剑桥商务英语教程Unit13Productdescription
商务英语教程答案Key to Unit 13
Key to Unit 13 Advertising StrategyLead-in1.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2.只溶在口，不溶在手。
(M&M巧克力)3.天长地久。
(斯沃奇手表)4.理解就是沟通。
(爱立信)5.成功之路，从头开始。
(飘柔)6.饮可口可乐，万事如意。
(可口可乐)7.科技以人为本。
(诺基亚)8.钻石恒久远，一颗永流传。
(第比尔斯)9.蚊子杀杀杀。
(雷达牌驱虫剂)10.分享此刻，分享生命。
(柯达胶卷)Reading 11. T2. F3. F 4 T 5 FReading 21.T2. T3. F4. F 5 . TPractical ExercisesSection 1I.1. of on at2. with by of In such as3. without at for in ofII.1. 广告客户2. 广告公司3. 广告攻势4. 买方市场5. 广告订单6. 商业广告7. 赠品广告8. 媒体计划9. 媒体空间10.可见机会11.可能的客户/潜在的客户12.盛誉13.销售收入14.赞助15.目标市场16. 品牌偏好17. 国内市场18.口头广告III.1.A2.B3.C4.B5.D6.A7.C8.D9.B 10.AIV.1.budget millions of dollars per year for advertising.2.advertisements placed in newspapers and magazines.3.particularly suitable for small businesses with limited advertising budgets.4.deliver promotional messages to targeted customers.5.that target young, well-educated customers.rm them about a company’s products or services.7.Businesses of all sizes should establish an online presence.8.Placing advertisements online.9.connects a product or service with interested consumers.10.is expected to show a 38 percent increase by 2019.V.1.网络广告是现代广告投放商认为最有效的宣传方式之一。
剑桥商务英语》授课教案Unit 13
Unit 13 (a) ProductionI. Teaching Objectives:i. To enable Ss to talk about production processes and problems at workii. To practise listening for specific informationiii.To review the passiveII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionListening 1: Ss order the stages of the baguette makingprocess before listening to the ProductionManager to check the order. Ss then listen againand label the machinery in the bakery.Speaking: Ss say what happens at each of the machines in theproduction line.Language focus: Ss review the passive.V ocabulary: Ss match verbs and nouns taken from the tapescript. Ss think of another noun to go with eachverb.Speaking: Ss describe a process using as many verbs aspossible.·Production problemsListening 2: Ss work in pairs and decide which type ofproblems would be most common at the bakery.Ss then check their answers. Ss listen again andcomplete sentences halves with when and if.Languages focus: Ss review the difference between when andif. Ss match sentence halves and completethem with when/ if .·Self-studyLanguage focus: Transformation exercise (passive)Writing: Describing a process (from a flow chart)V ocabulary: Word fieldsExam practice: Memo writingii.Detailed study of this unitStep 1. Bread productionWarmer: Before Ss open their books, T introduces the subject off making bread and tries to elicit some of the vocabulary by asking Ss whether they have ever made their own bread and what the ingredients are.Ex. 1 Listening 1. T asks Ss to read the seven stages of making baguettes and order them. T offers no feedback but plays the cassette when Ss are ready. Ss check their own answers before T offers feedback.Ex. 2 Listening 1Ss listen again and label the machines on the ground plan of the backery.Ex. 3 Speaking. Ss say what happens at each of the machines listed in the previous exercises. T puts the answers on the board to set up the next exercise.Suggested answer:mixer: Machine where the ingredients are mixed.divider: The machine that is used to divide dough into pieces/the machine where dough is divided into pieces.first prover: The machine where dough proves.former: the machine where dough is formed into baguettes . circuit: The machine /equipment that is used to take baguettes along the production line.second prover: The machine where the baguettes prove again. oven: The machine where the baguettes are backed.cooler: The machine where cool air is blown over the baguettes to cool them.Ex. 4 Complete the informationThe sentences from the previous exercise give examples ofactive and passive sentences. These can be highlighted by T, who elicits reasons for using the passive ( subject unknown, subject unimportant, subject obvious, style, genre). Ss then complete the description of how to form the passive voice.Ex. 5 V ocabularySs complete the table, which includes verbs and nouns taken from the unit. The table offers Ss the chance to refine their understanding of the meaning of the verbs by checking if they can be used with each noun. After completing the table, Ss think of another noun which each verb could be used with. During feedback, Ss give example sentences using the verbs and nouns. Ex. 6 SpeakingSs work in pairs and think of the description of a process involving as many of the verbs as possible. (homework)Step 2. Production problemsEX 1. Listening 2.Ss predict which type of problems would be the most common at the bakery and then listen to the Production Manager to check their answers. T plays the cassette to check the answers. Suggested answer:Human problems: Not often. The mixerman can forget to put in yeast and additives.Electronic problems: A lot of problems with sensors, sometimes there are problems with mixers.Mechanical problems: Occasionally an old tray can jam in a prover or oven.Ex 2. Listening 2Ss listen again and complete the sentences. T tells Ss to make notes the first time, then give Ss a moment to expand their notes before playing the cassette again. Ss complete the sentences with a logical meaning.Suggested answer:…when a sensor stops working properly.…we have to clean it all out of the mixer.…we lose the whole mix.…it can jam in an oven or prover.…if we have a really bad day.Ex. 3 GrammarSs match the sentences halves using the Don’t forge t！