商务英语谈判案例分析
商务谈判案例英语
商务谈判案例英语商务谈判是现代商务社会中具有至关重要地位的交流方式，也是企业开展商务活动的重要环节。
谈判有其独特的文化和流程，其中语言是一个重要的组成部分。
英语作为国际交流的重要工具之一，在国际贸易中具有举足轻重的地位，是商务谈判的基础。
下面就以一个商务谈判的案例，来充分深入地讨论如何正确运用英语进行商务谈判。
场景：中方A公司与国外B公司就购买机器人谈判。
第一步：谈判提出：A公司： We’d like to purchase some robots from you.B公司： What kind of robots do you need?第二步：谈判详情：A公司：We need two types of robots. One is for manufacturing and the other is for packing.B公司：What’s the quantity of each type?第三步：谈判价格：A公司：We will need five of the manufacturing robots and ten of the packing robots.B公司：What’s your budget?第四步：谈判结果：A公司：We can afford up to $25,000 for the fifteen robots. B公司：OK, we can accept that. When do you need the robots?以上便是一次商务谈判的典型案例，从中可以清楚地看出在进行商务谈判时，正确运用英语是一件非常重要的事情。
首先，要做到语言流畅。
在商务谈判中，英语要以口语形式表达，而不是书面文章形式。
对于以上案例，要表达准确和流畅，就要注意使用专业词汇、习惯的句式以及精确的动词。
如在表达“purchase”时，尽量不要犯谬误地说“buy”;在表达一个概念或专业词汇时，一定要用一句完整的句子。
英文谈判案例——ShoppingToteNegotiation
So L told X: here is the problem; the MOQ of the order is much larger than your order We would like to take your order and carry the rest of material as stock
It was before the financial crisis; the global economy was prosperous and
almost every Chinese factory was busy to fill the booming orders from all over the world
time But they can’t cancel the order as they had already started the promotion campaign and the tote was printed on the
product catalogue
In later negotiation; we suggested that X raise the order quantity; and split the
Also they wanted to split the 200;000 into 4 shipments: 50;000 pcs to b
e shipped as scheduled; 50;000 pcs to be shipped two months after; and so o
n
Phase 3 further negotiation with P
requested a 510% of price increase just on the next week after contract were signed
商务英语谈判案例
商务英语谈判案例在商务谈判中，语言的运用至关重要。
一方面，谈判双方需要用准确的语言表达自己的意愿和要求；另一方面，他们也需要理解对方的表达，并作出相应的回应。
下面我们将通过一个实际的商务英语谈判案例，来分析在谈判中如何运用英语进行有效沟通。
案例背景：甲公司是一家生产家具的企业，他们希望与乙公司合作，将自己的产品销售到乙公司的商场中。
乙公司是一家大型家居连锁店，他们对甲公司的产品很感兴趣，但在价格和供货条件上有一些疑虑。
谈判过程：1. 甲公司代表首先向乙公司代表介绍了自己公司的产品特点和优势，强调了产品的质量和设计独特性。
在谈到价格问题时，甲公司代表使用了“competitive pricing”（有竞争力的价格）和“bulk order discount”（大宗订单折扣）等专业术语，以表明他们对价格问题已经做了充分的考虑。
2. 乙公司代表则提出了一些具体的疑虑，比如产品的供货周期和售后服务。
甲公司代表在回应时，使用了“flexible delivery schedule”（灵活的交货时间表）和“comprehensive after-sales support”（全面的售后支持）等术语，以说明他们对乙公司的关切已经有所考虑，并且有相应的解决方案。
3. 在谈判的过程中，双方还就合作的细节进行了讨论。
甲公司代表使用了“mutually beneficial partnership”（互利合作伙伴关系）和“win-win situation”（双赢局面）等术语，强调了双方合作的价值和意义。
乙公司代表也表示愿意就合作细节进行进一步的商讨。
结论：通过以上案例的分析，我们可以看到，在商务谈判中，双方需要灵活运用商务英语，以准确、生动、简洁的语言进行沟通。
同时，双方还需要对对方的表达进行仔细的理解，以便作出恰当的回应。
只有这样，双方在商务谈判中才能达成双方满意的协议，实现合作共赢的局面。
在实际的商务谈判中，我们还需要不断学习和提高自己的商务英语能力，以应对不同场合和不同对象的商务沟通需求。
商务英语谈判案例
商务英语谈判案例引言：商务英语谈判是国际贸易中至关重要的一环，涉及到双方的交流、合作和利益平衡。
本文将通过一个实际案例，详细分析商务英语谈判的过程、技巧和策略，以期为读者提供有关商务英语谈判的有效指导。
案例背景：我公司是一家专注于电子产品制造的跨国企业，我们计划与中国某公司合作生产新一代智能手机。
经过初步洽谈，我们对该公司产品质量和技术实力非常满意，希望达成长期合作伙伴关系。
然而，在具体合作细节和商务条款上，双方还存在一些分歧。
这就需要我们进行商务英语谈判，以期达成共识并签订合作协议。
谈判准备：在正式进入谈判之前，我们有必要做好充分的准备工作。
首先，我们需要了解与中国企业合作的文化背景、商务惯例和法律法规，以避免文化冲突和误会。
其次，我们需要对对方公司的情况进行详细的了解，包括其市场份额、产品质量、技术实力等，以便更好地评估合作潜力和风险。
最后，我们还需制定谈判目标和策略，清楚明确地知道自己的底线和可变动的空间。
谈判过程：在实际谈判过程中，我们需要注意以下几个关键点。
1. 建立良好的关系：在商务英语谈判中，建立良好的关系是至关重要的。
通过友好的问候和打招呼，我们可以营造积极的氛围，并为双方的合作奠定良好的基础。
例如，我们可以通过提供小礼品或邀请对方共进午餐来展示我们的诚意和尊重。
2. 有效的沟通：良好的沟通是商务英语谈判的核心。
在谈判过程中，我们应该使用简洁明了的语言，避免使用模棱两可的措辞和复杂的技术术语。
同时，我们还应该倾听对方的观点，并及时作出回应，以确保信息的流畅传递和理解。
3. 心理战略：谈判过程中，双方可能会采用一些心理战略来争取更有利的议价地位。
我们需要警惕对方可能采取的策略，并采取相应的措施来保护自己的利益。
例如，我们可以通过展示自己的专业知识和实力来增加自信心，并在岌岌可危的时刻适时做出妥协。
4. 议价与妥协：在商务英语谈判中，明确自己的底线，并有所让步是非常重要的。
在某些情况下，我们可能需要灵活变通，做出一些让步，以期达成更有利的协议。
商务英语谈判案例分析
谈判案例分析作者：环测学院测绘10-3班学号：背景介绍：我国从日本S汽车公司进口大批FP——148货车，使用时普遍发生严重质量问题，致使我国蒙受巨大经济损失。
为此，我国向日方提出索赔。
日方：是的，有的车子轮胎炸裂，挡风玻璃炸碎，电路有故障，铆钉震断，有的车架偶有裂纹。
（分析：谈判一开始，中方简明扼要地介绍了FP148货车在中国各地的损坏情况以及用户对此的反应。
中方在此虽然只字未提索赔问题，但已为索赔说明了理由和事实根据，展示了中方谈判威势，恰到好处地拉开了谈判的序幕，日方对中方的这一招早有预料，因为货车的质量问题是一个无法回避的事实，日方无心在这一不利的问题上纠缠）中方：贵公司代表都到现场看过，经商检和专家小组鉴定，铆钉非属震断，而是剪断，车架出现的不仅仅是裂纹，而是裂缝、断裂！而车架断裂不能用‘有的’或‘偶有’，最好还是用比例数据表达，更科学、更准确……（分析：中方觉察到对方的用意）日方：请原谅，比例数据尚未准确统计。
