外国精品PPT之creative_brief_workshop-61页精品文档
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欧美精美个性几何图形动态演讲ppt模板
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creative ppt 1
12
On Creativity Is there any Creativity Notion? To me: up till now, no. But certainly, there are ways helping one to develop his/her creativity through training.
44
On Logic
A. Fallacies of Relevance 3. Complex Question 複式問題 4. Argument ad Hominem 人身攻 擊的謬誤 a. Abusive 惡意詆毀 b. Circumstantial 處境的謬誤
45
On Logic
A. Fallacies of Relevance
40
On Logic
Logic is important because: 7. It is an unique and concrete notion, which can be proved by mathematical concepts. 8. It is widely used nowadays and seldom being questioned.
10
On Creativity
Creativity people are: 1. Those who are smart. 2. Those who experience the world in originality and new way. 3. Those who change our perception and culture.
27
Conditions for Being Creative
Smart Sensible environment Good timing Technological back-up Cultural identity …….
On Creativity Is there any Creativity Notion? To me: up till now, no. But certainly, there are ways helping one to develop his/her creativity through training.
44
On Logic
A. Fallacies of Relevance 3. Complex Question 複式問題 4. Argument ad Hominem 人身攻 擊的謬誤 a. Abusive 惡意詆毀 b. Circumstantial 處境的謬誤
45
On Logic
A. Fallacies of Relevance
40
On Logic
Logic is important because: 7. It is an unique and concrete notion, which can be proved by mathematical concepts. 8. It is widely used nowadays and seldom being questioned.
10
On Creativity
Creativity people are: 1. Those who are smart. 2. Those who experience the world in originality and new way. 3. Those who change our perception and culture.
27
Conditions for Being Creative
Smart Sensible environment Good timing Technological back-up Cultural identity …….
【PPT模版】-欧美小清新思想创新商务
Over 600,000 patients have been benefiting from Cisco’s connected healthcare solutions as the result of Connecting Sichuan Project since 2008.
Promoting & Institutionalizing Innovation Culture
Zhejiang University
Zhejiang University
Methodology and Implementation of Testing Cloud Based Video Services — University of Electronic Science and Technology of China
ቤተ መጻሕፍቲ ባይዱ
Promoting & Institutionalizing Innovation Culture
Innovation &Reformation
At Psych & Psych Consultants, we are dedicated to provide comprehensive, private, and personalised services for your mental health and psychological care needs. We cater to both local and international clients.Our therapists offer an extensive range of services including assessments and therapy for.
外国精品PPT之creative_brief_workshop共62页文档
You should be able to go into graphical and inane detail regarding the target audience. Give the guy/girl who represents your audience a name, a job, a selection of library books they have borrowed and not returned and the details of who they absconded with in 1991 after a minor mental breakdown behind Tesco express on a wet night in January. All gold to the creative's. The more you give the better those standard banners are going to look.
Fill this space with as many irrelevant facts as possible. If you can stretch it out to six or seven paragraphs, do.
creative brief
What do we want people to do?
Brand Proposition
What do we want to achieve?
Improve perceptions of British Apples. Increase sales of British Apples.
What is the one key insight
Unit-5-Creative-MindsPPT优秀课件
Unit 5 Creative Minds
By Celie 2017, April 12th
Lead-in
paper-making printing compass gunpowder
造纸术
印刷术 指南针
火药
Lead-in
• Please list the inventions that you are intersted in?
• The polarod camera, which takes and prints photos in one step, was invented in 1947 by the American inventor and industrialist Edwin Herbert Land.
• The pendulum clock was invented by the Dutch mathematician and physicist Christiaan Huygens in 1657.
B
• Fax： (亦作 fax machine)a machine for transmitting and receiving such documents 传真机
• Calendar： a chart or series of pages showing the days, weeks, and months of a particular year, or giving particular seasonal information 日历
• The diesel engine, which is heavier and more powerful than the gasoline engine and which burns fuel of oil instead of gasoline, was named after its inventor Rudolph Diesel, the German engineer in 1892.
By Celie 2017, April 12th
Lead-in
paper-making printing compass gunpowder
造纸术
印刷术 指南针
火药
Lead-in
• Please list the inventions that you are intersted in?
• The polarod camera, which takes and prints photos in one step, was invented in 1947 by the American inventor and industrialist Edwin Herbert Land.
