商务个案研究business case study
Business CASE STUDY 2商法案例分析
case用法及搭配
“case”在英语中有多种用法和搭配。
以下是一些常见的用法和搭配：1. in case 万一;假使。
例如：In case it rains, we will stay at home. 如果下雨，我们会待在家里。
2. in the case of 至于，在…的情况下。
例如：In the case of John, he always helps others. 至于约翰，他总是帮助别人。
3. in case of 万一;如果发生;假设。
例如：In case of fire, please call 119. 如果发生火灾，请拨打119。
4. in this case 既然这样，假若这样。
例如：In this case, we can't go to the party. 既然这样，我们不能去参加聚会。
5. case study 个案研究;案例研究。
例如：This book contains a case study on a successful business. 这本书包含一个成功企业的案例研究。
6. case analysis 个案分析;案例分析。
例如：I need to do a case analysis on the company's marketing strategy. 我需要对公司的营销策略进行个案分析。
7. just in case 以防万一。
例如：I always carry an umbrella just in case it rains. 我总是带着伞以防万一下雨。
8. in any case 无论如何。
例如：In any case, we should try our best to achieve our goals. 无论如何，我们都应该尽最大努力实现我们的目标。
9. in that case 既然那样。
例如：In that case, we can cancel themeeting. 既然那样，我们可以取消会议。
case study的作用
case study，也称为个案研究，是对某一特定个体、单位、现象或主题进行的研究。
其作用体现在多个方面：
深入了解研究对象：case study允许研究人员对特定个体、群体、企业或现象进行深入的、详细的研究，通过对研究对象产生与发展的过程、内在与外在因素及其相互关系的全面了解和分析，研究人员可以形成对有关问题的深入全面的认识和结论。
拓展工作经验和丰富专业知识：通过case study，研究人员可以根据此前的科学研究，进一步拓展其工作经验，并丰富现有的专业知识体系。
验证理论或假设：在某些情况下，case study被用来验证特定的理论或假设。
研究人员通过对特定案例的深入研究，来测试理论或假设的有效性和适用性。
提供实践指导：case study的结果可以为实践提供指导。
例如，在企业管理领域，对成功或失败企业的案例研究可以为其他企业提供借鉴和启示，帮助企业避免犯同样的错误或复制成功的模式。
激发新的研究思路：通过对特定案例的深入研究，研究人员可能会发现新的研究问题或思路，从而推动相关领域的进一步研究。
总的来说，case study是一种非常有用的研究方法，可以帮助我们深入了解研究对象，拓展知识和经验，验证理论或假设，提供实践指导，以及激发新的研究思路。
case study和field study
Case study和field study是两种常见的研究方法，它们在社会科学研究中扮演着重要的角色。
本文将就这两种研究方法进行深入探讨，从定义、特点、应用领域和优缺点等方面展开阐述。
一、案例研究（case study）1.定义案例研究是一种深入细致地对一个个案或少数几个相关个案进行全面分析和研究的方法。
在案例研究中，研究者会就研究对象的历史、背景、活动等方面进行深入的了解和研究。
2.特点（1）深入性：案例研究具有深入细致地对个案进行研究的特点，能够全面深入地了解个案的方方面面。
（2）个别性：案例研究侧重于对个别个案进行研究，而非对整体进行概括分析。
（3）多样性：案例研究可以涉及多种类型的个案，如个人、组织、事件等。
3.应用领域案例研究在社会科学领域有着广泛的应用，尤其在管理学、教育学、心理学等领域有着重要地位。
通过案例研究，研究者可以深入了解个案的内在规律，为理论的建构和验证提供重要依据。
4.优缺点（1）优点：案例研究能够深入了解个案的方方面面，有利于发现新现象、构建新理论，具有较高的启发性和反思性。
（2）缺点：由于案例研究的个别性和局限性，其研究结果通常具有一定的局限性，难以进行横向比较和总体推广。
二、实地研究（field study）1.定义实地研究是一种通过实地调查和观察的方式进行研究的方法。
在实地研究中，研究者会亲自前往研究对象所在的环境进行深入观察和调查，以获取真实、客观的数据和信息。
2.特点（1）真实性：实地研究可以获取真实、客观的数据和信息，有利于揭示事物的真实状态和规律。
（2）全面性：实地研究可以全面地观察和调查研究对象，获取丰富的信息和数据。
（3）灵活性：实地研究能够根据实际情况进行灵活的调整和改进，有利于获取更加准确的数据和信息。
3.应用领域实地研究在人类学、地理学、生态学等领域有着广泛的应用，尤其对于需要直接观察、调查的研究对象具有重要意义。
通过实地研究，研究者可以深入了解研究对象所在的环境、文化和社会生活，为理论的建构和实践的开展提供重要支持。
个案研究法(Case Study)
个案研究法（Case Study）陈姿伶中兴大学农业推广教育研究所早在1870年，美国哈佛大学法学院即创用此一个案研究法来训练学生思考法律的原理原则。
依叶重新（2001）的考证，此法最初多用于医学方面，应用于研究病人的案例；尔后，陆续地于心理学、社会学及工商管理学等领域相继被沿用，至今于教育界的运用也相当广泛，大都采此法于教学与相关的学习研究上，或者应用于教育心理与儿童心理等领域，特别对于超常儿童、特殊才能儿童、学习落后或低度缺陷儿童等类型学习者的心理研究。
而在这当中几位举足轻重的关键学者，如实验心理学家菲吉纳于1860年创立新物法，针对个别对象，进行有系统的感官研究，建立著名的Fecher’s Law。
之后，弗洛伊德及皮亚杰等，于其所涉及的相关研究中皆不难发现「个案研究法」被运用的例证。
以弗洛伊德为例，可被视为是运用个案研究法于精神病学的先驱，就其处理精神神经症的病人方面言之，则是致力于发现所谓的「一致的经验模式」。
在其细心的探求下，使得病人能够回忆自己在儿童及年轻时代所发生的，但却已遗忘良久的，有关创伤性的或与性有关的意外事件，根据弗洛伊德的假设：这些意外事件或可用来解释病人的神经性行为，以所曾研究之Sergei Petrov 的—位狼人（the Wolf Man）的生活史来说，其最后并以「来自婴幼期神经症的生活史」（From the History of an Infantile Neurosis）为标题，将研究结果撰写成书并于1918年出版问世，此书则是弗洛伊德应用个案研究的典型例举之一，且其所归结获致之个案的结果，事实上与其假设一致吻合，这亦使得心理的个案分析因此一时蔚为时尚，且被认定视为一项有效的处理事情的方法。
总言之，个案的运用与分析，在法律和医学知识的传授上，早就成为最基本的教学工具之一。
法律的名词称个案为「案例」或「判例」，医学的名词则称其为「病例」。
至于个案分析在社会学上的发展沿革，则可依年代顺序归纳如下：（1）1908年，哈佛大学创设企业管理研究所，由经济学家Edwin F, Gay担任首任院长，他认为企管教学，应仿效哈佛法学院的教学方法，Gay称作「问题方法」（problem method），自此哈佛大学设置个案发展单位。
