剑桥商务英语BEC高级Module11课件

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BECVantage(第三版)module11

middleman n. 中间商 certification n. 认证 marketing initiative 营销倡议 scheme n. 计划 certified adj. 证明合格的，特有证件的 international certification mark 国际认证标志 catalyst n. 催化剂，刺激因素 agricultural commodity 农产品 minimum guaranteed price 最低保证价 social conscience 社会道德心，社会责任感 Scandinavia 斯堪的纳维亚
(3)____________% of GDP 50
50 (4)____________ pence = a laborer’s pay per day
1.3
Coffee Shop Outgoings
Salaries £115,000 (5)___________ £65,000 rent service charge £20,000 (6)_____________ Overheads £80,500
4
5 6
LOGO
Listening: Fairtrade
Speaking: Giving reasons and benefits
11.1 Key words and expressions
overheads n. 企业一般管理费用，日常开支 factor vt. 把..作为因素计入(in)，把..作为因素排除(out) break-even 收支平衡，盈亏平衡 added cost 附加成本 irrespective adj. 不考虑，不问的，不顾的 market rates 市场价格
- coffee grown - coffee picked - coffee transported

新编剑桥商务英语高级第三版第11.1

11.1The economyEconomic issues1What does this quotation mean? Do you agree？‘The gap in our economy is between what we have and what we think we ought to have and that is a moral problem, not an economy one.’Paul Heyne, Economics lecture2Choose the right word to complete these sentences about the economy1 The cost of life/living in London is so high now that many people on low incomes/revenues find it difficult to live there.2 Insecurity in the job/work market has affected consumer confidence/trust.3 The government has cut a lot of public segment/sector jobs and contracted the work out to private /self-employed companies.4 Foreign investing/investment in our manufacturing industry has helped economic growth/growing up.5 The unemployment ratio/rate in some parts of the country is over 20% and the benefits/subsidy that the government pays to the jobless is very high.6 Abroad/Foreign imports are increasing and the country now has a big trade deficit/shortage.7 Competition and a free/open market has brought prices down and has increased people’s buying power/ability.8 The tax burden/pressure on companies is so heavy now that many of them are delocating /relocating to countries where taxes are lighter.3 Put these words that describe the economy in order from the most positive(++) to the most negative(--).Stable booming buoyant depressed healthy stagnant4 Which best describes your country’s economy at the moment? What are thereasons for its condition?5How does the welfare state work in your country?1 Are the benefits paid by the state to the unemployed, the disable, pregnant women and retired people generous or not?2 Do you think these benefits should be paid by the state or by private insurance?6Read the article about the relationship between governments and big business. Is it optimistic about this relationship? Why? / Why not?Finance Weekly, 10 SeptemberThe new philanthropists T he 19th century was the age of capitalism, the 20th century socialism. The 21st century, it seems, will be the age of charity. But, as Mrs Thatcher said, ‘The Good Samaritan had to earn his money first.’Warren Buffet, when he made a gift of $31bn to the Gates Foundation, already worth $29bn, joked that his children would have to work for their living –apart from a billion dollar handout to each.Later, when Buffett and Gates held a press conference to announce what they intended to do with their fortune, it was clear that channeling it through government was not an option. ‘Bill and Melinda will do a better job than…the Federal Treasury,’said Buffet. Instead they would ‘seek out talent to distribute their money just as they sought out talent to acquire it’.For these tycoons, who have prospered in the free market global economy, government and the public sector are monopolistic and inefficient. Governments may have built the welfare state in the 20th century, but to provide them with free cash to support these structures (schools, hospital, etc) was not on their agenda. Instead their efforts will be focused on alleviating world poverty and disease, and improving access to technology.Adam Smith’s ‘invisible hand’, the economic theory that the market will run smoothly if it is left to decide what products are sold and at what price, has been the guiding principle behind globalization. In America it has produced large fortunes for a handful of successful industrialists: men who now, it seems, are turning to philanthropy.Opponents say that the free market shows no regard for social concerns and encourages poor employment and environmental standers. Wealth, they argue, is now concentrated among a handful of global corporations whose only accountable to their shareholders. They would like to see governments put a brake on the activities of bigbusiness.But the power of governments, national and international, is dwindling. The welfare states of the 20th century, and the public sector workers who staff them, are slowly being replaced –if not by private sector principle synonymous with inefficiency and waste.At the sane time, the agents of international government- the UN, the IME, the World Bank and the EU- have subsidized too many economies. As their reputation declines, they will be replaced by the charity of the privates sector.Children of the 60s, like Bill Gates, have exploited the free market ruthlessly, but now they are preaching freedom and love are choosing to give back to society. Their hearts are in the right place. But they share one enemy- modern government in all its forms. As Buffett said, only a fool