商务英语阅读-复习资料 (1)

商务英语考试复习题一、英文缩写—写出英文全称5*2’=10’二、选词填空20*2’=40’ (1-10题单词+11-20题短语)1)Even if the idea is not unique, you can make a difference in the way you implement it.2)Don’t underestimate competitors’ ability to catch up and don’t forget bricks-and-mortarcompanies moving online.3)If the business relies on building a critical mass of customers.4)Emerging markets remain vulnerable to financial-market turbulence.5)The firm is beefing up production of some of its gadgets tenfold this year to quench demand.6)London’s dramatic renaissance as perhaps the world’s leading financial center has been a well-documented phenomenon in recent years.7)Like many 5-year-olds, California’s Vycon Corporation is going a growth spurt.8)AIM’s way of vetting companies is hardly traditional.9)Many reasons have been proffered to explain Toshiba’s fall from glory.10)But one thing that cannot be ignored is a crisis of consumer trust that has contributed to thecurrent lackluster performance.11)The backlash was huge.12)Chinese manufacturer Lenovo was quick to jump on this by offering better services.13)They tend to view these goods as guaranteeing superior quality and premium services.14)Due to deregulation and wider access to the local market than in the past.15)In the end, it turned out that the problem had nothing to do with quality.16)But some foreign companies have been slow to raise service levels in accordance with theexpansion of their operations.17)This is why some Chinese firms such as Haier and Lenovo are rapidly eating into their foreigncounterparts’ market share.18)Eventually, these shoddy practices will catch up with foreign firms.19)US Treasury Secretary Henry Paulson has been at pains to ease frictions between the world’stwo largest trading partners.20)Protectionist policies do not work and the collateral damage from these policies is high.21)They spell out previously unclear procedures for foreign purchases of Chinese companies.22)China will have no choice but to use whatever methods it has to “recoup that lost share andbuild up a stable of companies that can be serious competitors on a global scale.”23)What’s needed is a workable way to implant entrepreneurial thinking inside the corporatewalls in such a way that wealth can be created on an ongoing basis.24)During the 1980s, creating value through financial techniques (junk bonds, leveraged buyouts,financial asset repackaging) was tried.25)All of these fads had their moment in the sun, but none have been able to extend thecorporate life cycle appreciably.26)Some CEOs have encouraged their organizations to take large short-term risks and thencashed out their options before the long-term problem appear.27)Many companies have used their own inflated stock to acquire other companies.28)Many CEOs have more power and influence over their compensation level than they should.29)They do to growing the business through organic growth or strategic expansion.30)There is a bias towards promoting those who toe the line which means the status quobecomes entrenched deeply in the business.31)Particularly in light of the fact CEOs come and go more rapidly these days.32)Due to the fact most of the work carried out by middle managers is hands on.33)Managers, by and large, focus on revenue and asset growth.34)Planning has three main components.35)In fact, any given manager is likely to be engaged in each of these activities during the courseof any given day.36)They started by assessing the ways in which people actually use the Web.37) A wide array of information providers specializing in sports….38)Began to lose some of its luster in the mid-1980s.39)One of the major reasons for its slide could be treated back to what had once been a majorstrength.40)However, problems had become apparent, and no one could quite figure out what was goingon.41)When he took the helm of the troubled carrier in 1994…42)The IMF puts China’s share in the world economy at 12.7%, well in excess of Japan’s 7.1%share.43)China’s voracious appetite for imports….44)….has a profound impact on China’s consumption of industrial materials.三、问答题2*5’=10’1. What can be called a clear value proposition? (Lesson1 P3)1)What kind of business are you in?2)What do you provide and how?3)Who are your target customers?2. How many basic types of inventories are there? What are they? (Lesson3 P11)1)The supplies that a firm purchases for use in production are its raw materials inventory.2)Work in-process inventory consists of goods that have moved partway through the productionprocess.3)Finished-goods inventory consists of items ready for sale.3. Nowadays relatively expensive foreign products have become obvious targets for criticism. What are the reasons? (Lesson6 P22)Local consumer awareness is much higher now. The times have changed, and Chinese shoppers now have higher expectations for quality and service.4. What are the key challenges facing corporate America at present? (Lesson8 P29)1)Finding effective ways to renew the corporate spirit and stay vibrant and successful over anextended period of time;2)Developing better ways link employee compensation with the creation of long-term value;3)Overcoming internal resistance to change;4)Generating genuine growth in revenues and profits.5. What’s the importance of corporate culture? (Lesson8 P31)1)The culture sets the overall tone for an organization.2)It specifies which set of values, ethics and experiences will be deemed as desirable for theorganization.3)The culture impacts on the organization’s efficiency in a number of ways, formal and informal.6. What does the management process include? (Lesson9 P34)Management is the process of planning, organizing, directing, and controlling an organization’s financial, physical, human and information resources to achieve its goals.四、句子翻译5*3’=15’1. Some people think that China’s bulk of growth in recent years has been driven by domestic demand rather than exports.一些人认为近年来中国的大部分经济增长是由国内需求带来的，而不是出口。