商务英语BEC高级难点词汇解析汇总二
商务英语BEC高级难点词汇解析汇总二1. bullet point “弹头“圆点，弹点，文件中用来导引各要点的园点符号，亦作bullet。
e.g. These points for discussion are indicated by bullet points.这些讨论要点由“弹头”圆点标明。
9. business concept 经营理念e.g. This business concept has proved over the years to be extremely popular with Brit ish and international tourists alike.多年来实践证明，这种经营理念得到英国及外国游客的普遍欢迎。
10. business district 商务地段，商务区（指写字楼、办公场所、银行、商店集中的区域或地段），亦作commercial district, commercial area, corporate business areae.g. The hotel is only a five-minute walk from the business and shopping districts.本饭店步行仅5分钟即可到达商务购物区7. business class （飞机、车、船等的）公务舱，头等舱，亦作first class，与条件稍次、票价较低的economy class（经济舱）相对e.g. The small airline has beaten the huge Royal Dutch KLM airline, and other national state air companies, to win the title of Europe's best usiness class service.那家小型航空公司击败强手英国皇家荷兰航空公司及其他国家级豪华航空公司，荣获欧洲最佳商务舱服务的称号。
个案研究的名词解释步骤是怎么样的
个案研究的名词解释|步骤是怎么样的个案研究的名词解释：个案研究(case study)也称个案调查。
对某一特定个体、单位、现象或主题的研究。
这类研究广泛收集有关资料，详细了解、整理和分析研究对象产生与发展的过程、内在与外在因素及其相互关系，以形成对有关问题深入全面的认识和结论。
个案研究的单位可以是个人、群体、组织、事件或者某一类问题，由此而产生人员研究个案，各生活单位或社会团体个案、传播媒介个案，以及各种社会问题个案等。
个案研究的类型：个案研究有三种类型：(1)个人调查，即对某个人的心理发展、智力、兴趣、爱好、情绪、性格、气质、价值观等多方面的深层次的调查;(2)团体调查，即对某个团体或心理教育组织的详细调查;(3)问题调查，即对某社会心理现象或问题进行专案调查研究。
无论采用何种调查方式，均应有明确的目的和内容，订好调查研究计划或方案，综合运用各种调查方法(如访谈、问卷、观察、测验等)，认真收集、整理和分析材料，提出研究报告。
在发展心理学、教育心理学、医学心理学中经常使用这一方法，特别是对超常儿童和缺陷儿童心理的研究更离不开个案研究。
在大规模的社会调查中，在把握行为的一般规律和倾向的基础上，也需要结合个案研究进行深入考察。
此法的长处是有利于全面系统地对对象进行了解，其缺点在于研究对象的数量少，结果可能不具普遍意义。
此法应与其他方法配合起来应用。
个案研究的步骤：1、确定个案：指确定研究及辅导的对象。
个案来源可从几方面得到：教师发现：包括导师或科任教师。
训导单位转介：如学生违反校规或偏差行为导致记过等。
家长提出：由家长发现学生行为异常须辅导者。
学生自认有困扰，想获得帮助以解决问题者。
从心理测验结果筛选而得。
2、确定个案的主要问题：是指透过导师、家长、训育人员或案主个人的描述，以了解案主主要问题之行为特徵，以便搜集相关资料。
问题的描述重在具体、清晰、明确，以事实的呈现为主，而非观察者的个人意见。
3、收集资料：指收集与主要问题相关的资料。
Case-Study商务英语案例分析
Case Study Of Kimsoong1.Background information of KimsoongKimsoong, a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchises in most European countries which not only sell cars and motor accessories but also have servicing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in used cars.Over the last ten years Kimsoong, with its reputation for reliability at low prices, has build up market share at the lower end of the market. Their basic models include many”extras”which other manufacturers charge for. Kimsoong also makes large donations to environmental groups and is seen as an organization with a social conscience. Furthermore, its R&D Department is developing an “eco-car” which uses an alternative power source.Then set our focus on the whole car manufacturing market.For 2009, global vehicle sales remain in the midst of a precipitous fall-off, led by sharp declines in the mature markets of the United States, Western Europe and Japan. We project total cars produced at 51,971,328.In 2006 there were 49,886,549 passenger cars produced in the world, with an increase of 6.45% over the previous year. The increase for 2007 was more modest, and 2008 showed a decline. Analysts from various institutes had in fact pegged the year 2007 as the year which would end the 5-year cycle (2002, 2003, 2004, 2005, 2006) of recordA third of all cars in the world is produced in the European Union (see chart below).China became the world’s third-largest