工商管理专业英语

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(完整版)工商管理专业英语unit10

(完整版)工商管理专业英语unit10
➢ Total customer value: The total of all of the product, services, personnel, and image values that a buyer receives from a marketing offer.
➢ Total customer cost: The total of all the monetary, time, energy, and psychic costs associated with a marketing offer.
Business School of Nankai University
Text
More than 35 years ago, Peter Drunker insightfully observed that a company’s first task is “to create customers.” However, creating customers can be a difficult task. Today’s customers face a vast array of product and brand choices, price, and suppliers. The company must answer a key question: How do customers make their choices?
➢ dissatisfied: adj. Feeling or exhibiting a lack of contentment or satisfaction. 不满意的,不高兴的感觉或流露不满意或不满足的
➢ consistently: adv. 一贯地, 一向, 始终如一地 ➢ vow: v. To declare or assert: 宣称或断言: ➢ switch: v. To shift, transfer, or divert 改变转变、转移或改换 ➢ affinity: n. A natural attraction or feeling of kinship. 共鸣,吸引

工商管理专业英语Unit 2 The Scope of Managem

工商管理专业英语Unit 2 The Scope of Managem
• 那些努力设想并定义未来的企业往往比那 些仅仅对现状做出简单回应的企业更有优 势。
整理课件
5
Glossary
• mission ['miʃən]
• n. 使命、任务、代表团 • v. 派遣、传教
• e.g. A starting point is to write a
mission statement that defines why
affordable transportation available to
every person. • 亨利· 福特设想制造出每个人都能负担得起
的交通工具。
整理课件
4
Glossary
• strive [straiv]
• v. 奋斗、努力 strive after/for为...奋 斗 strive toward 向...奋进
整理课件
10
Glossary
• interpersonal [.intə'pə:sənl]
• adj. 人与人之间的、人际关系的
• e.g. Managers also employ skills that
fall into three basic categories:
interpersonal,
Unit 2 The Scope of Management
整理课件tail [in'teil]
• v. 使必须、带来、伴随 • n. 限定继承权 • e.g. Management entails planning,
organizing, coordinating, leading, and controlling resources to efficiently reach these goals. • 管理需要计划、组织、协调、领导和控制 资源来有效地达到这些目标。

工商管理专业英语答案

工商管理专业英语答案

工商管理专业英语答案【篇一:工商管理专业英语(郑琦,华东师范大学出版社)课后习题及翻译】翻译contingent dynamic conflict compromise interdependent reliancepopularitysufficientinsightsgeneralizememoirsclassic management sciencebehavioralintegrate sole1、the managers described their own experiences and triedto (generalize) the principles they believed could be applied in similar situations.管理人员描述了自己的经历和试图推广的原则,他们认为可以应用在类似的情况下。

2、even today ,a great deal of what we know about management comes from the autobiographies and (memoirs)of men and women who are or have been practicing managers.甚至在今天, 我们所了解的管理学也都出自于那些管理人员的自传和论文集。

3、according to the text ,the three well-establishedapproaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (managementscience)approach,which focus on the task of production and operations.根据本文,管理思想中有三个行之有效的方法,分别是古典方法、行为方法和管理学科学方法,其中古典方法专注于管理工作和组织的任务,行为方法专注于管理人的任务,管理学科学方法专注于生产和运营的任务。

工商管理专业英语unit1-The-Evolut

工商管理专业英语unit1-The-Evolut
• sole: adj.Of or relating to only one individual or group; exclusive: 单独的.
• reliance: n.The act of relying or the state of being reliant. 依赖依靠
• sufficient: adj. Being as much as is needed. 充足的 • characteristic: n. A feature that helps to identify, tell
Unit One The Evolution of Management as a Field of Study
Glossary
• evolution: n . The process of developing. 发展 • generalize: v. To infer from many particulars. 概括. • autobiography: n. The biography of a person
➢ Behavioral Approach (to Management)
also called behavioral school to management, (管理学) 行为(研究)方法 here it refers to a body of literature characterized by its concern for human behavior in the work environment. The school’s primary means for acquiring knowledge is scientific method, with emphasis on research. Chronologically, the behavioral approach to management thought followed the classical approach. Its first phase was identified with human relations theory, popular in the 1940s and early 1950s. Its second phase was the behavioral science approach, which came into popular use in the early 1950s.

工商管理专业英语

工商管理专业英语
envision v. 想象、设想、展望 They envision an equal society, free of poverty and disease.
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者(通常包括CEO, COO, CFO, CIO等) Strategic goals 战略目标(全局的、总体的目标) Middle managers 中层管理者(通常包括部门经理、分公司经理等) Tactical objectives 战术目标(部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor(发起者主 办 者 ) , team leader, or internal consultant(顾问). 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.