gives his money to the treasury.Will such people make better world? Who knows? But they mean to try.1Reading the article on page 107 again and choose the best answer (A, B, C or D) to each question.1Wareen Buffett’s children willA. not get a penny from their father.B. get a job with their father.C. get a billion dollars each.D. have to earn their money as he did.2Who will organise the handing out of Buffett’s fortune?A.Bill and Melinda Gates.B.Bill Gates and Warren Buffett.C.The Federal Treasury.D.People specially employed by the Gates and Buffett.3 What will the money not be spent on?A.Schools and hospital in the US.B.Helping the word’s poor people.C.Helping the world’s sick.D.Providing Internet and communications technology to more people.4 Opponents in the sixth paragraph refers to opponents ofA.Multinational companies and their shareholders.B.The economic system that has produced globalization.C.Philanthropists like Buffett.D.The smooth running of the market.5 What is happening to government, national and international, according to the author?A.It has become too powerful.B.It has too many agents.C.It has becoming corrupt.D.It is losing influence.6 What does the phrase their hearts are in the right place say about people like Gates and Buffett?A.Money is not so important to them.B.They have good intentions.C.Their actions are damaging.D.They are led by their emotions.2 Find a word or phrase in the text which is the opposite of the following.1 live off your inheritance2 struggled3 supporters4 poverty5 becoming greater6 strengthened3 Do your think that rich philanthropists can do a better job than governments in helping the needy in society?4 Which of these economic points of view do your agree with?1‘No society ever prospered by punishing the rich. They are the ones who create wealth in our communities and raise everyone’s stander of living.2 ‘Governments should not worry about rich. The rich will always finda way to look after themselves. It is the job of government to look after the poor in society.’Conditionals (Types 1 and 2)5What is the difference in meaning between these sentences?1a If they raise the rate of income tax for top earners, these people will probably leave the country.2b If raised the rate of income tax for top earners, these people would probably leave the country.2a If earn a lot of money in my career, I will probably also give a lot to charity.2b If I had as much money as Warren Buffett, I would probably also give a lot to charity.Conditionals (Types 1 and 2)Note the forms of both types of sentence.If+ present,…will + infinitive (without to)If+ past,…would+ infinitive (without to )．We use the first type of if sentence for situations which are real and possible.．We use the second for situations which are either unreal or improbable.6 Decide if the forms used in these sentences are correct or not. If not, correct them.0If I am ten years younger, I will ask her to marry me. Incorrect(×) If I am were ten years younger, I will would ask her to marry me1If I see him, I will certainly give him your message.2If I knew the answer to that, I’d be a rich man.3If you were going to be late, please would you call me and let me know.4If you are in my position, what will you do?5We will have to look for another supplier if they continue to raise their prices every three months.6I would n’t do your job unless I was paid a fortune!7If I have a better knowledge of finance, I will come with you if you promise to do the negotiating yourself.Socio-economic problems7 Which of the following are problems in your country? Decide if they are a1 Discuss the list on page 109 with your partner. What are the main problems? What is the government doing about them?2 What more could they do? Use if sentences to make suggestions.If the government increased the rate of tax for top earners and reduced the rate for the lowest earners, the gap between rich and poor would become smaller.3 You are thinking of relocating to another country to set up a small manufacturing company.1 Make a list of the most important factors to consider in deciding where.2 Compare your list with a partner.4 Read the text. What reasons for relocating to Nicaragua does the author highlight?Nicaragua?Yes, please!5 What is meant by these phrase in the text?1 Advantages few other places can match2 Exempt from import duties3 Too good to pass up4 The laid-back atmosphere5 Get in on the ground floorRelocation experience6. 11.1Listen to these five people talking about their experiences of relocating home or business.．The first time you listen, indicate the reason for the move. ．The second time, indicate what problem arose that they did not expect.TASK ONE-REASON1 A cheaper labour costs2 B lower local taxes for companiesC better climate3 D better quality of lifeE expansion4 F shorter travel time to work5 G to be closer to suppliersTASK TWO-PROBLEM6 A having to travel long distanceB customers are further away7 C not much to do in the eveningsD some wasted space8 E it’s no cheaper than other regionsF it’s sometimes noisy9 G workers are poorly skilledH cost of living is rising107What do these expressions from the listening passage mean?1it was just a carrot to get people to move here2it’s ten minutes away, which is really handy3without fiving it a second thought4the salary bill is creeping up5we decided to take the plunge6you can’t have it both ways8 What/Where would be your ideal place to live and work? Why?。