car market in 2006, as car sales in China soared by nearly 40% to 4.1 million units. China should become the world’s second-largest car market by 2010, as low vehicle penetration, rising incomes, greater credit availability and falling car prices lift sales past those of Japan. Furthermore, vehicle penetration in China stands at only 24 vehicles per 1,000 people, compared with 749 vehicles per 1,000 people in the mature markets of the G7.It is estimated that over 600,000,000passenger cars travel the streets and roads of the world today.In the United States alone, 247,421,120 "highway" registered vehicles were counted in 2005, of which 136,568,083 passenger cars. (Bureau of Transportation Statistics U.S. Department of Transportation)So with the high development of car manufacture, we may face many difficulties. There are so many cars produced in the world, the only thing we can do to keep our position is to become more competitive in this market, or we’ll drive out by its high competition.2. Kimsoong customer profileCustomers are the god of our company, thus the survey of customers’ tastes and basic information is important for us to know better of our shortage, and we’ll also serve more people in the future and gain more profits. The following forms are information we have got from our customers.We can see that the majority of the customers are men who are under 30, they are employed. However, women between 31 and 50 who are self-employed have potential to buy our cars.Our repeated customers only occupy 15% of the whole. People who buy our cars are mostly middle income group. This is a hint that if we want to hold on to existing customers, we must produce cars that are affordable by middle income group. But to attract new customers we should provide different kinds of cars for differentAs the form shows, customers are not satisfied with our service. The competitor’s cars are better in performance and service. These are two main reasons that hinder us to maintain existing customers. The after-sale care is just fair. In a word, customers care more about their price, reliability, after-sales service, etc. We should improve our service and convince customers of the reliability of our cars at the same time.By collecting and analyzing customer profiles, we may conclude that we can make improvement by producing cars suit every age stage, providing reasonable price for middle income group, improving our after-sales service to hold on to existing customers. We should also create cars for women and for self-employed persons and even students. High level cars with high price will attract people of high income group. These may help gain more profits.3.ProblemFacing the intense competition, the company must remain unchanged with its reputation for reliability at low prices and has its excellent office workers and loyal customers, also the skill and cooperation are very important parts. The management should solve these problems.(1).Cutomer profilesThe company’s new strategy is to hold on to existing customers and increase customer loyalty. And the company also hope to develop a more accurate buyer profile. Customers are very important to a company. So the company should know about the customers well so that we can produce the products that fit the customers. Only in this way can our company make profits.