section to help them choose when or if. T allows the class to correct each other before offering feedback.Ex. 4 SpeakingSs ask each other about typical things that go wrong at work and how they deal with these situations. Feedback could lead to general discussion or the class deciding which problems are the most serious and how they could be dealt with.Step 3 Self-studyHelp Ss finish self-study exercises.Unit 13 (b) Quality controlI. Teaching Objectives:i. To enable Ss to discuss quality controlii. To practise listening for specific informationiii.To review Conditional 1 and language for making suggestionsII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionWarmer: T elicits three verbs related to quality control.Speaking: Ss discuss the work of a quality control manager.Listening 1: Ss listen to the Head of Quality Control talkabout monitoring quality in a factory andcomplete a table. Ss listen again and answermore detailed comprehension questions.Speaking: Ss discuss QC processes at their place of work. ·Improving qualityListening 2: Ss listen to a discussion of quality problems andanswer general questions followed bymultiple-choice questions.Languages focus: Ss look at the tape script and underline andcategorise uses of the present simple. Ss thenreview Conditional 1. Ss write conditionalsentences from prompts.·Self-studyV ocabulary: Matching exercise followed by a gap-fill exercise with the same words.Language focus: Gap-fill exercise.Exam practice: Matching exercise.ii.Detailed study of this unitStep 1 Monitoring qualityWarmer: Before Ss open their books, T writes QC on the board and elicits that it stands for quality control. T asks Ss to think of three verbs connected with quality control. Ss open their books and compare with the verbs in Ex. 1. T need to point out that although the noun control is used with the idea of checking ( quality control, passport control etc.), the verb is not. In English the verb control has the idea of being in charge or in power; it does not mean check.Ex 1 Speaking.T explains the meaning of the verbs in the box. Ss talk about their understanding of the job of a quality control manager using the verbs.Useful expressions:inspect the raw materials from suppliers 检查供货商提供的原料makes sure that name , type and order quantities of the raw materials are correct 确保原料的品名，类型和订单数量都无差错monitoring the production process to make sure the operation meets the requirements 监督生产过程，确保操作符合要求to see whether the equipment is in order 看看设备是否符合规定to see whether the additives are excessive 看看添加剂是否过量to inspect freshness /taste / the amount of flavouring 检查新鲜程度，味道和调料的用量to reduce reject levels 减少不合格产品数量whether the packaging meets the requirements 包装是否符合要求to reject any materials / products of poor quality 退回劣质的原料和产品Ex 2. Listening 1.T introduces Coopers and elicits from Ss quality problems there might be with snacks ( crispness, flavor/taste, freshness, hygiene,size) to feed in essential vocabulary. Ss then listen and complete the table.Note: We inspect all goods in on arrival at our factory.所有已到达的货物Ex 3. Listening 1Ss listen again and answer more detail questions.Suggested answers:Because if Coopers are not happy with their hygiene, they will cancel the supply contract.Because if the packaging is damaged, the warehouse shelf-life can be reduced.If the snacks are too oily, they go soft.By eating them. Also by doing chemical analysis to check things like fat levels.Ex 4. Speaking.Ss discuss QC processes. For example, it is a system to ensure accuracy and timeliness in an accounts department.Note: customer satisfaction in a hotelpunctuality of public transportStep 2 Improving qualityBefore beginning this section, T elicits the process of making such snacks I order to base the listening in a firmer context. T does not need to do this, but should T want further information, the process is as follows:(1)Ingredients are mixed (maize, water, additives).(2)The mix if formed into shapes.(3)The snacks are cooked in oil.(4)They are then put into a flavour drum, where flavouring isadded.(5)The snacks are put into bags, and boxed.Ex 1. Listening 2.Ss answer the four questions which check their general understanding of the situation.Suggested answer:Reject levels are high.The oil temperature in the cookers keeps rising and falling so the samples don’t always pick up high fat levels.Keith : Increase the sampling rate.Pauline : Change the cooker temperature sensorsChange the cooking oil more oftenJack decides to try all three things for two weeks on a trial basis: change the oil more often and monitor the sensors, he also wants to increase the sampling rate by just 10 %.Ex. 2. Listening 2.Ss listen again for more details and answer the multiple-choice questions.Ex. 3 GrammarThe objective of this exercise is to lead Ss into an awareness of Conditional 1 forms. T asks Ss to underline all examples of the present simple but not to describe the use of every example. T draws Ss’ attention to the comments in the Don’t forget！section. Ex. 4 GrammarThis exercise is simply to practise the form of conditional sentences to refer to real possibilities.Step 3 Self-studyHelp Ss finish Self-study exercises.。
商务英语写作实务课件Unit 13
III. Warm-up Exercise
Now, suppose your company needs 10,000 pcs 100% cotton women’s printed T-shirt. You are writing to a clothing supplier as an inquiry. In the inquiry, you should also ask for some information about the goods.
writing; draft and write an inquiry and the reply.