BEC高级精讲班第11讲CorporateCulture

保存讲义打印讲义BEC高级精讲班第11讲讲义HomeworkreviewI. Homework review1.In 1996, the sales showed a general downward trend. British shoppers spent about 9% on Monday. Then the spending rose considerably on Tuesday and increased slightly to about 14% on Wednesday followed by a small drop on Thursday. It shot up again on Friday and peaked at approximately 22% on Saturday before collapsing at below 5% on Sunday.In contrast, there was a general upward trend in the spending at all retailers in Britain in 2000. Although the spending started at about 7% on Monday, a noticeable lower volume than in 1996, it grew sharply on Tuesday to about 12%. Since then, there was a steady increase until Friday. On Friday, it reached the peak at about 19% while the sales afterwards decreased gradually to about 18%, well up that in 1996.2.The bar chart illustrates three different photocopiers, Carda, KD and Sebu according to their purchase price, the warranty cost and their expected running costs for the first two years.In terms of the purchase price, Sebu is the most expensive one priced at about $1000 while Carda only costs $600 and KD at $750.In respect of the warranty cost, Sebu is the cheapest one at about only $100. On the other hand, KD costs $200 and Carda at $150.One pays the least for the running costs of Sebu at $750 whereas Carda has the highest ones of $1200 and KD at $800.To sum up, the expected total costs for the initial 2-year period for the Carda, KD and Sebu are $1900, $1800 and $1800 respectively.(127 words)VocabularyStudyII. Vocabulary Studyu Animal words in the business contextwatchdog noun [countable]1 a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful 监管人，监管机构a consumer watchdog 一个消费者的监管机构top dog noun [countable]the person who has the most power in a group, especially after a struggle 掌管大权的人He always wanted to be the one in control, the top dog. 他总是想成为可以控制一切的人，即长官大权的人。