(2). The excellent office workersThe excellent office workers in the company is also a big problem. For one hand, the younger office workers have much knowledge but a little experience; on the other hand ,the elder office wor kers don’t have as much knowledge as the young but they have enough experience. They are all excellent, but the company doesn’t ha ve enough money to hire both the young and the elder ones. So the problem is that the company should choose what kind of the officers they need by using less money to make more money.(3).Improving skillsImproving skills is also a big problem to the company. Because of the ever-accelerated science and technology, having a superb skill cansave cost and make profits.(4).CooperationLast but not the least, cooperation is very important to the company. But the company’s staffs are lack of the skills of grasping good communication. So if the company want to do better, they must promote social skills and competence.4.SolutionsAiming at the problems given above, we summarize some solutions to those problems:(1).Building up relationshipsTo builds up long-term customer relationships, thereby increasing profits.To establish long-term cooperation relations, the customer is one of the important factors that assure our company’s long-term and stable development. In the long-term cooperation relations, the company can not only improve enterprise image, enterprise credibility still can bring stability of the interests of the enterprise income. Only in this way, can the enterprise form a security capital chain. Additionally, through this long-term cooperation, we can build trust with each other and win good enterprise image, thus our company will expand more customer groups and win more profits.(2).Increasing customer loyaltyIncreasing customer loyalty is to guarantee the premise of enterprise sales. First, our company shall keep good communication with customers. The price for the customers must be given favorable; we can also use the gifts method to increase satisfaction. Cheap and good things will receive the love of consumers, so we should be radically improve the competitiveness of our enterprise, by improving product s’performance in all aspects so as to reduce the cost. Once the cost reduced, we will not only attract more customers to buy our cars, but also enhance our profit space, that is kill two birds with one stone. (3).Drawing up an accurate buyer profileEnterprise’s accurate understanding of his client group is very important. The company should not only know the customer's age distribution, but have an understanding of what kind of car sales good. At the same time, we must pay attention to customer s’feedback, make market surveys, know what kind of car our customers really want to buy. From these information we will realize our company’s deficiencies, so as to further improve their product, as well as theenterprise’s all aspects of operation.