Section One
General Introduction
Inquiries are used quite often as usual ways for the communication between the future seller and buyer. Generally speaking, there are two kinds of inquiries: general and specific inquiries.
May I suggest a visit to our showrooms? Then we shall demonstrate the various machines and at the same time show you our wide range of office equipment.
Yours truly, John Smith Purchase Manager
Sample 2
Dear Sirs, We owe your name and address to one trade partner on the Chinese Import & Export Commodities Fair in Guangzhou who has informed us that you are one of the largest exporters of plastic products in Europe, and you wish to extend export business to our market. You will be pleased to note that we are importers of plastic products, having over 50 years’ experience in this area. At present, we are keenly interested in household plastic products and we will be pleased if you kindly send us your latest price list and catalogue for all kinds of household plastic products specifying the specifications and designs. We appreciate your early reply.
商务英语教案Unit 13a Production
Unit 13a ProductionObjectives: To enable Ss to talk about production processes and problems at workTo practise listening for specific informationTo review the passiveImportant points：Ss listen to a telephone call about arranging a marketing conferenceand answer true/false questions before filling in a form.Difficult points：Ss scan advertisements about three conference venues for specific informationMaterials needed: Cassette - Pass Cambridge BEC PreliminaryI. Teaching ProcedureListening 1 Ss order the stages of the baguette making process before listening tothe Production Manager to check the order. Ss then listen again andlabel the machinery in the bakery.Speaking Ss say what happens at each of the machines in the production line.Language focus Ss review the passive.V ocabulary Ss match verbs and nouns taken from the typescript. Ss think ofanother noun to go with each verb.Speaking Ss describe a process using as many verbs as possible.II. Language Points要点解析（听力1 录音文字稿）1．They’re weighed and fed automatically into mixers. 用料称好重量之后，被自动送入搅拌机中。
剑桥商务英语口语初级辅导：产品介绍
剑桥商务英语口语初级辅导：产品介绍2017年剑桥商务英语口语初级辅导：产品介绍在向国外顾客介绍产品的时候，我们一定要用法准确，避免出现中文式英语。
以下店铺整理的关于产品介绍的剑桥商务英语口语初级辅导，希望对大家有所帮助，更多信息请关注应届毕业生网!Part One31. This model of typewriter is efficient and endurable , economical and practical for middle school students.此款打印机高效，耐用，经济特别适合与中学生使用。
32. The computer we produced is characterized by its high quality, compact-sized,energy-saving and it’ also easy-to-learn and easy-to-operate.我们生产的电脑以高品质，结构紧凑，节能，学习操作简易而著称。
33.They are not only as low-priced as other makers, but they are distinctly superior in the following respects .我们的产品不仅与同等产品一样价位低廉，而且在以下一些方面更具有先进之处。
34. You will get a 30% increasing production upon using this machine and also it allows one people to perform the task of three people.使用这台机器可以使生产率提高30%，同样也可以使三个人所做的工作，由一个人就可以完成。
35. This product will pay its own way in a year.此机器可以维持使用一年。
新编剑桥商务英语初级(第3版)
•
• business n. 工商企业；商行；商业 • technique n. 技巧，技能 • cross-cultural adj. 跨文化的 • presentation n. 口头报告，陈述，叙述 • public speaking 演说，演讲 • consultant n. 顾问 • consultancy n. 咨询公司 • workplace n. 工作场所，办公场所 • run vt. 开办（课程/ 讲习班）
• run vt. 开办（课程/ 讲习班） • 3种常用的释义 • 1 跑， 跑步 • The cat ran away. • 2 经营,管理 • The manager runs his business very well. • 3 开办 （与第2种含义相近） • She runs courses and workshop for
• Personnel Manager/Human Resources(HR)
Manager 人事经理 • Chief Accountant 总会计师 • Sales Manager 销售经理 • Marketing Manager 营销经理 • Public Relations Manager 公关经理 • Advertising Manager 广告经理 • Works/Factory/Production Manager 生产经 理 • Purchasing Manager 采购经理 • After-sales Manager 售后经理
• Homework: write a short passage according the title
• Managing Director/ General Manager 总经理 • CEO: Chief Executive Officer 执行总裁，首席执
剑桥商务英语资料Unit 13