剑桥商务英语高级-111

剑桥商务英语高级-111(总分：100.00，做题时间：90分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)AE-GAMESJohn and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.BSUREKSue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.CWONDERWEBTwo senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.DSUPERGIFTSMichael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.EABBIE'SThe first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.（分数：8.00）(1).These people have not paid themselves out of their company's income so far.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(2).These people had knowledge which they wanted to exploit in a different type of company.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(3).These people's initial efforts to obtain start-up funding were unsuccessful.（分数：1.00）填空项1:__________________ （正确答案：A）解析：(4).These people have developed a very effective process for handling sales.（分数：1.00）填空项1:__________________ （正确答案：D）解析：(5).These people devised a mixed media approach to advertising.（分数：1.00）填空项1:__________________ （正确答案：B）解析：(6).These people felt that they could improve companies' focus on customers.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(7).These people intend to make their marketing more cost-effective.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(8).These people are targeting a relatively small number of discerning clients.（分数：1.00）填空项1:__________________ （正确答案：D）解析：三、PART TWO(总题数：1，分数：6.00)Shoppers wary of 'premium' goodsOne of the marketing industry's favourite terms is 'premium' - usually taken to mean 'luxury' or 'top quality'. The ideal is to create a premium car, wristwatch or perfume - something that appears to transcend the ordinary. When they succeed, marketers are able to charge high prices for the resulting product.However, manufacturers should take note of a recent survey of shoppers' attitudes to so-called premium goods. (9) In fact, the tag seems to have become devalued by overuse.Consumers of all socio-economic backgrounds are very keen to buy the best - but not all product categories lend themselves to a premium status. 'Premium' can be used in any category where image is paramount, and that includes cars, toiletries, clothes and electronics. (10) Banking and insurance are typical of this second group.More than 70 per cent of consumers interviewed in the survey said that a premium tag on everyday items such as coffee or soap is an excuse to charge extra for products that don't always have extra benefits. (11) The prevalence of such a suspicious attitude makes life hard for the marketers. While the word 'luxury' had a clear and definable meaning among respondents - most related it to cars - 'premium' was found to be harder to define. Oddly, the only category apart from cars where 'premium' was understood to mean something specific was bread. (12) Several respondents said they would never pay much for a standard sliced loaf but on special occasions would happily pay double for something that qualifies as a treat.Packaging was found to be an important factor in charging extra for premium products, with sophisticated design enabling toiletries, electronics or food items to sell for far more. Shoppersare willing to pay extra for something that has had thought put into its outward appearance. (13) Yet the knowledge has no impact on their choice.The profit margin on premium-priced toiletries and beauty items can be as much as 300--400 per cent - and in excess of 500 per cent for hi-fi and other electronic goods. (14) In a crowded marketplace such as cars or mobiles, it's far more difficult to achieve this transformation than you might think.A The term is less effective, however, in areas where style and fashion play a smaller role.B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.C The results suggest that the term 'premium' means very little to consumers.D A fifth of them went further, and dismissed the very word as simply a way of loading prices.E It follows that price and utility are not the only factors in play when it comes to purchasing decisions.F With such an incentive, the challenge for marketers is to find the triggers that can turn an ordinary product into something consumers will accept as premium.G The survey found that consumers were prepared to pay top prices for speciality items, just as long as prices for everyday products remained low.H When they succeed, marketers are able to charge high prices for the resulting product.（分数：6.00）填空项1:__________________ （正确答案：C）解析：填空项1:__________________ （正确答案：A）解析：填空项1:__________________ （正确答案：D）解析：填空项1:__________________ （正确答案：G）解析：填空项1:__________________ （正确答案：B）解析：填空项1:__________________ （正确答案：F）解析：四、PART THREE(总题数：1，分数：6.00)Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: 'After I left the army, my friend's father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great- uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great-uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move on.'He became founding Director of the Petrol Retailers Association. But after a few years he decided, 'I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I applied.'He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy people with mainstream business interests together. The association had 30 member companies at the time, representing a large proportion of the best-known names in the sector, and 'they all wanted to have a look at this individual who had applied to represent their interests, so I saw an awful lot of the membership'.His principal area of expertise, he feels, is in running a trade association and the briefing that he has been handed suggests that this will be of prime value. 'If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make management consultancy a powerful voice in government and industry.'The President of the MCA confirms what landed Petter the job. 'We saw a lot of people, but there were three things in particular that impressed us about Brace. His experience of running a trade association was key and it seemed to us that he had a good understanding of how to relate to and inspire a membership made up of very busy partners, often in very large but also some considerably smaller firms. We are also aware that management consultancy is not always portrayed in a favourable light and he has done quite a bit of work on public image and has some very positive views in this area.'So, Mr Petter has taken over from retiring Director Brian O'Rorke, and a change of mood is now in the air. O'Rorke was at the helm for 13 years and his successor is reticent when it comes to predicting how his own approach will differ. 'Brian did a magnificent job of sustaining the Association, of holding it together through thick and thin.' I detect a 'but' in his voice. But? 'I think if you ask anybody who or what the MCA was under his direction, the temptation would be to say "Brian O'Rorke". 'Petter feels his own style will be very much determined by the objectives of the members: he sees himself as a channel for those aims. 'I don't want the MCA to be perceived as Bruce Petter's empire, but rather the members' empire,' he says. Mr Petter clearly has a difficult task ahead, but many of his staff will welcome a more open, modem style and there's every indication he will be a success.（分数：6.00）(1).What do we learn about Bruce Petter in the first paragraph?（分数：1.00）A.He likes to think of himself as a loyal person.B.He has a negative view of family-run businesses.C.His military background came in useful later in his career.D.An awkward situation influenced the development of his career. √解析：(2).When Petter applied for the post of Director of the MCA, he knew that（分数：1.00）A.a decision was likely to take a long time. √B.not everyone in the Association was interested in him.C.he would have to face intense competition.D.some members would oppose his appointment.解析：(3).What does Petter believe he is able to change?