(完整版)工商管理专业英语unit13
工商管理专业英语
一、名词解释1. The plan of action is, at one and the same time, the result envisaged, the line of action to be followed, the stages to go through, and methods to use.2. Human needs are states of felt deprivation. Humans have manly complex needs. These include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression.3. Customer value is the difference between the values the customer gains from owning and using a product and the costs of obtaining the product.4. Place, another key marketing-mix tool, includes the various activities the company undertakes to make the product accessible and available to target customers.5. Group technology is a concept that currently is attracting a lot of attention from the manufacturing community.6. Issuing bank is obligated to honor drawings under the L/C regardless of the buyer’s ability or willingness to pay.7. Letter of credit is an instrument issued by a bank on behalf of the importer (buyer) promising to pay the exporter (beneficiary)upon presentation of shipping documents in compliance with the terms stipulated therein.8. Leader ship is a personal relationship in which one person directs, coordinates, and supervises others in the performance of a common task.9. Advising bank. The correspondent bank in the beneficiary’s country to which the issuing bank sends the L/C is commonly referred to as the “advising”.10. Marketing mix is one of the key concepts in modern marketing theory. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.11. Total quality management means a comprehensive approach to quality by everyone in an organization to provide customers with reliable products and services.二、简答1. What are the features of a good plan of action? P30一个好的行动计划有什么特点：（1）统一性，即一个既能面向整体又能顾及各个部分的行动计划。
market leader unit 13
UNIT THIRTEEN CULTURES UNIT THIRTEEN CULTURES MOZART PARTHENON GRE
MARKET LEADER BOOK THREE MARKET LEADER BOOK THREE SPHINX GREAT WALL
Warmer: vocabulary review
These ideas have always been central to Western culture
ancient, primitive, dominant, alien, foreign, indigenous, native, local, national, traditional, African, black, Greek, world, rural, urban, mainstream, underground, wider, bourgeois, working-class, dance, drug, football, academic, business, company, corporate, intellectual, legal, political, professional, religious, scientific, capitalist, computer, consumer, enterprise, materialistic,
The institutions have realised they need to change their culture to improve efficiency and service.
UNIT THIRTEEN CULTURES UNIT THIRTEEN CULTURES MOZART PARTHENON GRE
工商管理-科特勒--chapter-13---service课件
Characteristics of services (1)
1. Intangibility
• Customers cannot ”touch” the product. The marketer must supply with ”tangibles” (Place, people, equipment, communication material, symbols)
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Figure 13.6 Service-Quality Model
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Table 13.3 Customer Importance and Performance Ratings for an Auto Dealership
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Characteristics of services (2)
4. No storage (Perishability)
• Problem – fluctuations in demand
• Influencing demand:
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Figure 13.7 Importance-Performance Analysis
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Managing differentiation
【精品】商务英语Unit13参考答案.doc
Part I Unit 13 CulturesBusinessVocabulary1Please make sure that our order will be executed to the entire A of ourcustomers.A satisfactionB satisfactoryC satisfying C satisfied2The goods A if your L/Chad arrived by the end of this month.A would have been shippedB would be shippedC will be shippedD should have been shipped3Unless otherwise B , we wish to arrange to take out insurance on the shipment against All Risks and War Risk.A instructingB instructedC to instructD instructs4Please tell us A the goods will betransshipped.A whereB whatC whichD who5Please B us how the goods arepacked. A advice B advise C notice D note6Our customers request you Bwhat you mean by "prompt shipment".A explainB to explainC explainingD explained7 B the end of March, we had shipped 2,000 tons of rice to London.A InB ByC atD from8Shipment will be D in May 2007.A leftB startedC set outD effected9Goods will be shipped within one month after C of your order.A receivingB receptionC receiptD received10I t is imperative that all your future credits should allow transshipment and Ashipment.A partialB partlyC in partD parted11S hipment is to be made during March to MayA three equal lots.A inB atC byD on 12irect steamers to your port are few C_______ winter season.A at duringB onCDby13 P lease try your best to ship our orderD that steamer.A forB inC with Dby14 we find _____ C _____ transshipment of your order is not possible.A whenB whatC thatD how15For your order, we have Aspace on S.S. "Mermaid" due to arrive at Hong Kong around May 28.A hiredB boughtC firedD purchased16S ince the transaction is made CFOB basis, you are to ship the goods by asteamer to be designated by us.A atB byC onD in17In our letter of May 5, we made Dclear that shipment is to be effected in June.A youB themC thatD it18Please make efforts to get the goodsC immediately.A to dispatchB dispatchingC dispatchedD dispatch19We have shipped your order on board M/V,which sails B _ your port tomorrow.A atB forC toB to damageD damage Part I D from20 After inspection, we found nine cases A_A damaged C damagingPhrase Translation1企业文化company culture2社会习俗social customs3历史事件historical events4文化意识cultural awareness5全球商务global business6欧盟European Union7发达形象developed image8英美文化Anglo-American culture 9出口业务export business10创新设计original design11原产国country of origin12个人接触personal contact13玩具生产公司toy manufacturing firm 14仓库经理Warehouse Manager15公关部经理Public Relations Manager16行政员工administrative staff17文化冲击culture shock18闲谈small talk19贸易集团trading group20名片business cardPart II Sentence Translation1.T his country is sensitive to how it presents itself to the outside world.这个国家对怎样向外界展示自己的形象非常敏感。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者（通常包括CEO, COO, CFO, CIO等） Strategic goals 战略目标（全局的、总体的目标） Middle managers 中层管理者（通常包括部门经理、分公司经理等） Tactical objectives 战术目标（部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor（发起者主 办 者 ） , team leader, or internal consultant（顾问）. 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.