中方：那么，对货车质量问题贵公司能否取得一致意见？（分析：中方对这一关键问题紧追不舍）日方：中国的道路是有问题的。
（分析：日方转了话题，答非所问）中方：诸位已去过现场，这种说法是缺乏事实根据的。
日方：当然，我们对贵国实际情况考虑不够……中方：不，在设计时就应该考虑到中国的实际情况，因为这批车是专门为中国生产的。
（分析：中方步步紧逼，日方步步为营，谈判气氛渐趋紧张。
中日双方在谈判开始不久，就在如何认定货车质量问题上陷入僵局）日方：货车质量的问题不至于到如此严重的程度吧？这对我们公司来说，是从未发生过的，也是不可理解的。
（分析：日方坚持说中方有意夸大货车的质量问题）中方：这里有商检、公证机关的公证结论，还有商检拍摄的录像。
如果…（分析：中方觉得该是举证的时候）日方：不！不！对商检公证机关的结论，我们是相信的，我们是说贵国是否能够作出适当让步。
否则，我们无法向公司交待。
（分析：日方在中方所提质量问题攻势下，及时调整了谈判方案，采用以柔克刚的手法，向对方踢皮球，但不管怎么说，日方在质量问题上设下的防线已被攻克了。
商务英语之价格贵谈判
商务英语之价格贵谈判1、称赞客户You know what? You have good eyes, it sells well. I believe you can have a very good profit on this product.你眼光很好，这产品卖的很好，你可以有一个非常好的利润。
2、问原因Can you advise the reason why you think our price is high, then we will double check and do our best to give you the answer.为什么觉得我们价格贵？3、质量&服务Once you place an order, we will advise you goods status from time totime to make sure perfect service.一旦你下订单，我们会随时向你汇报来保证完美的服务4、真实情感I like chatting with you, and I like you a lot, and already consider you asmy very good friend, so we are willing do business with you with very low margin, my friend, but can not do business with loss. .喜欢和你聊天，喜欢你，所以已经把你当非常好的朋友了，所以十分愿意不怎么赚钱也和你做生意，但是不能亏钱做生意（此处可以加表情哦）5、目标价格法Can you advise your target price?能否告诉目标价？6、小恩小惠After you place order, you are our VIP customer. Once we have new samples, we will send to you at the very first time, so that you can be thefirst one to test the market你下单后，就是我们的VIP客户。
【最新推荐】201X年商务英语谈判实例5篇word版本 (5页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==201X年商务英语谈判实例5篇大家在商务英语谈判的时候是怎么跟客户谈判的呢?以下是小编收集的201X年商务英语谈判实例5篇，欢迎大家阅读。
201X年商务英语谈判实例1在进行商务谈判的时候，要认真听对方说的每一句话，如果没有听明白就一定要问清楚，如何请求对方重复或解释呢?Will you repeat it, please?请再说一遍，好吗?Would you mind saying it again?请再说一遍。
I beg your pardon?请再说一遍。
I'm sorry I didn't catch your meaning. Will you say it again?对不起，我没明白你的意思。
您再说一遍吧。
I don't understand what you say.我不明白你说什么。
I'm sorry I don't follow you.对不起，我不懂你的话。
Will you speak a little more slowly?请说慢一点。
Will you slow down a bit? I can't follow you.请再说慢一点吧。
我没明白。
Will you explain what you mean?请解释一下你的意思吧。
Could you be more specific?能否再具体一些。
201X年商务英语谈判实例2Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。
就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思――他肯定是沙场老将，自己绝不可掉以轻心。
双方第一回过招如下：D: I‘d like to get the ball rolling(开始)by talking about prices.R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.D: Your products are very good. But I‘m a little worried about the prices you‘re asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.R: That seems to be a little high, Mr. Smith. I don‘t know howwe can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promisefuture business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We‘d need a guaranteeof future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?。
商务英语谈判案例
商务英语谈判案例商务英语谈判案例实例1：Jay is a bissiness who works on gymnasium equipment，and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.In the first round ,their covercition was as follows:D: shall we start? R=YoyoR: yes. I’d be glad to answer any questions you may have.D: Your product leaves me a deep impression. But I'm a little worried about the prices.R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want.D: I’m not sure still. I know your r esearch costs are high, but I prefer 20% discount.R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit.D: if we promise future business that will reduce your costs for products, right?R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.D: so, what are your propose?R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas?R: I don't think I can make a decision right now. Why don't we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.NEXT DAYD: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%.R: Dan, I can't bring those numbers back to my office――they'll reject it directly.D: Then you'll have to think of something better, yoyo.R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?D: That's a large numbers to sell, with such low profit.R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 12% the first six months, 10% for the second?!R: so,that’s the deal. D:yes,nice cooperation!