（分数：1.00）A.the views the MCA holds on industryB.the way in which the MCA decides on policyC.how the MCA is perceived by other people √D.the MCA's relations with other trade associations解析：(4).Which of the following does the MCA President mention as a reason for appointing Petter?（分数：1.00）A.his ability to motivate members of an association √B.his experience of working in different tradesC.his broad network of business contactsD.his previous work in management consultancy(5).The writer notices that, when Petter talks about his predecessor, he（分数：1.00）A.expresses some regret for how the Association dealt with him.B.thinks he had been there for too long.C.questions changes he made within the Association.D.indicates he has mixed feelings about his leadership styl √解析：(6).Petter says his aim as Director of the MCA is to（分数：1.00）A.modernise the Association.B.carry out the Association's wishes. √C.set an example of firm leadership to his staff.D.expand the membership of the Association.解析：五、PART FOUR(总题数：1，分数：10.00)Sickness at workSmall firms are counting the cost of sickness among employees. Research estimates that illness cost small businesses in Britain a month and a half in lost (21) last year. A recent (22) of more than 1,000 small and medium enterprises revealed that last year the average small business lost around 42 days through staff phoning in sick, and that this had a serious (23) on 27 per cent of smaller companies.Just over one in ten employees took time off for seven days in a(24) Of these, 9.5 per cent were ill for a week on more than one occasion. In Britain, employees can take sick (25) for up to a week before they have to produce a medical certificate. Owner-managers were far less likely to be off sick than their staff: 3.3 days on average, compared with the 10 days taken by employees.The head of the research team said, 'The most common (26) of absence was minor illness, such as colds or flu, but back strain, fractures and the like (27) for very nearly as much. Of greater (28) is that more that 40 per cent of employers felt that their employees' sickness may not have been genuine.'Employers can do more to protect themselves by drawing up adequate (29) of employment that outline the company's sick pay (30) Enhanced sick pay is then at the employer's discretion.（分数：10.00）A.capacityB.productivity √C.capabilityD.efficiency解析：A.reportB.enquiryC.statementD.survey √解析：A.resultB.consequenceC.impressionD.impact √解析：A.row √C.seriesD.sequence解析：A.leave √B.breakC.timeD.absence解析：A.reasonB.symptomC.cause √D.motive解析：A.contributedB.accounted √C.totalledD.credited解析：A.concern √B.anxietyC.regardD.bother解析：A.detailsB.itemsC.particularsD.terms √解析：A.ideasB.notionsC.policies √D.intentions解析：六、PART FIVE(总题数：1，分数：10.00)Employment with Kinson plcStaff Support Advisers requiredWe are a newly-formed division of Kinson plc, one of the UK's largest quoted companies, and provide business customers (31) solutions that combine leading-edge e-commerce technology and an integrated nationwide customer support network.The formation of this new division has created a number of exciting and challenging roles within the call centres of two (32) our seven sites. We have vacancies (33) Staff Support Advisers. Working closely with the Business Managers, your job will (34) to gear the business up for the challenges ahead by implementing a programme of radical change. When completed, this programme will enable the management team to use our people resources more effectively, and (35) so doing facilitate the implementation of our company's business plan. You will be involved in all aspects of human resources activity, including providing advice and guidance to your business partners and policy development, in (36) to implementing any training and development initiatives the company may launch from time to time.We are looking for talented individuals (37) good generalist grounding has been gained in a customer services or customer-focused environment where your flair and ideas (38) currently being underused. You must be able to influence business decisions from a human resources perspective and create innovative solutions. You should also be a resilient, adaptable team player, as (39) as having a track record of coaching others. In return, an excellent salary and benefits package is (40) often The successful applicant will have the advantage of outstanding opportunities for personal development and advancement.（分数：10.00）填空项1:__________________ （正确答案：WITH）解析：填空项1:__________________ （正确答案：OF）解析：填空项1:__________________ （正确答案：FOR）解析：填空项1:__________________ （正确答案：BE）解析：填空项1:__________________ （正确答案：BY/IN）解析：填空项1:__________________ （正确答案：ADDITION）解析：填空项1:__________________ （正确答案：WHOSE）解析：填空项1:__________________ （正确答案：ARE）解析：填空项1:__________________ （正确答案：WELL）解析：填空项1:__________________ （正确答案：ON）解析：七、PART SIX(总题数：1，分数：12.00)CHIEF EXECUTIVE’S REVIEWThe prime focus for management recently has been the integration into the Group ofDamon Beds. This acquisition is very much greater part of our strategy to grow our41 presence in the UK branded furniture market. We are neither convinced that42 leveraging the proven brand management expertise of which we are proud is the43 optimum route to continued and sustainable growth in shareholder value. Overall,44 sales grew more quickly than 9%, to reach ￡125 million. This represents a small45 increase in market share such as our strategy to build share in growing, added value46 sectors gains momentum. Our established brands had another excellent year with47 volumes and turnover at record levels. While we have increased capacity to cope with48 significantly increased demand, boosted by the return to television advertising in early49 last year. The purpose of the campaign is how to reinforce our position as the UK's50 leading volume bed business by improving brand awareness still further on and, more51 importantly, communicating to consumers regarding the message about the uniqueness52 of the product and yet the benefits and reasons for choosing our beds. Earlyindications show that the campaign is already having the desired effect.（分数：12.00）填空项1:__________________ （正确答案：NEITHER）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：QUICKLY）解析：填空项1:__________________ （正确答案：SUCH）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：WHILE）解析：填空项1:__________________ （正确答案：IN）解析：填空项1:__________________ （正确答案：HOW）解析：填空项1:__________________ （正确答案：ON）解析：填空项1:__________________ （正确答案：REGARDING）解析：填空项1:__________________ （正确答案：YET）解析：八、WRITING(总题数：0，分数：0.00)九、PART ONE(总题数：1，分数：2.00)（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample AREPORTThis pie chart shows the number of employees in each factory in the year 2003. The factory in Bristol has the most employees with a number of 600. The factory in Leeds has 350 employees and finally, London employs 150 employees. Bristol made each quarter most of the profits also if it is slowly going down during the year. The profits in Leeds remain stable except for the 3rd quarter where the profits decreased but not dramatically. The factory in London has the worse profits, but they reached a high in the 2nd quarter. Afterwards the profits remain stable. As a result we can see that more the number of employees in the factory is high, more it will have a positiv impact on the profit.Band 3This is a simplistic answer, but the range of structure and vocabulary is nevertheless adequate for the task and there are minimal errors. The target reader would be informed about the trend in profits.Sample BThis report outlines the development of profits in three plants, in London, Leeds and Bristol, in 2003 and describes the staffing situation in each plant.Bristol, the company's largest factory, employed 600 people and reached profits of ￡12 millionin the first quarter of 2003. The profits declined steadily, dropping to ￡9 million in the last quarter.The factory in Leeds had a workforce of 350 people. This made it the company's second largest plant. Profits remained almost unchanged at ￡8 million. In the third quarter however, they reached a low at ￡7.5 million. The London factory's workforce comprised 150 people. Profits did not vary much and remained just over ￡3 million. Nevertheless, they peaked in the second quarter with earnings exceeding the ￡4 million level.Band 5This is a virtually flawless answer, which fits all the descriptors for a band 5.)