/大数据营销

授课风格:采用情景式教学法,运用相关的角色模拟和案例分析诠释授课内容,理论与实战并举,侧重实战,结合视听教材,帮助学员在理论基础与实践应用方面全面提升。广大的学员认为授课风格为:幽默风趣、条理清晰、实战、理论联系实际。

为今天工作成绩优异而努力学习,为明天事业腾飞培训学习以蓄能!是企业对员工培训的意愿,是学员参加学习培训的动力,亦是蓝草咨询孜孜不倦追求的目标。

过蓝草企业精心准备的课程,学习达成当前岗位知识与技能;晋升岗位所需知识与技能;蓝草企业课程注意突出实战性、技能型领域的应用型课程;特别关注新技术、新渠道、新知识创新型知识课程。

蓝草企业的口号是:为快乐而培训为培训更快乐!

多种形式的优惠和增值快乐的政策和手段,恭请致电,了解详情。

2018年蓝草咨询特别为学员终端客户推出“快乐Plus大礼包”政策(适用范围)

1.2人以上(含2人)同时报名,享受实际报价的90%。

2.5人以上(含5人)同时报名,享受实际报价的80%。

3.学员学习期间可以得到“快乐培训增值礼”

club”会员,会员可以免费参加(某些活动只收取成本费用)蓝草club定期不定期举办活动,如联谊会、读书会、品鉴会等。

草企业“蓝草朋友圈”,分享来自全国各地、多行业多领域的多方面资源,感受朋友们的成功快乐。

员承担成本费用)

club”会员的学员,报名参加另外蓝草咨询举办的培训课程的,可以享受该培训课程9折优惠。

4.学员学习期间可以得到“快乐Plus大礼包”

PDF版)及教材

100元)

蓝草咨询:为快乐培训为培训更快乐!

未尽事宜,恭请致电,了解详情。

课程背景:

旺季营销的核心目的在于通过锁定和提升客户实现提升绩效。银行经营的内外部环境正发生新的变化。从外部环境看:金融脱媒加剧、银行监管更加严格规范、客户资产去储蓄化、互联网时代客户消费需求转变、同业新型竞争模式冲击. . . . . . 从内部环境看:网点客户到访率越来越低,客户存款越来越难留、网点促销活动效果越来越难持续、员工维护客户越来越难. . . . . .

1.大堂流量等待客户该如何高效营销?

2.存量客户该如何激活,如何电话邀约?

3.他行产品收益比我行高的时候怎么办?

4.面对只做理财产品的客户该怎么办?

5.不同的服务营销情境下怎样设计话术?

本课程着重关注网点厅堂营销流程构建以及存量客户和流量客户的价值提升,根据不同的流程和场景设计话术,本课程不仅关注培训课程现场效果,更关注网点实践指导效能,,旨在实现从”渔”(方法)到“鱼”(业绩)的落地。

课程收获:

1. 能够明晰网点旺季营销需提升的方面和路径,增强旺季营销紧迫强。

2. 能够打造网点营销环境和触点营销,营造客户视觉刺激和购买冲动。

3. 能够编制网点不同类型存量客户、流量客户的营销策略。

4. 能够拆解网点不同类型客户营销行为,运用关键营销话术。

5. 能够根据网点存量客户类型高效完成电话营销,高效沟通,实现客户维护和向上营销。

授课特点:

1. 讲师讲解:通过逻辑缜密、深入浅出的讲解演绎让学员充分理解课程要点。

2. 形式多样:培训采取课堂集中培训的形式进行通过案例分析、角色扮演等方式结合脑力激荡、情景演练践使学员充分牢固掌握课堂所学知识。

3. 行动学习:通过实战演练,世界咖啡等方式分析客户,现场操作,训练学员的氛围营造、话术引导和厅堂营销能力。

课程时间:2天,6小时/天

授课对象:银行营销组织与管理人员、网点负责人、理财经理、客户经理、大堂经理、网点其他员工等。

课程大纲

第一讲:银行经营环境的变化

一、银行外部环境的变化

1. 金融脱媒加剧

2. 监管更加规范

3. 资产去储蓄化

4. 消费需求转变

5. 竞争模式冲击

新概念第一册1-30课练习题

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英语宾语从句专项练习 一、从下列A、B、C、D中选择一个正确选项填空。 ( )1. I don't know _____ he will be back home. A. who B. what C. when D. where ( )2. Could you tell me ___________? A. where do you live B. who you are waiting for C. who were you waiting for D. where you live in ( )3. Do you still remember _______? A. that he said B. what he said C. did he say that D. what did he say ( )4. I can't understand ______home without a word (没说一句话). A. why she left B. why did she leave C. why she had left D. why had she left ( )5. She told me the sun ______ in the east. A. rise B. rose C. rises D. had risen ( )6. She asked me if I knew ______. A. whose pen is it B. whose pen it was C. whose pen it is D. whose pen was it ( )7. The manager came up to see __________. A. what was the matter B. what the matter was C. what the matter is D. what's the matter ( )8. Can you tell me ___________? A. where are you doing B. where do you study C. where you were doing D. where you study ( )9. I can't understand _______ her homework at home . A.she left B. why did she leave C. why had she left D. why she had left ( )10. He asked his father _______. A. where it happens B. where did it happen C. how it happened D. how did it happen

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新概念一册1-36课的测试题 一、听力(共20分)  1、听句子选择正确答语(共10分)) 1.. A. Yes, it is. B. It’s good. C. Thank you. D. It’s me. 2. A.book. B. Blue C. Policeman D. table C. No, it isn’t. D. That’s all right. 3. A. It’s red. B. I am fine. C. He is fine. D. Thank you. 4. A. You are welcome. B. It is good. C. Yes, it is. D. No, it doesn’t. 5. A. It is on the table B. It is a cat C. He is Tom. D. She is a housewife. 2 听句子,补全句子中所缺的词语(10分) 6. --- What ______ is your T-shirt? --- It’s ______. 7. The man is _________blue . 8. He is _____. 9. What ____ is Anna? 10. Is this your _____?  二.用am、 is、 are 填空。(20分) 1. I_____ your teacher . 2. That _____ a book . 3. he _____ happy . 4. You _____ a boy . 5. They _____ tall . 6. We _____ good friends . 7. How _____ she ? 8. This _____ Alice . 9. How _____ they ? 10. It ____ a fat cat . 11.How _____ you today? 12.I _____ very well. 13.He _____ a teacher. 14.This _____ a new house. 15.They _____ Bill and Tom. 16.She _____ my sister. 17.The pens _____ red. 18.It _____ a lovely dog. 19.That _____ a door. 20.These _____ my books.

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Guests at this hotel can use the gym at no extra cost. 这家饭店的客人们可以使用健身房,不再额外收费。 (2)adv. 额外地;另外: He usually works extra on weekends. 他通常在周末加班。 They'll charge you extra for room service. 饭菜送到房间是要另外收费的。 She is extra nice to her colleagues these days. 这些日子她对她的同事们特别好。 2.overseas (1)adj. 海外的;国外的: The university recruits a large number of overseas students each year. 这所大学每年招收大量的外国留学生。 This small country depends heavily on its overseas trade. 这个小国在很大程度上依赖于其海外贸易。 (2)adv. 在(或向)海外;在(或向)国外: John is going to work overseas soon. 约翰不久就要出国工作了。 He has never been overseas. 他还从未出过国。

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