14建设21世纪企业文化

Building Up 21st-Century Corporate Culture Related Vocabulary企业文化corporate culture传统文化 traditional culture文化因素 cultural factor非文化因素 non-cultural factor价值观念 concept of values伦理准则 code of ethics行动准则 code of conduct.行动标准 standard of conduct思维方式 way of thinking行为方式 way of behaviour思想支柱 ideological prop认同 identity共识 common understanding;, common ground明智选择 wise selection; wise choice重大主题 major theme动力 driving force灵活性 flexibility社会主题 main theme of the society整合效应 integrative effect; effect of integration学习型组织 learning organization学习动力 motivation of learning建设文化 to build up a culture培养文化 to foster one's culture形成企业文化 to form a corporate culture保持传统 to maintain one's tradition; to retain one's tradition保持传统文化 to maintain one's traditional culture;to retain one's traditional culture放弃传统文化 to abandon one's traditional culture;to give up one's traditional culture改造传统文化 to remould one's traditional culture;to revise one's traditional culture保持积极因素 to maintain the positive factors保持特点 to keep one's characteristics摈弃消极因素 to discard the negative factors界定 to define提高生产力 to raise the productivity树立良好形象 to set up an excellent image创造物质财富 to create material wealth扩大营业范围 to enlarge the extent of business做改变 to make alterations保持不变 to remain unchanged享有平等机会 to have equal opportunities产生不利影响 to make unfavourable effects upon应付复杂形势 to deal with the complicated situations集…于一体 to incorporate.., into one body符合要求 to meet the demand充分考虑 to give sth one's fullest consideration优先考虑 to give priority to探索 to try to find out弄清 to make out概括 to summarize; to generalize配置 to deploy失去活力 to become lifeless; to lose one's vigour and vita尝试风险 to venture; to take a risk不畏风险 to be not afraid of any ventures容忍错误 to tolerate mistakes承受失败 to endure failures升华 to elevate强化理念 to intensify one's concepts提高竞争力 to enhance one's competitiveness继承传统文化的精华 to carry forward the essence of ourtraditional culture弘扬传统文化的精华 to exploit the essence of our traditional culture 吸纳外国文化的优秀成 to absorb the excellent achievements of foreigncultures适合我国国情 to be suitable for the concrete situations of our country 具有中国社会主义特色 to be characterized by China's socialism营造环境 to build up an environment延长运行期限 to prolong one's operation time延长生命周期 to prolong one's life cycle立于不败之地 to remain invincible发表意见 to voice one's opinions; to state one's views;to air one's views生命周期 life cycle,世界秩序 world order全球化globalization; to be globalized经济全球化 economic globalization跨国流动 transnational flow跨地区流动 transregional flow可持续发展 sustainable development经济危机 economic crisis工业经济 industrial economy技术因素 technological factor非技术因素 non-technological factor生产要素 essential factors of production生产规模 scope of production生产成本 cost of production; production cost先进技术 advanced technology技术创新technological innovation先进管理 advanced management人力资源 human resources战略资源 strategic resources关键资源 crucial resources高科技 high technology高科技企业 high-tech enterprise企业家 entrepreneur管理者 administrator经营者 manager知识管理 knowledge management '企业管理 business management; business administration 经营管理模式 patterns of administration and management 管理方法 way of management营销理念 concepts of marketing组织方式 mode of organization组织者 organizer领导结构 structure of leadership决策者 policy-maker; decision-maker顾客；客户 customer;- patron; buyer顾客至上 patrons first运行 operation专利 patent革新 innovation探索 exploration风险 venture全球市场 global market市场竞争 competition for market核心竞争力 nucleus competitiveness竞争环境 environment of competition技术竞争technological competition产品结构structure of a product产品形式 form of a product全面改观 all-round transformation; overall transformation 电讯 telecommunications网络集成 network integration软件开发 software development and research上市公司 listed company美国纳斯达克上市公司 U. S, Nasdaq-listed company管理为中心的公司 management-centred company以产品为中心的公司 product-centred company以客户为中心的公司 user-centred company格局patterns态势situation人工成本 cost of labour营销成本 cost of marketing亲和力 amicability可变的 changeable; variable几乎 almost; nearly; virtually; practically可怕的景象 terrible sight; terrible picture翻天覆地的变化 radical change; earth-shaking change;world-shaking change不可避免地 inevitably有远见的 foresighted更精确地说 to be more exact对照之下 in contrast在全球范围内 on a global scaleA: Our corporation is a high-tech enterprise that incorporates telecommunications, network integration, and software development and research into one body, and it is also a U.S. Nasdaq-listed company. In recent years, our business has developed rapidly, and at the same time our corporate culture has gradually grown into maturity. In the 21st century, well have more opportunities and be faced with more serious challenges. To keep our company alive and prosperous, we need to build up a new-type corporate culture that can meet the demand for the development in the 21st century. You are a famous expert on the study of the theory of corporate culture in our country. I'd like to hear your views on the issue concerning corporate culture. My first question is how to define corporate culture.B: To my mind, corporate culture refers to an enterprise's concept of values, code of ethics and