Unit 13 Money13.1 Negotiating(n.談判）the priceA. Vocabulary1. Three different situations(1) in a business meeting, price negotiable（adj.可磋商的）;in a personal arts and crafts (n.手工/工藝）store, price negotiable;in the regular(adj.規則的/有秩序的）run by a company or a government, price fixed(adj.固定不變的）.(2) The type of things that are variable(n.變數，adj.可變的）when a customer and supplier are negotiating the price of an article.Eg. Delivery dates, quantity, method of payment, packaging, methods of delivery, insuranceB. Listening (略)backlog n. 积压未办之事，积压的工作My secretary can not cope(vi. 竟爭，對抗，克服）with the backlog of paperwork.reduction ❒♓♎✈☞☯⏹ n. 缩小；减少somewhere between 大约[大概，略多于，略少于]（某数）C. Grammar(1) Model Sentence:Will you give me a discount if I pay cash?But if you’re prepared to wait, we’ll give you a reduction in price.(2) 在以when, after, before, as soon as等引导的时间状语从句和在以if, unless, once等引导的条件状语从句中，用一般现在时表示一般将来时。
剑桥商务英语第二版 13a production
出于礼貌措辞婉转等方面的考虑，不愿说出动作的执行者是谁，例 如：You are asked to give a presentation. 请你介绍情况。
当动作执行者不是别人时，例如：The house was damaged by the storm. 房子被暴雨毁坏了。
Listening 2
•
V: Oh, right, I see.
Yeast n. (type of) fungous substance used in the making of beer and wine, or to make bread rise
e.g. Yeast must be used in producing wine.
Listening 1
Ss order the stages of the baguette making process before listening to the Production Manager to check the order. Ss then listen again and label the machinery in the bakery.
B: Well, the prover stage is very important. If the bread doesn’t prove properly, you can’t bake it. Now the trays then continue around the circuit to the oven, where the bread is baked for ten minutes. And after leaving the oven, the trays enter the cooler. That’ s where cool air is blown over them for 40minutes. The baguettes are then taken off the trays and dropped into plastic baskets for packaging. And the trays continue around the circuit and go back to the start again.
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1. What do these figures refer to?
a 1-year warranty (notebook) b $1990 price (desktop) c 48-hour delivery (desktop) d $50 maintenance contract ( notebook) e $650 free software package (notebook) f 30-day money-back guarantee (desktop)
Use We use the comparative to compare two. We use the superlative to compare one with
two or more other items Form We add er to form the comparative and the+est
The third chicken is cheap.
The second one is cheaper.
The first one is the cheapest of all.
to the superlative.
TOM
nice
ED
nicer
JILL nicest
Tom is nice.
Ed is nicer than Tom.
Jill is the nicest of the three.
1. 8 yuan/a kilo
2. 10 yuan/a kilo
3.
20 yuan/a kilo
Comparison n. 比较；对照
Compare
to examine or judge two or more things in order to show how they are similar to or different from each other
compare something/somebody with something/somebody
The police compared the suspect's fingerprints with those found at the crime scene.
Comparative adj. 比较的；相当的
-synonym relative live in comparative comfort 过相当舒适的
Unit 13 Product Description
AIMS
Describe and compare goods and products Describe conditions of sale Make suggestions and compare choices Comparative比较级 and superlatives最高级
生活 n. 比较级
New Words:
Special offer 特别奉献 Warranty ['wɒr(ə)ntɪ] 保修单 ；授权；批准 1-year warranty 一年保修 Free training 免费培训 Delivery 送货 Technical support 技术支持；技术援助 Hot line 电话热线 Guarantee n./ vt. 保证；担保； Money-back guarantee 退货还款
How to require for this information?
How much does it cost? What’s the guarantee like?
13.1 Comparing products
A. Presentation and pronunciation
Read the two advertisements and take notes for comparison.
On-site adj. 现场的 Maintenance ['meɪnt(ə)nəns] n. 维护，维修 On-site Maintenance contract 现场维修合同 Software package 软件包 Installation 安装 It is a bargain! 真的很划算。 Worth a) to have a value in money值…钱 be worth something One of the pictures is worth £50,000. Notebook 笔记本 Desktop 台式机
adjectives
If one is planning to purchase something costly, what information does he need?
What condition should he take into consideration?
Price discount, Manufacturer outlet专卖店; 直销店 Delivery Guarantee After sale-service
2. True or False
a F b F c T d T e F
3. Listen and mark the stress
1 warranty 2 guarantee 3 installation 4 delivery 5 technical
B. Language focus
Comparatives and superlatives
How can one collect this information? What is the source for this information?
Brochure Sales clerk Catalogue Commercial Advertisement Those who have purchased the product Consulting expert