• The pendulum clock was invented by the Dutch mathematician and physicist Christiaan Huygens in 1657.
B
• Fax： (亦作 fax machine)a machine for transmitting and receiving such documents 传真机
• Calendar： a chart or series of pages showing the days, weeks, and months of a particular year, or giving particular seasonal information 日历
• The diesel engine, which is heavier and more powerful than the gasoline engine and which burns fuel of oil instead of gasoline, was named after its inventor Rudolph Diesel, the German engineer in 1892.
欧美小清新思想创新商务ppt模板
IT as a service Speed of apps delivery Big data → Information Action Customer Experience Agility
Security Lower IT Costs Asset Utilization Faster time to provisioning
Promoting & Institutionalizing Innovation Culture
Accelerate
Accelerate
Accelerate
Cloud
Mobility
Video
Emerging Services Markets Software Security
Accelerate Platform
Promoting & Institutionalizing Innovation Culture
Input your Title
Innovation &Reformation
Input your Title
years young and innovates to survive and grow 30 years young and innovates to survive and grow
ASICS Software Hardware Services Application-Centric Intelligent Network
Promoting & Institutionalizing Innovation Culture
Elements:
Risk Taking Initiative Openness Having Fun
Security Lower IT Costs Asset Utilization Faster time to provisioning
Promoting & Institutionalizing Innovation Culture
Accelerate
Accelerate
Accelerate
Cloud
Mobility
Video
Emerging Services Markets Software Security
Accelerate Platform
Promoting & Institutionalizing Innovation Culture
Input your Title
Innovation &Reformation
Input your Title
years young and innovates to survive and grow 30 years young and innovates to survive and grow
ASICS Software Hardware Services Application-Centric Intelligent Network
Promoting & Institutionalizing Innovation Culture
Elements:
Risk Taking Initiative Openness Having Fun
180页国外创意精美绝伦PPT图表课件
Your text
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2012
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A
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your title
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to add your text. Click here to add your text. Click here to add your text. Click here to add
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02
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2012
Click here to add your text. Click here to add your text. Click here to add your text. Click here to add your text. Click here to add your text. Click here to add your text. Click here to add your text.
A
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your title
16
01
Your text
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to add your text. Click here to add your text. Click here to add your text. Click here to add
Click here to add your text. Click here to add your text. Click here to add your text.
02
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简洁创意风格PPT模板 (16)
Most of us believe that how we dress is all about expressing to the outside who we are on the inside.
Photography.
The art or practice of taking and processing photographs.
Page.
Simple.
The Culture Conference had big gaps to bridge in order to get high level leaders to attend the inaugural event.
Page.
Schedule.
A plan for carrying out a process or procedure, giving lists of intended events and times.
Hygge Power Apps
An application, especially as downloaded by a user to a mobile device.
Your facebook page Your youtube channel
@your_username +5848-524-526
Page.
Working On
Similarly, when you make changes to your listing – such as updating a photo, title, price etc,
Page.
Marketing.
For some professionals, this priority can take its toll as it removes the heart and soul from the design process:
Photography.
The art or practice of taking and processing photographs.
Page.
Simple.
The Culture Conference had big gaps to bridge in order to get high level leaders to attend the inaugural event.
Page.
Schedule.
A plan for carrying out a process or procedure, giving lists of intended events and times.
Hygge Power Apps
An application, especially as downloaded by a user to a mobile device.
Your facebook page Your youtube channel
@your_username +5848-524-526
Page.
Working On
Similarly, when you make changes to your listing – such as updating a photo, title, price etc,
Page.
Marketing.
For some professionals, this priority can take its toll as it removes the heart and soul from the design process:
How to Write a Good Creative Brief(英文)(pdf 19页)
Why is a brief important?
It’s the marching orders for your “creative army”…
Get the instructions right: you send your troops in the right direction, and can win the war.
jargon • You might find it useful to define what you
are looking for by trying to write a single sentence: “I want an ad which…” • Include timing and a budget
What is a brief?
A tool that helps the agency focus on and deliver brand building ideas, by being...
A bridge between strategy and execution
What are key elements of a brief?
Writing a Good Brief
For the Brand Position and Brand Objective, it is vital to really understand the Brand and its mission.