(4).Encouraging staffsTo encourage staffs to be more active in building up good customer relations.It is not enough to just have a good car, a good people who can promote it is necessary. So encourage staffs to establish good relationship with customers is very important. Nowadays, the consumer not only pays attention to the quality of the product itself, but is very concern about enterprise service attitude. First, the company shall encourage the staffs to work hard to establish a good relationship with their clients. For those who have outstanding performance , the company sales should give them full praise and encouragement. For those who not work hard, and have poor work performance, our company shall take appropriate punishment. Everyone must have crisis consciousness. Second, team spirit is very important. The common saying says more people, more powerful. Only we work together can we create more profits for our company.5.ConclusionFrom the report above, we can see that good customer relationships are very important for our further development. Only when we win our customers’ loyalty, can we gain more profits and make a good reputation. Thus, improvement of all aspects, including staff training, survey of customers and potential ones, change of disciplines and politics in our company and so on is of importance. We should also appreciate other competitors strengths and learn to use them for ourselves. I believe that our company will develop well in the future and attract more customers to buy our cars.。
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Business Case Study商务个案研究GoalPractice your Modern Business English communication skills in an interactive, multi-situational business scenario.在一种互动的、多情景的商务情节中实践你的现代商务美语的交流技巧。
ConceptsNow it’s time to practice using your acquired business English s kills in a simulated office scenario. This will be a global practice, broken down into a series of skits involving different characters. It will be more realistic if a number of people can play different characters, so get your co-workers or classmates or relatives or friends to help if possible. The fewer people you have, the more characters you and others will play. This is one way to get more practice. If you must, try playing all of the characters yourself. Each skit should last from 3-5 minutes, and should incorporate material from each of the units in this guide that are listed for each skit.现在该是你把在模拟办公环境下所获得的商务英语技能应用于实践上的时候了。
这将是总练习，分成若干趣味故事，有不同的人物参加。
能找一些人来扮演不同的角色，更显得真实，因此尽可能请你的同事、同学、亲戚和朋友一起参与。
参加的人越少，则你自己和其他人要扮演的角色就越多。
如果可能，尽力让自己尝试所有的角色。
每场表演都要持续3-5分钟，每个场景的取材都紧扣本书相应的单元内容。
PracticeFollowing are the characters involved in the role-playing skits. Most are employees of ABC Incorporated, which manufactures consumer goods (you decide what they manufacture, if necessary). They sell their goods to retailers and to the general public through factory outlets.CHARACTER FUNCTIONMaria Perez CEO,ABC Inc.Bess Morrison Executive Assistant, ABC Inc.Gregory Townsend Senior V.P., CMO, ABC Inc.Scott Myers Junior V.P., Product Development, ABC Inc.Linda Scott Junior V.P., Distribution/Sales, ABC Inc.Jane Keller Methods Analyst, ABC Inc.Tom Granger Marketing Analyst, ABC Inc.Daniel Watson Sales Representative, ABC Inc.Dena Wilkins Receptionist, Marketing, ABC Inc.Jack Danielson Senior V.P., CFO, ABC Inc.Sam Brenner Financial Analyst, ABC Inc.Maya Thomas Receptionist, Finance, ABC Inc.Louise Fletcher Junior VP, Plant Operations, ABC Inc.Jerome Cole Junior VP, Quality