standard of con duct. That is an enterprise's way of thinking and way of behaviour. In conclusion} corporate culture is the ideological prop with which an enterprise seeks for survival and prosperity. A: Why is corporate culture so important to an enterprise?B: To create material wealth and enlarge its scope of business, an enterprise has to depend on its advanced technology and advanced management. This involves technological factors, or in other words, non-cultural factors. To set up an excellent image and do a good service to the society, an enterprise mainly depends on the ideology, spirit, quality and efficiency of its personnel, including its leadership and staff members. This involves non-technological factors, or to be more exact, cultural factors. Having examined the history of some world-famous companies, we find that an enterprise requires the guarantee of both technological factors and cultural factors in its development. It is far from enough for an enterprise to be equipped merely with advanced technology and advanced management. What is more important, it calls for its own culture. Making full use of a new patent or an innovation, an enterprise can raise its productivity at a high speed. Generally speaking, technological factors are changeable while cultural factors remainvirtually unchanged. This is because science and technology are international, which find no boundary between countries. So far as technological factors are concerned, Chinese, Japanese, American and German companies have equal opportunities. In contrast, corporate culture, as a component part of a nation's culture, is more closely related to its national traditions and values.A: The world order has been transforming rapidly. In the 21st century, competitions between countries are getting more and more fierce. And different countries are becoming more and more dependent upon each other. As economy tends to be globalized, crisis in one region will make unfavourable effects upon all the other countries and regions in the world. The economic development also may produce influences upon the cultures of various countries. Can you elaborate on how to deal with traditional culture? B: In the present changing world, each culture is faced with three choices. That is whether a nation is going to maintain, abandon or remould its traditional culture. Actually; if a nation keeps its traditions unchanged, it can hardly meet the oncoming challenge. If a nation totally gives up its traditional culture, it will have no identity and no culture of its own. What a terrible sight it will be! The wise selection for a nation is to revise its traditional culture, that is, to maintain the positive factors and to discard the negative ones of its traditional culture. A culture must be ready to learn good things from other cultures and at the same time keep its own features.A: What is the relationship between the entrepreneurs and their corporate cultures?B: From the experience of the high-tech enterprises in our country, we can find there have appeared a large number of entrepreneurs in the course of their high-speed development. As administrators and managers of their enterprises, they have higher competence and intelligence, stronger capacity in administration and management, and keener consciousness of creativity and exploration. As a result, they have produced more influences on the establishment and development of their corporate cultures. To survive and thrive, they have learned from the internationally-renowned companies in the West and fostered their own corporate cultures. As organizers and policy-makers of their own enterprises, they have become mature in the administration and management of their own enterprises. They are capable of dealing with the complicated situations in the competition for market. At the same time, they have also had their staffs' quality tremendously improved.A: I know that in the world there are various kinds of companies, each of which has its unique corporate culture.B: Though companies may differ in corporate culture, there exist similarities. First, a company must have the concept of "The customers are God", serving them wholeheartedly, and trying hard to create values for them,. Second, the leadership of the company must educate their staffs to be equipped with the consciousness of "Quality comes first,", knowing that the good quality of their products and services is the guarantee of the survival of their enterprise. Only if they keep improving their quality, can they develop their enterprise. Third, the company must advocate the spirit of teamwork, and require its staffs to cooperate with one another. In a highly organized modem society, if the staffs of a company fail to collaborate with each other, it will not be able to make any progress, and instead, it' may die out. Fourth, the leadership of the company must show concern for their staffs, providing them with a good environment for their work and learning.A:What changes will take place concerning