Writing a Good Brief
The key to writing the best Advertising Objective is to prioritize and focus: what is the single most important thing the advertising should address?
Creative Brief 创意简报
CREATIVE BRIEF 创意简报Client（客户）Brand（品牌）Date（日期）Brand Definition（品牌定义）Marketing Problem Definition (行销问题)Role And Aim Of Advertising (广告的角色和意图)Competition scope(竞争范畴)Target Segment and its current situation (目标对象及其现状)Role And Aim Of Advertising (广告的角色和意图)Adverting information and brand proposition(广告信息或品牌主张) Critical Support (重要支持)Necessary information (必要事项)Advertising Tone(广告调性)Background Information Concerned (相关背景资料)提报时间：品牌申基•会展国际客户名称申基房地产开发有限公司项目名称申基•会展国际4月份广告工作号背景资料Background Information:（该项目的相关市场背景资料？）1.申基•会展国际是集国际甲级写字楼、五星级酒店、会议、展览（重庆会展中心二期）、名牌商店街于一体的商务综合体，总建筑面积15657.34㎡，裙楼部分为会展、名店街，四栋塔楼中，其中三栋为写字楼，一栋为五星级酒店。
2.申基•会展国际在经历了第一轮的推广（1月份推广）后，在1月22日取得了较好的认筹效果，共实现认筹130余个单位。
为计划的四月份开盘奠定了基础。
3.从近段时间的周报表分析可以看出，在客户关注的焦点当中，对价格的关注占到了30%，同时，投资客户所占比重占到了48%。
因此，项目售价成为客户最为关心的问题。
从前期客户对项目的反应来看，客户对项目价格的心理预期在5000元/平米——6000元/平米左右，远远低于我们希望达到的8000元/㎡的项目售价。
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You should be able to go into graphical and inane detail regarding the target audience. Give the guy/girl who represents your audience a name, a job, a selection of library books they have borrowed and not returned and the details of who they absconded with in 1991 after a minor mental breakdown behind Tesco express on a wet night in January. All gold to the creative's. The more you give the better those standard banners are going to look.
“Preparation H is of limited interest to a bunch of twentysomething creatives, but it is of incredible interest to someone with piles.”
Jeremy Bullmore (paraphrased)
Fill this space with as many irrelevant facts as possible. If you can stretch it out to six or seven paragraphs, do.
creative brief
What do we want people to do?
This is the space to write lots of flashy and EXCITING words to inspire the
creative's. Use different type fonts if possible. Don’t be afraid of listing multiple conflicting objectives either.
Brand Product
Brand Proposition
What do we want to achieve?
What is the one key insight
Date Job No.
Whatever the client said in the last meeting, probably something generic.
FERTILITY
The brief writer’s role
Some rules
Don’t believe the hype Speak like and for a consumer, not a marketing gibbon
Creatives write from a brief, not to one Briefs are organic and collaborative It’s not just a brief it’s a briefing
Because product X is “The worlds most something product.” If anyone questions it or asks why, just repeat yourself until they go away.
Brand Product
Acc/Man IA R&I
creative brief
Creative inspiration
This is the place to provide all the links to the kind of work you want to copy, plagiarise and borrow from. They must be good ideas if they have already been made and you will only need to make a few minor alterations to shoe horn in your brand. Stealing off of ordinary internet people looks the best and will totally win loads of awards, but stealing off of other ads and campaigns is also perfectly acceptable.
Format/Media
Write “any media” here, that way it will be more of a fun surprise when you reveal that the client only wants banners. Tada!
Audience specifics
You will be tempted to write “buy more stuff” here. Don’t. Instead go for something vague and unobtainable like “feel like the first time they had a bath” or “recall a fond memory of the old five pence piece”.
Date Job No.
Have you engaged an IA? Have you engaged R&I?
Technical
Have you engaged technical?
Deadlines
Last week
Budget
Minimal (plus it’s already been spent)
Why do we have creative briefs?
So give me some guiding principles
CLARITY
BREVITY FERTILITY
Clarity?
• Fishing analogy
CLARITY
BREVITY
BREVITY
BREVITY
BREVITY
How should we tell them?
Make sure you include the word “social” in this section so you can enforce a Facebook group and Twitter hash tag.
ห้องสมุดไป่ตู้
Why would they?