Control, ABC Inc.Brian Parks Project Manager, ABC Inc.Gail Harris Mechanical Engineer, ABC Inc.Myra Brinks Project planner, ABC Inc.Dan Marcus Electrical Engineer, potential hire - ABC Inc.Iris Ellington Team Leader, Shipping, ABC Inc.Frank Larkin Manager, Employee Relations, ABC Inc.Amy Bright Customer Relations Officer, ABC Inc.Ellie Michaels Legal Counsel, ABC Inc.Ken Griffith Union headTanya Norris Union representativeBob Roberts CEO, XYZ Company Ltd.Vera James Customer角色扮演中所涉及的人物如下。
大多为ABC公司的雇员，ABC公司是一家生产日用品的公司。
（如果必要，你决定应该什么）他们通过批发店来销售给零售商或直接销售给消费者。
人物职务Marie PerezABC公司CEO（首席执行官）Bess Morrison ABC公司行政助理Gregory Townsend ABC公司CMO兼高级副总裁Scott Myers ABC公司产品开发部门副总裁Linda Scott ABC公司销售部门副总裁Jane Keller ABC公司方法分析师Tom Granger ABC公司市场营销分析师Daniel Watson ABC公司销售代表Dena Wilkins ABC公司销售部接待员Jack Danielson ABC公司CFO兼高级副总裁Sam Brenner ABC公司财务分析师Maya Thomas ABC公司财务部接待员Louise Fletcher ABC公司车间副总裁Jerome Cole ABC公司质检部副总裁Brain Parks ABC公司项目经理Gail Harris ABC公司机械工程师Myra Brinks ABC公司项目策划Dan Marcus ABC公司电气工程师（兼职）Iris Ellington ABC公司运输部队长Frank Larkin ABC公司人事关系经理Amy Bright ABC公司客户经理Ellie Michaels ABC公司法律顾问Ken Griffith 工会领导Tanya Norris 工会代表Bob Roberts XYZ公司CEO（首席执行官）Vera James 客户Following are the role-playing skits, the characters involved, and the main unit material involved:SKITCHARACTERS 1. Scheduling a busy work day Maria, Bess2. Gossip, rumor, and attire Jane, Tom, Gail, Myra, Dan3. Discussing a merger Maria, Bob4. Solving a problemBrian, Myra, Tanya 5. Interview, hiring, contract Frank, Dan6. Introductions, descriptions/titlesJerome, Brian, Gail, Myra, Dan6. Meeting about management and finances, with some jargonthrown inMaria, Gregory, Jack7. Meeting about introducing a new product Scott, Linda, Louise, Jerome8. Presenting new product plan to staffLouise, Gail, Myra Dan, Iris8. Preparing the project team for the new product Louise, Brian, Sam, Myra 9. Preparing for selling new productScott, Linda, Tom 10. Dealing with some calls, making contact in another departmentDena, Maya 11. Dealing with an angry customer Amy, Vera 12. An outstanding marketing feat Linda, Daniel 13. Discussion on setting up a plant overseas and the impact for the companyMaria, Gregory, Jack,Louise14. It’s negotiation time!Jack, Frank, Ellie Ken 15. Talking about money Jane, Tom, Gail, Dan, Iris以下是角色扮演的故事内容、涉及的人物和主要单元 故事内容人物 1. 做工作日程安排 Maria, Bess2. 闲话、谣言与着装 Jane, Tom, Gail,Myra, Dan3. 讨论公司兼并 Maria, Bob4. 解决一个问题 Brian, Myra, Tanya5. 面试，雇用与合同 Frank, Dan6. 介绍，描述与称呼 Jerome, Brian, Gail, Myra, Dan 6. 管理与财务所使用的术语 Maria, Gregory, Jack7. 介绍一种新产品Scott, Linda, Louise, Jerome 8. 向员工展示一种新产品计划 Louise, Gail, Myra Dan, Iris 8. 为新产品准备项目人员 Louise, Brian, Sam, Myra 9. 准备销售新产品Scott, Linda, Tom 10. 处理电话，与其他部门联系 Dena, Maya 11. 如何与不满意的客户打交道 Amy, Vera 12. 一种出色的销售技能Linda, Daniel13. 讨论在海外建立一家工厂的计划及对公司的影响 Maria, Gregory,Jack, Louise14.到谈判的时候了! Jack, Frank, Ellie Ken15. 谈谈钱SummaryCongratulations!You have now completed your business English study. You can be proud of your achievement, because if you are successfully able to communicate using the English in this guide, and fully understand the concepts and material presented, you are definitely more proficient in the use of business English than most students of the language. Keep on practicing to keep your skills sharp.恭喜你！现在你已经出色地完成了商务英语学习。