解析：十、PART TWO(总题数：3，分数：6.00)2.· This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. · Write the report for your boss:· out lining what the advertising campaign consisted of· indicating what you feel the strengths and weaknesses of the campaign were· explaining how successful you feel the advertising has been· suggesting ideas for future advertising.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample CIntroductionThis report sets out to illustrate the strengths and weaknesses of our advertising campaign and recommend the appropriate version for future advertising.FindingsIn order to generate the competitive advantage in today's hyper-competitive globle market, we had successfully engaged a well-known advertising agency who has delivered its job perfectly. As the arrangement of our agency, we have attened an exhibition.They have produced a series of pop advertisement show on television as well as building up a commercial web successfully. There are tremendous benefits have been generated by taking that three action.1. Through attending the well-know exhibition, not only we have increased the awareness of our customer, but also we haved demonstrated our product of new type mobile phone to their best advantages.2. We have successfully built up the image of American myth among our target group - young generation through the vivid television shows our product is already the symbol of dynamic energetic image.3. Our customers have gain a easier access to us by visiting our newly launched web-site through which they can access to our automated order system and again the date they need.On the other hand, the advertising campaign also exist some disadvantages.1. The advertisement on television has narrowed the range of our customers. Not only the robust young generation should be taken account of the advertisement producing but also the dynamic business executives should be involved in our consideration.ConclusionsThe advertising campaign has increased the customers' awareness and generated the sales, foster tremendous potential customers and enhanced our reputation effectively. Most importantly, all of these three ways of advertising have present our product effectively and buit up ourdistinguished image among customers. The weakness also exist in narrowing our target customers. RecommendationWe should renew our contract of with our advertising agency and lure them to enlarge our image among the aggressive businessman and perfect our web advertising by giving our customers more tools to make them magement their relationship with us.Band 2This is an ambitious attempt at the task, particularly in terms of vocabulary. However, it is marred by numerous errors, which obscure communication. This lack of clarity has a negative effect on the reader.Sample DBackground and purpose of the report Our company, Fish-pro Ltd, carried out an advertising campaign in summer 2004 in co- operation with advertising agency RGS Ltd. Aim of this report is to evaluate how succesfully the campaign was carried out and also to asses main points which need to be taken into account when organising summer 2005 campaign.Content of the campaignIn the campaign three different methods were used when the customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In, addition the general public was approached by the use of two mass medias: magazines and the radio.Strengths and weaknesses of the campaignThe strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100,000 future customers. In addition, according to the survey made withing the current customers after the campaign, Fish-pro strengthened its image as the number one store of proffessional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earlier. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competative fishing equipment markets.Future advertising campaignsWhen starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more 'aggressive' campaign compared to the 2004 campaign.Band 4This is a very well-organised answer with fairly natural use of language and a good range of structures. However, the final content point is not well developed and there are a number of errors.)解析：3.· You have seen the following advertisement and you want to enter your organisation for the award.Most Improved Organisation AwardIf your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. The most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.· Write your letter to the competition secretary, Michael James:· introducing your organisation and saying what it does· describing improvements your organisation has made in the last year which have affected staff and customers· saying how you would spend the prize money to benefit staff.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample EGeneva, the 27th November 2004Dear Sir,I am writing regarding the advertisement called 'Most Improved Organisation Award.'I work in a bank in Geneva. We are specialized in private banking.Our organisation made big improvements for handicaped people last year.They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two deaf and two blind people. Being next to those people several employees asked to learn their language. The bank then organised lessons for braille and sign language.This new experience touched many clients and the building is now accessible for everybody. Furthermore, there is a new positive motivation and atmosphere inside the organisation.If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicaped people to find interesting jobs. It will be a hard task but a nice one.I hope that you will be touched by the effort made.If you have any requests or need any further information, please do not hesitate to call me.I look forward to hearing from you and remain,Yours faithfully,Franqoise DupontSenior Private BankerBand 3This is a safe, umambitious answer, which fulfils all the criteria for a band 3.Sample FDear Michael James:I've read the information of Most Improved Organisation Award in newspapers and feel it a good opportunity for my organisation. Well, our organisation is not for profit. The aim of my organisation is to help those animals which need help. We treat those lovely animals as our good friends because we think life is also important to those animals although they could not speak. With development of industry, the level of life of us human beings has improved a lot while that to those animals is getting worse and worse. During last year, we have saved about 1,000 kinds of animals. When finding a dying animal, we immediately send it to the animal hospital and then take good care of it. When the animal recovers, we actively get touch with those kind people who are willing to help or animal organisations. After sending those lives to related people or organisations, we leave our telephone number and keep touch with them. As far as we know, 80% of animals we saved have been leading a happy life while the others have died for age.Every member of my organisation is perfect. They are kind and warm-hearted. Through our efforts, more and more people have come to realize that animals also have the same right of living as our human beings.Comparing with those organisations for profit, I don't dare to say how much profit my organisation has reiceived. But I think profit is not the only factor in the award, isn't it?If we are honored enough to gain the award, we'll spend all the award on investment on animal hospitals and animal medical care.I believe that what we are doing is a good deed and we also believe that our organisation is the most improved one!We're waiting for your reply and please contact me on 241989 during business hours. Thank you. Yours,。