工商管理专业英语Unit1-3课件

工商管理专业英语Unit1-3课件

Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然,富有远见并不是成功的保证。
2.通常,一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们,这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. (提高专业 英语阅读理解水平以及运用能力)

工商管理专业英语Unit4-What

工商管理专业英语Unit4-What
formal work groups shown on an organizational chart.
• 第一,组织中的大部份工作可以毫不夸张地说是由群体完 成的,无论是短期工作队或是在组织表格中标明的正式工 作群体。
a
22
Glossary
• predict [pri‘dikt]
• v. 预言、预报、预知、预测 • e.g. We are therefore interested in predicting and explaining the
a
16
Glossary
• subset [‘sʌbset]
• n. 子集
• e.g. These organizational behaviors are important because they
represent a subset of people-related operative goals which help
due to lack of patronage, it ceases to be an organization.
• 然而,如果你最喜欢的饭店或酒馆由于缺少客人光顾而关 门,那么它就不再是一个组织了。
a
5
Glossary
• impact [‘impækt,im’pækt]
• n. 影响、冲击力 • v. 冲击、撞击、产生影响 • e.g. Particular technologies have an important impact on the
Unit 4 What is Organization behavior?
a
1
Glossary
• beast [bi:st]
• n. 兽、畜生、凶残的人

高考英语职业名词分类汇总

高考英语职业名词分类汇总

高考英语职业名词分类汇总在高考英语中,职业名词是一个常见的题型,涉及到各个行业和职业。

了解职业名词的分类和相关知识,对于高考英语的备考非常重要。

下面将详细介绍高考英语职业名词的分类。

一、工商管理类1. 管理者/主管 - manager/supervisor2. 行政人员 - administrative staff3. 会计师 - accountant4. 接待员/前台 - receptionist5. 财务经理 - financial manager6. 人力资源专员 - human resources specialist7. 市场营销经理 - marketing manager8. 国际业务经理 - international business manager9. 销售代表 - sales representative10. 项目经理 - project manager二、教育类1. 教师 - teacher2. 幼儿园老师 - kindergarten teacher3. 学校校长 - school principal4. 教育顾问 - education consultant5. 辅导员 - counselor6. 教育研究员 - educational researcher7. 高中生辅导员 - high school guidance counselor8. 大学教授 - university professor9. 课程设计师 - curriculum designer10. 校外培训员 - extracurricular trainer三、医疗保健类1. 医生 - doctor2. 护士 - nurse3. 外科医生 - surgeon4. 牙医 - dentist5. 心理咨询师 - psychologist6. 助产士 - midwife7. 药剂师 - pharmacist8. 康复治疗师 - physical therapist9. 保健专家 - health specialist10. 医学研究员 - medical researcher四、科技类1. 工程师 - engineer2. 计算机程序员 - computer programmer3. 网络管理员 - network administrator4. 数据分析师 - data analyst5. 软件开发人员 - software developer6. 电子工程师 - electrical engineer7. 信息安全专家 - information security specialist8. 网络安全专家 - network security specialist9. 科学家 - scientist10. 技术支持 - technical support五、艺术类1. 演员 - actor/actress2. 歌手 - singer3. 舞者 - dancer4. 画家 - painter5. 摄影师 - photographer6. 剧作家 - playwright7. 设计师 - designer8. 影视制作人 - filmmaker9. 音乐家 - musician10. 雕刻家 - sculptor六、法律类1. 律师 - lawyer2. 法官 - judge3. 检察官 - prosecutor4. 法律顾问 - legal advisor5. 合同专员 - contract specialist6. 仲裁员 - arbitrator7. 司法调查员 - forensic investigator8. 刑事辩护律师 - criminal defense lawyer9. 知识产权律师 - intellectual property lawyer10. 法案撰写员 - bill drafter七、体育类1. 运动员 - athlete2. 教练 - coach3. 裁判 - referee4. 体育记者 - sports journalist5. 运动理疗师 - sports physical therapist6. 足球运动员 - soccer player7. 游泳教练 - swimming coach8. 体育评论员 - sports commentator9. 体育营销经理 - sports marketing manager10. 体育科学家 - sports scientist八、媒体与传播类1. 记者 - journalist2. 编辑 - editor3. 出版商 - publisher4. 广播主持人 - radio/TV host5. 公关专员 - public relations specialist6. 社交媒体经理 - social media manager7. 广告创意总监 - creative director8. 摄影记者 - photojournalist9. 网络内容创作者 - content creator10. 传媒分析师 - media analyst九、公共服务类1. 警察 - police officer2. 消防员 - firefighter3. 社会工作者 - social worker4. 心理咨询师 - psychologist5. 社区服务人员 - community service worker6. 图书馆管理员 - librarian7. 公园管理员 - park ranger8. 城市规划师 - urban planner9. 环境保护专家 - environmental protection expert10. 海关官员 - customs officer十、其他职业1. 翻译 - translator2. 导游 - tour guide3. 飞行员 - pilot4. 宇航员 - astronaut5. 军事人员 - military personnel6. 宗教领袖 - religious leader7. 艺术家 - artist8. 作家 - writer9. 发明家 - inventor10. 探险家 - explorer以上是高考英语职业名词的分类汇总。