工商管理专业英语Unit1-3课件
Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
剑桥商务英语资料Unit 13
Unit 13 Money13.1 Negotiating(n.談判）the priceA. Vocabulary1. Three different situations(1) in a business meeting, price negotiable（adj.可磋商的）;in a personal arts and crafts (n.手工/工藝）store, price negotiable;in the regular(adj.規則的/有秩序的）run by a company or a government, price fixed(adj.固定不變的）.(2) The type of things that are variable(n.變數，adj.可變的）when a customer and supplier are negotiating the price of an article.Eg. Delivery dates, quantity, method of payment, packaging, methods of delivery, insuranceB. Listening (略)backlog n. 积压未办之事，积压的工作My secretary can not cope(vi. 竟爭，對抗，克服）with the backlog of paperwork.reduction ❒♓♎✈☞☯⏹ n. 缩小；减少somewhere between 大约[大概，略多于，略少于]（某数）C. Grammar(1) Model Sentence:Will you give me a discount if I pay cash?But if you’re prepared to wait, we’ll give you a reduction in price.(2) 在以when, after, before, as soon as等引导的时间状语从句和在以if, unless, once等引导的条件状语从句中，用一般现在时表示一般将来时。
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• bar code: n. A code representing characters by sets of
parallel bars of varying thickness and separation that are read optically by transverse scanning. 条形码
定制的
• distributor: n. One that markets or sells merchandise,
especially a wholesaler. 发行者，销售者
• consolidator: n. 集运人 • replenishment: n. to fill up again 补给，补充 • stock up: 采购，囤积 • bin: n. A container or enclosed space for storage 箱柜 • designated: adj. To point out or call by a special name指定
Business School of Nankai University
Text
• Today, more and more companies are adopting the concept of integrated logistics management. This concept recognizes that providing better customer service and trimming distribution costs requires teamwork, both inside the company and among all the marketing channel organizations. Inside the company, the various functional departments must work closely together to maximize the company’s own logistics performance .The company must also integrate its logistics system with those of its suppliers and customers to maximize the performance of the entire distribution system.
or team to achieve a common goal. 协同工作
• warehousing: n. To place or store in a warehouse,
especially in a bonded or government warehouse. 仓库贮存
• interact: v. To act on each other: 互相作用 • inverse: adj. Reversed in order, nature, or effect. 相反的 • stock-out: n. 脱销 • trade-off: 交替使用 • harmonize: v. To bring or come into agreement or harmony.
➢ Supply chain management: Supply chain management is the integration of all the facilities, functions, and processes associated with the production of goods and services all the way from suppliers to customers or end-users. 供应链管理
使协调一致
• counterpart: n. One that has the same functions and
characteristics as another; an opposite number: 对手方相应的人 或物
Business School of Nankai University
Glossary
• apparel: n. Clothing, especially outer garments; attire. 服饰 • dock: n. A pier; a wharf. 码头 • tailored: adj. Made by a tailor; custom-made. 剪裁讲究的，
Business School of Nankai University
Key Terms and Concepts
➢ Integrated logistics management: Integrated logistics management is a logistics concept that emphasizes the teamwork, both inside the company and along all the marketing channel organizations, in order to maximize the performance of the entire distribution system 综合物流管理
Unit 13 Integrated Logistics
Management
作者：南开大学商学院 李桂华
Business School of Nankai University
Glossary
• logistics: n. 物流学 • trimming: n. The act of one thatCooperative effort by the members of a group
Business School of Nankai University