BEC商务英语Module-11

注意：could不表示时态时 1）提出委婉的请求，（注意在回答中不可用 could）。 --- Could I have the television on? --- Yes, you can. / No, you can't.
2）在否定，疑问句中表示推测或怀疑。 He couldn't be a bad man. 他不大可能是坏人。
Module Eleven
Health and Safety
New English Words and Expressions
first aid 急救 high voltage 高电压 in case of 万一 commence [kə'mens] vi+vt 开始,着
手
assembly point 集合处 hazard ['hæzəd] n 危险,冒险的事情 minor injury 轻伤
workplace etiquette ['wə:kpleis] ['eti'ket] 工作场所行为规范
lump [lʌmp] n 块(尤其指小块) block the vein [vein] 阻塞血管 massage ['mæsɑ:ʒ] 按摩 have a snack [snæk] 吃点心 hallway ['hɔ:lwei] 走廊 pool table 桌球台 cereal ['siəriəl] n 谷类食品 health and safety signs 健康与安全标志 entrance lobby ['lɔbi] 入门的大厅,休息室 be kept clear 保持畅通
They ห้องสมุดไป่ตู้ill be able to tell you the news soon.

剑桥商务英语高级ppt课件

Drought 干旱
Earthquake 地震
Extinction of
species 品种灭绝
Flooding 洪水
Hurricane 飓风
Chemical
explosions 化学爆炸
Prepositions 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用介词
Proverbs 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用谚语
• It takes all sorts to make a world. 大千世界，无奇不有。
• You can’t make an omelette without breaking eggs. 不入虎穴焉得虎子或有失才有得。
Wordlist 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用词汇
Neclear radiation leak
核泄漏
Oil spill 石油泄露
Volcanic eruption 火山喷发
Smog 雾
Landslide 山崩；山体滑坡
Wordlist 经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用词汇
• Havoc 严重破坏 • Charity 善举，施舍行为 • Penalise 对……处罚 • Rradable 可做交易的 • Per capita 人均 • Sustainable 能承受的，可持续的 • Clutch 一群人 • Catastrophic loss 巨大的损失 • Exhaust fumes 废气，汽油油烟 • Stabilise 使稳定，使巩固 • Disposal of waste 废物处理 • Incinerate 焚烧 • Overstate 夸大，过分强调 • Recycling scheme 回收计划 • Permanent staff 固定员工

剑桥商务英语Unit 11 Complaints and Claims

5. Be prepared to negotiate realistically.
6. Keep good records. Note the names of people you talk to, as well as the dates, times and outcomes of the conversations. 7. It's often best to explain the problem in writing. 8. Always keep a copy of each letter you write for your own files.
1. Survey Report (检验报告) 2. Certificate of Inspection (检验证书) 3. Mate’s Receipt ( 大副收据) 4. Invoice (发票) 5.Insurance Policy (保险单) 6.Weight Certificate (重量证明) 7.Marine Protect (海难证明书) 8. Packing List (装箱单) 9. Shortlanded Certificate (短卸证明书) 10.Damage Report (破损证明) 11.Weight Note (磅码单) 12.Tally-List (理货单)
11.1 Starting Up
11.1.1 Work with your partner to discuss as many causes as you can for customer complaints and claims and put them in the following web.
4
11.2 Listening Task