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工商管理专业英语重点一.名词解释:1.what is a manager?答: A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the organization’s goals.2.What is the difference between middle managers and first-line managers?答:The heavier emphasis onmanaging group performance and allocating resources represent the most important differences between first-line ang middle managers.3.How can you characterize top-managers’ work?答:Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on top managers can be intense.4.What is the one of natural outcomes of outsourcing?答:Modular corporations come into being.二.选词填空1.Adrian was in charge of the allocation of available funds.2.Our firm is oriented towards the export side of the business.3.The on-time delivery of goods is required in the contract.4.The graphic displays will be heloful to illustrate the increase of the output.panies cannot survive fierce competition without innovative personnels.6.Keeping the accounts is part and parcel of my job.7.The CEO and other high-level executives are often referred to as top management.8.The tasks that managers do include planning,organizing,leading,andcontrolling the work of an organization.9.Functional managers supervise employees having expertise in one area,such as accounting,human resources,sales,finance,marketing,or production.10.general managers are responsible for the operations of a more complex unit,such as a company or a division.11.He carried out a number of frauds on trusting people who lent him money..12.He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur.13.They could not tell the commcnding officer from his subordinates.14.The two old rivals vie for the frist place.15.Some people cannot be trusted to work wihout supervision.16.Half of the medical supplies have already been allocated to the victims of the earthquake.17.Can you differentiate this kind of rose from the others?18.The factory has laid off workers because of the drop in sales.19.They were blame for their failure to hold down expenditure.20.The company has slashed the costs of the project in order to seize the last chance to survive.21.The company is trying to diversify its range of products so that they can get more market shares.22.Mr. Black realized that his company was in dire straits and it went beyond him to deal with the whole situation.23.Tom, my next door neighbor, is exempt form military service because of his poor health.24.With the economic environment improved , his company’s sale in that area is getting less susceptible to the crisis.25.Mr.White declared that he was not liable for his partner’s debts.26.The employees sued their manager for breach of contract.27.If we cannot keep on holding the edge in the services, we’ll lose our share in market.28.Nowadays, the manufacturing industry cannot make do without services.29.To merge or not to merge—that’s the question. The board of the company has deferred the decision to do it.30.A country’s infrastructure services must develop with its economic growth because no advanced society can be without these services.31.三.翻译英译汉:1.Sometimes, though, a first-line manager is a recent college graduate who is responsible for the work of both hourly employees and professionals. Such a first-line manager is likely to have little hands-on experience. Lack of experience isn’t a problem if the new manager is willing to learn and has the competence to communicate with diverse types of people , to coach and counsel subordinates, and to provide constructive constructive feedback.答;然而有时一个第一线经理是新来的大学毕业生,负责管理计时雇员和专业人员的工作。

这样的第一线经理可能很少有亲身的经验。

缺少经验不一定是麻烦,但这要求新经理乐于学习,并且有能力和不同类型的人打交道,培训和指导下属,并提供建设性的反馈。

2.managers and acquisitions兼并与收购3.corporate restructuring公司重组4.downsizing缩编5.outsourcing decision外包决策6.modular corporation组件公司7.unit cost of production单位生产成本8.strategic alliance 战略联盟9.overhead管理费用petitive advantage竞争优势work form of organization网络型组织(结构)汉译英1.社团community2.首席执行官chief executive officer3.常务董事managing director4.流行价格prevailing price5.监督员supervisor6.市场份额market share7.计算机程序员computer programmer8.管理能力managerial competency9.保险业务员insurance agent10.资源配置allocation of resources11.新闻广播员newscaster12.任务小组task force13.销售合作人sales associate14.收入,税收revenue15.管理,管理人员management16.工作框架work setting17.电话营销中心telemarketing center18.顾客投诉customer complaint19.业绩评价标准evaluation criteria for performance20.具体运作计划specific operational plans21.分派权力与责任delegate authority and responsibility22.协调进度与资源coordinate schedules and resources23.商务合作人business associate24.财务崩溃financial debacle25.刺激业务增长spur the growth of the business26.监督现场工作supervise on-site work27.生物芯片混合了计算机技术和生物科学,是通过新网络企业创造的最令人兴奋的产品中的一种。

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