(握手)实例2：Business NegotiationA: The seller Miss Lin representing Huaxin Trading Co.,Ltd.B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd.A: Good morning, Mr. Cai. Glad to meet you.B: Good morning, Miss Lin. Its very nice to see you in person.Let me introduce my colleagues to you. This is my manager, Mr. Jia.A: How do you do? Mr.Jia.B: How do you do? Miss Lin. Nice to meet you.B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents.A: Nice to meet you, Miss Huang, Mr. Wang.B: Nice to meet you, Miss Lin.A: How are things going?B: Everything is nice.A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long.B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?A: Weve specially made out a price-list which cover those items most popular on your market. Here you are.B: Oh, its very considerate of you. If youll excuse me, I ll go over your price-list right now.A: Take your time, Mr. Cai.B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.A: Im sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our pricesof Chinaware basically remain unchanged. T o be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.B: Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market.A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.B: I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it?A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.B: If you are prepared to cut down your price by 8%, we might come to terms.A: 8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices.I want to order one container of HX1115 and 438 sets of HX1128.A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.B: Ok, I accept. Now lets talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.。
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商务英语谈判案例分析
Jay is a bissiness who works on gymnasium equipment，and it was the first meeting between yoyo and him. In just a few minutes of the conver sation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.
In the first round ,their covercition was as follows:
D: shall we start? R=Yoyo
R: yes. I’d be glad to answer any questions you may have.
D: Your product leaves me a deep impression. But I'm a little worried about the prices . R: Don’t worry. Before we quote the price, please tell us the exact quantity you wan t. D: I’m not sure still. I know your research costs are high, but I prefer 20% discou nt.
R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit.
D: if we promise future business that will reduce your costs for products, right?
R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.
D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee?
R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.
D: so, what are your propose?
R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.
D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas? R: I don't think I can make a decision right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.
NEXT DAY
D: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.
R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very
hard to reach some middle ground.
D: I understand. We suggest a structured deal. For the first 3 months, we get a discoun t of 15%, and the next 3 months we get 12%.
R: Dan, I can't bring those numbers back to my office――they'll reject it directly.
D: Then you'll have to think of something better, yoyo.
R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?
D: That's a large numbers to sell, with such low profit.
R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles) D: (smiles) O.K., 12% the first six months, 10% for the second?!
R: so,that’s the deal. D:yes,nice cooperation!。