the model of the 21st-century corporate culture?B: The theory of corporate culture is a kind of theory of modern business management, which originated from the U.S. in the late 70% of the 20th century. It can be said that corporate culture is a product of the era of the industrial economy. Radical changes have taken place over the last few decades. When we try to find out how to build up a new-type corporate culture that will meet the demand of the development in the 21st century, we should first make out what is the tendency of economic development in the new century. I'll summarize this tendency into such major themes as economic globalization, knowledge-based economy, and sustainable development. There are some different opinions among experts in how to look at the economic development of the 21st century. However, they can find out common understanding. With the rapid development of the new technological revolution with information technology as its core, humankind is gradually entering into the era of new economy. As the most crucial strategic resource, knowledge has become a more important economic factor than raw materials, capital and labour force. People will regard knowledge as the main driving force for economic growth. In the meantime, the transnational and transregional flow of capital, commodities, service, technology and talents has become quicker, freer and more widespread. Thishas enabled humankind to deploy the essential factors of production on a global scale, and even turned it into reality. The tendency of the development of new economy mentioned above will change the patterns and situations of the global market, and also change the environment of competition and the rules of games for 'enterprises, thus finally bringing about an all-round transformation of the patterns of administration-and management, the concepts of marketing, and the structures and forms of products for all the enterprises. And on the other hand, the traditional mode of organization, the structure of leadership and the way of management will gradually become lifeless. Therefore we can be sure that the model of the 21st-century corporate culture will differ to a great extent from the traditional model of corporate culture in the industrial economy, so far as the basic concepts of values and the concrete codes of conduct are concerned.A: How do you think we should build up a new-type corporate culture that will meet the demand of the development in the 21st century?B: Our enterprises must carry forward and exploit the essence of our traditional culture, absorb the excellent achievements of foreign cultures, and build up a corporate culture that is suitable for the concrete situations of our country and characterized by China's socialism. First, our enterprises must engage in building up an environment of corporate culture that is rich with the consciousness of creativity, in accordance with the demand of the development of knowledge economy. In the new century, the scope and the cost of production will no longer be important factors. Creativity and flexibility will replace them and mm into important resources. I The consciousness of creativity will be intensified and elevated into a major theme of the society. Second, our entrepreneurs should be encouraged to venture. With the rapid development of high technology, ventures will inevitably be found everywhere in technological innovation and technological competition. So our enterprises must be able to tolerate mistakes and endure failures, thus forming a corporate culture with which we fear no ventures. Third, the enterprises must intensify their concepts of knowledge management and enhance their nucleus competitiveness. In the age of knowledge-based economy, knowledge as a new type of capital will become the crucial resource for the survival and prosperity of an enterprise. It is necessary for our enterprises to do a better job in developing, utilizing and sharing the knowledge resources. Fourth, an enterprise must give full play tothe integrative effect of its staff as individuals and the whole team, and turn itself into a learning organization. In the new century, the enterprises will meet the most severe challenges as to whether they can prolong their operation time and life cycle. A foresighted entrepreneur must create an atmosphere in which his staff pay attention to learning and also are good at learning. He must require his staff to master new knowledge of science and technology to adapt to the new changes through their continuous learning. Only by training its whole staff to be equipped with motivation of learning, efficiency and competence, can an enterprise be able to make constant reforms, develop new resources and markets and remain invincible in competition.A: We shall give your advice our fullest consideration, so as to strive for building up a new-type corporate culture in our company, which will meet the demand of our development in the 21st century. Thank you!B: You are welcome.。