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• 比尔· 盖茨，全名威廉· 亨利· 盖茨，美国微软公司的董事长。首屈一指科技尖才，大慈善家、环保人、与保罗· 艾伦创办微软公司，曾任微软首席执行官和首席软件设计师。1995年到2007年的《福布斯》全球亿万富翁排行榜中，比尔· 盖茨连续13年蝉联世界首富。2008年6月27日正式退出微软公司，并把580 亿美元个人财产捐到比尔和梅琳达· 盖茨基金会。《福布斯》2012年美国富豪排行榜发布，比尔· 盖茨第19次蝉联美国首富桂冠。2009年，比尔· 盖茨超越沃伦· 巴菲特成为世界首富，是在2008年之后首次夺回了世界首富宝座。而在2010年至2013年，均被墨西哥富豪卡洛斯· 斯利姆· 埃卢超越，让其成为蝉联3 年的世界首富。至今为止，比尔-盖茨以720亿美元的净资产连续第20年蝉联美国首富宝座。
• 1. Life is not fair, get used to it. 1．生活是不公平的，你要去适应它。 • 2. The world won't care about your self2．这个世界并不会在意你的自尊，而是 esteem. The world will expect you to 要求你在自我感觉良好之前先有所成就。 accomplish something before you feel good 3．如果你认为学校里的老师过于严厉， about yourself. 那么等你有了老板再回头想一想。 • 3. If you think your teacher is tough, wait till 4．如果你陷入困境，那不是你父母的过 you get a boss. He doesn't have tenure. 错，不要将你理应承担的责任转嫁给他 • 4. If you mess up, it's not your parents' fault, 人，而要学着从中吸取教训。 so don't whine about our mistakes, learn 5．电视不是真实的生活。真实生活中人 from them. 们不得不离开咖啡馆去工作。 • 5. Television is NOT real life. In real life people actually have to leave the coffee
Phrase
• • • • • A handful of 少数 Regard for 关注 Be accountable to 对……负责 Put a brake on 控制 Channel sth 处理某事
sentences
1.Instead they would ’seek out talent to distribute their money just as they sought out talent to acquire it’.
• 沃伦· 巴菲特(Warren Buffett，1930年8月30日— ) ，全球著名的投资商，生于美国内布拉斯加州的奥马哈市。在2008年的《福布斯》排行榜上财富超过比尔盖茨，成为世界首富。在第十一届慈善募捐中，巴菲特的午餐拍卖达到创记录的263万美元。2010年7月，沃伦· 巴菲特再次向5家慈善机构捐赠股票，依当前市值计算相当于19.3亿美元。这是巴菲特2006年开始捐出99%资产以来，金额第三高的捐款。2011年12月，巴菲特宣布，他的儿子霍华德会在伯克希尔哈撒韦公司中扮演继承人的角色。2012年4月，患前列腺病，尚未威胁生命。
• 特蕾莎修女，（1910年8月27日—1997年9 月5日，又称作德兰修女、特里莎修女、泰瑞莎修女），是世界著名的天主教慈善工作者，主要替印度加尔各答的穷人服务。因其一生致力于解除贫困，而于1979年得到诺贝尔和平奖。并被教皇约翰· 保罗二世在2003年10月列入了天主教宣福名单 Beatification。目前特蕾莎修女的名称也变为真福特雷莎修女(Blessed Teresa）。
sentencห้องสมุดไป่ตู้s
3.Adam Smith’s “invisible hand”, the economic theory that the market will run smoothly if it is left to decide what products are sold and at what price, has been the guiding principle behind globalisation. 根据亚当斯密的经济理论，如果市场能自行决定以什么样的价格销售什么样的产品，那么这个市场将运转顺利，就是这只所谓的“无形的手”演变成了全球化背后的指导法则。
因为“他们将如当初竭尽全力搜寻人才来获取财富一样,竭尽全力搜寻人才来分配财富”。
sentences
2.For these tycoons, who have prospered in the free market global economy, government and the public sector are monopolistic and inefficient. 对于这些在全球自由市场经济中飞黄腾达的企业巨头来说，政府和政府资助的企业（社会慈善事业）处于垄断地位却运作效率低下。
• 弗洛伦斯· 南丁格尔，因在克里米亚进行护理而闻名，被誉为“提灯女神”。她是世界上第一个真正的女护士，开创了护理事业，1908年3月16日，她在 88岁高龄时被授予伦敦城自由奖。 “5.12"国际护士节设立在南丁格尔的生日这一天，就是为了纪念这位近代护理事业的创始人。
• 戴安娜王妃1961年7月1日出生于英国诺福克，是爱德华斯宾塞伯爵的小女儿，1981 年7月29日与威尔士亲王查尔斯结婚。她是查尔斯的第一任妻子，亦是威廉王子和哈里王子的亲生母亲。1987年6月，戴安娜将她所拍卖的79件服装所得350万英镑，全部捐给慈善事业。她的品行深深地感动了普通人，尤其是苦难之中的人们。1996年8月 28日解除婚约，1997年8月31日因车祸死于法国巴黎。
• 迈克尔·杰克逊，流行音乐之王—记忆的永恒（1958.8.29— 2009.6.25)。是一名在世界各地最具影响力的全能型的唱作歌手、唱跳舞王、唱片专辑制作人、电影演员、编剧、MV导演、监制、作家、画家、诗人、艺人、散文家、舞蹈家、表演家、收藏家、慈善家、音乐家、艺术家、歌唱家、发明家、旅行家、人道主义者、和平主义者、完美主义者、素食主义者、时尚引领者、游乐爱好者、音乐工作者、词曲创作者、视听效果统筹策划、歌舞概念编排指导、题材创意执行总监、服装造型设计师、电玩游戏配乐、慈善机构创办人。被赞誉为“流行音乐之王”，是世界史上最具代表性与最受人欢迎和最多支持者的艺人，被吉尼斯世界纪录评鉴为“人类史上最成功的艺人”，魔幻般的舞步更是被群星效仿。现在依然保持专辑销量世界第一，保守统计超过7.5亿张。在当今群星灿烂的时代里，他更是明星中的明星。他为慈善事业捐款超过6亿美元，是全世界以个人名义捐助慈善事业最多的艺人。由于患有严重的白癜风皮肤病致使皮肤局部变白，所以经常化妆为白色皮肤露面。洛杉矶当地时间2009年6月25日，因为私人医生康拉德·莫里违规注射镇静剂过量导致杰克逊猝然离世，终年50岁。
Answer
• • • • • • 1. 2. 3. 4. 5. 6. C D A B D B
• William Henry "Bill" Gates III (born October 28, 1955) is an American business.magnate ,programmer, inventor and philant hropist. Gates is the former chief executive and current chairman of Microsoft, the world’s largest personal computer software company, which he co-founded with Paul Allen. • He is consistently ranked in the Forbes list of the world's wealthiest people and was the wealthiest overall from 1995 to 2009—excluding 2008, when he was ranked third;in 2011 he was the wealthiest American and the world's second wealthiest person. According to the Bloomberg Billionaires List, Gates is the world's richest person in 2013, a position that he last held on the list in 2007. • During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with 6.4 percent of the common stock.[a] He has also authored and co-authored several books.
2010年度十大慈善企业
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4.Children of the 60s, like Bill Gates, have exploited the free market ruthlessly, but now they are preaching freedom and love and are choosing to give back to society. 像盖茨这样20世纪60年代还是孩童的企业家们已经充分获取了自由市场给予的好处，现在他们倡导自由和博爱，并选择回报社会。